Master's Degree in Marketing in France

View all Master's Degrees in Marketing in France

Marketing

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

France is currently among the 20 best performing countries in terms of the economy due to their excellent results-oriented higher education learning. Most of the courses at universities are offered in the French language. France has 60 public and 100 private universities.

Master Program in Marketing in France

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Mastère Spécialisé® In Industry Purchase Engineer

University of Technology Troyes - UTT
Campus Full time September 2017 France Troyes

This Master Purchase Spécialisé® meets the requirements of industrial enterprises to sophisticated process. The role of the industrial buyer then takes a more strategic dimension and transverse than mere negotiation to reduce costs. [+]

Top Masters Programs in Marketing in France. LEARN TO RECONCILE ETHICS OF PURCHASES AND COMPANY PERFORMANCE With strong skills in purchasing strategy and negotiation,industrial engineer shopping sets up a flow of resources, goods and services, adapted to the strategy and development of the company. He rocks the technical choices of the product, the effective time of purchase, and the negotiation while having a better understanding of the supply chain and a process ofresponsible purchasing. This Master Purchase Spécialisé® meets the requirements of industrial enterprises to sophisticated process. The role of theindustrial buyer takes a more strategic dimension and transverse than mere negotiation to reduce costs. This Bac +6 training is accredited by the Conférence des Grandes Ecoles (CGE) and is intended for engineers, holders of Bac 5 and employees wishing to acquire strong skills in purchasing and negotiation strategies in this rapidly evolving field. They trust us... "Valeo is a partner of the UTT and have, to date, 19 university graduates in Valeo in France and abroad. (...) We also enjoyed the party took to design this sector by integrating the essential dimensions in the purchasing function of tomorrow, such as integrated supply chain management, ethics and social responsibility. These changes are fully consistent with the needs of businesses, ... " "The purchasing function is still the heart of the strategy of large companies. (...) The ability of Purchasing innovate and lead major projects is probably what best characterizes therefore the function. The desire and ambition as major universities UTT... [-]

Master Flavor & Fragrance Industry

Université Côte d’Azur (UCA)
Campus or Online Full time September 2017 France Nice

The proposed training program is one of the UCAJEDI educational programs. The Flavor & Fragrance Industry Master’s is a multi-disciplinary, professional DE2P (Double Expertise Professional Program) program proposing three tracks: law, science, and management-marketing, with a “major-double minor” format. [+]

Flavor & Fragrance Industry Key Elements of the Program 4 Certifications Available as e-learning The two years of the program are fully in English. Double Expertise Professional Program Introduction The proposed training program is one of the UCAJEDI educational programs. The Flavor & Fragrance Industry Master’s is a multi-disciplinary, professional DE2P (Double Expertise Professional Program) program proposing three tracks: law, science, and management-marketing, with a “major-double minor” format. Industry The fragrance and flavor industry is largely oriented towards external markets, with two-thirds of the turnover of the players in the field achieved abroad. The sector also ranks third in exports, demonstrating the vitality of this French “flower.” Careers Grasse, the world’s perfume capital, is a unique place which contains the entire value chain of the flavors and fragrances sector: from the cultivation of scented and aromatic plants, to the presence of industry assuring their transformation and composition; all of the sector’s activities are growing, resulting in some 3000 direct jobs. Certifications ISO 9001 EQUIS AACSB AMBA Program Components First year (M1) Common Core History of perfumery and flavors, the steps in the creation of a product, languages, interdisciplinary tutored projects Internship (6 months) Second year (M2) Common Core Product legislation, communication, languages, interdisciplinary tutored projects Internship (6 months) Admission Conditions for Admission Admissible students will have acquired 180 ECTS credits, and a desire to specialize in one of the disciplines offered by the tracks based on an initial curriculum in law, science, or management. The English level of the candidate... [-]

Advanced Master In Marketing & Data Analytics (Taught In French)

NEOMA Business School
Campus Part time 12  September 2017 France Rouen

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

Top Masters Programs in Marketing in France. RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most... [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 France Nice Paris + 1 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

International Master in Luxury Management (IMLUX)

MIP Politecnico di Milano School of Management
Campus Full time 12  September 2017 France Reims

Managing companies operating in the Luxury Goods industry requires peculiar and specialised skills and knowledge that are usually not covered by traditional general management programmes. In order to fill this gap MIP Politecnico di Milano and Neoma Business School jointly developed the International Master in Luxury Management. [+]

