Master Degree in Marketing in Germany

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Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Germany is a great destination for international scholarsand has a high quality higher education system. The value of this level of education has been improved by the Germany's strong economy. Foreign students enjoy excellent living standards in a secure and safe surroundings. Berlin is the capital.

Master Program in Marketing in Germany

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Master Media, Management and Digital Technologies

Ludwig-Maximilians-University Munich
Campus Full time October 2017 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

Top Masters Programs in Marketing in Germany. The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program. The MMT program: gives you the opportunity to pursue your master's degree at one of Europe's most renowned universities in a city with a very high living quality, offers students a unique and future-oriented course structure with highly relevant practical contents, is mostly held in small groups for maximized learning success, is taught by leading scientists and researchers in their field, permanently collaborates with well-known corporate partners of the media and Internet industry of Europe's prime digital media hub, provides its graduates numerous career perspectives in the media and Internet industry as well as other industries that extensively use digital technologies - but also as founders or in academia. The MMT master's program comprises four semesters (starting in winter semester on a yearly basis) in accordance with the general schedule of the LMU. Each semester accounts for 30 ECTS credit points, thus students have to acquire 120 ECTS credit points in total. The course structure consists of  five major building blocks: Business and Technology:  This block contains four specific courses that integrate both contents from business and informatics. All course formats are highly interactive and will be partly conducted as so called "project courses" in close collaboration with companies from the media and Internet industry. Media Business: The three courses of "Media Business" address media-related topics from a business perspective. The courses "Digital Products and Services" and "Electronic Markets" will be taken together with students from other master's program at Munich School of Management. Media Technologies:   This block comprises two lectures that are offered by the Institute for Informatics and which address media-related issues from a technological perspective. Again, parts of this lectures will be taken together with students from other master's program at the Institute for Informatics. Electives:   Students of the MMT program have the opportunity to elect (advanced) courses from both business and informatics according to their preferences and interests. For this reason, a broad catalogue of courses is provided by both faculties. Each student must acquire in total 18 ECTS credit points, thereof at least 6 credit points in each discipline. Finale Module:   During their 4th semester, students of the MMT program are required to write their master thesis about a relevant topic at one of the participating institutes respectively chairs from the Munich School of Management or the Institute for Informatics. Candidates need to demonstrate a completed bachelor's degree in either business administration with a minor in informatics or in informatics with a minor in business administration. Graduates of integrated programs like media informatics or information systems are also highly invited to apply for the program. Additionally, applicants need to prove very good English language skills. Knowledge of the German language is no prerequisite. We provide you the opportunity to apply for the MMT program on a yearly basis. An application is possible from 1st February to 15th May of the year in which you would like to commence your studies. [-]

MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. The programme begins every January, with the next intake joining us in January 2017. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them. The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty. By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available. Please note, the MSc in Marketing and Creativity programme is taught entirely in English and has only one intake per year (January). The application process for the January 2017 intake of the MMK is now open. Is our MSc in Marketing and Creativity right for you? Yes, if you are a looking for: an accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice a ground-breaking programme that brings together creative minds to teach a fresh approach to marketing a practical programme in which you launch your future career with support from a network of creative professionals an insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty an innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field an international programme that brings together perspectives and experiences from across Europe a value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career There are many Masters in Marketing out there, but there are none quite as innovative as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application! Key features With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features: An eight-month taught course (January to October) with a practical approach to marketing and creativity. (Please note that including internship and thesis portions, the programme's length is 18 months in total.) Seminars offered in conjunction with our partners in leading creative fields Opportunities to attend seminars on one or more of the other ESCP Europe campuses A supervised team-based marketing consultancy project The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni A (minimum) 16-week individual internship A professional research thesis A unique approach to education that we like to call 'Not By The Book'. Core Themes Successful marketing managers bring together a good measure of creativity, marketing skills and management know-how. It is for this reason that we have organised this programme around four core themes - Creativity, Marketing, Management and Analytics. Creativity A definite focus on creativity and its value is what makes this programme stand out from the perspective of both students and employers upon graduation; creativity runs as a theme throughout all modules. Our unique Creativity Workshops help you develop and enhance your own creativity skills, while our Creative Industries Seminars and case studies bring you face-to-face with best practice across a number of industries. Marketing The Marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B. Throughout the marketing modules, we adopt the perspective that value creation begins with, and is driven by, customer experience and benefits. Management Leveraging the full benefit of creative thinking in the practice of marketing requires a perceptive understanding of what makes creativity and creative thinkers different. The management modules offered will help you to develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation. Analytics As the role of analytics in Marketing increases and the availability of rich "Big Data" continues to explode, we see Analytics as an important pillar of the MSc in Marketing & Creativity. Innovative modules integrating state-of-the-art thinking for a creative approach to marketing analytics have recently been developed for the course. Albert Einstein famously said, "Not everything that can be counted counts, and not everything that counts can be counted." You will learn not just how to count, but what to count and how to gain advantage from what you count. What You Study The MSc in Marketing and Creativity programme is comprised of 483 hours of lectures plus seminars, delivering 90 ECTS credits. The MSc degree is awarded by ESCP Europe, the oldest business school in the world (est. 1819) with triple accreditation from AACSB, Equis and AMBA. The programme is accredited as an MSc by the French Conférence des Grandes Ecoles. ESCP Europe is consistently ranked among the very top European business schools. Other European and international organisations seeking to evaluate or grant credit for the programme are encouraged to contact the Programme Director for further details. Core Modules Term 1: January – March 2017 London Introduction to Creativity Marketing The Art and Science of Creativity Understanding the Marketplace Branding and the Creation of Value Managing for Social Impact (all terms) Term 2: March – May 2017 London Consumers and Consumer Value Value Creation Through Product & Sales Management Creativity in Managing Business Relationships Financial Skills for Marketers Term 3: May – July 2017 London Integrated Marketing Communications Digital marketing and Social Media Breakthrough Strategies, Business Analysis & Planning Global Issues in Marketing Managing Trends and Talents Creative Analytics Term 4: September – October 2017 Paris Marketing of Innovations New Trends in Retailing Creative Brand Analysis Marketing in the Fashion Industry Additional Modules* Company Consultancy Project (Term 4) Creativity Industries Seminars Creativity Workshop Guest Speakers from Industries Careers Advice & Workshops Presentation Skills Training Alumni Network Introduction French language lessons (optional) *Additional modules are provided throughout the taught portion of the MMK. All additional modules are compulsory, with the exception of the French language lessons. Creative Industries Seminars A unique and popular feature of the MSc in Marketing & Creativity is the series of Creative Industries Seminars held with leading London- and Paris-based creative organisations in fields such as music, fashion, design, film, architecture and advertising. Guided by expert speakers and company visits, students explore the application of creativity and innovation in each category, and how they are integrated with the business aspects. In follow-up sessions, students get the chance to discuss the learning from their immersive experience and analyse the ways in which it can be applied more generally to marketing management. The Seminars and Workshops for any given year may vary, but the list below indicates the range and type of sessions offered. Companies who have taken part include: Alan Baxter Associates (Design & Engineering) Brilliant Films (Film Production Company) English Touring Opera (Performing Arts) Golden Goose (Product Licensing) Good Pilot (Art Marketing) Hearst Digital (Publishing) Institut Français de la Mode (Fashion) Jones Knowles Ritchie (Brand & Packaging Design) LEGO (Consumer Communities) The Tate Gallery (Museums & Galleries) Uber.com (Transportation App) and as individuals: Edward Smith (Music Management) Dr Geoffrey Tyack (Architecture) Andrew Boddington/Alice D. Cooper (Customer Relationship Marketing) Simon Ferniot (Entrepreneurship) Workshops: Creative London Presentation Skills Creativity as Craft Storytelling Skills Mirror Briefing Big Data Consultancy Project The Company Consultancy Project (CCP) is a key and integrated element of the MMK programme, designed to provide students with a collaborative learning experience and demonstrate in a real-world application the concepts and tools studied during the programme. Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met. The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury. Professional Thesis The Professional Thesis is a further opportunity for MSc in Marketing and Creativity students to enhance the learning and skills gained from the MMK programme and deepen both knowledge and understanding of their chosen field of marketing or business. As part of the individual Company Internship, each student selects a research topic of particular interest for analysis. Recommendations are prepared using clear, logical argumentation and drawing upon original desk research, interviews or a case study carried out during their assignment. Each thesis project is supervised and guided by a member of Faculty or expert in the relevant field. Students are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work they are performing in their internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies. At the end of the programme, a written thesis is submitted and a viva voce oral examination held at which the research is presented to and assessed by an academic jury. The Professional Thesis is a major part of the MMK syllabus and accounts for 30 of the programme's 90 ECTS credits. The research report produced is designed to act as a potential springboard for future career opportunities. Admission Requirements The programme is aimed at postgraduates holding a Bachelor degree from any discipline.* The application process for the January 2017 intake of the MMK is now open. A minimum of 18 months of relevant working experience is also required in customer-related activities such as marketing, sales, retail services or in the creative industries. This can include a combination of permanent positions, internships, voluntary work and part-time jobs, which will be considered cumulatively towards the working experience requirement, as long as they are relevant to the programme. Admitted candidates usually have a collective work experience ranging from 18 months to five years. When selecting our students, our juries focus particularly on applicants who exhibit a strong motivation not only for marketing, but for the particular approach and content of the MSc in Marketing & Creativity programme. Participants on the programme are generally aged between 22 and 29. When completing your application, it is important to highlight all of your positions, including any internships, and clearly indicate the following: Start and end dates Part-time or full-time positions Type of organisation (e.g. professional industry/voluntary sector/university society) Use this section of your application form to describe your working experience in detail, outlining your main tasks and responsibilities, achievements, the problems you faced, etc. This part of the application is an opportunity for you to show your suitability to join the programme and is likely to form the basis of the questions you will face in the final interview stage if you are selected. *A Master 1 is required for French students. Visa Requirements As with all ESCP Europe's programmes, multi-campus study is an important and compulsory part of completing the MSc in Marketing & Creativity. It is vital all students have the relevant visas. ESCP Europe takes no responsibility for any student's failure to obtain these documents. [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Top Masters Programs in Marketing in Germany. Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 19% Luxury: 19% Chemical/Pharmaceutical Industry: 13% Commerce/Retail: 9% Communication/Advertising: 9% Other: 31% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Master in Sport Marketing

