Masters Degree in Marketing in North America

Top Masters Programs in Marketing in North America 2017

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

The United States of America is a large country in Northern America, often known as the "USA", the "US", the "United States", "America", or simply "the States". It also gathers over 310 million people which is the world's third largest population. It includes densely populated cities with sprawling suburbs, and vast, uninhabited and naturally beautiful areas at the same time.

Master's Program in Marketing in North America

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York + 8 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Best Master Degrees in Marketing in North America 2017. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals. Curriculum Core courses form the backbone of your Master of International Marketing curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to teach the fundamentals of business strategy, along with specialized knowledge in advertising, consumer behaviour, new product development, marketing analytics, and digital marketing. Immersion Your Master degree program begins with a three-week Immersion. Immersion is the first course in all our Master degree programs and lays the foundations for a successful year. It is a combination of learning academic fundamentals, teamwork, and forging a sense of community among classmates.You will also have the opportunity to orientate yourself to life at Hult and your new home city. The Immersion course prepares you to develop into well-rounded business professionals over the duration of your program and provides the knowledge and skills required to apply a competency-based approach to leadership development. You'll end the course with a capstone simulation which introduces you to complex, integrated high-level business problems in a true-to-life team format. You'll develop and execute a corporate growth strategy, managing all functional areas of a business. Core courses For your first three modules, your core courses will focus on the fundamentals of marketing and business theory—taught from a global perspective. You will then tailor your final two modules to your individual interests and career goals with electives that you can choose to take at any of our six global campuses. Understanding the Customer Products & Innovation Strategic Brand Management Marketing Analytics & Big Data Digital Marketing Integrated Marketing Communication Business Development & Channels Global Marketing Strategy Electives As part of your Master of International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs. Practical application: Simulations & The Hult Business Challenge Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects. Career development Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy. Career Fast Track The earlier you start your job search, the greater your chance of success. Our Career Fast Track program enables you to have everything in place so you can start applying for jobs as soon as you arrive on campus. Before you start your program at Hult, you'll have access to software that gives you a line-by-line resume review, webinars on resume writing, global market employment trends, and creating a targeted job-search strategy. So when you arrive on campus you can concentrate on your studies, networking opportunities, and begin your job search straight away. Line-by-line resume reviews Webinars on global employment trends, personalizing your job search, and how to get your resume to a globally competitive standard Interactive sessions with expert Careers Advisors Personalized support We work one-on-one with you to craft a tailored career strategy and give you the tools to execute it. Coaching Throughout your program, you'll attend workshops and coaching sessions to equip you with essential knowledge and skills in areas like LinkedIn optimisation, personal branding, negotiations, interview preparation, and job search strategy. Advice You'll be assigned a personal Careers Advisor who will work with you one-on-one to help you position yourself to enter your target location and industry. They can advise you on everything from visas to job applications and long-term career paths. You also have the opportunity to have an alumni mentor. Events There is a packed schedule of career events that bring companies to campus to present, network, and recruit, as well as alumni mixers, expert guest speakers, and career open house events. Post-graduation Your career development doesn't stop when you graduate and neither does Hult's support. Constantly stay connected Your alumni network is one of your biggest assets. Hult Connect is an online portal that allows you to link with the 16,000 Hult alumni working in every major industry in every corner of the world. You'll also have access to our global job board so you can continue to take advantage of our relationship with the world's top employers seeking talent. Hult's Alumni Mentorship Program provides you with an opportunity to be a part of coaching the next generation of leaders coming out of Hult. Hult Connect, the online portal for our 16,000+ alumni network Alumni Mentorship Program Global job board and networking events Lifelong education Change never stops, so your business learning shouldn’t either. We empower you to stay up-to-date with emerging trends by taking a complimentary elective each year for the rest of your life. One elective a year, on us. Most careers span decades and critical skills can change as you progress in seniority. The rapid pace of change also means future critical business knowledge might have simply been impossible to learn during your program. Before 2004 there was no Facebook or YouTube; neither the iPhone nor Airbnb existed prior to 2007; and yet understanding the impact of these innovations is critical for business success today. At Hult, you can refresh a skillset or get up to speed in a new business trend by enrolling in one elective a year at any of our global campuses. There’s a small registration fee, but the course is otherwise free of charge. Executive education options for life. Instead of studying an elective, every year Hult alumni can enroll in a range of leadership Summer Executive Education Programs at our historic Ashridge Estate campus in Berkhamsted, U.K. Courses feature a range of leadership and development programs, and are taught by experts with practical, theoretical, and commercial experience. There’s a small registration fee, but courses otherwise cost over $10,000 so the savings over time for Hult alumni are significant. Admissions & fees Hult takes a holistic approach to reviewing your application. In addition to academic achievement, we look for cultural awareness, leadership potential, and a drive to succeed. [-]

Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time April 2017 Spain Barcelona Madrid + 1 more

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2017 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

Best Master Degrees in Marketing in North America 2017. The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master in Business Administration

Colorado Heights University (CHU)
Campus Full time August 2017 USA Denver

The Master’s in Business Administration (MBA) program is designed to prepare students to function, compete, and excel in modern business and provide them with an understanding of how to cooperate on a worldwide platform. [+]

The Master’s in Business Administration (MBA) program is designed to prepare students to function, compete, and excel in modern business and provide them with an understanding of how to cooperate on a worldwide platform. CHU’s faculty has field experience that complements its advanced degrees, and the curriculum is designed to prepare business leaders with the skills to succeed and prosper in today’s competitive marketplace. Students study alongside peers from around the world, which contributes to a broad global perspective. Students gain a foundation in values, leadership, marketing, accounting, finance and other important fundamentals. Graduates have a sound basis of knowledge, which prepares them to excel in management positions in any type of business organization. Curriculum The teaching approach emphasizes conceptual and experiential learning. Complementing the case-study method is the practice of action learning in a team context, which transforms the learning environment into the real-business-world context of problem solving and opportunity management. Internships ensure that students possess work skills upon completing the program. Students synthesize course theory with their own practical experience. Program Learning Objectives As a result of successfully completing the MBA in International Business, each student demonstrates that they are able to: Compete in a business context. Solve real-world problems. Respond to critical challenges and paradoxes. Address managerial issues and business in the global context. Focus on long-range strategic development. Specializations Accounting Specialization The MBA with an emphasis in Accounting is intended to prepare students who are interested in understanding the accounting aspects of business. Internships within the Accounting industry ensure that all students will possess work skills upon completing the program. Students will synthesize course theory with their own practical experience. This relates to an emphasis on career skills. Corporate Finance The MBA with an emphasis in Corporate Finance is intended to prepare students for administrative positions within industry both in the United States and abroad. Internships within the Corporate Finance industry ensures that all students will possess work skills upon completing the program. Students will synthesize course theory with their own practical experience. This relates to an emphasis on career skills. Healthcare Management The MBA with an emphasis in Healthcare Management is intended to prepare students for administrative positions within the growing healthcare industry, both in the United States and abroad. Internships within the healthcare industry ensure that all students will possess work skills upon completing the program. Students will synthesize course theory with their own practical experience. This relates to an emphasis on career skills. Environmental Management The MBA with an emphasis in Environmental Management is intended to prepare students for administrative positions within industry, both in the United States and abroad; however, this emphasis is designed to increase awareness of environmental issues. FAQ/Answers Q. What is the on-campus residential housing like? A. The residence halls at CHU are affordable and fun. They’re within walking distance to all classrooms, the library and other campus resources. It’s also easy to walk off campus to many local shops and restaurants, and it’s close to public transportation. Q. Will I fit in? A. CHU is a very multi-cultural, multi-ethnic and multi-linguistic environment with students from over 40 countries so most students feel instantly comfortable in their new home away from home making new friends with common language, religion and culture frequently the very first day on campus. You are not alone because our staff both within admissions and other departments are also from a variety of countries and cultures and fully understand the questions you may have about entering a new environment in a new country and will assist you to make that transition as smooth and comfortable as possible. Q. Will CHU help me secure CPT and OPT positions? A. Students who have F-1 status are eligible for CPT (Curricular Practical Training) and OPT (Optional Practical Training) if they meet certain criteria. The counseling staff at CHU can help students understand the requirements and complete the paperwork in order to qualify and obtain CPT and/or OPT positions. [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 France Nice Australia Sydney + 2 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Best Master Degrees in Marketing in North America 2017. Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master in Visual Brand Design

