Master's in Marketing in North America

Best Master Programs in Marketing in North America 2017

Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The United States of America commonly called the United States, is a federal republic consisting of fifty states and a federal district. The 48 contiguous states and the federal district of Washington, D.C. are in first North America between Canada and Mexico. The state of Alaska is in northwestern North America, west of Canada and east of Russia across the Bering Strait, and the state of Hawaii is an archipelago in the mid-North Pacific. The country also has five populated and nine unpopulated territories in the Pacific and the Caribbean.

Masters in Marketing in North America

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Best Master Programs in Marketing in North America 2017. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive... [-]

Master in Design Management (MPS)

University of Bridgeport
Campus Full time September 2017 USA Bridgeport

Encompassing courses in design thinking and business management, the Master of Professional Studies in Design Management (M.P.S.) degree at the Shintaro Akatsu School of Design (SASD) prepares design managers to lead creative teams in a variety of design-based industries. The outstanding faculty – both resident and visiting – help develop disruptive thinking using design as the fulcrum for increasing customer delight. [+]

Master in Design Management (MPS) Encompassing courses in design thinking and business management, the Master of Professional Studies in Design Management (M.P.S.) degree at the Shintaro Akatsu School of Design (SASD) prepares design managers to lead creative teams in a variety of design-based industries. The outstanding faculty – both resident and visiting – help develop disruptive thinking using design as the fulcrum for increasing customer delight. Design represents a valuable strategic asset – the tools and the processes to problem-solve and innovate. The management of that asset, the ability to understand, optimize, and steer that energy is becoming vital to an organization’s internal and external success. Category-leading companies like Apple, GE, Johnson & Johnson, Bose, and Schick know this to be a marketable truth. The MPS in Design Management program at SASD is a two-year intensive program for design professionals of all disciplines. Courses are specifically tailored to real-world issues facing designers and are taught by leading design management professionals. The team-based assignments focus on practical and actionable problem solving, preparing students to immediately use the information and skills they learn. Design Managers who graduate from SASD leave with the core skills and tools to apply design thinking to solve the most pressing business issues of our time: sustainability, social responsibility, and profitability. Design Management uses right brain processes to solve left brain problems. This is a screen grab of the top results of an online search for “design management.” There are more report-like documents than pretty designs, suggesting the... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2017 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

Best Master Programs in Marketing in North America 2017. The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2018 Australia Newcastle Sydney + 1 more

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry. The Master of Marketing is one of the few programs that recognises relevant professional experience and may result in credit being granted for up to four courses. This means you could reduce your study by up to a third! To learn more about what your professional experience can provide you with, please visit the Professional Development tab. The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life. Explore this page and find out if the Master of Marketing is for you,... [-]

Masters in International Policy and Development

Middlebury Institute of International Studies at Monterey
Campus Full time September 2017 USA Monterey

The Middlebury Institute Master’s in International Policy and Development prepares graduates to bridge the gaps between policy and practice while addressing complex international policy and development issues. [+]

Best Master Programs in Marketing in North America 2017. Promote Global Development The Middlebury Institute Master’s in International Policy and Development prepares graduates to bridge the gaps between policy and practice while addressing complex international policy and development issues. The student-centered program combines interdisciplinary coursework and professional experiences to help graduates launch careers in foreign policy and international relations, resolving conflicts, addressing human rights abuses, and promoting global development. The four-semester 60-credit program includes core coursework and optional areas of concentration, as well as courses taught in a student’s chosen language of study and a professional practicum. Practical Skills for Positive Change The International Policy and Development degree and Master of Public Administration degree share a common faculty and curriculum. Together these two degrees make up the Development Practice and Policy (DPP). DPP gives students the flexibility to explore both areas of study and then choose one at the start of their final semester. Scholarships and Financial Aid To apply for merit or need-based scholarships, submit your online application for the International Policy and Development program by the next priority deadline. Both U.S. and international students are eligible. We don't cap the amount we award, and highly qualified students may receive a merit scholarship covering full tuition. We give preferential scholarship consideration to members and alumni of our partner organizations, such as Peace Corps, Fulbright, JET, AmeriCorps, WorldTeach, and many more. Financial aid is also available, including federal and private loans, work-study, and U.S. veterans' benefits. To apply, visit our... [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3  September 2017 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within the industry. Articulate career goals and plan to... [-]

One-on-one Broadcasting Master Equivalent inside a real radio station or media company

The Radio Connection
Online & Campus Combined Part time Open Enrolment USA Los Angeles Sacramento San Bernardino San Diego San Francisco San Jose Denver Hartford District of Columbia Jacksonville Miami Orlando Port Charlotte Tampa West Palm Beach Atlanta Honolulu Chicago Indianapolis New Orleans Baltimore Boston Detroit Minneapolis Kansas City Saint Louis Las Vegas Albuquerque New York Charlotte Milwaukee Oklahoma City Cleveland Portland New York City + 33 more

