Master Program in Marketing in Middle East

Best Master's Programs in Marketing in Middle East 2017

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

From the Fertile Crescent to the birth of Judeo-Christian values, the Middle East is home to thousands of years of human history. As the study, students can get a deeply personal look at historic events and their modern day ramifications.

Master Degree in Marketing in Middle East

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York + 8 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Top Masters in Marketing in Middle East 2017. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals. Curriculum Core courses form the backbone of your Master of International Marketing curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to teach the fundamentals of business strategy, along with specialized knowledge in advertising, consumer behaviour, new product development, marketing analytics, and digital marketing. Immersion Your Master degree program begins with a three-week Immersion. Immersion is the first course in all our Master degree programs and lays the foundations for a successful year. It is a combination of learning academic fundamentals, teamwork, and forging a sense of community among classmates.You will also have the opportunity to orientate yourself to life at Hult and your new home city. The Immersion course prepares you to develop into well-rounded business professionals over the duration of your program and provides the knowledge and skills required to apply a competency-based approach to leadership development. You'll end the course with a capstone simulation which introduces you to complex, integrated high-level business problems in a true-to-life team format. You'll develop and execute a corporate growth strategy, managing all functional areas of a business. Core courses For your first three modules, your core courses will focus on the fundamentals of marketing and business theory—taught from a global perspective. You will then tailor your final two modules to your individual interests and career goals with electives that you can choose to take at any of our six global campuses. Understanding the Customer Products & Innovation Strategic Brand Management Marketing Analytics & Big Data Digital Marketing Integrated Marketing Communication Business Development & Channels Global Marketing Strategy Electives As part of your Master of International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs. Practical application: Simulations & The Hult Business Challenge Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects. Career development Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy. Career Fast Track The earlier you start your job search, the greater your chance of success. Our Career Fast Track program enables you to have everything in place so you can start applying for jobs as soon as you arrive on campus. Before you start your program at Hult, you'll have access to software that gives you a line-by-line resume review, webinars on resume writing, global market employment trends, and creating a targeted job-search strategy. So when you arrive on campus you can concentrate on your studies, networking opportunities, and begin your job search straight away. Line-by-line resume reviews Webinars on global employment trends, personalizing your job search, and how to get your resume to a globally competitive standard Interactive sessions with expert Careers Advisors Personalized support We work one-on-one with you to craft a tailored career strategy and give you the tools to execute it. Coaching Throughout your program, you'll attend workshops and coaching sessions to equip you with essential knowledge and skills in areas like LinkedIn optimisation, personal branding, negotiations, interview preparation, and job search strategy. Advice You'll be assigned a personal Careers Advisor who will work with you one-on-one to help you position yourself to enter your target location and industry. They can advise you on everything from visas to job applications and long-term career paths. You also have the opportunity to have an alumni mentor. Events There is a packed schedule of career events that bring companies to campus to present, network, and recruit, as well as alumni mixers, expert guest speakers, and career open house events. Post-graduation Your career development doesn't stop when you graduate and neither does Hult's support. Constantly stay connected Your alumni network is one of your biggest assets. Hult Connect is an online portal that allows you to link with the 16,000 Hult alumni working in every major industry in every corner of the world. You'll also have access to our global job board so you can continue to take advantage of our relationship with the world's top employers seeking talent. Hult's Alumni Mentorship Program provides you with an opportunity to be a part of coaching the next generation of leaders coming out of Hult. Hult Connect, the online portal for our 16,000+ alumni network Alumni Mentorship Program Global job board and networking events Lifelong education Change never stops, so your business learning shouldn’t either. We empower you to stay up-to-date with emerging trends by taking a complimentary elective each year for the rest of your life. One elective a year, on us. Most careers span decades and critical skills can change as you progress in seniority. The rapid pace of change also means future critical business knowledge might have simply been impossible to learn during your program. Before 2004 there was no Facebook or YouTube; neither the iPhone nor Airbnb existed prior to 2007; and yet understanding the impact of these innovations is critical for business success today. At Hult, you can refresh a skillset or get up to speed in a new business trend by enrolling in one elective a year at any of our global campuses. There’s a small registration fee, but the course is otherwise free of charge. Executive education options for life. Instead of studying an elective, every year Hult alumni can enroll in a range of leadership Summer Executive Education Programs at our historic Ashridge Estate campus in Berkhamsted, U.K. Courses feature a range of leadership and development programs, and are taught by experts with practical, theoretical, and commercial experience. There’s a small registration fee, but courses otherwise cost over $10,000 so the savings over time for Hult alumni are significant. Admissions & fees Hult takes a holistic approach to reviewing your application. In addition to academic achievement, we look for cultural awareness, leadership potential, and a drive to succeed. [-]

