Masters Program in Marketing in Italy

Search Master's Degrees in Marketing in Italy

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A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Master in Marketing in Italy

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Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10  September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Best Masters in Marketing in Italy. Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors... [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the... [-]

Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time October 2017 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

Best Masters in Marketing in Italy. 5 SCHOLARSHIPS UP FOR GRABS SCHOLARSHIP COMPETITION CREATIVE ADVERTISING. Deadline: 12 May The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. You’ll prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Both of these core life skills are transferable across any number of disciplines, particularly those associated with commercial creativity. In addition to a Certificate of Recognition from Media Design School, eligible graduates will receive an Academic Master’s Degree awarded by NABA and Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research. About Media Design School Media Design School is New Zealand’s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees in emerging creative fields, including bachelor’s degrees in 3D animation, media design, visual Eeffects, game art, and game programming. Media Design School alumni have gone on to employment with top companies such as DreamWorks, Pixar, BBDO, and Saatchi & Saatchi, and they have worked on major productions such as The Hobbit and Avatar. Curriculum Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction,... [-]

Master In Marketing Management

ISTUD Business School
Campus Full time October 2017 Italy Stresa VB

The Master in Marketing Management is an ASFOR accredited specialist master trained for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experiencing concrete work situations and acquire tools and techniques that prepare him to enter the company and Lay the foundations for a brilliant career and realize their professional aspirations. [+]

The Master in Marketing Management at ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. The Master in Marketing Management is an ASFOR accredited specialist master trained for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experiencing concrete work situations and acquire tools and techniques that prepare him to enter the company and Lay the foundations for a brilliant career and realize their professional aspirations. The master in 3 steps The classroom Lectures with ISTUD teachers, experts, management consultants Testimonials of company executives and company visits Group work and exercises Orientation and Career Coaching Teamworking Labs, Digital Storytelling, English and Excel I project work Interviews with Industry Manager Analysis of emerging issues and issues in management Works commissioned by companies to intervene in the design or implementation of business projects related to the topics addressed in the Master Stage in company Minimum three months of professional experience in Italy or abroad with reimbursement in: National companies and multinationals Consulting company Partner Companies Partner companies have a fundamental role in updating and continually improving the Master. The comparison with the managers allows us to align the training program with the new challenges of the labor market and with the transformations taking place in organizations and marketing and communication areas. - Accenture - Angelini - Antal International Italy - Ariston Thermo Group - Arval - Auchan - Bosch - Brown Publisher - Business... [-]

Master's Degree In Design Management (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 10  October 2017 Italy Milan

The Master Design Management is an innovative and multidisciplinary training program that aims to transfer managerial, economic, managerial and communication that are lacking in those who carried out technical studies, in order to create a new professional and complete, that is able - in line with the new market needs - to manage a "project" within a company or a study, starting from strategy and design of a product / service to the communication and the retail aspects. [+]

Best Masters in Marketing in Italy. The Master Design Management is an innovative and multidisciplinary training program that aims to transfer managerial, economic, managerial and communication that are lacking in those who carried out technical studies, in order to create a new professional and complete, that is able - in line with the new market needs - to manage a "project" within a company or a study, starting from strategy and design of a product / service to the communication and the retail aspects. STRUCTURE The Master, full-time, number closed and compulsory attendance, a total duration of 10 months of which 6 classroom and 4 stage.PROGRAMMAIl Master is structured as follows: Fundamentals of management: elements of economics and business organization Design: economics and industry structure Project Management: management of design and innovation projects Strategies for innovation and business development The creative process to support innovation in design-oriented companies Marketing and communication: differentiate through design Brand management Web and new digital media: the impact on the marketing activities and brand management Start a business project: from the idea to the business plan The 2017 edition of the master will be enriched by Project Work commissioned directly by companies including Channels, Collistar and Milan Contract District. Participants will then do some outdoor sessions at the reality of excellence in research, development and innovation in companies and showrooms in the industry. STAGE The Master includes 4-month internship at leading companies, consulting firms or offices. RECIPIENTS The Master is addressed to graduates in architecture,... [-]

