Master Degree in Marketing in Europe

Top Master's Degrees in Marketing in Europe 2017

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Europe, one of the world's seven continents, is usually known as the westernmost peninsula of Eurasia. Second smallest continent, with 10,180,000 (km2), the area regroups 50 countries.

Master in Marketing in Europe

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York + 8 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Top Master Degrees in Marketing in Europe 2017. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals. Curriculum Core courses form the backbone of your Master of International Marketing curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to teach the fundamentals of business strategy, along with specialized knowledge in advertising, consumer behaviour, new product development, marketing analytics, and digital marketing. Immersion Your Master degree program begins with a three-week Immersion. Immersion is the first course in all our Master degree programs and lays the foundations for a successful year. It is a combination of learning academic fundamentals, teamwork, and forging a sense of community among classmates.You will also have the opportunity to orientate yourself to life at Hult and your new home city. The Immersion course prepares you to develop into well-rounded business professionals over the duration of your program and provides the knowledge and skills required to apply a competency-based approach to leadership development. You'll end the course with a capstone simulation which introduces you to complex, integrated high-level business problems in a true-to-life team format. You'll develop and execute a corporate growth strategy, managing all functional areas of a business. Core courses For your first three modules, your core courses will focus on the fundamentals of marketing and business theory—taught from a global perspective. You will then tailor your final two modules to your individual interests and career goals with electives that you can choose to take at any of our six global campuses. Understanding the Customer Products & Innovation Strategic Brand Management Marketing Analytics & Big Data Digital Marketing Integrated Marketing Communication Business Development & Channels Global Marketing Strategy Electives As part of your Master of International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs. Practical application: Simulations & The Hult Business Challenge Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects. Career development Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy. Career Fast Track The earlier you start your job search, the greater your chance of success. Our Career Fast Track program enables you to have everything in place so you can start applying for jobs as soon as you arrive on campus. Before you start your program at Hult, you'll have access to software that gives you a line-by-line resume review, webinars on resume writing, global market employment trends, and creating a targeted job-search strategy. So when you arrive on campus you can concentrate on your studies, networking opportunities, and begin your job search straight away. Line-by-line resume reviews Webinars on global employment trends, personalizing your job search, and how to get your resume to a globally competitive standard Interactive sessions with expert Careers Advisors Personalized support We work one-on-one with you to craft a tailored career strategy and give you the tools to execute it. Coaching Throughout your program, you'll attend workshops and coaching sessions to equip you with essential knowledge and skills in areas like LinkedIn optimisation, personal branding, negotiations, interview preparation, and job search strategy. Advice You'll be assigned a personal Careers Advisor who will work with you one-on-one to help you position yourself to enter your target location and industry. They can advise you on everything from visas to job applications and long-term career paths. You also have the opportunity to have an alumni mentor. Events There is a packed schedule of career events that bring companies to campus to present, network, and recruit, as well as alumni mixers, expert guest speakers, and career open house events. Post-graduation Your career development doesn't stop when you graduate and neither does Hult's support. Constantly stay connected Your alumni network is one of your biggest assets. Hult Connect is an online portal that allows you to link with the 16,000 Hult alumni working in every major industry in every corner of the world. You'll also have access to our global job board so you can continue to take advantage of our relationship with the world's top employers seeking talent. Hult's Alumni Mentorship Program provides you with an opportunity to be a part of coaching the next generation of leaders coming out of Hult. Hult Connect, the online portal for our 16,000+ alumni network Alumni Mentorship Program Global job board and networking events Lifelong education Change never stops, so your business learning shouldn’t either. We empower you to stay up-to-date with emerging trends by taking a complimentary elective each year for the rest of your life. One elective a year, on us. Most careers span decades and critical skills can change as you progress in seniority. The rapid pace of change also means future critical business knowledge might have simply been impossible to learn during your program. Before 2004 there was no Facebook or YouTube; neither the iPhone nor Airbnb existed prior to 2007; and yet understanding the impact of these innovations is critical for business success today. At Hult, you can refresh a skillset or get up to speed in a new business trend by enrolling in one elective a year at any of our global campuses. There’s a small registration fee, but the course is otherwise free of charge. Executive education options for life. Instead of studying an elective, every year Hult alumni can enroll in a range of leadership Summer Executive Education Programs at our historic Ashridge Estate campus in Berkhamsted, U.K. Courses feature a range of leadership and development programs, and are taught by experts with practical, theoretical, and commercial experience. There’s a small registration fee, but courses otherwise cost over $10,000 so the savings over time for Hult alumni are significant. Admissions & fees Hult takes a holistic approach to reviewing your application. In addition to academic achievement, we look for cultural awareness, leadership potential, and a drive to succeed. [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2017 Spain Barcelona + 1 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of marketing research to define the opportunities and problems in marketing products and services; help solve management problems and thus provide support in making marketing decisions. Learn to plan and design marketing research projects. Develop the capacity to implement and manage marketing research projects. Know and understand the applications of marketing research specialties and different analytical techniques. Apply knowledge to write and prepare reports of well-organized and convincing research. Develop the skills to communicate research proposals, results, conclusions and recommendations clearly and effectively. Get a second accredited by the most reputable business school in Spain, EAE Business School, as ranked Merco (2014) and guaranteed qualification for a major public universities in Spain, the University of Barcelona (UB), with more than 560 year history. Curriculum Master Marketing Research and Customer Analysis The program lasts 12 months and can be started in May or November of each year month. It comprises a total of 10 modules and a final research project that develops markets throughout the Masters. Also, online meetings take place with industry experts and webinars with tool vendors market research, among other activities. Requirements Masters in Market Research and Customer Analysis The fundamental goal of our admissions process is to ensure the suitability of candidates. