Master's Program in Marketing in Poland

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Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Like many other EU countries, Poland offers inexpensive or even free tuition to EU students. Prospective students should apply directly to their chosen Polish institution. The University of Warsaw, for example, charges between £1,300 and £2,500 per year for its English language courses.

Masters Program in Marketing in Poland

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Master in Communication Management - Image Communication (advertising, public relations, branding)

University of Wroclaw
Campus Full time October 2017 Poland Wrocław

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public... [+]

Best Masters Programs in Marketing in Poland. Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphic), perceived as an important element of organizational and brand image. The core characteristic of Communication Management studies is the focus on building a wide range of competences in the area of communication, economy, marketing and market processes, as well as knowledge about the media in the graduates. In the near future the highly changeable market and media environment will result in a strong need to be oriented on innovativeness and creativity of communication, as well as goal based management. Therefore, these competences will allow the graduates to build a strong position in the labor market and constantly adapt to its needs. The educational goal of the Communication Management studies is to teach the students techniques and methods of appropriate, effective and efficient communication and managing companies, organizations and institutions. The graduates will also have acquired the skill of diagnosing disturbances in communication, as well as anticipating crises and managing them. Communication Management graduates can work in the following professional areas: Cooperation with external customers: counseling, communication management, training (freelancer), opening their own business (advertising, public relations and/or branding agency). Working in a marketing, PR or communication management department in a company or institution Working in enterprises, companies or organizations, managing the customer relations process. Managing communication in a multicultural organization. Designing internal and external communication; designing and implementing visual communication systems. Branding and brand management. Creative industries in a broad sense (advertising and interactive agencies, social media, PR agencies, media houses, production studios, etc.) The graduate will be prepared to hold the following functions: Communication advisor for enterprises and commercial organizations; Image building advisor for public people (politicians, show-business people); Image building advisor for organizations and institutions; Public Relations or image building department employee in various organizations; Image building and efficient communication coach; Designer; Employee in a film or advertising producing group; Interactive agency employee; Developer in a company dealing with computer games and/or software; Self-presentation and negotiations advisor; The graduate of this specialization will also be prepared to start their own company in industries like public relations, advertising, branding, media relations and image building. The graduates of this program will have an extensive knowledge on social communication, fundamentals of economy and consumer behaviors, as well as vast project competences comprising the general area of image building and management in reference groups. There will be a special emphasis on building communication competences, teamwork and negotiating skills, as well as techniques of effective and efficient communication. Practical skills connected with graphic designing in traditional and new media will also be a very important element of the teaching program. Criteria for Graduation with a Master Degree of a given Program / Major Positive assessment of the master exam and defense of a project appropriate to the core content of studies and completed beforehand Other Requirements Examination in a foreign language, level B2+ of the Common European Framework of Reference for Languages. [-]

MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. The programme begins every January, with the next intake joining us in January 2017. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them. The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty. By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available. Please note, the MSc in Marketing and Creativity programme is taught entirely in English and has only one intake per year (January). The application process for the January 2017 intake of the MMK is now open. Is our MSc in Marketing and Creativity right for you? Yes, if you are a looking for: an accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice a ground-breaking programme that brings together creative minds to teach a fresh approach to marketing a practical programme in which you launch your future career with support from a network of creative professionals an insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty an innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field an international programme that brings together perspectives and experiences from across Europe a value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career There are many Masters in Marketing out there, but there are none quite as innovative as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application! Key features With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features: An eight-month taught course (January to October) with a practical approach to marketing and creativity. (Please note that including internship and thesis portions, the programme's length is 18 months in total.) Seminars offered in conjunction with our partners in leading creative fields Opportunities to attend seminars on one or more of the other ESCP Europe campuses A supervised team-based marketing consultancy project The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni A (minimum) 16-week individual internship A professional research thesis A unique approach to education that we like to call 'Not By The Book'. Core Themes Successful marketing managers bring together a good measure of creativity, marketing skills and management know-how. It is for this reason that we have organised this programme around four core themes - Creativity, Marketing, Management and Analytics. Creativity A definite focus on creativity and its value is what makes this programme stand out from the perspective of both students and employers upon graduation; creativity runs as a theme throughout all modules. Our unique Creativity Workshops help you develop and enhance your own creativity skills, while our Creative Industries Seminars and case studies bring you face-to-face with best practice across a number of industries. Marketing The Marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B. Throughout the marketing modules, we adopt the perspective that value creation begins with, and is driven by, customer experience and benefits. Management Leveraging the full benefit of creative thinking in the practice of marketing requires a perceptive understanding of what makes creativity and creative thinkers different. The management modules offered will help you to develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation. Analytics As the role of analytics in Marketing increases and the availability of rich "Big Data" continues to explode, we see Analytics as an important pillar of the MSc in Marketing & Creativity. Innovative modules integrating state-of-the-art thinking for a creative approach to marketing analytics have recently been developed for the course. Albert Einstein famously said, "Not everything that can be counted counts, and not everything that counts can be counted." You will learn not just how to count, but what to count and how to gain advantage from what you count. What You Study The MSc in Marketing and Creativity programme is comprised of 483 hours of lectures plus seminars, delivering 90 ECTS credits. The MSc degree is awarded by ESCP Europe, the oldest business school in the world (est. 1819) with triple accreditation from AACSB, Equis and AMBA. The programme is accredited as an MSc by the French Conférence des Grandes Ecoles. ESCP Europe is consistently ranked among the very top European business schools. Other European and international organisations seeking to evaluate or grant credit for the programme are encouraged to contact the Programme Director for further details. Core Modules Term 1: January – March 2017 London Introduction to Creativity Marketing The Art and Science of Creativity Understanding the Marketplace Branding and the Creation of Value Managing for Social Impact (all terms) Term 2: March – May 2017 London Consumers and Consumer Value Value Creation Through Product & Sales Management Creativity in Managing Business Relationships Financial Skills for Marketers Term 3: May – July 2017 London Integrated Marketing Communications Digital marketing and Social Media Breakthrough Strategies, Business Analysis & Planning Global Issues in Marketing Managing Trends and Talents Creative Analytics Term 4: September – October 2017 Paris Marketing of Innovations New Trends in Retailing Creative Brand Analysis Marketing in the Fashion Industry Additional Modules* Company Consultancy Project (Term 4) Creativity Industries Seminars Creativity Workshop Guest Speakers from Industries Careers Advice & Workshops Presentation Skills Training Alumni Network Introduction French language lessons (optional) *Additional modules are provided throughout the taught portion of the MMK. All additional modules are compulsory, with the exception of the French language lessons. Creative Industries Seminars A unique and popular feature of the MSc in Marketing & Creativity is the series of Creative Industries Seminars held with leading London- and Paris-based creative organisations in fields such as music, fashion, design, film, architecture and advertising. Guided by expert speakers and company visits, students explore the application of creativity and innovation in each category, and how they are integrated with the business aspects. In follow-up sessions, students get the chance to discuss the learning from their immersive experience and analyse the ways in which it can be applied more generally to marketing management. The Seminars and Workshops for any given year may vary, but the list below indicates the range and type of sessions offered. Companies who have taken part include: Alan Baxter Associates (Design & Engineering) Brilliant Films (Film Production Company) English Touring Opera (Performing Arts) Golden Goose (Product Licensing) Good Pilot (Art Marketing) Hearst Digital (Publishing) Institut Français de la Mode (Fashion) Jones Knowles Ritchie (Brand & Packaging Design) LEGO (Consumer Communities) The Tate Gallery (Museums & Galleries) Uber.com (Transportation App) and as individuals: Edward Smith (Music Management) Dr Geoffrey Tyack (Architecture) Andrew Boddington/Alice D. Cooper (Customer Relationship Marketing) Simon Ferniot (Entrepreneurship) Workshops: Creative London Presentation Skills Creativity as Craft Storytelling Skills Mirror Briefing Big Data Consultancy Project The Company Consultancy Project (CCP) is a key and integrated element of the MMK programme, designed to provide students with a collaborative learning experience and demonstrate in a real-world application the concepts and tools studied during the programme. Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met. The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury. Professional Thesis The Professional Thesis is a further opportunity for MSc in Marketing and Creativity students to enhance the learning and skills gained from the MMK programme and deepen both knowledge and understanding of their chosen field of marketing or business. As part of the individual Company Internship, each student selects a research topic of particular interest for analysis. Recommendations are prepared using clear, logical argumentation and drawing upon original desk research, interviews or a case study carried out during their assignment. Each thesis project is supervised and guided by a member of Faculty or expert in the relevant field. Students are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work they are performing in their internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies. At the end of the programme, a written thesis is submitted and a viva voce oral examination held at which the research is presented to and assessed by an academic jury. The Professional Thesis is a major part of the MMK syllabus and accounts for 30 of the programme's 90 ECTS credits. The research report produced is designed to act as a potential springboard for future career opportunities. Admission Requirements The programme is aimed at postgraduates holding a Bachelor degree from any discipline.* The application process for the January 2017 intake of the MMK is now open. A minimum of 18 months of relevant working experience is also required in customer-related activities such as marketing, sales, retail services or in the creative industries. This can include a combination of permanent positions, internships, voluntary work and part-time jobs, which will be considered cumulatively towards the working experience requirement, as long as they are relevant to the programme. Admitted candidates usually have a collective work experience ranging from 18 months to five years. When selecting our students, our juries focus particularly on applicants who exhibit a strong motivation not only for marketing, but for the particular approach and content of the MSc in Marketing & Creativity programme. Participants on the programme are generally aged between 22 and 29. When completing your application, it is important to highlight all of your positions, including any internships, and clearly indicate the following: Start and end dates Part-time or full-time positions Type of organisation (e.g. professional industry/voluntary sector/university society) Use this section of your application form to describe your working experience in detail, outlining your main tasks and responsibilities, achievements, the problems you faced, etc. This part of the application is an opportunity for you to show your suitability to join the programme and is likely to form the basis of the questions you will face in the final interview stage if you are selected. *A Master 1 is required for French students. Visa Requirements As with all ESCP Europe's programmes, multi-campus study is an important and compulsory part of completing the MSc in Marketing & Creativity. It is vital all students have the relevant visas. ESCP Europe takes no responsibility for any student's failure to obtain these documents. [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Best Masters Programs in Marketing in Poland. Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 19% Luxury: 19% Chemical/Pharmaceutical Industry: 13% Commerce/Retail: 9% Communication/Advertising: 9% Other: 31% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]