Master's Program in Digital Marketing

Top 41 Masters Degrees in Digital Marketing 2017

Digital Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

Masters in Digital Marketing

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Master of Design (MDes) Design Strategies

HK PolyU School of Design
Campus Full time 1.5  September 2017 Hong Kong Kowloon

The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology. [+]

Master Programs in Digital Marketing. The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology. The specialism is intended for both design and non-design professionals with solid working experience in or related to the areas of design, such as communication, brand management, production, marketing, engineering or teaching. Those who are considering becoming entrepreneurs, taking on more responsibility for design-led business development, or translating new technology into designed experiences and practical applications will benefit from this specialism. Design Strategies was rated as one of the World’s Best Design Thinking Programs by BusinessWeek. Aims This specialism seeks to locate design strategically in the context of business and technology by exploring best practices as shown in case studies, human-centered explorations to identify previously unrecognised user needs and desires, comparative analyses of business opportunities, successes, and failures, analyses of branding strategies, and with particular attention to the local context of transforming original equipment manufacture (OEM) to original design manufacture (ODM), and finally to own brand management (OBM). The specialism is applicable to both business and nonprofit organisations and extends across local and global issues. Objectives This specialism seeks knowledge in design that facilitates the integration of design, technology and business by: creating value by design applying design to business development transforming OEM/ ODM to OBM branding products and services for domestic and international markets exploring culture differences and issues in local and global contexts understanding customers’ needs and goals Entrance Requirement A Bachelor’s degree or the equivalent; and a minimum of two years of professional experience in a design related field is required. Candidates with other tertiary qualifications complemented by substantial relevant professional experience will be considered on a case-by-case basis. Scholarships Scholarships for Graduates of QS Top Design Schools (2017) To off-set 10% or 15% (holder of a First Class bachelor’s degree) of tuition, regardless of which MDes programmes students are admitted to – applicable to graduates of QS world’s top universities for art & design - 2016. Admission Dates for September 2017 Entry Application Period Starts: 22 Nov 2016 First Round Review: 20 Jan 2017 Application Deadline: 28 Apr 2017 Interview: Mid Feb to May 2017 Announcement of result: 2 weeks after interview [-]

Master (MA) Communication Design

Ravensbourne
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

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Master in Digital Marketing

Harbour.Space
Campus Full time September 2017 Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. [+]

