A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Even if you choose East Africa’s mythological, enchanting Tanzania; Senegal, land of teranga or South Africa, with its wide opportunities to soak in and serve, research in Africa will be overwhelming.
Master's in Marketing in Africa
The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]
Clear, powerful and concise communication is vital in today's technology-driven world. As new avenues for communication emerge, it is paramount that practitioners thoroughly understand both quantitative and qualitative communication methodologies, as this will prepare them for success. [+]
Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]
The MRes is a research-based degree that prepares graduates for academic careers in various functional areas of business at tertiary institutions and in the research departments of organizations. The programme emphasizes the development of skills in understanding theory, the research process and methodology. [+]
A dual expertise in corporate strategy department. [+]
This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA. [+]
• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students). [+]
Master in Marketing & Communication4th yearSemester 7Language, Culture and Communication 7 :• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students).Management 2 :• Supply Chain Management • Purchasing Management and Strategy • Social Law • Geopolitics 1: • MENA & AFRICA • Intercultural Management.Analysis and Management Tools 7:• Distribution Marketing • Management Control (initiation) • Decision of Investment and Financing • Consumer Law • Studies in International Marketing. Semester 8Language, Culture and Communication 8 :• Communication Strategy • Business Ethics • Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students).Management 3 :• Geopolitics 2 : Geopolitics in the euromediterranean • Innovation Management • Total Quality Management • Business intelligence management.Markeking :• Services Marketing • Strategic Marketing • Customer Relationship Management • Marketing Intelligence.Experience and professional performance :• Right Arm Mission • Personal professional project • Community life project.5th yearSemester 9Language, Culture and Communication 9 :• Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students) • Moroccan dialect 2(optional foreign language for ESCA exchange students) • Moroccan Studies.Management 4 :• Management of Complexity • Change Management • Geopolitics 3: ASIA Opportunities & Risk.Marketing Trends :• Audit Marketing • E- Communication • E-Marketing • Sector Marketing • Marketing Trends • Marketing Plan Implementation.Experience and work performance :• Personal professional project : Business Plan Challenge • Personal professional project : Consultant process and behavior Personal professional project :... [-]
Train managers in marketing and strategic communications on validated theoretical models and a critical orientation of the current practices in these fields. [+]
Master in Marketing & CommunicationTrain managers in marketing and strategic communications on validated theoretical models and a critical orientation of the current practices in these fields.Duration 15 months in part-time Admission Application review + interview Format Twice a week and Saturdays Double degree Grenoble School of Management Next term starts October 2013 Admission requirements Baccalaureate degree (+ 4 level) in Economics, Management or other equivalent degrees.
Admission requirements : Baccalaureate degree (+4 level), application review and interview.Application file :Application form along with :Cover letter 2 certified copies of the Baccalaureate certificate and Higher degrees (with two certified copies of the degrees in French) 2 recent excerpts of birth certificate in Arabic and French 2 CV 4 passport photos Copy of employment certificate 2 certified copies of C.I.N ... [-]
The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by... [+]
Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis... [+]
Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais... [+]
MCom in Economics (Coursework) [+]
MCom in Business Management (Coursework) [+]
The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]
Welcome to the Department of Literary and Communication Studies. [+]