Master's Program in Marketing in Spain

Find Master's Degrees in Marketing in Spain

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Master's in Marketing in Spain

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Master in Marketing & Sales

EAE Business School International
Campus Full time April 2017 Spain Barcelona

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Top Masters in Marketing in Spain. Master in Marketing & Sales This programme will be conducted in English. With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the programme, the professionals are provided with the conditions to change. Participants in the programme will undergo an experience and process of change. Reasons to do EAE’s Master in Marketing & Sales in Spain: AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialisation programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialisation programs free of charge. The the ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher from the sector with support from real... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2017 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Top Masters in Marketing in Spain. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going... [-]

Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time April 2017 Spain Barcelona Madrid + 1 more

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


MA In Social Media & Seo And Sem

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 750  April 2017 Spain Madrid Barcelona Spain Online + 3 more

We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. [+]

Top Masters in Marketing in Spain. We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree from the University of Nebrija. Possibility of making the Graduate in person, online or blended learning. practice and teaching real business cases. personalized tutoring in the realization of Project End of Course. career guidance through an individualized "career plan". Development of a "Digital Communication Plan" and "SEO & SEM Audit". Program Module 1: Social Media Marketing- Plan Project Prom What is it and how to develop a Social Media Marketing Plan Responsibilities in Social Media How to submit a plan of Social Media Marketing Module 2: Social Networking Facebook Twitter LinkedIn Instagram and Pinterest Module 3: Professional management: actions, channels and tools 2.0 Tactical and operational in Social Media: daily management, dissemination 2.0, recruitment and engagement Inbound Marketing: attracting your target audience Measuring Social Media: KIP, reports and reporting Database management and newsletter Module 4: Content Management: creation, management and distribution of content Content... [-]

Master in Advanced Marketing (Spanish)

University of Deusto: Deusto Business School
Campus Full time 12  September 2017 Spain Bilbao

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]

Program Description This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies. The Master's Degree in Advanced Marketing is taught itinerant way between the campus of San Sebastian and Bilbao: Course next edition 2016/17: Campus Bilbao The program is aimed at Graduates in Business Administration (or equivalent) or other disciplines that have completed at least 12 ECTS in the area of ​​marketing such as advertising and public relations, Communications, Tourism, Journalism, Psychology ... Program A) Compulsory subjects: from September to January Strategic Marketing Area Area Strategic Brand Management Relationship Marketing Area B2B and Channel Management Area Area Integrated Communication Sustainability and Innovation Area Manager on a Networked World B) Optional subjects: February -September Optative subjects Business practice Master's Thesis Admission requirements Academic Requirements Official university degree (or equivalent). People who are in the final year of college may apply for admission, in which case the final admission is conditional upon completion of studies before the Masters. Have completed at least... [-]

Master in Marketing Management

INSA Business, Marketing & Communication School
Campus Full time February 2018 Spain Barcelona

To keep up with today’s fast changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment. Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies. [+]

Top Masters in Marketing in Spain. Presentation To keep up with today’s fast changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment. Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies. Objectives Provide the student the best tools, knowledge and abilities in order to succeed at an executive level in marketing management. Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management. Teach you the ethical principles required of an executive in this field. Target a) Graduates and professionals who wish to expand their employment horizons. b) Experienced professionals who want to take on new tasks and responsibilities. c) Companies seeking staff training. d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce. Professional opportunities Marketing Director Marketing Manager Strategic Director Department Head INSA offers the possibility to do an internship in companies during the course. Syllabus Module 1 - The Marketing Management in the company: organization. Module 2 - Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results. Module 3 - Products Strategy and Brand Positioning. Globalization and decision making. Competitive Analysis. Module 4 - Sales Forecasts. Forenet... [-]

Master in Business Studies - Design Management

United International Business Schools
Campus Full time Part time 1 - 2  September 2017 Spain Barcelona Madrid + 2 more

This Master in Business Studies - Specialization in Design Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final .... [+]