Master Programs in Digital Marketing. This program is taught in ENGLISH. The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Upon completing the Harbour.Space Master of Digital Marketing degree program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. Program Structure 1 Year This program contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company. All courses are electives, yet we strongly recommend students to take courses marked as core. In total 1 year Master's consist of 15 modules including 1 module of workshops & seminars, 1 client and 1 capstone projects. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Modules Digital Marketing as Part of the Overall Marketing Mix SEM & SEO Programmatic & RTB (Audience Buying) Performance Marketing Social Media Marketing, Viral, And Storytelling Web Analytics Virtual Company Legal Environment E-Commerce, CRM & Loyalty Programmes Mobile & Gamification Online Video Digital Strategy & Digital Media Planning Technical Project Management (Digital Assets) Digital Media Evolution Business & Finance Fundamentals Advanced Digital Marketing Video Blogging Email Marketing Crowdfunding English for the Industry E - Research & Surveys Master Classes with Leading Practitioners Growth Hacking Marketing As a Job Negotiations Introduction To Interaction Design PR & Content Business, Entrepreneurship & Self Promotion Selling & Presenting User Experience Design Introduction To Programming For Marketing Professionals Programming II For Marketing Professionals Data Visualisation China's Internet Market Big Data & Emerging Technologies Capstone Project Seminars & Workshops Client Project Programme Leadership Anna ZnamenskayaChief Digital Officer, Mindshare Russia Andy CrestodinaCo-Founder / Strategic Director of Orbit Media Studios Career Path Junior Digital Manager Social Media Manager Email Marketing Manager E-Commerce and CRM Manager Digital Media Planner/Buyer Head of Digital/Chief Digital Officer LIVING IN BARCELONA Studying in Barcelona has the following advantages: Barcelona is #1 in Europe for quality of life and clearness of environment (2012 Quality of Life City Rankings – Mercer Survey) Barcelona is #1 in the world for the level of infrastructure and urban development (2011, Ernst & Young). The region of Catalonia, where Barcelona is the capital, contributes significantly to the Spanish GDP. The growth of Catalonia’s GDP is currently 3.3%, much higher than in Europe on average. Catalonia’s exports are €42.2 billion, higher than in any other region of Spain. 7,000+ innovation and technological companies during the last 10 years. Barcelona is 6th in Europe for attractiveness and comfort for doing business (European Attractiveness Survey 2011, Ernst & Young), Barcelona is 2nd in Europe (after London) for being promoted as a business center (European Cities Monitor 2011); Barcelona is 2nd in the world for hosting different international conferences and congresses (City and Country World Report 2011, ICCA ). Barcelona is the host of the annual World Mobile Congress, which attracts thousands of international companies that work in the mobile industry. 7,000,000 + millions of tourists / year 20° C - average temperature during the day 2437 hours of sunshine/ year Cost of living 550 euro / month [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the courses, the Master concludes with an internship. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee. STRUCTURE The Master’s degree is a 12-month full-time program including an internship or project work (total length: 1500 working hours). The academic part is divided into two terms. You will cover 1000 hours of study: 400 hours of classroom activities and 600 hours of individual/group work. During the first term you will study the fundamentals of marketing and communication, while the second term will deal with practical aspects and focus on the new media tools you will use in your professional career. The two terms are followed by an internship period of 500 working hours. This internship can be carried out at various companies and agencies in Italy or abroad. It is your chance to put into practice the theory and techniques learned during the two academic terms by working on marketing and communication strategies/campaigns, analyze and create solutions to real problems and work on action plans. You are expected to make the most of these opportunities by learning from the professionals you will be working with. At the end of the internship you will be required to hand in a ‘Final Report’, which you will present to the Director of Studies showcasing your activities and analyzing the theories and lessons learned during the academic part. LEARNING METHOD The main aim of our teaching staff is to first lay down a solid grounding of theory and then to build on this foundation by introducing more practical aspects. This method will result in you confidently entering the work environment of this industry, ready to deal with any scenario you will face. The teaching staff will help you grasp these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; as well as individual assignments and assisted private studying. The courses are structured to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation. CAREER DEVELOPMENT Career development is a key part of this program. The goal is to give you the opportunity to develop yourself and your skills even after you have left the school. The right career choices can help you do just this. The program includes a 500-hour internship which represents an opportunity for you to analyze real marketing and communication problems, develop strategies, and elaborate action plans together with professionals in the marketing and digital communication industry. The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, alumni reach a 96% placement rate. [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2017 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

Master Programs in Digital Marketing. The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master In Social Media And Digital PR

IED – Istituto Europeo di Design Milan
Campus Full time November 2017 Italy Milan

The tools and the social world of digital PR are increasingly present in the strategies of marketing and communication companies, but because work need specific skills. Addressing this territory so vast, that of speed, of a multitude of tools and opportunities that are followed, ensures that people can understand this feeling, and these practices are and will be in great demand. After an intensive course of 7 months in the classroom - to be followed by 3 months of internship - participants can enter the professional field of social media and digital PR, in companies and agencies. They will deal with all issues relating to digital and its relational functions to customers, partners and influencers. [+]

THIS PROGRAM IS IN ITALIAN Taught Who should attend - The Master is open: to graduates both in art / humanities, both technical / economic; to professionals with at least two years of experience in the industry. Methodology and structure - Social media is the most important turning point in the marketing world, a radical change in the balance in the communication between companies and consumers. From a situation in which companies convey a message through traditional media and consumers listen and react by buying the message subject products, we are today in a scenario that sees consumers protagonists of a real relationship with companies, being authorized to talk to them and of them. Consequently, the world of social - but more generally that of the digital - has become central to the possibility, for companies, to support this exchange. The Master aims to train professionals who can understand the identity of a brand and its relational needs, create an appropriate strategy, implement it and monitor it. Professionals are able to define and distinguish the areas of intervention of various professionals, coordinate and monitor them, while maintaining a strong focus on social media and digital PR. Teaching is divided into three main areas: Technical-instrumental - Is the area of ​​education aimed at the development of basic skills, both in terms of technical use of tools, and in more theoretical terms. Strategic planning - They acquire the skills to learn to think strategically both in the wider digital channel, either specifically on social media and digital PR. The issue of performance measurement will be the completion of this area of ​​expertise. operational - Students acquire specific skills on the individual instruments; the ability to produce, manage, distribute content in formats and on different platforms; learn to create an editorial plan and a schedule for the publication and use of planning tools, becoming familiar with the world of web and mobile app. All participants will be involved in the implementation of two projects based on real companies briefings, and to have a draft of Personal Branding. [-]

