Masters Degree in Marketing in Italy

Search Master's Degrees in Marketing in Italy

Marketing

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Master Program in Marketing in Italy

Read More

Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10  September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Top Masters Degrees in Marketing in Italy. Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art... [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the... [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time 12  October 2017 Italy Rome

Join the most international business school in Europe! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - Practical organization of the event. The electoral system and its specificity - Plurality systems... [-]

Master in Luxury Brand Management

Domus Academy
Campus Full time 12  September 2017 Italy Milan

If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art. [+]

Experience. Elevate. Excel. If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art. You’ll approach luxury goods and services from multiple points of view: creative, organizational, managerial. You’ll examine marketing, branding, and communication for this unique market, as well as financial and team management. You’ll explore how to create elegant products and heightened experiences for your exclusive customers, while remaining sensitive to the cultural factors that surround the concept of luxury. You’ll learn to take innovative branding strategies from concept to execution, like rough diamonds that must be cut and polished to acquire their full value. You’ll develop your own personal analytical approach and language of expression. And, during an educational path that combines theory and research with practice, you’ll engage in a rewarding, collaborative dialogue with the industry professionals and consultants who guide your development. Audience The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. Outcome During this degree program, students will: Develop projects for the luxury market based on... [-]

Master in Brand Management and Communication

IED – Istituto Europeo di Design Milan
Campus Full time 12  November 2017 Italy Milan

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication. Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation and visibility) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English. [+]

Top Masters Degrees in Marketing in Italy. THIS PROGRAM IS TAUGHT IN ITALIAN Entry requirements - The Master in Brand Management and Communication welcomes graduates in communication, marketing, humanities or social science, economic and scientific disciplines; graduates in Italian or foreign design schools in creative disciplines; professionals with at least two years of experience in the field. Methodology and structure - The Master in Brand Management and Communication, now at the 15th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity. Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development. Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art. At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of... [-]

International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12  September 2017 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

IM4 - INTERNATIONAL MASTER IN MULTICHANNEL MARKETING MANAGEMENT (ENGLISH) LANGUAGE English TYPE Full time INTAKE September LENGTH 12 months LOCATION Milan TUITION FEE 15000 € UNIVERSITY REQUIREMENTS 3 or 4 year Bachelor's degree (minimum 180 ECTS) The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. This master in marketing matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. THE MASTER Thanks to the unique collaboration with IBM, UM McCann, Nielsen and Rulex students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. COURSE OBJECTIVES The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous... [-]

MA in Technologies and Codes of Communication

Link Campus University
Campus Full time November 2017 Italy Rome

The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at [+]

Top Masters Degrees in Marketing in Italy. A good technical knowledge is the basis for successfully deal with planning and creativity. Digital media and the speed of evolution of ICT (Information and Communication Technologies) in fact challenge continuously new professionals. Three years Bachelor’s Degree and the Master’s Degree programs are conceived to provide essencial tools necessary to engage these challenges. A free Italian language course will be offered to all students who pre-apply by the first week of June. Through continuous research and study, then, you will master the digital world to use it as a tool for creating cutting-edge products and to design new and more exciting services to users. Course of study The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at "making real", in collaboration with research centers within the university and with other entities related to it, the theoretical aspects discussed during the lessons. Another unique feature of the course is the presence of a highly qualified faculty and represented by leading figures from the world of ICT and interaction design, which have significant experience both nationally and internationally. These can thus ensure the transfer of experiences, expertise and knowledge accumulated during their career for students enrolled. FIRST YEAR Methodology and Techniques of Social Research Sociology of communication languages Sociology of new media and social networks Semiotics artifacts and image theory Interaction Design I Elements of Programming I (Web and mobile) Integrated course of communication Cognitive Psychology... [-]

Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time October 2017 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

5 SCHOLARSHIPS UP FOR GRABS SCHOLARSHIP COMPETITION CREATIVE ADVERTISING. Deadline: 12 May The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. You’ll prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Both of these core life skills are transferable across any number of disciplines, particularly those associated with commercial creativity. In addition to a Certificate of Recognition from Media Design School, eligible graduates will receive an Academic Master’s Degree awarded by NABA and Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research. About Media Design School Media Design School is New Zealand’s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees in emerging creative fields, including bachelor’s degrees in 3D animation, media design, visual Eeffects, game art, and game programming. Media Design School alumni have gone on to employment with top companies such as DreamWorks, Pixar, BBDO, and Saatchi & Saatchi, and they have worked on major productions such as The Hobbit and Avatar. Curriculum Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation Techniques, Digital Technologies and... [-]

