A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
The academic field of sales is closely related to marketing and business and focuses on the exchange of goods or services in order to grow a company’s profit or meet the needs of a sector of society. Sales positions are in high demand as globalization connects nation’s economies and industries.
The basic characteristic of Austrian higher education system is a four-year course. After completion of undergraduate degree, the university often have scholarships for those students who may want to further studies to master’s and even to doctorate levels.
Master Program in Sales in Austria
The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]
Master Marketing and Sales
Language of instruction: English
Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:
Developing marketing plans and strategies Managing collaboration with agencies and heads of marketing Negotiating and concluding contracts Recruiting and training sales staff Designing sales strategies and distribution networks Carrying out market research and sales planning activities Drawing up pricing strategies Budgeting (and controlling)
Core modules... [-]