Master Degree in Branding

Best 27 Masters Programs in Branding 2017

Branding

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

Master's Program in Branding

Read More

Master in Visual Brand Design

Domus Academy
Campus Full time 12  September 2017 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master Programs in Branding. Imagine. Symbolize. Synthesize. The concept of branding has evolved far beyond company logos and colors. Today, branding incorporates several disciplines, from visual design to sound design; from storytelling to consumer psychology to marketing. Branding is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. It is a voice, a tone, an integrated vision formed by the synergy of research, design, narration, graphics, music, and more. In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. Audience The program is designed for candidates with a first-level degree in visual and graphic design, design, communication, marketing, or related disciplines. Outcome During this degree program, students will: Demonstrate the ability to create innovative visual branding concepts, scenarios, and solutions for a variety of diverse companies, industries, and organizations. Effectively communicate concepts, methods, and design proposals through a variety of techniques, including visual, verbal, and prototyping. Program The Master in Visual Brand Design aims to form visual brand designers and dynamic brand managers who are innovative, visionary, versatile, direct, and effective. The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the nature, languages, and values of the contemporary design scene Analyzing new aesthetic and behavioral trends in the marketplace Gaining hands-on experience with a wide range of visual design techniques Investigating methods and tools for research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to visual brand design. Some possible workshop topics include the following: Use a mix of communication strategies and design tools in order to develop the global brand identity of a small to medium-sized company, a product line, and/or a startup. Develop a proposal that combines design approaches in a new, innovative, and surprising way. Your project might involve an established brand, an emerging company, a company that wishes to reposition its business, or a new venture. Analyze user activity and social behavior to solve product design problems; use narrative design tools, such as storytelling, storyboards, and video. Explore the design process from the point of view of people and their activities in everyday contexts. Learn to decipher people’s needs, expectations, and desires; develop use scenarios; and create and validate solutions. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Visual Brand Design program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies like these in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: Bastard, Danone, Forevermark, Fundación Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Faculty The Master in Visual Brand Design program relies on the collaboration of a network of visiting professors, designers, and company representatives, coming from various sectors of industry, to lead hands-on workshops and involve students in international initiatives. Career Opportunities The Master in Visual Brand Design program trains visual brand designers and brand managers to design and manage brand identity for companies in various sectors of industry on both a local and international scale. Graduates may launch their careers in fields such as fashion, design, events, trade shows, services, digital media, or public administration. They may work for the marketing department of any company or for graphic design or advertising agencies. Or they may choose an entrepreneurial path. [-]

Master in Fashion Brand Management

Accademia del Lusso
Campus Full time February 2017 Italy Milan

Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the... [+]

Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the luxury goods sector and the fashion industry, in consideration of the specific nature of the processes which relate to these industries. Students learn how to promote a brand’s philosophy using working and strategic marketing strategies, and therefore will be able to follow the whole development and sales process of a product associated with a brand, paying particular attention to style, quality of products, image, and the efficiency of advertising campaigns. Career prospects Marketing Manager, Brand Manager, Licensing Manager, Sales Manager, Retail Manager, Fashion Buyer, Product Developer, Commercial Director, Merchandising Manager, Distribution Manager, Account Manager, Strategic Planner. Some of the subjects taught in this programme Made in Italy & Luxury Goods System Luxury Marketing & Licensing Metropolitan Languages & Trends The Fashion Product Retail Management Experiential Marketing & Branding Sales Techniques Buying Techniques Practical Workshops Workweeks Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of Italian: demonstrated by a formal certificate or Skype language interview 3-year university degree (for students who have non-Italian qualifications, it is a requirement to have successfully completed at least 15 total years of school and university education) [-]

Master of Design (MDes) Design Practices

HK PolyU School of Design
Campus Full time September 2017 Hong Kong Kowloon

The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration,and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. [+]

