Part time Master's in e-Business in Spain

Compare Part time Master's Programs in e-Business in Spain 2017/2018

e-Business

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

E-business students learn how to conduct business using computers and the internet. Many learn how to manage and operate a website for a company, which may include selling products online, emailing customers, managing supplies, recruiting new employees online, and processing payments using electronic means.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Part time Master's in e-Business in Spain

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Master in Digital Solutions Development

BARCELONA TECHNOLOGY SCHOOL
Campus October 2017 Spain Barcelona

The Master in Digital Solutions Development is ideal for those who want to enter the Digital industry with a solid base on which to start a new career in IT. Aligned with the technology and programming skills that the digital companies need to develop creative technology solutions. [+]

Part time Master's Programs in e-Business in Spain. The Master in Digital Solutions Development is ideal for those who want to enter the Digital industry with a solid base on which to start a new career in IT. Aligned with the technology and programming skills that the digital companies need to develop creative technology solutions. WHAT WILL I LEARN? The skills that you will gain will qualify you for a diverse range of job roles across the IT industry. You will learn all aspects of the IT business system cycle including the analysis, design, development, implementation and evaluation of systems to increase business efficiencies. In addition, you will learn to design, create, document and implement computer programs in a range of different languages. Barcelona Technology School ensures to all the participants a professional experience after the Master. DURATION The Master in Digital Solutions Development offers you an university accreditation with 60 ECTS. The completion of the full time program takes 9 months, it starts on October 2016. Barcelona Technology School is an international institution, being all the programs taught in English and in the sunny and innovative city of Barcelona. A key part of the program is project-based learning, where participants will either generate and develop their own digital projects & solutions. READY FOR A BIG DIGITAL CAREER Tech industry is exploding and the key digital companies need your talent. Barcelona Technology School connects your career with the digital industry while brings you the most demanded digital knowledge & skills.... [-]

Master In Digital Business - Mdb

Escuela de Negocios y Dirección
Campus September 2018 Spain Madrid

With the Master in Digital Business you will be able to do all this and much more, designing viable strategies for the new 2.0 business models, managing the digital transformation of any company and developing the fundamental competences to provide the most competitive solutions. [+]

Experts and analysts agree: the digital transformation in companies will accelerate in the coming years. The management function in the company must be oriented to the decision making in digital environments. The startup and digital companies require professionals who understand the current ecosystems and markets that are open to innovation, able to lead multidisciplinary teams and make decisions in changing environments. With the Master in Digital Business you will be able to do all this and much more, designing viable strategies for the new 2.0 business models, managing the digital transformation of any company and developing the fundamental competences to provide the most competitive solutions. In MDB the goals you put them: you will accede to a complete vision of the management of digital companies that will allow you to understand and to dominate the present paradigms in the business direction. STRUCTURE OF THE PROGRAM Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI) Advertising Digital I: SEO Operation of search engines. Objectives of our website Planning an SEO campaign. Factors positioning SEO Budget. Analysis of an SEO campaign Digital Advertising II: SEM SEM. Search Engine Marketing. Introduction and basic concepts. Google Adwords. Introduction and basic concepts. key metrics. Planning a Google Adwords campaign. Keywords. Match types. Budget. How Google calculates the Ad Rank? Campaign optimization. Analysis of an SEM campaign Digital Advertising III Planning and procurement of digital media. Inbound marketing. Advertising on social networks.... [-]

Master In Digital Business

The Valley Digital Business School
Campus October 2017 Spain Barcelona

The MDB + trains professionals in all areas of digital business and ensures the acquisition of knowledge and skills needed to work in the digital sector. A large faculty professors, specialists active, and an updated agenda ensure the application of knowledge to the reality of companies. [+]

Part time Master's Programs in e-Business in Spain. Master in Digital Business In Spain, 88.3% of the population is connected to the Internet and six million people are permanent digital communicators. The Seventh Annual Study of Mobile Marketing IAB, places us as the first country in the European Union in penetration of smartphone, as it is the main device to access the Internet, 85%, leaving computers secondly, with 67%, and tablets in third with 45%. The digital world has, every day, more weight in the results of companies, which have to modify internal processes to adapt to the new socially connected consumer, rapid technological change and new legal regulations. In this context, the MDB + The Valley Digital Business School, directed by Juan Luis Moreno, Chief Strategy & Operations Officer at The Valley Digital Business School launches its next edition with the aim of preparing professionals companies to understand and address most relevant aspects of digital transformation and innovation applied to the field of business. Backed by the recognition of the more than 400 teachers are there The Valley DBS, both in the field of medium and large enterprises and entrepreneurship, the program trains students in practical ways in the various activities related to the digital world, while putting them up on the latest trends from a strategic and business oriented perspective. Who is it for? Professionals with at least five years experience in any area of ​​an organization, as it provides specific knowledge of digital change, which must originate... [-]

