Master Program in Public Relations

Best 14 Master's Programs in Public Relations 2017/2018

Public Relations

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Graduates can become managers and specialists who create and maintain a public image for their employer or client. Alumni of the master's degree of PR are responsible for creating and distributing material for media releases, plan and direct public relations programs, and raise funds for their organizations.

Master's Degree in Public Relations

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Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time October 2017 Spain Madrid Barcelona

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Masters in Public Relations. Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry and its... [-]

Master in Corporate Communication: Public Relations, Protocol and Events Management in Barcelona

ESERP Business School
Campus Part time October 2017 Spain Barcelona

You will learn how to handle the media and discover how to portray a good corporate image, in addition to the influence external agents can have on all decisions. [+]

Studying the Master in Corporate Communication: Public Relations, Protocol and Events Management in Barcelona will allow you to develop your communication skills in order to work in the business world. If you are an active person with people skills and you are interested in communication, pay attention! You will be able to fill a position in the communication department of any company since you will have been educated on how to handle the media and you will have a mastery of public relations overall, enabling you to overcome both internal and external crisis situations. In addition, you will learn about different protocols including the official, business and social protocols, in order to organise events as well as assist in the organisation of others while representing your company name. Not only that but you will also acquire valuable knowledge in regards to budget preparation, which will help you to carry out these events successfully. You will even learn to master non-verbal communication, an essential factor for networking when it comes to interpreting messages. So if you want to work in any field related to corporate communication and public relations, the Master in Corporate Communication: Public Relations, Protocol and Events Management in Barcelona is the best choice for making the leap into the workforce with the best possible training. The degree is recognised by the UVIC-UCC, and they will issue you their own University Degree, sponsored by the Abertis Foundation. What else are you waiting for to find out more? Objectives Good... [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Madrid)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Madrid Barcelona

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Masters in Public Relations. Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. This Master is taught in Madrid and Barcelona Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, and TV3 Marathon, which collaborated with the organization of the campaign obesity. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results worldwide.... [-]

Master In Event Organization, Protocol And Business Tourism (mice) (barcelona / Part-time)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Master in Organization of Events, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. This Master is taught in Madrid and Barcelona Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, and TV3 Marathon, which collaborated with the organization of the campaign obesity. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results worldwide. DEVELOPMENT STRATEGIC PLANS... [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Barcelona)

School of Tourism and Hospitality - The OSTELEA
Campus Full time October 2017 Spain Barcelona Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. [+]

Masters in Public Relations. Master in Organization of Events, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. Why study the Master in Ostelea: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, Port Aventura amusement park, and the Marathon of TV3, which collaborated with the organization of the campaign against obesity. GOALS The Master in Event Organization, Protocol and Tourism Business allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and the area of ​​Protocol institutions build a strong foundation of industry knowledge from an international perspective always from the management approach. GLOBAL VISION Train... [-]

Official Master Degree in Event Organisation, Protocol and Institutional Relations

Instituto Mediterráneo Estudios de Protocolo
Campus or Online Full time Part time October 2017 Spain Alicante Spain Online + 2 more

The Master’s Degree in Event Organisation, Protocol and Institutional Relations (MST for its initials in Spanish), imparted by the Mediterranean Institute for Protocol Studies (IMEP), is an official post-graduate programme oriented to the scientific and professional context which has as its aim to provide the exercise of professionals and researchers in Event Organisation, Protocol and Institutional Relations not only with a corpus but also with competence. [+]

