Master in Marketing and Communication in South America

Best Master Degrees in Marketing and Communication in South America 2017

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

If you wish to increase your knowledge of social, cultural, administrative, and historical viewpoints of South America and the Latin world, this is the continent for you.

Masters Degree in Marketing and Communication in South America

Read More

Master in Communication and Media (Dual Degree with Fudan University)

Sciences Po
Campus Full time September 2017 France Paris China Shanghai + 2 more

The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. [+]

Best Masters in Marketing and Communication in South America 2017. Master in Communication and Media (Dual Degree with Fudan University) PROCEDURE The Dual Diploma Program with Fudan University is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. AN INNOVATIVE CURRICULUM DEVOTED TO COMMUNICATION AND MEDIA The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. It will also help to understand the different approaches Asians and Europeans have to governing Medias and Communications Groups. It offers two degrees to students who successfully complete the two-year program: an MA from Sciences-Po and an equivalent master's degree from Fudan University in Shanghai. Our aim is to educate students from all over the world to become specialists in Media and Communication, with a particular focus on the Asian and European areas. Besides language prerequisites, Chinese, French and English classes will be given to enable to improve the linguistic level. GRADUATES OF THIS DUAL DEGREE WILL HAVE ACCESS TO A WIDE RANGE OF CAREER OPENINGS IN THE COMMUNICATIONS AND MEDIA INDUSTRIES, WHETHER IT IS IN PRIVATE OR PUBLIC INSTITUTIONS, ADVERTISING GROUPS AND MARKETING SEARCH INSTITUTES. APPLICATION Online application only Please check the language requirements for this program Candidates can apply via the Sciences Po website. QUESTIONS REGARDING ADMISSIONS PROCEDURES (APPLICATION, SCHOLARSHIP, REQUIREMENTS, ETC.) SHOULD BE DIRECTED TO SCIENCES PO ADMISSIONS Applications will be received centrally at Sciences Po, where they will be examined by a joint admissions board comprising representatives of both Fudan U and Sciences Po. Applicants will be notified by email and, if admitted, by post. IMPORTANT: Deferral will no longer be possible after admission. NB: this application is specific to this program and may not be considered as automatically valuable to other programs offered by both institutions. Attention: Fudan University School of Journalism has an exclusive and new English-language website dedicated to the double Masters program in Communication and Media, covering details of Year 2 in Shanghai program structure, tuition fee, application, compulsory and optional courses, Mandarin language study courses, social and cultural events and program alumni. Fudan year tuition fee is 80000RMB. Application to Fudan-Sciences Po Communication & Media double master degree program International Applicants: Please visit our website. Applicants from mainland China- Junior collegestudents who are citizens of the People’s Republic of China (PRC), including students who are already enrolled in undergraduate programs in Fudan University and other prestigious mainland Chinese universities, are eligible to apply to this program through the recommendation (推荐) system, which enables qualified undergraduate students to participate in graduate programs without taking the National Postgraduate Entrance Examination. Interested applicants should first apply, in September, to track three of Fudan School of Journalism’s two-year professional master degree program Communication & Media Double Master Degree Program. Applicants are required to have, or expect to have, a minimum GPA 3.5 (or equivalent) from their previous study, as well as meeting the necessary language entry requirements. Applicants from Taiwan, Hong Kong and Macao– Applicants who are citizens of Taiwan, Hong Kong and Macao, are required by Chinese law to complete the National Postgraduate Entrance Examination for Taiwan, Hong Kong and Macao applicants and meet all the requirements, before their applications are jointly reviewed by Fudan University and Sciences Po. Important: Please consult with Fudan University of School of Journalism before submitting an application. SCHOLARSHIP Scholarship at Sciences Po During the first year the international students can also apply to the Chinese Government Scholarship program for Year 2. Information is provided by Sciences Po. FROM FALL 2012, AND THANKS TO JEROME LOHEZ FOUNDATION, A NEW SCHOLARSHIP IS AVAILABLE FOR THIS SPECIAL DEGREE. The Jerome Lohez Foundation was launched in November 2005 in honor of Jérôme Robert Lohez, a French citizen who passed away in the North tower of the World Trade Center on Sept. 11, 2001. The foundation’s mission is to foster international unity and cultural understanding by supporting graduate academic exchanges in higher education, in honor of those diverse citizens who perished in the 2001 attacks in New York City. The Graduate Dual-Degree Program in Communication is a transnational joint-venture between Sciences Po in France and Fudan University in China. The universities have partnered with the Jerome Lohez 9/11 Scholarship Foundation to open scholarship opportunities for Chinese and French students who are enrolled in the graduate dualdegree program. The first year of study will take place in Paris, and the second year of study will take place in Shanghai. PROGRAMME OF STUDIES The dual degree Sciences Po - Fudan University in Communication and Media is a two-year program. THE FIRST YEAR WILL BE SPENT AT SCIENCES PO, (AT THE SCHOOL OF COMMUNICATION) AND THE SECOND YEAR WILL TAKE PLACE (WITHIN SOJ) AT FUDAN UNIVERSITY. Students remain enrolled in both institutions for both years and will therefore benefit from all services available to students (free access to library, student unions, career services …). The program is multidisciplinary. Students will follow courses in Sociology, Economics, Branding and Communication Strategy, Law, Media analysis and Political Philosophy. Students will take two language classes at Sciences Po, to be chosen from Chinese and French. Assessment criteria will be the same for all students enrolled in the master. A TWO-MONTH INTERNSHIP IS MANDATORY AFTER THE SECOND SEMESTER, BETWEEN JUNE AND SEPTEMBER. At Fudan University, students will write a thesis in English, which they will defend in front of a jury. Final graduation will depend on the student meeting assessment criteria for both years of the program. Students therefore receive a temporary degree at Sciences Po in July and graduate definitely upon completion of the program at Fudan University the following year. This is a dual degree with Fudan University. [-]