Master In Digital Business

Spain Business School
Online & Campus Combined Part time 12  February 2018 Spain Madrid

All professionals have to run businesses, either themselves or for others, digital or to be converted to digital theirs. The Master in Digital Business enables you to be a master in all disciplines of new businesses, technological and legal foundations applied to Internet products, digital consumer and e-commerce, marketing in all its forms (digital, mobile, social networking, loyalty client), online content management, web analytics, advertising, digital management skills and much more ... [+]

Who should attend: All professionals have to run businesses, either themselves or for others, digital or to be converted to digital theirs. The Master in Digital Business enables you to be a master in all disciplines of new businesses, technological and legal foundations applied to Internet products, digital consumer and e-commerce, marketing in all its forms (digital, mobile, social networking, loyalty client), online content management, web analytics, advertising, digital management skills and much more ... Business School in Spain we are experts in training existing and future digital leaders. Objectives: Know, understand and apply the fundamentals of any company, but from the perspective of the new market: the digital. Acquire basic knowledge of sales, marketing, finance and human resources, but mastering the new techniques of Digital Marketing, Social Networks, Electronic Commerce, Directives 2.0 Skills and Web Analytics. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: Module 1: Fundamentals Session 1: Technological environment. Session 2: Legal environment. Session 3: Basics of Marketing. Module 2: Digital Home Session 1: Digital Product Session 2: Digital Consumer Session 3: E-commerce Session 4: Keys to building a successful e-commerce Session 5: CRM. Customer Management Module 3: Operational... [-]

Master In Events And Business Tourism (mice) - Face-to-face And Online

ESODE Business School
Campus or Online Part time 7 - 12  Open Enrolment Spain Madrid Spain Online + 1 more

Form yourself in events and business tourism. Paid and guaranteed practices in leading companies. REGISTER NOW AND BONIFY YOUR TRAINING! [+]

Part time Master's Programs in e-Business in Spain. PRESENTATION

Form yourself in events and business tourism. Paid and guaranteed practices in leading companies. REGISTER NOW AND BONIFY YOUR TRAINING!

It acquires an integral vision of the industry of events and business tourism, expanding knowledge and experiencing direct contact with the MICE sector.

OBJECTIVES Address with guarantees of success the set of activities linked to the MICE industry and business tourism. To handle techniques that allow to operate and to manage efficiently each operational phase of the different types of events. To enhance the essential skills in the exercise of management functions in the professional organization of congresses, conventions, incentives, fairs and other types of events. DIRECTED TO / REQUIREMENTS Graduates or university graduates. Professionals related to the tourism sector. NO UNIVERSITY DEGREE: certify 3 years of work experience. TEMARY MODULES Introduction to the MICE sector Classification of the market; Types of events Strategic management in the MICE sector Factors and actors in the MICE segment Marketing and communication in the MICE sector Protocol in the organization of acts Coordination and management of work teams Production of MICE sector events The post-event. Measurement and management of results PRICE AND MODE Modality: online and in person Online Price : € 2450 € 1,950 (20% discount). In-person price : € 7990 € 5,990 (25% discount). Qualification certified by ESODE Business School. Paid and guaranteed practices in leading companies (on-site only). METHODOLOGY ... [-]

Master in Digital Business in Madrid

GBSB Global Business School
Campus 9 - 12  Open Enrolment Spain Madrid

Why Master in Digital Business in Madrid • Study Digital Business in a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. • Earn a Dual Degree from the renowned University of Alcalá • Obtain a differential qualification with Microsoft Imagine Academy – GBSB Global prepares students to meet market demand in digital technologies [+]

Program Description

The Master in Digital Business in Madrid is one of the most innovative master programs. Case studies, industrial visits, panel discussions, role play games, workshops and other interactive and innovative teaching methods teach students to become change agents in the digital arena with a global vision transferable to markets worldwide. Program curriculum is very expansive, covering topics like e-commerce, digital business model design, social networks, SEO/SEM strategies, web analytics, mobile marketing and more. Students can tailor the program to either suit their needs as an entrepreneur, for those who want support in digital startup techniques, or as a corporate professional seeking to drive the transformation of a company by selecting the elective courses that are more interesting to them. GBSB Global’s Master in Digital Business in Madrid prepares students to meet the demands of companies worldwide that are becoming increasingly digital and optimize their skills in social media, online advertising, digital marketing, big data management and analytics to be competitive. Master in Digital Business in Madrid, Spain is designed for students and professionals who seek to make a difference in the business world. It offers extensive practical knowledge and industrial insight using a variety of multimedia teaching methods. The Master in Digital Business in Madrid helps students to develop practical skills and specialized knowledge that increases their employability. The faculty is highly diverse, both in their nationalities and industry experience, so students have the rare opportunity to be taught by highly successful business leaders who have a passion... [-]