MaBDA – Master in Big Data Analytics

LUISS Business School
Campus Full time March 2018 Italy Rome

LUISS Business School’s Master in Big Data Analytics, developed in partnership with Oracle, provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished [+]

Top Masters Degrees in Marketing in Italy. LUISS Business School’s Master in Big Data Management provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished Data Scientist. The digitalisation of the world economy is making data available at an unprecedented pace. Companies and organisations around the world are working to make data an integral part of their business model. A key ingredient in the recipe for a successful data-centric decision approach to business is the “data scientist”. This new professional figure is highly demanded as enterprises are increasingly harnessing the data at their disposal. Several surveys conducted in Europe and in the US show that the “data scientist” is one of the most requested professional figures. The Master in Big Data Management is a perfect opportunity for all those who are seeking a career in the fascinating and fast-growing world of data as a qualified data scientist. PROGRAMME Students begin with the Preparatory and General Management courses and then focus on the electives and different lab activities, in order to guarantee a gradual professional and personal growth for each student. In the final months of the programme, the Field Project will allow students to put their knowledge into practice. The programme lasts 12 months composed by 8 months lectures based followed by a 4-month period of Field Project. Preparatory Courses Information Management Concepts Introduction to Big Data Infrastructure Introduction to Data Management Introduction to Big Data Programming Introduction to Statistics... [-]

Master in Museology New Media and Museum Communication

International University of Languages and Media
Online & Campus Combined Part time January 2018 Italy Milan

Our Master Course has a unique approach to museology in its most innovative trends especially at the European level. It is carried on under the auspices of the European Museum Academy Foundation (NL) which contributes with its experts and with didactic resources. Online modules offer the chance to take part into this Course also to students abroad under an attentive Tutorship. [+]

Master Objective Our Master Course has a unique approach to museology in its most innovative trends especially at the European level. It is carried on under the auspices of the European Museum Academy Foundation (NL) which contributes with its experts and with didactic resources. Online modules offer the chance to take part into this Course also to students abroad under an attentive Tutorship. The Summer School will be held in the IULM Campus in Milan, a worldwide capital of design and fashion and the most vibrant Italian town. Seminars are planned in Milan as well as in other European venues. This Master Course is designed for those interested in acquiring expertise in contemporary museology and the interlinkages between museum and heritage as well in new media and museum communication. Graduates from the course will be ready to pursue careers in museums and heritage institutions, cultural organizations, educational agencies dealing with heritage issues. Master programme The study programme consists of: One Seminar of 5 days in Milan at the opening of the Course; 4 on-line Modules with the participation of experts and practitioners with a documented international experience; 6 days of Summer School and diplomas giving ceremony in Milan including one day excursion to Venice; Free attendance at optional international meetings co-organized by the European Museum Academy during the semester. This programme is subject to minor changes due to organizational circumstances. Topics Milan Seminar The Evolution of the Museum Definition Museums Management Total Quality Management in Museums Exhibition Planning Museums and... [-]

Master in Fashion Direction: Brand & Product Management

Milano Fashion Institute
Campus Full time January 2018 Italy Milan

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. [+]

Top Masters Degrees in Marketing in Italy. Master in Fashion Direction: Brand & Product Management The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market. The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant is available for both Italian and foreign students. Deadlines Start of registration: 1 February 2017 End of registration: 1 December 2017 Orientation day: 19 January 2018 Lectures’ start: 22 January 2018 All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari"). The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry. Course description The contents of the Master integrate different interdisciplinary themes... [-]

Master in Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Full time October 2017 Italy Florence

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. [+]

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. This master’s course features three main areas. Vision: the tuning between human, society and industry that makes the brand relevant. Management: the strategic marketing of a business model in real case scenarios. Communications: the creation and delivery of a sense-based message to seduce and aggregate. Fashion Brand Management is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included, as well as internship opportunities. The course’s two main projects, rebranding a major label and launching an emerging brand, are tutored by Polimoda’s Director, and are of a quality to present as a personal portfolio. The 9 month academic year goes from October to June or April to December, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The areas of Vision, Management and Communications take concrete form in the following modules: Contemporary Fashion Fashion systems; designers, products and brands by concept. Art Direction Sociology of the imaginary; art & fashion; brand ID architecture; mid-term... [-]

