Part time Master Degree in Marketing

Best Part time Master Programs in Marketing 2017

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Part time Master's Program in Marketing

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Master of International Marketing (MIM)

Hult International Business School
Campus August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York + 7 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Top Part time Masters in Marketing. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals. Curriculum Core courses form the backbone of your Master of International Marketing curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to teach the fundamentals of business strategy, along with specialized knowledge in advertising, consumer behaviour, new product development, marketing analytics, and digital marketing. Immersion Your Master degree program begins with a three-week Immersion. Immersion is the first course in all our Master degree programs and lays the foundations for a successful year. It is a combination of learning academic fundamentals, teamwork, and forging a sense of community among classmates.You will also have the opportunity to orientate yourself to life at Hult and your new home city. The Immersion course prepares you to develop into well-rounded business professionals over the duration of your program and provides the knowledge and skills required to apply a competency-based approach to leadership development. You'll end the course with a capstone simulation which introduces you to complex, integrated high-level business problems in a true-to-life team format. You'll develop and execute a corporate growth strategy, managing all functional areas of a business. Core courses For your first three modules, your core courses will focus on the fundamentals of marketing and business theory—taught from a global perspective. You will then tailor your final two modules to your individual interests and career goals with electives that you can choose to take at any of our six global campuses. Understanding the Customer Products & Innovation Strategic Brand Management Marketing Analytics & Big Data Digital Marketing Integrated Marketing Communication Business Development & Channels Global Marketing Strategy Electives As part of your Master of International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs. Practical application: Simulations & The Hult Business Challenge Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects. Career development Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy. Career Fast Track The earlier you start your job search, the greater your chance of success. Our Career Fast Track program enables you to have everything in place so you can start applying for jobs as soon as you arrive on campus. Before you start your program at Hult, you'll have access to software that gives you a line-by-line resume review, webinars on resume writing, global market employment trends, and creating a targeted job-search strategy. So when you arrive on campus you can concentrate on your studies, networking opportunities, and begin your job search straight away. Line-by-line resume reviews Webinars on global employment trends, personalizing your job search, and how to get your resume to a globally competitive standard Interactive sessions with expert Careers Advisors Personalized support We work one-on-one with you to craft a tailored career strategy and give you the tools to execute it. Coaching Throughout your program, you'll attend workshops and coaching sessions to equip you with essential knowledge and skills in areas like LinkedIn optimisation, personal branding, negotiations, interview preparation, and job search strategy. Advice You'll be assigned a personal Careers Advisor who will work with you one-on-one to help you position yourself to enter your target location and industry. They can advise you on everything from visas to job applications and long-term career paths. You also have the opportunity to have an alumni mentor. Events There is a packed schedule of career events that bring companies to campus to present, network, and recruit, as well as alumni mixers, expert guest speakers, and career open house events. Post-graduation Your career development doesn't stop when you graduate and neither does Hult's support. Constantly stay connected Your alumni network is one of your biggest assets. Hult Connect is an online portal that allows you to link with the 16,000 Hult alumni working in every major industry in every corner of the world. You'll also have access to our global job board so you can continue to take advantage of our relationship with the world's top employers seeking talent. Hult's Alumni Mentorship Program provides you with an opportunity to be a part of coaching the next generation of leaders coming out of Hult. Hult Connect, the online portal for our 16,000+ alumni network Alumni Mentorship Program Global job board and networking events Lifelong education Change never stops, so your business learning shouldn’t either. We empower you to stay up-to-date with emerging trends by taking a complimentary elective each year for the rest of your life. One elective a year, on us. Most careers span decades and critical skills can change as you progress in seniority. The rapid pace of change also means future critical business knowledge might have simply been impossible to learn during your program. Before 2004 there was no Facebook or YouTube; neither the iPhone nor Airbnb existed prior to 2007; and yet understanding the impact of these innovations is critical for business success today. At