Master in Marketing in Australia

View all Master's Programs in Marketing in Australia

Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

Australia has seven of the top 100 institution of higher learning in the world! Australia sits above the likes of Germany, the Netherlands and Japan, placing eighth in the Universitas 2012 U21 Ranking of National Higher Education Systems.

Master Degree in Marketing in Australia

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Master of Building Surveying

Bond University
Campus Full time 72  January 2018 Australia Robina

The Master of Building Surveying offers you the chance to increase your knowledge in the field of building surveying. You will study with world-class academics and experienced practitioners in one of Australia’s most environmentally friendly buildings. [+]

Best Master's Degrees in Marketing in Australia. ENTRY REQUIREMENTS Completion of an Australian Qualifications Framework Level 7 Bachelor degree in a field cognate to the proposed degree (including but not limited to building surveying, construction / building, quantity surveying, architecture, civil / structural engineering); or Completion of a Bond University Graduate Diploma of Building Surveying; or A combination of qualifications deemed to be equivalent to any of the qualifications listed in the AIBS Scheme for Assistant Building Surveyor plus two years building surveying experience or six years’ experience in general building. PROGRAM DESCRIPTION The Master of Building Surveying offers you the chance to increase your knowledge in the field of building surveying. You will study with world-class academics and experienced practitioners in one of Australia’s most environmentally friendly buildings. The program comprises two specialist subjects plus six shared core subjects. Completion of a further four postgraduate elective subjects, selected from the suite of programs offered by the Faculty of Society & Design will allow you to graduate with a Master of Building Surveying. PROGRAM STRUCTURE This program enables you to exit after four subjects with a graduate certificate, after eight subjects with a graduate diploma or complete 12 subjects for a master’s degree. Graduate Certificate in Building Surveying (4) Building Controls and Regulations Fire Engineering Planning and Assessment Processes Structures and Soil Mechanics Graduate Diploma in Building Surveying (8) Building Controls & Regulations Building Pathology & Forensic Engineering Expert Witness & Dispute Resolution Fire Engineering Planning and Assessment Processes Real... [-]

Master of Advertising

Bond University
Campus Full time 54  January 2018 Australia Robina

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]

ENTRY REQUIREMENTS Completion of a bachelor degree in a field cognate to the proposed master’s degree. PROGRAM DESCRIPTION The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience. PROGRAM STRUCTURE Foundation Subjects (6) Advertising Masterclass: Brand Experience & Advanced Strategic Planning Code for Creatives Consumption, Experience and Design Design, Thinking and Ideation in Advertising Social Media: Risks and Opportunities OR Public Relations Masterclass Design Communications Studio Subjects (3) Advertising Studio I Advertising Studio II Advertising Studio III PROFESSIONAL OUTCOMES The Master of Advertising program will enable you to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program will prepare you for the dynamic culture and interdisciplinary knowledge base that characterises the modern advertising industry. A particular focus of this program... [-]

Master of Communication

Bond University
Campus Full time 54  January 2018 Australia Robina

The Master of Communication will allow you to further your career in communication by equipping you with an appropriate mix of theory and practice suited to industry. [+]

Best Master's Degrees in Marketing in Australia. ENTRY REQUIREMENTS Completion of an Australian Qualifications Framework Level 7 Bachelor degree from an approved institution in either criminology, sociology, legal studies, psychology, humanities / arts or business studies. PROGRAM DESCRIPTION The Master of Communication will allow you to further your career in communication by equipping you with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication. PROGRAM STRUCTURE Foundation Subjects (8) Advertising Masterclass: Brand Experience and Advanced Strategic Planning Epistemology and Theory of Knowledge Human Communication Theory Public Relations Masterclass Relational Communication Research Methods in Humanities and Social Sciences Social Media: Risks and Opportunities Strategic Organisational Communication and Leadership Dissertation / Portfolio (4) You must choose one of the following combinations of subjects as your dissertation / portfolio: Major Dissertation / Portfolio A Major Dissertation / Portfolio B OR Minor Dissertation / Portfolio A Minor Dissertation / Portfolio B Minor Dissertation / Portfolio C Minor Dissertation / Portfolio D OR Minor Dissertation / Portfolio A Minor Dissertation / Portfolio B Minor Dissertation / Portfolio C Plus a Communication Internship and Portfolio. DISSERTATION / PORTFOLIO TOPICS The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas: Advertising and Brand Experience in a Multi-Channel Environment Advertising Creativity: Concepts and Applications Advertising Ethics and Corporate Social Responsibility Building Teamwork in... [-]

