Masters Program in Marketing in Sweden

View Master's Degrees in Marketing in Sweden

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Sweden (Sverige) is the largest of the Nordic countries, with a population of about 9.5 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). Sweden has a strong tradition of being an open, yet discreet country.

Masters Program in Marketing in Sweden

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Master's Programme in Marketing

Umeå University, Umeå School of Business and Economics
Campus Full time September 2017 Sweden Umeå

This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

 

This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in today’s competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]

Start Date: September 
Duration: 12 months Format: Full Time Course fee: € 14,000 Teaching language: English 
Location: Milan Required qualification: 3 or 4-year Bachelor's degree from Accredited Institutions The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and OTB students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. Course Objectives The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships. The International Master in Multichannel Marketing Management is a 12 month Master’s programme offered by MIP Politecnico di Milano, that seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today's important areas such as Digital Marketing, Big Data, Customer Experience. For most international specializing masters, MIP offers an intensive Italian language course during the first week of classes. Students have then the opportunity to attend a standard Italian language course (up to 40 hours) along the semester. Programme Structure The programme is divided into six major modules: Management Basics Marketing Management Advanced Marketing Experience Design & Marketing - the Italian Way Elective courses Soft skill courses Experience design & marketing: the Italian way This module of the program aims to analyze cases and strategies undertaken by paramount Italian brands in key sectors like food & wine, design furniture, fashion, sports, automotive and industrial goods. It presents the Italian way of experiential marketing and how does it compare with the benchmarks in the rest of the world. Admissions Ideal Candidates for the IM4 Programme The International Master in Multichannel Marketing Management is specifically designed for young graduated talents willing to face the challenges of marketing in the contemporary age. Applications for the September 2016 intake are now closed. Applications for the September 2017 intake will open in September 2017. Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Declaration of Value (DOV) procedure for Italy and establishment of the student visa. If you would like more information about the International Master in Multichannel and Marketing Management, please download our programme brochure by clicking the link, or write to infomasters@mip.polimi.it and we will respond to your requests in a timely fashion. Admission Requirements The minimum requirements for the IM4 programme are: Online application CV or resume in English Motivation letter in English Copies of University degrees and academic transcripts Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers Application fee of €100 Two reference letters (optional) Applicants will have to sit for a final motivational interview. International Students in Milan - Assistance Once you have been accepted to the International Master, you will be faced with a whole new "To Do" list. This will include visas, housing, insurance, setting yourself up in Milan and much more. Students will be put in touch with MIP's International Students Office which will be able to provide you with useful assistance and information in order to help your move to Italy go smoothly and your stay in Milan very comfortable. [-]

Master in International Marketing

Jönköping University
Campus Full time September 2017 Sweden Jönköping

Increase your understanding of the future marketing needs of global companies in an international setting. [+]

Top Masters Programs in Marketing in Sweden. Increase your understanding of the future marketing needs of global companies in an international setting. This is a programme that will help you understand and meet the challenges many companies face due to increasing globalization and a changing competitive climate. It will shed light on contemporary marketing issues and the nature of the global economy. Contemporary challenges in marketing are for example digitalization, globalization and a rapidly changing society. This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The programme emphasizes practice through course activities with corporate interac­tion combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will be engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed. Courses focus on consumer behavior, market research, marketing communica­tions, international marketing and export, and globalization of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now. All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class. After graduation The programme prepares you for an executive career in marketing taking on positions such as marketing manager, export manager/consultant, or international account manager. The programme also prepares students for doctoral research education. Courses NB Preliminary list of courses Year 1 Autumn Contemporary Issues in International Marketing 7.5 hp Consumer Behavior 7.5 hp Marketing Research 7.5 hp Market Communication in a Digital World 7.5 hp Year 1 Spring Advanced International Marketing, Trade, and Export Management 7.5 hp Master Thesis in Business Administration 15 hp Globalisation of Economic Activity 7.5 hp Facts Credits: 60,0 Level: Master's Rate of study: Full-time Place of study: Campus-based Language: English Start date: Autumn 2016 Requirements: The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 credits at an accredited university) with at least 90 credits in business administration, economics, industrial engineering and management, or equivalent. At least 60 credits must be in business administration. Proof of English proficiency is required. The number of places is limited. Selection is made based on: Academic results from bachelor level studies Letter of motivation GMAT (not required, but a good score may strengthen your application) [-]

Master in International Marketing

Mälardalen University
Campus Full time September 2017 Sweden Eskilstuna

The programme provides students with an understanding of management and strategy in international marketing, as well as different kinds of marketing. [+]

Master in International Marketing

In today’s globalised world we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets.

International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an under- standing of the surrounding organisation as well as what international marketing is, how it can be used, and how it impacts on society as a whole.

The Programme

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Master in Business Administration, Marketing and Management

Mid Sweden University
Campus Full time September 2017 Sweden Sundsvall

The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations. [+]

Top Masters Programs in Marketing in Sweden. The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations. The programme focuses on firms and other organisations and their relationships to customers and suppliers. Leadership, communication, consumer behaviour and marketing in networks are central themes during the first semester. The second semester begins with two courses on methodology. The programme ends with a written master thesis in the area of marketing and management. The programme is a one-year higher education course based on previous studies corresponding to a bachelor degree with specialization in marketing and management. Entry requirements Degree of Bachelor (at least 180 credits) with 90 Higher Education Credits in Business Administration or corresponding education. Proven language proficiency in English (English course B/English 6), for example shown from one of the following international English tests: - TOEFL with a minimum score of 575 on a paper based test and not below 4.5 on the TWE - TOEFL with a minimum score of 90 on internet based test and not below 20 on the TWE - IELTS Academic Training with a minimum overall score of 6.5 and a minimum score on the specific parts of at least 5.5. Title of qualification Degree of Master of Arts/Science (60 credits) Magisterexamen med huvudområdet företagsekonomi translated into Degree of Master of Science (60 credits) with a major in Business Administration [-]

Master in Marketing

Linnaeus University, School Of Business & Economics
Campus Full time 2 - 4  September 2017 Sweden Växjö

Shorter life cycles and smaller target groups make innovation and international marketing of new products and services dominant cost elements. [+]

The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. According to our assessment, there will be a large demand for this new type of qualified business graduate. Employability is likely to increase significantly for those with a Master’s degree.

 

 

Degree: Master of Science (One or two year) with specialization in Marketing or Master of Science (One or two year) in Business and Economics with specialization in Marketing

Fields of interest:

ECONOMICS/ADMINISTRATION, Management / Leadership, Marketing, Business Administration, Business and Economics... [-]