Hult, you can refresh a skillset or get up to speed in a new business trend by enrolling in one elective a year at any of our global campuses. There’s a small registration fee, but the course is otherwise free of charge. Executive education options for life. Instead of studying an elective, every year Hult alumni can enroll in a range of leadership Summer Executive Education Programs at our historic Ashridge Estate campus in Berkhamsted, U.K. Courses feature a range of leadership and development programs, and are taught by experts with practical, theoretical, and commercial experience. There’s a small registration fee, but courses otherwise cost over $10,000 so the savings over time for Hult alumni are significant. Admissions & fees Hult takes a holistic approach to reviewing your application. In addition to academic achievement, we look for cultural awareness, leadership potential, and a drive to succeed. [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher from the sector with support from real cases. Lots of seminars and presentations of work tools from leading companies. Coaching cycle: The Masters students can participate in Cycle Ostelea coaching, combining group sessions in various fields, such as emotional coaching or family coaching. Presentations, networking and visits to companies with executives of hotels, catering companies and international tourism consultants. GOALS PERSONAL DEVELOPMENT SKILLS AND DIRECTIVES They are necessary to advance the different job levels. Management skills enable students to face decisive moments in his career. In management positions you need to know to manage: people, equipment, emotions, conflicts, negotiations. From the point of view the student must learn to create their own personal brand, manage their own network, to write a good resume and respond appropriately job interviews among others. KNOWLEDGE AND OFFLINE ONLINE MARKETING You need to know both online marketing and offline marketing. Thus they are explained in detail all the casuistry, analytical tools and online marketing for hotels. As content managers, SEO, SEM, email marketing, analytics, online reputation, social networks or blogs, among others. offline marketing public relations also works as it is essential to know to make a marketing plan, customer segmentation, competitive analysis, using a CRM and work with press offices or advertising agencies and COMMERCIALIZATION In hotel marketing subjects are divided into 3 areas. focus on sales strategy, campaign planning and sales team management is provided. In the course of hotel marketing working with different types of intermediaries, contracting, attending trade fairs, creation of tourist packages. Finally, hotel finance are studied from a practical side and must allow the student to understand an income statement, to make the budget of his department as well as a reading of the balance sheet, costs for sales or deviations of results. E-COMMERCE AND REVENUE MANAGEMENT Ecommerce is the major axis of hotel marketing, therefore working closely in all its aspects. Planning, tools, technologies for direct sales, distribution technologies, databases, billing systems, mobile devices, metrics and web analytics. The second subject is the revenue management where pricing works, the forecasting, customer segmentation and pricing tactics, overbookin, upselling among others. Curriculum The Master in Marketing, Revenue Management Marketing and Tourism of Ostelea is classified into 6 modules: Market Structure, Hospitality Marketing International and Strategic Management Hotel Sector Finance, Marketing and Business Finance Tourism Marketing, Offline and Online Skills and Personal Skills Ecommerce and Online Distribution. Revenue and Pricing Hotelero manament Master Thesis work Professional careers Professions Career Services is a support area for students and alumni Our goal is to guide and accompany the student to reach new professional goals and achieve a better match between your expectations and professional interests with the labor market. Career Services Careers Executive Partner Employment Program Online job forum Talent Development Webinars Professional outings commercial director of hotel and tourism companies Marketing executive tourism companies and hotel Head of reservations Revenue manager Responsible tourism e-commerce and hotel Business Intelligence reservation centers, hotel chains or restaurant chains Consulting tourism companies trade policies Entrepreneurship in the tourism sector Admissions and Qualifications ADMISSIONS The admission process guarantee the suitability of the candidates, so all participants can make the most of this learning experience. To start the admission process is necessary to fill the request for information. From that moment Ostelea will contact the candidate to close an interview which must provide the following documentation: The Curriculum Vitae Motivation letter Two letters of recommendation demonstrable work experience at least 3 years After completing the interview, the Admissions Committee will examine case by case and communicate the resolution to the candidate to report the status of their admission. QUALIFICATIONS The participant who successfully completes the program will take: Master in Marketing, Revenue Management Marketing and Tourism, University of Lleida. Master in Marketing, Tourism Marketing and Revenue Management, for Ostelea. Master in Marketing, Tourism Marketing and Revenue Management by EAE Business School. In order to obtain the degree from the University EAE and is necessary to satisfy the requirements applying these institutions [-]