Master of Communication (Professional)

Bond University
Campus Full time 92  January 2018 Australia Robina

The Master of Communication (Professional) allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry, culminating with a professional segment comprising a professional portfolio, field project and field project report. [+]

The professional program follows the same structure as the Master of Communication program with an additional 20-week Professional Portfolio component. Professional Portfolio is a 45 credit point subject available to master’s (Professional) students in the Faculty of Society & Design. This subject is strongly experientially orientated and encourages students to develop their professional skills in a real world environment. The subject will ensure that students combine self-analysis and reflective learning skills with professional methodologies, so as to expand analytical and strategic thinking capabilities. It will provide practical experience for students to develop their skills in a profession relevant to their master’s specialisation. All students will complete a 2,000 word scoping document, and either undertake a work placement in Australia for 210 hours (which includes an employer’s report) and reflective journal (up to 5,000 words) OR completed a collaborative research project totaling up to 15,000 words. All students will submit a final professional portfolio collection of documents, highlighting their practical and theoretical expertise in their profession of choice. The Professional Portfolio subject cannot be commenced until the student has successfully completed all 12 subjects of the master’s component of the degree. [-]

Master of Creative Industries

Western Sydney University
Campus Full time Part time 2 - 4  January 2018 Australia Sydney Bankstown Campbelltown Lower Hawkesbury Blacktown Rydalmere Penrith + 7 more

The Master of Creative Industries offers a unique opportunity to acquire the high-level digital content and professional communication skill-sets that are so necessary to prosper in the contemporary media landscape. [+]

Best Master's Degrees in Marketing in Australia. This course is offered at the Parramatta City campus. The Master of Creative Industries offers a unique opportunity to acquire the high-level digital content and professional communication skill-sets that are so necessary to prosper in the contemporary media landscape. Media professionals are now required to understand and connect with their audiences across broadcast, online, mobile and other channels and to integrate new platforms and social media into their mix. This course is designed for media, marketing and creative professionals wishing to substantially reorient, enhance or develop their current skills and research capacities, to respond to the challenges and opportunities of convergent media. You will develop advanced strategic thinking capacity, build skills and resources, and explore the future of a converged world. You will also learn how to leverage these skills and capacities in a range of environments: commercial, government, and third sector. You will extend your experience portfolio, building advanced capacities in creative/conceptual enterprise, strategic communication, new research methodologies and creative development and content creation for convergent media. There are opportunities to develop high-level strategic plans for real-world organisations, to deliver a multi-platform/convergent media product, to undertake an in-depth academic or practice-led research project, and to intern professionally in the field. From mobile media to social media, from gaming to strategic communication, you will acquire a thorough knowledge of the converged professional landscape. Details Today's media landscape is characterised by the breakdown of traditional media silos and the transformation of media production and... [-]

Master of Information and Communication Technology

La Trobe University
Campus Full time 18 - 24  September 2017 Australia Melbourne

The global shortage of skilled ICT professionals means you'll be sought-after on a global scale for a diverse range of roles across multiple sectors. [+]

Choose Information and Communication Technology at La Trobe Get advanced skills and knowledge to launch a global career in ICT. Develop high-level skills through practical industry, IT and software projects. Learn about project management, system design, testing and documentation as you go. Follow your interests with our huge range of computer science, electronic engineering and networking electives. Learn at your own pace with options for acceleration and advanced standing. Study overseas with one of our partner universities. Career outcomes The global shortage of skilled ICT professionals means you'll be sought-after on a global scale for a diverse range of roles across multiple sectors. This course equips you for management, research and development roles in: systems and security engineering software and hardware network design, management and engineering data communications telecommunications application protocol wireless networks and more. It also prepares you for roles as a: systems analyst information technology consultant information systems administrator software and applications trainer systems engineer security engineer and more. What you'll learn How to: develop solutions to real problems in team and individual environments manage communication between upper management and technology specialists deal with social and ethical issues like computer hacking, software piracy and security breaches implement technical programs including e-commerce, data systems and mobile applications develop software, websites and IT systems. ENTRY REQUIREMENTS Australian Bachelor's degree or international equivalent, in computer science, information technology, computer engineering, electronic engineering or communication/telecommunication engineering with a credit average or higher. International students need an overall academic IELTS (or equivalent) score... [-]

