Masters Degree in Marketing in Portugal

See Master's Programs in Marketing in Portugal

Marketing

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.

Master Program in Marketing in Portugal

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Master's Degree In Management

Universidade de Évora
Campus Full time October 2017 Portugal Évora

This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; develop reasoning ability. [+]

Top Master Degrees in Marketing in Portugal. PRESENTATION This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; developing the argument capacity; Foster the creation of self-employment; stimulate interdisciplinary thinking; develop scientific research capacity; develop the capacity to implement and use of ICT management support; develop skills in self-directed or autonomous mode learning. Diponíveisl has the following areas of specialization (every year are indicated ones work): Finance, Marketing, Accounting, Organization and Information Systems, Entrepreneurship and Innovation, General Government, Human Resources. Careers Direction Mid positions, management functions, Entrepreneurs, Specialized Technical Advisory Functions, Public Management functions, obtaining ECTS to access OTOC. [-]

Master's Degree In Multimedia Education And Communication (e-learning)

Instituto Politécnico de Santarém
Campus Full time Part time October 2017 Portugal Santarem + 1 more

Objectives: To develop competencies, skills and research methods; develop interdisciplinary knowledge appropriate to the analysis and intervention in training situations where multimedia resources are likely to be enhanced; etc. [+]

Master of Education and Communication Multimedia (E-Learning) Goals Develop skills, aptitudes and research methods; Develop interdisciplinary knowledge appropriate to the analysis and intervention in training situations where multimedia resources are likely to be enhanced; Promote and encourage the exercise of Pm, basing it on standards of academic excellence and innovation for their design, management and processing of data; Enhance continuous systematization and the production of knowledge, seeking their disclosure in scientific and academic communities - to promote contact and collaboration with producers and researchers with recognized competence in the Curricular Units in progress; It encourages the development of skills, a learning approach throughout life; Enact relevant content in different contexts of the communication process, in conjunction with different cross-curricular units; Stimulate the analysis and development of processes and transfer to the organizations best practices and international standards. Duration: 2 years Education provided in Portuguese / English * Application (€ 35) Annual (2500 €) Use (35 €) * The following values ​​will be timely subject to confirmation [-]

Master in Marketing

ISG Business & Economics School
Campus Full time October 2017 Portugal Lisbon

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... [+]

Top Master Degrees in Marketing in Portugal. The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research. The Master's in Marketing will teach and train students to put to use the specific knowledge of the discipline, utilising concepts, models and traditional theories of marketing. In addition, it will create awareness of new developments in areas specific to the relationships of companies with their clients and the public and encourage the application of new Technologies of Information and Communication to contribute towards enhanced company performance, in an international context, through an integrative role in different areas of management. Objectives The Master's, thus, ensures orientation and integration of theory and practice to: Encourage all those who work and operate in this field to perpetually actualise through an attitude of enquiry and experimentation; to develop the capacity to take the initiative but also be a team player. The course hones competencies and prepares students in specific areas of marketing to enable them to carry out their professional activities successfully and also encourages students to pursue their academic journey through to the 3rd cycle. Access Graduate degree holders, in Management, Marketing, Advertising & Public Relations and other areas who would like to obtain skills in marketing. Experienced professionals who want to improve their knowledge in Marketing of Services, Industrial Marketing, International Marketing and... [-]

Master in Marketing and Strategy

University of Minho - School of Economics and Management
Campus Full time October 2017 Portugal Braga

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. [+]

Justification and Purpose The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. This is the right path for organisations to tackle new challenges effectively and improve their performance and competitiveness. This process of change will not be successful, unless organisations adopt an open and flexible management model. Otherwise, organisations will not be able positively respond to complex organisational changes. In this sense, the Master Programme in Marketing and Strategy aims at achieving the following objectives: Provide managers and researchers with advanced training/education in the field of Marketing and Strategy. Develop skills to assess and critically apply advanced concepts in the field of Marketing and Strategy within different organisational contexts. Update and deepen strategic and operational skills in the Marketing and Strategy domain. Embody theoretical and practical knowledge and skills. Endow professionals with increased skills in Marketing and Strategy and thus boost the Portuguese organisations' performance and competitiveness. In addition, it is a three-semester-long programme which totals 100 ECTS. The two first semesters are dedicated to coursework, whereas in the third semester the student has to prepare a dissertation for the completion of the Master Degree Programme in Marketing and Strategy. Would you like to consolidate your current training and... [-]