Master in Digital Transformation

Aspire Business School
Campus September 2018 Spain Barcelona

The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. [+]

Part time Master's Programs in e-Business in Spain. For some years now, we have been globally immersed in the so-called digital age, a major and disruptive change in every aspect of our life. Business environment is no exception. The creation of companies that operate exclusively on the Internet has revolutionized the conventional way of conceiving the company, the strategy and the models of doing business. Thus, new cases of business success such as Google, Facebook, Twitter, Netfl ix or Spotify, among other OTTs, are digital natives. The rules of the game have changed and now any company or organization must know how new technologies aff ect the company, how to take advantage of them and how to use them to fi nd new opportunities or new competitive advantages. The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. The program is designed to show the new Internet professionals the key drivers required to be successful both in launching a new business and in transforming those businesses that still operate outside the digital world and need to make the leap. Professionals who know and master the new digital environment, know how to exploit social networks, be prepared to launch Mobile Marketing strategies and help your company to develop its e-commerce plan. In short, professionals and executives who know how to take advantage of New... [-]

Intensive Master In Marketing Management, Creativity And Digital Business

IED – Istituto Europeo di Design Madrid
Online & Campus Combined 10  February 2018 Spain Madrid

The Intensive Master of Management in Marketing, Creativity and Digital Business will equip students with the knowledge and skills to start a career in the field of business management 360, from strategy to change management in order to prepare professionals to be business leaders of tomorrow. [+]

The Intensive Master in Marketing Management, Creativity and Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals to be the business leaders of tomorrow. With this master, students work thought and strategic planning through the development of a Business Plan including within it your marketing plan. Transversely will address throughout the course the fundamental concepts of Social Business to acquaint students within the environment both technological and digital, then move to the operational part where students learn how to use and measure existing tools to optimize business and increase its turnover, whether for companies aimed at the end consumer (B2C) and to resellers or distributors (B2B). GOALS The Intensive Master of Management in Marketing & Digital Business created with the aim of providing students with all the tools and knowledge necessary for the management of traditional businesses that need to migrate to the digital environment, launch a new business unit within the digital environment or open a newly created company. Among the main objectives of the master highlight: Acquire strategic thinking and planning. Introduced in both technological and digital environment. Learning to develop a Business Plan including their global and digital marketing within it. Managing the Digital Enterprise: finance, marketing, social business, big data and e-commerce. Use creativity and innovation in the digitization process. Plan, manage and measure the new digital media. Create an online store. Know the legal aspects of a... [-]

Master International in e-Supply Chain Management

Barcelona Executive Business School (BEBS)
Campus or Online Part time 10 - 12  Open Enrolment Spain Barcelona

The Master International in e-Supply Chain Management is not intended to theorize about the supply chain, but to develop the necessary criteria to enable you to have a clear, current and comprehensive overview of operations and see how they efficiently and effectively interact in our current environment. [+]

Part time Master's Programs in e-Business in Spain. The Master International in e-Supply Chain Management is not intended to theorize about the supply chain, but to develop the necessary criteria to enable you to have a clear, current and comprehensive overview of operations and see how they efficiently and effectively interact in our current environment. The Master in International e-Supply Chain Management aims to train professionals on having a strategic vision, so that they not only mastered the logistics but that they focused on developing the internationalization of the company, going beyond transport and storage, so that they mastered all the needs and areas such as planning, management and control of logistics strategy and internationalization of the company. In the program the theoretical approach is used only to induce the student to “learn by doing” exercises, such as debates and case studies, which seek the enrichment of participants, by identifying all possible solutions and alternatives to the different business situations. DOBLE ACCREDITATION When finishing the Master International in e-Supply Chain Management, you will get a Master degree given by the BEBS “Barcelona Executive Business School” and University of Murcia. The University of Murcia (in Spanish: Universidad de Murcia) is the main and the largest University in Murcia, is the third oldest university in Spain with more than 34,000 students. Is a University with Nacional and International recognition. It belongs to the Campus of International Excellence program in the project "Campus Mare Nostrum". THE TARGET OF THIS PROGRAM: Professionals, businessmen/women, graduates,... [-]

