A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
The people, language, and culture of the Netherlands is referred to as "Dutch". A modern European country today, Netherlands preserved its highly international character and is known for its liberal mentality. The Netherlands has many universities. The country has recently converted their own titles into the bachelor/master system. There are two types of universities: Academic (focussing more on theoretical knowledge, aka "Universiteit") or Applied Sciences (focussing more on practical knowledge, aka "Hogeschool")
Master in Marketing in the Netherlands
The two-year Research Master’s Programme in the Sociology of Culture, Media and the Arts is offered by the Erasmus School of History, Culture and Communication and the Faculty of Social Sciences. [+]
Against the background of quickly digitalising societies and media saturation, the Media, Culture & Society programme allows you to study the production and reception of established and emerging media. [+]
The Media & Business programme is specifically designed for students with an international outlook and an entrepreneurial mindset. As a student, you will be equipped with the knowledge and skills to meet the multiple challenges of today’s media and communication professions. [+]
The Master's track in Cognitive Science and Artificial Intelligence provides you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications. [+]
Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. [+]
The study program of the Master in Coaching is based on Johan Cruyff’s vision: coaching is about managing yourself, the players & staff, the team ánd the environment. [+]
We seek professional men and women who we believe have what it takes to successfully complete the MICM and who will contribute to the richness of the classroom [+]
The MICM attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in [+]
The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research... [+]
Master in Marketing
The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research, and marketing practice. You will learn to think trategically, thus understanding how superior value can be created for customers and other stakeholders while achieving organizational goals.
The journey begins by understanding how a sustainable competitive edge is obtained by creating value for customers and society. Rather than focusing on ‘recipes for success’, the emphasis is on looking further: understanding why something works. This also calls for profound comprehension of research methodology. The journey also takes you deeper in the worlds of consumer and business-tobusiness marketing, either product or service, thus enabling you to address marketing challenges in an increasingly complex international environment.Second semester... [-]
The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society. [+]
Master of Science (MSc) in Communication Science: Corporate Communication
The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society.An important question within Corporate Communication is:How are communication strategies being developed, approved, implemented and evaluated?
A vital aspect to note is the public responsibility of organisations, especially in relation to public opinion and the public debate in the media.The track features topics such as:corporate identity image and reputation management corporate branding theories of organisation culture and commitment theories communication in change processes crisis communication ... [-]
This Master in Business Studies - Specialization in Design Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final .... [+]
The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]
If you choose to study IBC at Radboud University you will be able to combine learning academic research techniques with practical business competencies. [+]
Join the crème de la crème in business communicationIf you choose to study IBC at Radboud University you will be able to combine learning academic research techniques with practical business competencies. We are looking for thinkers and doers with an international orientation. That is unique in the Netherlands and we are one of very few programmes in Europe to focus sharply on the practical, analytical, cultural and linguistic aspects of business. In particular, we place strong emphasis on the influence of national and organisational culture on companies and institutions that operate across borders. Thanks to our network, we are able to arrange excellent group internships, and we are selective (max. 50 students per year). You will find yourself in a dynamic learning environment with smart, motivated follow students and you will receive close personal guidance from highly experienced members of faculty. We are not hierarchical and we are not an MBA. As a future executive you will need to be able to assess the quality of business research. A lot of business studies lack academic rigour. Our graduates learn how to separate the wheat from the chaff.... [-]
The programme has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this programme. You will have to prove yourself as a creative problem solver, able to measure up to professional standards as well as academic excellence. [+]