Domus Academy
Campus Full time 12  September 2017 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Imagine. Symbolize. Synthesize. The concept of branding has evolved far beyond company logos and colors. Today, branding incorporates several disciplines, from visual design to sound design; from storytelling to consumer psychology to marketing. Branding is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. It is a voice, a tone, an integrated vision formed by the synergy of research, design, narration, graphics, music, and more. In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. Audience The program is designed for candidates with a first-level degree in visual and graphic design, design, communication, marketing, or related disciplines. Outcome During this degree program, students will: Demonstrate the ability to create innovative visual branding concepts, scenarios, and solutions for a variety of diverse companies, industries, and organizations. Effectively communicate concepts, methods, and design proposals through a variety of techniques, including visual, verbal, and prototyping. Program The Master in Visual Brand Design aims to form visual brand designers and dynamic brand managers who are innovative, visionary, versatile, direct, and effective. The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the nature, languages, and values of the contemporary design scene Analyzing new aesthetic and behavioral trends in the marketplace Gaining hands-on experience with a wide range of visual design techniques Investigating methods and tools for research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to visual brand design. Some possible workshop topics include the following: Use a mix of communication strategies and design tools in order to develop the global brand identity of a small to medium-sized company, a product line, and/or a startup. Develop a proposal that combines design approaches in a new, innovative, and surprising way. Your project might involve an established brand, an emerging company, a company that wishes to reposition its business, or a new venture. Analyze user activity and social behavior to solve product design problems; use narrative design tools, such as storytelling, storyboards, and video. Explore the design process from the point of view of people and their activities in everyday contexts. Learn to decipher people’s needs, expectations, and desires; develop use scenarios; and create and validate solutions. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Visual Brand Design program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies like these in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: Bastard, Danone, Forevermark, Fundación Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Faculty The Master in Visual Brand Design program relies on the collaboration of a network of visiting professors, designers, and company representatives, coming from various sectors of industry, to lead hands-on workshops and involve students in international initiatives. Career Opportunities The Master in Visual Brand Design program trains visual brand designers and brand managers to design and manage brand identity for companies in various sectors of industry on both a local and international scale. Graduates may launch their careers in fields such as fashion, design, events, trade shows, services, digital media, or public administration. They may work for the marketing department of any company or for graphic design or advertising agencies. Or they may choose an entrepreneurial path. [-]

Master in Luxury Brand Management

Domus Academy
Campus Full time 12  September 2017 Italy Milan

The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. [+]

Best Master Degrees in Marketing in North America 2017. Experience. Elevate. Excel. If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art. You’ll approach luxury goods and services from multiple points of view: creative, organizational, managerial. You’ll examine marketing, branding, and communication for this unique market, as well as financial and team management. You’ll explore how to create elegant products and heightened experiences for your exclusive customers, while remaining sensitive to the cultural factors that surround the concept of luxury. You’ll learn to take innovative branding strategies from concept to execution, like rough diamonds that must be cut and polished to acquire their full value. You’ll develop your own personal analytical approach and language of expression. And, during an educational path that combines theory and research with practice, you’ll engage in a rewarding, collaborative dialogue with the industry professionals and consultants who guide your development. Audience The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. Outcome During this degree program, students will: Develop projects for the luxury market based on in-depth knowledge of the industry Gain experience in collaborating with a creative team Practice luxury brand communication strategies, from traditional media (advertising, PR, events) to digital and social media Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the historical, contemporary, psychological, anthropological, and sociological aspects of the fashion phenomenon Learning management and marketing strategies for fashion and luxury companies Developing effective communication strategies for the world of luxury and fashion Investigating methods and tools for fashion research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work and developing your professional identity Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to luxury brand management. Some possible workshop topics include the following: Analyze a luxury brand’s verbal and non-verbal DNA, and articulate its core values, in order to develop new extensions (i.e., products or product categories) within the brand. Promote a fashion project using offline and online communication, advertising, and events. Gain an insider’s view on the key role of fashion buyer. Filter through product offerings to select the right mix of merchandise that could sell in adequate quantities to achieve a retailer’s profit-margin objectives. Produce either a real fashion editorial for a print or online magazine or a proposal for an advertisement campaign. Develop a coherent visual display from concept to execution. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Luxury Brand Management program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: Cartier, Castel Monastero Spa & Resort, Christie’s, De Beers (Forevermark), 10 Corso Como, FutureBrand, Moncler, Oteri, Park Hyatt Milan, Pommery, Recarlo, Salvatore Ferragamo, Stone Island, Trussardi, Zagliani. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Career Opportunities Graduates of the Master in Luxury Brand Management program may launch a career as a luxury brand manager, product manager, marketing manager, brand manager, or communications/PR manager. They may work for fashion brands or design agencies, or they may choose to start their own branding and marketing consultancy. [-]

Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2017 Australia Newcastle Sydney + 1 more

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry. The Master of Marketing is one of the few programs that recognises relevant professional experience and may result in credit being granted for up to four courses. This means you could reduce your study by up to a third! To learn more about what your professional experience can provide you with, please visit the Professional Development tab. The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life. Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you. Is it for you? Are you searching for a qualification that will enhance your knowledge and capability as a marketer? Due to the dynamic and competitive nature of today’s industry, it is important to be highly skilled in order to be an effective marketer but also for constant professional growth and to improve career opportunities and promotions prospects. The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the faculty, with focus placed on marketing communications, brand management, services and relationship marketing, global marketing, digital marketing and marketing research. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively capture, communicate and deliver value to your target consumers. The program offers students the opportunity to learn from a blend of cutting-edge academic research with the latest insights from industry. With learning delivered via face to face or an integrated online learning platform to suit busy work schedules and/or personal commitments, the University of Newcastle’s Master of Marketing will enhance your knowledge of marketing, at a time and place that suits the demands of your life. Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns. Career Pathways The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction. If you are looking to enter a marketing management role, the Master of Marketing program will give you the edge you need. Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. By completing the Master of Marketing, you will differentiate yourself from other marketers in that you will possess a broad range of marketing knowledge and skills, and you will understand how these skills inter-relate with other organisational functions, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including: Marketing manager Brand manager Marketing communications specialist Market research analyst Media analyst Marketing operations specialist Admission Requirements There are two pathways into the Master of Marketing. Direct entry into the Masters Program (120 units) will be available for applicants who have: 3 year Bachelors Degree in the discipline; or 3 year Bachelors Degree not in the discipline + 1 year relevant business experience; or At least 7 years business experience, including 2 years in a management position. Students entering via this pathway are able to complete 4 courses per trimester, and are able to complete courses in any sequence they wish, that is consistent with course prerequisites. Applicants with an Honours degree in the cognate area or equivalent relevant qualifications at level 8 or above will be given appropriate recognition of prior learning. The alternate pathway is through the Graduate Certificate (40 units) which will be available for applicants who have: 3 year Bachelors Degree not in the discipline; or 3 year Diploma in the discipline; or 3 year Diploma not in the discipline + 1 year relevant business experience; or 2 year Diploma in the discipline + 2 years relevant business experience; or 2 year Diploma not in the discipline + 3 years relevant business experience; or At least 5 years business experience. Students entering via this pathway will be required to: Complete the Graduate Certificate over a minimum of two trimesters (typically 20 units per trimester); and Successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate. Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program. Minimum English Language Proficiency Requirements Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy at http://www.newcastle.edu.au/about-uon/governance-and-leadership/policy-library/document?RecordNumber=D15/15438 [-]

Máster Universitario En Marketing Deportivo

Universidad Europea de Madrid (UEM)
Campus Part time October 2017 Spain Alcobendas