Master in Marketing and Communication

Ca' Foscari University of Venice
Campus Full time October 2017 Italy Venice

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). [+]

This degree programme offers the possibility to get a double/joint degree with other European Universities. Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of this study programme students can be awarded with a double degree: "Laurea Magistrale in Marketing e Comunicazione" of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). Curricula available Marketing and Corporate Communication Innovation and Marketing (fully taught in English) Link to the Degree Programme page Link to the apply procedure page Access to the programme Restricted. Places available are 190 (100 for the Marketing and Corporate Communication curriculum and 90 for the Innovation and Marketing curriculum). Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation. Moreover, certified knowledge of the English language at least at B2 level is required.Specifically: - For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enroll. - For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrollment will be allowed to enroll with a B1 level, but will be asked to obtain the B2 level before graduation. Admission requirements To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. Learning outcomes & Occupational profiles This Second Cycle Degree Programme trains experts who will be able to play managerial roles in those companies specialized... [-]

Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11  November 2017 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrate in a much larger scenario, that take into consideration on the one hand the audience of potential clients, and on the other one the social and economic context in which companies operates and find their own market positions. In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals. The Master trains professionals that can operate both in the strategic and operational marketing in the communication offices of companies or agencies as Product Managers and Accounts. [+]

Best Masters in Marketing in Italy. THIS PROGRAM IS TAUGHT IN ITALIAN Target - The Master in Marketing and Communication course is design for graduates who are taking their first steps in the profession and for professionals who are already working in the field, with the aim of transferring competence and tools to them that will make them effective and capable to providing innovation within companies and agencies. Methodology and Structure - The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence and a very practical and operational level thanks to simulations and exercises carried out on case histories. The courses are hold by a team of teachers who take turns in the analysis of the major themes establishing direct contact with the work place enabling students to have the most updated information in order to ensure that their knowledge is ultimately extremely competitive. [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry.... [-]

Master in Museology New Media and Museum Communication

International University of Languages and Media
Online & Campus Combined Part time January 2018 Italy Milan

Our Master Course has a unique approach to museology in its most innovative trends especially at the European level. It is carried on under the auspices of the European Museum Academy Foundation (NL) which contributes with its experts and with didactic resources. Online modules offer the chance to take part into this Course also to students abroad under an attentive Tutorship. [+]

Best Masters in Marketing in Italy. Master Objective Our Master Course has a unique approach to museology in its most innovative trends especially at the European level. It is carried on under the auspices of the European Museum Academy Foundation (NL) which contributes with its experts and with didactic resources. Online modules offer the chance to take part into this Course also to students abroad under an attentive Tutorship. The Summer School will be held in the IULM Campus in Milan, a worldwide capital of design and fashion and the most vibrant Italian town. Seminars are planned in Milan as well as in other European venues. This Master Course is designed for those interested in acquiring expertise in contemporary museology and the interlinkages between museum and heritage as well in new media and museum communication. Graduates from the course will be ready to pursue careers in museums and heritage institutions, cultural organizations, educational agencies dealing with heritage issues. Master programme The study programme consists of: One Seminar of 5 days in Milan at the opening of the Course; 4 on-line Modules with the participation of experts and practitioners with a documented international experience; 6 days of Summer School and diplomas giving ceremony in Milan including one day excursion to Venice; Free attendance at optional international meetings co-organized by the European Museum Academy during the semester. This programme is subject to minor changes due to organizational circumstances. Topics Milan Seminar The Evolution of the Museum Definition Museums Management Total Quality Management... [-]

MaBDA – Master in Big Data Analytics

LUISS Business School
Campus Full time March 2018 Italy Rome

LUISS Business School’s Master in Big Data Analytics, developed in partnership with Oracle, provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished [+]

