Master Degree in Marketing in Europe

Best Master Programs in Marketing in Europe 2017

Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Europe, one of the world's seven continents, is usually known as the westernmost peninsula of Eurasia. Second smallest continent, with 10,180,000 (km2), the area regroups 50 countries.

Master in Marketing in Europe

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Top Master's Programs in Marketing in Europe 2017. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the... [-]

Master in Marketing & Sales

EAE Business School International
Campus Full time April 2017 Spain Barcelona

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Master in Marketing & Sales This programme will be conducted in English. With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the programme, the professionals are provided with the conditions to change. Participants in the programme will undergo an experience and process of change. Reasons to do EAE’s Master in Marketing & Sales in Spain: AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialisation programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialisation programs free of charge. The the ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM with a qualification from EAE. One... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2017 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Top Master's Programs in Marketing in Europe 2017. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher from the sector with support from real... [-]

Master in Digital Commerce

Bologna Business School
Campus Full time December 2017 Italy Bologna

Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing... [+]

Top Master's Programs in Marketing in Europe 2017. Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing. Main achievements for participants will be: learning to define strategies for success in the online environment developing digital-sales projects knowing and marketing the different types of retail shops and platforms working as a professional in any field of digital marketing including web usability, email marketing, search engine optimization and marketing, web analytics. Thanks to the participation of a group of companies worldwide known as industry leaders, this master is an unprecedented blend of scientific knowledge and international best practices. It imparts a coherent body of managerial and technological knowledge, centering on omnichannel and digital marketing in order to boost young graduates’ careers. The Master in Digital Commerce is a 12 month full-time program, taught entirely in English. A 600-hour internship will help students to improve their problem solving skills, giving them the opportunity to face actual situations that normally arise within the professional world. Structure The master in Digital Commerce is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into four phases: First cycle: December 2016... [-]

Master of Marketing and Management of Business

Matej Bel University
Campus Full time September 2017 Slovakia Banská Bystrica

The programme "Marketing Management of Business" seeks to develop students’ competence in exact analytical methods, abilities to identify factors determining the development of a business and its environment, to identify a market opportunity, to estimate the threats and the potential consequences for the business, to manage the offer so as to seize the opportunity. [+]

The programme "Marketing Management of Business" seeks to develop students’ competence in exact analytical methods, abilities to identify factors determining the development of a business and its environment, to identify a market opportunity, to estimate the threats and the potential consequences for the business, to manage the offer so as to seize the opportunity. It trains students in problem solving skills incorporating a systematic approach based on competency in decision-making methods, which requires integrating knowledge of management, operational management, organization of managerial work, marketing in the domestic and world markets, finance, quality management and human resources. At the same time, the programme trains students to take a strategic thinking approach, to foresee phenomena, and with the use of mathematical-statistical methods to quantify the effects on the business. The programme prepares professionals in the middle and top management of small and middle businesses, in bodies of state and local administration in the areas of sole trader business, vocational schools, and project and consultancy organizations. APPLICATION FORM Please, fill in the appropriate application form, sign it and enclose following documents: - curriculum vitae - payment of admission fee and document of payment - photocopy of passport and Applicants from EU countries: - secondary school leaving certificate (for study of Bachelor - first degree) or Certificate of Bachelor degree (for study of Master - second degree) translated to english - notarized copy Applicants from countries outside EU: - secondary school leaving certificate (for study of Bachelor - first degree) or Certificate of Bachelor... [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Top Master's Programs in Marketing in Europe 2017. Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from... [-]

MaBDA – Master in Big Data Analytics

LUISS Business School
Campus Full time March 2018 Italy Rome

LUISS Business School’s Master in Big Data Analytics, developed in partnership with Oracle, provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished [+]

LUISS Business School’s Master in Big Data Management provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished Data Scientist. The digitalisation of the world economy is making data available at an unprecedented pace. Companies and organisations around the world are working to make data an integral part of their business model. A key ingredient in the recipe for a successful data-centric decision approach to business is the “data scientist”. This new professional figure is highly demanded as enterprises are increasingly harnessing the data at their disposal. Several surveys conducted in Europe and in the US show that the “data scientist” is one of the most requested professional figures. The Master in Big Data Management is a perfect opportunity for all those who are seeking a career in the fascinating and fast-growing world of data as a qualified data scientist. PROGRAMME Students begin with the Preparatory and General Management courses and then focus on the electives and different lab activities, in order to guarantee a gradual professional and personal growth for each student. In the final months of the programme, the Field Project will allow students to put their knowledge into practice. The programme lasts 12 months composed by 8 months lectures based followed by a 4-month period of Field Project. Preparatory Courses Information Management Concepts Introduction to Big Data Infrastructure Introduction to Data Management Introduction to Big Data Programming Introduction to Statistics for Data Scientist Specialised Courses IT Courses... [-]