Master in Communications, Media and Creative Industries

Sciences Po
Campus Full time September 2017 France Paris

The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]

Master in Communications The Master in Communications is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. Through an approach that integrates both academic as well as professional training, students receive an education that is both current and grounded in reality. APPRENTICESHIP: DETAILS Schedule For the first four months, from September to December, students are considered part- time employees at the company (2.5 days of work); they then work full-time for the eight remaining months. Students are, however, required to attend five full days of mandatory seminars at Sciences Po in the second semester. Supervision: Apprenticeship Supervisor: A professional from within the company who is responsible for welcoming the apprentice, helping him/her integrate into the company and supervising his/her work. Tutor: A second professional (from another organization) who is also a teacher at the School of Communication. The tutor advises and guides the apprentice in the early stages of his/her professional life. Academic staff: Ensure the proper continuation of the student’s academic engagements and monitor his/her compliance with (the School's) academic requirements. Dissertation In addition to the work that they do at the organization of their choice, students are also required to write a 20 to 30-page dissertation. THE SCHOOL EXPECTS THIS WORK TO BE BASED ON A THEORETICAL TOPIC RELATING TO THE PLACEMENT RATHER THAN AN INTERNSHIP REPORT. THE SUBJECT OF THE DISSERTATION IS DETERMINED IN CONSULTATION WITH THE APPRENTICESHIP SUPERVISOR AND THE TUTOR. At the end of the apprenticeship in September, the dissertation has to be defended in the presence of the two professional supervisors and a member of the School’s academic staff. For more information, visit the CFA (Centre de Formation des Apprentis) webpage [-]

Master In Digital Communication, Web Journalism And New Media

Grupo Tiradentes
Campus Full time 368  March 2017 Brazil Aracaju

Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. [+]

