Master Degree in Marketing

Best 394 Master's Degrees in Marketing 2017

Marketing

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

Master's Degree in Marketing

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Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time October 2017 Spain Madrid Barcelona

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Master Degrees in Marketing. Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry and its... [-]

Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1  August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors... [-]

Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10  September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Master Degrees in Marketing. Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors and tomorrow's... [-]

Master In Marketing And Communication

Université Internationale de Casablanca
Campus Full time 2  August 2017 Morocco Casablanca

This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. [+]

This training is spread over 2 years (M1 and M2), that is to say 4 semesters in total. It is aimed at students wishing to improve their knowledge in the world of Marketing and Communication, to understand the evolution of the market in relation to consumer expectations, but also to develop their analytical, communication and relational skills in order to carry out the Decision-making process in an organization. This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. Admissions in M1 Access to the first year of the Master (M1) requires a Bachelor's degree in Management and Economics or an equivalent degree (Bac +3) in management or other similar formations whose relevance will be assessed by the " educational team. TERMS OF ACCESS The selection follows: Case Study French test: drafting test English test: For UIC graduates: B1 CEFR Level test For graduates from other institutions: B2 CEFR Level test Oral talk about the general culture and the potential of the student to succeed in the chosen Master. OPPORTUNITIES Through the curriculum of this course, which is rich in theoretical but also practical training, our laureates will have the opportunity to practice high-level jobs as: Product Manager Communications officer Assistant Product Manager Project manager in a communication agency Community Manager Sales Manager or Assistant Key Account Manager Brand manager Marketing and sales strategy consultant [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time 1  May 2018 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

Master Degrees in Marketing. This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of... [-]

Master In Event Organization, Protocol And Business Tourism (mice) (barcelona / Part-time)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Master Degrees in Marketing. Master in Organization of Events, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. This Master is taught in Madrid and Barcelona Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, and TV3 Marathon, which collaborated with the organization of the campaign obesity. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results... [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the... [-]

Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus Full time 1  September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Master Degrees in Marketing. Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the other more focused... [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from Thursday to Saturday) Pre-Semester course available online Buddy... [-]

Master in Communication & Cultural Management

Zeppelin University
Campus Full time 1 - 2  August 2017 Germany Friedrichshafen

In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise the demands on communication practices have increased dramatically. For that reason communication skills and cultural knowledge are key qualifications for the 21st century. [+]

Master Degrees in Marketing. In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise the demands on communication practices have increased dramatically. For that reason communication skills and cultural knowledge are key qualifications for the 21st century. Our master degree in the field of "Communication & Cultural Management" meets these challenges. Here, students can choose between two different tracks, meaning they can focus on either "Communication and Media" or "Culture Production". On the one hand, graduates of this course learn about and analyze the cultural foundations of present societies, while on the other hand they are enabled, through communicative practice, to play a part in resolving current social issues. Together, communication and culture are unlikely basic concepts of modern society. They emphasize what we take for granted and, in the process, call it into question. That changes the situation. The master degree in the field of "Communication & Cultural Management" offers its students a critical analysis with communications and cultural science theories and establishes an advanced understanding of the workings and problems of modern society. Students study research methods relating to the humanities and social sciences, as well as the functioning of social and cultural analysis. A dialog-oriented and autonomously organized degree course promotes cognitive, creative, and expressive abilities. In addition, research experience is gained, while organizational skills and the ability to work in a team are developed in real-life research-, consultancy-, and exhibition projects. The new generation of executives in... [-]

Master's Programme in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18  September 2018 Switzerland St.Gallen

The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. [+]

 

Objectives:

Customer value – the goal of sustainable corporate management

In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. ... [-]

Master Design (MDes) Luxury Brand Management Innovation

Ravensbourne
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The Master of Design programme provides the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design [+]

The Master of Design programme provides the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy, which can be applied in a global context.

Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. To understand these complex relationships, you will gather and analyse customer and market data, to understand who the customers are, why they buy, and appreciate the value of brands and brand strategy. 

The course will, therefore, equip you to analyse new, sub-brands and established brands; and at a more strategic level, analyse issues around brand loyalty, equity and value.... [-]

Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time 1  September 2017 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy Facebook. Linkedin. Twitter. Youtube. Google +. graphic social... [-]

Executive Master In Corporate Communication

IMF Business School
Campus Part time 17  Open Enrolment Spain Madrid

This Master is built on the understanding of the keys to developing a strategy for innovative, efficient, cost effective and aimed at maximizing the customer experience communication. the most disruptive trends are analyzed, strategies for greater business impact study, and will be explained in detail all the tools that allow us to implement a sophisticated model in communication management, taking into account the coexistence of the world online and offline and paying particular attention to the impact on the income statement for the business. [+]

Master Degrees in Marketing. This Master is built on the understanding of the keys to developing a strategy for innovative, efficient, cost effective and aimed at maximizing the customer experience communication. the most disruptive trends are analyzed, strategies for greater business impact study, and will be explained in detail all the tools that allow us to implement a sophisticated model in communication management, taking into account the coexistence of the world online and offline and paying particular attention to the impact on the income statement for the business. The best speakers to cover, through a mainly practical approach, total communication business models being protagonists of the new business paradigm. 60 ECTS of which 170 hours are face organized in 12 modules and a workshop, accompanied by a draft communication of a company. Eminently practical and supported by real cases. This master will allow students enrolled create the most effective corporate communication strategies in the field of organization and lead the necessary resources for its implementation. OBJECTIVES Executive Master in Corporate Communication The main objective of this master executive, is that participants know develop strategies and action plans for the function of marketing and communication companies of different sizes and sectors. In addition, with this master you will get: Learn Marketing and Communication B2B and B2C. Understand the complementarity of online and offline world. Ll understand market understanding and relationship with the new consumer. Analyze metrics and analytics to understand the performance of marketing actions and communication. Develop and plan disruptive,... [-]