A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Switzerland (German: Schweiz, French: Suisse, Italian: Svizzera, Romansch: Svizra. Switzerland has some of the world renown universites like ETH in Zurich, EPFL in Lausanne, IHEID in Geneva, University of Lausanne or the University of St. Gallen. Keep in mind, it's much better to speak the local language, so if you can't speak either French, German or Italian, better go for a language course first.
Master Program in Marketing and Communication in Switzerland
The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. [+]
Customer value – the goal of sustainable corporate management
In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. ... [-]
The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. [+]
The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]
The Master in Journalism and Communication is a joint programme offered by the University of Geneva and the University of Neuchâtel (UNINE). The courses for the orientation Information, Communication and the Media are given by the University of Geneva. The core curriculum (24 credits) taught by both universities provides fundamental theoretical grounding in sociology, communication, journalism and the media. The orientation taught in Geneva focuses on communication (with particular emphasis on organisational communication, scientific communication, political communication, etc.), information within the context of the web and the media (strategic information, communication strategy, web and social networking projects, information processing, web marketing, e-reputation), methodological tools and investigative methods. [+]
This Master in Business Studies - Specialization in Design Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final .... [+]
The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]
Master of Arts (MA) in Marketing
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.
The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing, or MRKT 6250 Thesis ... [-]
This companion program is the only offering in the market created with an external industry perspective. As the program was developed, leading sports industry professionals and law firms were consulted in order to ascertain the skills and knowledge that students would need in order to best position themselves for employment upon graduation. Qualified students will earn two professional degrees – Columbia’s market-leading Master of Science (MSc) in Sports Management and ISDE’s innovative Master in Global Sports Law – over the course of 12 months of intensive classroom study in New York City, and another four to six months of hands-on internship experience with a leading sports organization in the United States, Europe or elsewhere. (Longer internships may, in some cases, be possible with the agreement of the student and host organization.) [+]
The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. [+]
The Master in Luxury Marketing consists of 3 large modules import which complement each other and combine to better show the current contours of the issues and challenges involved in the Luxury sector. [+]
In the Path of Operational Marketing and Commercial Management in 11 Saturdays, they will be dealt with all aspects relating to the activities' of Marketing Operations and Commercial Management, such as the Trade Marketing ... [+]
Operational Marketing and Commercial Management (11 Saturdays from November 27, 2010)
In the Path of Operational Marketing and Commercial Management in 11 Saturdays, will be dealt with all aspects relating to the activities' of Marketing Operations and Commercial Management, such as the Trade Marketing, Marketing research, Promotions and Web Marketing also paying attention to some less traditional aspects, such as the company or unconventional Marketing (Street Marketing, Guerrilla Marketing, etc.).
The adopted teaching methods, interactive and based on continuous references to case studies, it aims to test and understand the "how" through the study of theory, group discussion and the use of tutorials.... [-]
In Short Master of Strategic Marketing, the key elements for building a marketing strategy are analyzed: product, price, communication, distribution. [+]
Short Master of Strategic Marketing (evening of Tuesday and Thursday)
In Short Master of Strategic Marketing, the key elements for building a marketing strategy are analyzed: product, price, communication, distribution. Inside the module is also held evening the Business Game, Simulation of marketing in which participants apply the knowledge and skills learned. The debriefing allows further analysis and feedback on strategies and decisions taken and results achieved.
The interactive teaching methodology, based on continuous references to case studies aims to test and understand the "how" through the study of theory, group discussion and the use of tutorials.... [-]
The short-Master in Marketing and Sales Management consists of two modules, one evening from 18.45 to 21 on Tuesday and Thursday and one day from 9.30 to 17.15 in 11 non-consecutive Saturdays, for a total duration of 172 hours. [+]
Master in Marketing and Management of Short Sales (Viale Murillo, 17, Milan, 2 nights a week +11 Saturdays)
The short-Master in Marketing and Sales Management consists of two modules, one evening from 18.45 to 21 on Tuesday and Thursday and one day from 9.30 to 17.15 in 11 non-consecutive Saturdays, for a total duration of 172 hours.
In the evening module, dedicated to the Strategic Marketing, they analyze the key elements for building a marketing strategy: product, price, communication, distribution. Inside the module is included evening the Business Game, Simulation of marketing in which participants can apply the knowledge and skills gradually learned. A series of debriefing allows further analysis and feedback on strategies and decisions taken and their results.... [-]