Master Degree in Marketing

Best 413 Masters Degrees in Marketing 2017

Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Master in Marketing

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Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time October 2017 Spain Madrid Barcelona

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Master's Degrees in Marketing. Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry and its... [-]

Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors... [-]

Master in Marketing & Sales

EAE Business School International
Campus Full time April 2017 Spain Barcelona

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Master's Degrees in Marketing. Master in Marketing & Sales This programme will be conducted in English. With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the programme, the professionals are provided with the conditions to change. Participants in the programme will undergo an experience and process of change. Reasons to do EAE’s Master in Marketing & Sales in Spain: AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialisation programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialisation programs free of charge. The the ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM with a... [-]

Master In Organizing Events, Protocol And Business Tourism (MICE) (Barcelona)

School of Tourism and Hospitality - The OSTELEA
Campus Full time October 2017 Spain Barcelona Madrid

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. [+]

Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and managers who lead projects focused on business planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality and the necessary business perspective to be effective in making making. Why study the Master in Ostelea: Barcelona as a business destination and world-class conferences, such as BTravel or Bridal Week, which is used for practical teaching of certain subjects. Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Extensive program of visits to fairs, events and organizations: During 2015/2016 the Masters students visited the IBTM and Food fairs, the Dali Museum in Figueres, Port Aventura amusement park, and the Marathon of TV3, which collaborated with the organization of the campaign against obesity. GOALS The Master in Event Organization, Protocol and Tourism Business allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and the area of ​​Protocol institutions build a strong foundation of industry knowledge from an international perspective always from the management approach. GLOBAL VISION Train managers oriented business management of... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2017 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Master's Degrees in Marketing. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get?... [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the... [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time 12  October 2017 Italy Rome

Join the most international business school in Europe! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - Practical organization of the event. The electoral system and its specificity - Plurality systems... [-]

Master in Global Politics and Communication

University of Helsinki
Campus Full time August 2017 Finland Helsinki

Global Politics and Communication is an interdisciplinary and innovative Master’s degree programme that addresses the key challenges of globalisation from the perspective of media and communication studies, organisation research and global political economy. The programme emphasises developing your critical thinking, a necessary skill in many careers. [+]

Global Politics and Communication is an interdisciplinary and innovative Master’s degree programme that addresses the key challenges of globalisation from the perspective of media and communication studies, organisation research and global political economy. The programme emphasises developing your critical thinking, a necessary skill in many careers. The specific objectives of the programme include: Providing you with advanced knowledge of global political economy, relationships between the media and the development of democracy, and linkages between governance, organisations and communication Empowering you to assess how politics and the media are linked to the forces of globalisation Equipping you with conceptual understanding and the theoretical and methodological skills needed to carry out original and relevant research on key societal issues Preparing you to engage in public discussions and develop critical reasoning and argumentation skills that are equally important in academia, public organisations and the private sector The University of Helsinki will introduce annual tuition fees to foreign-language Master’s programmes starting on August 1, 2017 or later. The fee is 13 000 EUR. Citizens of non-EU/EEA countries, who do not have a permanent residence status in the area, are liable to these fees. You can check the FAQ at the Studyinfo website whether or not you are required to pay tuition fees. In­form­a­tion on the lan­guages of in­struc­tion The working language of the Global Politics and Communication programme is English. The degree can include up to 30 credits (ECTS) of studies in other languages, such as Finnish or Swedish, or courses completed during an... [-]

Master of Arts (MA) in Marketing

Webster Vienna Private University
Campus Full time October 2017 Austria Vienna

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]

Master of Arts (MA) in Marketing

 

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

 

Program Curriculum

The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:

MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing, or MRKT 6250 Thesis ... [-]

Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus Full time September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the other more focused on strategy persuasion, branded... [-]

Master in Luxury Brand Management

Domus Academy
Campus Full time 12  September 2017 Italy Milan

If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art. [+]

Master's Degrees in Marketing. Experience. Elevate. Excel. If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art. You’ll approach luxury goods and services from multiple points of view: creative, organizational, managerial. You’ll examine marketing, branding, and communication for this unique market, as well as financial and team management. You’ll explore how to create elegant products and heightened experiences for your exclusive customers, while remaining sensitive to the cultural factors that surround the concept of luxury. You’ll learn to take innovative branding strategies from concept to execution, like rough diamonds that must be cut and polished to acquire their full value. You’ll develop your own personal analytical approach and language of expression. And, during an educational path that combines theory and research with practice, you’ll engage in a rewarding, collaborative dialogue with the industry professionals and consultants who guide your development. Audience The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. Outcome During this degree program, students will: Develop projects for the... [-]

MSc Global Marketing

Glasgow Caledonian University, London (GCU London)
Campus Full time January 2018 United Kingdom London

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. [+]

In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business. The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial within global marketing. The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to address these challenges. You will enhance your student employability through participation in a wide-range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers. [-]

Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time October 2017 Spain Madrid

New Idea and efficient ways to publicize your brand in the digital environment [+]

Master's Degrees in Marketing. New Idea and efficient ways to publicize your brand in the digital environment GOALS What are the skills acquired once you have completed the Master's degree in Marketing and Digital Strategy? Lead strategies to optimize the digital positioning of the company. Delineate digital KPI's to mark the objectives of the company. Generate and optimize SEO campaigns. Develop and trackear Google Adwords campaigns. Manage digital advertising always depending on the objectives of the company. Implement policies loyalty with the digital customer. Design, maintain and launching corporate websites. Demarcate communication and commercial strategies on social networks. RRSS optimize strategies. Track campaigns and optimize them. recipients: digital field workers who want to update their knowledge, professionals interested in digital development, posed entrepreneurs start in the online environment. agenda: Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management... [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from Thursday to Saturday) Pre-Semester course available online Buddy... [-]

Master Of Public Management And Public Policy Expert

Corvinus University of Budapest, Faculty of Economics
Campus Full time September 2017 Hungary Budapest

The charter of the description of qualifications: Degree in economics and public policy, public management course (Economist in Public Policy and Management). who are trained in economics ... [+]

The charter of the description of qualifications: Degree in economics and public policy, public management course (Economist in Public Policy and Management)

Who is waiting for the Public Management and Public Policy MA program?

A master of public management and public policy specialists are waiting

• who are trained in economics (University College), I would like to deepen their knowledge acquired, the government and the wider public sector to expand knowledge;

• who are the other disciplines (t & aacute; rsadalomtudományi, medical, legal, etc.. ) Earned Bachelor and Master level knowledge of the disciplines associated with wish, master-level public-policy management to gain knowledge; ... [-]