Top Masters Programs in Marketing in France. IMLUX - INTERNATIONAL MASTER IN LUXURY MANAGEMENT (ENGLISH) LANGUAGE English TYPE Full time INTAKE September LENGTH 12 months LOCATION Milan, Italy and Reims, France TUITION FEE 16000 € UNIVERSITY REQUIREMENTS 4 year Bachelor's degree (minimum 240 ECTS) Managing companies operating in the Luxury Goods industry requires peculiar and specialised skills and knowledge that are usually not covered by traditional general management programmes. In order to fill this gap MIP Politecnico di Milano and Neoma Business School jointly developed the International Master in Luxury Management. THE MASTER Thanks to the unique collaboration with GUCCI and Taittinger, students will enter in direct contact with the companies, through Business Seminars, Case studies and Company Visits. COURSE OBJECTIVES Managing the Luxury Value Chain: a 12 months full time programme, awarding an internationally recognised double degree by each University. Through lectures ex cathedra, case studies, testimonials and Company visits students will gain a deep understanding of the Luxury Value Chain, that is the creation, management and distribution of value through the value chain and across industries. THE PARTNERS MIP Politecnico di Milano: a global business school accredited by EQUIS, AMBA, EFMD and ranked by the Financial Times amongst the best European business schools, further complemented by it's deeply rooted knowledge and reputation in the luxury value chain management. The quality of the competencies expressed are also supported by the strong links developed with the Faculty of Design of Politecnico di Milano, which is the largest one in Europe.... [-]

Graduate School of Management (Master's Grande Ecole Degree)

Groupe ESC Troyes in Champagne
Campus Full time Part time 2 - 2  September 2017 France Troyes + 1 more

Groupe ESC Troyes in Champagne was created in 1992, is therefore the youngest French Business School. It enjoys all national accreditations (full recognition by the National Ministry of Higher Education and Research, accredited by the “Conférence des Grandes Ecoles” of France, etc.) and has just started application for international accreditation (EFMD + AACSB). [+]

2-YEARMASTER DEGREE

GRADUATE SCHOOL OF MANAGEMENT

As a Graduate School of Management, our mission is not only to train high-potential profiles, but also responsible executives. Beyond the technical skills a school may transfer to its students, our staff is also here to accompany and help students to become respectable, respectful and respected executives. Thanks to a tailor-made curriculum, study periods abroad, student union life and coaching by our teaching staff, you will progressively build a strongprofessional project for yourself and become a young graduate with a brilliant future.

The School is accredited by the French “Conférence des Grandes Écoles ” and is a member of EFMD and AACSB International... [-]


MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18  January 2018 France Paris

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

Top Masters Programs in Marketing in France. ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. The programme begins every January, with the next intake joining us in January 2017. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them. The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty. By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available. Please note,... [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time September 2017 France Paris

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job... [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time January 2018 France Paris

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Top Masters Programs in Marketing in France. Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Master in Communication and Media (Dual Degree with Fudan University)

Sciences Po
Campus Full time September 2017 France Paris

The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. [+]

Master in Communication and Media (Dual Degree with Fudan University) PROCEDURE The Dual Diploma Program with Fudan University is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. AN INNOVATIVE CURRICULUM DEVOTED TO COMMUNICATION AND MEDIA The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. It will also help to understand the different approaches Asians and Europeans have to governing Medias and Communications Groups. It offers two degrees to students who successfully complete the two-year program: an MA from Sciences-Po and an equivalent master's degree from Fudan University in Shanghai. Our aim is to educate students from all over the world to become specialists in Media and Communication, with a particular focus on the Asian and European areas. Besides language prerequisites, Chinese, French and English classes will be given to enable to improve the linguistic level. GRADUATES OF THIS DUAL DEGREE WILL HAVE ACCESS TO A WIDE RANGE OF CAREER OPENINGS IN THE COMMUNICATIONS AND MEDIA INDUSTRIES, WHETHER IT IS IN PRIVATE OR PUBLIC INSTITUTIONS, ADVERTISING GROUPS AND MARKETING SEARCH INSTITUTES. APPLICATION Online application only Please check the language requirements for this program Candidates can apply via the Sciences Po website. QUESTIONS REGARDING ADMISSIONS PROCEDURES... [-]

Master in Communications, Media and Creative Industries

Sciences Po
Campus Full time September 2017 France Paris

The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]