The Master’s Degree in Event Organisation, Protocol and Institutional Relations (MST for its initials in Spanish), imparted by the Mediterranean Institute for Protocol Studies (IMEP), is an official post-graduate programme oriented to the scientific and professional context which has as its aim to provide the exercise of professionals and researchers in Event Organisation, Protocol and Institutional Relations not only with a corpus but also with competence. Students will be able to choose the study modality best suited to their needs, distance or face-to-face. Both modalities follow the same syllabus and pursue the same aims, endowing the students with the same competences. Our theoretical preparation and practical training programmes are oriented towards the development of the skills needed for professionals in Event Organisation, Protocol and Institutional Relations to become value creators in public institutions as well as in private corporations. Apart from supplying theoretical knowledge for those who choose the professional branch, the MST provides chances for professional practice periods that can complement students’ training in an experiential way, thus enabling them to acquire first-hand knowledge about the competences inherent to their working position. Who it is addressed to This post-graduate programme is aimed both at students and at professionals: Students: Students who have taken official studies in communication or marketing areas and wish to continue their studies and specialise in the area of Event Organisation, Protocol and Institutional Relations. Studies of degrees such as Advertising and Public Relations, Corporate Communication, Marketing, Tourism… constitute a key profile in this Master’s Degree.... [-]

Master - Strategic Communications Management In Advertising And Public Relations

Far Eastern Federal University
Campus Full time September 2017 Russia Vladivostok

The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. [+]

Masters in Public Relations. Program Overview The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. The program examines the strategic principles of modern management information and advertising communications, analyzed the experience and principles of advertising and information campaigns in the Asia-Pacific region. The program content focuses on the contemporary sphere of mass communications and media, the advertising market, as well as trends in the sphere of business information communications development. The program aims at developing practical skills of evaluating the effectiveness of advertising and information campaigns, as well as the use of innovative resources in advertising and PR-activities. acquired competence skills the implementation of research projects; ideas about modern advertising markets; control of the process of creating an advertising and PR-product of various kinds for different target markets and spheres; systematic evaluation of performance in the advertising markets; organization of work in the field of advertising and public relations, including the management, guidance and control functions; ability to work in large companies (including international and holding) organizing and planning the activities of advertising, marketing and information support of the activities of the corporation. Competitive advantages qualified teachers, including well-known theoretical and practical; the presence of a large database of practices in leading organizations of various types in the region; study of regional specificity Asia-Pacific and the Far East of Russia; use FEFU capacity as an interdisciplinary multicultural scientific and educational area; the ability to integrate into international projects in... [-]

Master’s Degree in International Communication (MIC)

International University of Languages and Media
Campus Full time 18  October 2017 Italy Milan United Kingdom Leeds Lithuania Vilnius Netherlands Groningen + 6 more

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. [+]

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. The Master’s degree in International Communication (MIC) is a postgraduate programme entirely in English lasting 18 months and aimed at graduates in the communication disciplines or related subjects. By attending the MIC Master’s degree course you will be able to study in different universities all over Europe and thus obtain dual recognition. The MIC is a full-time programme lasting 3 semesters. The first semester (Professionalising Communication) has a core curriculum in which you will get training on the basic tools of communication, and takes place in one of the three partner universities. The second semester (Communication Professional in Context) is oriented towards specialisation and is held in another of the partner universities. The specialisation depends on the programme offered by the university chosen for the second semester. The third semester involves writing a thesis, under the joint supervision of the two partner universities. The certificate awarded on completion of the study path consists in a double recognition: a Master’s degree from each of the two partner universities and an overall certificate from the consortium. The three European universities which, with IULM, take part in the Hofstede Geert Consortium are: Metropolitan University (Leeds); Universitas Vilnensis (Vilnius); Hanze University Groningen. The MIC trains international communications... [-]

Master in Communication Management - Image Communication (advertising, public relations, branding)

University of Wroclaw
Campus Full time Part time October 2017 Poland Wrocław + 1 more

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public... [+]

Masters in Public Relations. Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphic), perceived as an important element of organizational and brand image. The core characteristic of Communication Management studies is the focus on building a wide range of competences in the area of communication, economy, marketing and market processes, as well as knowledge about the media in the graduates. In the near future the highly changeable market and media environment will result in a strong need to be oriented on innovativeness and creativity of communication, as well as goal based management. Therefore, these competences will allow the graduates to build a strong position in the labor market and constantly adapt to its needs. The educational goal of the Communication Management studies is to teach the students techniques and methods of appropriate, effective and efficient communication and managing companies, organizations and institutions. The graduates will also have acquired the skill of diagnosing disturbances in communication, as well as anticipating crises and managing them.... [-]