Master's Degree In Integrated Brand Communications

Universidad Pontificia De Salamanca
Campus Full time October 2017 Spain Madrid

This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. [+]

Program Description This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. It is focused on acquiring knowledge and skills to develop integrated communication strategies for brands, both advertisers and brand and branding consultancies, advertising agencies and media agencies or marketing. Dial professionalizing character, the master is held in Madrid under blended learning methodology (blended-learning). It is developed in collaboration with Media Arena, media agency of Havas Group, contributing its expertise to the development of the training program, and with a heavy load of activities, workshops, case studies and classes of important professionals in the communication sector brands . And is that today, there is a strong demand for advertising training planners and related professions related to brand communication in media agencies, advertising agencies, consultants and advertisers. The Master offers real practices relevant agencies and consulting firms, which develop during the classes (Interbrand, Summa Communication, Shackleton, JWT, Publicis, Corporate Excellence, Morillas, Arena among others).   GOALS The overall objective is to train professionals for managing brand communication with a high level of knowledge on effective strategies and integrated communication. Its specific objectives are: It offers an innovative and specialized vision of strategic planning brand communication, providing tools and techniques to optimize performance. Focused on the acquisition of knowledge, competencies and skills to plan, manage and monitor the different actions strategically communication of brands in different areas of conversation, all in an integrated and effective. From a comprehensive and professional training, enables management of projects global brand and its translation experiences with their audiences through concrete action plans. Participants will design research projects and analysis of the effectiveness of communication and the return of such actions to create value, taking into account the environment variables. professional profiles Brand strategic planners: planners in advertising agencies, media agencies and other advertising companies responsible for planning strategies and communication campaigns for brands. Strategic brand research: research professionals specialized markets and consulting methodologies, tools and metrics related to the effectiveness of communication and the valuation of brands. Account planners, account managers and customer service directors who must properly manage marketing plans and advertising for brands. Strategic brand consultant: professional branding and brand consulting to develop the understanding strategic and organizational level of the relationship between brand and communication, designing global brand strategies and the development of different specific action plans in different environments. Brand managers (brand managers) or responsible for integrated brand communications, advertising, commercial communication or marketing you have to take ultimate responsibility for planning, implementation and evaluation of communication, advertising and promotional activities of trademarks in advertising companies . CURRICULUM The curriculum presents two courses chosen by the student: specialty Brand Brand Planning and Research. Brand Marketing. Contents of brand communication in which the new rules of branding are shown and taught how to develop innovative projects brand. It includes the following subjects: Fundamentals of Marketing (6 ECTS) integrated brand communications (ECTS%) Fundamentals of branding (6 ECTS) Consumer (3 ECTS) Brand experience (3 ECTS) Skills (3 ECTS) Brand Planning. specialized in mastering the most important for strategic planning of a brand methodological tools module. Research planning (4 ECTS). It includes: Brand strategy (6 ECTS) Channel planning (4 ECTS) Digital branding and social media (6 ECTS) Brand trends (4 ECTS) Brand Research. Content research focused on efficiency and return of investiment (ROI) of the shares of brand communication. Brand metrics (6 ECTS) Research methodologies for marks (10 ECTS) Marketing intelligence (4 ECTS) Metrics digital and social media (4 ECTS) Practical Training (10 ECTS) Master's Thesis (6 ECTS) Methodology The master mentoring methodology applied to accelerate the learning process in which the student takes responsibility for their own personal and professional development. The mentoring establishes a personal relationship directed between tutor and student and is based on: a) plenary sessions, b) workshops, c) workshops, d) group tutorials or individual, e) practices in f real environments) project to master . Duration and Price Start date: October 2016 (60 ECTS) Duration: From October to June Price: 134 € / credit (€ 8,040) places available: 20 Location: Madrid Contact: masterbrand@upsa.es / posgrados.sie@upsa.es www.espaciobrand.es [-]

Mastère de Spécialisation en Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18  October 2017 Lebanon Beirut United Kingdom London + 2 more

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

Top Masters in Marketing in Middle East 2017. MSM: Mastère de Spécialisation en Marketing Specialized curriculum in Marketing Target: Holder of a master’s degree Minimum experience: 2 years Language: French Objective Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. Two international diplomas Specialized Master in Marketing and Communication from the ESA Specialized Master in Marketing and Communication from ESCP Europe Course structure Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M. An international seminar is organized in Brussels and London every year. Fees Tuition: 16500 USD (not covering the fees of the international seminar) [-]

