Master's Degree in Marketing and Communication in Spain

Compare Master Degrees in Marketing and Communication in Spain

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Master's Degree in Marketing and Communication in Spain

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MA In Corporate Communications

EAE Business School
Campus Full time April 2017 Spain Madrid

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers on new communication tools .... [+]

Masters in Corporate Communications

Communication is a dynamic process: the media society has led to a close the way organizations communicate with all its stakeholders, both internal and external. The Web 2. 0, in turn, has become the new social technologies (virtual communities, blogs, podcasts, etc.) on matters of relationship between consumers and businesses.

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers in new media management tools of communication, so apply them in achieving their goals.

After completing the course students will be able to:

- Leading corporate image strategies and organizational identity that help define the personality of a company as customers, shareholders, suppliers and society in general perceive the values ​​of transparency and effectiveness. ... [-]


Máster en Organización de Eventos, Protocolo y Turismo de Negocio (MICE) (Barcelona / Part-time)

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona

El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea tiene como objetivo formar profesionales y directivos que lideren proyectos empresariales centrados en la planificación y gestión de distintos tipos de eventos (en especial acciones de Meetings, Incentives, Conferences y Exhibitions así como congresos y convenciones, ferias profesionales), dominen los conceptos de protocolo y las estrategias de comunicación y relaciones públicas y generen un desarrollo turístico centrado en el segmento del turismo de negocios de calidad. [+]

Máster en Organización de Eventos, Protocolo y Turismo de Negocio (MICE) El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea tiene como objetivo formar profesionales y directivos que lideren proyectos empresariales centrados en la planificación y gestión de distintos tipos de eventos (en especial acciones de Meetings, Incentives, Conferences y Exhibitions así como congresos y convenciones, ferias profesionales), dominen los conceptos de protocolo y las estrategias de comunicación y relaciones públicas y generen un desarrollo turístico centrado en el segmento del turismo de negocios de calidad. Razones para estudiar el Máster: Barcelona como destino de negocios y congresos de primer orden mundial, como el BTravel o el Bridal Week, lo que se aprovecha para la impartición práctica de determinadas asignaturas. Este Máster se imparte en Madrid y Barcelona Gestión de la marca personal: El programa incluye el desarrollo de competencias en el ámbito de la gestión de la marca personal, que inciden en el aprendizaje de técnicas de marketing personal y empleabilidad, con el fin de detectar oportunidades profesionales en España o en otros países. Extenso programa de visitas a ferias, eventos y organizaciones: En el curso 2015/2016 los estudiantes del máster visitaron las ferias IBTM y Alimentaria, el Museo Dalí de Figueres, y la Maratón de TV3, en la que colaboraron con la organización de la campaña contra la obesidad. Objetivos El Máster en Organización de Eventos, Protocolo y Turismo de Negocio te permitirá: CONOCER LA INDUSTRIA MICE (Meetings, Incentives, Conferencing y Exhibitions) y el área de Protocolo de las instituciones. Construir una fuerte base de conocimiento de la industria desde una perspectiva internacional y siempre desde el enfoque directivo. VISIÓN GLOBAL Formar directivos orientados a la gestión empresarial de las empresas turísticas capaces de obtener los resultados esperados a nivel global. DESARROLLO DE PLANES ESTRATÉGICOS Dar a conocer las claves de la elaboración de planes estratégicos y su aplicación a la acción inmediata en entornos MICE (Meetings, Incentives, Conferencing y Exhibitions). INNOVACIÓN Y GESTIÓN SOSTENIBLES Desarrollar la capacidad de creatividad e innovación en la industria y su gestión sostenible a través de una formación integral y especializada, cualificando a los participantes para la asunción de puestos de responsabilidad. FORMACIÓN DE DIRECTIVOS Desarrollar las habilidades directivas necesarias de un gestor global de empresas MICE para conseguir que se desarrolle un trabajo colaborativo, asertivo y participativo entre todos los miembros del equipo. Plan de estudios El Máster en Organización de Eventos, Protocolo y Turismo de Negocio de Ostelea se clasifica en 5 módulos: Estructura y finanzas del sector turístico. Gestión del talento e innovación. Gestión de empresas de organización de eventosy turismo de negocios en entornos globales. Marketing internacional, protocolo de eventos y turismo de negocios. Trabajo Fin de Máster. Carreras Profesionales El Servicio de Carreras Profesiones es un área de apoyo para alumnos y antiguos alumnos nuestro objetivo es orientar y acompañar al alumno para alcanzar nuevos objetivos profesionales, así como lograr un mayor ajuste entre sus expectativas e intereses profesionales con el mercado laboral. Servicios de Carreras Profesionales Bolsa Empleo Programa Employment Partner Executive Foro empleo online Ciclo de emprendedores online Webminars Desarrollo Talento Salidas Profesionales Director de establecimientos enfocados en turismo de negocios y organización de eventos, como palacios de congresos y convenciones, ferias, agencias de incentivos y otros actos de promoción comercial en el ámbito de las relaciones públicas. Establecimientos hoteleros dedicados al hosting de eventos, como congresos, convenciones y conferencias. Empresas que utilizan el patrocinio y el mecenazgo como una herramienta de comunicación y necesitan a profesionales cualificados que gestionen los eventos que van a organizar o esponsorizar, y que diseñen el patrocinio de proyectos rentables desde el punto de vista de la visibilidad y el retorno de la inversión. Departamentos de instituciones públicas de cualquier ámbito dedicados a la implementación de políticas culturales, patrimoniales y artísticas a través del diseño, la planificación y la gestión de eventos en este campo. Especialistas en Protocolo tanto en eventos privados como oficiales, trabajen en empresas o por cuenta propia. Directores de marketing de empresas enfocadas en el turismo de negocios Organizadores y directores de campañas para eventos culturales bajo encargo de empresas privadas, públicas o clientes individuales. Consultores en el desarrollo, comercialización y financiación de eventos. Admisiones y Titulación ADMISIONES El proceso de admisión garantiza la idoneidad de los candidatos, de esta manera todos los participantes podrán aprovechar al máximo esta experiencia de aprendizaje. Para iniciar el proceso de admisión es necesario rellenar la solicitud de información. A partir de ese momento Ostelea se pondrá en contacto con el candidato para cerrar una entrevista a la cual se deberá aportar la siguiente documentación: El Curriculum Vitae Carta de motivación Dos cartas de recomendación Experiencia laboral demostrable mínima de 3 años Tras finalizar la entrevista el Comité de Admisiones analizará caso por caso y comunicará la resolución al candidato para informarle del status de su admisión. TITULACIÓN El participante que complete con éxito el programa obtendrá TRIPLE TITULACIÓN: El título de Máster en Organización de Eventos, Protocolo y Turismo de Negocios por The Ostelea, School of Tourism & Hopitality. El título de Máster en Organización de Eventos, Protocolo y Turismo de Negocios por EAE Business School. La titulación de la Universitat de Lleida. [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2017 Spain Barcelona + 1 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Top Master Degrees in Marketing and Communication in Spain. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of marketing research to define the opportunities and problems in marketing products and services; help solve management problems and thus provide support in making marketing decisions. Learn to plan and design marketing research projects. Develop the capacity to implement and manage marketing research projects. Know and understand the applications of marketing research specialties and different analytical techniques. Apply knowledge to write and prepare reports of well-organized and convincing research. Develop the skills to communicate research proposals, results, conclusions and recommendations clearly and effectively. Get a second accredited by the most reputable business school in Spain, EAE Business School, as ranked Merco (2014) and guaranteed qualification for a major public universities in Spain, the University of Barcelona (UB), with more than 560 year history. Curriculum Master Marketing Research and Customer Analysis The program lasts 12 months and can be started in May or November of each year month. It comprises a total of 10 modules and a final research project that develops markets throughout the Masters. Also, online meetings take place with industry experts and webinars with tool vendors market research, among other activities. Requirements Masters in Market Research and Customer Analysis The fundamental goal of our admissions process is to ensure the suitability of candidates. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni. These are the stages of the admission process: 1. Prerequisites for admission in February. Admission 3. Personal Interview 4. Cover letter in May. 6 Assessment Admissions Committee. Matriculation Master Degree in Market Research and Customer Analysis People who pass the evaluation of the program and meet the academic requirements established by the UB, will be awarded the UB (University of Barcelona). In addition, all persons who pass the assessment will receive the degree of EAE Business School. To obtain the degree of UB is necessary to have University Degree (Engineering Degree or Diploma). Failure to have a University Degree, once passed the different assessments, a diploma of university extension of UB is obtained. Financial Aid Master in Market Research and Customer Analysis OBS offers candidates the scholarship program to promote continuing education for professionals, entrepreneurs and managers. To apply for one of these grants, which fund part of the program, candidates must be admitted to the program and meet the specified requirements. The Admissions and Scholarship Committee will assess the adequacy of the profile and the career of the candidates, the reasons given in the letter of scholarship application and the candidate's professional and academic recommendations. [-]

Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus Full time September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the other more focused on strategy persuasion, branded content, more developed and oriented sectors of products and consumer services. Objectives: To train professionals specializing in the creation and development of advanced digital projects with choice of specialization in: Projects for advertising and strategic communication: Students will form on the ideation and prototyping of digital communication strategies for brands and organizations. As for practical training, students can opt for web design and mobile application design interaction design projects into space: The student will be formed in the conception and development of interaction design applied to space in general that is, retail, entertainment, monuments, museums, infrastructure and public space ... As for practical training, students can opt for interactive design for smart cities or to carry out a pilot project of interaction. Studies Programme: Data Sheet Credits: 66 ECTS Duration: 1 year Qualification: Masters in Design and Development of Digital Projects Language: Spanish and English offer specialty itineraries face: Digital Projects Advertising and Strategic Communication Projects interaction design interactive space First semester Module I - Theoretical framework and context (8 ECTS) Module II - Methodology and advanced design processes for interactive websites and apps (12 ECTS) Module III - Programming, development and prototyping of digital interfaces (12 ECTS) Second semester Module IV - Managing digital design (6 ECTS) Specialty 1: strategic communication projects and advertising (10 ECTS) Specialty 2: interaction design projects for the space (10 ECTS) Master final thesis (12 ECTS) External Practices (6 ECTS) [-]

Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus Full time April 2017 Spain Madrid