Marketing And Creative Design (ms Mdc)

Audencia Business School
Campus Full time 12 - 15  September 2017 France Nantes

The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]

Master Programs in Digital Marketing. The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. The program's strengths A program that has almost 10 years experience 3 prestigious schools met: Audencia Nantes, Nantes and the Central School of Design The first training associate managers, engineers and designers to learn to work together at company service Students from various backgrounds (training, professional experience or nationality) An annual educational partnership with customized Groupe SEB leading to the realization of a concrete project with the collaboration of marketing managers, R & D and design Familiarization with the most advanced technical and technological tools on the market: CAD / CAM, rapid prototyping, virtual immersion ... An important alumni network for better professional integration Exploration 360 design The Spécialisé® Master program in Marketing, Design and Creation harmonizes throughout the curriculum to balance theory and applied transversal projects. The purpose of the company (30%) Being able to analyze the business environment and to deduce recommendations in terms of positioning and brand design marketing. Strategic Marketing of creation Design oriented marketing theory Consumer behavior Representations and commission the product stage The interaction of the components (20%) Understand the terms of innovation management and design teams. Knowing develop and protect intellectual capital of the company. Know the design market and its actors Design Practices Project Management Product Development Creativity methods Industrial protection and filing of trademarks and designs The company's design (50%) Knowing how to analyze the interactions of a customer with a product or service, and value attributes. Understanding and using the tools of creation and development. Ergonomics and functionalism Theory of Forms Graphics, CAD, CAD Materials, processes and lifecycles Virtual reality State of the art of NTI Sensory design Create with new technologies 4 to 6 months corporate internship The field studies Ongoing Marketing, Design and Creation are applied and cross-annual basis during missions to two companies: SEB, a strategic partner of the training, and a company that differs each year, selected according to criteria of innovation strategy severe.   Students are encouraged to interact strongly with the company and offer a realistic prototype: Dorel project with the theme of the bath: ethnographic study, market research, creation of user scenarios, recommendations, prototyping and mockups New product development for Philips in line with the business strategy The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis:     Sound design in retail: motor brake or team performance The evolution of the energy sector and its impact on service stations The design-thinking the rescue of the Weberian bureaucracy: the case of the reform of support to armed Ethno-Marketing: proactive study of consumer insights at the service of product innovation. Case of application: food nomadism The market for boutique hotels: effective and sustainable response to the weariness of hotel standards? Sensory marketing at the time of digital: the screen to the senses Consumption and food preparation in a Chinese nursing home Some skills covered Market analysis Definition needs Mastering of strategic and operational tools design Encouragement of creation Strategic positioning of the company Adapting design tools based on objectives Anticipation of market developments Strategic Decision Making Repositioning corporate branding Customer retention Acquisition of new knowledge and new skills within the company (technology, marketing ...) Some examples of job opportunities Design Manager Product Manager Project manager Innovation Manager Art director Innovation Project Manager [-]

Masters Specializing In Digital Communication & Business

Institut Africain de Management
Campus Full time February 2017 Senegal Dakar

A dual expertise in corporate strategy department. [+]

