Master's Program in Marketing in the Czech Republic

Compare Master's Degrees in Marketing in the Czech Republic

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Czech Republic is in the heart of Europe is a neighbor of Slovakia, Austria, Germany, and Poland. Czech universities offer long-standing reputation and interesting specializations.

Master Degree in Marketing in the Czech Republic

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Master in Marketing and Business

Technical University of Ostrava
Campus Full time September 2017 Czech Republic Ostrava

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. [+]

Top Masters Degrees in Marketing in the Czech Republic. Study Branch Economics and Management Branch Profile The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. Key Learning Outcomes Knowledge The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates, and focuses especially on developing knowledge of marketing management, the market applications of marketing (international marketing, service marketing, business marketing) and business skills (sales management, purchase management, retail management, foreign trade operations). Teaching also includes advanced courses in marketing research and statistics. Skills Graduates find application as marketing and business managers, researchers and staff of advertising agencies, marketing consultants, public relations specialists, and in business to business markets, services, business firms in the consumer market and in public administration, and can also realize their business plans as individuals. General Competencies Graduates will be able to solve the partial nature of economic tasks and organize their solutions team. They are able to apply basic research methods and analysis of information processing as a basis for solving practical problems. Graduates will be able to solve the partial nature of economic tasks and organize their solutions team. It is able to apply basic research methods and analysis of information processing as a basis for solving practical problems. Graduates will be able to solve the partial nature of economic tasks and organize their solutions team. It is able to apply basic research methods and analysis of information processing as a basis for solving practical problems. Occupational Profiles of Graduates The master’s branch follows the bachelor's degree of the field and deepens its expertise in areas that are needed for marketing influencing the market and successful implementation of business activities. The philosophy of the program is primarily built on the knowledge of marketing management and marketing applications (international marketing, marketing services, business marketing) and business skills (purchasing management, retail management, foreign trade operations). Graduates of the program can work as managers in the marketing and business department of production companies. You can also find them in advertising, research and media agencies or may act as spokespersons in companies and institutions. Admission Requirements Determined by Dean, may include entrance examination, other formal documents. Graduation Requirement 120 ECTS Credits, Final state examination, Diploma thesis Course Structure Diagram with ECTS Credits List of courses is available at the detailed branch description page 30 ECTS credit per semester. [-]

Master of Marketing Communication

University of Finance and Administration-VSFS
Campus Full time Part time September 2017 Czech Republic Prague + 1 more

This programme aims at preparing highly qualified specialists ready to take leading managerial posts especially in marketing, communication, promotional and PR departments of companies and specialized agencies. [+]

Marketing Communication (MC) (Master degree study program taught in English) The masters‘ study of Marketing communication aims at preparing highly qualified specialists ready to take leading managerial posts especially in marketing, communication, promotional and PR departments of companies and specialized agencies, in business and financial areas and in the area of public administration. The theoretical basis of the study concentrates on an interdisciplinary knowledge of social, cultural, economic and political processes and changes in the context of global, transnational (multicultural) and the latest modern society. As for the area of professional specialization and subject orientation, the study focuses on mastering the latest knowledge of tools, strategies and methods applied in the integrated marketing communication, media and managerial practice of enterprises and companies. A graduate will obtain, apart from theoretical knowledge and professional skills, also practical abilities to take optimal decisions and specific measures in the marketing area of manufacturing and business companies and other institutions, which, in order to achieve their goals, use marketing communication procedures (preparation and creation of communication strategies, marketing campaigns, selection of media to create marketing mixture and so on). A graduate will be prepared for working in or leading a team, he/she will be ready to prepare projects of strategic decisions and will be able to work with information and with modern information tools. Why to study MARKETING COMMUNICATION at VSFS Prague? Fully ACCREDITED study program in English EXPERIENCED lecturers Tuitions with TOP MANAGERS of export oriented companies Reflection of the MARKET TRENDS Implementation of real cases COMPLEXITY which future market needs (not only a narrow specialisation) You’ll acquire competence in: Integrated marketing communication and Intercultural marketing Sociological theory of a modern society Marketing management of a company or business Media analysis and social networks marketing Law and ethics in communication Your profession / You will succeed in: Leading managerial posts marketing, communication, promotional and PR departments of companies specialized agencies in business and financial areas and in the area of public administration Expert positions in multinational corporations Unique Opportunity: You can join MC study with MBA as JOINT DEGREE M VSFS, in cooperation with City University of Seattle, USA offer Unique program Joint Degree M to achieve two internationally recognized degrees. Ing. From VSFS and MBA from City University of Seattle. Admission requirements Completed Application Form Successful completion of Bachelor level of education Certified copy of a nostrification from your Bachelor diploma Admission Examination in English: The language test examines the applicant’s language skills and the knowledge of basic economic concepts. (VSFS recognizes a number of English Language tests which can be undertaken to meet the University’s English language requirements: FCE, TOEFL (iBT 64), IELTS (band 5.5).) Applicants may attend Business English Preparatory Course Tuition and fees Tuition payments are selected individually by each student according to the individual financial plan, when signing the learning agreement. Syllabus / study format Profile courses Business Management Marketing Communications Structure Media Development Sales Promotion Advertising Professional Communication in German/Russian/Spanish Direct Marketing Customer Relationship Management Public Relations Public Opinion Formation Electronic Marketing Psychology in MC Sociology Sociology of Human Relations Politology Communications Skills Types of study Full-time study – 4 semesters, four days a week, from Monday till Thursday – in Prague Part-time study – 4 semesters, in workshops – roughly 10 workshops per semester (Mondays from 14:00 till 20:45 o’clock) – in Prague [-]

