Master Degree in Branding

Best 32 Masters Programs in Branding 2017

Branding

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

Master's Program in Branding

Read More

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Master Programs in Branding. Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from Thursday to Saturday) Pre-Semester... [-]

Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time August 2018 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management. Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions. Central questions raised are: How to adapt products, communication and distribution systems to customer needs - and behaviour? How to position a brand effectively in a competitive market? ... [-]

Master of Design (MDes) Design Practices

HK PolyU School of Design
Campus Full time September 2017 Hong Kong Kowloon

The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration,and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. [+]

Master Programs in Branding. The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration,and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. Designers with a Bachelor’s degree in product design, fashion design, interaction design, architecture, product engineering, interior design or communication design may find Design Practices to be a logical next step in their professional development. Aims This specialism focuses on design as a strategic tool for the consumer economy. Interdisciplinary projects embrace business strategy and brand development, identifying opportunities for innovation and user experience. This full-time international program responds to the world’s industrial and technological transformation with a focus on China. The development of a high level of research, analysis, strategic vision, aesthetics, and technical mastery in development, fabrication and commercialization of design prepares students for leadership roles. Objectives This specialism seeks to join practical strategies for innovation with formal aspects of design development, by making design through: real-world project development teamwork approaches to problem solving cultural considerations as well as business & technology customers’ needs and goals design entrepreneurship and brand creation Entrance Requirement A Bachelor’s degree in design or the equivalent in a related discipline and professional experience in design is preferred. Scholarships Scholarships for Graduates of QS Top Design Schools (2017) To off-set 10% or 15% (holder of a First Class bachelor’s degree) of tuition, regardless of which MDes programmes... [-]

Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 12  March 2018 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners who care for the public relations and the press office and cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle in the business system. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in the areas of Communication and Marketing of any type of company, from the Atelier of haute couture to Ready-to-wear companies, from the Pronto moda system to sportswear and casual collections. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Brand Management and Communication seeks to recruit students having a relevant Honours degree or an equivalent academic qualification or having a professional qualification in management, communication, marketing, humanities and sociological sciences and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure: The course introduces to the specificities of the sector, analyzing all components of marketing through the illustration of case studies and workshops. Students will examine professional roles in the world of communication and organization of the Fashion System. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to communication strategy, students get to draw up marketing and business plans. Case studies of companies are fundamental: these are presented and analyzed directly by those responsible for communication and marketing. Starting with the brief of the company, students are then involved in individual projects in order to accomplish strategic plans, marketing advertising events and campaigns, aimed at achieving the objectives. The programme examines the history of fashion in detail through the evolution and change of the social environment that is reflected in trends and style, sociology and psychology of fashion consumption. As part of the Fashion Marketing, students will study the different types of product: haute couture, ready-to-wear, fast fashion, the exhibition business, the shop as a marketing tool, the concept store, the store management and... [-]

Master In Social Media Branding & Strategy

laSalle Barcelona Postgraduate
Campus Full time September 2017 Spain Barcelona

The Master in Social Media Branding & Strategy is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally. [+]

Master Programs in Branding. Learning to manage brand reputation in social media, in online communities and internet is imperative for successful business projects. It is shown that a mark is not positioned on the internet or with a negative image, directly impacts sales and therefore in the business. The Master in Social Media Branding & Strategy It is one of the first programs in Spain and Europe aimed at professionals and future professionals, businessmen and entrepreneurs who need to manage and create the reputation of a brand on the Internet and social networks professionally. What do you prepare? To provide students with the knowledge and methodology to enable it to formulate and plan a strategy branded online social media. Being able to create design and implement an online brand with relevant content to their audiences. Learning to write and create content on social networks with a clear focus on business results. Energize brand communication through public relations campaigns (Social Media Management) and advertising (Social Media Marketing) addressed to our public and especially the online influencers. Learn to track and monitor what is said about the company and competition to analyze information and propose strategies and actions. Online form management projects, using techniques like AGILE in project management and personal and individual coach. To whom it May concern? Input profile: Professionals and future professionals in brand management, brand managers. brand strategic planners, planners, corporate responsibility and reputation, marketing and brand management. Press officers. Professionals and entrepreneurs who wish to increase the... [-]

Graduate In Branding Experience

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18  March 2018 Brazil São Paulo

A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations , products, services, locations, causes and even people. [+]

THIS PROGRAM IS IN PORTUGUESE Taught A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo It brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations, products, services, locations, causes and even people. Start Date: September Duration: 18 months Hours: 400 hours The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Graduate in Branding Experience. Goal: The course Graduate Branding Experience the Istituto Europeo di Design - IED São Paulo aims to train experts in Branding, able to build and extend brand value from the management of reputation among stakeholders (public reference) and image projection organizations, products, services, locations, causes and even people. The program proposes a complete route that takes into account different stages of building a branding strategy - from the generation of "brand equity" with the definition of values ​​and other tangible and intangible elements of differentiation, including strategic positioning, to the planning of marketing activities, which include actions aimed at the interaction of brands with their... [-]