Master in Marketing, Management, Communication & Media

Paris-Sorbonne University Abu Dhabi
Campus Full time 18  February 2017 United Arab Emirates Abu Dhabi

The classes combine theoretical knowledge, business, professional and operational methodologies, so as to expand analytic and conceptualisation capacity, preparing for work in an international [+]

OVERVIEW The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world. In today’s evolving marketplace, innovation communication strategies are imperative to enhance individual and national development. With rapid globalization, the current economic environment faces many challenges including changing consumption patterns, increasing competition, talent retention, shifting media platforms, transforming trends in the digital age and socio-cultural issues. As a result, business firms and government entities require their products and services to be deeply linked to communications and social changes. This course will enable students to develop communications, brand, media and management strategies, as well as evaluate them using the right methodologies. This cohesive multi-disciplinary programme covers varied topics crucial for our student’s future careers as key influencers. Students will improve decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft HR policies and manage human assets and communications strategies as well as apply data to craft compelling messages and seamlessly handle critical PR situations. Our faculty is composed of distinguished professors and lecturers from Paris-Sorbonne and the CELSA Graduate School of Communication who have achieved worldwide acclaim and impart a thorough knowledge of Marketing, Management, Communications and Media. International recognition Paris-Sorbonne University Abu Dhabi provides the combined experience of three globally renowned French universities including Paris-Sorbonne University, Paris-Descartes University and Pierre and Marie Curie University. This rich heritage of joint excellence is now available in Abu Dhabi under the Ministry of Education and is recognised worldwide. A unique affiliation to CELSA Graduate School of Communication Established in 1957 and attached to the Paris-Sorbonne University, this graduate school is dedicated to information and communication sciences. CELSA trains top professionals for companies involved in communications, marketing and advertising, management, media and journalism. The unique affiliation between Paris-Sorbonne University and CELSA ensures that our students are at the forefront of developments in these fields and are well positioned for careers at a global level. [-]

MA In Marketing

ISEG - Lisbon School of Economics & Management
Campus Full time September 2017 Portugal Lisbon

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas .... [+]

OBJECTIVES

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in several areas of espe¬cia¬li¬zação; provide a first approach to scientific research in marketing.

RECIPIENTS

The MA is mainly intended to complete the formation of the first cycle propor¬cio¬nada for a degree in management, finance, economics, engineering, communication and ou¬tras related fields. This is a master of professional nature in order to ensure that students who complete this course enhancing its prospects em¬pregabilidade and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA

Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. According to paragraph d) of article 17 of Decree-Law 74/2006 of 24 March, as amended by Decree-Law No. 107/2008 of 25 June, are also evaluated other applications con¬si¬de¬ra¬ appropriate for the scientific and peda¬gó¬gi¬ca commission. Candidates are assessed based on the final rating of the 1st cycle in cur¬ri¬cular analysis and a possible interview.... [-]


Master in Global Luxury Management

SP Jain School of Global Management
Campus Full time August 2017 India Mumbai

The program exposes the participants to the world of global luxury and relates and connects it to the bursting emerging luxury markets like India. The industry centric curriculum and real life projects both in India and Milan would give them a complete grip over the nuances of the developed European luxury markets and the rapidly growing emerging markets. [+]