Best Masters in Marketing and Communication in South America 2017. Differentials Course Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. In this sense, the specialization course in Digital Communication, Web journalism and new media has to cover this gap, consolidating with the distinction of being face, multidisciplinary and interdisciplinary, with theoretical and practical activities, teachers and doctors teachers with professional activities and research focused on the area. By purchasing our certified specialist, many working professionals doors will open as you may act in communication consultancies, advertising agencies, digital media companies, websites and internet portals in content management processes and monitoring of social networks. Also, you may be able to act as a multiplier of that knowledge in the teaching area for higher education. What are you waiting for? Subscribe now! With classrooms with multimedia, library, equipment and computer labs and computer graphics, areas of special access and other facilities guaranteed to teachers and students, and production of materials, we are able to offer you the best benchmark of the market! They are all very welcome to a new phase in your career and your professional life! Good luck to everyone! Goals General: Strengthen the training of professionals able to deal with the communication and information technologies related to new formats of digital language and social media; know theory and practice of online communication and media convergence to work in research, teaching and use fundamental and practical concepts of interactive communication, offering the level of knowledge necessary for them to act digital communication activities using the communicational paradigms in perspective of interactivity among digital environment interconnected by the internet promoting conceptual and technical and scientific updates. specific: analyze needs and / or problems that require communication solutions in digital media and present the updated scenario of digital communication area in the global and local market; update on metrics and measurement tools on social networks, monitoring processes, creation of mobile media, mobile universe and Digital Marketing strategies. understanding of audiovisual content publishing processes aiming at the convergence of media and sharing networks, development, implementation, analysis and monitoring of project results and products for Digital and Interactive Media; understand concepts of planning, analysis and interpretation of digital media data, media outlets, business and online campaigns, process management, strategic planning in the construction of interactive products, business model; work market concepts and online consumer, multilateral communication, digital rights, digital marketing and online campaigns; network marketing, e-commerce; freeconomics and free economy; understand strategies for building and brand management on the Internet; concepts, features and trends in the digital market; importance of building and managing brands on the Internet, processes and planning stages, strategies, actions, vehicles and tools, management of brands on the Internet. TARGET AUDIENCE Communication professionals (Journalism, Public Relations, Advertising), Marketing, Business and Professional graduates of undergraduate courses focused on web or in other areas that are interested in developing in the field of communication strategies in digital media. METHODOLOGY The course will be developed through various teaching / learning techniques in order to allow active student participation in the construction of knowledge. Will be used according to the nature and desirability of each subject, various methods such as case studies; games and simulations; conferences; lectures; seminars; directed studies; group work; practical classes in the laboratory; discussions and exchanges of experience. [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2017 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Marketing And Creative Design (ms Mdc)

Audencia Business School
Campus Full time 12 - 15  September 2017 France Nantes

The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]

Best Masters in Marketing and Communication in South America 2017. The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. The program's strengths A program that has almost 10 years experience 3 prestigious schools met: Audencia Nantes, Nantes and the Central School of Design The first training associate managers, engineers and designers to learn to work together at company service Students from various backgrounds (training, professional experience or nationality) An annual educational partnership with customized Groupe SEB leading to the realization of a concrete project with the collaboration of marketing managers, R & D and design Familiarization with the most advanced technical and technological tools on the market: CAD / CAM, rapid prototyping, virtual immersion ... An important alumni network for better professional integration Exploration 360 design The Spécialisé® Master program in Marketing, Design and Creation harmonizes throughout the curriculum to balance theory and applied transversal projects. The purpose of the company (30%) Being able to analyze the business environment and to deduce recommendations in terms of positioning and brand design marketing. Strategic Marketing of creation Design oriented marketing theory Consumer behavior Representations and commission the product stage The interaction of the components (20%) Understand the terms of innovation management and design teams. Knowing develop and protect intellectual capital of the company. Know the design market and its actors Design Practices Project Management Product Development Creativity methods Industrial protection and filing of trademarks and designs The company's design (50%) Knowing how to analyze the interactions of a customer with a product or service, and value attributes. Understanding and using the tools of creation and development. Ergonomics and functionalism Theory of Forms Graphics, CAD, CAD Materials, processes and lifecycles Virtual reality State of the art of NTI Sensory design Create with new technologies 4 to 6 months corporate internship The field studies Ongoing Marketing, Design and Creation are applied and cross-annual basis during missions to two companies: SEB, a strategic partner of the training, and a company that differs each year, selected according to criteria of innovation strategy severe.   Students are encouraged to interact strongly with the company and offer a realistic prototype: Dorel project with the theme of the bath: ethnographic study, market research, creation of user scenarios, recommendations, prototyping and mockups New product development for Philips in line with the business strategy The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis:     Sound design in retail: motor brake or team performance The evolution of the energy sector and its impact on service stations The design-thinking the rescue of the Weberian bureaucracy: the case of the reform of support to armed Ethno-Marketing: proactive study of consumer insights at the service of product innovation. Case of application: food nomadism The market for boutique hotels: effective and sustainable response to the weariness of hotel standards? Sensory marketing at the time of digital: the screen to the senses Consumption and food preparation in a Chinese nursing home Some skills covered Market analysis Definition needs Mastering of strategic and operational tools design Encouragement of creation Strategic positioning of the company Adapting design tools based on objectives Anticipation of market developments Strategic Decision Making Repositioning corporate branding Customer retention Acquisition of new knowledge and new skills within the company (technology, marketing ...) Some examples of job opportunities Design Manager Product Manager Project manager Innovation Manager Art director Innovation Project Manager [-]