Masters In Marketing Research

OBS Business School
Campus Part time 12  May 2017 Spain Barcelona

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Top Part time Masters in Marketing. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of marketing research to define the opportunities and problems in marketing products and services; help solve management problems and thus provide support in making marketing decisions. Learn to plan and design marketing research projects. Develop the capacity to implement and manage marketing research projects. Know and understand the applications of marketing research specialties and different analytical techniques. Apply knowledge to write and prepare reports of well-organized and convincing research. Develop the skills to communicate research proposals, results, conclusions and recommendations clearly and effectively. Get a second accredited by the most reputable business school in Spain, EAE Business School, as ranked Merco (2014) and guaranteed qualification for a major public universities in Spain, the University of Barcelona (UB), with more than 560 year history. Curriculum Master Marketing Research and Customer Analysis The program lasts 12 months and can be started in May or November of each year month. It comprises a total of 10 modules and a final research project that develops markets throughout the Masters. Also, online meetings take place with industry experts and webinars with tool vendors market research, among other activities. Requirements Masters in Market Research and Customer Analysis The fundamental goal of our admissions process is to ensure the suitability of candidates. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni. These are the stages of the admission process: 1. Prerequisites for admission in February. Admission 3. Personal Interview 4. Cover letter in May. 6 Assessment Admissions Committee. Matriculation Master Degree in Market Research and Customer Analysis People who pass the evaluation of the program and meet the academic requirements established by the UB, will be awarded the UB (University of Barcelona). In addition, all persons who pass the assessment will receive the degree of EAE Business School. To obtain the degree of UB is necessary to have University Degree (Engineering Degree or Diploma). Failure to have a University Degree, once passed the different assessments, a diploma of university extension of UB is obtained. Financial Aid Master in Market Research and Customer Analysis OBS offers candidates the scholarship program to promote continuing education for professionals, entrepreneurs and managers. To apply for one of these grants, which fund part of the program, candidates must be admitted to the program and meet the specified requirements. The Admissions and Scholarship Committee will assess the adequacy of the profile and the career of the candidates, the reasons given in the letter of scholarship application and the candidate's professional and academic recommendations. [-]

Master's Degree In Marketing Management And Business Management

EAE Business School
Campus April 2017 Spain Barcelona Madrid

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Master (MA) Communication Design

Ravensbourne
Campus Part time 1 - 2  August 2017 United Kingdom London

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

... [-]

Master In Business Management And Marketing

ESEM
Campus September 2017 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies. By our classrooms and programs it has been more than 20,000 students on five continents. Target Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management. With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager. The practical content of the program, new technologies, quality of teachers and the exchange of experiences of students, makes this program meets the goal of being High Business Quality. "The philosophy of this Post Grade is learning by doing" Programme structure The program takes place over one academic year and a total of six modules. After the titling it will be obtained Master in Business Management and Marketing. Evaluation Students should develop practical work on the topics covered in the modules, routing and structuring your thesis. The work will be developed within the school hours of each module and evaluated by teachers. If necessary they will receive tutoring to amend those aspects of the work presented that were not according to the requirements of ESEM in each area. The purpose of the program is to ensure that students understand and master the concepts taught. The philosophy of the program is learning by doing. Attendance: 100% for all classes End of Studies Thesis: At the end of each program, as a synthesis of lessons learned and the work done, teams develop a marketing plan with projection to two years Marketing Plan constitute the doctoral thesis and will be directed and evaluated by tutors designated for this purpose. General Services ESEM On-site ESEM, the student apart from the close relationship with faculty and ESEM equipment, available free from: Job Practices in companies Computer room Study Rooms Special Services non-EU students In addition to general services, non-EU students have in ESEM of: Guidance and information for enrollment in the program. necessary documentation requested by the Spanish consulates for processing and obtaining the Visa Studies. Practices in Spanish companies. Incorporation from the sixth month of the start of classes. TIE processing in Madrid. Insurance recruitment in Madrid MAPFRE SEGUROS repatriation and comprehensive health care, by the student for a year. Addressed to University graduates with professional experience. university graduates with professional experience. Commercial department Marketing department managers Thematic content Marketing: Fundamentals of Marketing Market Analysis and Consumer Product & Pricing CRM: Customer Loyalty Social Networks: Application Comunity Manager: Roles and Responsibilities Communication: Advertising Communication plan sales: Commercial negotiation Sales Team Management Sales Forecast Distribution and Sales Management: merchandising Distribution logistics Marketing planning: Marketing Audit Marketing plan Marketing budgets Marketing Plan Development Qualification: Master in Business Management and Marketing [-]

Master in Marketing

Erasmus School of Economics - Erasmus University Rotterdam
Campus September 2017 Netherlands Rotterdam

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. [+]