Luxury is all about experience, it is all about aspiration, it is about dreams and the well travelled Indian wants to re-live the same international experience in their own country. Over the last few years, with the economy doing well and more disposable income, there has been a change in the consumption pattern of the Indians. The spurt in affluence, and the emergence of a new breed of young population has led to a rapid growth of the luxury sector. There is a voracious appetite for luxury products such as jewelery, cosmetics, fragrances, electronic gadgets, automobiles to luxury services like hotels, spas, real estates,exquisite holiday destinations, to the big fat Indian weddings. India has become the prime destination for top-notch global and domestic brands. Many high-end luxury brands have set up shop here, some are at the threshold waiting to enter and many more are eyeing India. The latest ASSOCHAM report said ‘Indian Luxury market will cross $18.3 billion by 2016; India’s luxury market will break all times record in 2016’ One of the gravest challenges that the growth of the luxury industry in India faces, is a dearth of skilled and talented persons who understands the Indian luxury consumers, who can understand the luxury product and services, the marketing, financial and operational aspects of luxury and who understands the idiosyncrasies of both the domestic and international Luxury industry. In order to bridge this gap SP Jain School of Global Management in collaboration with MIP Politecnico di Milano Graduate School of Business – Milan announces the launch of their new Masters Program – ‘Master in Global Luxury Goods and Services Management’ (MGLuxM) The program exposes the participants to the world of global luxury and relates and connects it to the bursting emerging luxury markets like India. The industry centric curriculum and real life projects both in India and Milan would give them a complete grip over the nuances of the developed European luxury markets and the rapidly growing emerging markets. PROGRAM STRUCTURE This course exposes participants to the world of global luxury and relates to emerging luxury markets like India. The industry centric curriculum and real life projects, both in India and Milan, gives them a complete grip over the developed luxury markets and rapidly growing emerging markets. TERM 1 – MUMBAI The first part of the program, held in Mumbai, introduces students to the world of GLOBAL LUXURY MANAGEMENT through interactions and networking sessions with experts from the luxury industry. It helps them: Understand Indian luxury consumers, products & services, and the marketing, financial and operational aspects of the domestic luxury industry Understand Indian markets: a multicultural perspective Understand idiosyncracies of the luxury sector in emerging markets TERM 2 – MILAN In the second term of the program, held in Milan, students dive deep into the value creation process of luxury management – from brand creation and innovation to operations, distribution, retailing and service quality. In the second term, students will: Turn design into luxury products and collections Turn superior craftsmanship into operations excellence Create luxury experiences through communication and retail Get exposed to the luxury industry in Milan and neighbouring European luxury capitals TERM 3 – S P JAIN OR MIP The final term of the program is dedicated to a ‘Project Work’ allowing participants to put their classroom lessons to practice. The project could be a report from an optional internship, an essay describing a business plan for a luxury start-up, market analysis or a desk research on a specific topic or industry. In the final term, students must: Create a plan for a new luxury brand or business Undetake research in an area of international luxury management Pursue an internship with a luxury brand OUTCOME On successful completion of the program, graduates will witness huge opportunities in the luxury and premium goods/services sectors in India and abroad. Graduates may consider applying their knowledge and skills in the fields of marketing, sales, branding, communication, operations and product development in fashion, automobiles, services, consulting and e-commerce companies. The Career Development teams of S P Jain and MIP organize networking events and industry workshops for students throughout the course of the program. This collaboration facilitates mentorship and gives students access to a wide network of professional contacts that can be leveraged over the course of their careers. FACULTY Participants of the program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled industry experts and leaders. Their repertoire of industry experience and research background establishes them among the leaders and opinion makers in the industry. By joining the program, participants have the opportunity to develop their knowledge with the guidance of faculty that is strongly dedicated to the creation of an intellectually stimulating classroom – where new ideas are initiated, developed and launched. ELIGIBILITY The program is ideal for: Young graduates with at least a Bachelor’s degree of three years from recognized university in India or abroad Participants who have an aptitude and appetite to work in the luxury space Participants with excellent written and spoken communication skills (proficiency of the English language is a must), leadership and managerial skills, and the willingness to meet the demands of a rigorous Master’s degree. [-]

International Master / MBA in Art Market Management

Group EAC
Campus Full time 1 - 2  September 2017 France Paris

Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis... [+]

Top Masters in Marketing in Middle East 2017. Level 1 state-certified diploma One or Two-year programme after 3 or 4 years of higher education Profile Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis. Key Points School ideally located in the heart of Paris Programme fully taught in English or French Level 1 state-certified diploma One (MBA) or two-year (Master) programme International faculty Professional field trips High level academic training Internship opportunities Dissertation The dissertation stems from organised thinking and research focused on a specific topic. This work is an essential tool for launching a professional career, since it enables students to create a network through meetings with major actors of the artistic and cultural environment: curators, foundation directors, auctioneers, dealers, designers, exhibition or festival organisers, etc. students thus come to be recognised as particularly competent in one or more fields of the art market. A few examples : international trade of works of arts in France auction sales on the net the chinese art market Professional project The professional project is designed to be a training ground for the development of professional skills. students work throughout the year with one or more professionals to complete the project. They acquire human resources and coaching skills. The task consists of four assignments: a sectoral study, a development initiative, an innovative operational project and an artistic or cultural project. students form teams taking into consideration the realities and needs of the international art market. A few examples: launching of a concept store for cross-cultural fashion and art goods creating an online art platform exporting the Biennale des antiquaires to Qatar creating an african contemporary art guide Internships Internships will allow students to enrich their academic knowledge by getting hands-on experience and gain valuable experience that can make them more marketable to employers. The main goals of the internship are to: discover the multiple aspects of the functioning of a business promote the personal and professional integration of the student to a team in the field of activity evaluate ones skills in regards of the profession take part in projects be in contact with professional experts A few examples: Alliance française in Chicago: administration, communication and organisation of cultural events Artcurial: expert assistant for the modern art department Christie’s France, Business Management department: taking part in the good execution of sales and updating and monitoring sales results. Maison Lalique: assistant to the communication and heritage department De Jonchkeere gallery: implementation logistics Sotheby’s France: inventory and sale preparation for the tapestry expert Languages English: for non-English native speakers, English enhancement courses will be provided during training. Language learning at the EAC is dynamic and in self-training thanks to an e-learning platform. French: in order to welcome non-French native speakers at best and facilitate their integration in France, the EAC provides French methodology and culture classes as well as unlimited access to the E-learning platform. [-]

