Master Degree in Marketing in France

See Master Programs in Marketing in France

Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.

Master's Program in Marketing in France

Read More

Master Flavor & Fragrance Industry

Université Côte d’Azur (UCA)
Campus or Online Full time September 2017 France Nice

The proposed training program is one of the UCAJEDI educational programs. The Flavor & Fragrance Industry Master’s is a multi-disciplinary, professional DE2P (Double Expertise Professional Program) program proposing three tracks: law, science, and management-marketing, with a “major-double minor” format. [+]

Top Masters Degrees in Marketing in France. Flavor & Fragrance Industry Key Elements of the Program 4 Certifications Available as e-learning The two years of the program are fully in English. Double Expertise Professional Program Introduction The proposed training program is one of the UCAJEDI educational programs. The Flavor & Fragrance Industry Master’s is a multi-disciplinary, professional DE2P (Double Expertise Professional Program) program proposing three tracks: law, science, and management-marketing, with a “major-double minor” format. Industry The fragrance and flavor industry is largely oriented towards external markets, with two-thirds of the turnover of the players in the field achieved abroad. The sector also ranks third in exports, demonstrating the vitality of this French “flower.” Careers Grasse, the world’s perfume capital, is a unique place which contains the entire value chain of the flavors and fragrances sector: from the cultivation of scented and aromatic plants, to the presence of industry assuring their transformation and composition; all of the sector’s activities are growing, resulting in some 3000 direct jobs. Certifications ISO 9001 EQUIS AACSB AMBA Program Components First year (M1) Common Core History of perfumery and flavors, the steps in the creation of a product, languages, interdisciplinary tutored projects Internship (6 months) Second year (M2) Common Core Product legislation, communication, languages, interdisciplinary tutored projects Internship (6 months) Admission Conditions for Admission Admissible students will have acquired 180 ECTS credits, and a desire to specialize in one of the disciplines offered by the tracks based on an initial curriculum in law, science, or... [-]

Mastère Spécialisé® In Industry Purchase Engineer

University of Technology Troyes - UTT
Campus Full time September 2017 France Troyes

This Master Purchase Spécialisé® meets the requirements of industrial enterprises to sophisticated process. The role of the industrial buyer then takes a more strategic dimension and transverse than mere negotiation to reduce costs. [+]

LEARN TO RECONCILE ETHICS OF PURCHASES AND COMPANY PERFORMANCE With strong skills in purchasing strategy and negotiation,industrial engineer shopping sets up a flow of resources, goods and services, adapted to the strategy and development of the company. He rocks the technical choices of the product, the effective time of purchase, and the negotiation while having a better understanding of the supply chain and a process ofresponsible purchasing. This Master Purchase Spécialisé® meets the requirements of industrial enterprises to sophisticated process. The role of theindustrial buyer takes a more strategic dimension and transverse than mere negotiation to reduce costs. This Bac +6 training is accredited by the Conférence des Grandes Ecoles (CGE) and is intended for engineers, holders of Bac 5 and employees wishing to acquire strong skills in purchasing and negotiation strategies in this rapidly evolving field. They trust us... "Valeo is a partner of the UTT and have, to date, 19 university graduates in Valeo in France and abroad. (...) We also enjoyed the party took to design this sector by integrating the essential dimensions in the purchasing function of tomorrow, such as integrated supply chain management, ethics and social responsibility. These changes are fully consistent with the needs of businesses, ... " "The purchasing function is still the heart of the strategy of large companies. (...) The ability of Purchasing innovate and lead major projects is probably what best characterizes therefore the function. The desire and ambition as major universities UTT to invest in specialized programs is necessary... [-]

Advanced Master In Marketing & Data Analytics (Taught In French)

NEOMA Business School
Campus Part time 12  September 2017 France Rouen

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

Top Masters Degrees in Marketing in France. RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most... [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 France Nice Paris + 1 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Graduate School of Management (Master's Grande Ecole Degree)

Groupe ESC Troyes in Champagne
Campus Full time Part time 2 - 2  September 2017 France Troyes + 1 more

Groupe ESC Troyes in Champagne was created in 1992, is therefore the youngest French Business School. It enjoys all national accreditations (full recognition by the National Ministry of Higher Education and Research, accredited by the “Conférence des Grandes Ecoles” of France, etc.) and has just started application for international accreditation (EFMD + AACSB). [+]

2-YEARMASTER DEGREE

GRADUATE SCHOOL OF MANAGEMENT

As a Graduate School of Management, our mission is not only to train high-potential profiles, but also responsible executives. Beyond the technical skills a school may transfer to its students, our staff is also here to accompany and help students to become respectable, respectful and respected executives. Thanks to a tailor-made curriculum, study periods abroad, student union life and coaching by our teaching staff, you will progressively build a strongprofessional project for yourself and become a young graduate with a brilliant future.