Top Part time Masters in Marketing. Master Marketing A top-notch distinctive programme to prepare you for future marketing challenges Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. In several courses and electives you will address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career. Be at the forefront of a marketing revolution The marketing department of the Erasmus School of Economics is arguably the top marketing science group in Europe (by all measures). The department has trained more current and former top executives than any other marketing group in the Netherlands, because of the intellectual rigor and the practical experience you gain during the programme. This is where you start. Careers Our Marketing group has trained many top executives worldwide. Their programme offers you great career opportunities, too. For example: product/brand manager in a variety of industries. Examples: Philips, Unilever, Nestlé, Pfizer, IBM, Microsoft marketing analytics expert or market researcher in consulting firms (e.g., McKinsey, BCG, VODW), and in multinationals (e.g., Google, KPN) sales & account manager in companies such as P&G, Unilever, ABN-Amro Testimonials Marketing Yoana Petrova eCommerce Manager - Staples Graduated in 2013 ‘The master programme provided me with a competitive advantage in today’s labour market: I was able to choose among various leading companies instead of having to be chosen by them’ Paul Standaart National Account Manager Beiersdorf Graduated in: 2010 ’This study gave me the best possible preparation for working in the marketing field’ Lidia Lüttin Chief Marketing Officer (CMO) - Bynder Graduated in 2012 ‘This master enabled me to think practically and see which issues real marketers face.’ Hubert de Nie Senior Business & Technology consultant - Accenture Graduated: 2012 ‘This programme teaches you both quantitative and qualitative marketing skills’ Mei Haighton Marketing assistant Knorr & Unox Soup - Unilever Graduated in 2013 ‘This master taught me quick decision making based on facts’ Paul Schuilwerve Managing Director & Head Corporate Banking International - ABN AMRO Bank N.V 'This master provided a solid footing from which I have benefitted during my career' [-]

Master of Marketing (Online)


RMIT University: Online
Online Part time October 2017 Australia Melbourne

RMIT’s online Master of Marketing is designed for current and aspiring managers looking to increase their knowledge across an all-of-business approach to marketing. It’s also the perfect tool for entrepreneurs who need to be across every aspect of business marketing to start up a new venture. [+]

RMIT’s online Master of Marketing is designed for current and aspiring managers looking to increase their knowledge across an all-of-business approach to marketing. It’s also the perfect tool for entrepreneurs who need to be across every aspect of business marketing to start up a new venture. You will learn how to: perfect your expertise in planning, directing, implementing and monitoring develop core skills to deliver effective strategy improve your personal management skills better understand the relationship between marketing and other areas of management Engage with industry-renown experts who will help you see the role of marketing in new and unimagined ways. Our online course allows you to develop a breadth of knowledge, focusing on practical, real world tools and strategies which also apply to your personal career aspirations, so you can keep moving ahead. What you will study: Marketing Management Consumer Behaviour Marketing Research Marketing Communication Strategy Product Innovation Interactive Marketing Business and Network Marketing Services Marketing Social Marketing Brand Strategy Strategic Marketing Business Research Design 
 The benefits of studying online with RMIT Study while you work full-time RMIT’s accelerated online program prepares you for greater career success, while you continue to work full time. This flexible approach to postgraduate study offers more opportunity to carry on with life commitments while advancing your career. Finish sooner You can enrol into any of our six study periods throughout the year; each study period is seven weeks long. So whether you need to fit your study around work, family, or treks through the Himalayas, you can create a timetable that suits you. No on-campus exams or lectures
 While you will have online assessments, the Master of Marketing delivers a convenient online program without the requirement for on-campus attendance and traditional exams. All lecture material and content is delivered direct to you through an interactive online learning platform, wherever you are. Access to world-class academics Our online program is developed and led by renowned academics and industry leaders who possess the most up-to-date knowledge to equip you to tackle management challenges. We’ve simply optimised our on-campus content for the digital classroom to make studying more achievable for busy lifestyles. Work-connected learning
 The driving force behind our program is the industry connections you’ll make while studying. Learn from renowned academics and industry leaders, while guided by a notable advisory board of executives. This means that what you learn can be applied to your work immediately. Dedicated support and assistance Our study concierges are experts in student support and will be with you every step of the way, available to help you throughout your study journey. Students will receive one-on-one guidance, assistance and motivation as well as help you access any tools, resources or services you need, and help you achieve your study goals. Program intakes 6 intakes annually (October, January, March, May, July and September). Nested qualifications In addition, our Master of Marketing encompasses courses that make up our Graduate Certificate, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses. The Graduate Certificate is also a pathway to the masters for some students (see entry requirements). Entry requirements Australian Bachelor degree or equivalent, or higher level qualification, in business (or a related discipline); or RMIT Graduate Certificate in Marketing. Applicants with a degree in a non-business or related discipline need to apply for the Graduate Certificate in Marketing to complete the Masters degree in two years accelerated part-time mode. [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

