Master in Marketing in Switzerland

Compare Masters in Marketing in Switzerland

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Switzerland (German: Schweiz, French: Suisse, Italian: Svizzera, Romansch: Svizra. Switzerland has some of the world renown universites like ETH in Zurich, EPFL in Lausanne, IHEID in Geneva, University of Lausanne or the University of St. Gallen. Keep in mind, it's much better to speak the local language, so if you can't speak either French, German or Italian, better go for a language course first.

Master's Program in Marketing in Switzerland

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Master in Business Studies - Design Management

United International Business Schools
Campus Full time Part time 1 - 2  September 2017 Switzerland Lausanne + 1 more

This Master in Business Studies - Specialization in Design Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final .... [+]

Best Master Programs in Marketing in Switzerland. SPECIALIZATION COURSES IN DESIGN MANAGEMENT Level 500 GSCDM501 Fundamentals of Design Management (2) GSCDM502 Design, Marketing and Innovation (2) GSCDM503 Design, Strategy and Transformation (2) GSCDM504 Design Management in Practice (2) Comprehensive Cases in Design Management (2) Research Project in Design Management (2) Level 600 Thesis in Design Management (8) Capstone Project in Design Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Master of Arts (MA) in Marketing

Webster Vienna Private University
Campus Full time

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]

Master of Arts (MA) in Marketing

 

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

 

Program Curriculum

The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:

MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing, or MRKT 6250 Thesis ... [-]

Master in Digital Marketing & Social Media

INSEEC Geneva
Campus Full time 15  October 2017 Switzerland Geneva

The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. [+]

Best Master Programs in Marketing in Switzerland. Program Objectives Learn how to manage a brand on the Internet The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this comprehensive on-the-job training is to allow each participant to learn how to manage a brand on the Internet by being able to: Learn how to get a better understanding of consumers Develop relevant brand content strategy Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search Leverage analytics to continually optimise recommendations During this Master’s course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. They will also have the opportunity to discover the inner workings of some participants during a digital journey of discovery. Job Opportunities This Master program will allow you to acquire a high level of commitment, competence and responsibilty for the positions of: Digital Marketing Manager The Digital Marketing Manager has strong marketing skills mixed with a sound understanding of the technological environment and evolution. He analyses a market, determines brand positioning, designs a digital communication campaign or launches the marketing of a product on the Internet. Familiar with all web media, he works closely with Product Managers, Traffic Managers and creative people. Brand Manager The Brand Manager is a marketing specialist who guides marketing of the brand through choice, tracking and guidance. He guarantees identity, sensitivity and the values he promotes in order to try to guide consumer decisions. Web Project Leader The Web Project Leader possesses both strong technical knowledge, considerable familiarity with web culture and good marketing skills. At the heart of an Internet project, he coordinates all development stages, from strategy to production through creation. He prepares the budget and planning, supervises the creative people and technical teams as well as external service providers. As the main contact with customers, he also listens carefully to their needs. e-Business / e-Commerce Consultant The e-Business or e-Commerce Consultant defines the best commercial approach to a business on the web. He identifies its needs, writes specifications, sets up a strategic online plan, measures its impact and strives to optimise it. An Internet expert, he suggest the technical and financial solutions that are most appropriate for his company and which integrate perfectly with business challenges. Social Media Manager The Social Media Manager develops and implements brand marketing strategy on social networks. The content of a brand (brand content) is a key aspect of his work as well as the return on investment (ROI) from his recommendations. The analytical monitoring of social campaigns and optimisation have become key responsibilities in this type of profession. According to the goals set by the brand, he will need to develop brand awareness, relationship marketing and conversion strategies. Online Media Planner The Online Media Planner has many roles. As a passionate connoisseur of new technologies, he is responsible for the visibility of a business on the web and for increasing the flow of visitors. By mastering media tools in social, SEO or display and exploiting new knowledge of advertising media on the Internet, he is in charge of online media budgets and measures their performance. Program Structure This 15-month program combines the 1st year and the 2nd year of Master: From October to February: Master 1 courses Students follow the Master 1 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 480 hours. From March to July: Master 2 courses Students follow the Master 2 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 500 hours. This semester also includes 2 trips to Europe. From August to December: internship and thesis During this 5-month period, students complete an internship in luxury companies and/or do a personal work for their Master’s thesis. In November, they have to defend their thesis in front of a jury. [-]

Master in Luxury Marketing

INSEEC Geneva
Campus Full time 15  October 2017 Switzerland Geneva

The Master in Luxury Marketing consists of 3 large modules import which complement each other and combine to better show the current contours of the issues and challenges involved in the Luxury sector. [+]