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Top Master Degrees in Marketing and Communication in Spain. Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility. GLOBAL VISION Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level. TRAINING EXECUTIVES Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team. DEVELOPMENT OF STRATEGIC PLANS Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions). Study Programme Ostelea’s Master in Events Organization, Protocol and Business Tourism is divided into 5 modules: Structure and finance of the tourism sector. Talent management and innovation. Management of events organization and business tourism companies in global settings International marketing, protocol for events and business tourism Master’s Thesis. Professional Careers Professional Careers Service Employment Exchange Employment Workshops Company Meetings Graduate Programme Weekly Newsletter 4th Year Degree Entrepreneurs Series Online Employment Forum Professional Opportunities Cultural Events Organization being commissioned by private and public companies or private clients. Events organization, design and management, conducting feasibility, profitability and ROI studies. Public institution departments at a state, regional, provincial and municipal level focused on the implementation of cultural, heritage, and artistic policies through the design, planning and management of events in this field. Companies specializing in the organization of trade fairs and other commercial promotion events in the field of public relations. Hotel establishments specializing in hosting events such as congresses, conventions and conferences. Admission and Qualification ADMISSION The admission process ensures the candidates’ suitability and, as a result, all of the participants can make the very most of this learning experience. To begin the admission process, candidates must complete the information request form. After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation: University qualification Curriculum Vitae Motivation letter Two letters of recommendation English certification or interview in English After completing the interview, Admissions Committee analyses the applications case by case and notifies the candidate of its decision and informs them of their admission status. QUALIFICATION Participants who successfully complete the programme at the Madrid campus will receive a TRIPLE QUALIFICATION The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality. The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School. The qualification from the Universidad Rey Juan Carlos In order to receive the qualifications granted by EAE and the University, participants must fulfil the requirements stipulated by these institutions. [-]

Master in Sport Marketing and Sponsorship

Johan Cruyff Institute
Online & Campus Combined Part time 13  February 2017 Spain Barcelona

In markets that are becoming increasingly more competitive, sports marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations. This Master is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport. [+]

INTRODUCTION The main objective of the Master in Sport Marketing & Sponsorship is to accompany you in your development as an integral sports marketing and sponsorship professional, and train you in the use of marketing tools applied to sport to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously. ACADEMIC ITINERARY You have the option of studying the Postgraduate Diploma in Sport Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module. This Master is for you if: You’re an (ex-)athlete and are looking for specialized education in sports marketing and sponsorship to give your professional career a boost. You work in marketing and want to deepen your skills and knowledge in marketing and sponsorship applied to sport. You wish to complete your education with a specialized postgraduate degree in sports marketing and sponsorship to create a future for yourself within the sports industry. LEARNING OUTCOMES To know the operating environment of sports organizations, functional areas and analytical tools. To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products. To make decisions relating to product, price, distribution and communication components. To understand the qualitative and quantitative analysis and diagnostic tools for sports market research. To understand, analyze and assess the role of digital communities and social media in sports organizations. To analyze and evaluate marketing strategies for the internationalization of sports activities. To use technological tools for the exploitation of business resources through sports marketing. BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Marketing and Sponsorship (private and public companies). Advertising and Brand Development / branding (advertising agencies and media agencies). Sports Competition (professional sports clubs and event organizers). Leadership and Management (federations, sports associations, NGOs and foundations). Sports Consulting (private business initiatives). Sports Journalism (media agencies and mass media). PROGRAM The curriculum of the Master in Sports Marketing & Sponsorship consists of 2 mandatory modules and an optional instructional module. Each module has a number of teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. The Master is finalized with the completion of a final project that involves developing the marketing and sponsorship plan of an organization. MODULE 1: SPORTS MARKETING Sports marketing tools and resources Management structures and assets in the sports industry Rights, venues and organizational platforms for sporting events Economic structure and sports business model MODULE 2: SPONSORSHIP & PATRONAGE Sponsorship/media strategy Sponsorship from property, brand, agency and media Tactics: implementation and sponsorship activation: Measurement and analysis Patronage MODULE 3: *You´ll be able to choose one of the following elective modules: Internet marketing & business strategies Opportunity recognition Viral marketing Web 3.0 Branding Digital marketing Street marketing Sponsorship of events of exceptional public interest MODULE 4: MASTER FINAL PROJECT * The exercise of a professional activity related to sports marketing and sponsorship, facilities management, event organization, sponsorship, etc, can be recognized as elective credits. ADMISSION REQUIREMENTS To be admitted, you must meet one of the following requirements: Have a Bachelor’s degree, diploma or equivalent. Have at least 3 years of experience in the field of marketing and/or sponsorship. Have developed a career as a professional athlete. [-]

International Master in Marketing - Bilingual

EADA - Escuela de Alta Dirección y Administración
Campus Full time October 2017 Spain Barcelona

You will acquire a global vision of the company and its strategic position in the business environment through this program. [+]

Top Master Degrees in Marketing and Communication in Spain.

What will I get out of this program?

The objective of the Masters at EADA is to give participants "professional competitive advantage" by focusing on three fundamental areas. Mastery of specific business tools and techniques.  Development of interpersonal competencies that are essential to international managers.  Acquiring a global vision of the company and its strategic position in the business environment.  Participants will learn to effectively apply the elements of this dynamic "mix of talent" as they develop their professional careers. 

