Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.
The study of public relations PR is an area of communications in which professionals, who are often referred to as publicists, attempt to improve the image of clients in the media and public eye. Public relations clients often seek to gain media exposure or to improve their reputation within a particular market.
Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.
Master Program in Public Relations - PR in Switzerland
The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]
This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) [+]