International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12  September 2017 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]

Top Master's Programs in Marketing in Europe 2017. Start Date: September 
Duration: 12 months Format: Full Time Course fee: € 14,000 Teaching language: English 
Location: Milan Required qualification: 3 or 4-year Bachelor's degree from Accredited Institutions The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and OTB students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. Course Objectives The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships. The... [-]

Master (MA) Communication Design

Ravensbourne
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

... [-]

Master In Digital Marketing & E-commerce

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500  May 2017 Spain Madrid Barcelona Spain Online + 3 more

We are introducing the Master in Digital Marketing & E-commerce. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. [+]

Top Master's Programs in Marketing in Europe 2017. We are introducing the Master in Digital Marketing & E-commerce. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University Master degree with the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in college Digital Marketing & E-commerce becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Plan to launch an e-commerce. Face, online and blended learning personalized tutoring in implementing the Final Master Project Career guidance through a "career plan" individualized Development of a "360 Marketing Plan" and a "Plan E-commerce" With a total of 37 classes webinar (in online mode) the master program Introductory Module: Principles and fundamentals of the Digital Economy Module 1: Plan Digital Marketing and Social Media I for e-commerce Module 2: Social Networking Module 3: Plan Digital Marketing and Social Media II for e-commerce Module 4: Productivity Tools Module 5: ORM - Online Reputation Marketing and monitoring tools Module 6: Content Management... [-]

Master in Marketing

Erasmus School of Economics - Erasmus University Rotterdam
Campus Full time September 2017 Netherlands Rotterdam

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. [+]

Master Marketing A top-notch distinctive programme to prepare you for future marketing challenges Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. In several courses and electives you will address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career. Be at the forefront of a marketing revolution The marketing department of the Erasmus School of Economics is arguably the top marketing science group in Europe (by all measures). The department has trained more current and former top executives than any other marketing group in the Netherlands, because of the intellectual rigor and the practical experience you gain during the programme. This is where you start. Careers Our Marketing group has trained many top executives worldwide. Their programme offers you great career opportunities, too. For example: product/brand manager in a variety of industries. Examples: Philips, Unilever, Nestlé, Pfizer, IBM, Microsoft marketing analytics expert or market researcher in consulting firms (e.g., McKinsey, BCG, VODW), and in multinationals (e.g., Google, KPN) sales &... [-]

Master's Programme in Marketing

Umeå University, Umeå School of Business and Economics
Campus Full time September 2017 Sweden Umeå

This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

 

This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in today’s competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


Mastère de Spécialisation en Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18  October 2017 Lebanon Beirut United Kingdom London + 2 more

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

MSM: Mastère de Spécialisation en Marketing Specialized curriculum in Marketing Target: Holder of a master’s degree Minimum experience: 2 years Language: French Objective Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. Two international diplomas Specialized Master in Marketing and Communication from the ESA Specialized Master in Marketing and Communication from ESCP Europe Course structure Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M. An international seminar is organized in Brussels and London every year. Fees Tuition: 16500 USD (not covering the fees of the international seminar) [-]

3Continent Master in Strategic Marketing (DUAL DEGREE)

Antwerp Management School
Campus Full time August 2017 Belgium Antwerp

This 3Continent Master in Strategic Marketing offers recent university graduates a state of the art insight in global business and marketing and provides both the academic knowledge and the practical skills to enable them to pursue a successful international career in business and marketing. The specialization in marketing will give you a smooth entry in the job market, while the broader scope of global business in the first semester will definitely benefit your career in the longer run. [+]

Top Master's Programs in Marketing in Europe 2017. 3Continent Master in Strategic Marketing (3C MSM) What better to prepare young minds for a successful professional career than to offer them a global look at management? The best way to show the next generation of leaders how businesses work in different regions is by showing them up close. This unique 10-month full time master program will give students the opportunity to study and gain practical experience in Antwerp, Brazil and New York. It will provide students with advanced market research, quantitative and qualitative data analysis, strategic planning and marketing skills in a unique global setting. Equipped with those advanced skills, you will be fully prepared to build a successful career in Global marketing and business wherever in the world you choose to work. Why follow this program at Antwerp Management School? This 3Continent Master in Strategic Marketing offers recent university graduates a state of the art insight in global business and marketing and provides both the academic knowledge and the practical skills to enable them to pursue a successful international career in business and marketing. The specialization in marketing will give you a smooth entry in the job market, while the broader scope of global business in the first semester will definitely benefit your career in the longer run. You have the unique opportunity to obtain TWO master degrees in only one academic year: the 3Continent Master in Strategic Marketing from Antwerp Management School and the Master of Science in Marketing... [-]