Methodology

EADA has developed its own practical, active and participative approach with emphasis on "learning by doing".  The methodology reflects companies' demand for professionals with skills such as: the capacity to reflect, ability to act in the face of change, versatility to work in multifunctional teams and adaptability to the challenges of a global environment. ... [-]

Official Master's Degree In Contemporary Culture, Literature, Art Institutions And Cultural Communication

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time May 2017 Spain Madrid

This program leads to the title of University Master's Degree in International Cooperation and Public Policy Management, Programs and Projects Development from the International University Menéndez Pelayo, organized in collaboration with the University Institute Ortega y Gasset Research. [+]

This program leads to the title of University Master's Degree in International Cooperation and Public Policy Management, Programs and Projects Development from the International University Menéndez Pelayo, organized in collaboration with the University Institute Ortega y Gasset Research. The credits earned in the Master are recognized automatically for access to doctoral studies in any university in the European Higher Education. GOALS The Master in International Cooperation and Public Policy Management, Programs and Projects Development It aims to meet the demand for technical experts in international cooperation caused by the existence of a growing number of actors who bring resources in this area. First, even in a recessionary context like the present, developed countries disbursing significant resources in terms of Official Development Assistance (ODA) channeled through actors various such as multilateral agencies, development NGOs, agencies of state cooperation, regional and local or several ministerial departments. Second, a growing number of developing countries are driving political force with South-South cooperation, being one of the most transformative events current aid system. Among these actors of South-South Cooperation, Latin American countries are playing a leading role, as they have managed to become international benchmarks in this area through the efforts of systematization of their practices and re-conceptualization of cooperation they are doing. Finally, it also grows in the corporate commitment to various organizations with the implementation of cooperation programs in those countries where they are installed, promoting Corporate Social Responsibility policies that seek to align with the development agenda. The Master in International Cooperation and Public Policy Management, Programs and Projects Development responds to the need to train experts to carry out cooperation interventions that provide development results and know and innovative respond effectively to the demands posed by the current system of cooperation form. In this regard, it should be noted that the assumption of international commitments such as the Millennium Development Goals (2000) and the Paris Declaration for Aid Effectiveness (2005), the emergence of new development approaches as based on Rights human or importance are gaining new management tools such as budget support, pose major challenges of designing strategies and implementing programs that are widely worked in the teachings of this Master. On the other hand, since the holding of the High Level Forum in Busan in 2011, the cooperation system is experiencing an acute transformation, expanding its scope to form a Global Partnership for Development, again, it requires a thorough understanding of the subjects worked in this program. Specifically, the Master in International Cooperation and Public Policy Management, Programs and Projects Development pursues two objectives: - To learn more about the principles, operation and logic of the international aid system, its actors, policies and instruments, from critical reflection, promote interventions that have a positive impact on the eradication of the structures that create and perpetuate poverty. - To train the student in the identification, formulation, implementation, monitoring and evaluation of development interventions, ensuring this training both with regard to projects carried out by agencies and cooperation agencies, using the Logical Framework Approach and Approach Rights human (HRBA), and for programs and public policies that run the governments of developing countries with resources from cooperation. This program has been preceded by the Master in International Cooperation and Project Management University Research Institute Ortega y Gasset which have been held XI editions. During these eleven years they have passed through our classrooms over 300 students who have been very successful job placement in a wide range of agencies and public and private bodies from which cooperation resources are managed. Program Development The Master has a duration of one academic year, beginning in October 2016 and end in June 2017. The inauguration of the academic year will take place on October 19, 2016. To obtain the degree of Master in International Cooperation and Public Policy Management, Programs and Projects Development by the University Research Institute Ortega y Gasset and the International University Menéndez Pelayo, students must complete 60 credits, of which 48 They will be delivered successfully overcoming different teaching modules (42 compulsory subjects and 6 credits of electives), which 6 ECTS corresponding to compulsory Internships are added. The remaining 6 credits are acquired with the Final Master Thesis. Modules and materials are designed for the student 30 credits per semester curse. The first semester concentrates 30 ECTS credits spread over 6 compulsory courses on International Cooperation System (16 ECTS) and Design and implementation of Public Policy Development (14 ECTS). The secondhalf of 30 ECTS credits, combining compulsory subjects (12 ECTS) and electives (6 ECTS) with the completion of the Professional Practices (6 ECTS) and Master's Thesis (6 ECTS). However, students who can not attend, for justifiable reasons personal and / or professional, the Master in the annual period in which they offer, eligible for the type of part-time study. In this case, students will formalize their first enrollment in September, attending the 30 credits that develop during the first half. The second registration will be formalized in September the following year to take the remaining 30 credits that develop during the second half. Admission Requirements  The admission to the Master must be in possession of a Spanish official university degree or another issued by an institution of higher education belonging to the European Higher Education Area (EHEA) that authorize, in the issuing country for access to teaching Master's Degree, preferably at graduates in the different fields of knowledge related to the discipline being studied, but may also admit students (graduates or graduate degree) formed in other areas within the field of Social Sciences and Law , which must certify basic training in matters related to the program. They may be admitted graduates from outside the EHEA education systems without approval of their titles, with proof of a level of education equivalent to the corresponding official Spanish university degrees and that empower the country issuing the qualification for admission to postgraduate studies . Entry by this route does not imply in any case the approval of the title, nor its recognition for purposes other than study the teachings of Master. [-]

Master's Degree In Marketing And Corporate Communication

San Jorge University / Fundacion Universidad San Jorge
Campus Full time October 2017 Spain Zaragoza

The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and institutional communication, is today the only Master's Degree and of its kind in Spain, which is linked particularly Marketing and Corporate Communications. [+]