MA In Marketing

ISEG - Lisbon School of Economics & Management
Campus Full time September 2017 Portugal Lisbon

It gives you the critical knowledge to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the basics of marketing with the latest developments in its theory and practice. [+]

OBJECTIVES

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas of specialization; provide a first approach to scientific research in marketing.

RECIPIENTS

The Master is intended primarily to complete the formation of the first cycle provided by a degree in management, finance, economics, engineering, communication and other related fields. It is a master's professional nature, in order to ensure that students who complete this course enhancing its prospects of employability and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA

Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. Are also evaluated other candidates deemed suitable by the scientific and pedagogical commission. Candidates are assessed based on the final rating of the 1st cycle, curriculum analysis and a possible interview.... [-]


Business Information

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2017 Portugal Porto

The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of information managers in a business context. In the current context, the MIE responds to the challenge of promoting entrepreneurship and innovation capacities, forming graduates with a syncretic profile of various disciplines, able to recognize the information as an essential strategic value to the management of business organizations. These graduates will be able to promote the optimization of processes associated with the creation and use of information, supporting the company's performance. The course continues the Graduate Diploma in Business Information (PGIE) which ran in 2010-2011 and in 2011-2012. [+]

Goals The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of information managers in a business context. In the current context, the MIE responds to the challenge of promoting entrepreneurship and innovation capacities, forming graduates with a syncretic profile of various disciplines, able to recognize the information as an essential strategic value to the management of business organizations. These graduates will be able to promote the optimization of processes associated with the creation and use of information, supporting the company's performance. The course continues the Graduate Diploma in Business Information (PGIE) which ran in 2010-2011 and in 2011-2012. recipients Considering the information as a transversal element in any organization, the Master of Business Information is of interest to students and diverse fields of professionals. Thus, it intended to current or future professionals in the fields of Information Science, Organizational Communication, Management, Management Information, Marketing and Human Resources, among others. Applicants are admitted carriers licensed degree or bachelor's any scientific area. They are also encouraged to apply for the interested non degree holders but having relevant curriculum and / or professional experience in the field of business information. Internal initiatives The MIE organizes regularly seminars with national and international guests and contacts with professionals. The MIE, through its coordination, has been associated with the organization of workshops Graduate Diploma in Information Science, streamlined within the Working Group on Information Science, the SOPCOM. Career Prospects The MIE of... [-]

Digital Marketing

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2017 Portugal Porto

With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. [+]

Top Master Degrees in Marketing in Portugal. Goals With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. Career Prospects Consultancy in e-marketing, e-business and e-commerce; Planning, management and mediation results of Digital Marketing actions; Implementation of e-commerce systems; communication pieces creation for printing on paper and for publication on the Internet; Development of Interactive Contents for CD-ROM / DVD and mobile communication equipment; Capture and editing digital audio and video; Implementation and... [-]

Master’s degree in Translation and Multicultural Communication

University of Minho - Institute of Arts and Human Sciences
Campus Full time October 2017 Portugal Braga

The Master’s degree in Translation and Multicultural Communication prepares its students for the language professions. Advanced training in translation technologies, translation practice, audiovisual translation, localization, and several options which allow the student to create an individual autonomous professional project, or to develop research projects in the areas of translation, corpora linguistics or terminology. [+]

The Master’s degree in Translation and Multicultural Communication prepares its students for the language professions. Advanced training in translation technologies, translation practice, audiovisual translation, localization, and several options which allow the student to create an individual autonomous professional project, or to develop research projects in the areas of translation, corpora linguistics or terminology. The staff is an experienced, dedicated and qualified group, supportive and stimulating their students to achieve their full potential. During the two years students will be able to meet qualified professionals who are invited to give workshops, talks and specific extra-curricular training. The internships are supervised by university staff and will take place in reference companies, both in the region, and abroad. Candidates should hold a good first degree and prove competence in two foreign languages ( English, French, German, Italian, Spanish or Russian) and foreign students need to have sound knowledge of Portuguese. Students may be asked to confirm their linguistic proficiency before being offered a place. The course has 35 places. [-]

