Master Degree in Marketing in Germany

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Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Germany is a great destination for international scholarsand has a high quality higher education system. The value of this level of education has been improved by the Germany's strong economy. Foreign students enjoy excellent living standards in a secure and safe surroundings. Berlin is the capital.

Master Program in Marketing in Germany

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Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Top Masters Programs in Marketing in Germany. Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from Thursday... [-]

Master in Design Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich

The Design Management Master course is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human­ centered design. [+]

Do you want to create, manage and lead design process-driven organisations? Design thinking is at the core of this programme. It is practised in interdisciplinary teams and applied to real time projects with the industry where design and management merge into innovation.   In creative professions, the demand for management knowledge and qualifications has risen sharply in recent years. The Master’s course in Design Management is aimed primarily at designers who wish to apply a comprehensive understanding of design to real tasks and processes. Ideal professionals distinguish themselves through broad expertise and in­depth knowledge. Therefore, applicants from a completely different background are welcome, be they engineers, natural scientists or creative people.  During their studies, the Master’s degree students learn to adopt a management and design perspective – in short, they foster innovations through “Design Thinking”. Design Thinking describes a method used to create innovative solutions and solve complex problems.  Basically, it is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human­ centred design. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and... [-]

Master in Sport Marketing

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich

The sports industry is about more than just entertainment. In this course, students acquire sound knowledge about the characteristics of the sports business and how it differs from other industries. They learn how to modify existing theories and models, as well as how to apply their knowledge to the challenges of the day-to-day business. [+]

Top Masters Programs in Marketing in Germany. Do you want to become a marketing manager for a sports organization or sporting events? Some sports organizations make billions in turnover. Others rely entirely on volunteers. The industry is multifaceted and emotional. Fans are simply another part of the industry and rarely considered as a marketing target. Take a closer look behind the scenes and you'll find a number of different reasons why the marketing models from other industries don't always apply to the sports business. The sports industry is about more than just entertainment. In this course, students acquire sound knowledge about the characteristics of the sports business and how it differs from other industries. They learn how to modify existing theories and models, as well as how to apply their knowledge to the challenges of the day-to-day business. Students do not focus exclusively on the sports business. Their challenge is to understand and make use of models and case studies from a variety of different environments. They will gain the knowledge and expertise they need to work in sports marketing and in the fields of marketing for all types of companies. Potential careers with this M.A. Sport Marketing Consultant Sport Marketing Manager Brand Manager Sponsoring Manager The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice... [-]

Master in Marketing Analytics

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich

During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. [+]

Looking for a career in Marketing Analytics? Then this is the course for you! In a research institute or specialist agency, the job of a marketing analytics manager is to analyze and interpret big data for a number of different marketing applications. The evolution of information technology, and especially data storage, has increased the importance of data-based decisions. Marketing is now based on customer and market data more than ever before. Data processing and analytics enable decision-makers to use different kinds of information for the benefit of their organizations. During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. This hands-on approach to marketing analytics brings today's big data issues and real media business case studies, into the classroom. Established businesses are just as important as start-ups for the application of these skills. Students gain expertise in marketing analytics through specialist courses and projects as well as their Master’s thesis topic. Potential careers with this M.A. Data Analyst Market Research Expert Forecasting Expert Marketing Consultant The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry... [-]

Marketing (MSc)

Hochschule Bonn-Rhein-Sieg
Campus Full time October 2017 Germany Sankt Augustin

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]