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2017 Germany Munich

The sports industry is about more than just entertainment. In this course, students acquire sound knowledge about the characteristics of the sports business and how it differs from other industries. They learn how to modify existing theories and models, as well as how to apply their knowledge to the challenges of the day-to-day business. [+]

Top Masters Programs in Marketing in Germany. Do you want to become a marketing manager for a sports organization or sporting events? Some sports organizations make billions in turnover. Others rely entirely on volunteers. The industry is multifaceted and emotional. Fans are simply another part of the industry and rarely considered as a marketing target. Take a closer look behind the scenes and you'll find a number of different reasons why the marketing models from other industries don't always apply to the sports business. The sports industry is about more than just entertainment. In this course, students acquire sound knowledge about the characteristics of the sports business and how it differs from other industries. They learn how to modify existing theories and models, as well as how to apply their knowledge to the challenges of the day-to-day business. Students do not focus exclusively on the sports business. Their challenge is to understand and make use of models and case studies from a variety of different environments. They will gain the knowledge and expertise they need to work in sports marketing and in the fields of marketing for all types of companies. Potential careers with this M.A. Sport Marketing Consultant Sport Marketing Manager Brand Manager Sponsoring Manager ... [-]

Master in Marketing Analytics

Macromedia University of Applied Sciences
Campus Full time 3 - 4  October 2017 Germany Munich

During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. [+]

Looking for a career in Marketing Analytics? Then this is the course for you! In a research institute or specialist agency, the job of a marketing analytics manager is to analyze and interpret big data for a number of different marketing applications. The evolution of information technology, and especially data storage, has increased the importance of data-based decisions. Marketing is now based on customer and market data more than ever before. Data processing and analytics enable decision-makers to use different kinds of information for the benefit of their organizations. During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. This hands-on approach to marketing analytics brings today's big data issues and real media business case studies, into the classroom. Established businesses are just as important as start-ups for the application of these skills. Students gain expertise in marketing analytics through specialist courses and projects as well as their Master’s thesis topic. Potential careers with this M.A. Data Analyst Market Research Expert Forecasting Expert Marketing Consultant ... [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  October 2017 Germany Munich