Master Degree in Communication Sciences

University of Minho - Institute of Social Sciences
Campus Full time October 2017 Portugal Braga

This program intends to continue the training received in Communication Sciences graduation and, at the same time, to deepen and promote new knowledge and skills in the most significant areas of Communication Sciences. [+]

Top Master Degrees in Marketing in Portugal. Academic degree: Master ECTS: 120 Duration: 4 curricular semesters Regime: After Working Hours Place: Gualtar Campus, Braga Main Scientific area: Communication Sciences This program intends to continue the training received in Communication Sciences graduation and, at the same time, to deepen and promote new knowledge and skills in the most significant areas of Communication Sciences. Teaching and learning are structured to encourage a progressive empowerment of students, creating conditions for closer contact with the professional contexts. It also seeks to develop the theoretical and methodological framework suitable to the development of research activities on the field. Special attention is given to the ethical dimensions of communication, which should characterize not only the content but also the work processes, becoming the main culture in the relationship between all the actors. The course is organized in three areas of specialization: Audiovisual and Multimedia; Information and Journalism; Advertising and Public Relations. The program’s 2nd year consists of a single curricular unit corresponding to Internship and Final Report. Students can choose to do the internship and report on a company from the business area of the respective specialization or an internship and Report on a research project, by choosing one of the research projects which integrate the Professors of the Communication and Society Research Centre. [-]

Master Degree in Communication, Arts and Culture

University of Minho - Institute of Social Sciences
Campus Part time October 2017 Portugal Braga

The Master's degree in Communication, Arts and Culture offers a multidisciplinary training that integrates and merges the theoretical and methodological approaches of arts, communication and culture. [+]

Academic degree: Master ECTS: 120 Duration: 4 curricular semesters Regime: After Working Hours Place: Gualtar Campus, Braga Main Scientific area: Communication Sciences & Sociology The Master's degree in Communication, Arts and Culture offers a multidisciplinary training that integrates and merges the theoretical and methodological approaches of arts, communication and culture. These areas, closely linked, not only summon consolidated technical and scientific specialties, but also involve economic and social activities booming. The degree presents a consistent program in the fields of culture, media and society, emphasizing the relationship between the media, politics and society, the uses and the economic potential, imagery and artistic production, the conceptualization of digital art, the relationship between the internet, art and culture, the formation of individual and social identities and intercultural relations. [-]

Master's Degree In Education And Multimedia

Instituto Politécnico de Viseu – Escola Superior de Educação (ESEV)
Campus Full time October 2017 Portugal Viseu

The course of study leading to the degree of Master of Education and Multimedia aims to train specialists in the area of ​​Information and Communication Technologies and multimedia applied to Education and Training. [+]

Top Master Degrees in Marketing in Portugal. Presentation The course of study leading to the degree of Master of Education and Multimedia aims to train specialists in the area of ​​Information and Communication Technologies and multimedia applied to Education and Training. Deepen a theoretical framework and skills on the problems and challenges of integrating ICT in Educational Design; Develop knowledge and skills to design, implement and evaluate learning environments with ICT in curricular context; Acquire design skills and implementation of mediated educational resources; Develop promotion of ICT skills and project management School context; Promote learning skills throughout life and research in the field of Educational Technology. The cycle of master studies in Education and Multimedia will allow master students develop the following skills: Manage and streamline ICT projects, resource centers and educational projects of the schools; Streamline training in ICT in education; Integrate educational resources in the teaching / learning; Develop mediated projects in schools; Assess training needs and interests of teachers and students; Assist students and teachers in the effective use of a variety of educational resources, both material and equipment; Critically evaluate the practice of teaching / learning towards a continuous search for improvement; Produce multimedia resources; Use of advanced means of communication for the promotion of learning communities. Careers The master's degree in Education and Multimedia aims to qualify the professionals of education (pre-school to secondary education) in the field of Educational Sciences / Educational Technology - educational communication and use of teaching resources in the teaching... [-]

