A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.
Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.
Sweden (Sverige) is the largest of the Nordic countries, with a population of about 9.5 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). Sweden has a strong tradition of being an open, yet discreet country.
Master in Marketing in Sweden
The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations. [+]
The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations.
The programme focuses on firms and other organisations and their relationships to customers and suppliers. Leadership, communication, consumer behaviour and marketing in networks are central themes during the first semester. The second semester begins with two courses on methodology. The programme ends with a written master thesis in the area of marketing and management.
The programme is a one-year higher education course based on previous studies corresponding to a bachelor degree with specialization in marketing and management.... [-]
The programme provides students with an understanding of management and strategy in international marketing, as well as different kinds of marketing. [+]
Master in International Marketing
In today’s globalised world we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets.
International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an under- standing of the surrounding organisation as well as what international marketing is, how it can be used, and how it impacts on society as a whole.
The International Marketing programme provides students not only with the theoretical knowledge of international marketing and business but also helps to develop the skills needed for successful collaboration within and between multinational groups.... [-]
This programme aims to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]
Master's Programme in Marketing, 120 ECTS
This programme is given by Umeå School of Business and Economics. The objective of this programme is to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management.
The programme emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience.... [-]
Increase your understanding of the future marketing needs of global companies in an international setting. [+]
International Marketing is a program that develops your ability to address contemporary marketing challenges. Issues such as digitalization, globalization and the rapid rate of change highlight the importance of an international setting and make renewal a central theme.
This program, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The program emphasizes practice through course activities with corporate interaction combined with theoretical depth.... [-]
Shorter life cycles and smaller target groups make innovation and international marketing of new products and services dominant cost elements. [+]
The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. According to our assessment, there will be a large demand for this new type of qualified business graduate. Employability is likely to increase significantly for those with a Master’s degree.
Degree: Master of Science (One or two year) with specialization in Marketing or Master of Science (One or two year) in Business and Economics with specialization in Marketing
Fields of interest:
ECONOMICS/ADMINISTRATION, Management / Leadership, Marketing, Business Administration, Business and Economics
Basic eligibility for second level studies and special eligibility:... [-]