A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.
Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.
The Republic of Austria boasts a vast political, educational and artistic culture. The geography of Austria also allows for all types of seasonal experiences.
Masters in Marketing in Austria
The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]
Master Marketing and Sales
Language of instruction: English
Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:
Developing marketing plans and strategies Managing collaboration with agencies and heads of marketing Negotiating and concluding contracts Recruiting and training sales staff Designing sales strategies and distribution networks Carrying out market research and sales planning activities Drawing up pricing strategies Budgeting (and controlling)
Core modules... [-]
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]
Master of Arts (MA) in Marketing
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.
The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing, or MRKT 6250 Thesis ... [-]
The goal of this study program is the training of potential entrepreneurs and management executives for the domestic and international IT industry. [+]
The significance of information and communication technologies (ICT) in our society is constantly growing - furthermore internationalization and the flexible combination of businesses and their structures are key success factors for modern companies. Innovative IT solutions improve competitiveness and define the communication between enterprises and customers. Therefore the job market increasingly requires highly qualified personalities capable of efficiently running and designing businesses on the background of a strong management education combining communication and computer sciences.
An intensive dialogue with global business experts in connection with research and practical projects shall help our students to outperform in their future entrepreneurial career following our motto: Creating Business through People and Technology.... [-]