Master's Degree in Marketing in the USA

Compare Masters Degrees in Marketing in the USA

Marketing

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

The United States of America is a large country in North America, often referred to as the "USA", the "US", the "United States", "America", or simply "the States". American colleges are funded by "tuition" charged to the student, which is often quite expensive, very commonly reaching into the tens of thousands of dollars per year.

Master's Program in Marketing in the USA

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston New York Cambridge + 3 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Best Master Programs in Marketing in the USA. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the... [-]

Master in Design Management (MPS)

University of Bridgeport
Campus Full time September 2017 USA Bridgeport

Encompassing courses in design thinking and business management, the Master of Professional Studies in Design Management (M.P.S.) degree at the Shintaro Akatsu School of Design (SASD) prepares design managers to lead creative teams in a variety of design-based industries. The outstanding faculty – both resident and visiting – help develop disruptive thinking using design as the fulcrum for increasing customer delight. [+]

Master in Design Management (MPS) Encompassing courses in design thinking and business management, the Master of Professional Studies in Design Management (M.P.S.) degree at the Shintaro Akatsu School of Design (SASD) prepares design managers to lead creative teams in a variety of design-based industries. The outstanding faculty – both resident and visiting – help develop disruptive thinking using design as the fulcrum for increasing customer delight. Design represents a valuable strategic asset – the tools and the processes to problem-solve and innovate. The management of that asset, the ability to understand, optimize, and steer that energy is becoming vital to an organization’s internal and external success. Category-leading companies like Apple, GE, Johnson & Johnson, Bose, and Schick know this to be a marketable truth. The MPS in Design Management program at SASD is a two-year intensive program for design professionals of all disciplines. Courses are specifically tailored to real-world issues facing designers and are taught by leading design management professionals. The team-based assignments focus on practical and actionable problem solving, preparing students to immediately use the information and skills they learn. Design Managers who graduate from SASD leave with the core skills and tools to apply design thinking to solve the most pressing business issues of our time: sustainability, social responsibility, and profitability. Design Management uses right brain processes to solve left brain problems. This is a screen grab of the top results of an online search for “design management.” There are more report-like documents than pretty designs, suggesting the... [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3  September 2017 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Best Master Programs in Marketing in the USA. Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within... [-]

Masters in International Policy and Development

Middlebury Institute of International Studies at Monterey
Campus Full time September 2017 USA Monterey

The Middlebury Institute Master’s in International Policy and Development prepares graduates to bridge the gaps between policy and practice while addressing complex international policy and development issues. [+]

Promote Global Development The Middlebury Institute Master’s in International Policy and Development prepares graduates to bridge the gaps between policy and practice while addressing complex international policy and development issues. The student-centered program combines interdisciplinary coursework and professional experiences to help graduates launch careers in foreign policy and international relations, resolving conflicts, addressing human rights abuses, and promoting global development. The four-semester 60-credit program includes core coursework and optional areas of concentration, as well as courses taught in a student’s chosen language of study and a professional practicum. Practical Skills for Positive Change The International Policy and Development degree and Master of Public Administration degree share a common faculty and curriculum. Together these two degrees make up the Development Practice and Policy (DPP). DPP gives students the flexibility to explore both areas of study and then choose one at the start of their final semester. Scholarships and Financial Aid To apply for merit or need-based scholarships, submit your online application for the International Policy and Development program by the next priority deadline. Both U.S. and international students are eligible. We don't cap the amount we award, and highly qualified students may receive a merit scholarship covering full tuition. We give preferential scholarship consideration to members and alumni of our partner organizations, such as Peace Corps, Fulbright, JET, AmeriCorps, WorldTeach, and many more. Financial aid is also available, including federal and private loans, work-study, and U.S. veterans' benefits. To apply, visit our Financial Aid section. [-]

Master of Management – E-Marketing

National American University
Campus or Online Full time Part time September 2017 USA Austin

The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. [+]