Masters Intensive Management In Digital Marketing & Business

IED – Istituto Europeo di Design Madrid
Online & Campus Combined February 2018 Spain Madrid

The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals be the business leaders of tomorrow. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals to be the business leaders of tomorrow. With this master, students work thought and strategic planning through the development of a Business Plan including within it your marketing plan. Transversely will address throughout the course the fundamental concepts of Social Business to acquaint students within the environment both technological and digital, then move to the operational part where students learn how to use and measure existing tools to optimize business and increase its turnover, whether for companies aimed at the end consumer (B2C) and to resellers or distributors (B2B). The Intensive Master of Management in Marketing & Digital Business created with the aim of providing students with all the tools and knowledge necessary for the management of traditional businesses that need to migrate to the digital environment, launch a new business unit within the digital environment or open a newly created company. Among the main objectives of the master we include: - Acquiring strategic thinking and planning. - To introduce in both technological and digital environment. - Learn to develop a Business Plan including their global and digital marketing in this. - Managing the Digital Enterprise: finance, marketing, social business, big data and e-commerce. - Use creativity and innovation in the digitization process. - Plan, manage and measure the... [-]

Master in Digital Marketing, Communication & E-Business Management

IED – Istituto Europeo di Design Madrid
Campus October 2017 Spain Madrid

The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. [+]

Part time Master's Programs in e-Business in Spain. THIS PROGRAM IS TAUGHT IN SPANISH The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. In a social and industrial context in which the use of the network is changing rapidly the communication and marketing, we are immersed in a process of constant changes. The incorporation of the technology in any activity and, in particular, in the way in which consumers think about and weigh their buying decisions is changing the way and habits of sale throughout the world. The Master of Marketing, Communication & E-Business Management guides students in this new and changeable scene to show them in a practical way how the digital change is affecting the world of advertising communication. The work is based on some knowledge connected with the reality that will allow them to make decisions to successfully face their future professional activity. The Master of Marketing, Communication & E-Business Management comes from a key concept: in today's society is logical and usual that the digital communication is the mainstay of all kind of activities that have to do with areas such as marketing, advertising and communication. ... [-]

Global Master Digital Business

ESDEN Business School
Online & Campus Combined Part time November 2017 Spain Madrid Bilbao Barcelona + 2 more

The Global Digital Business Master of Business School Esden covers the educational foundation necessary framed in exercises and case studies of the hands of professionals recognized digital marketing and business communication on the Internet ... [+]

The Global Digital Business Master of Business School Esden covers the educational foundation necessary framed in exercises and case studies of the hands of professionals recognized digital marketing and business communication on the Internet. THE MOST COMPLETE DIGITAL CONTENT AND DATE OF BUSINESS All modules are reviewed and updated constantly, allowing us to ensure that we have the most complete for each of the disciplines of Digital Business that you know in depth in this Master contents: Strategy and Digital Planning, Usability, Marketing content, web Analytics, SEO, SEM, Social Media Marketing, Social Networks, E-commerce, Mobile Marketing, Legal Internet, etc. You'll know to plan, fund and meet the different disciplines! THIS IS A PROGRAM AIMED TO LEARN OF DEEP AND FORM eminently practical, different disciplines related to digital businesses. WE WANT WHAT YOU TEACH practice. We have designed a MASTER STUDY TO LEARN ALL ASPECTS OF DIGITAL BUSINESS FROM DAY. TEACHERS WILL HAVE PROFESSIONAL AND EXPERTS IN EACH OF THE AREAS WITH A DEEP KNOWLEDGE OF DIFFERENT DISCIPLINES RELATED TO DIGITAL BUSINESS. A PROJECT MASTER will realize tutored TO IMPLEMENT KNOWLEDGE ACQUIRED ALL ALONG THE ACADEMIC YEAR. TOGETHER WITH A DIVERSE GROUP OF CLASSMATES you WILL SHARE IDEAS AND BEST PRACTICES IN A dynamic learning environment. MODE: GLOBAL FORMAT (ONLINE + TWO WEEKS IN CLASSROOM MADRID). The program has a duration of 9 months, starting in November INNOVATIVE TEACHING METHOD YOU READY TO BE THE LEADER OF THE FUTURE We must learn to adapt to the new digital age and for... [-]

Intensive Master In E-branding, Social Media And User Experience In Madrid

Madrid School of Marketing
Campus 300  March 2018 Spain Madrid

Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. [+]

