Master in Marketing in South Africa

See Master Degrees in Marketing in South Africa

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

A country situated to the southern tip of Africa, South Africa, has a rich culture that you will never get enough of while touring or studying here. The languages here include Afrikaner and English as well as Dutch. The campus life of the vast South African University, University of Johannesburg or any other university will be mind blowing. You will love interacting with the Bantus here and the tropical climate of the region.

Master Program in Marketing in South Africa

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MCom in Marketing Management (RD)

University of Johannesburg
Campus Full time Part time 1 - 3  February 2017 South Africa Johannesburg + 1 more

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]

Top Master Degrees in Marketing in South Africa. The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications, and to assess the effect thereof in the holistic context of marketing management. Admission requirements A student who is in possession of a BCom Honours qualification in Marketing Management on NQF Level 7 or 8 may apply for admission to this qualification. The Dean of the Faculty of Management may refuse a student admission to the Master’s qualification if of the opinion that the student’s academic background is insufficient for the proposed studies. Duration of programme Full-time: 1 year minimum, 2 years maximum Part-time: 2 years minimum, 3 years maximum Contact details Name: Prof D Pooe / Tel: +27 (0)11 559 5057 / Email: dpooe@uj.ac.za [-]

Master in Marketing

East London University
Campus Full time February 2017 South Africa East London

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform pricing, packaging, and promotional strategies. And they do it all while building high- performing teams and keeping a clear line of sight on market share, volume, and ROI. ELU's Marketing Program teaches you how to navigate today's challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow's innovations. Our dual-disciplined master‘s degree is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production. At ELU, you'll be involved in hands-on assignments, including case studies where you'll recommend a comprehensive business and marketing strategy, complete with pricing, break-even, and profitability projections. And, to provide you with hands-on knowledge in developing communication materials, you'll learn industry standard design software. Our Master‘s degree program will expose you to the latest trends in key areas such as: leveraging web and social insights to optimize marketing activities; driving social marketing initiatives to activate user participation, engagement, and retention; and learning how people shop, socialize, and absorb information. Master the Complexities of Todays Marketplace: Consumer Behavior & Insights: Rooted in a deep understanding of the consumer, the curriculum emphasizes research-driven insights as the foundation of effective campaigns. Disciplines & Channels: Exposed to the full spectrum of communications disciplines, students are equipped to implement an effective mix of traditional and digital media channels. Strategy & Creativity: Students learn how to leverage both analytical thinking and creative skills to design an engaging brand experience. Applied Curriculum: Real-time client challenges and case studies provide students with valuable hands-on experience. The curriculum combines state-of—the-art classes in e-commerce, web design, and database analysis with a broad understanding of the advertising, marketing research, and promotional skills needed to excel in the international marketing field. The MS in Marketing program will help you develop critical skills in brand management, customer loyalty, audience engagement through diverse media and comprehensive marketing plans. You'll be prepared for professional careers as marketing analysts, brand directors or related marketing positions in public, private or government sectors. In the master's in marketing program, you'll learn how to: Analyze and interpret qualitative and quantitative data to align marketing plans to an organization's strategic goals Create integrated strategies for maximizing opportunities through the use of marketing theory and practices Distill information through diverse media to inform, negotiate and persuade stakeholders Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy Certify marketing practices comply with legal environments, regulatory standards and ethical practices Manage a brand in crossfunctional environments to ensure the creation, capture and delivery of value [-]

Masters of Philosophy (Mphil) in Marketing

IMM Graduate School of Marketing
Campus Full time February 2017 South Africa Johannesburg

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]

Top Master Degrees in Marketing in South Africa. The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years. Admission criteria A student who is in possession of the following may apply for admission: BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned) Any other equivalent qualifications An overall average of 60% must have been achieved on the NQF level 8 qualification A CV and motivational letter are required Applicants are required to complete the Postgraduate Application for Admission form for the MPhil in Marketing, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: The Registrations Officer IMM GSM P O Box 91820 Auckland Park 2006 In addition, students may be required to submit a provisional research proposal to the IMM GSM Research Committee. A non-refundable deposit must accompany the Postgraduate Application for Admission form. The Dean may refuse a student admission to the Masters qualification, if he/she is of the opinion that the student’s academic background does not meet the required academic standards for the proposed studies. The Dean also has the right to prescribe any additional modules on honours level to ensure that the candidate complies with all requirements. [-]