Program Objectives Become an expert of the luxury industry The Master in Luxury Marketing consists of 3 large modules import which complement each other and combine to better show the current contours of the issues and challenges involved in the Luxury sector. Each of these 3 wide-ranging themes – marketing, digital media and style – are transversal and transfuse, to different degrees, the whole of the programme. This teaching program is supplemented by trips to discover life in large firms in the luxury sector and those involved in it. Job Opportunities Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces. This becomes even more true and necessary in the age of digital strategies. Here are some leading careers that allow one to achieve this objective: Marketing Manager The Marketing Manager defines the business strategy of a company. His job is to analyse the market, competitors, offerings, positioning, existing and potential customers. He conducts studies, regularly creates new products and services for a highly demanding clientele by putting in place joint marketing approaches for both communication and business. Product Manager for Operations The Product Manager acts in his professional capacity as an intermediary between design, production, quality control and the company’s sales department. The Product Manager’s job is to monitor the establishment and development of a new product, from conception to marketing, while at the same time determining marketing strategy for launching a product as well as the development and monitoring of the advertising process. Brand Manager The mission of the Brand Manager is to steer the company brand and build its image, codes and values. His duties: the strategic development of the brand (range, packaging, communication, distribution), sustaining its financial viability, ensuring that different products clearly reflect its values and brand identity, but also following the life cycle of an offer in order to change or facilitate the launching of innovations. Visual Merchandiser His primary role is to manage the staging of the product, determine its showcase visibility and the interest that customers have in it. He makes changes following the directions of the advertising strategy to be adopted by the brand. Sales Manager for Fashion and Luxury Goods His mission is to manage the business unit by offering products, often prestigious ones – accessories, leather goods, jewellery, cosmetics, fashion – to a wealthy clientele, often international, with strong purchasing power. He manages and supports CRM for his shop and trains shop assistants in special sales techniques for high-end products. PR Management The PR Manager of a company is the primary contact for journalists and organisers of trade fairs. He represents the brand at special events organised by or for his company. He is responsible for the image of his brand and works closely with the marketing department and management. Exhibition Manager His duties are similar to those of an interior designer responsible for the design and assembly of booths at trade fairs and exhibitions organized by the brand or its distributors throughout the world. He ensures compliance with the codes and the brand image and works closely with marketing and the Visual Merchandiser. Program Structure This Master in Luxury Marketing lasts 15 months and combines the 1st year and the 2nd year of Master: From October to February: Master 1 courses Students follow the Master 1 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 480 hours. From March to July: Master 2 courses Students follow the Master 2 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 500 hours. This semester also includes 2 trips to Europe. From August to December: internship and thesis During this 5-month period, students complete an internship in luxury companies and/or do a personal work for their Master’s thesis. In November, they have to defend their thesis in front of a jury. [-]

Master Short In Operational And Commercial Management Marketing

CESMA
Campus Part time 10 

In the Path of Operational Marketing and Commercial Management in 11 Saturdays, they will be dealt with all aspects relating to the activities' of Marketing Operations and Commercial Management, such as the Trade Marketing ... [+]

Operational Marketing and Commercial Management (11 Saturdays from November 27, 2010)

 

In the Path of Operational Marketing and Commercial Management in 11 Saturdays, will be dealt with all aspects relating to the activities' of Marketing Operations and Commercial Management, such as the Trade Marketing, Marketing research, Promotions and Web Marketing also paying attention to some less traditional aspects, such as the company or unconventional Marketing (Street Marketing, Guerrilla Marketing, etc.).

 

The adopted teaching methods, interactive and based on continuous references to case studies, it aims to test and understand the "how" through the study of theory, group discussion and the use of tutorials.... [-]


Master Short In Strategic Marketing In 10 Saturdays

CESMA
Campus Part time

In Short Master of Strategic Marketing, the key elements for building a marketing strategy are analyzed: product, price, communication, distribution. [+]

Short Master of Strategic Marketing (evening of Tuesday and Thursday)

 

In Short Master of Strategic Marketing, the key elements for building a marketing strategy are analyzed: product, price, communication, distribution. Inside the module is also held evening the Business Game, Simulation of marketing in which participants apply the knowledge and skills learned. The debriefing allows further analysis and feedback on strategies and decisions taken and results achieved.

 

The interactive teaching methodology, based on continuous references to case studies aims to test and understand the "how" through the study of theory, group discussion and the use of tutorials.... [-]


Master's Degree In Marketing And Sales Management

CESMA
Campus Part time 10 

The short-Master in Marketing and Sales Management consists of two modules, one evening from 18.45 to 21 on Tuesday and Thursday and one day from 9.30 to 17.15 in 11 non-consecutive Saturdays, for a total duration of 172 hours. [+]

Master in Marketing and Management of Short Sales (Viale Murillo, 17, Milan, 2 nights a week +11 Saturdays)

 

The short-Master in Marketing and Sales Management consists of two modules, one evening from 18.45 to 21 on Tuesday and Thursday and one day from 9.30 to 17.15 in 11 non-consecutive Saturdays, for a total duration of 172 hours.

 

In the evening module, dedicated to the Strategic Marketing, they analyze the key elements for building a marketing strategy: product, price, communication, distribution. Inside the module is included evening the Business Game, Simulation of marketing in which participants can apply the knowledge and skills gradually learned. A series of debriefing allows further analysis and feedback on strategies and decisions taken and their results.... [-]