Master's Degree in Marketing in Italy

Find Master Programs in Marketing in Italy

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

Master Degree in Marketing in Italy

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Master in Political Marketing

Rome Business School
Campus or Online Part time March 2017 Italy Rome

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - Practical organization of the event. The electoral system and its specificity - Plurality systems - Majority systems - Proportional systems - Mixed systems Leadership for politics - Interpersonal influence - Leadership styles - The techniques Spin Doctoring - Role and activity evolution - Strategies and techniques - Excellency cases Fundraising for politics - Fundraising techniques and tactics - Fundraising patterns - The management of the relationship with donors - Budgeting and staffing models - Effective and ethical profiles - Phone banking, canvassing and special events Electoral campaign management - Traditional vs digital campaigns - Human resources management and organisation for an electoral campaign - The thematic campaign - Territorial campaign - Cases studies Innovative communication techniques for politics - Graphic, video and digital design - Modelling and 3D animation - Augmented reality - Mobile apps - Video mapping International excellency cases Edsegovi’s HOLOS model (Mexico) Learning Options This course may be attended in the following formulas: - on campus, at the Rome Business School Rome headquarters. - distance learning, through a cutting edge e-learning platform with live lectures and a great teacher-student interaction. Participation fees In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants. Selection is based upon the evaluation of CVs and on the results of technical-motivational interviews. The participation fee for the Master’s Degree in Political Marketing is of € 3.500,00 (V.A.T. included). ... [-]

Master in Visual Brand Design

Domus Academy
Campus Full time 12  September 2017 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Imagine. Symbolize. Synthesize. The concept of branding has evolved far beyond company logos and colors. Today, branding incorporates several disciplines, from visual design to sound design; from storytelling to consumer psychology to marketing. Branding is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. It is a voice, a tone, an integrated vision formed by the synergy of research, design, narration, graphics, music, and more. In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. Audience The program is designed for candidates with a first-level degree in visual and graphic design, design, communication, marketing, or related disciplines. Outcome During this degree program, students will: Demonstrate the ability to create innovative visual branding concepts, scenarios, and solutions for a variety of diverse companies, industries, and organizations. Effectively communicate concepts, methods, and design proposals through a variety of techniques, including visual, verbal, and prototyping. Program The Master in Visual Brand Design aims to form visual brand designers and dynamic brand managers who are innovative, visionary, versatile, direct, and effective. The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the nature, languages, and values of the contemporary design scene Analyzing new aesthetic and behavioral trends in the marketplace Gaining hands-on experience with a wide range of visual design techniques Investigating methods and tools for research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to visual brand design. Some possible workshop topics include the following: Use a mix of communication strategies and design tools in order to develop the global brand identity of a small to medium-sized company, a product line, and/or a startup. Develop a proposal that combines design approaches in a new, innovative, and surprising way. Your project might involve an established brand, an emerging company, a company that wishes to reposition its business, or a new venture. Analyze user activity and social behavior to solve product design problems; use narrative design tools, such as storytelling, storyboards, and video. Explore the design process from the point of view of people and their activities in everyday contexts. Learn to decipher people’s needs, expectations, and desires; develop use scenarios; and create and validate solutions. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Visual Brand Design program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies like these in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: Bastard, Danone, Forevermark, Fundación Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Faculty The Master in Visual Brand Design program relies on the collaboration of a network of visiting professors, designers, and company representatives, coming from various sectors of industry, to lead hands-on workshops and involve students in international initiatives. Career Opportunities The Master in Visual Brand Design program trains visual brand designers and brand managers to design and manage brand identity for companies in various sectors of industry on both a local and international scale. Graduates may launch their careers in fields such as fashion, design, events, trade shows, services, digital media, or public administration. They may work for the marketing department of any company or for graphic design or advertising agencies. Or they may choose an entrepreneurial path. [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