Master In Marketing Management

ISTUD Business School
Campus Full time October 2017 Italy Stresa VB

The Master in Marketing Management is an ASFOR accredited specialist master trained for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experiencing concrete work situations and acquire tools and techniques that prepare him to enter the company and Lay the foundations for a brilliant career and realize their professional aspirations. [+]

Top Masters Degrees in Marketing in Italy. The Master in Marketing Management at ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. The Master in Marketing Management is an ASFOR accredited specialist master trained for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experiencing concrete work situations and acquire tools and techniques that prepare him to enter the company and Lay the foundations for a brilliant career and realize their professional aspirations. The master in 3 steps The classroom Lectures with ISTUD teachers, experts, management consultants Testimonials of company executives and company visits Group work and exercises Orientation and Career Coaching Teamworking Labs, Digital Storytelling, English and Excel I project work Interviews with Industry Manager Analysis of emerging issues and issues in management Works commissioned by companies to intervene in the design or implementation of business projects related to the topics addressed in the Master Stage in company Minimum three months of professional experience in Italy or abroad with reimbursement in: National companies and multinationals Consulting company Partner Companies Partner companies have a fundamental role in updating and continually improving the Master. The comparison with the managers allows us to align the training program with the new challenges of the labor market and with the transformations taking place in organizations and marketing and communication areas. - Accenture - Angelini - Antal International Italy - Ariston Thermo Group - Arval - Auchan... [-]

Master in Communication Technologies and Multimedia

University of Brescia
Campus Full time October 2017 Italy Brescia

The Master Course in Communication Technologies and Multimedia educates highly qualified professionals, with a solid background in the theoretical foundations of the disciplines which are the basis of telecommunications [+]

Entry requirements: Having adequate knowledge at the level of a Bachelor degree, consistent with the disciplines covered by the Master Degree course. Duration of the course: 2 years (120 credits) Educational goals: The Master Course in Communication Technologies and Multimedia educates highly qualified professionals, with a solid background in the theoretical foundations of the disciplines which are the basis of telecommunications in their many aspects, in-depth specialized knowledge about state of the art technologies and methodologies for the development of innovative telecommunications systems, as well as technical and professional skills for consultancy and applied troubleshooting in various fields of telecommunications. Employment opportunities: Master Degree graduates in Communication Technologies and Multimedia may find employment with: businesses involved in designing, producing and running equipment, systems and infrastructures having to do with the acquisition, transport and safety of information and its use in IT applications; businesses which provide telecommunications services at every level, ranging from national and international operators to local ones; businesses using signal processing techniques for applications such as sound and image processing, sensors, robotics, biomedical engineering, remote surveillance, etc.; health care bodies, for the management of the biomedical instruments and for design, realization and management of innovative health services; public and private telecommunications and remote survey agencies, on land or in space; regulatory and control agencies for air, land and sea traffic; public and private research and development centres, working in innovative sectors in the context of engineering and telecommunications. [-]

Master in Photography for Communication

IAAD Istituto D'Arte Applicata e Design
Campus Full time March 2018 Italy Turin

The main purpose of the Master’s Module is to develop a new generation of professionals who are able to imagine, design, build and spread their vision with all the necessary tools to deal with the fluidity of the market. [+]

Top Masters Degrees in Marketing in Italy. Despite it’s relatively recent discovery, photography has gone through different evolutions changing itself and the world around it. On one side, it has helped us to better understand the many manifestations of reality. On the other side, photography has unhinged our certainties to reveal a metaphysical inner world. With the advent of digital photography, the photographer’s work- from pioneering alchemy in its infancy, to advanced computing today – has undergone a process of democratization that has broadened the basic skill base and raised the level of expectation at the top. To be an exceptional professional photographer today not only requires having technical expertise at shooting and printing but also a broader awareness of the entire creative and production processes. Familiarity with all technological aspects (shooting, editing, post production, presentation, distribution), the different areas and related parties involved are not enough to meet the market’s needs. Creativity and content design are the difference between the role of a person who merely does the work and of a potential creative director. A holistic approach is therefore essential to establish oneself as a leading professional in the industry. CONTENT AND OBJECTIVES The main purpose of the Master’s Module is to develop a new generation of professionals who are able to imagine, design, build and spread their vision with all the necessary tools to deal with the fluidity of the market. More experienced photographers are hired not only as technical experts, but as real creative directors. In... [-]