Master in Social Media and Digital PR

IED – Istituto Europeo di Design Milan
Campus Full time 10  November 2017 Italy Milan

Social tools and digital PR are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded. [+]

Social tools and digital PR are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded. After an intensive path of 7 months in class - plus 3 of internship - participants enter the job market of social media, in companies or agencies. Moreover they face different themes connected to digital and its networking features towards customers, partners and influencers. Professional opportunities - The Master provides a highly qualifying know–how as: Social Media Manager, Social Media Specialist, Community Manager, Digital PR Manager, Digital Consultant, Digital Content Strategist. Target - Graduates in artistic or humanistic fields, either technical or economical; professionals with at least 2 years of experience in the sector. Methodology and structure - social media are the key factor in marketing, a radical change in balancing the communication between companies and consumers. As in the past companies used to transmit a message through traditional media and consumers used to respond buying those products, contemporary scenario sees consumers involved in a relation with companies, able to talk to them and about them. Consequently the social – generally speaking the digital world – has become central, for companies, in supporting this fruitful exchange. The Master trains professionals able to interpret a brand identity, create and manage a proper strategy. Graduates identify and coordinate different kind of professional profiles, keeping a focus on social media and digital PR Didactics is... [-]

Master in International Affairs and Public Policy

Nankai University
Campus Full time September 2017 China Tianjin

IAPP is an international relations programme with a focus on understanding China’s foreign policy and strategic thinking. [+]

Masters in Public Relations. International Affairs and Public Policy is the study of how countries form relationships with and interact with each other. China’s foreign policy and strategic thinking is highly influential, so studying this subject in China itself will provide some fascinating insights. This programme is designed to prepare graduates for a wide range of careers in the field of international relations. It will provide you with the academic and analytical skills necessary to understand the contemporary world and the rapidly changing context in which international relations and foreign diplomacy are conducted. This programme will also provide you with the ability to deploy strategic foresight and encourage you to engage in the spirit of constructive dialogue and mutual understanding. As well as developing your academic and problem-solving capabilities, the programme will equip you with the tools to make sense of the complex world around us, to think on your feet and to consider international issues and events from a global perspective. WHY STUDY INTERNATIONAL RELATIONS AT NANKAI? The Zhou Enlai School of Government that delivers the programme is ranked number 1 in China. As one of the most prestigious schools in China, the Zhou Enlai School of Government is an elite centre for research and teaching in the fields of politics, political science, international relations and Sino-Foreign diplomacy. The school is named after Premier Zhou Enlai, one of China’s most revered leaders of the 20th century, holding the position as Chinese Premier. WHAT WILL I STUDY? Modules will include:... [-]

Consulting Expertise In Strategic Planning Public Image And Media

Universidad Galileo
Campus Full time Part time July 2018 Guatemala Guatemala City + 1 more

Contribute to the formation of highly trained professionals who develop comprehensive and competitively in the field of strategic design and implementation of projects of Public Image for individuals, institutions and companies with a deep knowledge of handling public relations, imaging and media Communication. [+]