When you are accepted into our program, you will apprentice (extern) inside a real radio station, TV station or other media outlet in the location where you live (or another locale, if you so choose). You receive private, one-on-one instruction from a vastly experienced broadcast professional. This person is actually making a living in broadcasting. You will follow our structured course curriculum. You will receive homework. You will receive plenty of hands-on training in the studio. With our unique program, you do not spend one single day in a classroom! The radio station or media company is your “classroom”, and a real radio professional is your teacher and mentor. You will be the only student in the class! [+]

Best Master Programs in Marketing in North America 2017. WE TRAIN YOU AS AN APPRENTICE (EXTERN) INSIDE A REAL RADIO STATION OR MEDIA COMPANY! ONLY AVAILABLE TO CANADIAN AND US CITIZENS When you are accepted into our program, you will apprentice (extern) inside a real radio station, TV station or other media outlet in the location where you live (or another locale, if you so choose). You receive private, one-on-one instruction from a vastly experienced broadcast professional. This person is actually making a living in broadcasting. You will follow our structured course curriculum. You will receive homework. You will receive plenty of hands-on training in the studio. With our unique program, you do not spend one single day in a classroom! The radio station or media company is your “classroom”, and a real radio professional is your teacher and mentor. You will be the only student in the class! At the Radio Connection, you will be gaining a lot more experience than just how to work at a radio station. When you train one-on-one with a broadcasting professional, you'll learn communications skills that can transfer you into many different realms of broadcasting, from radio to television, and even the growing field of Internet streaming and YouTube hosting. Our comprehensive curriculum covers everything you need to become a 21st-century broadcasting professional. It's also why our curriculum is flexible to fit your goals and interests, whether you want to be a radio DJ, voiceover talent, news anchor, sportscaster, or even host your... [-]

Master (MPS) in Fashion Marketing

LIM College
Campus Full time Part time September 2017 USA New York + 1 more

The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program. Each course has been designed to give you current marketing and business trends in order to gain a competitive edge in today’s fashion marketing sectors. [+]

Fashion Marketing investigates the relationships between the business of the fashion industry and consumers including the development, promotion, advertising, and retailing aspects of this global industry. Fashion Marketing works by using current trends in fashion to analyze, develop, and implement sales strategies across multiple mediums. Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image are all essential elements to building an effective and meaningful campaign. The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program. Each course has been designed to give you current marketing and business trends in order to gain a competitive edge in today’s fashion marketing sectors. The first 24 credits are core courses which culminate in a three-credit capstone project utilizing the skills developed throughout the program. All students must also take a three-credit internship. You can complete the program in three semesters throughout one calendar year if you choose to go full-time. If you are seeking a career change into the fashion business, the MPS in Fashion Marketing is a tool to help facilitate that change. The overall goals of the MPS in Fashion Marketing are: To provide an exceptional educational program designed to enhance your success within the Fashion Marketing industry To provide an experiential, as well as academically sound educational experience that will enable you to compete in the evolving global fashion industries To be a source of innovative interdisciplinary learning that utilizes: exceptional faculty with academic achievements and industry experience and leaders... [-]

Macquarie University: Master of International Communication

International Studies Abroad
Campus Full time 18  September 2017 USA Helena Spain Sevilla Australia Sydney Andalusia Western Australia Wollongong Townsville United Kingdom London Edinburgh Reading Newcastle upon Tyne Queensland + 14 more

Develop the media communication, international relations and cultural studies skills you need for an international communications career. [+]

Best Master Programs in Marketing in North America 2017. Develop the media communication, international relations and cultural studies skills you need for an international communications career. The Master of International Communication is built on the research strengths of our academic staff. It examines the evolution of communication theories and strategies in response to modernization and social changes. [-]

Master (MSc) Fundraising Management

School Of Professional Studies - Columbia University
Campus Full time Part time 3 - 12  September 2017 USA New York + 1 more

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. [+]

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. The world of nonprofits is growing – both in size and influence. The thousands of causes and the millions of organizations that serve those causes, in the United States and across the globe, need people to lead and to secure financial support. The Fundraising Management program here at Columbia is your portal to taking part in what many feel is the most important of society’s sectors – the one that furthers philanthropy, the love of humankind. The need for fundraising professionals and nonprofit leaders to distinguish themselves has increased. Organizations constantly seek individuals with a thorough understanding of the philanthropic marketplace, a mastery of key fundraising techniques, and comprehensive management skills. Because of this demand for highly skilled development personnel, salaries are among the highest in the sector. Curriculum 36 points for degree completion On-campus instruction Part-time* or full-time program Fall and Spring** intake 3–12 terms to complete*** Capstone Seminar and comprehensive final project * International students need to be enrolled on a full-time basis to be eligible for an F-1 student visa. ** Part-time program only for Spring intake *** Summer courses included. Students in the Fundraising Management program complete 12 3-point courses: five core required courses, which provide an overview of the industry and a thorough analysis of the essential elements of fundraising and leadership, including campaigns, major gifts, planning giving, and grants, as well as nonprofit financial management and board governance... [-]