Top Masters Programs in Marketing in France. Master in Communications The Master in Communications is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. Through an approach that integrates both academic as well as professional training, students receive an education that is both current and grounded in reality. APPRENTICESHIP: DETAILS Schedule For the first four months, from September to December, students are considered part- time employees at the company (2.5 days of work); they then work full-time for the eight remaining months. Students are, however, required to attend five full days of mandatory seminars at Sciences Po in the second semester. Supervision: Apprenticeship Supervisor: A professional from within the company who is responsible for welcoming the apprentice, helping him/her integrate into the company and supervising his/her work. Tutor: A second professional (from another organization) who is also a teacher at the School of Communication. The tutor advises and guides the apprentice in the early stages of his/her professional life. Academic staff: Ensure the proper continuation of the student’s academic engagements and monitor his/her compliance with (the School's) academic requirements. Dissertation In addition to the work that they do... [-]

Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2017 France Lacoste

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Master the art of advertising As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising. M.A. in advertising Available at: - Atlanta ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design — 700-level ARTH elective Total course of study: 45 hours* M.F.A. in advertising Available at: - Atlanta - Savannah ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 725 Digital Media for Advertising ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 751 Advertising for Alternative Media ADVE 779F Graduate Field Internship† ADVE 779T Graduate... [-]

International Master / MBA in Art Market Management

Group EAC
Campus Full time 1 - 2  September 2017 France Paris France Online + 1 more

Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis... [+]

Top Masters Programs in Marketing in France. Level 1 state-certified diploma One or Two-year programme after 3 or 4 years of higher education Profile Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis. Key Points School ideally located in the heart of Paris Programme fully taught in English or French Level 1 state-certified diploma One (MBA) or two-year (Master) programme International faculty Professional field trips High level academic training Internship opportunities Dissertation The dissertation stems from organised thinking and research focused on a specific topic. This work is an essential tool for launching a professional career, since it enables students to create a network through meetings with major actors of the artistic and cultural environment: curators, foundation directors, auctioneers, dealers, designers, exhibition or festival organisers, etc. students thus come to be recognised as particularly competent in one or more fields of the art market. A few examples : international trade of works of arts in France auction sales on the net the chinese art market Professional project The professional project is designed to be a training ground for the development of professional skills. students work throughout the year with one or more... [-]

Mastère / MBA Management du luxe

Group EAC
Campus Full time September 2017 France Paris France Online + 1 more

Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais... [+]

Nouveau programme sous l'égide de l'Institut Français du Luxe. Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais. Le Manager du luxe sera force de proposition dans la mise en œuvre de projets innovants ; tout en étant apte à contribuer au développement de l’entreprise, comme à la pérennisation de la marque dans laquelle il évoluera. Ces compétences professionnelles, tant théoriques que pratiques, lui permettront d’appréhender et de s’engager dans le monde de l’entreprenariat ; en devenant lui-même l’artisan de projets uniques, ambitieux, modernes et visionnaires. Des enseignements professionnels assurés par… des professionnels : Le programme Mastère luxe « Manager du luxe » a été soumis à un cahier des charges exigeant : celui de proposer des modules de cours assurés par des professionnels du luxe ; spécialistes reconnus dans le milieu dans lequel ils opèrent. Ainsi, le contenu pédagogique du Mastère Luxe réunit un ensemble de cours fondamentaux, formant l’acrotère des compétences professionnelles attendues d’un futur manager du luxe. Ces cours fondamentaux sont regroupés dans sept blocs de compétences : Economie du Luxe Droit du Luxe Marketing et communication du Luxe. Langues vivantes Management du luxe Sociologie et tendances Marketing international A ces cours fondamentaux, viennent s’ajouter dix blocs de compétences d’enseignements spécialisés entièrement... [-]

High School Programme

Grenoble Ecole de Management
Campus Full time September 2017 France Grenoble

This tailored and personalized program is designed for students wishing to move towards the business management in general or specialized (Marketing, Purchasing, Information Systems, Innovation, ...), while focusing on a strong international and in business. [+]

Top Masters Programs in Marketing in France. Objectives: The Grande Ecole program was designed to enable students to build their professional project by developing their personality and ability to innovate within an international framework open to the company. Program: With personalized itinerary, get involved in a course that suits you. The importance attached to internships, international and extra-curricular activities, you will experience and openness to make the best choices for your future. What job can I do with this training? Grenoble Ecole de Management assists students in their career plans during training but also after graduation through the alumni network. Grande Ecole program leads to many opportunities: - Financial Analyst - Business Officer Business - Marketing Product Manager - Purchasing Consultant - CRM Consultant - Sales Engineer - ... How to integrate this training? Admission to this program is open to candidates: - Admitted to contest HEC - Admitted to contest Gateway (Gateway and Disability and Social Ascension) or under certain conditions: - For students in engineering school or design - For eligible applicants ENS Cachan - For candidates from the CAD contest [-]