SPECIALIZATION COURSES IN DESIGN MANAGEMENT Level 500 GSCDM501 Fundamentals of Design Management (2) GSCDM502 Design, Marketing and Innovation (2) GSCDM503 Design, Strategy and Transformation (2) GSCDM504 Design Management in Practice (2) Comprehensive Cases in Design Management (2) Research Project in Design Management (2) Level 600 Thesis in Design Management (8) Capstone Project in Design Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who... [-]

Masters Degree In Digital Media And Social Marketing

Seeway - Barcelona
Campus Part time October 2017 Spain Barcelona

The Master in Digital Marketing and Social Media is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training. [+]

Top Masters in Marketing in Spain. The Master in Digital Marketing and Social Media It is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training. Throughout the Master you will learn both to implement different digital marketing strategies, how to apply different design techniques, positioning, evaluation, analysis, ... for greater network visibility, increased traffic volume and increase the degree of user loyalty. Located in the center of Barcelona, ​​Seeway is characterized as a pioneer training center classroom training in the area of ​​Digital Marketing and Social Media. All academic programs offered at the school have in common that the teaching staff is a specialist in their respective areas of expertise and currently serves as in important industry professional agencies or companies in Barcelona. Summary Qualification: Master Degree Credits: 40 ECTS Hours: Monday and Wednesday from 19 to 21: 30h Mode: Barcelona Language: Castilian Semester: October to June. observations: 100% practical guidance. Access to the job market. Small groups (12 students). Computer by student GOALS At the end of the program you will be able to design and implement an online marketing strategy that meets objectives and KPI's clearly defined and optimize available resources. Beyond technical skills you have inoculated seed constantly updated present in the soul of the marketer so in a flexible answer to changing trends, means or tools. You will become a trained to provide solutions that improve... [-]

Masters In Revenue Management, Marketing And Tourism Communication

CESAE Business & Tourism School
Online & Campus Combined Full time Part time 1500  March 2018 Spain Madrid + 1 more

The Master in Revenue Management, Marketing and Tourism Communication (MRCT) is an innovative training program with more than ten years of evolution and refinement very focused on practical perspective so that students master all areas a revenue manager must control to optimize management. [+]

Revenue Master in Management, Marketing and Tourism Communication The Revenue Master in Management, Marketing and Tourism Communication (MRCT) is an innovative training program with more than ten years of evolution and refinement very focused on student practical perspective to dominate all areas a revenue manager must control to optimize management. The experience of large revenue professionals complete our Master in Revenue Management MRCT design began after a thorough analysis of training programs in Revenue Management offered by some of the best international universities in tourism education. This is coupled with the extensive professional experience of our teachers and collaboration revenue managers of large national and international prestige. Meet our teachers and companies that collaborate with us. As a result, the program MRCT adapts to the needs and changing market demand within the responsibility of the Revenue Manager and the hotel industry. In the last decade have gone through CESAE Business & Tourism School more than 7,500 students. Revenue management studies in CESAE with the most innovative technological tools This program is aimed at students from a practical perspective, where you can use all the technological tools used in day to day, plus the collaboration of the leading suppliers in the sector activity Revenue Manager: Availpro, Bookassist, Ota Insight, STR Global, Ormos, BeonPrice, Rate Tiger and HostSTATS. And a set of techniques and essential strategies for hotel management. Hotel companies need revenue managers able to capitalize hotels. Become one of them The MRCT is the program that any student who wants... [-]

International Master in Marketing - Bilingual

EADA - Escuela de Alta Dirección y Administración
Campus Full time October 2017 Spain Barcelona

You will acquire a global vision of the company and its strategic position in the business environment through this program. [+]

Top Masters in Marketing in Spain.

What will I get out of this program?

The objective of the Masters at EADA is to give participants "professional competitive advantage" by focusing on three fundamental areas. Mastery of specific business tools and techniques.  Development of interpersonal competencies that are essential to international managers.  Acquiring a global vision of the company and its strategic position in the business environment.  Participants will learn to effectively apply the elements of this dynamic "mix of talent" as they develop their professional careers. 

