Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
South Africa, officially the Republic of South Africa, is a country located at the southern tip of Africa. It is divided into nine provinces. South Africa is not only a jumping off point, it is itself a fantastic destination rich in culture, fauna & flora and history.
Master's Degree in Marketing in South Africa
The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]
Clear, powerful and concise communication is vital in today's technology-driven world. As new avenues for communication emerge, it is paramount that practitioners thoroughly understand both quantitative and qualitative communication methodologies, as this will prepare them for success. [+]
Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]
MCom in Economics (Coursework) [+]
MCom in Business Management (Coursework) [+]
The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]