A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.
Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.
Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.
Master Program in Marketing in Portugal
This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; develop reasoning ability. [+]
Objectives: To develop competencies, skills and research methods; develop interdisciplinary knowledge appropriate to the analysis and intervention in training situations where multimedia resources are likely to be enhanced; etc. [+]
The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... [+]
The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. [+]
It gives you the critical knowledge to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the basics of marketing with the latest developments in its theory and practice. [+]
The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas of specialization; provide a first approach to scientific research in marketing.
The Master is intended primarily to complete the formation of the first cycle provided by a degree in management, finance, economics, engineering, communication and other related fields. It is a master's professional nature, in order to ensure that students who complete this course enhancing its prospects of employability and future career.
ACCESS QUALIFICATIONS AND SELECTION CRITERIA
Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. Are also evaluated other candidates deemed suitable by the scientific and pedagogical commission. Candidates are assessed based on the final rating of the 1st cycle, curriculum analysis and a possible interview.... [-]
The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of information managers in a business context. In the current context, the MIE responds to the challenge of promoting entrepreneurship and innovation capacities, forming graduates with a syncretic profile of various disciplines, able to recognize the information as an essential strategic value to the management of business organizations. These graduates will be able to promote the optimization of processes associated with the creation and use of information, supporting the company's performance. The course continues the Graduate Diploma in Business Information (PGIE) which ran in 2010-2011 and in 2011-2012. [+]
With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. [+]
The Master’s degree in Translation and Multicultural Communication prepares its students for the language professions. Advanced training in translation technologies, translation practice, audiovisual translation, localization, and several options which allow the student to create an individual autonomous professional project, or to develop research projects in the areas of translation, corpora linguistics or terminology. [+]
This program intends to continue the training received in Communication Sciences graduation and, at the same time, to deepen and promote new knowledge and skills in the most significant areas of Communication Sciences. [+]
The Master's degree in Communication, Arts and Culture offers a multidisciplinary training that integrates and merges the theoretical and methodological approaches of arts, communication and culture. [+]
The course of study leading to the degree of Master of Education and Multimedia aims to train specialists in the area of Information and Communication Technologies and multimedia applied to Education and Training. [+]
Currently it is not enough to master the information, the most important is to know where to find it, how to treat it and how to distribute it consistently and within the most contemporary trends. Market trends are closely linked with fashion. Not only in terms of fashion wear, but fashion as human behavior. The "tribe" you belong to, the car you have, the food you eat, the brands you admire and... [+]
The Master in Design & Advertising provides a training offer whose concept is based on the convergence of knowledge from the fields of design and advertising, bringing together in one course programme the two main areas of training in which IADE-U most has excelled. Integrating creativity and innovation in design, together with new strategic approaches in advertising communication, this course of 2nd cycle... [+]
The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]
Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based... [+]