Master Degree in Madrid in Spain

Best Masters Degrees in Madrid in Spain 2017

Master

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Earning an advanced degree such as a Master offers the ability to increase your skill set and possibly improve your employment chances at the same time. Master programs may be offered online or part-time, so students can pursue their education in a manner that is convenient for them.

 

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

Masters Programs in Madrid in Spain

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Master in Sustainable Tourism Destinations and Regional Tourism Planning

The Ostelea - School of Tourism and Hospitality International
Campus Full time October 2017 Spain Barcelona Madrid

The Master in International Tourism Management, majoring in Management of International Tourism Destinations, is designed to equip professionals and executives to lead global business projects in the tourism sector. [+]

Best Masters in Madrid in Spain. Master in Sustainable Tourism Destinations and Regional Tourism Planning The Master in International Tourism Management, majoring in Management of International Tourism Destinations, is designed to equip professionals and executives to lead global business projects in the tourism sector. Reasons to take the Master: The spanish version of this master is ranked among the best 100 masters in the world in the Tourism & Hospitality category, according to the Eduniversal Best Masters Ranking Worldwide 2015-2016. The spanish version of this master is the third best Master in Spain. Ostelea is an affiliated member of the World Tourism Organization (WTO). Membership of the WTO guarantees the academic quality of the program. Ostelea is a member of the Asociación Española de Profesionales del Tourism (AEPT – Spanish Association of Tourism Professionals). Professional internships in companies and institutions related to the sector. Participation in sector trade fair: Students from the October session attend the Fitur trade fair (Madrid), considered to be the second most important tourism fair in the world. International faculty: Some of the contents on certain courses will be taught by lecturers from Ostelea’s partner universities and business schools. Objectives The Master in International Tourism Management will give you the following benefits: INSIGHT INTO THE TOURISM INDUSTRY Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. GLOBAL VISION Training directors equipped to manage tourism companies and who are able to achieve the expected results at a... [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time 1  May 2018 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these market areas. - Specific... [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Madrid)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Madrid Barcelona

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Best Masters in Madrid in Spain. Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. This Master is taught in Madrid and Barcelona Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, and TV3 Marathon, which collaborated with the organization of the campaign obesity. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of... [-]

MA In Social Media & Seo And Sem

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 750  April 2018 Spain Madrid Barcelona Spain Online + 3 more

We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. [+]

Best Masters in Madrid in Spain. We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree from the University of Nebrija. Possibility of making the Graduate in person, online or blended learning. practice and teaching real business cases. personalized tutoring in the realization of Project End of Course. career guidance through an individualized "career plan". Development of a "Digital Communication Plan" and "SEO & SEM Audit". Program Module 1: Social Media Marketing- Plan Project Prom What is it and how to develop a Social Media Marketing Plan Responsibilities in Social Media How to submit a plan of Social Media Marketing Module 2: Social Networking Facebook Twitter LinkedIn Instagram and Pinterest Module 3: Professional management: actions, channels and tools 2.0 Tactical and operational in Social Media: daily management, dissemination 2.0, recruitment and engagement Inbound Marketing: attracting your target audience Measuring Social Media: KIP, reports and reporting Database management and newsletter Module 4: Content Management: creation, management and distribution of content Content... [-]

Master's Degree In Human Resource Management

IMF Business School
Online & Campus Combined Full time Part time September 2017 Spain Madrid

The Master's Degree in Human Resources Cela Open Institute has the support of the Central Association of Human Resource Management (AEDIPE Center), which brings together all the associated professionals Madrid, Castilla y Leon, Castilla La Mancha, Extremadura, Murcia, the Canary Islands, Ceuta and Melilla. In addition to credit their learning outcomes monitoring and system reliability evaluation of the Master, this active entity promotes the generation of knowledge about the profession and worries about spread among its members. [+]