Master Programs in Branding. The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration,and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. Designers with a Bachelor’s degree in product design, fashion design, interaction design, architecture, product engineering, interior design or communication design may find Design Practices to be a logical next step in their professional development. Aims This specialism focuses on design as a strategic tool for the consumer economy. Interdisciplinary projects embrace business strategy and brand development, identifying opportunities for innovation and user experience. This full-time international program responds to the world’s industrial and technological transformation with a focus on China. The development of a high level of research, analysis, strategic vision, aesthetics, and technical mastery in development, fabrication and commercialization of design prepares students for leadership roles. Objectives This specialism seeks to join practical strategies for innovation with formal aspects of design development, by making design through: real-world project development teamwork approaches to problem solving cultural considerations as well as business & technology customers’ needs and goals design entrepreneurship and brand creation Entrance Requirement A Bachelor’s degree in design or the equivalent in a related discipline and professional experience in design is preferred. Scholarships Scholarships for Graduates of QS Top Design Schools (2017) To off-set 10% or 15% (holder of a First Class bachelor’s degree) of tuition, regardless of which MDes programmes students are admitted to – applicable to graduates of QS world’s top universities for art & design - 2016. Scholarships (offered by MDes full-time specialisms) On a competitive basis, to off-set 25%–50% of tuition – applicable to all non-local students and PolyU Design alumni who accepted an admission offer. Admission Dates for September 2017 Entry Application Period Starts: 22 Nov 2016 First Round Review: 20 Jan 2017 Application Deadline: 28 Apr 2017 Interview: Mid Feb to May 2017 Announcement of result: 2 weeks after interview [-]

Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time August 2017 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management. Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions. Central questions raised are: How to adapt products, communication and distribution systems to customer needs - and behaviour? How to position a brand effectively in a competitive market? ... [-]

Master in Event Marketing

Belarus State Economic University
Campus Full time Part time December 2017 Belarus Minsk + 1 more

The mission of the Master’s degree program is to prepare highly skilled professionals in the area of Event Marketing. [+]

Master Programs in Branding. The mission of the Master’s degree program is to prepare highly skilled professionals in the area of Event Marketing. The aim is in-depth training of marketing specialists in an absolutely new area of Marketing – Brand promotion through event organization in both internal and external marketing environment. The program is based on the concept of event organization as the main integral part of the marketing communications in competitive marketing environment. The event is regarded as a means to achieve a product’s or service’s marketing objectives. Emphasis is on Event Marketing in different areas, cross-cultural peculiarities of event organization,business protocol role, public relations, advertising etc. The program provides students with professional knowledge and analytic skills based on the understanding of strategic and organizational context of all the marketing communications used by the enterprise so as to develop an event fully integrated into the marketing communications. The unique element of the program is the development of deep professional knowledge needed to devise creative event concepts and to apply these concepts to brand promotion. The program is aimed at teaching the principles of success in different types of events, which contributes to the brand promotion and constitutes a universal tool of changes in both internal and external marketing environment of the enterprise. The program provides for a wide range of multicultural authentic material, in particular cases of leading world and domestic brands presented in English. This is the first and the only Master’s program of the post-Soviet period in Belarus and one of the first programs on Event Marketing in Europe. Another unique feature of the program is its applied character. The course is taught in English for full-time and part-time students with elements of distant education. Students also have a choice of disciplines according to their professional interest. Compulsory Courses: IT in Economy and Management Microeconomics (advanced level) Macroeconomics (advanced level) Econometrics (Advanced level) Relationship Marketing Strategic Marketing General Event Marketing Holistic Marketing Event Marketing Characteristics in Variable Application/ Event Marketing Services Optional courses: Event Marketing Cross-cultural Communication/International Communication Business Protocol: Cases and Analysis/Professional Communication in the Sphere of Communicative Design Project Management/Event Management Submission of application documents 27 June-30 October for international students Admission exams 27 June-30 October for international students Duration 1 year Lecture days Six days a week Time investment 2268 hours Credits 60 Costs USD 3,500 per year for citizens of other countries Accreditation The national System for conformity attestation of the republic of Belarus State committee for standardization of the Republic of Belarus [-]

Master in Communication Management - Image Communication (advertising, public relations, branding)

University of Wroclaw
Campus Full time October 2017 Poland Wrocław

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public... [+]