Top Master Degrees in Marketing and Communication in Spain. Brand PR: Challenges of Marketing and Communication to new scenarios. The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and institutional communication, is today the only Master's Degree and of its kind in Spain, which is linked particularly Marketing and Corporate Communications. Economic, social and business environment is changing at a dizzying rate to, among other realities, the current financial crisis, the new political and social scenarios, new digital communication platforms, globalization, representing undoubtedly new challenges in the way organizations communicate with their stakeholders. These new communication paradigms define the century. Companies and their marketing and communication departments have ceased to dominate the messages to be led to talks and dialogue with customers, users and market. So in the BrandPR program the student will learn to design a plan of digital communication, knowing the impact of Web 3.0 on the strategy of Corporate Communications, learn to manage online communities, to analyze the Web with the latest tools for measuring results, and manage campaigns Video Marketing and Video Blogging, to know the legal aspects of web 3.0 and the design and implementation of search engine campaigns. Besides, the student will learn and deepen the real and practical knowledge of new digital platforms (blogs, social networks, microblogging, etc.), all being aware of how this type of technology platforms spread messages and opinions in real time and global reach, causing both brand image, credibility and reputation of organizations are more exposed than ever. Faced with the reality, organizations have to be more transparent and agile in environments that no longer dominate. All this represents a completely different way of understanding communication as we knew until now. For the above figure of the Director of Communication (DirCom) it is becoming increasingly important in corporate organization charts. It has left the Department of Marketing, key business area and which also focuses this program BrandPR, teamwork within senior management. In some organizations marketing and communications responsibilities are often subsumed in the same department and even being shared goals related activities, techniques, most of the time, they are different. The student will know, in a specific module, the activities of a marketing department and its relationship with the communication strategy. Moreover, the DirCom understood as an integrated communication within the operational activities of the organization process. And this communication is bidirectional and interactive flow. the ability to listen, transmit and influence stakeholders with the aim of adding value to the organization is required. At the same time you must have a thorough understanding of the metrics of their decisions and activities. These economic and social changes require talented and competent people; innovative, creative, proactive and socially responsible to provide solutions to the problems and needs of the immediate future of organizations. The university graduate program is designed for students to complete the program with capabilities and skills when performing their professional performance. As a student, will strengthen the competencies in line with demand trends of the global labor market and the requirements demanded by major companies seeking expert profile in marketing and communication from an essential vision of complementarity and interdependence, as well as some professional skills in the field of market research. The program of university graduate has a solvent teaching staff and experienced that combines a broad academic experience practicing in the most prestigious universities in our area, with professionals from each of the areas taught in BrandPR and share with students the latest trends in these fields; thus providing the University Master of differential value that we consider very relevant and productive to train the best professionals of marketing and corporate communications. The BrandPR program offers the most advanced knowledge in each subject through proven its effectiveness and implementation of a traineeship in companies and organizations in any of the select catalog of partner companies of the Master methodologies for this purpose. The Master has OFFICER rating and meets the stringent requirements of the ANECA (National Agency for Quality Evaluation) evaluating teaching, faculty and institutions offering education programs; and allows access to the Doctorate in Communication. Objectives and competences Understanding the contribution of marketing and corporate communication strategic nature and functioning of organizations, and the value of intangible assets. Measure the importance of integration in the management of strategic marketing planning brand (Brand) and public relations (Public Relations - PR) through corporate communication. Play roles and functions of leadership and management in marketing and communications at the corporate level, area or operational departments, independent consultants or professionals. proactively improve career opportunities for those with management experience in these areas of knowledge or undergraduate degrees, they want to develop and specialize in competencies and skills in marketing and corporate communications. Identify new areas for research in these disciplines in order to successfully face a period of research PhD related to research groups in these areas of knowledge. Program MODULE KIND CREDITS CORPORATE COMMUNICATION mandatory 10 CORPORATE COMMUNICATION AND INSTITUTIONAL WEB 2.0 mandatory 8 INTRODUCTION TO RESEARCH IN SOCIAL SCIENCES mandatory 8 WORK EXPERIENCE mandatory 6 PRINCIPLES AND MARKETING STRATEGIES mandatory 10 FINAL PROJECT mandatory 6 REPUTATION AND CORPORATE SOCIAL RESPONSIBILITY mandatory 4 STRATEGIC VISION OF THE ORGANIZATION mandatory 8 - Total 60 [-]

Master in Digital Marketing

Harbour.Space
Campus Full time September 2017 Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. [+]