LUISS Business School’s Master in Big Data Management provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished Data Scientist. The digitalisation of the world economy is making data available at an unprecedented pace. Companies and organisations around the world are working to make data an integral part of their business model. A key ingredient in the recipe for a successful data-centric decision approach to business is the “data scientist”. This new professional figure is highly demanded as enterprises are increasingly harnessing the data at their disposal. Several surveys conducted in Europe and in the US show that the “data scientist” is one of the most requested professional figures. The Master in Big Data Management is a perfect opportunity for all those who are seeking a career in the fascinating and fast-growing world of data as a qualified data scientist. PROGRAMME Students begin with the Preparatory and General Management courses and then focus on the electives and different lab activities, in order to guarantee a gradual professional and personal growth for each student. In the final months of the programme, the Field Project will allow students to put their knowledge into practice. The programme lasts 12 months composed by 8 months lectures based followed by a 4-month period of Field Project. Preparatory Courses Information Management Concepts Introduction to Big Data Infrastructure Introduction to Data Management Introduction to Big Data Programming Introduction to Statistics for Data Scientist Specialised Courses IT Courses... [-]

Master's Degree In Web And New Media Content Design

IED – Istituto Europeo di Design Como
Campus Full time November 2017 Italy Como

The course is aimed at those intending to pursue a career in the field of production of content for online platforms, including the industry in huge content development aimed at the use of mobile devices. This period of history records the continuous transition from paper to digital media, enabling greater design freedom thanks to the interaction with the user and the use of video and sound, as well as the structural possibility of continuous updating; at the same time new professions related to content production require specific and precise preparation, to allow authors to take full advantage of the technical possibilities that confront. The Master in Web and New Media Content Design is a highly specialized two-year period that provides expertise, tools and documentation needed to develop a deep understanding of this ever-changing industry, and trains professionals ready to embark on successful careers in the field of content production digital. [+]

Best Masters in Marketing in Italy. THIS PROGRAM 'TAUGHT IN ITALIAN Students will specialize in the second year of training in specific thematic areas. Introduce and guide students in this process of specialization authoritative professionals. Will be able to orient themselves and to specialize in the following categories: Fashion, Design and Lifestyle - Travel - Food and Wine - Arts Therefore, in parallel with a solid theoretical background, the master offers workshops and technical courses: video editing, post production, basics of photography, notions about the use of the company in a professional environment, a solid foundation seo, fundamental for positioning in the global research portals. The course includes a period of paid apprenticeship at a news organization duly registered and directed by an active professional in the field of online journalism. [-]

Master's Degree In Event Management

Up Level School of Management
Campus Part time 124 - 124  November 2017 Italy Milan Rome Napoli + 2 more

The Master in Event Management is a modern and innovative education that prepares professionals in the field of creation and event management. Unlike other more traditional courses Event Management aims to be a more comprehensive tool: it is a specific Master on the MICE sector planning strategies and on the fundamentals of integrated communication designed to suit the organizational and communication techniques. [+]

The Master in Event Management is a modern and innovative education that prepares professionals in the field of creation and event management. Unlike other more traditional courses Event Management aims to be a more comprehensive tool: it is a specific Master on the MICE sector planning strategies and on the fundamentals of integrated communication designed to suit the organizational and communication techniques. Why Choose the Master in Event Management? The new Master in Event Management Up level preparing yourself fit you to operate in a highly competitive industry through training to 360 degrees in the events and in the MICE sector. What does the Event Manager? The Master prepares comprehensively the professionals Event Manager to be able to operate in the events market "national and international", a professional who plans and develops the event, assumes responsibility for the selection of creative elements, technical and logistics. She realizes and takes care of the entire event planning, brand building, marketing and communication strategy, the audio-video production, screenwriting, logistics, budgeting, negotiation and global customer service. Event Management A cutting-edge solution to form - through this specific course - professional roles that can keep pace with market demands and even to anticipate them, thanks to a sound and thorough training, which in addition to the theoretical and practical skills needed to send each a concrete and effective approach to the management of corporate communication on the internet. An education that ensures the opening of any innovation to be constantly updated and master effectively every... [-]