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni. These are the stages of the admission process: 1. Prerequisites for admission in February. Admission 3. Personal Interview 4. Cover letter in May. 6 Assessment Admissions Committee. Matriculation Master Degree in Market Research and Customer Analysis People who pass the evaluation of the program and meet the academic requirements established by the UB, will be awarded the UB (University of Barcelona). In addition, all persons who pass the assessment will receive the degree of EAE Business School. To obtain the degree of UB is necessary to have University Degree (Engineering Degree or Diploma). Failure to have a University Degree, once passed the different assessments, a diploma of university extension of UB is obtained. Financial Aid Master in Market Research and Customer Analysis OBS offers candidates the scholarship program to promote continuing education for professionals, entrepreneurs and managers. To apply for one of these grants, which fund part of the program, candidates must be admitted to the program and meet the specified requirements. The Admissions and Scholarship Committee will assess the adequacy of the profile and the career of the candidates, the reasons given in the letter of scholarship application and the candidate's professional and academic recommendations. [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Top Master Degrees in Marketing in Europe 2017. Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher from the sector with support from real cases. Lots of seminars and presentations of work tools from leading companies. Coaching cycle: The Masters students can participate in Cycle Ostelea coaching, combining group sessions in various fields, such as emotional coaching or family coaching. Presentations, networking and visits to companies with executives of hotels, catering companies and international tourism consultants. GOALS PERSONAL DEVELOPMENT SKILLS AND DIRECTIVES They are necessary to advance the different job levels. Management skills enable students to face decisive moments in his career. In management positions you need to know to manage: people, equipment, emotions, conflicts, negotiations. From the point of view the student must learn to create their own personal brand, manage their own network, to write a good resume and respond appropriately job interviews among others. KNOWLEDGE AND OFFLINE ONLINE MARKETING You need to know both online marketing and offline marketing. Thus they are explained in detail all the casuistry, analytical tools and online marketing for hotels. As content managers, SEO, SEM, email marketing, analytics, online reputation, social networks or blogs, among others. offline marketing public relations also works as it is essential to know to make a marketing plan, customer segmentation, competitive analysis, using a CRM and work with press offices or advertising agencies and COMMERCIALIZATION In hotel marketing subjects are divided into 3 areas. focus on sales strategy, campaign planning and sales team management is provided. In the course of hotel marketing working with different types of intermediaries, contracting, attending trade fairs, creation of tourist packages. Finally, hotel finance are studied from a practical side and must allow the student to understand an income statement, to make the budget of his department as well as a reading of the balance sheet, costs for sales or deviations of results. E-COMMERCE AND REVENUE MANAGEMENT Ecommerce is the major axis of hotel marketing, therefore working closely in all its aspects. Planning, tools, technologies for direct sales, distribution technologies, databases, billing systems, mobile devices, metrics and web analytics. The second subject is the revenue management where pricing works, the forecasting, customer segmentation and pricing tactics, overbookin, upselling among others. Curriculum The Master in Marketing, Revenue Management Marketing and Tourism of Ostelea is classified into 6 modules: Market Structure, Hospitality Marketing International and Strategic Management Hotel Sector Finance, Marketing and Business Finance Tourism Marketing, Offline and Online Skills and Personal Skills Ecommerce and Online Distribution. Revenue and Pricing Hotelero manament Master Thesis work Professional careers Professions Career Services is a support area for students and alumni Our goal is to guide and accompany the student to reach new professional goals and achieve a better match between your expectations and professional interests with the labor market. Career Services Careers Executive Partner Employment Program Online job forum Talent Development Webinars Professional outings commercial director of hotel and tourism companies Marketing executive tourism companies and hotel Head of reservations Revenue manager Responsible tourism e-commerce and hotel Business Intelligence reservation centers, hotel chains or restaurant chains Consulting tourism companies trade policies Entrepreneurship in the tourism sector Admissions and Qualifications ADMISSIONS The admission process guarantee the suitability of the candidates, so all participants can make the most of this learning experience. To start the admission process is necessary to fill the request for information. From that moment Ostelea will contact the candidate to close an interview which must provide the following documentation: The Curriculum Vitae Motivation letter Two letters of recommendation demonstrable work experience at least 3 years After completing the interview, the Admissions Committee will examine case by case and communicate the resolution to the candidate to report the status of their admission. QUALIFICATIONS The participant who successfully completes the program will take: Master in Marketing, Revenue Management Marketing and Tourism, University of Lleida. Master in Marketing, Tourism Marketing and Revenue Management, for Ostelea. Master in Marketing, Tourism Marketing and Revenue Management by EAE Business School. In order to obtain the degree from the University EAE and is necessary to satisfy the requirements applying these institutions [-]

Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time April 2017 Spain Barcelona Madrid + 1 more

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Master in Luxury Brand Management

Domus Academy
Campus Full time 12  September 2017 Italy Milan

The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. [+]

Top Master Degrees in Marketing in Europe 2017. Experience. Elevate. Excel. If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art. You’ll approach luxury goods and services from multiple points of view: creative, organizational, managerial. You’ll examine marketing, branding, and communication for this unique market, as well as financial and team management. You’ll explore how to create elegant products and heightened experiences for your exclusive customers, while remaining sensitive to the cultural factors that surround the concept of luxury. You’ll learn to take innovative branding strategies from concept to execution, like rough diamonds that must be cut and polished to acquire their full value. You’ll develop your own personal analytical approach and language of expression. And, during an educational path that combines theory and research with practice, you’ll engage in a rewarding, collaborative dialogue with the industry professionals and consultants who guide your development. Audience The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. Outcome During this degree program, students will: Develop projects for the luxury market based on in-depth knowledge of the industry Gain experience in collaborating with a creative team Practice luxury brand communication strategies, from traditional media (advertising, PR, events) to digital and social media Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the historical, contemporary, psychological, anthropological, and sociological aspects of the fashion phenomenon Learning management and marketing strategies for fashion and luxury companies Developing effective communication strategies for the world of luxury and fashion Investigating methods and tools for fashion research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work and developing your professional identity Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to luxury brand management. Some possible workshop topics include the following: Analyze a luxury brand’s verbal and non-verbal DNA, and articulate its core values, in order to develop new extensions (i.e., products or product categories) within the brand. Promote a fashion project using offline and online communication, advertising, and events. Gain an insider’s view on the key role of fashion buyer. Filter through product offerings to select the right mix of merchandise that could sell in adequate quantities to achieve a retailer’s profit-margin objectives. Produce either a real fashion editorial for a print or online magazine or a proposal for an advertisement campaign. Develop a coherent visual display from concept to execution. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Luxury Brand Management program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: Cartier, Castel Monastero Spa & Resort, Christie’s, De Beers (Forevermark), 10 Corso Como, FutureBrand, Moncler, Oteri, Park Hyatt Milan, Pommery, Recarlo, Salvatore Ferragamo, Stone Island, Trussardi, Zagliani. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Career Opportunities Graduates of the Master in Luxury Brand Management program may launch a career as a luxury brand manager, product manager, marketing manager, brand manager, or communications/PR manager. They may work for fashion brands or design agencies, or they may choose to start their own branding and marketing consultancy. [-]

Master (MA) Communication Design

Ravensbourne
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

... [-]

Master In Business Management And Marketing

ESEM
Campus Full time September 2017 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