Top Master Programs in Marketing in Italy. The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the courses, the Master concludes with an internship. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee. STRUCTURE The Master’s degree is a 12-month full-time program including an internship or project work (total length: 1500 working hours). The academic part is divided into two terms. You will cover 1000 hours of study: 400 hours of classroom activities and 600 hours of individual/group work. During the first term you will study the fundamentals of marketing and communication, while the second term will deal with practical aspects and focus on the new media tools you will use in your professional career. The two terms are followed by an internship period of 500 working hours. This internship can be carried out at various companies and agencies in Italy or abroad. It is your chance to put into practice the theory and techniques learned during the two academic terms by working on marketing and communication strategies/campaigns, analyze and create solutions to real problems and work on action plans. You are expected to make the most of these opportunities by learning from the professionals you will be working with. At the end of the internship you will be required to hand in a ‘Final Report’, which you will present to the Director of Studies showcasing your activities and analyzing the theories and lessons learned during the academic part. LEARNING METHOD The main aim of our teaching staff is to first lay down a solid grounding of theory and then to build on this foundation by introducing more practical aspects. This method will result in you confidently entering the work environment of this industry, ready to deal with any scenario you will face. The teaching staff will help you grasp these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; as well as individual assignments and assisted private studying. The courses are structured to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation. CAREER DEVELOPMENT Career development is a key part of this program. The goal is to give you the opportunity to develop yourself and your skills even after you have left the school. The right career choices can help you do just this. The program includes a 500-hour internship which represents an opportunity for you to analyze real marketing and communication problems, develop strategies, and elaborate action plans together with professionals in the marketing and digital communication industry. The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, alumni reach a 96% placement rate. [-]

Master in Fashion Direction: Brand & Product Management

Milano Fashion Institute
Campus Full time October 2017 Italy Milan

The Master in Fashion Direction / Brand &Product Management (transformation of the previous Master in Fashion Project Management)is aimed to form professionals, with different skills, that are able to contribute to the process of brand management [+]

Master in Fashion Direction: Brand & Product Management

 

The Master in Fashion Direction / Brand & Product Management (transformation of the previous Master in Fashion Project Management)is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.Thus, the professional figures represent the ideal connection between the conception of creative products and their integration into managerial processes, at different leveles: corporate, brand and business unit.The most important professional roles are: Merchandiser, PM, Brand Manager, Licensing Manager.Because this is an highly innovative area, the potential of the profile will be developed through a selection process that favors participants coming from different educational background (mostly from degrees in communication, design, management, but not only these), in order to create within the classroom all the skills and competences that are typical of cross-functional company teams. The different backgrounds of the participants make possible the development of interdisciplinary skills and competences of "creative retail management, " able to communicate with all the areas and professionals figures of the fashion companies, both creative and managerial oriented.The figures formed are junior profiles able to support in a qualified way the processes of product management & buying, merchandising and pricing, line building, brand management, fashion coordination, licensing management, trade marketing & communication. The Master Course is completely in English.... [-]


Master's Programme in Marketing

Umeå University, Umeå School of Business and Economics
Campus Full time

This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

 

This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in today’s competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


Master in Advanced Marketing (Spanish)

University of Deusto: Deusto Business School
Campus Full time 12 

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]

