Master's Program in Digital Marketing

Top 55 Masters Degrees in Digital Marketing 2017

Digital Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

Masters in Digital Marketing

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Master in Digital Commerce

Bologna Business School
Campus Full time December 2017 Italy Bologna

Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing... [+]

Master Programs in Digital Marketing. Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing. Main achievements for participants will be: learning to define strategies for success in the online environment developing digital-sales projects knowing and marketing the different types of retail shops and platforms working as a professional in any field of digital marketing including web usability, email marketing, search engine optimization and marketing, web analytics. Thanks to the participation of a group of companies worldwide known as industry leaders, this master is an unprecedented blend of scientific knowledge and international best practices. It imparts a coherent body of managerial and technological knowledge, centering on omnichannel and digital marketing in order to boost young graduates’ careers. The Master in Digital Commerce is a 12 month full-time program, taught entirely in English. A 600-hour internship will help students to improve their problem solving skills, giving them the opportunity to face actual situations that normally arise within the professional world. Structure The master in Digital Commerce is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into four phases: First cycle: December 2016 Second cycle: January... [-]

Master of Design (MDes) Design Strategies

HK PolyU School of Design
Campus Full time September 2017 Hong Kong Kowloon

The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology. [+]

The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology. The specialism is intended for both design and non-design professionals with solid working experience in or related to the areas of design, such as communication, brand management, production, marketing, engineering or teaching. Those who are considering becoming entrepreneurs, taking on more responsibility for design-led business development, or translating new technology into designed experiences and practical applications will benefit from this specialism. Design Strategies was rated as one of the World’s Best Design Thinking Programs by BusinessWeek. Aims This specialism seeks to locate design strategically in the context of business and technology by exploring best practices as shown in case studies, human-centered explorations to identify previously unrecognised user needs and desires, comparative analyses of business opportunities, successes, and failures, analyses of branding strategies, and with particular attention to the local context of transforming original equipment manufacture (OEM) to original design manufacture (ODM), and finally to own brand management (OBM). The specialism is applicable to both business and nonprofit organisations and extends across local and global issues. Objectives This specialism seeks knowledge in design that facilitates the integration of design, technology and business by: creating value by design applying design to business development transforming OEM/ ODM to OBM branding products and services for domestic and international markets exploring culture differences and issues in local and global contexts understanding customers’... [-]

Master (MA) Communication Design

Ravensbourne
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

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Master In Digital Marketing & Seo / Sem

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500  February 2018 Spain Madrid Barcelona Spain Online + 3 more

We are introducing the Master in Digital & SEO / SEM Marketing. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. [+]

We are introducing the Master in Digital & SEO / SEM Marketing. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University with Master degree at the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in Marketing graduated Digital & SEO / SEM becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Search Engine Marketing Plan. Classroom, online and blended learning personalized tutoring in implementing the Final Master Project Career guidance through a "career plan" individualized Development of a "Marketing Plan 360" and "Search Engine Marketing Plan" With a total of 37 classes webinar (in online mode) the master program Introductory Module: Principles and fundamentals of the digital economy Module 1: Digital Marketing Plan I Module 2: Social Media Marketing Module 3: Digital Marketing Plan II Module 4: Strategies to capture and conversion I: Inbound Marketing Module 5: Strategies to capture and conversion II: Digital Advertising Module 6: Digital Marketing Plan III Module 7: Mobile Marketing... [-]

Master of Management – E-Marketing

National American University
Campus or Online Full time Part time September 2017 USA Austin

The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. [+]

Master Programs in Digital Marketing. The Master of Management program offers graduates of diverse undergraduate programs the opportunity to expand their knowledge and skills base in the area of management. The program is designed to help the student develop a well-rounded portfolio of management knowledge, skills and abilities along with a holistic view of the organization. Course topics focus on management issues in areas such as human resources, marketing, information technology, finance and accounting, leadership, communication and international business. The degree program consists of 10 courses and successful completion of 45 credit hours. Emphasis E-Marketing: - Provides the student with a strong base of knowledge around the Internet’s marketing potentials, comprehensive enough for the student to be able to identify its fundamental application to, and maximize its value for, myriad business models. - Examine the relationship between e-commerce business models and strategies, Internet technology, and the legal and social context of e-commerce, three factors that permeate all e-commerce. - Looks at the steps required in creating a comprehensive and effective social media marketing plan Electives Internet Marketing E-Commerce Social Media Marketing E-Marketing Analytics Career Options Advertising Promotions Marketing Manager Market Analysts Marketing Coordinator [-]

Master In Digital Marketing And Social Networks

EEME Business School
Campus Full time

The Master in Digital Marketing and Social Networks EEME Business School offers strategies and techniques necessary for developing a Digital Marketing Plan. [+]

