A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Education in the United Kingdom is a devolved matter with each of the countries of the United Kingdom having separate systems under different governments: the UK Government is responsible for England, and the Scottish Government, the Welsh Government and the Northern Ireland Executive are responsible for Scotland, Wales and Northern Ireland, respectively.
Master Degree in Marketing and Communication in the United Kingdom
As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]
The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]
MA Communication Design
The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.
The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.
This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.... [-]
This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these... [+]
Master of International Communication
This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these situations in relevant contexts.It draws on a variety of fields of study, including media communication, international relations and cultural studies.
Key featuresGives you access to the research strengths of our academic staff Provides you with specialised knowledge and skills in the field of international communication Examines problems in the areas of communication and modernisation in relevant contexts This degree can be combined with the Master of International Business or the Master of International Relations ... [-]
This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]
Master's Programme in Marketing, 120 ECTS
This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in todays competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]
The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. [+]
The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]
This master course aims to create the figure of a manager who can develop a brand in the coming years by tuning its identity in to match the spirit of the period, making strategic decisions, playing a leading role in their implementation, and speaking to the subconscious in order to win the battle in the consumers’ minds... [+]
The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society. [+]
Master of Science (MSc) in Communication Science: Corporate Communication
The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society.An important question within Corporate Communication is:How are communication strategies being developed, approved, implemented and evaluated?
A vital aspect to note is the public responsibility of organisations, especially in relation to public opinion and the public debate in the media.The track features topics such as:corporate identity image and reputation management corporate branding theories of organisation culture and commitment theories communication in change processes crisis communication ... [-]
The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. [+]
Our Master Course has a unique approach to museology in its most innovative trends especially at the European level. It is carried on under the auspices of the European Museum Academy Foundation (NL) which contributes with its experts and with didactic resources. Online modules offer the chance to take part into this Course also to students abroad under an attentive Tutorship. [+]
The international degree program is implemented by the Institute of Industrial Economics and Management of SPbSPU in cooperation with ESB Business School, Reutlingen (Germany). [+]
Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]
The programme has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this programme. You will have to prove yourself as a creative problem solver, able to measure up to professional standards as well as academic excellence. [+]
The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. [+]
The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers.... [-]
To evolve in relation to sustainable development and the need for experts in energy, specialized masters familiarizes students with specific constraints and challenges in the energy sector. A high-level program that trains specialists of tomorrow through a cross and transdisciplinary approach. [+]