Methodology

EADA has developed its own practical, active and participative approach with emphasis on "learning by doing".  The methodology reflects companies' demand for professionals with skills such as: the capacity to reflect, ability to act in the face of change, versatility to work in multifunctional teams and adaptability to the challenges of a global environment. ... [-]

Master's Degree In Marketing And Market Research

Jaume I University (Universitat Jaume I)
Campus Full time September 2017 Spain Castellón

This master's general objective is to get the students learn to perform their functions in specific companies -institutes market research marketing, communication agencies and marketing consultants or company- and also in the marketing departments of any public or private. [+]

This master's general objective is to get the students learn to perform their functions in specific companies -institutes market research marketing, communication agencies and marketing consultants or company- and also in the marketing departments of any public or private. Today, environments of organizations are not only global but also dynamic, turbulent and highly competitive. At the same time, the target audiences have become more knowledgeable and skilled groups and, therefore, more demanding in their demands. These new perspectives require organizations to act differently and prioritize the deep knowledge of these public and their demands in order to offer a complete, personalized and differentiated service. Coordination: Rosa Maria Rodriguez Artola. Department of Business Administration and Marketing. UJI. Coordinating university: U. of Valencia-Estudi General Interuniversity with: Universitat Jaume I Number of credits: 60 ECTS credits Duration: one academic year (October 2017 / October 2018) Mode: (October 2017 / April 2018) Language of teaching: Spanish Price: pending publication (2016: € 46.20 / credit) [-]

Master In Business Management And Marketing

ESEM
Campus Full time September 2017 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

Top Masters in Marketing in Spain. A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies. By our classrooms and programs it has been more than 20,000 students on five continents. Target Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management. With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager. The practical content of the program, new technologies, quality of teachers and the exchange of experiences of students, makes this program meets the goal of being High Business Quality. "The philosophy of this Post Grade is learning by doing" Programme structure The program takes place over one academic year and a total of six modules. After the titling it will be obtained Master in Business Management and Marketing. Evaluation Students should develop practical work on the topics covered in the modules, routing and structuring your thesis. The work will be developed within the school hours of each module and evaluated by teachers. If necessary they will receive tutoring to amend those aspects of the work presented that were not according to the requirements of ESEM... [-]

Master in Digital Marketing and E-Tourism

Euroaula Barcelona
Campus Part time October 2017 Spain Barcelona

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. [+]

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market. Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their proefssional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in Spanish) Introduction to Digital Marketing for the... [-]

Master In Organization Of Events (madrid)

ESODE Business School
Campus Full time Part time November 2017 Spain Madrid

Dominates all aspects of the comprehensive organization of an event: its conception, evaluation, strategy, implementation, production, execution, budget optimization, logistics, post-production and project closure. [+]

Top Masters in Marketing in Spain. guaranteed and paid internships This program trains students to master all aspects of the comprehensive organization of an event, from conception to evaluation, through the strategy, implementation, production, execution, budget, optimization, logistics , post-production and project closure. OBJECTIVES ANALYZE the strategic importance of live communication within organizations as a way of positioning and relationship with their audience. Provide expertise to manage an event, such as corporate image, media relations, advertising, online communication, PR, among others. To provide students with the tools needed to design a communication plan applied to the integral organization of an event skills. Develop new techniques and tools applied to the organization of events. ADDRESSED TO Students with a university degree or work experience who wish to complete their education and enhance their professional career. recent graduates, graduates and graduate students seeking a career specialization added. Professionals in the marketing, communication, advertising, PR and tourism sector that require specific date knowledge and training in organizing events. * When a degree is not required to certify they have three years of work experience. MODULES AGENDA 1. Events: types, structure, market 2. CSR - Corporate Social Responsibility 3. The business organization in April. Marketing events in May. 6 communication events. Personal skills 7. New technologies applied to the event in August. The event as an instrument of corporate image in September. Creativity in Events 10. 11 business and official protocol. Coaching in the organization, ethics and deontology. 12 Event Management Tools 13. Designing,... [-]