Your best career choice: face, with Trip Master, Final Project and work experience. More than 150 students trained. Optional double degree Master in Digital Marketing and Social Networking for Business School EEME Master in Digital Marketing and Social Media University Elizabeth I Identity The Master in Digital Marketing and Social Networks of EEME Business School offers strategies and techniques necessary for developing a Digital Marketing Plan. The faculty consists of top professionals recognized nationally and internationally and are part of the most important technology companies in our country. The orientation learning by doing is one of the great assets of the Master: students not only receive adequate training by the best specialists, but also put into practice all the knowledge acquired. Through case studies and group dynamics the student will firmly consolidate learning and also be able to apply it in your professional life effectively. Taught by professionals leading technology companies and digital agencies Program Master in Digital Marketing and Social Networks (MMDRS) comprises 60 ECTS. Four reasons for choosing the Master in Digital Marketing and Social Networks 1 Congress exclusive networking #eemeeting During the program the Master in Digital Marketing and Social Networking students will have the opportunity to participate in a networking meeting with those responsible for outstanding projects and entrepreneurs. The eemeetings of EEME Business School promote the exchange of experiences and transfer of value to our students through a journey that includes lectures and whose expertise we aim to help students to identify new business opportunities... [-]

Master in Design Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich

The Design Management Master course is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human­ centered design. [+]

Master Programs in Digital Marketing. Do you want to create, manage and lead design process-driven organisations? Design thinking is at the core of this programme. It is practised in interdisciplinary teams and applied to real time projects with the industry where design and management merge into innovation.   In creative professions, the demand for management knowledge and qualifications has risen sharply in recent years. The Master’s course in Design Management is aimed primarily at designers who wish to apply a comprehensive understanding of design to real tasks and processes. Ideal professionals distinguish themselves through broad expertise and in­depth knowledge. Therefore, applicants from a completely different background are welcome, be they engineers, natural scientists or creative people.  During their studies, the Master’s degree students learn to adopt a management and design perspective – in short, they foster innovations through “Design Thinking”. Design Thinking describes a method used to create innovative solutions and solve complex problems.  Basically, it is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human­ centred design. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known... [-]

Master in Digital Marketing

Harbour.Space
Campus Full time

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. [+]

This programme is taught in ENGLISH. The Master programme in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Upon completing the Harbour.Space Master of Digital Marketing degree programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. Program Structure This program contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company. All courses are electives, yet we strongly recommend students to... [-]

Master In Social Media Branding & Strategy

laSalle Barcelona Postgraduate
Campus Full time September 2017 Spain Barcelona

The Master in Social Media Branding & Strategy is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally. [+]

Master Programs in Digital Marketing. Learning to manage brand reputation in social media, in online communities and internet is imperative for successful business projects. It is shown that a mark is not positioned on the internet or with a negative image, directly impacts sales and therefore in the business. The Master in Social Media Branding & Strategy It is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally. What do you prepare? To provide students with the knowledge and methodology to enable it to formulate and plan a strategy branded online social media. Being able to create design and implement an online brand with relevant content to their audiences. Learning to write and create content on social networks with a clear focus on business results. Energize brand communication through public relations campaigns (Social Media Management) and advertising (Social Media Marketing) addressed to our public and especially the online influencers. Learn to track and monitor what is said about the company and competition to analyze information and propose strategies and actions. Online form management projects, using techniques like AGILE in project management and personal and individual coach. To whom it May concern? Input profile: Professionals and future professionals in brand management, brand managers. brand strategic planners, planners, corporate responsibility and reputation, marketing and brand management. Press officers. Professionals and entrepreneurs who wish to increase... [-]

Masters In Strategic Direction Digital Transformation

Seeway - Barcelona
Campus Part time October 2017 Spain Barcelona

The Master in Strategic Digital Transformation is aimed at freelancers and / or directors of departments in the digital area, offering a strategic vision of the digital environment from the perspective of team leadership. [+]

The Master in Strategic Digital Transformation It is geared to independent professionals and / or directors of departments in the digital area, offering a strategic vision of the digital environment from the perspective of team leadership. Throughout the Master you will learn both develop and manage different digital transformation strategies and coordinate all professionals involved in the execution of your plan digital transformation. Located in the center of Barcelona, ​​Seeway is characterized by pioneering classroom training in the area of ​​digital marketing. All academic programs offered at the school have in common that the teaching staff is a specialist in their respective areas of expertise and currently serves as in important industry professional agencies or businesses in the city. Summary Qualification: Degree of Master of Seeway Credits: 40 ECTS Hours: Monday and Wednesday from 18:30 to 21: 30h Mode: Barcelona Semester: October to June. observations: classroom training. Small groups. GOALS At the end of the program you will be able to design and manage digital transformation strategy for any business. Define objectives and KPI's and analyze the results and develop the ability for decision-making. Beyond the current transformation strategies you will be able to develop a capacity for continuous innovation that will allow you to always be the latest in the digital transformation. Addressed to Entrepreneurs who want to run their innovative idea and managers or heads of departments to lead digital marketing strategies for your business digital business transformation. CURRICULUM The Master in Strategic Digital Transformation has the following... [-]

