Master Degree in Marketing in Europe

Best Master Programs in Marketing in Europe 2018

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Marketing is the promotion of products and services, and it is essential for any business that wants to experience success. A marketing program may teach students about market trends, analysis, strategies and research.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

Master in Marketing in Europe

Read More

Master in Digital Transformation

Castelldefels School of Social Sciences
Campus Full time September 2018 Spain Barcelona

The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. [+]

For some years now, we have been globally immersed in the so-called digital age, a major and disruptive change in every aspect of our life. Business environment is no exception. The creation of companies that operate exclusively on the Internet has revolutionized the conventional way of conceiving the company, the strategy and the models of doing business. Thus, new cases of business success such as Google, Facebook, Twitter, Netfl ix or Spotify, among other OTTs, are digital natives. The rules of the game have changed and now any company or organization must know how new technologies aff ect the company, how to take advantage of them and how to use them to fi nd new opportunities or new competitive advantages.... [-]


Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


Master in Marketing and Communication

Rome Business School
Campus or Online Full time Part time March 2018 Italy Rome + 1 more

Join the most international business school in Europe! Training of excellence, internships, students from 140 countries, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand. [+]

EARLY BIRD: 10% DISCOUNT IF YOU ENROL BEFORE DECEMBER THE 11th!

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, paid international internships, 2 study tours in Paris and Barcelonaand the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.Starting date: each year, in March and October.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typically:... [-]


Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research

In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior.

The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions.

With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry.... [-]


Master of Science (MSc) in Marketing

Webster Vienna Private University
Campus Full time Part time 1.5 - 2  October 2018 Austria Vienna + 1 more

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions. [+]

The Master of Science(MSc) in Marketing

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.Learning OutcomesGraduates will be able to:

Explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing. Effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations. Efficiently integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan. ... [-]

Master in Visual Brand Design

Domus Academy
Campus Full time 12  September 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master in Visual Brand Design - Re-model Brands

‘Learning by Designing’ is how Domus Academy will boost your career. Not only it is a place where the designers of tomorrow can produce wonders and surprises, it is also a place where students can discover new realities and invent professional trajectories aligned with tomorrow’s market demands.

WHY Domus Academy Experience Milano, World Capital of Fashion and Design. Design your Master in a highly ranked Academy offering a globally recognized degree. Improve your knowledge and know-how thanks to real projects. Build your own Multicultural and Global Network. Boost your career with our unique Professional Experience.

Career Opportunities ... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2018 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]


Master In Digital Marketing & Seo / Sem

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500  February 2018 Spain Madrid Barcelona Spain Online + 3 more

We are introducing the Master in Digital & SEO / SEM Marketing. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. [+]

We are introducing the Master in Digital & SEO / SEM Marketing. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija.

Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University with Master degree at the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in Marketing graduated Digital & SEO / SEM becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Search Engine Marketing Plan.... [-]


Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time August 2018 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions. ... [-]


Master In Communication And Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time September 2018 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES:

Students who successfully pass this program:

They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]


Master in Business Administration, Marketing and Management (one year)

Mid Sweden University
Campus Full time September 2018 Sweden Sundsvall

The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations. [+]

The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations.

The programme focuses on firms and other organisations and their relationships to customers and suppliers. Leadership, communication, consumer behaviour and marketing in networks are central themes during the first semester. The second semester begins with two courses on methodology. The programme ends with a written master thesis in the area of marketing and management.

The programme is a one-year higher education course based on previous studies corresponding to a bachelor degree with specialization in marketing and management.... [-]


Master of Luxury Management, Innovation and Branding in Rome, Italy

Swiss School of Management, Rome Italy
Campus Part time 1 - 2  October 2018 Italy Rome

This unique Master Program is a one of its kind. It differs from other Luxury Management programs, having a strong component of practical issues, embracing not only the management side but also the innovative way to develop a new concept of branding and value creation. Company visits are also contemplated in the program. [+]

Master of Luxury Management, Innovation, and Branding

Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste, and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.

Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.

Understanding the dynamics and the peculiarities of the luxury management paying a special attention to the future is the focus of this Master.

The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadership training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it.... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12  September 2018 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

The International Master in Multichannel Marketing Management is a program that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability.

This master in marketing matches a solid theoretical background with continuous applications to the real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy.... [-]


Master in Luxury Marketing (Geneva, Switzerland)

CREA Geneva | INSEEC GROUP
Campus Full time 17  February 2018 Switzerland Geneva

The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. [+]

A full understanding of the new dynamics applied to luxury

In a fast-moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. An analysis will span from a hard luxury into services, ranging from traveling into food and beverage.

Course Program

Branding & Image

Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance, and leadership. Development will be from a general overview into the Luxury market to discovering its niche and specific needs. An analysis will be applied to different Luxury business models and their strategies as well as to the different geographic.... [-]


Master's Programme in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18  September 2018 Switzerland St.Gallen

The Master’s Program in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. [+]

Objectives:

Customer value – the goal of sustainable corporate management

In a globalized world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Program in Marketing, Services and Communication Management (MSC) is committed to the program combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries.... [-]