This program is taught in ENGLISH. The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Upon completing the Harbour.Space Master of Digital Marketing degree program, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. Program Structure 1 Year This program contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company. All courses are electives, yet we strongly recommend students to take courses marked as core. In total 1 year Master's consist of 15 modules including 1 module of workshops & seminars, 1 client and 1 capstone projects. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Modules Digital Marketing as Part of the Overall Marketing Mix SEM & SEO Programmatic & RTB (Audience Buying) Performance Marketing Social Media Marketing, Viral, And Storytelling Web Analytics Virtual Company Legal Environment E-Commerce, CRM & Loyalty Programmes Mobile & Gamification Online Video Digital Strategy & Digital Media Planning Technical Project Management (Digital Assets) Digital Media Evolution Business & Finance Fundamentals Advanced Digital Marketing Video Blogging Email Marketing Crowdfunding English for the Industry E - Research & Surveys Master Classes with Leading Practitioners Growth Hacking Marketing As a Job Negotiations Introduction To Interaction Design PR & Content Business, Entrepreneurship & Self Promotion Selling & Presenting User Experience Design Introduction To Programming For Marketing Professionals Programming II For Marketing Professionals Data Visualisation China's Internet Market Big Data & Emerging Technologies Capstone Project Seminars & Workshops Client Project Programme Leadership Anna ZnamenskayaChief Digital Officer, Mindshare Russia Andy CrestodinaCo-Founder / Strategic Director of Orbit Media Studios Career Path Junior Digital Manager Social Media Manager Email Marketing Manager E-Commerce and CRM Manager Digital Media Planner/Buyer Head of Digital/Chief Digital Officer LIVING IN BARCELONA Studying in Barcelona has the following advantages: Barcelona is #1 in Europe for quality of life and clearness of environment (2012 Quality of Life City Rankings – Mercer Survey) Barcelona is #1 in the world for the level of infrastructure and urban development (2011, Ernst & Young). The region of Catalonia, where Barcelona is the capital, contributes significantly to the Spanish GDP. The growth of Catalonia’s GDP is currently 3.3%, much higher than in Europe on average. Catalonia’s exports are €42.2 billion, higher than in any other region of Spain. 7,000+ innovation and technological companies during the last 10 years. Barcelona is 6th in Europe for attractiveness and comfort for doing business (European Attractiveness Survey 2011, Ernst & Young), Barcelona is 2nd in Europe (after London) for being promoted as a business center (European Cities Monitor 2011); Barcelona is 2nd in the world for hosting different international conferences and congresses (City and Country World Report 2011, ICCA ). Barcelona is the host of the annual World Mobile Congress, which attracts thousands of international companies that work in the mobile industry. 7,000,000 + millions of tourists / year 20° C - average temperature during the day 2437 hours of sunshine/ year Cost of living 550 euro / month [-]

MSc in Marketing Management

Global Business School Barcelona
Campus Full time 9 - 12  October 2017 Spain Barcelona

With an emphasis on the application of marketing concepts, tools, and techniques in a real world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. [+]

Top Master Degrees in Marketing and Communication in Spain. With an emphasis on the application of marketing concepts, tools, and techniques in a real world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. Now more than ever, organizations in Spain, Europe, and around the world require leaders who understand the strategic marketing issues that directly impact the corporate performance. The MSc in Marketing degree prepares future managers to take a central role in helping resolve marketing issues on a global scale. The MSc in Marketing from Global Business School Barcelona focuses on developing students’ abilities to analyze and evaluate a rapidly changing global business environment, plan accordingly, and implement innovative marketing solutions. MSc in Marketing graduates will be able to: - Demonstrate the skills needed for a successful career in marketing on a global scale. - Analyze the international business environment to produce effective, customer-oriented marketing solutions for different types of organizations. - Develop their managerial competencies through teamwork, leadership, and communication analysis. Language English. If your English level is not sufficient, you can first join our intensive English Language Preparation course before starting your degree. Duration Students would normally be expected to complete a Master's degree in English within one academic year of full-time studies. Depending on the starting quarter, it may take from 9 to 12 months. Deadline Because of the modular format, applications are accepted all year round. Students may start their studies in October, January, or April. Students who are not citizens of the European Union are encouraged to apply earlier in order to allow time for student visa processing. Entry Requirements To qualify for admission to this degree, you must: - have earned a Bachelor's degree or equivalent, or higher degree, OR have a minimum of three years of working experience; - provide a proof of English language proficiency; - complete all required forms for admission and submit all required documents [-]

Master in Graphic Information Design and Media Branding

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2017 Spain Barcelona

The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. [+]

