The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.
Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.
The people, language, and culture of the Netherlands is referred to as "Dutch". A modern European country today, Netherlands preserved its highly international character and is known for its liberal mentality. The Netherlands has many universities. The country has recently converted their own titles into the bachelor/master system. There are two types of universities: Academic (focussing more on theoretical knowledge, aka "Universiteit") or Applied Sciences (focussing more on practical knowledge, aka "Hogeschool")
Masters in Marketing in the Netherlands
Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. [+]
Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]
In markets that are becoming increasingly more competitive, sports marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations. This Master is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport. [+]
The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research... [+]
Master in Marketing
The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research, and marketing practice. You will learn to think trategically, thus understanding how superior value can be created for customers and other stakeholders while achieving organizational goals.
The journey begins by understanding how a sustainable competitive edge is obtained by creating value for customers and society. Rather than focusing on ‘recipes for success’, the emphasis is on looking further: understanding why something works. This also calls for profound comprehension of research methodology. The journey also takes you deeper in the worlds of consumer and business-tobusiness marketing, either product or service, thus enabling you to address marketing challenges in an increasingly complex international environment.Second semester... [-]
This Master in Business Studies - Specialization in Design Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final .... [+]
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]
Master of Arts (MA) in Marketing
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.
The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing, or MRKT 6250 Thesis ... [-]
If you are looking for a challenging and exciting career in business and you have a result driven, hands-on approach and an entrepreneurial attitude, the Nyenrode Master of Science in Management (MSc) could be just the program for you. [+]
Master of Management
If you are looking for a challenging and exciting career in business and you have a result driven, hands-on approach and an entrepreneurial attitude, the Nyenrode Master of Science in Management (MSc) could be just the program for you.
-- A high-level, solid academic basis-- Three specialization tracks, marketing management, financial management and international business / general management-- Tools to practice theory knowledge, experience and skills for excellent career perspectives-- Motivated fellow students with various personal and study backgrounds-- Personal approach-- A world renowned alumni network
Program Overview... [-]