The School is accredited by the French “Conférence des Grandes Écoles ” and is a member of EFMD and AACSB International... [-]


MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18  January 2018 France Paris

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. The programme begins every January, with the next intake joining us in January 2017. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them. The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty. By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available. Please note, the MSc in Marketing and Creativity programme... [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time September 2017 France Paris

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Top Masters Degrees in Marketing in France. Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation... [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time January 2018 France Paris

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

International Master / MBA in Art Market Management

Group EAC
Campus Full time 1 - 2  September 2017 France Paris France Online + 1 more

Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis... [+]

Top Masters Degrees in Marketing in France. Level 1 state-certified diploma One or Two-year programme after 3 or 4 years of higher education Profile Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis. Key Points School ideally located in the heart of Paris Programme fully taught in English or French Level 1 state-certified diploma One (MBA) or two-year (Master) programme International faculty Professional field trips High level academic training Internship opportunities Dissertation The dissertation stems from organised thinking and research focused on a specific topic. This work is an essential tool for launching a professional career, since it enables students to create a network through meetings with major actors of the artistic and cultural environment: curators, foundation directors, auctioneers, dealers, designers, exhibition or festival organisers, etc. students thus come to be recognised as particularly competent in one or more fields of the art market. A few examples : international trade of works of arts in France auction sales on the net the chinese art market Professional project The professional project is designed to be a training ground for the development of professional skills. students work throughout the year with one or more... [-]

Mastère / MBA Management du luxe

Group EAC
Campus Full time September 2017 France Paris France Online + 1 more

Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais... [+]

Nouveau programme sous l'égide de l'Institut Français du Luxe. Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais. Le Manager du luxe sera force de proposition dans la mise en œuvre de projets innovants ; tout en étant apte à contribuer au développement de l’entreprise, comme à la pérennisation de la marque dans laquelle il évoluera. Ces compétences professionnelles, tant théoriques que pratiques, lui permettront d’appréhender et de s’engager dans le monde de l’entreprenariat ; en devenant lui-même l’artisan de projets uniques, ambitieux, modernes et visionnaires. Des enseignements professionnels assurés par… des professionnels : Le programme Mastère luxe « Manager du luxe » a été soumis à un cahier des charges exigeant : celui de proposer des modules de cours assurés par des professionnels du luxe ; spécialistes reconnus dans le milieu dans lequel ils opèrent. Ainsi, le contenu pédagogique du Mastère Luxe réunit un ensemble de cours fondamentaux, formant l’acrotère des compétences professionnelles attendues d’un futur manager du luxe. Ces cours fondamentaux sont regroupés dans sept blocs de compétences : Economie du Luxe Droit du Luxe Marketing et communication du Luxe. Langues vivantes Management du luxe Sociologie et tendances Marketing international A ces cours fondamentaux, viennent s’ajouter dix blocs de compétences d’enseignements spécialisés entièrement... [-]

Creative Design Branding

ISCOM
Campus 1 - 1  October 2017 France Paris Strasbourg

A new pluridisciplinary program, "Creative Design Branding," inspired by the notion of Design Thinking. The bi-lingual program covers both brand strategy and design. The program intends to train the marketing and communications professionals of tomorrow, who place design questions at the center of brand strategy, thereby participating in corporate innovation in France and abroad. [+]

Top Masters Degrees in Marketing in France. This work-study programs include 4 days a week in a professional role in indsutry, and 1 day per week at ISCOM. The program trains students for careers as design and marketing experts for international brands, linking creative profiles with the strategic vision and comprehension. Innovative communications professionals are currently developing global and integrated approaches to branding, including graphics and packaging, in-store merchandising, or the "promises" of the brand. Labelled "brand design," the process requires new skill sets and new professions, the creation of a brand's "values" by marketing and communications professionals. “Creative Design Branding” is a one-year bilingual program covering three complementary areas: brand strategy, consumer intelligence, and creativity. Course programs are designed to assist students to better understand brands in a global and international context, and may include courses such as international culture and geopolitics, creative and advertising strategy, international media, etc. [-]

High School Programme

Grenoble Ecole de Management
Campus Full time September 2017 France Grenoble

This tailored and personalized program is designed for students wishing to move towards the business management in general or specialized (Marketing, Purchasing, Information Systems, Innovation, ...), while focusing on a strong international and in business. [+]