Top Part time Masters in Marketing. The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the courses, the Master concludes with an internship. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee. STRUCTURE The Master’s degree is a 12-month full-time program including an internship or project work (total length: 1500 working hours). The academic part is divided into two terms. You will cover 1000 hours of study: 400 hours of classroom activities and 600 hours of individual/group work. During the first term you will study the fundamentals of marketing and communication, while the second term will deal with practical aspects and focus on the new media tools you will use in your professional career. The two terms are followed by an internship period of 500 working hours. This internship can be carried out at various companies and agencies in Italy or abroad. It is your chance to put into practice the theory and techniques learned during the two academic terms by working on marketing and communication strategies/campaigns, analyze and create solutions to real problems and work on action plans. You are expected to make the most of these opportunities by learning from the professionals you will be working with. At the end of the internship you will be required to hand in a ‘Final Report’, which you will present to the Director of Studies showcasing your activities and analyzing the theories and lessons learned during the academic part. LEARNING METHOD The main aim of our teaching staff is to first lay down a solid grounding of theory and then to build on this foundation by introducing more practical aspects. This method will result in you confidently entering the work environment of this industry, ready to deal with any scenario you will face. The teaching staff will help you grasp these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; as well as individual assignments and assisted private studying. The courses are structured to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation. CAREER DEVELOPMENT Career development is a key part of this program. The goal is to give you the opportunity to develop yourself and your skills even after you have left the school. The right career choices can help you do just this. The program includes a 500-hour internship which represents an opportunity for you to analyze real marketing and communication problems, develop strategies, and elaborate action plans together with professionals in the marketing and digital communication industry. The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, alumni reach a 96% placement rate. [-]

Master's Programme in Marketing

Umeå University, Umeå School of Business and Economics
Campus September 2017 Sweden Umeå

This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

 

This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in today’s competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


International Master in Marketing - Bilingual

EADA - Escuela de Alta Dirección y Administración
Campus October 2017 Spain Barcelona

You will acquire a global vision of the company and its strategic position in the business environment through this program. [+]

Top Part time Masters in Marketing.

What will I get out of this program?

The objective of the Masters at EADA is to give participants "professional competitive advantage" by focusing on three fundamental areas. Mastery of specific business tools and techniques.  Development of interpersonal competencies that are essential to international managers.  Acquiring a global vision of the company and its strategic position in the business environment.  Participants will learn to effectively apply the elements of this dynamic "mix of talent" as they develop their professional careers. 

Methodology

EADA has developed its own practical, active and participative approach with emphasis on "learning by doing".  The methodology reflects companies' demand for professionals with skills such as: the capacity to reflect, ability to act in the face of change, versatility to work in multifunctional teams and adaptability to the challenges of a global environment. ... [-]

Master Marketing and Sales

IMC University of Applied Sciences Krems
Campus October 2017 Austria Krems

The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]

Master Marketing and Sales

Language of instruction: English

 

Key skills

 

Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:

 

 Developing marketing plans and strategies   Managing collaboration with agencies and heads of marketing   Negotiating and concluding contracts   Recruiting and training sales staff   Designing sales strategies and distribution networks   Carrying out market research and sales planning activities   Drawing up pricing strategies   Budgeting (and controlling) 

 

 

Core modules

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Master in International Marketing

Mälardalen University
Campus September 2017 Sweden Eskilstuna

The programme provides students with an understanding of management and strategy in international marketing, as well as different kinds of marketing. [+]

Master in International Marketing

In today’s globalised world we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets.

International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an under- standing of the surrounding organisation as well as what international marketing is, how it can be used, and how it impacts on society as a whole.

The Programme

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Master of Marketing (MMktg)

University of Auckland Business School
Campus 18  March 2017 New Zealand Auckland

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of [+]

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies. Career prospects With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options. Degree structure The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management. You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world. Academic requirements To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science. In assessing your application we will take into account the ranking of the institution at which you completed your bachelors degree as well as the grades achieved in the relevant subjects. *Applicants who have completed advanced course(s) in an undergraduate degree which are considered substantially similar to courses in this programme will be required to complete substitute course(s). Advice will be provided to students on a case-by-case basis. English requirements Our Business Masters programmes are taught entirely in English. You must therefore be able to understand, speak and write English fluently. To be eligible for entrance, international students must achieve: - Academic IELTS 6.5, with no band less than 6.0, or; - TOEFL (paper-based) 575 (TWE 4.5), or; - TOEFL (internet-based) 90 (written 21), or; - Foundation Certificate in English for Academic Purposes (FCertEAP) B-. [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus September 2017 France Nice Australia Sydney + 1 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Top Part time Masters in Marketing. Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]