The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.
Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.
France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.
Master Degree in Marketing in France
The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]
Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]
Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]
The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]
Groupe ESC Troyes in Champagne was created in 1992, is therefore the youngest French Business School. It enjoys all national accreditations (full recognition by the National Ministry of Higher Education and Research, accredited by the “Conférence des Grandes Ecoles” of France, etc.) and has just started application for international accreditation (EFMD + AACSB). [+]
GRADUATE SCHOOL OF MANAGEMENT
As a Graduate School of Management, our mission is not only to train high-potential profiles, but also responsible executives. Beyond the technical skills a school may transfer to its students, our staff is also here to accompany and help students to become respectable, respectful and respected executives. Thanks to a tailor-made curriculum, study periods abroad, student union life and coaching by our teaching staff, you will progressively build a strongprofessional project for yourself and become a young graduate with a brilliant future.
The School is accredited by the French “Conférence des Grandes Écoles ” and is a member of EFMD and AACSB International... [-]
Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]
Students gain a thorough grounding in management concepts and methods from a multicultural and strategic perspective. [+]
First Year MasterFirst Year of the Master's Program Master's program application form
Second Year MasterSecond Year Master's tracks International Business Management Track Finance Track Marketing and Communications Track International Human Resource Management Track Entrepreneurship and Intrapreneurship Track Digital Marketing and E-commerce Track Fashion and Luxury Brand Management Track
Program YEARS 4 - 5 (MASTER)
First Year of the Master's Program
The fourth year is dedicated to the advanced study of management and business strategy. Students gain a thorough grounding in management concepts and methods from a multicultural and strategic perspective. Through the large variety of electives available, students can also delve into several specific areas of management and see their career plan take shape. Certain courses are taught in English.... [-]
The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]
This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]
To evolve in relation to sustainable development and the need for experts in energy, specialized masters familiarizes students with specific constraints and challenges in the energy sector. A high-level program that trains specialists of tomorrow through a cross and transdisciplinary approach. [+]
Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury... [+]
Master in Luxury Packaging Design
Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury oriented" markets or brands that seek to achieve a unique positioning in the cluster of luxury goods. The presentation of a portfolio and good knowledge of Adobe Photoshop, Illustrator and Indesign are prerequisites for the course. The objective is to create art directors and brand designers with a rich knowledge and informed viewpoint of creative and strategic approaches to position appropriately a brand through the communication in luxury packaging.Starting from the study of the basic techniques of 3D modeling, the curriculum explores the use of materials and visual communication, focusing on the characterisation of font types and key visuals. Following an overview of the historical and social-cultural developments of luxury goods, the learning will lead to the analysis and definition of brand values Ã¢â‚¬â€¹Ã¢â‚¬â€¹for the target market. This course focuses on the advanced virtual modeling techniques and papermaking technologies available to designers as well as the graphic design aimed at luxury packaging and the identification of latest styles and trends in the world of Luxury oriented products.Acquiring strategic skills in order to build brand personality in the field of luxury, the student will be involved in the creation of a new concept of a Luxury brand product through the briefing phase with the client, building a strategic and practical application of 3D modeling techniques, and advanced prototyping. The project carried out will be concerned with the development of the Luxury brand at industry level and will involve a presentation to the client.Thanks to the command of contemporary trends in the field od luxury, the designer specializing in Luxury Packaging is able to devise innovative product strategies thanks to the briefing phase with the client, the strategic construction and the practical application of modeling techniques in 3d and prototype creation. This process will lead the learner until the realization of the final project that not only will lead packaging development of a luxury brand at industrial level, but will also include the real presentation to the client.Thanks to the in-depth knowledge of the current trends in the Fashion and Luxury industry, the designer specialized in luxury packaging is that expert highly specialized who is able to conceive innovative product strategies to give a brand an unexpected, new and real marketing added valueA designer specialized in Luxury Packaging works in a design studio or in one of the many international luxury design or fashion companies. In the range of further career opportunities available, the luxury packaging designer can find work in branding agencies, advertising, graphic design studios or in communication departments within fashion and luxury companies.... [-]
A new pluridisciplinary program, "Creative Design Branding," inspired by the notion of Design Thinking. The bi-lingual program covers both brand strategy and design. The program intends to train the marketing and communications professionals of tomorrow, who place design questions at the center of brand strategy, thereby participating in corporate innovation in France and abroad. [+]
The CNAM Master in Management (MIM) is designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge and leadership ability. [+]
This Master degree provides:
Practical knowledge and Critical thinking in digital marketing and communication,
The new skills required to develop and manage the digital marketing and communication supportingnew business trends
StakesThanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation, New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel , big data opportunities, new marketing features, ... [-]
Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais... [+]
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]
Master of Marketing
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.
Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.
Duration: 15 months, divided into five consecutive quarters of eleven weeks each.... [-]