A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Sweden (Sverige) is the largest of the Nordic countries, with a population of about 9.5 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). Sweden has a strong tradition of being an open, yet discreet country.
Masters Degree in Marketing and Communication in Sweden
This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]
Master's Programme in Marketing, 120 ECTS
This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in todays competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]
The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. [+]
The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]
The joint Master's programme in ICT Innovation offers seven tracks which combine technical competence with a set of skills in innovation and entrepreneurship. The programme lets you build a curriculum of your choice, based on your skills [+]
The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]
International Communication is a programme designed for students who are interested in working in an international media and communication environment. [+]
The main objective of the Media Management programme is to provide students with the skills required for managing media enterprises, preparing them for advanced industrial positions or continued graduate studies. [+]
Master in Media Management The main objective of the Media Management programme is to provide students with the skills required for managing media enterprises, preparing them for advanced industrial positions or continued graduate studies. Programme outlineMedia Management focuses on the development and commercial operation of media products and services aimed at a consumer market. The programme therefore consists of courses offering relevant knowledge regarding technology, content, production, distribution, market understanding and enterprise management in the media industry and related areas.The programme is structured by focusing on two main areas, one with technical courses in media production with emphasis on video, printing, web and interactive media. The other area is concerned with media management and involves one course given by the Stockholm School of Economics in close relation with media industry, including both guest lecturers and project work. The programme is multidisciplinary, combining media technology and computer science with economics, management and business development. It is aimed at students on a Bachelor’s level wishing to acquire the knowledge and skills to manage and develop enterprises in the media industry or using media communication in their business activities. It will also provide a background for PhD studies in this field.Degree projectThe final semester is devoted to the degree project, which is focused on using scientific methodology to solve a problem within the scope of the programme. The project may originate from an industrial problem or be suggested by one of the research groups at the relevant departments. The results are presented in a thesis – the degree project – and in a formal thesis seminar.Career prospectsFormer students within the field of Media Management are, to date, in considerable demand on the job market. Alumni have come to occupy a wide variety of positions within the media and marketing industries. Examples include publishing, television and interactive media firms and there are also a number of former students that have embarked upon a career within consulting, in firms such as McKinsey and Accenture. ... [-]
The KTH Master’s programme in Communication Systems offers students a strong fundamental education in key knowledge areas, whilst providing a broad scope of academic courses and [+]
Master in Communication SystemsThe KTH Master’s programme in Communication Systems offers students a strong fundamental education in key knowledge areas, whilst providing a broad scope of academic courses and specialisations to choose from. This highly relevant field is becoming increasingly important to how our societies function, and our global information infrastructure will continue to demand well-rounded specialists in the future. Programme outlineThe programme focuses on the integration of the Internet and mobile network technologies to develop global communication systems for next generations. Students work in a research environment with ample experimental resources and in close contact with the industry – including leading system manufacturers, service developers and providers, and advanced early adopters. The first study period consists of mandatory core courses, which provide in-depth knowledge in the areas of communication systems and networks. The programme continues with a wide range of elective courses, allowing students to focus on their individual areas of interest depending on their career objectives. Many courses are problem-oriented, with self-directed and project-based work.Degree projectThe purpose of the degree project is for students to demonstrate the skills acquired during the programme, by applying them to solve realistic problems. The student writes a thesis, which must be approved by an examiner from one of the degree project courses in the curriculum, and presents it for critique; the topic of the thesis may be suggested from a number of sources – a professor, external agency, an industry collaborator, or the student – but should be relevant to the focus of the course work. Career prospectsThe Internet and mobile phone networks are among the most powerful technologies of our time. Today’s challenges are to integrate them and make them scalable, secure and sustainable. Commercialisation of these new ideas will create value for users, vendors, operators and society in general. Consequently, entrepreneurship, product realisation and economics are inextricably linked to communication systems.... [-]
Increase your understanding of the future marketing needs of global companies in an international setting. [+]
The programme provides students with an understanding of management and strategy in international marketing, as well as different kinds of marketing. [+]
Master in International Marketing
In today’s globalised world we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets.
International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an under- standing of the surrounding organisation as well as what international marketing is, how it can be used, and how it impacts on society as a whole.
The Programme... [-]
The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations. [+]
Shorter life cycles and smaller target groups make innovation and international marketing of new products and services dominant cost elements. [+]
The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. According to our assessment, there will be a large demand for this new type of qualified business graduate. Employability is likely to increase significantly for those with a Master’s degree.
Degree: Master of Science (One or two year) with specialization in Marketing or Master of Science (One or two year) in Business and Economics with specialization in Marketing
Fields of interest:
ECONOMICS/ADMINISTRATION, Management / Leadership, Marketing, Business Administration, Business and Economics... [-]
In the Master's Programme - Environmental Communication and Management we learn how to understand communication processes, to create communicative strategies for environmental changes, organize collective action and mediate in environmental conflicts in a constructive way. [+]
Master's Programme - Environmental Communication and Management
Practical work in the field of natural resource management and sustainable development also involves communication. How can we manage conflicting interests between people and orginisations?
Communication plays an important role in the facilitation of sustainable management of natural resources and environmental issues. In the ECM program we learn how to understand communication processes, to create communicative strategies for environmental changes, organize collective action and mediate in environmental conflicts in a constructive way.
To work in practice with environmental change and sustainable development mean to work with people and communication. Communication is involved in all environmental issues: industries’ adaptation of environmental technology, governmental protection of wildlife, international governmental agreements etc. Companies, governmental agencies and environmental organisations are demanding people with professional skills in environmental communication. To facilitate sustainable development, society needs to know about e.g. plants, soils and water. But that is not enough. We also need to know about how to coordinate different resource users, how to motivate consumers to adapt environmental technology, and how to manage environmental conflicts.... [-]