Master Short In Operational And Commercial Management Marketing

CESMA
Campus Part time 10 

In the Path of Operational Marketing and Commercial Management in 11 Saturdays, they will be dealt with all aspects relating to the activities' of Marketing Operations and Commercial Management, such as the Trade Marketing ... [+]

Operational Marketing and Commercial Management (11 Saturdays from November 27, 2010)

 

In the Path of Operational Marketing and Commercial Management in 11 Saturdays, will be dealt with all aspects relating to the activities' of Marketing Operations and Commercial Management, such as the Trade Marketing, Marketing research, Promotions and Web Marketing also paying attention to some less traditional aspects, such as the company or unconventional Marketing (Street Marketing, Guerrilla Marketing, etc.).

 

The adopted teaching methods, interactive and based on continuous references to case studies, it aims to test and understand the "how" through the study of theory, group discussion and the use of tutorials.... [-]


Master Short In Strategic Marketing In 10 Saturdays

CESMA
Campus Part time

In Short Master of Strategic Marketing, the key elements for building a marketing strategy are analyzed: product, price, communication, distribution. [+]

Short Master of Strategic Marketing (evening of Tuesday and Thursday)

 

In Short Master of Strategic Marketing, the key elements for building a marketing strategy are analyzed: product, price, communication, distribution. Inside the module is also held evening the Business Game, Simulation of marketing in which participants apply the knowledge and skills learned. The debriefing allows further analysis and feedback on strategies and decisions taken and results achieved.

 

The interactive teaching methodology, based on continuous references to case studies aims to test and understand the "how" through the study of theory, group discussion and the use of tutorials.... [-]


Master's Degree In Marketing And Sales Management

CESMA
Campus Part time 10 

The short-Master in Marketing and Sales Management consists of two modules, one evening from 18.45 to 21 on Tuesday and Thursday and one day from 9.30 to 17.15 in 11 non-consecutive Saturdays, for a total duration of 172 hours. [+]

Master in Marketing and Management of Short Sales (Viale Murillo, 17, Milan, 2 nights a week +11 Saturdays)

 

The short-Master in Marketing and Sales Management consists of two modules, one evening from 18.45 to 21 on Tuesday and Thursday and one day from 9.30 to 17.15 in 11 non-consecutive Saturdays, for a total duration of 172 hours.

 

In the evening module, dedicated to the Strategic Marketing, they analyze the key elements for building a marketing strategy: product, price, communication, distribution. Inside the module is included evening the Business Game, Simulation of marketing in which participants can apply the knowledge and skills gradually learned. A series of debriefing allows further analysis and feedback on strategies and decisions taken and their results.... [-]