Masters Degree in Marketing in Portugal

Find Masters in Marketing in Portugal

Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.

Master in Marketing in Portugal

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Mestrado em Gestao

Universidade de Évora
Campus Full time October 2017 Portugal Évora

Este curso assume como principais objetivos, dotar os alunos de adequada e sólida formação científica; potenciar a capacidade de resolução de problemas; desenvolver a capacidade de argumentação. [+]

Best Master Programs in Marketing in Portugal. APRESENTAÇÃO Este curso assume como principais objetivos, dotar os alunos de adequada e sólida formação científica; potenciar a capacidade de resolução de problemas; desenvolver a capacidade de argumentação; Fomentar a criação do próprio emprego; estimular o raciocínio transdisciplinar; desenvolver a capacidade de investigação científica; desenvolver a capacidade de implementação e utilização das TIC de suporte à gestão; desenvolver competências no domínio da aprendizagem de modo auto-orientado ou autónomo. Tem diponíveisl as seguintes áreas de especialização (todos os anos são indicadas as que funcionam): Finanças, Marketing, Contabilidade, Organização e Sistemas de Informação, Empreendedorismo e Inovação, Sector Público Administrativo, Recursos Humanos. SAÍDAS PROFISSIONAIS Cargos de Direção Intermédia, Funções de Administração, Empreendedores, Funções de Assessoria Técnica Especializada, Funções de Gestão Pública, obtenção de ECTS para aceder aos OTOC. [-]

Master in Marketing

ISG Business & Economics School
Campus Full time October 2017 Portugal Lisbon

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... [+]

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research. The Master's in Marketing will teach and train students to put to use the specific knowledge of the discipline, utilising concepts, models and traditional theories of marketing. In addition, it will create awareness of new developments in areas specific to the relationships of companies with their clients and the public and encourage the application of new Technologies of Information and Communication to contribute towards enhanced company performance, in an international context, through an integrative role in different areas of management. Objectives The Master's, thus, ensures orientation and integration of theory and practice to: Encourage all those who work and operate in this field to perpetually actualise through an attitude of enquiry and experimentation; to develop the capacity to take the initiative but also be a team player. The course hones competencies and prepares students in specific areas of marketing to enable them to carry out their professional activities successfully and also encourages students to pursue their academic journey through to the 3rd cycle. Access Graduate degree holders, in Management, Marketing, Advertising & Public Relations and other areas who would like to obtain skills in marketing. Experienced professionals who want to improve their knowledge in Marketing of Services, Industrial Marketing, International Marketing and Consumer Goods Marketing. Recognition & Restructured Curriculum... [-]

Master in Marketing and Strategy

University of Minho - School of Economics and Management
Campus Full time October 2017 Portugal Braga

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. [+]

Best Master Programs in Marketing in Portugal. Justification and Purpose The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. This is the right path for organisations to tackle new challenges effectively and improve their performance and competitiveness. This process of change will not be successful, unless organisations adopt an open and flexible management model. Otherwise, organisations will not be able positively respond to complex organisational changes. In this sense, the Master Programme in Marketing and Strategy aims at achieving the following objectives: Provide managers and researchers with advanced training/education in the field of Marketing and Strategy. Develop skills to assess and critically apply advanced concepts in the field of Marketing and Strategy within different organisational contexts. Update and deepen strategic and operational skills in the Marketing and Strategy domain. Embody theoretical and practical knowledge and skills. Endow professionals with increased skills in Marketing and Strategy and thus boost the Portuguese organisations' performance and competitiveness. In addition, it is a three-semester-long programme which totals 100 ECTS. The two first semesters are dedicated to coursework, whereas in the third semester the student has to prepare a dissertation for the completion of the Master Degree Programme in Marketing and Strategy. Would you... [-]

MA In Marketing

ISEG - Lisbon School of Economics & Management
Campus Full time September 2017 Portugal Lisbon

It gives you the critical knowledge to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the basics of marketing with the latest developments in its theory and practice. [+]

OBJECTIVES

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas of specialization; provide a first approach to scientific research in marketing.

RECIPIENTS

The Master is intended primarily to complete the formation of the first cycle provided by a degree in management, finance, economics, engineering, communication and other related fields. It is a master's professional nature, in order to ensure that students who complete this course enhancing its prospects of employability and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA

Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. Are also evaluated other candidates deemed suitable by the scientific and pedagogical commission. Candidates are assessed based on the final rating of the 1st cycle, curriculum analysis and a possible interview.... [-]


Digital Marketing

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2017 Portugal Porto

With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. [+]

Best Master Programs in Marketing in Portugal. Goals With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. Career Prospects Consultancy in e-marketing, e-business and e-commerce; Planning, management and mediation results of Digital Marketing actions; Implementation of e-commerce systems; communication pieces creation for printing on paper and for publication on the Internet; Development of Interactive Contents for CD-ROM / DVD and mobile communication equipment; Capture and editing digital audio and video; Implementation and... [-]

Master in Branding and Fashion Design

Institute of Art, Design and Enterprise - University
Campus Full time October 2017 Portugal Lisbon

Currently it is not enough to master the information, the most important is to know where to find it, how to treat it and how to distribute it consistently and within the most contemporary trends. Market trends are closely linked with fashion. Not only in terms of fashion wear, but fashion as human behavior. The "tribe" you belong to, the car you have, the food you eat, the brands you admire and... [+]

Master in Branding and Fashion Design Currently it is not enough to master the information, the most important is to know where to find it, how to treat it and how to distribute it consistently and within the most contemporary trends. Market trends are closely linked with fashion. Not only in terms of fashion wear, but fashion as human behavior. The "tribe" you belong to, the car you have, the food you eat, the brands you admire and everything around you in your daily life. This view links the contemporary concepts of design, marketing, advertising, image and fashion in search of a most creative, innovative and within market expectations professional. Objectives The Master Course in Branding and Fashion Design aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and the development of creativity and innovation, always building or interpreting market trends. Targets The recipients are all those who are interested in the world of fashion, as well as business executives, consultants and teachers who wish to update and deepen their knowledge: Bullets, from its creation to its management in the contemporary fashion market; creation in Fashion Design with a focus on market with implementation of the concepts of Marketing, Design and Communication in the context of fashion; practices of creativity and technological innovation in Branding and Fashion... [-]

Digital Strategic Communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Full time Part time 12 - 30  October 2017 Portugal Lisbon + 1 more

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

Best Master Programs in Marketing in Portugal. RECIPIENTS Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general. OBJECTIVES The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. Specifically, the objectives include: THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability. CONDITIONS Minimum qualifications Graduation Other possible scenarios to evaluate the regulation of the course. Number of seats Minimum 12, maximum 30 students Credits 60 ECTS Course structured to crediting the Master's courses QUALIFICATIONS Other situations (see regulation of the course). INVESTMENT Application fee: € 100.00 overall Fee: € 2,000.00 [-]

Master in Marketing

Institute of Art, Design and Enterprise - University
Campus Part time October 2017 Portugal Lisbon

Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based... [+]

Master in Marketing Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based predominantly on experience or intuition. Instead, best practices and business decisions must be increasingly grounded in the field of information, concepts, and techniques, as a necessary condition for an effective relationship with the markets. Objectives In concrete terms, this Master's degree in Marketing aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and development of creativity Targets The recipients are graduates of the course, as well as business executives, consultants and teachers who wish to update and deepen their knowledge in marketing Areas of Expertise Marketing [-]