Part time Master's Programs in e-Business in Spain. PRESENTATION Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. Intensive Master in E-Branding, Social Media and User Experience Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your professional activity your training highly specialized in E-Branding, Social Media and User Experience, will attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you You benefit from an Employment Practices Lifetime and Exchange specializing in the Masters. PROGRAM STRUCTURE And 01.INTRODUCCIÓN Theoretical Framework Brand management in new environments and the importance of creating content for them. Inbound Marketing and Content Marketing. Theoretical framework of Branded Content. Focus "push" to "pull". Cultural sponsorship to branded content. Satisfaction to Gratitude. Crowdmedia times. Meaningful Brands. Or SAME (ZENOVATION) 02.REDES SOCIAL lead-, SKILLS AND PERSONAL GROWTH What is and how to develop a Social Media Marketing Plan. Keys of a good strategy. Social Media profitability. Filing a Social Media Marketing Plan. Facebook. Twitter. Linkedin. Google +. Pinterest. 03.GESTION... [-]

Master In Foreign Trade And Internationalization (on Line)

EOI Spain’s School of Industrial Organisation
Online & Campus Combined Part time September 2018 Spain Madrid Sevilla Alicante Málaga + 2 more

Train and graduates, professionals, managers, technicians and people with potential to hold positions of responsibility in order to enhance visibility and personal competitiveness of enterprises in foreign markets and internationalization processes. Facilitating the acquisition and development of skills and management tools aimed at improving the efficiency, productivity and competitiveness of its foreign trade and internationalization processes. Enriching personal and professional development, promoting teamwork, the relationship between the participants and the professional and business networking. Knowing the characteristics of a foreign market in a region of local specialists hand of Foreign Trade. Projecting the knowledge gained developing a business Internationalization Project.Provide a title certifying learning MASTER reached at the University of Alcalá and EOI. [+]

Module 1. International Management Virtual Classroom Management International Relations and Business Internationalization: Key Principles International Business Strategic Vision The Spanish company in the European Business Opportunity Identification: Tools Project Methodology International Marketing International Logistics International Taxation International Recruitment International Financing Institutional Support for internationalization ICT for internationalization Group Project Module 2. International Project Diagnosis Capacity Business Internationalization Internationalisation Capability Diagnostic Product / Service Selecting Markets Positioning Strategy Marketing Plan Logistics Plan Strategy Implementation / distribution Procurement Analysis Fiscal Analysis Plan Negotiations Organization Human and material resources Economic Analysis, Feasibility Financial Analysis Financing Integration Internationalization Strategic Plan, Planning Module 3. International Logistics Management Fundamentals of International Logistics EDI Information Systems International Delivery Terms INCOTERMS Physical protection of the goods Legal and economic protection of the goods Technical and operational aspects of international transport Commercial management of transport Legal and transport documentary Function in the EU Customs Customs Practice Logistics Plan Module 4. International Financing Commercial operators and financial Methods of collection and payment no documentary Methods of collection and payment Documentary Insurance Export Credit Track Changes Currency Markets Export Financing Import Financing Project Finance Aid agencies and international financing Risk Management: Business Risk, Country Risk and Exchange Risk Module 5. Management Skills Networking Leadership Time Management Motivation International Negotiation Protocol Expatriate Management Writing techniques Oratory Presentation Skills Module 6. Regional Area: Asia History and International Relations in Asia Political Systems Asian economies The business culture in Asia APEC ASEAN Business Opportunities China: business management systems India: business management systems Japan: business... [-]

Master’s in Digital Business (MDB)

ESIC Business & Marketing School
Campus September 2018 Spain Madrid Almeria

The Master’s in Digital Business at ESIC provides professionals and managers with comprehensive knowledge of the digital world through the varied experience [+]

Master’s in Digital Business (MDB)

The Master’s in Digital Business at ESIC provides professionals and managers with comprehensive knowledge of the digital world through the varied experience that our teaching staff shares with companies that have revolutionised the world of communication and Internet marketing.The aim of the programme is to promote a proactive attitude during decision-making, implementing new approaches to the digital era and acquiring a management commitment with the team and the organisation.With a methodology based on conceptual presentations, discussions, the solving of practical and successful cases and the completion of a final project, our students acquire profound knowledge of new digital consumerism. They also develop the skills that are necessary for the conception, launching and managing of successful Internet projects.The Master’s in Digital Business is aimed at proactive professionals who want to boost their professional career in ebusiness and take hold of the management of a company in the Internet sector. It is also suitable for professionals who want to successfully communicate a product or service through new social media tools, mobile platforms, communities, social networks, blogs, etc…... [-]