Masters in Sports Management in the United Arab Emirates

The course explains the sport governing and policymaking bodies in detail including recreational sport, amateur athletics, Olympic and professional sport. The course highlights the sports governance and policymaking processes in GCC countries. This course examines the application of basic principles of business marketing to diverse sectors in the sports industry. The course explores the basics of sport market segments (spectators and participants) and builds on that to identify principles for creating and maintaining deep relationships with the sport consumer. It also explores marketing operations for sport including database marketing, customer relations, and brand and line extensions in sport. It presents the basics of sponsorship, including the sponsor-sport property partnership, activating sponsorships, and assessing sponsorship effectiveness. -

The Master of Sport Management at AUE is a pioneering program combining coursework, research, and practical experiences to foster innovative leaders in the thriving, global sports industry. Housed in the College of Business Administration, the sport management program has a keen focus on core business competencies practiced in the context of a diverse and growing sports market. -