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphic), perceived as an important element of organizational and brand image. The core characteristic of Communication Management studies is the focus on building a wide range of competences in the area of communication, economy, marketing and market processes, as well as knowledge about the media in the graduates. In the near future the highly changeable market and media environment will result in a strong need to be oriented on innovativeness and creativity of communication, as well as goal based management. Therefore, these competences will allow the graduates to build a strong position in the labor market and constantly adapt to its needs. The educational goal of the Communication Management studies is to teach the students techniques and methods of appropriate, effective and efficient communication and managing companies, organizations and institutions. The graduates will also have acquired the skill of diagnosing disturbances in communication, as well as anticipating crises and managing them. Communication Management graduates can work in the following professional areas: Cooperation with external customers: counseling, communication management, training (freelancer), opening their own business (advertising, public relations and/or branding agency). Working in a marketing, PR or communication management department in a company or institution Working in enterprises, companies or organizations, managing the customer relations process. Managing communication in a multicultural organization. Designing internal and external communication; designing and implementing visual communication systems. Branding and brand management. Creative industries in a broad sense (advertising and interactive agencies, social media, PR agencies, media houses, production studios, etc.) The graduate will be prepared to hold the following functions: Communication advisor for enterprises and commercial organizations; Image building advisor for public people (politicians, show-business people); Image building advisor for organizations and institutions; Public Relations or image building department employee in various organizations; Image building and efficient communication coach; Designer; Employee in a film or advertising producing group; Interactive agency employee; Developer in a company dealing with computer games and/or software; Self-presentation and negotiations advisor; The graduate of this specialization will also be prepared to start their own company in industries like public relations, advertising, branding, media relations and image building. The graduates of this program will have an extensive knowledge on social communication, fundamentals of economy and consumer behaviors, as well as vast project competences comprising the general area of image building and management in reference groups. There will be a special emphasis on building communication competences, teamwork and negotiating skills, as well as techniques of effective and efficient communication. Practical skills connected with graphic designing in traditional and new media will also be a very important element of the teaching program. Criteria for Graduation with a Master Degree of a given Program / Major Positive assessment of the master exam and defense of a project appropriate to the core content of studies and completed beforehand Other Requirements Examination in a foreign language, level B2+ of the Common European Framework of Reference for Languages. [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time January 2017 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

Master Programs in Branding. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry. They will learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity that has a distinctive role in the panorama of the fashion market. In communication students strengthen the analytical and critical skills, in order to develop a communication strategy. The study of marketing and digital media allows the development of skills related to orientation, analysis, strategic planning, evaluation, and ability to define an effective brief. In the design management unit, the students acquire the relationship between design and management and its importance within a company and its marketing strategy. The Master ends with the presentation of the final project, a summary of all courses in which the student develops the insights gained during the educational pathway. [-]

Master's Degree In Integrated Brand Communications

Universidad Pontificia De Salamanca
Campus Full time October 2017 Spain Madrid

This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. [+]

