MASTER BUSINESS MANAGEMENT | FOCUS DIGITAL INNOVATION & BUSINESS TRANSFORMATION
ADG Business School
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The topic of "digitization" has long been a top priority for many companies. With our Master of Business Management | FocusDigital Innovation & Business Transformation you benefit from an innovative and in this form unique course. Learn to understand digital upheavals and innovations and design sustainable business strategies, structures and marketing concepts for your company.
The curriculum highlights all aspects of digitization and its consequences for modern, change-ready organizations. One focus is on the integration of digital and digital-analog strategies, business models and marketing approaches. In four semesters you will acquire a comprehensive understanding of digitized markets, changed customer behavior and innovative technologies. You will learn to develop digital strategies and business models and to drive digital transformation.