The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.
Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.
Sweden (Sverige) is the largest of the Nordic countries, with a population of about 9.5 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). Sweden has a strong tradition of being an open, yet discreet country.
Masters Program in Marketing in Sweden
This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]
Master's Programme in Marketing, 120 ECTS
This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in todays competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]
The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]
Increase your understanding of the future marketing needs of global companies in an international setting. [+]
The programme provides students with an understanding of management and strategy in international marketing, as well as different kinds of marketing. [+]
Master in International Marketing
In today’s globalised world we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets.
International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an under- standing of the surrounding organisation as well as what international marketing is, how it can be used, and how it impacts on society as a whole.
The Programme... [-]
The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations. [+]
Shorter life cycles and smaller target groups make innovation and international marketing of new products and services dominant cost elements. [+]
The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. According to our assessment, there will be a large demand for this new type of qualified business graduate. Employability is likely to increase significantly for those with a Master’s degree.
Degree: Master of Science (One or two year) with specialization in Marketing or Master of Science (One or two year) in Business and Economics with specialization in Marketing
Fields of interest:
ECONOMICS/ADMINISTRATION, Management / Leadership, Marketing, Business Administration, Business and Economics... [-]