Program Description This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. It is focused on acquiring knowledge and skills to develop integrated communication strategies for brands, both advertisers and brand and branding consultancies, advertising agencies and media agencies or marketing. Dial professionalizing character, the master is held in Madrid under blended learning methodology (blended-learning). It is developed in collaboration with Media Arena, media agency of Havas Group, contributing its expertise to the development of the training program, and with a heavy load of activities, workshops, case studies and classes of important professionals in the communication sector brands . And is that today, there is a strong demand for advertising training planners and related professions related to brand communication in media agencies, advertising agencies, consultants and advertisers. The Master offers real practices relevant agencies and consulting firms, which develop during the classes (Interbrand, Summa Communication, Shackleton, JWT, Publicis, Corporate Excellence, Morillas, Arena among others).   GOALS The overall objective is to train professionals for managing brand communication with a high level of knowledge on effective strategies and integrated communication. Its specific objectives are: It offers an innovative and specialized vision of strategic planning brand communication, providing tools and techniques to optimize performance. Focused on the acquisition of knowledge, competencies and skills to plan, manage and monitor the different actions strategically communication of brands in different areas of conversation, all in an integrated and effective. From a comprehensive and professional training, enables management of projects global brand and its translation experiences with their audiences through concrete action plans. Participants will design research projects and analysis of the effectiveness of communication and the return of such actions to create value, taking into account the environment variables. professional profiles Brand strategic planners: planners in advertising agencies, media agencies and other advertising companies responsible for planning strategies and communication campaigns for brands. Strategic brand research: research professionals specialized markets and consulting methodologies, tools and metrics related to the effectiveness of communication and the valuation of brands. Account planners, account managers and customer service directors who must properly manage marketing plans and advertising for brands. Strategic brand consultant: professional branding and brand consulting to develop the understanding strategic and organizational level of the relationship between brand and communication, designing global brand strategies and the development of different specific action plans in different environments. Brand managers (brand managers) or responsible for integrated brand communications, advertising, commercial communication or marketing you have to take ultimate responsibility for planning, implementation and evaluation of communication, advertising and promotional activities of trademarks in advertising companies . CURRICULUM The curriculum presents two courses chosen by the student: specialty Brand Brand Planning and Research. Brand Marketing. Contents of brand communication in which the new rules of branding are shown and taught how to develop innovative projects brand. It includes the following subjects: Fundamentals of Marketing (6 ECTS) integrated brand communications (ECTS%) Fundamentals of branding (6 ECTS) Consumer (3 ECTS) Brand experience (3 ECTS) Skills (3 ECTS) Brand Planning. specialized in mastering the most important for strategic planning of a brand methodological tools module. Research planning (4 ECTS). It includes: Brand strategy (6 ECTS) Channel planning (4 ECTS) Digital branding and social media (6 ECTS) Brand trends (4 ECTS) Brand Research. Content research focused on efficiency and return of investiment (ROI) of the shares of brand communication. Brand metrics (6 ECTS) Research methodologies for marks (10 ECTS) Marketing intelligence (4 ECTS) Metrics digital and social media (4 ECTS) Practical Training (10 ECTS) Master's Thesis (6 ECTS) Methodology The master mentoring methodology applied to accelerate the learning process in which the student takes responsibility for their own personal and professional development. The mentoring establishes a personal relationship directed between tutor and student and is based on: a) plenary sessions, b) workshops, c) workshops, d) group tutorials or individual, e) practices in f real environments) project to master . Duration and Price Start date: October 2016 (60 ECTS) Duration: From October to June Price: 134 € / credit (€ 8,040) places available: 20 Location: Madrid Contact: masterbrand@upsa.es / posgrados.sie@upsa.es www.espaciobrand.es [-]

Master in Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Full time October 2017 Italy Florence

This master course aims to create the figure of a manager who can develop a brand in the coming years by tuning its identity in to match the spirit of the period, making strategic decisions, playing a leading role in their implementation, and speaking to the subconscious in order to win the battle in the consumers’ minds... [+]

Master Programs in Branding. Master in Fashion Brand Management This master course aims to create the figure of a manager who can develop a brand in the coming years by tuning its identity in to match the spirit of the period, making strategic decisions, playing a leading role in their implementation, and speaking to the subconscious in order to win the battle in the consumers’ minds. For instance, Chanel is a classic luxury brand, but in an internet-driven economic scenario where people buy both high and low-range products, regardless of their status, the brand has decided to sell through vending machines in Las Vegas and commercially exploit the concept of “the moment”. Again, as 90s avant-garde has become the new fashion heritage, Raf Simons is now at Dior and Hedi Slimane is at Saint Laurent, without Yves. Lastly, in a society where values are fragmented, have a dual significance and are often grouped together according to the principle of syncretism, Galliano (the absence of presence) has been named as new designer for Maison Martin Margiela (the presence of absence). In the same way, what will Gucci be like after Tom Ford and Frida Giannini? Fashion Brand Management is the most complete program for those hoping to gain expertise in shaping, preserving, renewing and communicating the uniqueness of a brand. It is the best solution for those who already have a background in design and want to acquire further management skills, and those who have come from a business background and want to learn how to operate outside of the box. The two paths both lead to the figure of creative manager and manager of creativity for the luxury fashion world. DESCRIPTION This course is visionary and concrete, creative and managerial, leading and relational, innovative but well rooted in the know-how coming from the industry, competitive and beyond competition, involved in all the processes from production to communication. Therefore, its program is intensive, wide-reaching and intensive. It is composed of three interconnected units: Vision, research and trend- based. It’s about brand identity, buyology, innovation vs. heritage, the way the human, society and industry interact to achieve a balance. Management, business-based. It’s about strategy and concreteness, marketing and merchandising, retail and administration, law and logistics. Communication, senses-based. It’s about conveying messages in conventional or alternative ways, using original materials (graphic, video, written) both for the real and the digital environments. This course includes field trips (Milan Fashion Week, Pitti Trade Fair, the production site of a top level company, and Ferragamo shop/museum), guest lectures by managers and visionairies, and two portfolio projects, a start-up task at mid-term, and a rebranding task as the final task. HOW TO APPLY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion or Luxury, will be considered. Written and spoken English is required. Candidates will be selected after completion of a written test and an interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Based on their personal aptitudes and the skills acquired in the different teaching modules, students can aim for a career that will potentially lead to a top level position in a luxury fashion company, such as: Brand Manager, Marketing Manager, Communication Manager, License Manager, Product Manager. A second employment opportunity is potentially the Creative Agency for trend analysis, brand building and communication. Due to the particular cut style of the master’s course, which aims to create a flexible, autonomous profile, a third natural opening is Global Consultant, Start-up Manager, Project Manager and Entrepreneur. [-]