Objectives: The Grande Ecole program was designed to enable students to build their professional project by developing their personality and ability to innovate within an international framework open to the company. Program: With personalized itinerary, get involved in a course that suits you. The importance attached to internships, international and extra-curricular activities, you will experience and openness to make the best choices for your future. What job can I do with this training? Grenoble Ecole de Management assists students in their career plans during training but also after graduation through the alumni network. Grande Ecole program leads to many opportunities: - Financial Analyst - Business Officer Business - Marketing Product Manager - Purchasing Consultant - CRM Consultant - Sales Engineer - ... How to integrate this training? Admission to this program is open to candidates: - Admitted to contest HEC - Admitted to contest Gateway (Gateway and Disability and Social Ascension) or under certain conditions: - For students in engineering school or design - For eligible applicants ENS Cachan - For candidates from the CAD contest [-]

Specialized Master's In Management And Marketing Of Energy

Grenoble Ecole de Management
Campus Part time 15  September 2019 France Grenoble

To evolve in relation to sustainable development and the need for experts in energy, specialized masters familiarizes students with specific constraints and challenges in the energy sector. A high-level program that trains specialists of tomorrow through a cross and transdisciplinary approach. [+]

Top Masters Degrees in Marketing in France. Objective: This label is awarded jointly by Grenoble Ecole de Management and Grenoble INP. Sustainability is now inevitable, especially in the energy sector, and thus increases the demand for experts in the field. To meet this demand Grenoble Ecole de Management form of high-level managers specializing in energy and its various issues. Program: This course provides an overview of the energy market both from the point of view of the supplier of the customer, taking into account the importance of new technologies and energy efficiency services. The program is divided into 3 phases gradually integrating the student into the business. It is delivered in conjunction with Grenoble INP and in partnership with LIG Grenoble. Examples of courses: - Economics and Strategy energy - Climate and DD - Finance Energy - Energy networks - Dynamic Marketing and Strategic - Management of People and projects to strengthen operational learning, students work on an innovation project and the achievement of a professional thesis. What job can I do with this training? The Specialized Master in Management and Marketing Energy leads to many opportunities such as charge d'affaires engineer energy efficiency, energy buyer, or facilities manager. How to integrate this training? The admission application online is open: - For graduates holding a tray 5 (engineers, academics, business school) - For professionals work or job search, holding a tray 4 with experience of at least 3 years [-]

Master Marketing & Communication Management

ISCOM
Campus Full time 1 - 1  September 2017 France Paris Strasbourg + 1 more

A one-year course for graduates holding degrees in Law, Science, Humanities, Engineering, Computer Science, Languages ​​or, Who loved to obtenir a dual degree in Communications and Marketing. This one-year course includes a six-month internship [+]

Bac + 5 program (Master level 2) professionalizing communications, marketing and management for dual jurisdiction. This program is offert at the ISCOM Paris.

Integrated marketing communications strategy and the Influence

Build and Develop a brand identity, Anticipate emerging trends in managing company support has ict icts picture Among various audiences, maximize visibility and its reputation assurer Especially on the web, create commitment and a master conversational competitive environment, develop innovative communication strategies and create value: thesis are now the major challenges companies face. To control a communication policy That puts at the heart of ict different hearings of the business communicators must have a global view and control all communication channels. ... [-]


Master In Marketing Communication Alternating

ISCOM
Campus Full time 1 - 1  September 2017 France Paris Strasbourg + 1 more

ISCOM HAS Developed 5th year, programs. These programs are open to professionals and recent graduates Both. Prerequisites for admission: a valid, state-certified 4th year degree. The work-study program (4 days Within a company, one day at ISCOM) Provides the students with invaluable experience. [+]

Top Masters Degrees in Marketing in France. ISCOM Develops programs in Paris, Lille and Lyon in Marketing Communication, alternating school and professional training, Offering genuine additional professional expertise to meet the major challenges of tomorrow's communication: the innovation, events, digital workspace. These bac +5 alternating programs are accessed by internal and parallel admissions, initial and continuing training (Contract period and professionalization) Digital Communications This program Focuses on the stakes of digital communications and Their Integration into communication strategies. Brand and Innovation Management This program prepared students adapted to communications methods in light of emerging trends in research and development, information technology, technological monitoring, and strategic planning. Events Strategy and Management This program prepared students to conceptualize and organizes events covered by Proposing strategies for brands to customers. International Global Communications The graduate program is Entirely Focused on brand strategy and communication in project management in international contexts. Creative Design Branding "Creative Design Branding" is a one-year bilingual program covering three complementary areas: brand strategy, consumer intelligence, and creativity. Course programs are designed to assist students to better Understand brands in a global and international context, and May include races Such As international geopolitics and cultural, creative and advertising strategy, international media, etc. Brand and Innovation Management Our period saw the rapid emergence of major sociological and technological Developments That suggest wide currency in our daily lives. Recreation, health, culture, environment, transportation, education All Sectors Where are experience and great upheavals. Communication Becomes a key issue for the success of innovations... [-]