Masters in Marketing in Portugal

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Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.

Masters in Marketing in Portugal

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Master in Marketing

ISG Business & Economics School
Campus Full time October 2017 Portugal Lisbon

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... [+]

Best Master's Programs in Marketing in Portugal. The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research. The Master's in Marketing will teach and train students to put to use the specific knowledge of the discipline, utilising concepts, models and traditional theories of marketing. In addition, it will create awareness of new developments in areas specific to the relationships of companies with their clients and the public and encourage the application of new Technologies of Information and Communication to contribute towards enhanced company performance, in an international context, through an integrative role in different areas of management. Objectives The Master's, thus, ensures orientation and integration of theory and practice to: Encourage all those who work and operate in this field to perpetually actualise through an attitude of enquiry and experimentation; to develop the capacity to take the initiative but also be a team player. The course hones competencies and prepares students in specific areas of marketing to enable them to carry out their professional activities successfully and also encourages students to pursue their academic journey through to the 3rd cycle. Access Graduate degree holders, in Management, Marketing, Advertising & Public Relations and other areas who would like to obtain skills in marketing. Experienced professionals who want to improve their knowledge in Marketing of Services, Industrial Marketing, International Marketing and Consumer Goods Marketing. Recognition & Restructured Curriculum The Curricular structure and Plan of Studies (Syllabus) of the Master Degree in Marketing was recognised under notification No. 11040/2011, published in the Diário da República, the official gazette, 2nd Series, No. 96, dated 18 May 2011. [-]

Master in Marketing and Strategy

University of Minho - School of Economics and Management
Campus Full time October 2017 Portugal Braga

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. [+]

Justification and Purpose The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. This is the right path for organisations to tackle new challenges effectively and improve their performance and competitiveness. This process of change will not be successful, unless organisations adopt an open and flexible management model. Otherwise, organisations will not be able positively respond to complex organisational changes. In this sense, the Master Programme in Marketing and Strategy aims at achieving the following objectives: Provide managers and researchers with advanced training/education in the field of Marketing and Strategy. Develop skills to assess and critically apply advanced concepts in the field of Marketing and Strategy within different organisational contexts. Update and deepen strategic and operational skills in the Marketing and Strategy domain. Embody theoretical and practical knowledge and skills. Endow professionals with increased skills in Marketing and Strategy and thus boost the Portuguese organisations' performance and competitiveness. In addition, it is a three-semester-long programme which totals 100 ECTS. The two first semesters are dedicated to coursework, whereas in the third semester the student has to prepare a dissertation for the completion of the Master Degree Programme in Marketing and Strategy. Would you like to consolidate your current training and get familiar with more advanced practices in the domain of Marketing and Strategy and boost the prospects of your future career? The Master Programme in Marketing and Strategy as offered at the EEG/UM is an excellent answer to your expectations! [-]

MA In Marketing

ISEG - Lisbon School of Economics & Management
Campus Full time September 2017 Portugal Lisbon

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas .... [+]

OBJECTIVES

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in several areas of espe¬cia¬li¬zação; provide a first approach to scientific research in marketing.

RECIPIENTS

The MA is mainly intended to complete the formation of the first cycle propor¬cio¬nada for a degree in management, finance, economics, engineering, communication and ou¬tras related fields. This is a master of professional nature in order to ensure that students who complete this course enhancing its prospects em¬pregabilidade and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA

Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. According to paragraph d) of article 17 of Decree-Law 74/2006 of 24 March, as amended by Decree-Law No. 107/2008 of 25 June, are also evaluated other applications con¬si¬de¬ra¬ appropriate for the scientific and peda¬gó¬gi¬ca commission. Candidates are assessed based on the final rating of the 1st cycle in cur¬ri¬cular analysis and a possible interview.... [-]


Marketing Digital

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2017 Portugal Porto

Com o Mestrado em Marketing Digital pretende-se introduzir um elemento de inovação nas pequenas empresas, onde as atividades relacionadas com o marketing estão usualmente num único departamento e o seu responsável dirige todas as atividades da função comercial. Nas grandes empresas, pelo contrario, é normal haver mais do que um departamento, existindo técnicos e chefias intermédias para cada um dos segmentos de produto e/ou serviços ou, ainda, para cada uma das áreas de atuação do marketing. O gestor de produto e/ou marca são exemplos desse tipo de profissionais e resultam da especialização do marketing. Estes profissionais devem ser pessoas com fortes capacidades de análise, organização e liderança, devendo ser capazes de elaborar e executar estratégias globais de marketing, a nível digital. São pessoas que têm que contactar com um variado número de pessoas (internas e externas à empresa), saber trabalhar em equipa, possuírem excelentes capacidades de comunicação (oral e escrita). Alem disso, as suas funções exigem que sejam pessoas conhecedoras do ambiente que as rodeia (economia, concorrência, hábitos de consumo, tendências, inovações tecnológicas, etc) e criativas, de modo a que possam conceber estratégias adequadas, inovadoras e capazes de aumentar as vendas das empresas. [+]

