A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
A country situated to the southern tip of Africa, South Africa, has a rich culture that you will never get enough of while touring or studying here. The languages here include Afrikaner and English as well as Dutch. The campus life of the vast South African University, University of Johannesburg or any other university will be mind blowing. You will love interacting with the Bantus here and the tropical climate of the region.
Master's Degree in Marketing in South Africa
The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]
Clear, powerful and concise communication is vital in today's technology-driven world. As new avenues for communication emerge, it is paramount that practitioners thoroughly understand both quantitative and qualitative communication methodologies, as this will prepare them for success. [+]
Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]
MCom in Economics (Coursework) [+]
MCom in Business Management (Coursework) [+]
The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]