M.Des. in Strategic Design & Brand Leadership

Srishti Institute of Art, Design and Technology
Campus Full time July 2017 India Bangalore

The Postgraduate Program in Strategic Design and Brand Leadership fosters a Design and Strategic Leader with agile professional abilities, who is meaningfully resourceful and process oriented in the field of design strategy and brand leadership. This program combines the framework of design thinking with branding and leadership skills into a design strategy methodology. [+]

M.Des. in Strategic Design & Brand Leadership The Postgraduate Program in Strategic Design and Brand Leadership fosters a Design and Strategic Leader with agile professional abilities, who is meaningfully resourceful and process oriented in the field of design strategy and brand leadership. This program combines the framework of design thinking with branding and leadership skills into a design strategy methodology. The key differentiating-factor in Postgraduate level design strategy program is its leadership building academic component. The course aims to develop leadership capacity by increasing your own understanding of the domain of Design and to close the gap between this understanding and meaningful action. This academic approach makes you a change agent for future challenges in design across cultures and borders. This transformational learning and practice process will enable you to set clear directions for you to move forward in your career. If you enroll in this course with a background or keen interest in a specific domain such as art, design, media, business, economics, engineering, management, finance, you could move towards a focused development plan to augment your career by integrating design thinking and strategic design. This course will enable a graduate of any discipline to acquire, assimilate and practice their domain knowledge with added set of capabilities by applying design thinking and strategic branding to achieve leadership level in any marketing oriented industry, business or service. Disciplines The Postgraduate Program in Strategic Design and Brand Leadership professionals are fostered through design process in which the following are addressed: Brand Leadership Business Design Design Management Design Research Design Strategy Entrepreneurship Marketing Service Design Social Innovation Research and Collaboration Blank Noise Center for Experimental Media Arts (CEMA) Center for Public History (CPH) The Kabir Project Srishti Labs (Slabs) Course Structure Studios encourage active, contextual learning where students develop core disciplinary skills and knowledge. Studios facilitate collaborative and creative design solutions to complex, open-ended problems Workshops provide intense learning experiences in making and doing, across the different disciplines. Internship with an industry or a design studio is compulsory for students at the end of 1st year for M.Des. Self Initiated Project is an end of the semester challenge that allows the student to engage in research / enquiry or design based projects. Students begin by writing their project proposal and defining the scope of their project and they are mentored by faculty / design professionals. Electives are liberal arts courses aimed to cultivate intellectual and reflective abilities in students and motivate them to probe deeper and approach their design process in a holistic manner. Capstone Project is the culmination of the research, capabilities and knowledge gained over the last three semesters. Students are required to submit their design output and a mandated thesis document. Students are mentored during this final project and go through seminars to get feedback from faculty and peer groups Capability Sets The Program of Strategic Design and Brand Leadership is structured to develop the following set of capabilities in the future design leader: The future leader needs the ability to showcase Critical and Divergent thinking ability, as the branding, marketing and design scenarios become more challenging. The future design leader needs to nurture design thinking along with artistic sensibilities to meet strategic perspectives. The future design leader needs to have analytical thinking and entrepreneurial thinking ability along with holistic and inclusive problem solving ability. The future design leader needs to be a reflective and balanced practitioner with deep considerations for changing and evolving social, cultural and business contexts. Career Opportunities The Program of Strategic Design and Branding will provide the graduate with strong strategic thinking ability so that she/he can establish a successful career as: Design Strategist : A Design strategist helps to create opportunities for enterprises on various array of topics for growth. Most product and services based enterprises employ Design Strategists. Brand Strategist : A Brand strategist creates or overseas the brand strategy deliverables for single or multiple brands. He also may develop communication strategy, content strategy as well. Most global companies and Marketing Consulting companies employ Brand Strategists. Communication Strategist: Communication strategist will indulge in project management, design insights, persuasive visual communication, for enterprises or in independent capacity. Most Media companies, PR companies and Advertising Agencies employ communication strategists. Design researcher / Strategist: Along with the design team, a design researcher works on consumer insights and develop new value propositions or work on enhancing the value offers. Design researchers play a crucial role in large design consultancies, in-house design team of large enterprises, and Market research companies. Art Director: Art Director in a design studio or advertising agency will manage the creative process and collaborate / lead a team of creative professionals to create persuasive visual communication for enterprises or in independent capacity. Strategic Planners: In this capacity, one needs to understand the market carefully, and develop new strategies to revitalize growth for an enterprise or as an independent practitioner. Brand Consultant: A Brand Consultant is an independent advisor in the areas of breakthrough innovation, co-creation, cultural policy/innovation, transcultural design and integrating design with deep values. Enquiry For more information, email Kumkum Nadig at kumkum@srishti.ac.in [-]

Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 12  March 2017 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners who care for the public relations and the press office and cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle in the business system. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in the areas of Communication and Marketing of any type of company, from the Atelier of haute couture to Ready-to-wear companies, from the Pronto moda system to sportswear and casual collections. [+]

Master Programs in Branding. THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Brand Management and Communication seeks to recruit students having a relevant Honours degree or an equivalent academic qualification or having a professional qualification in management, communication, marketing, humanities and sociological sciences and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure: The course introduces to the specificities of the sector, analyzing all components of marketing through the illustration of case studies and workshops. Students will examine professional roles in the world of communication and organization of the Fashion System. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to communication strategy, students get to draw up marketing and business plans. Case studies of companies are fundamental: these are presented and analyzed directly by those responsible for communication and marketing. Starting with the brief of the company, students are then involved in individual projects in order to accomplish strategic plans, marketing advertising events and campaigns, aimed at achieving the objectives. The programme examines the history of fashion in detail through the evolution and change of the social environment that is reflected in trends and style, sociology and psychology of fashion consumption. As part of the Fashion Marketing, students will study the different types of product: haute couture, ready-to-wear, fast fashion, the exhibition business, the shop as a marketing tool, the concept store, the store management and web marketing. Through the examination of specific business cases that cover the entire fashion system (from the accessory to clothing for Women, Men, Children) students will explore the key issues concerning product management or product and collections development, prices policy, distribution strategy, the operative timing. The pathway of study gives a strong emphasis to advertising, with the construction of the brand and corporate image and planning advertising strategies, from product positioning to identification of the target. Students will enter the world of Public Relations and Press Office with the study of the organization of the event (performance, exhibition, fashion show), coordinated with press office’s strategies and activities. Students examine professional, specific roles and skills of the photographer and the Fashion journalist, with a focus on writing and photography techniques, from the press release to the news on the web. The Master ends with a Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]

Master in Fashion Direction: Brand & Product Management

Milano Fashion Institute
Campus Full time October 2017 Italy Milan

The Master in Fashion Direction / Brand &Product Management (transformation of the previous Master in Fashion Project Management)is aimed to form professionals, with different skills, that are able to contribute to the process of brand management [+]

Master in Fashion Direction: Brand & Product Management

 