Objetivos Com o Mestrado em Marketing Digital pretende-se introduzir um elemento de inovação nas pequenas empresas, onde as atividades relacionadas com o marketing estão usualmente num único departamento e o seu responsável dirige todas as atividades da função comercial. Nas grandes empresas, pelo contrario, é normal haver mais do que um departamento, existindo técnicos e chefias intermédias para cada um dos segmentos de produto e/ou serviços ou, ainda, para cada uma das áreas de atuação do marketing. O gestor de produto e/ou marca são exemplos desse tipo de profissionais e resultam da especialização do marketing. Estes profissionais devem ser pessoas com fortes capacidades de análise, organização e liderança, devendo ser capazes de elaborar e executar estratégias globais de marketing, a nível digital. São pessoas que têm que contactar com um variado número de pessoas (internas e externas à empresa), saber trabalhar em equipa, possuírem excelentes capacidades de comunicação (oral e escrita). Alem disso, as suas funções exigem que sejam pessoas conhecedoras do ambiente que as rodeia (economia, concorrência, hábitos de consumo, tendências, inovações tecnológicas, etc) e criativas, de modo a que possam conceber estratégias adequadas, inovadoras e capazes de aumentar as vendas das empresas. Saídas Profissionais Consultadoria em e-marketing, e-business e e-commerce; Planeamento, gestão e mediação de resultados de ações de Marketing Digital; Implementação de sistemas de comércio eletrónico; Criação de peças de comunicação para a impressão em papel e para publicação na Internet; Desenvolvimento de Conteúdos Interativos para CD-ROM / DVDs e para equipamentos de comunicação móvel; Captação e edição de áudio e vídeo digital; Implementação e gestão de sistemas CRM. [-]

Master in Branding and Fashion Design

Institute of Art, Design and Enterprise - University
Campus Full time October 2017 Portugal Lisbon

Currently it is not enough to master the information, the most important is to know where to find it, how to treat it and how to distribute it consistently and within the most contemporary trends. Market trends are closely linked with fashion. Not only in terms of fashion wear, but fashion as human behavior. The "tribe" you belong to, the car you have, the food you eat, the brands you admire and... [+]

Best Master's Programs in Marketing in Portugal. Master in Branding and Fashion Design Currently it is not enough to master the information, the most important is to know where to find it, how to treat it and how to distribute it consistently and within the most contemporary trends. Market trends are closely linked with fashion. Not only in terms of fashion wear, but fashion as human behavior. The "tribe" you belong to, the car you have, the food you eat, the brands you admire and everything around you in your daily life. This view links the contemporary concepts of design, marketing, advertising, image and fashion in search of a most creative, innovative and within market expectations professional. Objectives The Master Course in Branding and Fashion Design aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and the development of creativity and innovation, always building or interpreting market trends. Targets The recipients are all those who are interested in the world of fashion, as well as business executives, consultants and teachers who wish to update and deepen their knowledge: Bullets, from its creation to its management in the contemporary fashion market; creation in Fashion Design with a focus on market with implementation of the concepts of Marketing, Design and Communication in the context of fashion; practices of creativity and technological innovation in Branding and Fashion Design Areas of Expertise Branding and Fashion Design [-]

Digital Strategic Communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Full time Part time 12 - 30  October 2017 Portugal Lisbon + 1 more

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

RECIPIENTS Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general. OBJECTIVES The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. Specifically, the objectives include: THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability. CONDITIONS Minimum qualifications Graduation Other possible scenarios to evaluate the regulation of the course. Number of seats Minimum 12, maximum 30 students Credits 60 ECTS Course structured to crediting the Master's courses QUALIFICATIONS Other situations (see regulation of the course). INVESTMENT Application fee: € 100.00 overall Fee: € 2,000.00 [-]

Master in Marketing

Institute of Art, Design and Enterprise - University
Campus Part time October 2017 Portugal Lisbon

Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based... [+]

Best Master's Programs in Marketing in Portugal. Master in Marketing Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based predominantly on experience or intuition. Instead, best practices and business decisions must be increasingly grounded in the field of information, concepts, and techniques, as a necessary condition for an effective relationship with the markets. Objectives In concrete terms, this Master's degree in Marketing aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and development of creativity Targets The recipients are graduates of the course, as well as business executives, consultants and teachers who wish to update and deepen their knowledge in marketing Areas of Expertise Marketing [-]