Top Master Degrees in Marketing in Europe 2017. A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies. By our classrooms and programs it has been more than 20,000 students on five continents. Target Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management. With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager. The practical content of the program, new technologies, quality of teachers and the exchange of experiences of students, makes this program meets the goal of being High Business Quality. "The philosophy of this Post Grade is learning by doing" Programme structure The program takes place over one academic year and a total of six modules. After the titling it will be obtained Master in Business Management and Marketing. Evaluation Students should develop practical work on the topics covered in the modules, routing and structuring your thesis. The work will be developed within the school hours of each module and evaluated by teachers. If necessary they will receive tutoring to amend those aspects of the work presented that were not according to the requirements of ESEM in each area. The purpose of the program is to ensure that students understand and master the concepts taught. The philosophy of the program is learning by doing. Attendance: 100% for all classes End of Studies Thesis: At the end of each program, as a synthesis of lessons learned and the work done, teams develop a marketing plan with projection to two years Marketing Plan constitute the doctoral thesis and will be directed and evaluated by tutors designated for this purpose. General Services ESEM On-site ESEM, the student apart from the close relationship with faculty and ESEM equipment, available free from: Job Practices in companies Computer room Study Rooms Special Services non-EU students In addition to general services, non-EU students have in ESEM of: Guidance and information for enrollment in the program. necessary documentation requested by the Spanish consulates for processing and obtaining the Visa Studies. Practices in Spanish companies. Incorporation from the sixth month of the start of classes. TIE processing in Madrid. Insurance recruitment in Madrid MAPFRE SEGUROS repatriation and comprehensive health care, by the student for a year. Addressed to University graduates with professional experience. university graduates with professional experience. Commercial department Marketing department managers Thematic content Marketing: Fundamentals of Marketing Market Analysis and Consumer Product & Pricing CRM: Customer Loyalty Social Networks: Application Comunity Manager: Roles and Responsibilities Communication: Advertising Communication plan sales: Commercial negotiation Sales Team Management Sales Forecast Distribution and Sales Management: merchandising Distribution logistics Marketing planning: Marketing Audit Marketing plan Marketing budgets Marketing Plan Development Qualification: Master in Business Management and Marketing [-]

International Master in Marketing - Bilingual

EADA - Escuela de Alta Dirección y Administración
Campus Full time October 2017 Spain Barcelona

You will acquire a global vision of the company and its strategic position in the business environment through this program. [+]

What will I get out of this program?

The objective of the Masters at EADA is to give participants "professional competitive advantage" by focusing on three fundamental areas. Mastery of specific business tools and techniques.  Development of interpersonal competencies that are essential to international managers.  Acquiring a global vision of the company and its strategic position in the business environment.  Participants will learn to effectively apply the elements of this dynamic "mix of talent" as they develop their professional careers. 

Methodology

EADA has developed its own practical, active and participative approach with emphasis on "learning by doing".  The methodology reflects companies' demand for professionals with skills such as: the capacity to reflect, ability to act in the face of change, versatility to work in multifunctional teams and adaptability to the challenges of a global environment. ... [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

Top Master Degrees in Marketing in Europe 2017. The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the courses, the Master concludes with an internship. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee. STRUCTURE The Master’s degree is a 12-month full-time program including an internship or project work (total length: 1500 working hours). The academic part is divided into two terms. You will cover 1000 hours of study: 400 hours of classroom activities and 600 hours of individual/group work. During the first term you will study the fundamentals of marketing and communication, while the second term will deal with practical aspects and focus on the new media tools you will use in your professional career. The two terms are followed by an internship period of 500 working hours. This internship can be carried out at various companies and agencies in Italy or abroad. It is your chance to put into practice the theory and techniques learned during the two academic terms by working on marketing and communication strategies/campaigns, analyze and create solutions to real problems and work on action plans. You are expected to make the most of these opportunities by learning from the professionals you will be working with. At the end of the internship you will be required to hand in a ‘Final Report’, which you will present to the Director of Studies showcasing your activities and analyzing the theories and lessons learned during the academic part. LEARNING METHOD The main aim of our teaching staff is to first lay down a solid grounding of theory and then to build on this foundation by introducing more practical aspects. This method will result in you confidently entering the work environment of this industry, ready to deal with any scenario you will face. The teaching staff will help you grasp these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; as well as individual assignments and assisted private studying. The courses are structured to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation. CAREER DEVELOPMENT Career development is a key part of this program. The goal is to give you the opportunity to develop yourself and your skills even after you have left the school. The right career choices can help you do just this. The program includes a 500-hour internship which represents an opportunity for you to analyze real marketing and communication problems, develop strategies, and elaborate action plans together with professionals in the marketing and digital communication industry. The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, alumni reach a 96% placement rate. [-]