THIS PROGRAM IS TAUGHT IN SPANISH In today's scenario, designers are faced with a major challenge brought on by the need to quickly and easily understand excessive amounts of information. In addition to growing quantities of data and shorter processing times comes a constant pursuit for new devices, maps and codes. The Masters Course in Graphic Information Design and Media Branding intends to tackle the changes in reading methods brought about by the emergence of new platforms and devices and by new reading and writing habits. The course aims to explore new paths so as to conceive visual communication strategies with which to render content (information) in a clearer, more efficient and more attractive way on different platforms. The practical possibilities this masters course offers are so vast and (happily) undefined that Graphic Information Design and Media Branding rises as a tool with huge potential for use in today's world. With this in mind, the end-of-masters project is geared towards a TV channel and the multimedia devices that make up its content and branding. More and more companies and institutions are creating specific Graphic Information Design departments with specialists in the field in order to enhance and improve communication and a better understanding of their products and services. For instance, Barack Obama's US Government Recovery Independent Advisory Panel added Eduard Tufte to its team so that he could apply Graphic Information Design to the prevention of fraud and bad investment of gains, as well as to promote transparency and clarity in the information issued and make the decision-making process easier for US citizens. Objectives The main goal is for students on the masters course to learn how to design visual communication elements containing large amounts of data, create layouts that make content easier to understand and apply those elements to TV and multimedia: the key is to transmit more with less. The priority is to build on the designer's skills and broaden their scope of application. The course focuses on information design bearing in mind conceptual, aesthetic and functional aspects, balancing all three in order to see it as the visual solution achieved after a process of analysing, understanding and organising content. Students focus their efforts on developing layouts that are capable of expressing: visual impact, non-sequential readings, and the designer's aim of drawing the readers' attention and simplifying their reading priorities. The masters programme intends to equip students with a variety of stylistic, technical and artistic resources to render information in a visually attractive and efficient way. The course is divided into three modules: Graphic Information Design and Media Branding. Easy reading means more reading. Methodology The masters programme combines theory and practice in preparation for a final project. Core subjects focus on two major aspects: Content of information: Students build on their skills to conduct research with the aim of gathering, analysing and organising data in order to then create specific content for a piece of communication or device. Visualisation of information: Exploring layout architecture in order to provide visual solutions for content, which is further enhanced by a good grasp of design resources. The knowledge acquired in the core subjects is reinforced with several specific workshops. These workshops speed up the learning process and break away from the routine of the core subjects by providing professional input from a variety of perspectives and through various channels and platforms, where information design plays a key role. The workshops are short and highly intensive, exploring specific topics in great depth. The final project is the focus point of the course, where everything the student has learnt on the masters is called into play. They have to be capable of applying their results in different channels. A good example is National Geographic: It started out as a magazine, then went on to become a TV channel and is now seen as a multimedia phenomenon (magazine, TV channel, web page, app and potentially a theme park, which in turn requires instructions, maps and signage), therefore posing a variety of challenges on several information transmission channels. Information is everywhere in every single field and discipline, and it needs to be organised and represented in a way that proves visually efficient and attractive. This makes graphic information design an essential tool that can adapt to any profession or field, but its success depends directly on the quality and quantity of content, and also on the visual solution created by the visual communicator. Skills acquired As explained in the general objectives, students will learn to: - Develop a method for researching and processing data in order to visualise information (research, theoretical elaboration and critical thinking applied to visual results). - Use writing signs (colour, form and typography) to intensify what the recipient sees and reads, drawing attention by using different equations to make information more visual. - Develop easily understandable layouts that contain large amounts of information and are efficient in terms of visual communication. - Provide a visual solution for vast quantities of information by organising content in an attractive, efficient, functional and aesthetic way using a variety of visual, technical and artistic resources. - Develop the ability to design information in the right setting, with a style that matches its context and is suitable for the target audience. - Apply Graphic Information Design to a TV channel and its multimedia platforms. Methodology The masters programme combines theory and practice in preparation for a final project. Core subjects focus on two major aspects: - Content of information: Students build on their skills to conduct research with the aim of gathering, analysing and organising data in order to then create specific content for a piece of communication or device. - Visualisation of information: Exploring layout architecture in order to provide visual solutions for content, which is further enhanced by a good grasp of design resources. The knowledge acquired in the core subjects is reinforced with several specific workshops. These workshops speed up the learning process and break away from the routine of the core subjects by providing professional input from a variety of perspectives and through various channels and platforms, where information design plays a key role. The workshops are short and highly intensive, exploring specific topics in great depth. The final project is the focus point of the course, where everything the student has learnt on the masters is called into play. They have to be capable of applying their results in different channels. A good example is National Geographic: It started out as a magazine, then went on to become a TV channel and is now seen as a multimedia phenomenon (magazine, TV channel, web page, app and potentially a theme park, which in turn requires instructions, maps and signage), therefore posing a variety of challenges on several information transmission channels. Information is everywhere in every single field and discipline, and it needs to be organised and represented in a way that proves visually efficient and attractive. This makes graphic information design an essential tool that can adapt to any profession or field, but its success depends directly on the quality and quantity of content, and also on the visual solution created by the visual communicator. Duration and frequency: Frequency: Monday to Friday Timetable: 6.30 p.m to 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees. [-]

Marketing And Creative Design (ms Mdc)

Audencia Business School
Campus Full time 12 - 15 

The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]

Top Master Degrees in Marketing and Communication in Spain. The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. The program's strengths A program that has almost 10 years experience 3 prestigious schools met: Audencia Nantes, Nantes and the Central School of Design The first training associate managers, engineers and designers to learn to work together at company service Students from various backgrounds (training, professional experience or nationality) An annual educational partnership with customized Groupe SEB leading to the realization of a concrete project with the collaboration of marketing managers, R & D and design Familiarization with the most advanced technical and technological tools on the market: CAD / CAM, rapid prototyping, virtual immersion ... An important alumni network for better professional integration Exploration 360 design The Spécialisé® Master program in Marketing, Design and Creation harmonizes throughout the curriculum to balance theory and applied transversal projects. The purpose of the company (30%) Being able to analyze the business environment and to deduce recommendations in terms of positioning and brand design marketing. Strategic Marketing of creation Design oriented marketing theory Consumer behavior Representations and commission the product stage The interaction of the components (20%) Understand the terms of innovation management and design teams. Knowing develop and protect intellectual capital of the company. Know the design market and its actors Design Practices Project Management Product Development Creativity methods Industrial protection and filing of trademarks and designs The company's design (50%) Knowing how to analyze the interactions of a customer with a product or service, and value attributes. Understanding and using the tools of creation and development. Ergonomics and functionalism Theory of Forms Graphics, CAD, CAD Materials, processes and lifecycles Virtual reality State of the art of NTI Sensory design Create with new technologies 4 to 6 months corporate internship The field studies Ongoing Marketing, Design and Creation are applied and cross-annual basis during missions to two companies: SEB, a strategic partner of the training, and a company that differs each year, selected according to criteria of innovation strategy severe.   Students are encouraged to interact strongly with the company and offer a realistic prototype: Dorel project with the theme of the bath: ethnographic study, market research, creation of user scenarios, recommendations, prototyping and mockups New product development for Philips in line with the business strategy The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis:     Sound design in retail: motor brake or team performance The evolution of the energy sector and its impact on service stations The design-thinking the rescue of the Weberian bureaucracy: the case of the reform of support to armed Ethno-Marketing: proactive study of consumer insights at the service of product innovation. Case of application: food nomadism The market for boutique hotels: effective and sustainable response to the weariness of hotel standards? Sensory marketing at the time of digital: the screen to the senses Consumption and food preparation in a Chinese nursing home Some skills covered Market analysis Definition needs Mastering of strategic and operational tools design Encouragement of creation Strategic positioning of the company Adapting design tools based on objectives Anticipation of market developments Strategic Decision Making Repositioning corporate branding Customer retention Acquisition of new knowledge and new skills within the company (technology, marketing ...) Some examples of job opportunities Design Manager Product Manager Project manager Innovation Manager Art director Innovation Project Manager [-]