La Escuela Universitaria Real Madrid - Universidad Europea reproduce y transmite en todos los programas de Postgrado, por un lado, la dilatada experiencia que el Real Madrid ha acumulado en gestión y que le han llevado a ser el Club líder mundial en ingresos, resultados y solvencia , y por otro, la Vocación innova dora, el prestigio y el reconocimiento académico de la Universidad Europea. [+]

Best Master Degrees in Marketing in North America 2017. La Escuela Universitaria Real Madrid - Universidad Europea es el primer centro de educación superior especializado en el deporte y su relación con la gestión, la salud, la actividad física, la comunicación y el ocio. Imparte estudios de Postgrado dirigidos a Graduados universitarios y profesionales de los diferentes sectores vinculados al deporte, tanto como profesional amateur. La Escuela Universitaria Real Madrid - Universidad Europea reproduce y transmite en todos los programas de Postgrado, por un lado, la dilatada experiencia que el Real Madrid ha acumulado en gestión y que le han llevado a ser el Club líder mundial en ingresos, resultados y solvencia, y por otro, la Vocación innova dora , el prestigio y el reconocimiento académico de la Universidad Europea. El Estadio de Fútbol Santiago Bernabeu y la Ciudad Deportiva del Real Madrid se trans forman en campus para acoger en numerosas ocasiones las sesiones de la Escuela al mismo tiempo que el quehacer diario de los ejecutivos del club se transformative en el mejor caso de estudio. Un Proyecto Internacional para formar líderes que los trasciendo límites del Deporte La actividad formativa de la Escuela se apoya en tres Pilares básicos: Vocación internacional, enfoque profesional y formación de líderes. Todos los programas de la Escuela Universitaria Real Madrid - Universidad Europea se diseñan sobre el sistema del aprendizaje práctico diario y en constante conexión con la realidad de las profesiones. Dicho enfoque profesional se basa en el conocimiento multidisciplinar que caracteriza la gestión del deporte y es una de las principales premisas sobre las que se diseñan e imparten los programas de Postgrado. Otro de los objetivos de la Escuela it formar profesionales especialistas que sean capaces de ser líderes en cualquiera de las disciplinas que de alguna manera most relacionadas con el deporte. [-]

Master At Branding

Universidad Europea de Madrid (UEM)
Campus Part time October 2017 Spain Alcobendas

You desenvolverás companies branding, advertising and equipment related to the internal development and strategic brand management. [+]

Home October 2016 Weekend Schedule campus Alcobendas Differential aspects: You will learn to strategic and creative level. You desenvolverás companies branding, advertising and equipment related to the internal development and strategic brand management. We encourage creativity, entrepreneurship, innovation and internationality in the design. Erretres, Futura brand, DMA or Pum Studio Partners collaborate in this degree. WHY STUDY DESIGN IN THE EUROPEAN UNIVERSITY As a content adapted to the reality of the sector. Faculty consists of professionals and important studies. The best facilities with Digital Manufacturing Workshop - recognized by the MIT FabLab, a hub for working with digital and multimedia equipment with classrooms equipped with all the software and hardware resources that usually design departments. Our students get a real insight into the world of design and connected with major studios. It provides the ability to start your career with our practices studies. [-]

MS in Marketing Intelligence

Fordham University, Gabelli School Of Business
Campus Full time 12  September 2017 USA New York

83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation.® [+]

