The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.
Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.
Education in the United Kingdom is a devolved matter with each of the countries of the United Kingdom having separate systems under different governments: the UK Government is responsible for England, and the Scottish Government, the Welsh Government and the Northern Ireland Executive are responsible for Scotland, Wales and Northern Ireland, respectively.
Master's Degree in Marketing in the United Kingdom
As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]
The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]
MA Communication Design
The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.
The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.
This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.... [-]
This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]
Master's Programme in Marketing, 120 ECTS
This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in todays competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]
The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. [+]
The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers.... [-]
This master course aims to create the figure of a manager who can develop a brand in the coming years by tuning its identity in to match the spirit of the period, making strategic decisions, playing a leading role in their implementation, and speaking to the subconscious in order to win the battle in the consumers’ minds... [+]
The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]
The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. [+]
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]
Master of Arts (MA) in Marketing
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.
The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing, or MRKT 6250 Thesis ... [-]
The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]
The international degree program is implemented by the Institute of Industrial Economics and Management of SPbSPU in cooperation with ESB Business School, Reutlingen (Germany). [+]
This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]
To evolve in relation to sustainable development and the need for experts in energy, specialized masters familiarizes students with specific constraints and challenges in the energy sector. A high-level program that trains specialists of tomorrow through a cross and transdisciplinary approach. [+]
The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]
The MA in Film Distribution and Marketing (also available by distance learning) has been designed to reflect the industry need for entrepreneurial producers, and film marketing and distribution experts. The course develops students’ skills to strategise and apply new and emergent models of film financing, getting to market ... [+]
MA Film Distribution and MarketingAn entrepreneurial approach to film production and distribution in a multi-platform ageThe MA in Film Distribution and Marketing (also available by distance learning) has been designed to reflect the industry need for entrepreneurial producers, and film marketing and distribution experts. The course develops students’ skills to strategise and apply new and emergent models of film financing, getting to market and engaging audiences, necessary to remain competitive in a fast changing and dynamic global 24-7 entertainment business.The programme examines old and new business models spanning all aspects of the film development cycle embracing advances in technology, digital communication channels and opportunities to monetise content across a variety of platforms other than traditional cinema.Students will receive intensive tuition from industry professionals, before working to create and deploy strategies for projects around development/pitching, financing/pitching to investors and distribution/marketing campaigns under the guidance of mentors.Students have the opportunity to work on real film projects ranging from low to no budget esoteric art house through to more commercially ambitious genres, and across all stages of a film’s life cycle from development to production to distribution.The course will offer a thorough grounding in the fundamental principles and basic core knowledge of film marketing and distribution, and the production process from idea to screen, before examining innovative techniques, and how to manage and adapt to meet the challenges of the new distribution and funding environment.If you are a film, media, marketing, advertising or business graduate with aspirations to work in the film industry this course provides you with the opportunity to immerse yourself in a film production environment, put ideas into practice and build a network of film industry contacts to further your career.Successful students will gain an MA in Film Distribution and Marketing from Birmingham City University.... [-]
If you are preparing yourself for the skills and understanding that you will need to enter self-employment or to create and develop your own business idea the specialist [+]
Master in Business and Management (Marketing)
If you are preparing yourself for the skills and understanding that you will need to enter self-employment or to create and develop your own business idea the specialist pathway (Creating and Developing your Business) will provide a framework around which you can make this a practical reality.
Teaching Methods and Resources
By the time you complete the programme, you will be able to:
Understand the major business functions - understanding markets, developing plans, understanding and improving delivery, managing relationships with people, managing finance, technology and other resources; Develop skills and techniques - in gathering, analysing and evaluating information, planning, applying concepts and models to the solution of problems, evaluating risk, making decisions, communicating, working in teams, thinking effectively and in flexibly managing your own work and that of others; Evaluate and challenge both the positive and negative effects of a range of business and management practices and be able to make judgements about their value and implications; Apply your learning in a variety of business contexts ranging from the experience of large multinational organisations to sole party ownership; through different industry and sector specific experience; and through analysis of enterprise at different stages of development - self-employment, start-up and small business ... [-]