Program Description This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies. The Master's Degree in Advanced Marketing is taught itinerant way between the campus of San Sebastian and Bilbao: Course next edition 2016/17: Campus Bilbao The program is aimed at Graduates in Business Administration (or equivalent) or other disciplines that have completed at least 12 ECTS in the area of ​​marketing such as advertising and public relations, Communications, Tourism, Journalism, Psychology ... Program A) Compulsory subjects: from September to January Strategic Marketing Area Area Strategic Brand Management Relationship Marketing Area B2B and Channel Management Area Area Integrated Communication Sustainability and Innovation Area Manager on a Networked World B) Optional subjects: February -September Optative subjects Business practice Master's Thesis Admission requirements Academic Requirements Official university degree (or equivalent). People who are in the final year of college may apply for admission, in which case the final admission is conditional upon completion of studies before the Masters. Have completed at least 12 ECTS (or equivalent) in the area of ​​Marketing. In case you have not completed the number of credits, it must have professional experience in the field of marketing attesting basic knowledge of the area. They can also request access to the Master who are in the final year career, in which case the final admission will be conditional upon the completion of studies. Languages: The compulsory subjects are taught in Spanish (85%) and electives in English (15%) so that candidates are required to a level equivalent to C1 in both languages. Proof of English proficiency: the following titles that are equivalent to C1 may be submitted: Certificate in Advanced English - CAE BEC Higher TOEFL from 80 IELTS from 6.5 There is also the possibility of an internal level test organized by the Language Institute of the University of Deusto or take and pass courses leading to level C1 of the Institute of Languages ​​of the University of Deusto. If the candidate simply B2 level of English at the time of applying for the program, it can be provisionally admitted on condition that their level of English at the time of enrollment (in September) becomes C1 . This involves an explicit commitment of the candidate provisionally admitted to improve their English in the period between the request for admission and completion of enrollment. Professional experience: It is not necessary to have professional experience, although it is considered as added value that candidates provide. Career prospects Marketing departments and multinational companies with a global presence. Marketing departments of small and medium enterprises Companies providing marketing services such as consulting Marketing, Communication agencies, advertising agencies, media centers and agencies. Public or semi-public institutions should develop marketing activities, such as tourism development agencies, museums, trade associations, and the like. The Careers Department of Deusto Business School aims to facilitate contact with the business world and to equip participants of the University Masters of some tools to help them promote and improve their employability. [-]

MaBDA – Master in Big Data Analytics

LUISS Business School
Campus Full time March 2017 Italy Rome

LUISS Business School’s Master in Big Data Analytics, developed in partnership with Oracle, provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished [+]

Top Master Programs in Marketing in Italy. LUISS Business School’s Master in Big Data Management provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished Data Scientist. The digitalisation of the world economy is making data available at an unprecedented pace. Companies and organisations around the world are working to make data an integral part of their business model. A key ingredient in the recipe for a successful data-centric decision approach to business is the “data scientist”. This new professional figure is highly demanded as enterprises are increasingly harnessing the data at their disposal. Several surveys conducted in Europe and in the US show that the “data scientist” is one of the most requested professional figures. The Master in Big Data Management is a perfect opportunity for all those who are seeking a career in the fascinating and fast-growing world of data as a qualified data scientist. PROGRAMME Students begin with the Preparatory and General Management courses and then focus on the electives and different lab activities, in order to guarantee a gradual professional and personal growth for each student. In the final months of the programme, the Field Project will allow students to put their knowledge into practice. The programme lasts 12 months composed by 8 months lectures based followed by a 4-month period of Field Project. Preparatory Courses Information Management Concepts Introduction to Big Data Infrastructure Introduction to Data Management Introduction to Big Data Programming Introduction to Statistics for Data Scientist Specialised Courses IT Courses Information Collection and Transformation Technology Access Tools Advanced Visualisations Advanced Programming for Big Data Methodological Courses Statistics Econometrics Economic Forecasting Machine Learning Business Courses Corporate and Business Strategy Marketing Analytics Financial Economics and Analytics THE TRAINING OFFERED The programme’s curriculum is designed to teach students how to harness and process massive amounts of data, design analytical models and interpret them to help in designing marketing campaigns, understand customers’ behaviour and optimise all business processes. ADMISSION REQUIREMENTS - BACHELOR OR MASTER’S DEGREE in economics, statistics, engineering, information systems, mathematics or related fields - FLUENCY IN ENGLISH - ADMISSION TEST (mandatory) [-]

Advanced Master in Creativity & Marketing

Solvay Brussels School of Economics and Management, Université Libre de Bruxelles
Campus Full time 1 - 1 

The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes. [+]

Advanced Master in Creativity & Marketing promotes, presents, discusses and teaches new marketing alternatives to the classical demand-based marketing approaches. We offer to our participants a deep understanding and direct practice of the creativity process in the context of strategies, operating tools and marketing communication, new ways to imagine, promote and sell products, services, ideas, and experiences, a direct immersion in highly creative circles and industries (advertising, show business, cinema, event management, etc.)