Master's Programme in Marketing

Umeå University, Umeå School of Business and Economics
Campus Full time September 2017 Sweden Umeå

This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

 

This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in today’s competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


MSc International Fashion Marketing

Glasgow Caledonian University, London (GCU London)
Campus Full time 12 - 16  January 2017 United Kingdom London

Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management. [+]

Top Master Degrees in Marketing in Europe 2017. Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management. Programme Description Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management. Designed to challenge and inspire, our programme is intensive and academically challenging. You’ll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. We’ll encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems. You can start in September or January at our Glasgow or London campus. EPAS Accredited MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education. Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda. EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience. CIM Accredited The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Glasgow School for Business and Society has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career. Course Overview This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena. The university prides itself on creating a friendly and highly supportive learning environment for all its students. We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects. All teaching and learning on the programme is supported by cutting edge e-learning technologies. Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors. Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas. The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry. [-]

Master in Marketing and International Commerce

Vytautas Magnus University
Campus Full time September 2017 Lithuania Kaunas

Marketing and International Commerce Programme is meant for individuals holding a Bachelor‘s degree [+]

Access Requirements Individuals, holding a Bachelor‘s degree in management and business administration fields , as well as those, having an equivalent university degree in the respective fields can enter this programme of studies. Programme Objectives and Competencies Acquired Marketing and International Commerce Programme is meant for individuals holding a Bachelor‘s degree and pursuing a qualification of master of marketing. The present day organizations are experiencing a growing demand in modern, high qualification marketing specialists, able to think strategically and react to the changing domestic and international business environment. Therefore, the goal of the Marketing and International Commerce Programme is to prepare marketing and international commerce specialists of high qualification who, having mastered the most recent marketing theories and methods, are able to analyse tendencies and changes in the market independently, follow and evaluate scientific innovations, as well as apply the knowledge for the development of organization marketing management. Competencies: - Competence to analyse the business environment; - Competence to assess the business environment changes and their influence on the decisions of the organization; - Competence to apply methodological research methods of marketing problems; - Competence to make decisions relating to the marketing problems; - Competence to apply theoretical knowledge for marketing management solutions; - Competence to perform external and internal marketing audit; - Competence to see, evaluate and analyse the processes in business environment; - Competence to prepare marketing strategy; - Competence to select and apply pricing methods, corresponding with the specificity of business organization and considering environment tendencies; - Competence to organize and manage the supply chain; - Competence to evaluate cultural differences of countries‘ economic systems and apply corresponding decisions; - Competence to prepare and implement strategic marketing plans; - Competence to adapt to external changes and manage internal changes; - Competence to describe and manage processes in business structures; - Competence to analyse and evaluate development tendencies with regard to respectful markets and individual potential; - Competence to prognosticate changes in domestic and international markets. Career Opportunities Graduates of Marketing and International Commerce Programme will be able to: - continue studies in management and administration doctoral programmes, as well as in other doctoral programmes of social sciences area; - work as marketing managers and heads of marketing departments in domestic and foreign companies; - work as foreign companies‘ market/product managers; - work in the organizations of the Ministry of Foreign Affairs and Customs Department, as well as in other state and business organizations; - work in international commercial organizations; - offer consultancy service to organizations solving marketing and international commerce problems; - establish private business effectively; - work as hired consultants in business consulting firms or establish personal consulting firm. [-]

Master’s Programme

European Business School Paris
Campus Full time September 2017 France Paris

Students gain a thorough grounding in management concepts and methods from a multicultural and strategic perspective. [+]

Master's Program

First Year Master

First Year of the Master's Program  Master's program application form 

Second Year Master

Second Year Master's tracks International Business Management Track Finance Track Marketing and Communications Track International Human Resource Management Track Entrepreneurship and Intrapreneurship Track Digital Marketing and E-commerce Track Fashion and Luxury Brand Management Track

Program YEARS 4 - 5 (MASTER)

First Year of the Master's Program

Objective

The fourth year is dedicated to the advanced study of management and business strategy. Students gain a thorough grounding in management concepts and methods from a multicultural and strategic perspective. Through the large variety of electives available, students can also delve into several specific areas of management and see their career plan take shape. Certain courses are taught in English.... [-]