The Master's Degree in Human Resources Cela Open Institute has the support of the Central Association of Human Resource Management (AEDIPE Center), which brings together all the associated professionals Madrid, Castilla y Leon, Castilla La Mancha, Extremadura, Murcia, the Canary Islands, Ceuta and Melilla. In addition to credit their learning outcomes monitoring and system reliability evaluation of the Master, this active entity promotes the generation of knowledge about the profession and worries about spread among its members. This added value is projected onto the Master studies and is a source of initiatives to improve its teaching quality, while contributing to the development of the Master Plan Research Center. ADDRESSED TO: University graduates looking to specialize or deepen an acquisition of competence in managing the resources of people in the workplace, or graduates specializing in the field of human resources and wish to expand their knowledge. Methodology and Evaluation METHODOLOGY This Master of Cela Open Institute (IOC) is provided under online mode. During the duration, the first day of each month start all program materials, so that students can access the study any of the school months. The subjects are studied in succession and never simultaneously, allowing the student to focus attention on a single subject, doing all his work, exercises, readings, video conferencing ... All training activities are carried out under strict control of times dedication as well as a rigorous teacher control, so that all requirements and deadlines are viable. COI Each student is assigned a personal tutor who... [-]

Master in International Relations and Foreign Trade in Madrid

ESERP Business School
Campus Part time 1  October 2017 Spain Madrid

Are you in need of a training programme that allows you to work in the international business arena? Then you have come to the right place, because the Master in International Relations and Foreign Trade in Madrid will prepare you in order to develop a professional career in any business that operates in different countries around the world. Due to the steady increase of globalisation, these studies will give you a big advantage when it comes to your success in the future. [+]

Best Masters in Madrid in Spain. Are you in need of a training programme that allows you to work in the international business arena? Then you have come to the right place, because the Master in International Relations and Foreign Trade in Madrid will prepare you in order to develop a professional career in any business that operates in different countries around the world. Due to the steady increase of globalisation, these studies will give you a big advantage when it comes to your success in the future. We provide you with quality training that includes modules such as international economic analysis, business internationalisation and international market research, where the best professionals in the industry will be at your disposal to answer all of your questions. Best of all, you’ll notice how easy it is for you to learn, because at ESERP we use internationally renowned teaching methods such as case-study and simulation, as well as the Balanced Scorecard Method. If you are still unsure, please feel free to contact us with any questions you may have. What else are you waiting for to sign up? Objectives Good organisational, leadership and management skills. Adaptability to change and innovations in technology. Ability to provide a company’s senior management with strategic and operational plans. Critical analysis and abstract thinking. Quick identification, analysis and solving of problems. Open-mindedness towards the socioeconomic and cultural environment. As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost... [-]

Master in Business Innovation (English)

University of Deusto: Deusto Business School
Campus Part time 9  September 2017 Spain Bilbao San Sebastian Madrid + 2 more

The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. [+]

Program Description The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. 
Programme Module 1- Strategic Analysis for Innovation - Bilbao, 9th-14th May 2016 Understand the key concepts and techniques to shape companies’ innovation strategy. Module 2- Innovation Management- Florence, 27th June- 1st July 2016 Identify the key stages, methods and critical elements of innovation processes and routines. Module 3- Leadership for Innovation- San Sebastian, 26th September-1 st October 2016 Learn from history how to lead yourself and your organization going forward. Module 4- Building the Innovative Organisation- Madrid, 21st -26th November 2016 The alignment of the key functional areas to facilitate innovation. Module 5- Leveraging Innovation: Intra/entrepreneurship- Cambridge, 23rd-27th January 2017 The role of innovation in the entrepreneurial process and in firm creation. Module 6- Global Innovation Hot Spots- Bilbao, 20th-25th March 2017 Learn about distinctive innovation models from around the globe – where do you see your organization next? Admission Requirements Professional Experience: Candidates will have at least five years of professional... [-]

Master in Data Analytics

ISDI
Campus Part time 400  October 2017 Spain Madrid Barcelona + 1 more

Master degree with hands-on-learning methodology to acquire the necessary knowledge in order to become a Data Scientist, Digital & Web Analyst, Digital Consultant or Business Intelligence Manager [+]