 

This master is truly unique in the way to approach marketing: we will teach you "marketing of the future" while most marketing master programmes actually focus on marketing of the past...... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12  September 2017 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]

Top Master Programs in Marketing in Italy. Start Date: September 
Duration: 12 months Format: Full Time Course fee: € 14,000 Teaching language: English 
Location: Milan Required qualification: 3 or 4-year Bachelor's degree from Accredited Institutions The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and OTB students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. Course Objectives The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships. The International Master in Multichannel Marketing Management is a 12 month Master’s programme offered by MIP Politecnico di Milano, that seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today's important areas such as Digital Marketing, Big Data, Customer Experience. For most international specializing masters, MIP offers an intensive Italian language course during the first week of classes. Students have then the opportunity to attend a standard Italian language course (up to 40 hours) along the semester. Programme Structure The programme is divided into six major modules: Management Basics Marketing Management Advanced Marketing Experience Design & Marketing - the Italian Way Elective courses Soft skill courses Experience design & marketing: the Italian way This module of the program aims to analyze cases and strategies undertaken by paramount Italian brands in key sectors like food & wine, design furniture, fashion, sports, automotive and industrial goods. It presents the Italian way of experiential marketing and how does it compare with the benchmarks in the rest of the world. Admissions Ideal Candidates for the IM4 Programme The International Master in Multichannel Marketing Management is specifically designed for young graduated talents willing to face the challenges of marketing in the contemporary age. Applications for the September 2016 intake are now closed. Applications for the September 2017 intake will open in September 2017. Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Declaration of Value (DOV) procedure for Italy and establishment of the student visa. If you would like more information about the International Master in Multichannel and Marketing Management, please download our programme brochure by clicking the link, or write to infomasters@mip.polimi.it and we will respond to your requests in a timely fashion. Admission Requirements The minimum requirements for the IM4 programme are: Online application CV or resume in English Motivation letter in English Copies of University degrees and academic transcripts Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers Application fee of €100 Two reference letters (optional) Applicants will have to sit for a final motivational interview. International Students in Milan - Assistance Once you have been accepted to the International Master, you will be faced with a whole new "To Do" list. This will include visas, housing, insurance, setting yourself up in Milan and much more. Students will be put in touch with MIP's International Students Office which will be able to provide you with useful assistance and information in order to help your move to Italy go smoothly and your stay in Milan very comfortable. [-]

International Master Luxury Management

Il Sole 24 ORE Business School
Campus Full time November 2017 Italy Milan

Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. [+]