Mastère / MBA Management du luxe

Group EAC
Campus Full time September 2017 France Paris

Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais... [+]

Nouveau programme sous l'égide de l'Institut Français du Luxe. Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais. Le Manager du luxe sera force de proposition dans la mise en œuvre de projets innovants ; tout en étant apte à contribuer au développement de l’entreprise, comme à la pérennisation de la marque dans laquelle il évoluera. Ces compétences professionnelles, tant théoriques que pratiques, lui permettront d’appréhender et de s’engager dans le monde de l’entreprenariat ; en devenant lui-même l’artisan de projets uniques, ambitieux, modernes et visionnaires. Des enseignements professionnels assurés par… des professionnels : Le programme Mastère luxe « Manager du luxe » a été soumis à un cahier des charges exigeant : celui de proposer des modules de cours assurés par des professionnels du luxe ; spécialistes reconnus dans le milieu dans lequel ils opèrent. Ainsi, le contenu pédagogique du Mastère Luxe réunit un ensemble de cours fondamentaux, formant l’acrotère des compétences professionnelles attendues d’un futur manager du luxe. Ces cours fondamentaux sont regroupés dans sept blocs de compétences : Economie du Luxe Droit du Luxe Marketing et communication du Luxe. Langues vivantes Management du luxe Sociologie et tendances Marketing international A ces cours fondamentaux, viennent s’ajouter dix blocs de compétences d’enseignements spécialisés entièrement dédiés au monde du luxe : Art – Culture – Luxe Savoir Vivre à la Française Cosmétiques, maroquinerie et accessoires Objets du luxe et de collection Haute Couture Gastronomie, Arts de la Table et Hospitality Luxury in progress Tourisme de prestige Horlogerie haut de gamme Haute joaillerie [-]

Master of Strategic Marketing

The University of Wollongong in Dubai
Campus Full time June 2017 United Arab Emirates Dubai

The Master of Strategic Marketing (MSM) program at the University of Wollongong in Dubai will provide you with a thorough grounding in contemporary theory and practice, to help you develop the strategic marketing techniques required to excel in a competitive global marketplace. [+]

Top Masters in Marketing in Middle East 2017. The Master of Strategic Marketing (MSM) program at the University of Wollongong in Dubai will provide you with a thorough grounding in contemporary theory and practice, to help you develop the strategic marketing techniques required to excel in a competitive global marketplace. Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment. If you are a marketing practitioner with the ambition to become an effective strategist, the MSM will provide you with the advanced skills and competencies to succeed in an international business context. Course Overview The Master of Strategic Marketing (MSM) will give you a detailed insight into marketing based disciplines, including consumer behaviour, market research, communications, retail marketing, strategy and management. Through applied research, critical analysis and industry interactions, the program will help you understand the impact of globalisation on marketing practices and enable you to develop marketing strategies that can be applied to your current or future roles. A key component of the MSM program is the practical development of key skills in a real-world environment. This includes connecting with businesses in the field through a range of guest lectures as well as an industry-focussed management project that will help you to develop professional practices relevant to your area of interest. Career Opportunities Career progression is rapid in the marketing field and the MSM will give you a head start in achieving the highest level in your chosen sector. Students and graduates of the MSM typically work in roles such as: Advertising Executives Brand Managers Direct Marketing Specialists Market Researchers Industrial Marketing Specialists New Product Developers Public Relations Executives Retail Managers Web Marketing Specialists. Accreditation and Recognition This program is accredited by the UAE Ministry of Higher Education and Scientific Research and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors. In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW degree after completion. [-]

Master of Marketing

Kilroy Norway
Campus Full time Part time January 2017 Australia Gold Coast

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]

Master of Marketing

Awarding Body:

Griffith University

 

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]