Best Masters in Madrid in Spain. Master degree with hands-on-learning methodology to acquire the necessary knowledge in order to become a Data Scientist, Digital & Web Analyst, Digital Consultant or Business Intelligence Manager Who is it aimed at? Data Scientists, Digital & Web Analytics, Digital Consultants, Business Intelligence Managers, Digital Marketing Managers, Project Managers and Deputy Managers. Data analysts who need to acquire a business & strategic vision. Professionals in business development and market research. Professionals with an average age of 31 years old and seven year experience. Goals To become an expert in decision-making based on data. To acquire knowledge of Google Analytics, SAS, R, Data Governance, Dashboards, Big Query o SQL at expert level. To develop predictive projects and to manage digital analytic projects. To combine business vision, analytic methods and technology tools. To acquire a strategic and digital business vision. Modules Module 1 . Technological Framework Module 2 . Statistics and Analytics Method Module 3 . Digital Marketing Analytics Module 4 . Ecommerce Analytics Module 5 . Programmatic Buying Module 6 . Big Data Fundamentals Module 7 . Data Visualization Extensions Extension 1 . SAS Base Extension 2 . R Fundamentals Extension 3 . Recommendation Systems Extension 4 . Predictive Analytics Extension 5 . Text Mining Social Analytics Extension 6 . R Visualization Admission Process ADMISSION FORM - If you are interested, please fill in our admission form. INTERVIEW - We will arrange a face-to-face or online interview to get to know you and discuss your professional... [-]

Master In Communication And Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time 1  September 2017 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES: Students who successfully pass this program: They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO: This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. METHODOLOGY CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe. The academic contents of this master's degree are structured from more general topics (such as political communication) to specific modules (such as application to the Government, a political party and a candidate). The methodology is based on both theoretical and practical parts, to consolidate all the knowledge acquired and all contents are adapted to both Spain and Latin America. The faculty is composed of professionals in the field and experts in their respective modules, with experience in public policies, government plans, communication strategies and electoral campaigns. EVALUATION Obtaining the final title is subject to the passing of all modules of the Master, as well as the preparation of the Final Master's Work. DEGREE THAT IS OBTAINED Master's Degree by the University of Alcalá de Henares and Master's degree by CESCOMPOL TEMARY... [-]

Master Of Access To The Legal Profession

CES Cardenal Cisneros
Campus Full time 2  September 2017 Spain Madrid

To this end, the Master of access to the legal profession taught at CES Cardinal Cisneros, approved by the Aneca in February 2013, aims not only preparing students for overcoming successfully test national access, which will enable for collegiality and with it the exercise of the legal profession, but beyond that provide optimum training to acquire all the necessary skills for a brilliant exercise of the legal profession. [+]

Best Masters in Madrid in Spain. Access Title Access to the Legal Profession In accordance with the provisions of art. 16 of RD 1393/2007, and consistent with Article 17, to access the official teachings of Master will be necessary to hold a Spanish official university degree or another issued by a higher education institution of the European Higher Education Area (EHEA) entitling in the country issuing the qualification for admission to master's degree. They may also access the graduates from foreign educational systems to the European Higher Education Area without the approval of their titles, after verification by the University that those demonstrate a level of education equivalent to the corresponding Spanish university degrees and entitling in the country issuing the qualification for admission to postgraduate studies. Registration deadlines 2017 First period: From 2 to 16 February. This period allows the pre-admission of students who, for various reasons, may need an early confirmation of admission to master. The coordinating committee of each Master selects only those candidates whose curriculum broadly endorse the request for admission, may be vacancies even if a greater number of applicants than places. In this period there will be no waiting list; the not admitted candidates may reactivate its application in the following periods without charge and the documentation submitted in the first period shall be deemed valid. Applicants may consult the Internet if you have been admitted since March 6. Admitted students will have from 8 until March 22 to make the payment of 200... [-]

Master Dj Producer

DJ Productor
Campus Full time 9  September 2017 Spain Madrid

This multi-module course consists of a 9-month master's degree in which permanent practices are included. It has a personalized method designed so that in addition to learning, get support according to your needs and live a unique experience in a different and modern school. [+]

This multi-module course consists of a 9-month master's degree in which permanent practices are included. It has a personalized method designed so that in addition to learning, get support according to your needs and live a unique experience in a different and modern school. The Master DJ Producer Is a course with professional experts in each of the areas of learning, who will put at your disposal your knowledge and years of experience working with artists and projects of international stature. This master's degree can be started any month of the year. DJ Productor, music production school and DJ is the first and only Ableton Certified Training Center in Madrid, with which you will have exclusive support and a specialized study program. MODULES Module 1: Professional DJ Module 2: Production with Ableton Live and Push Module 3: Advanced Ableton Production Module 4: Creative Music Theory Module 5: Synthesis and Sound Design Module 6: Electronic Live Performance Module 7: Mixing and Mastering Module 8: Music Industry PRIVATE TUTORS WITH As a student of our Master DJ Productor, you will have private tutorials with renowned artists of the sector. In these tutorials you can present your projects, receive feedback from your work, and attend a personalized masterclass in your studies. EXCHANGE WITH ABLETON CERTIFIED SCHOOLS ABROAD Exchange program with other schools certified by Ableton in Bogotá, Barranquilla (Colombia), Buenos Aires (Argentina), Barcelona (Spain). You can take the module of Ableton Live in any of these cities without additional cost in the Master.... [-]