Master in Branding and Fashion Design

Institute of Art, Design and Enterprise - University
Campus Full time October 2017 Portugal Lisbon

Currently it is not enough to master the information, the most important is to know where to find it, how to treat it and how to distribute it consistently and within the most contemporary trends. Market trends are closely linked with fashion. Not only in terms of fashion wear, but fashion as human behavior. The "tribe" you belong to, the car you have, the food you eat, the brands you admire and... [+]

Master in Branding and Fashion Design Currently it is not enough to master the information, the most important is to know where to find it, how to treat it and how to distribute it consistently and within the most contemporary trends. Market trends are closely linked with fashion. Not only in terms of fashion wear, but fashion as human behavior. The "tribe" you belong to, the car you have, the food you eat, the brands you admire and everything around you in your daily life. This view links the contemporary concepts of design, marketing, advertising, image and fashion in search of a most creative, innovative and within market expectations professional. Objectives The Master Course in Branding and Fashion Design aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and the development of creativity and innovation, always building or interpreting market trends. Targets The recipients are all those who are interested in the world of fashion, as well as business executives, consultants and teachers who wish to update and deepen their knowledge: Bullets, from its creation to its management in the contemporary fashion market; creation in Fashion Design with a focus on market with implementation of the concepts of Marketing, Design and Communication in the context of fashion; practices of creativity and technological innovation in Branding and Fashion... [-]

Master in Design and Advertising

Institute of Art, Design and Enterprise - University
Campus Full time October 2017 Portugal Lisbon

The Master in Design & Advertising provides a training offer whose concept is based on the convergence of knowledge from the fields of design and advertising, bringing together in one course programme the two main areas of training in which IADE-U most has excelled. Integrating creativity and innovation in design, together with new strategic approaches in advertising communication, this course of 2nd cycle... [+]

Top Master Degrees in Marketing in Portugal. Master in Design and Advertising The Master in Design & Advertising provides a training offer whose concept is based on the convergence of knowledge from the fields of design and advertising, bringing together in one course programme the two main areas of training in which IADE-U most has excelled. Integrating creativity and innovation in design, together with new strategic approaches in advertising communication, this course of 2nd cycle clearly stands out from other training offers at university level. Objectives Intends to train professionals able to develop strategic, creative and projectual aspects, with necessary skills to successfully enter into the labor market in the areas of advertising communication, creativity, strategic planning, new media, digital platforms, etc., integrating multidisciplinary teams. Targets 1st cycle students who wish to specialize in the current creation advertising techniques, or professionals who wish to acquire new functional skills from activities related to Design and Communication, Product Management, Market Research, Communication, Advertising, Public Relations, Events Management. Areas of Expertise Design and Advertising [-]

Digital Strategic Communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Full time Part time 12 - 30  October 2017 Portugal Lisbon + 1 more

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

RECIPIENTS Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general. OBJECTIVES The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. Specifically, the objectives include: THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability. CONDITIONS Minimum qualifications Graduation Other possible scenarios to evaluate the regulation of the course. Number of seats Minimum 12, maximum 30 students Credits 60 ECTS Course structured to crediting the Master's courses QUALIFICATIONS Other situations (see regulation of the course). INVESTMENT Application fee: € 100.00 overall Fee: € 2,000.00 [-]

Master in Marketing

Institute of Art, Design and Enterprise - University
Campus Part time October 2017 Portugal Lisbon

Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based... [+]

Top Master Degrees in Marketing in Portugal. Master in Marketing Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based predominantly on experience or intuition. Instead, best practices and business decisions must be increasingly grounded in the field of information, concepts, and techniques, as a necessary condition for an effective relationship with the markets. Objectives In concrete terms, this Master's degree in Marketing aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and development of creativity Targets The recipients are graduates of the course, as well as business executives, consultants and teachers who wish to update and deepen their knowledge in marketing Areas of Expertise Marketing [-]