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Top Masters Programs in Marketing in Germany. Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. ... [-]

Marketing (MSc)

Hochschule Bonn-Rhein-Sieg
Campus Full time October 2017 Germany Sankt Augustin

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive for a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. At a glance Degree: Master's degrees Campus: Sankt Augustin, Germany Standard period of study: 3 semesters with a total of 90 ECTS credit points Accreditation: not yet completed Prerequisites: To be admitted to the Master’s degree programme, applicants are required to submit evidence of having acquired a first degree qualifying for profession (e. g. Bachelor or a degree of equal or higher level) in Economic Sciences, Business Information Systems, Business Engineering or Business Psychology. The degree must have been awarded at least a final grade of 2,7 and a minimum of 210 credits (ECTS). In case that the requirements are fulfilled, the study places are being assigned in accordance with a local selection procedure (NC). If the professional degree has been awarded fewer than 210 credits, but a minimum of 180 credits, a practical term must be successfully completed. Official application for winter semester will take place between 15.05. and 15.07. Degree or diploma certificates that include the average grade can be submitted until july 22 (this applies for applicants with certificates from outside of the EU). Language skills: The language of tuition is English. Start of course: Winter semester Semester fee: http://www.h-brs.de/fees [-]

Master Marketing And Sales Management

Fachhochschule der Wirtschaft FHDW
Campus Full time 31  October 2017 Germany North Rhine Westphalia

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]

Top Masters Programs in Marketing in Germany. Part-time studies for Master of Arts The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales. * Currently in the accreditation process Duration 31 months target group The course is aimed at graduates a business degree programs who wish to identify themselves as experts in marketing and sales. In addition to the deep and professional orientation, students are prepared for the first transfer of management responsibility. Pre-requisites 1) Professionally qualifying, business-oriented university degree with a circumference of at least 180 credit points, with a grade point average as a rule of at least 2.4. In higher education with a different type of farming as a business knowledge (see 4) to prove. 2) curriculum vitae and letter of application, from which the study motives and personal goals emerge 3) Successful completion of the aptitude test in the form of a job interview 4) Basic knowledge in the areas of organization and management of enterprises, micro-economics and accounting and business mathematics / statistics (Proof of certification or professional experiences) 5) English language (Proof of certificates, foreign language proofing or external language tests. If proof as part of the aptitude test a language test is performed.) Organization The master's program is for career professionals in 31 months. The first four semesters start each week with a presence. More class lectures are scheduled on Saturdays. In the week synchronous e-learning takes place. The fifth and sixth semester are available for the completion of a Master's thesis and the colloquium is available. Tuition and Fees 31 months x 600 € = total € 18,600; off examination fee: 2.400 € [-]

High School Programme

Grenoble Ecole de Management
Campus Full time

This tailored and personalized program is designed for students wishing to move towards the business management in general or specialized (Marketing, Purchasing, Information Systems, Innovation, ...), while focusing on a strong international and in business. [+]

Objectives: The Grande Ecole program was designed to enable students to build their professional project by developing their personality and ability to innovate within an international framework open to the company. Program: With personalized itinerary, get involved in a course that suits you. The importance attached to internships, international and extra-curricular activities, you will experience and openness to make the best choices for your future. What job can I do with this training? Grenoble Ecole de Management assists students in their career plans during training but also after graduation through the alumni network. Grande Ecole program leads to many opportunities: - Financial Analyst - Business Officer Business - Marketing Product Manager - Purchasing Consultant - CRM Consultant - Sales Engineer - ... How to integrate this training? Admission to this program is open to candidates: - Admitted to contest HEC - Admitted to contest Gateway (Gateway and Disability and Social Ascension) or under certain conditions: - For students in engineering school or design - For eligible applicants ENS Cachan - For candidates from the CAD contest [-]

Specialized Master's In Management And Marketing Of Energy

Grenoble Ecole de Management
Campus Part time 15 

To evolve in relation to sustainable development and the need for experts in energy, specialized masters familiarizes students with specific constraints and challenges in the energy sector. A high-level program that trains specialists of tomorrow through a cross and transdisciplinary approach. [+]