Master In Organization Of Events

ESODE
Campus Full time Part time November 2017 Spain Madrid

This training program enables students to master all aspects of the comprehensive organization of an event, from conception to evaluation, through the strategy, implementation, production, implementation, budget optimization, logistics, post-production and project closure. [+]

Early registration discount This training program enables students to master all aspects of the comprehensive organization of an event, from conception to evaluation, through the strategy, implementation, production, implementation, budget optimization, logistics, post-production and project closure. If you want to train as a professional in the field of organizing events in a practical and in person, the master program is your best choice. It also includes unpaid mandatory prestigious agencies industry best practices. GOALS The professional events sector must be a specialist with leadership skills, respect for diversity, flexibility in negotiations, broadmindedness, coordination skills, subtlety and intelligence communication resource for the election. This program has the following objectives: Analyze the strategic importance of live communication within organizations as a way of positioning and relationship with their audience in order to achieve the stated objectives. Provide the necessary skills to manage an event, such as corporate image, media relations, advertising, online communication, PR, among other correctly. To provide students with the tools needed to design a communication plan applied to the complete organization of an event of any sector or area and at the same time strengthen their interpersonal skills capabilities. Develop new techniques and tools applied to the organization of events and good practices organizer in its relationship with suppliers and customers. ADDRESSED TO Students with a university degree or work experience who wish to complete their education and enhance their professional opportunities to excel and successfully address the professional performance in the area of ​​event organization and communication. Recent graduates, graduates and graduate students looking for a specialization added to his career, or want to expand your career and excel in the sector. Professionals in the marketing sector, media, advertising and PR that require specific date knowledge and training in organizing events. From this knowledge they will develop a more effective sales strategy, with which to create and offer new business lines and new products. Professional business tourism sector. Training events involves not only the implementation of conferences, trade fairs, hiring hotels or aircraft, but also introduces the creative concept. * When a degree is not required to certify they have three years of work experience. MODULES AGENDA 1. Events: types, structure, market 2. CSR - Corporate Social Responsibility 3. The business organization in April. Marketing events in May. 6 communication events. Personal skills 7. New technologies applied to the event in August. The event as an instrument of corporate image in September. Creativity in Events 10. 11 business and official protocol. Coaching in the organization, ethics and deontology. 12 Event Management Tools 13. Designing, production and realization of events METHODOLOGY AND METHOD ESODE offers this Masters degree CLASSROOM. Theoretical and practical classes led by the most renowned industry professionals. Lectures given by national and international professionals. VISITS TO LOCATIONS AND PLACES OF INTEREST. The student will have the opportunity to visit locations of events to meet its working methods. EVALUATION SYSTEM. The student fee examinations, individual and group work and a final project. FINAL PROJECT. The student will have to prove in court all the knowledge acquired during the course, applied to a case study. PRACTICES This master has paid and guaranteed curriculum practices in the best agencies in the country. Thus the student of this Masters will perform four months of practice, favoring the acquisition of skills to facilitate their employability. The company is mandatory training and monitoring of student performance is made through an academic tutor from ESODE and another guardian appointed by the company. * Students who are working in companies will be able to validate their practices. CERTIFICATION ESODE students, the School of events organizers, once completed the training program will be awarded the title of MASTER IN INTEGRATED ORGANIZATION EVENTS (1,500 hours) certified by the University Nebrija. [-]

INTERNATIONAL MASTER DEGREE PROGRAM “International marketing management”

Peter the Great St. Petersburg Polytechnic University
Campus Full time September 2017 Russia St. Petersburg

The international degree program is implemented by the Institute of Industrial Economics and Management of SPbSPU in cooperation with ESB Business School, Reutlingen (Germany). [+]

Top Master Degrees in Marketing in Europe 2017. The international degree program is implemented by the Institute of Industrial Economics and Management of SPbSPU in cooperation with ESB Business School, Reutlingen (Germany). Training methods: lectures and seminars, interactive presentations, case studies, computer business simulation game, research project. Courses in SPbSPU: - Business English language - International business law / Business ethics - Managerial economics - Organization theory - Entrepreneurship Intercultural management / International human resource management - Research methods in management - International trade International market research (in foreign language) - International marketing management - International controlling - Organizational and managerial practice - Modern strategic analysis - Corporate finance - Industrial marketing - International standards of production management / International purchasing and supply chain management - International logistics / Sales management - Research work [-]