Global Sports Law Companion Degree

Instituto Superior de Derecho y Economía (ISDE) Madrid
Campus Full time 16 - 18  September 2017 Spain Madrid Barcelona Spain Online USA New York United Kingdom Cambridge Switzerland Lausanne + 8 more

This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) [+]

Best Master Programs in Marketing in North America 2017. ISDE and Columbia University are proud to announce the launch of a new companion degree program for internationally-oriented sports industry professionals. This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) Courses provide foundational instruction on the sports industry combined with specific training in sports (accounting, finance, marketing, personnel management, and analytics) and law (intellectual property law and alternative dispute resolution). Columbia/ISDE Companion Degree students enjoy the same academic and administrative benefits as all other full-time Columbia students. At the same time, they also benefit from the special academic content and proven placement services offered by ISDE. The program’s prestigious faculty represent many of the world’s top sporting organizations, including: National Collegiate Athletic Association National Football League National Basketball Association... [-]

Master of Marketing

Kilroy Norway
Campus Full time Part time August 2017 Australia Gold Coast Norway Oslo New Zealand Auckland USA New York Brooklyn White Plains Sydney Boston North Ryde Victoria Los Angeles India Delhi Italy Florence United Arab Emirates Abu Dhabi Japan Beppu San Diego Cincinnati United Kingdom London Wellington Adelaide Maroochydore + 28 more

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]

Master of Marketing

Awarding Body:

Griffith University

 

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]


Master in Marketing and International Business

University of the Americas Puebla (UDLAP)
Campus Full time July 2017 Mexico Puebla

The Master in Marketing and International Businesses is a graduate studies option for people who already hold degrees in Business Administration and related areas that are looking for an alternative to the conventional MBA (Masters in Business Administration) for graduate studies. [+]

Masters in Marketing and International Business

 

Companies are experiencing a growing demand for people trained in the field of marketing, especially with an orientation towards international business, who possess the necessary knowledge, capacities and attitudes to evolve effectively in their field and to lead change in an increasingly competitive globalized economy. In this globally competitive context, the Universidad de las Américas, Puebla, through its School of Businesses, offers a Masters in Marketing and International Business to address this opportunity. The program focuses on strategic direction in an international environment and the analysis of different processes organizations go through which lead them eventually to discover new national and international markets.  Their success depends on the quality of their strategic planning, achievement of objectives, deployment of recourses as well as members’ motivation and commitment. ... [-]


MS in Marketing Intelligence

Fordham University, Gabelli School Of Business
Campus Full time 12  September 2017 USA New York Bronx Westchester + 2 more

83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation.® [+]

83% of Fordham’s MS in Marketing Intelligence land jobs within 90 days of graduation. In just 12 months, you will acquire the skills to build a successful career in marketing: Data analysis. Creating customer insights. Solving business problems. These are the core talents you will learn in this marketing master’s program. Our curriculum goes beyond theory. The MS in Marketing Intelligence gives you hands-on experience with data, lets you work with real New York City companies—like the Food Network—and teaches you how to generate real-world marketing intelligence. That’s what employers want in today’s job market. And it’s why so many students in this marketing master’s degree are hired almost immediately after graduation. Admissions Who should apply? Marketing Intelligence The MSMI is ideal for people with prior experience in marketing, market research, or advertising who want to focus their careers on marketing intelligence. An undergraduate degree is required, but it does not need to be in marketing. Preliminary review option Want an inside track on your chances of acceptance before you take the GMAT or GRE? As a courtesy to MS in Marketing Intelligence applicants, the admissions staff offers a preliminary review option. Request a preliminary review by submitting four components of the application-your résumé, letters of recommendation, personal essay, and transcripts-along with a brief note to msmi@fordham.edu. Within five business days, our admissions team will respond with an assessment of your likelihood of admittance. While this review does not represent an official offer of admission, it can be a help... [-]

Master of Management – E-Marketing

National American University
Campus or Online Full time Part time September 2017 USA Austin

The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. [+]

Best Master Programs in Marketing in North America 2017. The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. Course topics focus on management issues in areas such as human resources, marketing, information technology, finance and accounting, leadership, communication and international business. The degree program consists of 10 courses and successful completion of 45 credit hours. Emphasis E-Marketing: - Provides the student with a strong base of knowledge around the Internet’s marketing potentials, comprehensive enough for the student to be able to identify its fundamental application to, and maximize its value for, myriad business models. - Examine the relationship between e-commerce business models and strategies, Internet technology, and the legal and social context of e-commerce, three factors that permeate all e-commerce. - Looks at the steps required in creating a comprehensive and effective social media marketing plan Electives Internet Marketing E-Commerce Social Media Marketing E-Marketing Analytics Career Options Advertising Promotions Marketing Manager Market Analysts Marketing Coordinator [-]