Intensive Master Brand Design

IED – Istituto Europeo di Design Madrid
Online & Campus Combined Full time 10  February 2018 Spain Madrid

Do you ever wonder what brand excellence in design? Design a poster for an exhibition, an album cover or mobile applications, making the packaging of any product, layout and design a book, define the visual identity of a company and even make a fanzine, a piece of advertising or illustration involves in-depth knowledge of design tools, but also understand and manage aspects such as typography, shape, color, graphic production and application to different media (physical and online). [+]

Master Programs in Branding. DO YOU WANT TO BECOME A GRAPHIC DESIGNER OR MORE YOU WANT YOUR OWN FOOTPRINT LEAVE? Saul Bass, the great master of design credits and posters of films like Alfred Hitchcock's Vertigo or The Seven Year Itch Billy Wilder, among others, revolutionized the advertising world cinema with their jobs. Milton Glaser, best known as the creator of the well-known symbol for the campaign I Love New York (I ♥ NY), was also responsible for the logo of DC Comics and worked for magazines like Paris Macht or Esquire. But many have been called to leave their mark on the world of design. The controversial Dalí created the logo of one of the most popular candies in the world, the Chupa Chups, and Beatrice Warde, the first typographer woman in the glorious days of the Arts & Crafts School, remains one of the great contemporary references. Do you ever wonder what brand excellence in design? Design a poster for an exhibition, an album cover or mobile applications, making the packaging of any product, layout and design a book, define the visual identity of a company and even make a fanzine, a piece of advertising or illustration involves in-depth knowledge of design tools, but also understand and manage aspects such as typography, shape, color, graphic production and application to different media (physical and online). Get trained with the IED Madrid and Sánchez / Lacasta, award-winning design studio and visual communication, master directors who will teach you all about... [-]

Master's Degree In Design Management (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 10  October 2017 Italy Milan

The Master Design Management is an innovative and multidisciplinary training program that aims to transfer managerial, economic, managerial and communication that are lacking in those who carried out technical studies, in order to create a new professional and complete, that is able - in line with the new market needs - to manage a "project" within a company or a study, starting from strategy and design of a product / service to the communication and the retail aspects. [+]

The Master Design Management is an innovative and multidisciplinary training program that aims to transfer managerial, economic, managerial and communication that are lacking in those who carried out technical studies, in order to create a new professional and complete, that is able - in line with the new market needs - to manage a "project" within a company or a study, starting from strategy and design of a product / service to the communication and the retail aspects. STRUCTURE The Master, full-time, number closed and compulsory attendance, a total duration of 10 months of which 6 classroom and 4 stage.PROGRAMMAIl Master is structured as follows: Fundamentals of management: elements of economics and business organization Design: economics and industry structure Project Management: management of design and innovation projects Strategies for innovation and business development The creative process to support innovation in design-oriented companies Marketing and communication: differentiate through design Brand management Web and new digital media: the impact on the marketing activities and brand management Start a business project: from the idea to the business plan The 2017 edition of the master will be enriched by Project Work commissioned directly by companies including Channels, Collistar and Milan Contract District. Participants will then do some outdoor sessions at the reality of excellence in research, development and innovation in companies and showrooms in the industry. STAGE The Master includes 4-month internship at leading companies, consulting firms or offices. RECIPIENTS The Master is addressed to graduates in architecture, design, business and engineering but also... [-]

Master in Visual Brand Design

Domus Academy
Campus Full time 12  September 2017 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master Programs in Branding. Imagine. Symbolize. Synthesize. The concept of branding has evolved far beyond company logos and colors. Today, branding incorporates several disciplines, from visual design to sound design; from storytelling to consumer psychology to marketing. Branding is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. It is a voice, a tone, an integrated vision formed by the synergy of research, design, narration, graphics, music, and more. In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. Audience The program is designed for candidates with a first-level degree in visual and graphic design, design, communication, marketing, or related disciplines. Outcome During this degree program, students will: Demonstrate the ability to create innovative visual branding concepts, scenarios, and solutions for a variety of diverse companies, industries, and organizations. Effectively communicate concepts, methods, and design proposals through a variety of techniques, including visual, verbal, and prototyping. Program The Master in Visual Brand Design aims to form visual brand designers and dynamic brand managers who are innovative, visionary, versatile, direct, and effective. The program is workshop-based, supported by seminars, lectures,... [-]

Master in Communication Management - Image Communication (advertising, public relations, branding)

University of Wroclaw
Campus Full time Part time October 2017 Poland Wrocław + 1 more

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public... [+]

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphic), perceived as an important element of organizational and brand image. The core characteristic of Communication Management studies is the focus on building a wide range of competences in the area of communication, economy, marketing and market processes, as well as knowledge about the media in the graduates. In the near future the highly changeable market and media environment will result in a strong need to be oriented on innovativeness and creativity of communication, as well as goal based management. Therefore, these competences will allow the graduates to build a strong position in the labor market and constantly adapt to its needs. The educational goal of the Communication Management studies is to teach the students techniques and methods of appropriate, effective and efficient communication and managing companies, organizations and institutions. The graduates will also have acquired the skill of diagnosing disturbances in communication, as well as anticipating crises and managing them. Communication Management graduates can... [-]