The Master in Fashion Direction / Brand & Product Management (transformation of the previous Master in Fashion Project Management)is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.Thus, the professional figures represent the ideal connection between the conception of creative products and their integration into managerial processes, at different leveles: corporate, brand and business unit.The most important professional roles are: Merchandiser, PM, Brand Manager, Licensing Manager.Because this is an highly innovative area, the potential of the profile will be developed through a selection process that favors participants coming from different educational background (mostly from degrees in communication, design, management, but not only these), in order to create within the classroom all the skills and competences that are typical of cross-functional company teams. The different backgrounds of the participants make possible the development of interdisciplinary skills and competences of "creative retail management, " able to communicate with all the areas and professionals figures of the fashion companies, both creative and managerial oriented.The figures formed are junior profiles able to support in a qualified way the processes of product management & buying, merchandising and pricing, line building, brand management, fashion coordination, licensing management, trade marketing & communication. The Master Course is completely in English.... [-]


Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  October 2017 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Master Programs in Branding. Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. ... [-]

Graduate In Branding Experience

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18  March 2017 Brazil São Paulo

A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations , products, services, locations, causes and even people. [+]

THIS PROGRAM IS IN PORTUGUESE Taught A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo It brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations, products, services, locations, causes and even people. Start Date: September Duration: 18 months Hours: 400 hours The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Graduate in Branding Experience. Goal: The course Graduate Branding Experience the Istituto Europeo di Design - IED São Paulo aims to train experts in Branding, able to build and extend brand value from the management of reputation among stakeholders (public reference) and image projection organizations, products, services, locations, causes and even people. The program proposes a complete route that takes into account different stages of building a branding strategy - from the generation of "brand equity" with the definition of values ​​and other tangible and intangible elements of differentiation, including strategic positioning, to the planning of marketing activities, which include actions aimed at the interaction of brands with their audiences, ie, their expressions and experiences. Methodology: The course is divided in three phases: - Phase I - Context and Research - Alignment of concepts of branding, the current context analysis and Introduction to Design Thinking. - Phase II - Diagnosis and Strategy - Focused on the diagnosis of the company, construction strategy, brand platform and brand expressions. - Phase III - Implementation - This phase presents disciplines focused on project implementation, stakeholder management, project formatting entrepreneurship. Public: The course is designed for graduates in design, marketing, communication, human sciences or management and project development, working in companies, agencies and consultancies. Coordination: Leandro Designer Cattani is formed by the Istituto Europeo di Design in Rome, Italy. It is a postgraduate degree in Branding (MBA-Branding, from Rio Branco Integrated Colleges Brand Management). With over 15 years of experience in Graphic Design and Motion Design, currently part of BrandTeam, interdisciplinary group of collaborative projects in the areas of Branding and Innovation. He graduated in philosophy from the Catholic University of Pelotas, Rio Grande do Sul and Journalism from the Catholic University of Rio Grande do Sul. He was professor of visual identity at the Istituto Alberghiero Aurelio SAFFI in Florence, Italy. He is a professor of semiotics in the course of Product Design IED-Instituto Europeo Di Design. [-]

Master in Graphic Information Design and Media Branding

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2017 Spain Barcelona

The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. [+]