Master in Fashion Brand Management

Accademia del Lusso
Campus Full time February 2018 Italy Milan

Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the... [+]

Best Masters in Marketing in Italy. Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the luxury goods sector and the fashion industry, in consideration of the specific nature of the processes which relate to these industries. Students learn how to promote a brand’s philosophy using working and strategic marketing strategies, and therefore will be able to follow the whole development and sales process of a product associated with a brand, paying particular attention to style, quality of products, image, and the efficiency of advertising campaigns. Career prospects Marketing Manager, Brand Manager, Licensing Manager, Sales Manager, Retail Manager, Fashion Buyer, Product Developer, Commercial Director, Merchandising Manager, Distribution Manager, Account Manager, Strategic Planner. Some of the subjects taught in this programme Made in Italy & Luxury Goods System Luxury Marketing & Licensing Metropolitan Languages & Trends The Fashion Product Retail Management Experiential Marketing & Branding Sales Techniques Buying Techniques Practical Workshops Workweeks Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of Italian: demonstrated by a formal certificate or Skype language interview 3-year university degree (for... [-]

Master’s degree in Communication, Information, Publishing ( taught in Italian )

University Of Bergamo
Campus Full time October 2017 Italy Bergamo

OBJECTIVES: The aim of the course is to provide the competences needed: to recognize, analyze and create texts and multimedia content as well as to deal with their organization; to collect and process information through critical thinking and by employing adequate media and technical tools; ... [+]

OBJECTIVES The aim of the course is to provide the competences needed: to recognize, analyze and create texts and multimedia content as well as to deal with their organization to collect and process information through critical thinking and by employing adequate media and technical tools to project and manage the content of both internal and external communication in private companies and public administration to provide a sound cultural and linguistic knowledge as well as a good working method, through internship and work experiences in the fields of publishing, information and communication. CAREER OPPORTUNITIES Traditional, on- and off-line, multimedia publishing The press, radio, television Press and public relations offices Communication and advertising agencies Cultural institutions, museums, theatres Companies, private and public administration ADMISSION A Three-Year First level Degree or equivalent. ENTRY TESTS Individual interview. RECOGNITION OF CERTIFICATION International certification attesting students' knowledge of foreign languages are recognized. TRAINEESHIPS Traineeship activities linked to students' studies and their final exam. These are in compliance with agreements between the University and host organizations and are closely monitored by tutors and supervising teaching staff. TUTORING The Department offers a tutoring service aimed at assisting newly-enrolled students, helping and advising them as regards their studies and in compiling their study plans. [-]

Master in Luxury Interior Design

Haute Future Fashion Academy
Campus Full time October 2017 Italy Milan

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. [+]

Best Masters in Marketing in Italy. LUXURY INTERIOR DESIGN The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. He is considered to all effects a designer of interiors and his expertise must necessarily embrace a broad range of areas such as Architecture, Design, Fashion and Art. It is a profession requiring design skills, aesthetic sense and ability to innovate, in order to propose excellent quality ideas that are able to attract and satisfy the most demanding elites. The most famous Interior Designers, as a matter of fact, are often likened to real artists and their names appear in magazines and daily newspapers throughout the world. They are much sought after personalities and deal with people who are very prominent and of high social standing on a daily basis. The aim of the Master course is to train professionals who are specialized in the Luxury sector, who are able to combine their own creative flair with the needs of different clients, paying particular attention to the aesthetical aspects, but also to the practical and functional ones, always respecting the highest standards. The course program is structured in such a way as to provide students both with practical skills, with an extensive background on planning spaces and 3D and CAD design, and with theoretical knowledge, paying particular attention to the studying of materials and to the search for... [-]