Master in Graphic Information Design and Media Branding

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2018 Spain Barcelona

The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. [+]

Master Programs in Branding. THIS PROGRAM IS TAUGHT IN SPANISH In today's scenario, designers are faced with a major challenge brought on by the need to quickly and easily understand excessive amounts of information. In addition to growing quantities of data and shorter processing times comes a constant pursuit for new devices, maps and codes. The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. The course aims to explore new paths so as to conceive visual communication strategies with which to render content (information) in a clearer, more efficient and more attractive way on different platforms. The practical possibilities this masters course offers are so vast and (happily) undefined that Graphic Information Design and Media Branding rises as a tool with huge potential for use in today's world. With this in mind, the end-of-masters project is geared towards a TV channel and the multimedia devices that make up its content and branding. More and more companies and institutions are creating specific Graphic Information Design departments with specialists in the field in order to enhance and improve communication and a better understanding of their products and services. For instance, Barack Obama's US Government Recovery Independent Advisory Panel added Eduard Tufte to its team so that he could apply Graphic Information Design to the prevention of fraud and bad investment of gains, as well as to... [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry.... [-]

Master in Event Marketing

Belarus State Economic University
Campus Full time Part time December 2017 Belarus Minsk + 1 more

The mission of the Master’s degree program is to prepare highly skilled professionals in the area of Event Marketing. [+]

Master Programs in Branding. The mission of the Master’s degree program is to prepare highly skilled professionals in the area of Event Marketing. The aim is in-depth training of marketing specialists in an absolutely new area of Marketing – Brand promotion through event organization in both internal and external marketing environment. The program is based on the concept of event organization as the main integral part of the marketing communications in competitive marketing environment. The event is regarded as a means to achieve a product’s or service’s marketing objectives. Emphasis is on Event Marketing in different areas, cross-cultural peculiarities of event organization,business protocol role, public relations, advertising etc. The program provides students with professional knowledge and analytic skills based on the understanding of strategic and organizational context of all the marketing communications used by the enterprise so as to develop an event fully integrated into the marketing communications. The unique element of the program is the development of deep professional knowledge needed to devise creative event concepts and to apply these concepts to brand promotion. The program is aimed at teaching the principles of success in different types of events, which contributes to the brand promotion and constitutes a universal tool of changes in both internal and external marketing environment of the enterprise. The program provides for a wide range of multicultural authentic material, in particular cases of leading world and domestic brands presented in English. This is the first and the only Master’s program of the post-Soviet period in... [-]

Master in Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Full time October 2017 Italy Florence

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. [+]

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. This master’s course features three main areas. Vision: the tuning between human, society and industry that makes the brand relevant. Management: the strategic marketing of a business model in real case scenarios. Communications: the creation and delivery of a sense-based message to seduce and aggregate. Fashion Brand Management is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included, as well as internship opportunities. The course’s two main projects, rebranding a major label and launching an emerging brand, are tutored by Polimoda’s Director, and are of a quality to present as a personal portfolio. The 9 month academic year goes from October to June or April to December, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The areas of Vision, Management and Communications take concrete form in the following modules: Contemporary Fashion Fashion systems; designers, products and brands by concept. Art Direction Sociology of the imaginary; art & fashion; brand ID architecture; mid-term... [-]

Master's Degree In Integrated Brand Communications

Universidad Pontificia De Salamanca
Campus Full time October 2017 Spain Madrid

This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. [+]

Master Programs in Branding. Program Description This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. It is focused on acquiring knowledge and skills to develop integrated communication strategies for brands, both advertisers and brand and branding consultancies, advertising agencies and media agencies or marketing. Dial professionalizing character, the master is held in Madrid under blended learning methodology (blended-learning). It is developed in collaboration with Media Arena, media agency of Havas Group, contributing its expertise to the development of the training program, and with a heavy load of activities, workshops, case studies and classes of important professionals in the communication sector brands . And is that today, there is a strong demand for advertising training planners and related professions related to brand communication in media agencies, advertising agencies, consultants and advertisers. The Master offers real practices relevant agencies and consulting firms, which develop during the classes (Interbrand, Summa Communication, Shackleton, JWT, Publicis, Corporate Excellence, Morillas, Arena among others).   GOALS The overall objective is to train professionals for managing brand communication with a high level of knowledge on effective strategies and integrated communication. Its specific objectives are: It offers an innovative and specialized vision of strategic planning brand communication, providing tools and techniques to optimize performance. Focused on the acquisition of knowledge, competencies and skills to plan, manage and monitor the different actions strategically communication of brands in different areas of conversation, all in an integrated and effective. From a comprehensive... [-]