Best Master Programs in Marketing in the USA. The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. Course topics focus on management issues in areas such as human resources, marketing, information technology, finance and accounting, leadership, communication and international business. The degree program consists of 10 courses and successful completion of 45 credit hours. Emphasis E-Marketing: - Provides the student with a strong base of knowledge around the Internet’s marketing potentials, comprehensive enough for the student to be able to identify its fundamental application to, and maximize its value for, myriad business models. - Examine the relationship between e-commerce business models and strategies, Internet technology, and the legal and social context of e-commerce, three factors that permeate all e-commerce. - Looks at the steps required in creating a comprehensive and effective social media marketing plan Electives Internet Marketing E-Commerce Social Media Marketing E-Marketing Analytics Career Options Advertising Promotions Marketing Manager Market Analysts Marketing Coordinator [-]

Master (MSc) Communication Practice

School Of Professional Studies - Columbia University
Campus Full time 4 - 5  September 2017 USA New York

Columbia University’s Master of Science in Communications Practice program provides you with a foundation of analytical skills, storytelling know-how, audience understanding, and an internship to gain a competitive edge in the field and prepare for a career-track job in communications. [+]

Build a strategic mindset for the communications workplace. Columbia University’s Master of Science in Communications Practice program provides you with a foundation of analytical skills, storytelling know-how, audience understanding, and an internship to gain a competitive edge in the field and prepare for a career-track job in communications. You’ll be prepared to segment and target audiences, evaluate and design research tools, use social media strategically, develop storytelling skills, and thoroughly understand how to develop effective communications strategies. Extensive Real-World Experience Aided by the program’s professional network, you secure an internship at a New York City firm. For your entire third semester, you will put your skills to use there as a fully functioning member of a communications team, expand your résumé, and build a network of contacts. Spend a semester exploring and working in the communications capital of the world. Hear three students discuss their internship. Gaining further experience, for your Portfolio Project, you will select and analyze a real-world communications challenge faced by an organization. A mentor assigned from among Columbia’s Strategic Communications program alumni will advise you along the way. Communications Skills Employers Value Most Communications executives demand their best new hires think critically about any communications challenge before acting. The M.S. in Communications Practice provides you with the mindset and analytical skills these employers value most, not technologies and tasks that may be obsolete by graduation. This focus on strategy prepares you to obtain a higher-level job more quickly. Outside of the classroom, we encourage students to... [-]

MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15  October 2017 USA New Orleans

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

 

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

 

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

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Master of Marketing

Kilroy Norway
Campus Full time Part time August 2017 USA New York Brooklyn White Plains Boston Los Angeles San Diego Cincinnati + 6 more

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]

Master of Marketing

Awarding Body:

Griffith University

 

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]


MS in Marketing Intelligence

Fordham University, Gabelli School Of Business
Campus Full time 12  September 2017 USA New York Bronx Westchester + 2 more

83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation.® [+]

Best Master Programs in Marketing in the USA. 83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation. In just 12 months, you will acquire the skills to build a successful career in marketing: Data analysis. Creating customer insights. Solving business problems. These are the core talents you will learn in this marketing master’s program. Our curriculum goes beyond theory. The MS in Marketing Intelligence gives you hands-on experience with data, lets you work with real New York City companies—like the Food Network—and teaches you how to generate real-world marketing intelligence. That’s what employers want in today’s job market. And it’s why so many students in this marketing master’s degree are hired almost immediately after graduation. Admissions Who should apply? Marketing Intelligence The MSMI is ideal for people with prior experience in marketing, market research, or advertising who want to focus their careers on marketing intelligence. An undergraduate degree is required, but it does not need to be in marketing. Preliminary review option Want an inside track on your chances of acceptance before you take the GMAT or GRE? As a courtesy to MS in Marketing Intelligence applicants, the admissions staff offers a preliminary review option. Request a preliminary review by submitting four components of the application-your résumé, letters of recommendation, personal essay, and transcripts-along with a brief note to msmi@fordham.edu. Within five business days, our admissions team will respond with an assessment of your likelihood of admittance. While this review does not represent an official... [-]