INTERNATIONAL MASTER LUXURY MANAGEMENT Official Website Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. GOALS AND PROFESSIONAL OPENINGS Our International Master in Luxury Management provides students with technical knowledge and managerial capabilities required to build a career in the luxury industry. It provides students with opportunities to learn from the experience of managers and professionals working in the luxury goods market, as well as to intern in important companies and develop a lasting network in the sector. The previous four Italian editions of this Master delivered by our Business School guarantee consolidated experience and ongoing relationships with the most prestigious global luxury brands. At the end of the course the main areas of placement and professional openings are within companies, consultancy firms, business associations and institutions of the fashion, luxury and lifestyle sectors, in the following functions: marketing communication and events brand management retail merchandising visual merchandising retail operations e-commerce and in the following luxury sectors: fashion (leather & luxury goods) design watches & jewelry perfumes & cosmetics automotive boating hotellerie food & wine TARGET The Master is aimed at young graduates and final year graduating students interested in building their career in the world of luxury, fashion and lifestyle. The course is taught entirely in English. DURATION AND STRUCTURE 9 Months: 5 months of full time classes in Milan and 4 months of internship The Master requires full time compulsory attendance. The program begins on November 20th 2017 and is organized in two phases: Theory and practice for a period of 100 days in classroom and workshops (classes are held Monday to Friday) Hands-on experience through a 4 month internship in important companies or consultancies. MILAN AND THE VALUE OF MADE IN ITALY The Italian city of Milan is recognised internationally as one of the "big four" global fashion capitals, along with Paris, New York and London. The city’s rich history and classical architecture are a counterpoint to the modern pace of life and the rising towers designed by 21st-century starchitects. It is also one of the most multicultural and diverse cities in Italy and Europe, with banking, industrial and design sectors that draw employees from around the world. Milan is also the venue where important international fairs, exhibits and trade shows take place. April is the month of the well-known Salone Internazionale del Mobile (international home furniture show): together with the associated cultural-artistic events, this fair presents the most important and innovative proposals, ideas and concepts for furniture, home decor and objets d'art. One of Milan's most well-known fashion events is the Milan Fashion Week, whose two annual editions (September-October and February-March) are the most important meeting point between prêt-à-porter and trade operators, promoting both the globally renowned brands that have made Made in Italy famous worldwide and the emerging fashion talents. For future managers in the Luxury & Fashion industries, Milan is the best place to be! PROGRAM The program is divided into the following modules: The concept of luxury across the world Made in Italy: yesterday, today and tomorrow New consumers of luxury goods The fashion, luxury and lifestyle industries Value chain and economics Project management Marketing of luxury goods Web & New media: digital and social media marketing Communication, brand management, press office and events Commercial policies and management of luxury retail stores E-commerce and e-tailing The course also includes some special activities: Company Visits: visit the sites, museums and factories of globally renowned Italian brands Project Work: work on real business challenges submitted by managers and professionals Self Marketing and Personal Branding: strengthen and develop managerial competences Master Blog: manage the Master blog with the direct supervision of the Scientific Committee INTERNSHIP The internship is an important added value of the Master and allows participants to enter the world of work complexity with solid professional tools. During classroom period, each participant is supported in identifying his/her capacities and career opportunities through individual career coaching and mock job interviews. More than 95% of our students are employed after the internship. ADMISSION The Master has a closed number and involves a process of selection aimed at evaluating the technical competencies acquired during the study period, the individual attitude and the motivation of the candidates. The selection process is carried out in 3 phases: screening and analysis of admission request and CV motivational interview (in English) English test for non native English speakers Applicants are required to submit the following documents: Copy of first-level university degree (Bachelor, laurea triennale or equivalent) Curriculum Vitae in English Photo Copy of passport or ID Card Motivation letter explaining interests and future professional projects An English proficiency test score is desirable (but not compulsory) for non native English speakers SCHOLARSHIPS 24 ORE Business School grants partial and full cost scholarships to the most deserving candidates. CONTACTS For further information write to: elisabetta.panerai@ilsole24ore.com You will be contacted in the shortest time possible. [-]

Master in Food Design

Scuola Politecnica di Design SPD
Campus Full time 12  March 2017 Italy Milan

The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals working in the field. The programme combines a focus on food-related markets... [+]