About Objectives: Contribute to the formation of highly trained professionals who develop comprehensive and competitively in the field of strategic design and implementation of projects of Public Image for individuals, institutions and companies with a deep knowledge of handling public relations, imaging and media Communication. pensum FIRST YEAR 1st cycle ANALYSIS OF HEARINGS AND MANAGEMENT OF PUBLIC OPINION EXPRESSION AND NO VERBAL VERBAL Body Image 2ND cycle INTERVIEW PRESS BROADCAST POLITICAL IMAGE (political marketing, PROPAGANDA AND PUBLICITY) TECHNOLOGY MEDIA PUBLIC IMAGE 3RD cycle COMMUNICATION AND PUBLIC POLICY ETIQUETTE AND PROTOCOL THE SPOKESMAN AND THE MESSAGE 4TH cycle SOCIAL IMAGE WORKSHOP CORPORATE PROJECTS AND PUBLIC RELATIONS POWER MEDIATIC AND OPINION SURVEYS SEMIOLOGY IMAGE COLOR AND PSYCHOLOGY SECOND YEAR 5TH cycle ENTREPRENEURSHIP IMAGE AND SOCIO-POLITICAL SYSTEM OF GUATEMALA MANAGEMENT TRAINING AUDIOVISUAL AND MEDIA 6TH cycle ADMINISTRATION ENVIRONMENTAL IMAGE WORKSHOP: POLITICAL CAMPAIGN DESIGN, STRATEGIC MANAGEMENT PLANNING AND MEDIA PRESS 7TH cycle GENRES NEWSPAPER AND ANNOUNCEMENTS ENGINEERING PUBLIC IMAGE ASSEMBLY OF EVENTS AND PRESS CONFERENCE 8TH cycle WORKSHOP: COMMUNITY MANAGER AND WEBSITES COSTS AND BUDGET MANAGEMENT COMPANY PUBLIC IMAGE PROJECT PUBLIC PRESENTATIONS Academic credits Total: 78 * In the first year graduate degree is obtained and in the second year master's degree is obtained. Duration The master has a duration of two years, divided into eight quarters, we offer the cycle from January to December. Night Day: Saturday from 16:00 to 20:40 hours. American Cycle: open enrollment for the American cycle of 6 to 18 July in the School of Public Image. Home course:... [-]

Master in Marketing Communication and Public Relations

Izmir University of Economics
Campus Full time September 2017 Turkey Balçova

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received innovative education that extensively addresses contemporary communication dynamics. [+]

Masters in Public Relations. Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received innovative education that extensively addresses contemporary communication dynamics. Courses MCPR 566 IMC Principles and Practices MCPR 569 Public Relations Theory and Practice BA 564 Marketing Research MCPR 595 Seminar MCPR 599 Master Thesis Elective Courses MCPR 551 Brand Communication MCPR 561 Special Topics in PR MCPR 562 Selected Issues in IMC MCPR 570 Global Consumer Culture and Identities MCPR 571 Creative Thinking MCS 501 Research Methods in Communication Studies MCS 507 Crossroads in Communication Studies Application Requirements for International Students Who can apply? Foreign nationals Blue Card holders (Turkish citizens by birth, but released from citizenship by the Ministry of the Internal Affairs, and who can certify that their minor children who are registered in that permit are eligible for the rights stated in Law No. 5203) Foreign nationals who became Turkish citizen afterwards/dual citizens in the same status Turkish nationals who completed the last three years of their secondary education (high school) in a foreign country excluding Turkish Republic of Northern Cyprus, (including those who completed their entire secondary education (high school) at Turkish schools in the presence of Ministry of... [-]

Master in Public Relations

University of Dubrovnik
Campus Full time October 2017 Croatia Dubrovnik

The graduate study in public relations lasts for two years, ie. four semesters (120 ects credits). Upon completion of the graduate study, students acquire the academic degree of Master in Public Relations. [+]

Public relations

The graduate study in public relations lasts for two years, ie. four semesters (120 ects credits). Upon  completion  of  the  graduate  study,  students  acquire  the  academic degree of Master in Public Relations.

This  graduate  study,  lasting  two  years,  trains  students  for  independent  scientific-research and highly professional work in PR services, government  and non-government organizations, PR agencies and commercial enterprises. Furthermore,  graduates  will  be  able  to  apply  their  theoretical  knowledge in  practical work and organization ability, and will be able to follow  trends in public relations and society and their correlation.  ... [-]