Master of Marketing Research

Southern Illinois University Edwardsville
Campus Full time September 2017 USA Edwardsville

The Master of Marketing Research (MMR) degree is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the need of businesses [+]

Degrees Available at SIUE

• Master of Marketing Research

Marketing Research at SIUE

The master of marketing research (MMR) degree is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the need of businesses, government or nonprofit organizations for competent marketing research professionals. The program’s goal is to develop professional marketing researchers who: (1) understand business operations, marketing processes, and the complexity and nature of marketing problems; (2) can apply research to help solve management problems, define marketing opportunities and aid in decision making; (3) can plan, execute and manage a research project; (4) know marketing research techniques and specialties; (5) can write a cogent, well-organized research report; and (6) can communicate research proposals, results, conclusions, and recommendations clearly and effectively. The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession.... [-]


Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2017 USA Atlanta Savannah

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Best Master Programs in Marketing in the USA. Master the art of advertising As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising. M.A. in advertising Available at: - Atlanta ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design — 700-level ARTH elective Total course of study: 45 hours* M.F.A. in advertising Available at: - Atlanta - Savannah ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 725 Digital Media for Advertising ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 751 Advertising for Alternative Media... [-]

One-on-one Broadcasting Master Equivalent inside a real radio station or media company

The Radio Connection
Online & Campus Combined Part time Open Enrolment USA Los Angeles Sacramento San Bernardino San Diego San Francisco San Jose Denver Hartford District of Columbia Jacksonville Miami Orlando Port Charlotte Tampa West Palm Beach Atlanta Honolulu Chicago Indianapolis New Orleans Baltimore Boston Detroit Minneapolis Kansas City Saint Louis Las Vegas Albuquerque New York Charlotte Milwaukee Oklahoma City Cleveland Portland New York City + 33 more

When you are accepted into our program, you will apprentice (extern) inside a real radio station, TV station or other media outlet in the location where you live (or another locale, if you so choose). You receive private, one-on-one instruction from a vastly experienced broadcast professional. This person is actually making a living in broadcasting. You will follow our structured course curriculum. You will receive homework. You will receive plenty of hands-on training in the studio. With our unique program, you do not spend one single day in a classroom! The radio station or media company is your “classroom”, and a real radio professional is your teacher and mentor. You will be the only student in the class! [+]

WE TRAIN YOU AS AN APPRENTICE (EXTERN) INSIDE A REAL RADIO STATION OR MEDIA COMPANY! ONLY AVAILABLE TO CANADIAN AND US CITIZENS When you are accepted into our program, you will apprentice (extern) inside a real radio station, TV station or other media outlet in the location where you live (or another locale, if you so choose). You receive private, one-on-one instruction from a vastly experienced broadcast professional. This person is actually making a living in broadcasting. You will follow our structured course curriculum. You will receive homework. You will receive plenty of hands-on training in the studio. With our unique program, you do not spend one single day in a classroom! The radio station or media company is your “classroom”, and a real radio professional is your teacher and mentor. You will be the only student in the class! At the Radio Connection, you will be gaining a lot more experience than just how to work at a radio station. When you train one-on-one with a broadcasting professional, you'll learn communications skills that can transfer you into many different realms of broadcasting, from radio to television, and even the growing field of Internet streaming and YouTube hosting. Our comprehensive curriculum covers everything you need to become a 21st-century broadcasting professional. It's also why our curriculum is flexible to fit your goals and interests, whether you want to be a radio DJ, voiceover talent, news anchor, sportscaster, or even host your own Internet show! The best thing about the Radio... [-]

Master in Cosmetics and Fragrance Marketing

Fashion Institute of Technology
Campus Full time September 2017 USA New York

The Master’s in Professional Studies, Cosmetics and Fragrance Marketing and Management, is the only program of its kind. A think tank of innovative leadership, the program provides advanced [+]

Master in Cosmetics and Fragrance Marketing

 