Top Masters Programs in Marketing in Germany. Objective: This label is awarded jointly by Grenoble Ecole de Management and Grenoble INP. Sustainability is now inevitable, especially in the energy sector, and thus increases the demand for experts in the field. To meet this demand Grenoble Ecole de Management form of high-level managers specializing in energy and its various issues. Program: This course provides an overview of the energy market both from the point of view of the supplier of the customer, taking into account the importance of new technologies and energy efficiency services. The program is divided into 3 phases gradually integrating the student into the business. It is delivered in conjunction with Grenoble INP and in partnership with LIG Grenoble. Examples of courses: - Economics and Strategy energy - Climate and DD - Finance Energy - Energy networks - Dynamic Marketing and Strategic - Management of People and projects to strengthen operational learning, students work on an innovation project and the achievement of a professional thesis. What job can I do with this training? The Specialized Master in Management and Marketing Energy leads to many opportunities such as charge d'affaires engineer energy efficiency, energy buyer, or facilities manager. How to integrate this training? The admission application online is open: - For graduates holding a tray 5 (engineers, academics, business school) - For professionals work or job search, holding a tray 4 with experience of at least 3 years [-]

Master Marketing & Communication

FOM Hochschule
Campus Part time October 2017 Germany Essen

In the Master's program Marketing & Communication They deal with the key aspects of corporate communications. Your lecturers are communications professionals from companies and agencies as well as compartment sizes from science. The course contents are in accordance with practice-oriented and meet high academic standards. [+]

Master of Marketing & Communication

Degree: Master of Science (M.Sc.)

 

In the Master's program Marketing & Communication They deal with the key aspects of corporate communications. Your lecturers are communications professionals from companies and agencies as well as compartment sizes from science. The course contents are in accordance with practice-oriented and meet high academic standards.

Strengthened sustainability of these is through the KCM competence center for marketing and media industry: The research facility of the FOM sees itself as a think tank for scientists and fostering dialogue with marketing and media experts and executives from practice. Under the scientific leadership, the KCM Insights into the future of buyer or user or recipient behavior from the economics perspective. The scientific findings of this applied research flow directly into the courses of your Master's program. You complete your studies with a Master of Science (MSc) in Marketing & Communication... [-]


Master in Marketing

Friedrich-Alexander-University Erlangen-Nuremberg, School of Business and Economics
Campus Full time October 2017 Germany Nürnberg

This Master in Marketing program focuses on marketing instruments and market research analysis. Special attention is given to acquiring competence and scientific methods required to find solutions to marketing problems. [+]

This Master in Marketing program focuses on marketing instruments and market research analysis. Special attention is given to acquiring competence and scientific methods required to find solutions to marketing problems. An interdisciplinary approach covering marketing, psychology, communication studies, business computing and statistics is complemented with a large amount of work-related application of theory.

 

Structure and Content

Building on a comprehensive foundation program (e.g. product, communications, pricing and sales policy) students then choose between two specialisms: marketing management and marketing research. Each of these consists of several core modules and options. Within the ‘marketing management’ specialism, modules cover subjects such as strategic marketing, consumer marketing, service marketing and business-to-business marketing. The ‘marketing research’ specialism predominantly deals with methods of market research and their applications. The final component of the program is a master’s thesis written during the fourth semester.... [-]


European Master's Programme in Consumer Affairs (EURECA)

TUM (Technischen Universität München) Business School
Campus Full time October 2017 Germany Freising

Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. [+]

About European Master's Programme in Consumer Affairs (EURECA)

 

Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. Furthermore, it is shown a clear gap between demand and provision of high education graduates in Consumer Affairs.

 

Based on these results the European Commission supports the development of Master’s Programmes in the EU. Following the idea to improve the supply of highly educated and qualified employees in the field of Consumer Affairs, the Aarhus University (Denmark), Technical University Munich (Germany), Wageningen University (Netherlands) and Warsaw University of Life Science (Poland) have established a consortium with the aim of developing the European Master’s Programme in Consumer Affairs (EURECA) which is funded by the European Commission, Directorate General for Health and Consumers. The programme is coordinated by the Department of Marketing and Consumer Research at the Technische Universität München (Germany) and will start in September/ October 2009. The language of instruction is English. ... [-]