A dual expertise in corporate strategy department. Communicate today is a global view of the business environment and control all communication channels, both virtual than real. Building and developing a brand identity, anticipating emerging trends, support a company in managing its image among its various public, optimizing their visibility and ensure its reputation on the web, manage a competitive environment, develop communication strategies innovative and create value: these are the major challenges businesses face today. CONDITIONS OF ADMISSION In Master 1 Semester 1 (M1S1) Hold a Bachelors degree in Marketing and Business Intelligence or equivalent degree in the Master 1 Semester 2 (M1S2) Hold a Bachelors degree in Marketing and business intelligence, and have validated the semester 1 Master in the specialty or an equivalent degree in the field. In Master 2 Semester 3 (M2S3) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 and 2 of the Master in the specialty or an equivalent degree in the field. In Master 2 Semester 4 (M2S4) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 2 or 3 of the Master in the specialty or an equivalent degree in the field. The Bachelor in Auditing and management control IAM is available alone or in joint-degree with UQAC Canada. Like many other Bachelor group, originality, coherence and pedagogical structure have led to his being labeled by the CENTRE for EXCELLENCE UEMOA, being certified to quality standard ISO 9001 version 2000 and get the Accreditation of the African and Malagasy Council of Higher Education (CAMES) .c; t delivered for numbers and accounting and financial analysis. Head of Communication PR Manager The event manager Head of agency Network Director Junior Consultant Project Manager (Agency) Director of Communications After the training, the student: Will develop listening skills and interpersonal skills enabling him to get the information needed to respond to the audit and responses of his interlocutors during interviews with company officials; develop an acute critical sense, an analytical rigor and good accounting skills to effectively interpret the accounting documents at its disposal, will be rigorous, methodical, organized and concise to properly define the objectives and action plans . benefit from an ease with IT management tools, will be objective and impartial, since it calculates the performance of each service .. be provided with a good relationship, have the sense of communication since it is in contact with all the services and management, will have a taste for figures and accounting and financial analysis. [-]

Master Media, Management and Digital Technologies

Ludwig-Maximilians-University Munich
Campus Full time October 2017 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

Master Programs in Digital Marketing. The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program. The MMT program: gives you the opportunity to pursue your master's degree at one of Europe's most renowned universities in a city with a very high living quality, offers students a unique and future-oriented course structure with highly relevant practical contents, is mostly held in small groups for maximized learning success, is taught by leading scientists and researchers in their field, permanently collaborates with well-known corporate partners of the media and Internet industry of Europe's prime digital media hub, provides its graduates numerous career perspectives in the media and Internet industry as well as other industries that extensively use digital technologies - but also as founders or in academia. The MMT master's program comprises four semesters (starting in winter semester on a yearly basis) in accordance with the general schedule of the LMU. Each semester accounts for 30 ECTS credit points, thus students have to acquire 120 ECTS credit points in total. The course structure consists of  five major building blocks: Business and Technology:  This block contains four specific courses that integrate both contents from business and informatics. All course formats are highly interactive and will be partly conducted as so called "project courses" in close collaboration with companies from the media and Internet industry. Media Business: The three courses of "Media Business" address media-related topics from a business perspective. The courses "Digital Products and Services" and "Electronic Markets" will be taken together with students from other master's program at Munich School of Management. Media Technologies:   This block comprises two lectures that are offered by the Institute for Informatics and which address media-related issues from a technological perspective. Again, parts of this lectures will be taken together with students from other master's program at the Institute for Informatics. Electives:   Students of the MMT program have the opportunity to elect (advanced) courses from both business and informatics according to their preferences and interests. For this reason, a broad catalogue of courses is provided by both faculties. Each student must acquire in total 18 ECTS credit points, thereof at least 6 credit points in each discipline. Finale Module:   During their 4th semester, students of the MMT program are required to write their master thesis about a relevant topic at one of the participating institutes respectively chairs from the Munich School of Management or the Institute for Informatics. Candidates need to demonstrate a completed bachelor's degree in either business administration with a minor in informatics or in informatics with a minor in business administration. Graduates of integrated programs like media informatics or information systems are also highly invited to apply for the program. Additionally, applicants need to prove very good English language skills. Knowledge of the German language is no prerequisite. We provide you the opportunity to apply for the MMT program on a yearly basis. An application is possible from 1st February to 15th May of the year in which you would like to commence your studies. [-]

Master in Future Media (digital marketing)

Birmingham City University Faculty of Art, Design and Media
Campus Full time August 2017 United Kingdom Birmingham

Future Media: Pro simulates a working digital communications agency. It has been devised in conjunction with global communications agency McCann Erickson with an advisory panel of partner organisations, to give students real-world experience ... [+]