The Master’s in Professional Studies, Cosmetics and Fragrance Marketing and Management, is the only program of its kind. A think tank of innovative leadership, the program provides advanced education for emerging executives, fostering both creative and analytical business skills. Students obtain a global perspective through field studies in multiple overseas markets. Through academic and experiential learning and an Executive Mentor program, the curriculum facilitates the development of empathic leaders with the objective of shepherding brands that are global corporate citizens with products that delight and inspire the consumer.This two-year program just reached a major milestone: its 10th anniversary. With 200 successful graduates, the program is designed for individuals working in cosmetics, fragrances, and beauty-related areas who have been recommended by their employers because of their strong management potential.The capstone project (final thesis) reflects the partnership between industry and the classroom. Working in teams, graduating students develop an innovative, in-depth, interdisciplinary approach to a strategic topic determined by the faculty. They present their results to a panel of faculty and industry experts at an industry-sponsored event. In addition, students present their research to industry associations such as The Fragrance Foundation, retailers such as Macy’s, and executives at companies like L’Oreal and Johnson & Johnson.... [-]


Master (MPS) in Fashion Marketing

LIM College
Campus Full time Part time September 2017 USA New York + 1 more

The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program. Each course has been designed to give you current marketing and business trends in order to gain a competitive edge in today’s fashion marketing sectors. [+]

Fashion Marketing investigates the relationships between the business of the fashion industry and consumers including the development, promotion, advertising, and retailing aspects of this global industry. Fashion Marketing works by using current trends in fashion to analyze, develop, and implement sales strategies across multiple mediums. Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image are all essential elements to building an effective and meaningful campaign. The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program. Each course has been designed to give you current marketing and business trends in order to gain a competitive edge in today’s fashion marketing sectors. The first 24 credits are core courses which culminate in a three-credit capstone project utilizing the skills developed throughout the program. All students must also take a three-credit internship. You can complete the program in three semesters throughout one calendar year if you choose to go full-time. If you are seeking a career change into the fashion business, the MPS in Fashion Marketing is a tool to help facilitate that change. The overall goals of the MPS in Fashion Marketing are: To provide an exceptional educational program designed to enhance your success within the Fashion Marketing industry To provide an experiential, as well as academically sound educational experience that will enable you to compete in the evolving global fashion industries To be a source of innovative interdisciplinary learning that utilizes: exceptional faculty with academic achievements and industry experience and leaders... [-]

Master in Business Administration

Colorado Heights University (CHU)
Campus Full time August 2017 USA Denver

The Master’s in Business Administration (MBA) program is designed to prepare students to function, compete, and excel in modern business and provide them with an understanding of how to cooperate on a worldwide platform. [+]

Best Master Programs in Marketing in the USA. The Master’s in Business Administration (MBA) program is designed to prepare students to function, compete, and excel in modern business and provide them with an understanding of how to cooperate on a worldwide platform. CHU’s faculty has field experience that complements its advanced degrees, and the curriculum is designed to prepare business leaders with the skills to succeed and prosper in today’s competitive marketplace. Students study alongside peers from around the world, which contributes to a broad global perspective. Students gain a foundation in values, leadership, marketing, accounting, finance and other important fundamentals. Graduates have a sound basis of knowledge, which prepares them to excel in management positions in any type of business organization. Curriculum The teaching approach emphasizes conceptual and experiential learning. Complementing the case-study method is the practice of action learning in a team context, which transforms the learning environment into the real-business-world context of problem solving and opportunity management. Internships ensure that students possess work skills upon completing the program. Students synthesize course theory with their own practical experience. Program Learning Objectives As a result of successfully completing the MBA in International Business, each student demonstrates that they are able to: Compete in a business context. Solve real-world problems. Respond to critical challenges and paradoxes. Address managerial issues and business in the global context. Focus on long-range strategic development. Specializations Accounting Specialization The MBA with an emphasis in Accounting is intended to prepare students who are interested in understanding... [-]