Master of Marketing (Extension)

University of Technology Sydney
Campus Full time Part time 2 - 4  January 2018 Australia Sydney + 1 more

The Master of Marketing (Extension) provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities.

Career options include management-level positions in industry or government.

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Master of Marketing

University of Technology Sydney
Campus Full time Part time 1.5 - 3  January 2018 Australia Sydney + 1 more

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options include management-level positions in industry or government.

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Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 Australia Sydney

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Best Master's Degrees in Marketing in Australia. Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master of Arts in Communication Management

University of Technology Sydney
Campus Full time Part time 1.5  January 2018 Australia Sydney + 1 more

The Master of Arts in Communication Management provides advanced contemporary study and practice in professional communication management. It is suitable for current and aspiring practitioners who want to attain the relevant expertise to achieve their career goals. Students can major in the areas of Public Relations, Integrated Communication, or Organisational Change and Communication. Alternatively, students can elect to complete generalist studies which provide a foundation for the broad field of communication management practice. [+]

Academic staff involved in the course have substantial industry experience and have undertaken research in the field.

Graduates of this course have: advanced understanding of communication and its management the ability to synthesise communication theory and practice the ability to analyse, design, cost and evaluate a communication strategy a sensitivity to ethical and legal issues related to communication a capacity to reflect on the roles and responsibilities of communicators the capacity to apply perspectives that are intercultural and global, and a sensitivity to issues of exclusion, equity and justice. A full list of the graduate attributes of the course is available from UTS: Communication.... [-]


Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2018 Australia Newcastle Sydney + 1 more

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry. The Master of Marketing is one of the few programs that recognises relevant professional experience and may result in credit being granted for up to four courses. This means you could reduce your study by up to a third! To learn more about what your professional experience can provide you with, please visit the Professional Development tab. The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life. Explore this page and find out if the Master of Marketing is for you,... [-]

Macquarie University: Master of International Communication

International Studies Abroad
Campus Full time 18  September 2017 Australia Sydney Western Australia Wollongong Townsville Queensland + 4 more

Develop the media communication, international relations and cultural studies skills you need for an international communications career. [+]

Develop the media communication, international relations and cultural studies skills you need for an international communications career. The Master of International Communication is built on the research strengths of our academic staff. It examines the evolution of communication theories and strategies in response to modernization and social changes. [-]

Master of Communications

Edith Cowan University
Campus Full time January 2018 Australia Perth

Provides graduates in a different discipline with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications and to demonstrate their understanding [+]

Master of Communications

Provides graduates in a different discipline with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications and to demonstrate their understanding and research ability with a thesis. Disciplines offered for specialisation include:

- Advertising

- Creative Services

- Film & Video

- Interactive Media

- Journalism

- Mass Communication

- Media & Cultural Studies

- Photomedia

- Public Relations

- Scriptwriting

Related careers

Advertising Executive, Advertising Manager, Web Developer, Web Manager, Journalist, Public Relations Manager, Marketing Manager, Scriptwriter... [-]


Master of Advertising

Kilroy Norway
Campus Full time 3 - 6  August 2017 Australia Sydney Gold Coast North Ryde Victoria Adelaide Maroochydore + 5 more

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]

Master of Advertising

 

Awarding Body:

RMIT

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]


Master of Marketing

Kilroy Norway
Campus Full time Part time August 2017 Australia Gold Coast Sydney North Ryde Victoria Adelaide Maroochydore + 5 more

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]

Master of Marketing

Awarding Body:

Griffith University

 

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]