MSc International Business and Marketing

By registering for the MSc International Business and Marketing, you will develop a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management. You will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in-depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how the trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.