Top Master Programs in Marketing in Italy. The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals working in the field. The programme combines a focus on food-related markets with the design approach and methodologies. This creates a food designer who is able to manage the design: of processes, methods and spaces where products are processed, distributed and consumed; of food in terms of its aesthetics, communication and representation; of equipment and tools used to prepare and consume food; of all the communication activities implemented for the promotion of food products. The academic activities encompass lessons, design workshops and seminars with the leaders of the food and agriculture industry and of the design field: entrepreneurs, managers, journalists, food critics, designers, architects, publishers and chefs. The structure of the course also comprises visits to food companies, concept stores, restaurants as well as important gastronomic fairs and events. After the end of the course, students will have an internship experience in a company, agency or firm working in the field. The Master is held in collaboration with important companies and firms of the food industry. ENTRY The Master’s is open to Italian and foreign graduates coming from various scientific disciplines, social sciences and liberal arts. The program has a limited number of places available. Applicants will be admitted upon selection based on the student’s CV, portfolio and on an interview. DURATION The Master’s starts in March 2015 and ends in March 2016. It includes 580 hours of lessons and a three-month internship. Attendance is compulsory. The total workload of the course corresponds to 1500 hours/student encompassing lessons, class exercises, internship and individual study. INTERNSHIP At the end of lessons, students commence their three-month internship at companies or professional firms in the field. LANGUAGE The Master’s course is held in English. QUALIFICATION After passing the final exam, students will obtain a taught Master’s Degree from IULM and SPD. The Master corresponds to 60 ECTS credits. The Master is managed and organized by: Libera Università di Lingue e Comunicazione IULM and Scuola Politecnica di Design SPD jointly. [-]

Master in Luxury Interior Design

Haute Future Fashion Academy
Campus Full time October 2017 Italy Milan

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. [+]

LUXURY INTERIOR DESIGN The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. He is considered to all effects a designer of interiors and his expertise must necessarily embrace a broad range of areas such as Architecture, Design, Fashion and Art. It is a profession requiring design skills, aesthetic sense and ability to innovate, in order to propose excellent quality ideas that are able to attract and satisfy the most demanding elites. The most famous Interior Designers, as a matter of fact, are often likened to real artists and their names appear in magazines and daily newspapers throughout the world. They are much sought after personalities and deal with people who are very prominent and of high social standing on a daily basis. The aim of the Master course is to train professionals who are specialized in the Luxury sector, who are able to combine their own creative flair with the needs of different clients, paying particular attention to the aesthetical aspects, but also to the practical and functional ones, always respecting the highest standards. The course program is structured in such a way as to provide students both with practical skills, with an extensive background on planning spaces and 3D and CAD design, and with theoretical knowledge, paying particular attention to the studying of materials and to the search for new trends, drawing from the panorama of Architecture, Design, Art, and learning the latest techniques related to the Exhibition Design, to Lighting Design and Sound Design. At the end of the Master course, students will have developed an in-depth knowledge in Architecture and Design, they will have acquired a perfect mastery of the issues relating to the Luxury system-product and will have gained the skills needed for the development of an interiors project through its various stages: from its conception to its design, up to the control of the actual project implementation. This course is aimed at: Students who have already acquired a good preparation in Design. Professionals in the sector who wish to perfect their skills. Students who do not have a relevant background, but who can fill in their cultural and operational shortcomings by attending the Extension Courses. Study Plan History of Design Interior Design Project: Design of Luxury Lifestyle Trend Intelligence Temporary Space & Exhibition Digital Presentation: 3D Advanced Rendering Trend Intelligence for Luxury Retail Contemporary Interior: Materials and Technologies Visual Culture & Contemporary Art Sound Design [-]

Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11  November 2017 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrate in a much larger scenario, that take into consideration on the one hand the audience of potential clients, and on the other one the social and economic context in which companies operates and find their own market positions. In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals. The Master trains professionals that can operate both in the strategic and operational marketing in the communication offices of companies or agencies as Product Managers and Accounts. [+]

Top Master Programs in Marketing in Italy. THIS PROGRAM IS TAUGHT IN ITALIAN Target - The Master in Marketing and Communication course is design for graduates who are taking their first steps in the profession and for professionals who are already working in the field, with the aim of transferring competence and tools to them that will make them effective and capable to providing innovation within companies and agencies. Methodology and Structure - The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence and a very practical and operational level thanks to simulations and exercises carried out on case histories. The courses are hold by a team of teachers who take turns in the analysis of the major themes establishing direct contact with the work place enabling students to have the most updated information in order to ensure that their knowledge is ultimately extremely competitive. [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4 

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. ... [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Top Master Programs in Marketing in Italy. Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]