Top Masters Programs in Marketing in Germany. The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive for a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. At a glance Degree: Master's degrees Campus: Sankt Augustin, Germany Standard period of study: 3 semesters with a total of 90 ECTS credit points Accreditation: not yet completed Prerequisites: To be admitted to the Master’s degree programme, applicants are required to submit evidence of having acquired a first degree qualifying for profession (e. g. Bachelor or a degree of equal or higher level) in Economic Sciences, Business Information Systems, Business Engineering or Business Psychology. The degree must have been awarded at least a final grade of 2,7 and a minimum of 210 credits (ECTS). In case that the requirements are fulfilled, the study places are being assigned in accordance with a local selection procedure (NC). If the professional degree has been awarded fewer than 210 credits, but a minimum of 180 credits, a practical term must be successfully completed. Official application for winter semester will take place between 15.05. and 15.07. Degree or diploma certificates that include the average grade can be submitted until july 22 (this applies for applicants... [-]

Master Media, Management and Digital Technologies

Ludwig-Maximilians-University Munich
Campus Full time October 2017 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program. The MMT program: gives you the opportunity to pursue your master's degree at one of Europe's most renowned universities in a city with a very high living quality, offers students a unique and future-oriented course structure with highly relevant practical contents, is mostly held in small groups for maximized learning success, is taught by leading scientists and researchers in their field, permanently collaborates with well-known corporate partners of the media and Internet industry of Europe's prime digital media hub, provides its graduates numerous career perspectives in the media and... [-]

Master Marketing And Sales Management

Fachhochschule der Wirtschaft FHDW
Campus Full time 31  October 2017 Germany Paderborn

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]

Top Masters Programs in Marketing in Germany. Part-time studies for Master of Arts The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales. * Currently in the accreditation process Duration 31 months target group The course is aimed at graduates a business degree programs who wish to identify themselves as experts in marketing and sales. In addition to the deep and professional orientation, students are prepared for the first transfer of management responsibility. Pre-requisites 1) Professionally qualifying, business-oriented university degree with a circumference of at least 180 credit points, with a grade point average as a rule of at least 2.4. In higher education with a different type of farming as a business knowledge (see 4) to prove. 2) curriculum vitae and letter of application, from which the study motives and personal goals emerge 3)... [-]

Master in Marketing

Friedrich-Alexander-University Erlangen-Nuremberg, School of Business and Economics
Campus Full time October 2017 Germany Nürnberg

This Master in Marketing program focuses on marketing instruments and market research analysis. Special attention is given to acquiring competence and scientific methods required to find solutions to marketing problems. [+]

This Master in Marketing program focuses on marketing instruments and market research analysis. Special attention is given to acquiring competence and scientific methods required to find solutions to marketing problems. An interdisciplinary approach covering marketing, psychology, communication studies, business computing and statistics is complemented with a large amount of work-related application of theory.

 

Structure and Content

Building on a comprehensive foundation program (e.g. product, communications, pricing and sales policy) students then choose between two specialisms: marketing management and marketing research. Each of these consists of several core modules and options. Within the ‘marketing management’ specialism, modules cover subjects such as strategic marketing, consumer marketing, service marketing and business-to-business marketing. The ‘marketing research’ specialism predominantly deals with methods of market research and their applications. The final component of the program is a master’s thesis written during the fourth semester.... [-]


European Master's Programme in Consumer Affairs (EURECA)

TUM (Technischen Universität München) Business School
Campus Full time October 2017 Germany Freising Munich + 1 more

Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. [+]

Top Masters Programs in Marketing in Germany.

About European Master's Programme in Consumer Affairs (EURECA)

 

Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. Furthermore, it is shown a clear gap between demand and provision of high education graduates in Consumer Affairs.

 

Based on these results the European Commission supports the development of Master’s Programmes in the EU. Following the idea to improve the supply of highly educated and qualified employees in the field of Consumer Affairs, the Aarhus University (Denmark), Technical University Munich (Germany), Wageningen University (Netherlands) and Warsaw University of Life Science (Poland) have established a consortium with the aim of developing the European Master’s Programme in Consumer Affairs (EURECA) which is funded by the European Commission, Directorate General for Health and Consumers. The programme is coordinated by the Department of Marketing and Consumer Research at the Technische Universität München (Germany) and will start in September/ October 2009. The language of instruction is English. ... [-]