Master's Degree in Inland Water Quality Assessment

UAM Universidad Autónoma de Madrid
Campus Full time Part time September 2017 Spain Madrid

This Master’s Degree aims to train students in subjects related to the assessment of water quality subject to the European Directive on Water Quality in order to defend their professional careers in research in the management of the problems associated with water quality from a Pan-European perspective. [+]

Best Masters in Madrid in Spain. Skills and professional training This Master’s Degree aims to train students in subjects related to the assessment of water quality subject to the European Directive on Water Quality in order to defend their professional careers in research in the management of the problems associated with water quality from a Pan-European perspective. In this way, students will be able to participate in research projects and/or management plans for water quality in any European country. Past editions of this Master’s Degree’s Degree have been extremely successful with a subsequent employment rate of 75% of graduates working in question related to water quality in several European and non-European countries. Specific admission requirements: Entry to the Master’s Degree in Inland Water Quality will be subject to the general conditions of entry and admission for postgraduate students which are established in the regulations for postgraduate studies at the Autonomous University of Madrid. These regulation state that candidates must have an official Spanish university degree with at least 180 ECTS credits in Natural Sciences (Biology, Chemistry, Environmental Science, etc.) or a technically compatible programme (Engineering related to water or the environment, health sciences, etc). Foreign degrees do not need to be officially recognized as long as candidates can demonstrate can establish that their degree has an equivalent level to that of the corresponding Spanish degree and would allow entry to postgraduate studies in their home country. Moreover, given the European nature of this Master’s Degree, and the fact that is... [-]

Master in Liberal Studies

European College for Liberal Studies
Campus Full time Part time 9 - 12  September 2017 Spain Barcelona Madrid + 2 more

MLS - Master in Liberal Studies (60 credits) [+]

Our graduate programs, each with different program requirements, are based on and are fully compatible with the established European and American educational systems. The European guidelines for higher education are outlined in the Bologna agreements. Once a minimum number of credits has been earned, a request for graduation can be submitted. Not all programs are offered at all campuses. Refer to the program schedule for further details. Courses Graduate courses are divided into core courses and specialization courses. Electives can be chosen from any of the scheduled courses offered at the graduate level. Specialization courses are scheduled based on enrollments and may not be available at all campuses. Specialization courses scheduled are available to all students also as electives. Refer to the program schedule for further details. Refer to the course overview for the list of available courses. Students are recommended to complete courses and earn credits at the highest level possible. Program requirements Total 60 credits Electives 52 credits / 26 courses Thesis 8 credits Switching to another program once the studies have started is possible as long as the program requirements are met by the end of the studies. Therefore, the decision to switch should be made as early as possible to avoid not meeting the program requirements within the intended program duration. Admission requirements proficiency in the English language Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students... [-]

Master of International Management (MIM) MADRID

Schiller International University - Florida, Heidelberg, Madrid, Paris
Campus Full time 10 - 12  Open Enrolment Spain Madrid

The Master's of International Management MIM program has been designed to prepare students who have already completed a course of study in a non-business-related field. The 36-credit MIM degree... [+]

Master's of International Management (MIM)

 

The Master's of International Management MIM program has been designed to prepare students who have already completed a course of study in a non-business-related field. The 36-credit MIM degree program can be completed within one academic year (consisting of two semesters). The coursework encompasses a variety of topics in business administration and economics, qualifying students for a future in business administration and public relations.

 

Many international business positions are available within the United States, but opportunities for working and traveling abroad are in abundance. In addition to basic business principles, students will become familiar with the linguistic, social, economic and political conditions and business practices of several countries. Principles in business administration as well as the application of economics and the psychology of marketing are covered.... [-]