Marketing studies can help students learn about different aspects involved with the field of product and service promotion. Topics may include strategy development, economics, trends, pricing and target audience identification.
The Master in Digital Marketing is designed for completed 100% online, wide flexitime, absolute geographic independence.
THE MASTER IN MARKETING DIGITAL It has been designed for a
completed 100% online
absolute geographic independence
The digital revolution currently requires growing companies adaptation and presence in different media business ecosystem that develops Internet. Throughout the master you get the skills and abilities to achieve from digital tools strategies and traffic generation, customer acquisition and retention. You can also manage your ranking and reputation through search engines and social networks, as well as management from the website. This program presents a hierarchy of topics starting from the fundamental aspects of digital marketing expertise concluding with strategic applications in the digital environment for enterprises creating added value, differentiation and competitiveness. A special feature of this focused, in addition to the importance of content and didactic applied to teaching-learning master is that it has a pragmatic approach throughout training adding to the educational process development Professional Workshops and campaign simulation in digital environments.
Master Digital Marketing has been developed based on the current needs of companies and their adaptation to the management of consumers and potential customers via the Internet. Achieves professionalization of participants as it has content and working practices adapted to the reality of the moment. In short, you know make the most of the opportunities of digital environments....
The Master in Marketing and Sales has been designed for a completed 100% online, wide flexitime, absolute geographic independence
THE MASTER IN MARKETING AND SALES It has been designed for a
completed 100% online
absolute geographic independence
It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.
At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:
Change the way we do marketing companies
Knowing the process of creating demand
Learn to apply neuromarketing in decision-making
Determine different social behaviors and how communities are formed
Apply different forms of experiential marketing
Develop an action plan relational
Design and implement a successful Value Proposition
Understanding the commercial phenomenon, from understanding and strategy development management experience
Define and develop tools for business management
Implement a business plan with a strong emphasis on selling
Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning
Review, evaluate and improve sales management practices within the company
Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client
Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets
To determine the impact of business decisions on results
The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebr
Master in Digital Marketing
The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain).At Universidad Antonio de Nebrija, this Master’s Degree is led by the Faculty of Communication Sciences. At Universidad EAN, it is coordinated by the Faculty of Postgraduate Studies.
It is designed with the purpose of training senior managers, consultants and researchers with competencies and knowledge on digital marketing. Such training is conducted through the use of Information and Communication Technologies (ICT) and through the teaching of the latest techniques of digital marketing and advertising. Similarly, it aims at training professionals able to work in digital marketing and advertising fields, thus providing advanced knowledge, competencies and skills needed to be in charge of the online communications area for governmental and private organizations; of the planning and strategic development of digital marketing campaigns; and of the optimization, management and positioning of brands in social media; as well as those needed to manage the digital communication and image of web projects, amongst other....
IESA - Instituto de Estudios Superiores de Administración
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ...
Master of Marketing
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.
Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.
Duration: 15 months, divided into five consecutive quarters of eleven weeks each.
This program provides the practical and theoretical knowledge necessary for effectively develop business and marketing efforts that require companies.
The Master in Business Management and Marketing provides the skills and precise theoretical to effectively develop business and marketing efforts that require businesses: consumer awareness, competitive advantage, positioning, channel, etc.
Professionals who wish to broaden their knowledge in the area of Marketing with the aim of: - Develop a career in a marketing department companies products or services to the consumer. - Getting into the new approaches and techniques Marketing for eventual specialization in one of these areas for the future.