PROFESSIONAL MASTER'S DEGREE IN BUSINESS ADMINISTRATION WITH AN EMPHASIS ON MARKETING
Saint Mark University for Administrative Sciences. (Universidad en Ciencias Administrativas San Marcos (USAM))
Key Information
Campus location
San José, Costa Rica
Languages
Spanish
Study format
On-Campus
Duration
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Pace
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Tuition fees
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Application deadline
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Earliest start date
Feb 2024
Scholarships
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Introduction
The graduate programs of the San Marcos University seek to train professionals in business administration with awareness and social responsibility capable of executing strategic, marketing and financial planning in companies with professional ethics and leadership to achieve the profitability and necessary competitiveness, ensuring that the needs and demands for goods that customers require are satisfied with quality products, as well as the generation of innovative and entrepreneurial business projects, the implementation of inclusive personnel management practices and the efficient and responsible use of resources. In particular, the skills that the student will obtain from Marketing management stand out in this master's degree. Allowing him to be an expert in the development of competitive and flexible marketing strategies that allow identifying the needs and requirements of customers in the provision of demanded products and services with social responsibility, professional ethics, honesty and proactivity.
GRADUATE PROFILE
A professional graduate of the Master of Business Administration with an emphasis in Marketing is characterized by his knowledge of organizational theory, planning, project management, labor law, planning and development of marketing strategies. Management skills, decision making, strategic planning, leadership, analysis of financial statements.