Master's Degree In Communication, Social Media And Web Marketing

Up Level School of Management
Campus Part time 100 - 100  May 2017 Italy Milan Rome Napoli + 2 more

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. [+]

Master Programs in Digital Marketing. The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. Why choose a Masters in Communication, Social Media and Online Marketing? The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication. At the end of the Master you will be able to design, manage and monitor integrated communication campaigns, using only the classical techniques to promote the brand and product, the most innovative techniques of Web Marketing and communication on social media. The evolution of communication requires the mastery of new methods and in-depth knowledge of all their potentials. The gradual transition from Web 2.0 to Web 3.0, the growing integration between Search Engine and Social Media, revolutionizes communication via the Internet, developing a high level of interaction that is now on Social Network its maximum expression. For this reason, the Master's program in Communication, Social Media and Web Up Level Marketing is continually renewed and... [-]

Masters Specializing In Digital Communication & Business

Institut Africain de Management
Campus Full time September 2017 Senegal Dakar

A dual expertise in corporate strategy department. [+]

A dual expertise in corporate strategy department. Communicate today is a global view of the business environment and control all communication channels, both virtual than real. Building and developing a brand identity, anticipating emerging trends, support a company in managing its image among its various public, optimizing their visibility and ensure its reputation on the web, manage a competitive environment, develop communication strategies innovative and create value: these are the major challenges businesses face today. CONDITIONS OF ADMISSION In Master 1 Semester 1 (M1S1) Hold a Bachelors degree in Marketing and Business Intelligence or equivalent degree in the Master 1 Semester 2 (M1S2) Hold a Bachelors degree in Marketing and business intelligence, and have validated the semester 1 Master in the specialty or an equivalent degree in the field. In Master 2 Semester 3 (M2S3) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 and 2 of the Master in the specialty or an equivalent degree in the field. In Master 2 Semester 4 (M2S4) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 2 or 3 of the Master in the specialty or an equivalent degree in the field. The Bachelor in Auditing and management control IAM is available alone or in joint-degree with UQAC Canada. Like many other Bachelor group, originality, coherence and pedagogical structure have led to his being labeled by the CENTRE for EXCELLENCE UEMOA, being certified to quality standard ISO 9001 version 2000 and get... [-]

Master's Degree In Marketing, Communication And Digital Strategy (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 10  October 2017 Italy Milan

The Master Marketing Communication and Digital Strategy is an intensive post-graduate course to work in marketing, communications and the digital world. Through an innovative and multidisciplinary educational program, the Master Marketing and Digital Communication Strategy gives participants the opportunity to secured internships in multinational, companies, communication and web marketing agencies, consulting firms. [+]

Master Programs in Digital Marketing. The Master Marketing Communication and Digital Strategy is an intensive path after graduation to work in marketing, communications and the digital world. Through an innovative and multidisciplinary educational program, the Master Marketing and Digital Communication Strategy gives participants the opportunity to secured internships in multinational companies, communication and web marketing agencies, consulting firms. STRUCTURE The Master, full-time, limited numbers and compulsory attendance, a total duration of 10 months: 6 months of classroom training 4 months of internship at companies, agencies and consulting companies engaged in marketing and communications. In support of our classroom, there is a e-learning platform where you can consult documents, handouts, multimedia courses and interact with peers and teachers even in collaborative learning. PROGRAM The Master's program follows a modular structure and offers a complete and thorough overview of the issues of Marketing and Communication: preparatory courses (business system, business strategy, fundamentals of business administration, the legislative framework) Market, consumer and digital media: the new reference scenario Marketing and Competitive Analysis marketing accounting Services Marketing International marketing Distribution policies and channel management New communication strategies: the integration of on- and off-line channels Digital strategy: the new generation of marketing between engagement and social media The program is completed, visits and project work in collaboration with companies. In recent editions have been involved: CocaCola HBC, Lottomatica, Carlsberg, IKEA, Timberland, Sisal, L'Oreal, Virgin Active, Exon Mobil, Mobile Post Office, The Walt Disney Company, Dentsu Aegis Media, ENI, Nestlé Waters, San Pellegrino, Philips, Findus, Technogym,... [-]

Master Media, Management and Digital Technologies

Ludwig-Maximilians-University Munich
Campus Full time October 2017 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program. The MMT program: gives you the opportunity to pursue your master's degree at one of Europe's most renowned universities in a city with a very high living quality, offers students a unique and future-oriented course structure with highly relevant practical contents, is mostly held in small groups for maximized learning success, is taught by leading scientists and researchers in their field, permanently collaborates with well-known corporate partners of the media and Internet industry of Europe's prime digital media hub, provides its graduates numerous career perspectives in the media and... [-]

Master in Digital Marketing and E-Tourism

Euroaula Barcelona
Campus Part time October 2017 Spain Barcelona

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. [+]

Master Programs in Digital Marketing. This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market. Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their proefssional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in Spanish) Introduction... [-]