A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.
Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.
A country situated to the southern tip of Africa, South Africa, has a rich culture that you will never get enough of while touring or studying here. The languages here include Afrikaner and English as well as Dutch. The campus life of the vast South African University, University of Johannesburg or any other university will be mind blowing. You will love interacting with the Bantus here and the tropical climate of the region.
Master's Degree in Marketing in South Africa
The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]
Clear, powerful and concise communication is vital in today's technology-driven world. As new avenues for communication emerge, it is paramount that practitioners thoroughly understand both quantitative and qualitative communication methodologies, as this will prepare them for success. [+]
Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]
MCom in Economics (Coursework) [+]
MCom in Business Management (Coursework) [+]
The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]