MA, MSc in Future Media: ProFuture Media: Pro simulates a working digital communications agency. It has been devised in conjunction with global communications agency McCann Erickson with an advisory panel of partner organisations, to give students real-world experience working on multimedia projects around brand or product promotion, developing mobile content or devising television campaigns; you’ll eat, sleep and breathe digital strategy.You will be based for four days per week for 12 months in the Future Media studio at Birmingham City University’s NTI Birmingham, working on live briefs generated by our partners, in multidisciplinary teams which will include peers from both the MA and MSc route-way. Underpinning all project work will be a strong emphasis on business strategy, analytics, monetisation and the importance of integrated campaigns that address a range of brand activity and direct marketing techniques.On Future Media: Pro, there are no dry classroom lectures, lengthy dissertations or exams. Instead, you will receive intensive tuition from industry pros, before working in teams to strategise, create and deploy solutions, under the guidance of mentors. Assessment will be based on individual portfolios and oral assessments.Future Media: Pro provides wannabe Marketing Assistants/Managers, Brand Strategists, Digital Designers, Content Producers, Web Analysts and Media Sales Executives with the opportunity to immerse themselves in the latest technology, techniques and innovations, put ideas into practice and create a portfolio that will see them stand out from the crowd.Successful students will gain a MA/MSc in Future Media from Birmingham City University.The MA and MSc route-ways have been designed to reflect the industry need for talent with differing skills and approaches to problem solving, by nurturing both planners and strategists (MSc) and design/technical specialists and producers (MA). All Future Media: Pro students follow a shared core curriculum, fostering interaction between peer groups, as well as a range of activity distinctive to each discipline. Not sure which route-way is for you? Guidance can be found in the 'Entry Requirements and Applications' section and we are happy to discuss this at interview.... [-]


Master of Marketing Communication

University of Finance and Administration-VSFS
Campus Full time Part time September 2017 Czech Republic Prague + 1 more

This programme aims at preparing highly qualified specialists ready to take leading managerial posts especially in marketing, communication, promotional and PR departments of companies and specialized agencies. [+]

Master Programs in Digital Marketing. Marketing Communication (MC) (Master degree study program taught in English) The masters‘ study of Marketing communication aims at preparing highly qualified specialists ready to take leading managerial posts especially in marketing, communication, promotional and PR departments of companies and specialized agencies, in business and financial areas and in the area of public administration. The theoretical basis of the study concentrates on an interdisciplinary knowledge of social, cultural, economic and political processes and changes in the context of global, transnational (multicultural) and the latest modern society. As for the area of professional specialization and subject orientation, the study focuses on mastering the latest knowledge of tools, strategies and methods applied in the integrated marketing communication, media and managerial practice of enterprises and companies. A graduate will obtain, apart from theoretical knowledge and professional skills, also practical abilities to take optimal decisions and specific measures in the marketing area of manufacturing and business companies and other institutions, which, in order to achieve their goals, use marketing communication procedures (preparation and creation of communication strategies, marketing campaigns, selection of media to create marketing mixture and so on). A graduate will be prepared for working in or leading a team, he/she will be ready to prepare projects of strategic decisions and will be able to work with information and with modern information tools. Why to study MARKETING COMMUNICATION at VSFS Prague? Fully ACCREDITED study program in English EXPERIENCED lecturers Tuitions with TOP MANAGERS of export oriented companies Reflection of the MARKET TRENDS Implementation of real cases COMPLEXITY which future market needs (not only a narrow specialisation) You’ll acquire competence in: Integrated marketing communication and Intercultural marketing Sociological theory of a modern society Marketing management of a company or business Media analysis and social networks marketing Law and ethics in communication Your profession / You will succeed in: Leading managerial posts marketing, communication, promotional and PR departments of companies specialized agencies in business and financial areas and in the area of public administration Expert positions in multinational corporations Unique Opportunity: You can join MC study with MBA as JOINT DEGREE M VSFS, in cooperation with City University of Seattle, USA offer Unique program Joint Degree M to achieve two internationally recognized degrees. Ing. From VSFS and MBA from City University of Seattle. Admission requirements Completed Application Form Successful completion of Bachelor level of education Certified copy of a nostrification from your Bachelor diploma Admission Examination in English: The language test examines the applicant’s language skills and the knowledge of basic economic concepts. (VSFS recognizes a number of English Language tests which can be undertaken to meet the University’s English language requirements: FCE, TOEFL (iBT 64), IELTS (band 5.5).) Applicants may attend Business English Preparatory Course Tuition and fees Tuition payments are selected individually by each student according to the individual financial plan, when signing the learning agreement. Syllabus / study format Profile courses Business Management Marketing Communications Structure Media Development Sales Promotion Advertising Professional Communication in German/Russian/Spanish Direct Marketing Customer Relationship Management Public Relations Public Opinion Formation Electronic Marketing Psychology in MC Sociology Sociology of Human Relations Politology Communications Skills Types of study Full-time study – 4 semesters, four days a week, from Monday till Thursday – in Prague Part-time study – 4 semesters, in workshops – roughly 10 workshops per semester (Mondays from 14:00 till 20:45 o’clock) – in Prague [-]