Best Master Degrees in Marketing in North America 2017. 83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation. In just 12 months, you will acquire the skills to build a successful career in marketing: Data analysis. Creating customer insights. Solving business problems. These are the core talents you will learn in this marketing master’s program. Our curriculum goes beyond theory. The MS in Marketing Intelligence gives you hands-on experience with data, lets you work with real New York City companies—like the Food Network—and teaches you how to generate real-world marketing intelligence. That’s what employers want in today’s job market. And it’s why so many students in this marketing master’s degree are hired almost immediately after graduation. Admissions Who should apply? Marketing Intelligence The MSMI is ideal for people with prior experience in marketing, market research, or advertising who want to focus their careers on marketing intelligence. An undergraduate degree is required, but it does not need to be in marketing. Preliminary review option Want an inside track on your chances of acceptance before you take the GMAT or GRE? As a courtesy to MS in Marketing Intelligence applicants, the admissions staff offers a preliminary review option. Request a preliminary review by submitting four components of the application-your résumé, letters of recommendation, personal essay, and transcripts-along with a brief note to msmi@fordham.edu. Within five business days, our admissions team will respond with an assessment of your likelihood of admittance. While this review does not represent an official offer of admission, it can be a help before you take the required tests. Application checklist The MSMI application process is streamlined, to make it efficient for both you and Fordham. Here is what you will need: Current résumé Two recommendations, professional or academic Personal essay Academic transcripts GMAT or GRE scores Careers Graduates of Fordham’s Master of Science in Marketing Intelligence degree are hired by top global companies. Here are a few recent examples: Bank of New York Barneys New York Booze Allen Hamilton BrandTuitive Branding Agency DigitasLBi Hayat Chemicals, Turkey Initiative Media (Interpublic Group) Jones Lang LaSalle Consulting Kraft Foods Kantar Research – Health Care MEC Media (WPP Group) Nielsen Research Rocket Fuel Digital Young & Rubicam Group [-]

Master (MPS) in Visual Merchandising

LIM College
Campus Full time Part time September 2017 USA New York + 1 more

The first of its kind in the United States, the Master of Professional Studies in Visual Merchandising program (MPS VM) at LIM College offers advanced, specialized education geared towards eventually obtaining upper-management and executive-level positions. 

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Visual merchandising is an indispensable part of any retail strategy. Over the last several years, the field has moved from the basement studio to the executive boardroom - where creative sensibilities must be linked to strong leadership and management skills. The first of its kind in the United States, the Master of Professional Studies in Visual Merchandising program (MPS VM) at LIM College offers advanced, specialized education geared towards eventually obtaining upper-management and executive-level positions. 

The MPS VM will give you a leg up as you pursue a career in this evolving field. You will learn the principles, philosophies and technologies of visual merchandising through exploration of the marketplace, hands-on classroom learning, and field experimentation, with an emphasis on the principles and practices of sustainable design. You will also develop leadership and managerial abilities, including human resource and project management skills. And you will do all this in the retail mecca that is New York City. Your education includes visits to some of the world’s most successful retailers to analyze displays and store environments and explore cutting-edge design and merchandising practices. If you are serious about a career in visual merchandising, we encourage you to further explore the MPS VM. Curriculum The MPS VM is a 30-credit master's degree program which can be completed over the course of three semesters in one calendar year. Your first 24 credits are core courses representing the most important, and industry-relevant facets of visual merchandising. The last six credits of the program allow you to synthesize your exploration of visual techniques with a three-credit capstone project. Additionally, you will be able to gain hands-on experience with a three-credit internship. Semester 1: MPSV 651 Visual Merchandising: The Communicator of the Brand MPSS 652 Sales and Consumer Behavior MPSV 653 Three-Dimensional Communication MPSV 654 Advanced Product Presentation Semester 2: MPSV 655 Digital Merchandising MPSV 656 Color Theory & Three-Dimensional Design MPSV 657 Advanced Store Design MPSV 658 Sustainable Design Semester 3: MPSV 659 Internship in Visual Merchandising MPSV 660 Capstone: Visual Merchandising [-]

Master (MPS) in Fashion Marketing

LIM College
Campus Full time Part time September 2017 USA New York + 1 more

The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program. Each course has been designed to give you current marketing and business trends in order to gain a competitive edge in today’s fashion marketing sectors. [+]