Master Programs in Branding. THIS PROGRAM IS TAUGHT IN SPANISH In today's scenario, designers are faced with a major challenge brought on by the need to quickly and easily understand excessive amounts of information. In addition to growing quantities of data and shorter processing times comes a constant pursuit for new devices, maps and codes. The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. The course aims to explore new paths so as to conceive visual communication strategies with which to render content (information) in a clearer, more efficient and more attractive way on different platforms. The practical possibilities this masters course offers are so vast and (happily) undefined that Graphic Information Design and Media Branding rises as a tool with huge potential for use in today's world. With this in mind, the end-of-masters project is geared towards a TV channel and the multimedia devices that make up its content and branding. More and more companies and institutions are creating specific Graphic Information Design departments with specialists in the field in order to enhance and improve communication and a better understanding of their products and services. For instance, Barack Obama's US Government Recovery Independent Advisory Panel added Eduard Tufte to its team so that he could apply Graphic Information Design to the prevention of fraud and bad investment of gains, as well as to promote transparency and clarity in the information issued and make the decision-making process easier for US citizens. Objectives The main goal is for students on the masters course to learn how to design visual communication elements containing large amounts of data, create layouts that make content easier to understand and apply those elements to TV and multimedia: the key is to transmit more with less. The priority is to build on the designer's skills and broaden their scope of application. The course focuses on information design bearing in mind conceptual, aesthetic and functional aspects, balancing all three in order to see it as the visual solution achieved after a process of analysing, understanding and organising content. Students focus their efforts on developing layouts that are capable of expressing: visual impact, non-sequential readings, and the designer's aim of drawing the readers' attention and simplifying their reading priorities. The masters programme intends to equip students with a variety of stylistic, technical and artistic resources to render information in a visually attractive and efficient way. The course is divided into three modules: Graphic Information Design and Media Branding. Easy reading means more reading. Methodology The masters programme combines theory and practice in preparation for a final project. Core subjects focus on two major aspects: Content of information: Students build on their skills to conduct research with the aim of gathering, analysing and organising data in order to then create specific content for a piece of communication or device. Visualisation of information: Exploring layout architecture in order to provide visual solutions for content, which is further enhanced by a good grasp of design resources. The knowledge acquired in the core subjects is reinforced with several specific workshops. These workshops speed up the learning process and break away from the routine of the core subjects by providing professional input from a variety of perspectives and through various channels and platforms, where information design plays a key role. The workshops are short and highly intensive, exploring specific topics in great depth. The final project is the focus point of the course, where everything the student has learnt on the masters is called into play. They have to be capable of applying their results in different channels. A good example is National Geographic: It started out as a magazine, then went on to become a TV channel and is now seen as a multimedia phenomenon (magazine, TV channel, web page, app and potentially a theme park, which in turn requires instructions, maps and signage), therefore posing a variety of challenges on several information transmission channels. Information is everywhere in every single field and discipline, and it needs to be organised and represented in a way that proves visually efficient and attractive. This makes graphic information design an essential tool that can adapt to any profession or field, but its success depends directly on the quality and quantity of content, and also on the visual solution created by the visual communicator. Skills acquired As explained in the general objectives, students will learn to: - Develop a method for researching and processing data in order to visualise information (research, theoretical elaboration and critical thinking applied to visual results). - Use writing signs (colour, form and typography) to intensify what the recipient sees and reads, drawing attention by using different equations to make information more visual. - Develop easily understandable layouts that contain large amounts of information and are efficient in terms of visual communication. - Provide a visual solution for vast quantities of information by organising content in an attractive, efficient, functional and aesthetic way using a variety of visual, technical and artistic resources. - Develop the ability to design information in the right setting, with a style that matches its context and is suitable for the target audience. - Apply Graphic Information Design to a TV channel and its multimedia platforms. Methodology The masters programme combines theory and practice in preparation for a final project. Core subjects focus on two major aspects: - Content of information: Students build on their skills to conduct research with the aim of gathering, analysing and organising data in order to then create specific content for a piece of communication or device. - Visualisation of information: Exploring layout architecture in order to provide visual solutions for content, which is further enhanced by a good grasp of design resources. The knowledge acquired in the core subjects is reinforced with several specific workshops. These workshops speed up the learning process and break away from the routine of the core subjects by providing professional input from a variety of perspectives and through various channels and platforms, where information design plays a key role. The workshops are short and highly intensive, exploring specific topics in great depth. The final project is the focus point of the course, where everything the student has learnt on the masters is called into play. They have to be capable of applying their results in different channels. A good example is National Geographic: It started out as a magazine, then went on to become a TV channel and is now seen as a multimedia phenomenon (magazine, TV channel, web page, app and potentially a theme park, which in turn requires instructions, maps and signage), therefore posing a variety of challenges on several information transmission channels. Information is everywhere in every single field and discipline, and it needs to be organised and represented in a way that proves visually efficient and attractive. This makes graphic information design an essential tool that can adapt to any profession or field, but its success depends directly on the quality and quantity of content, and also on the visual solution created by the visual communicator. Duration and frequency: Frequency: Monday to Friday Timetable: 6.30 p.m to 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees. [-]