Master in Business Communication

INSA Business, Marketing & Communication School
Campus Full time September 2017 Spain Barcelona

A programme of specialization in the areas of Advertising, Marketing and Public Relations which results is the formation of professionals capable of assuming executive responsibilities within Business Communication. [+]

Master in Business CommunicationA programme of specialization in the areas of Advertising, Marketing and Public Relations which results is the formation of professionals capable of assuming executive responsibilities within Business Communication.

Job opportunities

Advertising agencies Marketing departments Public Relations offices Press offices Business Management Graphic Design in Advertising Design of websites Communication departments Consultancy agencies in Communication

Timetable Mon to Thu 19-22hDates: Oct 2013 - Jul 2014Price 7200€

Syllabus

    Publicity Administration     Negotiation Technologies     Communication Plan     Strategic Planning to Manage Accounts     Marketing Strategies     E-marketing     Creativity Management     Web Design ... [-]

Master's Degree In Integrated Brand Communications

Universidad Pontificia De Salamanca
Campus Full time October 2017 Spain Madrid

This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. [+]

Top Master Degrees in Marketing and Communication in Spain. Program Description This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. It is focused on acquiring knowledge and skills to develop integrated communication strategies for brands, both advertisers and brand and branding consultancies, advertising agencies and media agencies or marketing. Dial professionalizing character, the master is held in Madrid under blended learning methodology (blended-learning). It is developed in collaboration with Media Arena, media agency of Havas Group, contributing its expertise to the development of the training program, and with a heavy load of activities, workshops, case studies and classes of important professionals in the communication sector brands . And is that today, there is a strong demand for advertising training planners and related professions related to brand communication in media agencies, advertising agencies, consultants and advertisers. The Master offers real practices relevant agencies and consulting firms, which develop during the classes (Interbrand, Summa Communication, Shackleton, JWT, Publicis, Corporate Excellence, Morillas, Arena among others).   GOALS The overall objective is to train professionals for managing brand communication with a high level of knowledge on effective strategies and integrated communication. Its specific objectives are: It offers an innovative and specialized vision of strategic planning brand communication, providing tools and techniques to optimize performance. Focused on the acquisition of knowledge, competencies and skills to plan, manage and monitor the different actions strategically communication of brands in different areas of conversation, all in an integrated and effective. From a comprehensive and professional training, enables management of projects global brand and its translation experiences with their audiences through concrete action plans. Participants will design research projects and analysis of the effectiveness of communication and the return of such actions to create value, taking into account the environment variables. professional profiles Brand strategic planners: planners in advertising agencies, media agencies and other advertising companies responsible for planning strategies and communication campaigns for brands. Strategic brand research: research professionals specialized markets and consulting methodologies, tools and metrics related to the effectiveness of communication and the valuation of brands. Account planners, account managers and customer service directors who must properly manage marketing plans and advertising for brands. Strategic brand consultant: professional branding and brand consulting to develop the understanding strategic and organizational level of the relationship between brand and communication, designing global brand strategies and the development of different specific action plans in different environments. Brand managers (brand managers) or responsible for integrated brand communications, advertising, commercial communication or marketing you have to take ultimate responsibility for planning, implementation and evaluation of communication, advertising and promotional activities of trademarks in advertising companies . CURRICULUM The curriculum presents two courses chosen by the student: specialty Brand Brand Planning and Research. Brand Marketing. Contents of brand communication in which the new rules of branding are shown and taught how to develop innovative projects brand. It includes the following subjects: Fundamentals of Marketing (6 ECTS) integrated brand communications (ECTS%) Fundamentals of branding (6 ECTS) Consumer (3 ECTS) Brand experience (3 ECTS) Skills (3 ECTS) Brand Planning. specialized in mastering the most important for strategic planning of a brand methodological tools module. Research planning (4 ECTS). It includes: Brand strategy (6 ECTS) Channel planning (4 ECTS) Digital branding and social media (6 ECTS) Brand trends (4 ECTS) Brand Research. Content research focused on efficiency and return of investiment (ROI) of the shares of brand communication. Brand metrics (6 ECTS) Research methodologies for marks (10 ECTS) Marketing intelligence (4 ECTS) Metrics digital and social media (4 ECTS) Practical Training (10 ECTS) Master's Thesis (6 ECTS) Methodology The master mentoring methodology applied to accelerate the learning process in which the student takes responsibility for their own personal and professional development. The mentoring establishes a personal relationship directed between tutor and student and is based on: a) plenary sessions, b) workshops, c) workshops, d) group tutorials or individual, e) practices in f real environments) project to master . Duration and Price Start date: October 2016 (60 ECTS) Duration: From October to June Price: 134 € / credit (€ 8,040) places available: 20 Location: Madrid Contact: masterbrand@upsa.es / posgrados.sie@upsa.es www.espaciobrand.es [-]