Best Master Degrees in Marketing in North America 2017. Fashion Marketing investigates the relationships between the business of the fashion industry and consumers including the development, promotion, advertising, and retailing aspects of this global industry. Fashion Marketing works by using current trends in fashion to analyze, develop, and implement sales strategies across multiple mediums. Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image are all essential elements to building an effective and meaningful campaign. The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program. Each course has been designed to give you current marketing and business trends in order to gain a competitive edge in today’s fashion marketing sectors. The first 24 credits are core courses which culminate in a three-credit capstone project utilizing the skills developed throughout the program. All students must also take a three-credit internship. You can complete the program in three semesters throughout one calendar year if you choose to go full-time. If you are seeking a career change into the fashion business, the MPS in Fashion Marketing is a tool to help facilitate that change. The overall goals of the MPS in Fashion Marketing are: To provide an exceptional educational program designed to enhance your success within the Fashion Marketing industry To provide an experiential, as well as academically sound educational experience that will enable you to compete in the evolving global fashion industries To be a source of innovative interdisciplinary learning that utilizes: exceptional faculty with academic achievements and industry experience and leaders within the fashion industry who take an interest in the development of future marketing leaders. Specifically, you will receive practical and theoretical knowledge of fashion marketing with regards to the underlying disciplines of history, current global marketing trends, marketing management, consumer insights, public relations and luxury brand management. This foundation will allow you to generate the necessary skills to be competitive within the fashion industry. As the result you will master key concepts within fashion marketing including marketing management, services marketing, cause marketing and new media. You will get to know how fashion marketing methods can create and provide value to consumers by using practical and theoretical examples in the industry that reflect today's consumer - and the future consumer. You will gain the ability to interpret positive and negative reactions to sales and consumer insights and the methods needed to develop appropriate and successful marketing plans. You will be able to comprehend the daily operations of fashion marketing through on-the-job work experiences (internship in the fashion industry), and to identify major stakeholders and propose viable solutions to realistic and applied fashion marketing occupational settings. Marketing Curriculum MPS students will take 24 credits of core courses, a 3-credit capstone project utilizing skills developed throughout the program, and a 3-credit internship. The MPS in Fashion Marketing is open to applicants from a variety of academic and professional backgrounds. Full-time students finish in one year, while part-time students may go through the program at a slower pace. The program features a mix of evening class and online coursework. [-]

Master in Cosmetics and Fragrance Marketing

Fashion Institute of Technology
Campus Full time September 2017 USA New York

The Master’s in Professional Studies, Cosmetics and Fragrance Marketing and Management, is the only program of its kind. A think tank of innovative leadership, the program provides advanced [+]

Master in Cosmetics and Fragrance Marketing

 

The Master’s in Professional Studies, Cosmetics and Fragrance Marketing and Management, is the only program of its kind. A think tank of innovative leadership, the program provides advanced education for emerging executives, fostering both creative and analytical business skills. Students obtain a global perspective through field studies in multiple overseas markets. Through academic and experiential learning and an Executive Mentor program, the curriculum facilitates the development of empathic leaders with the objective of shepherding brands that are global corporate citizens with products that delight and inspire the consumer.This two-year program just reached a major milestone: its 10th anniversary. With 200 successful graduates, the program is designed for individuals working in cosmetics, fragrances, and beauty-related areas who have been recommended by their employers because of their strong management potential.The capstone project (final thesis) reflects the partnership between industry and the classroom. Working in teams, graduating students develop an innovative, in-depth, interdisciplinary approach to a strategic topic determined by the faculty. They present their results to a panel of faculty and industry experts at an industry-sponsored event. In addition, students present their research to industry associations such as The Fragrance Foundation, retailers such as Macy’s, and executives at companies like L’Oreal and Johnson & Johnson.... [-]


Master of Marketing Research

Southern Illinois University Edwardsville
Campus Full time September 2017 USA Edwardsville

The Master of Marketing Research (MMR) degree is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the need of businesses [+]

Degrees Available at SIUE

• Master of Marketing Research

Marketing Research at SIUE

The master of marketing research (MMR) degree is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the need of businesses, government or nonprofit organizations for competent marketing research professionals. The program’s goal is to develop professional marketing researchers who: (1) understand business operations, marketing processes, and the complexity and nature of marketing problems; (2) can apply research to help solve management problems, define marketing opportunities and aid in decision making; (3) can plan, execute and manage a research project; (4) know marketing research techniques and specialties; (5) can write a cogent, well-organized research report; and (6) can communicate research proposals, results, conclusions, and recommendations clearly and effectively. The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession.... [-]