Master Specialized In Digital Marketing & Management Skills

ADEN campus Lima
Online & Campus Combined Full time March 2017 Peru Lima

The Specialized Master in Digital Marketing integrates development of successful campaigns, with the management skills necessary to develop business through Internet, with a strategic and innovative vision. [+]

Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Master in Marketing Digital-Online A manager with a focus on the commercial potential of a company, until now, never had much need to be developed through Internet. there is no doubt the role of Digital Marketing in the commercial development and its influence on the behavior of today's consumers. The current leaders focus on understanding their needs and proper construction of the so-called digital marketing ecosystem of the organization. The Specialized Master in Digital Marketing integrates development of successful campaigns, with the management skills necessary to develop business through Internet, with a strategic and innovative vision. Certification The Master is certified by Euncet Business School and UCI Extension [-]

Digital Strategic Communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Full time Part time 12 - 30  October 2017 Portugal Lisbon + 1 more

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

Master Programs in Digital Marketing. RECIPIENTS Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general. OBJECTIVES The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. Specifically, the objectives include: THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability. CONDITIONS Minimum qualifications Graduation Other possible scenarios to evaluate the regulation of the course. Number of seats Minimum 12, maximum 30 students Credits 60 ECTS Course structured to crediting the Master's courses QUALIFICATIONS Other situations (see regulation of the course). INVESTMENT Application fee: € 100.00 overall Fee: € 2,000.00 [-]

Máster Especializado En Sem, Seo Y Google Analytics. Mga

CICE La Escuela Profesional de Nuevas Tecnologías
Campus Full time October 2017 Spain Madrid

Es formar a todas aquellas personas interesadas en especializarse en las técnicas de posicionamiento SEM y SEO y en la herramienta de análisis de resultados [+]

Es formar a todas aquellas personas interesadas en especializarse en las técnicas de posicionamiento SEM y SEO y en la herramienta de análisis de resultados Google Analytics. Tanto si utilizas analíticas por primera vez como si es un usuario experimentado, este programa de estudios te permite obtener el máximo rendimiento de la herramienta de análisis, aprender a realizar la planificación y optimización de campañas SEO vs SEM así como prepararte para consegurir la Certificación Oficial IQ en Google Analytics. El analista Web y experto en SEM y SEO, se ha convertido en uno de los perfiles con mayor proyección profesional y uno de los servicios más demandados por las empresas con presencia en internet. Modalidades Presencial Requisitos El plan de estudios asume que los estudiantes tengan conocimientos previos de informática a nivel de usuario medio. Se espera de ellos una buena capacidad de lectura y expresión escrita, así como un deseo de aprender el programa de estudios. Imprescindibles: - Disponer de horas adicionales (entre 5 y 10) a la semana para realizar ejercicios - Disponer de un manejo fluido de internet - Saber crear una cuenta en Google, Twitter y Facebook Recomendables: - Ser capaz de leer textos en inglés y comprender la idea principal del mismo - Saber crear un blog en blogger [-]

Master in Management (MIM) in e-Business and Marketing

CNAM The International Institute of Management
Campus Full time 1 - 2  September 2017 France Paris

The CNAM Master in Management (MIM) is designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge and leadership ability. [+]

Master in Management, specialised in e-Business and Marketing

 

This Master degree provides:

Practical knowledge and Critical thinking in digital marketing and communication,

The new skills required to develop and manage the digital marketing and communication supportingnew business trends

Stakes

Thanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation, New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel , big data opportunities, new marketing features, ... [-]