A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.
Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.
Russia or, also officially known as the Russian Federation, is a country in northern Eurasia. Education in Russia is provided predominantly by the state and is regulated by the Ministry of Education and Science. In Russia, it takes about 70 % of training time for the contact lessons with a teacher, the rest 30 % of the workload are devoted to the independent study of the material.
Masters Program in Marketing in Russia
The international degree program is implemented by the Institute of Industrial Economics and Management of SPbPU in cooperation with ESB Business School, Reutlingen (Germany). [+]
The international degree program is implemented by the Institute of Industrial Economics and Management of SPbPU in cooperation with ESB Business School, Reutlingen (Germany). Training methods: lectures and seminars, interactive presentations, case studies, computer business simulation game, research project.Courses in SPbPU Business English language International business law/Business ethics Managerial economics Organization theory Entrepreneurship Intercultural management/International human resource management Research methods in management International trade International market research (in foreign language) International marketing management International controlling Organizational and managerial practice Modern strategic analysis Corporate finance Industrial marketing International standards of production management / International purchasing and supply chain management International logistics/Sales management Research work Key Points the course is entirely delivered in English; opportunity to participate in Double Degree Programs with top-ranked European Business Schools; contemporary teaching techniques, case studies, and workshops; the program is carried out in partnership with leading Business Schools; regular participation in seminars, conferences, and forums; international contacts for a future career at top positions; analytic, creative and systematic thinking skills development; cross-cultural studies and other extracurricular activities at the University; scholarships to study abroad in English in one of the European partner universities (a semester or a summer school). [-]
Master in Marketing postgraduate program focuses on analytical and research training through advanced studying of research issues in various marketing spheres. [+]
Master in Marketing postgraduate program focuses on analytical and research training through advanced studying of research issues in various marketing spheres. The course offers the exploration of contemporary reality of marketing management and its best practice. Educational activities such as master classes with leading experts, case studies, using real companies marketing experience in research papers are widely applied.
A successful Master in Marketing program graduate is an up-to-date specialist in management of enterprise marketing activity, capable of building product and price strategy and tactics in the industrial and consumer sectors. The graduate is to be familiar with using the methods of collecting market information, quantitative and qualitative research, marketing analysis of consumer behavior and building an effective brand strategy, management of marketing communications, with the aim of positioning the company for various market segments, sectors and industries.... [-]
The Master’s program "International Marketing" was introduced at the Economic Faculty in 2008. After establishing the Chair of Marketing in 2009 the Program was significantly refined and updated: its practical value was increased, the possibility of international education in the partner universities was added. [+]
Master in Management in International MarketingPeriod of studies: 2 years ECTS credits: 120 Language: English
The Master’s program "International Marketing" was introduced at the Economic Faculty in 2008. After establishing the Chair of Marketing in 2009 the Program was significantly refined and updated: its practical value was increased, the possibility of international education in the partner universities was added. Successful graduation leads to a state diploma awarding master's degree.
The main purpose of the master's program is to train highly skilled, senior staff of companies in the field of marketing and staff.
Within the program students will study under the supervision in accordance with their individual educational plan and will get knowledge of actual topics in the international marketing. They will explore the main causes of the most pressing problems, will acquire quantitative analytical techniques, methods of strategic market and investment planning, as well as will learn international legal, social and other issues, arising in the process of economic management.... [-]
The need for marketing dictated by the market: modern and actively developing markets characterized by a sharp intensification of competition. In acute struggle for any client [+]
Graduate Marketing technologies of modern business
Language: Russian The need for marketing dictated by the market: modern and actively developing markets characterized by a sharp intensification of competition. In acute struggle for the client of any company requires professionals in the field of marketing and marketing management. The need for marketers with a master's degree is growing in all sectors. "In the foreign, international and Russian companies, most Western-style multi-function demand marketers, who can take responsibility for the company's positioning in the market, using all possible marketing and advertising tools, depending on the budget or lack thereof." The program meets the requirements of companies to professional competence marketing manager in today's job market, and offers a range of knowledge in the field:... [-]
The objective of the master's degree program «Marketing» is a training of specialists who are able to carry out independent analytical and educational research [+]
The objective of the master's degree program «Marketing» is a training of specialists who are able to carry out independent analytical and educational research and institutional and management activities in solving conventional marketing problems.
The learning allows students to acquire expertise in conducting marketing research within wide range of directions, conducting marketing analysis of a market state and developing company's marketing strategy.
Students who have successfully accomplished the master's program are able to occupy position of a marketing manager, marketing department head, marketing director in various business fields. Continuation of scientific work in postgraduate study is possible.... [-]
State University of Management,Master Program in Marketing, in Moscow, Russia.The Master Program in Marketing providing preparation to highly skilled managers in the field of marketing for experts with higher education. [+]
Master Program in Marketing provides with a Preparation of highly skilled managers in the field of marketing for experts with higher education.
Scientific basis for business and management
•Legal basis for management activity•International business•Economic aspects of management activity•Research methods in management•Finances and accounting for managers•Organizational behavior•Logistics
•General management•Strategic management•Operational management•Marketing•Change and project management;•Human resources management;•Information resources and business communication
Special and specialized disciplines... [-]