Postgraduate Degree In Fashion Marketing And Communication

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18  March 2017 Brazil São Paulo

The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Postgraduate degree in Fashion Marketing and Communication. Start Date: September Days: Mondays and Wednesdays (10 meetings) Hours: 19h30 to 22h45 Duration: 18 months Hours: 400 hours Registration until: September The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Goals: Fashion is creativity of expression, desire and image, but also need to be treated as a business, incorporating knowledge management, strategy and planning. The Master in Fashion Marketing and Communication offers training in marketing management and communication specific to the fashion business. The program features marketing areas applied to fashion, behavioral tendencies, branding, communication and retail management, information technology use and new distribution channels providing tools for the professional is prepared to act in marketing under the bias of fashion with knowledge of the industry and able to carry out fashion marketing plans, manage the planning of available resources and also use efficient management practices. The universe of the fashion industry has undergone several changes in recent years. Competition between brands is fierce and takes global dimensions. The distribution channels and retail products require a new level of strategic planning. Faced with this challenge, marketing and fashion communication take a new proportion as hardening tool for the fashion business and professional area needs expertise and skills to build a marketing strategy consistent with the brand identity and market needs. The post in Fashion Marketing and Communication proposes an analysis of this new fashion scene and promotes a learning experience geared to the market, with classes and reference professional lectures in the middle of fashion. The course structure is aligned to the international FDI teaching method. The course covers three fundamental aspects to the formation of professional with specific subjects in the area of ​​marketing and fashion communication, translating the core of the course. It also covers the fashion industry characteristics, with own subjects to the fashion system. In addition, it also offers an overview of management and retail that brings students from market reality by fostering knowledge through the exchange of experiences and networking, and strengthening the competitive potential of students with tools that promote leadership skills, strategic planning and creative thinking. So that the graduate is able to meet market expectations. Methodology: The course is divided into three phases: - Phase I - Interdisciplinary Center for Grounds. - Phase II - the Fashion Marketing & Communication Specialties. - Phase III - Professional Practice. Public: The Master in Fashion Marketing and Communication aims to train professionals in fashion management, able to face the new challenges of the area and, in particular, able to read and interpret the macro economic scenario. Thus, the professional can anticipate and analyze changes that characterize the "Fashion System", evaluate the points of strength and weakness of competitors, to segment and monitor the market, know the products and the realization of dynamic and yet, the processes distribution and sale. The course allows the insertion of the professional in management positions in the fashion industry. Completion of course work - TCC (40h) Draft Final Guidance: Work Completion of course - CBT is a necessary step and required to receive certification of the course. Through partnerships with companies or theme proposed by the institution, the student will develop a final project, methodologies, guidance, formatting and presentation as separate regulation and will be submitted to a public banking evaluation. Project Methodology Submit projects in a clear, organized and objective manner is a professional competence expected by the market. The course covers the various methodological strategies used in development projects in various market segments, reflecting on how the social behavior, innovation and new technologies imply in this process. So that the student is able to apply new tools in the development and management of projects strategically and appropriately to market reality. Coordination Maria José Orione a degree in Mechanical Engineering from the Faculty of Textile Industrial-FEI Engineering, with specialization in Textile Machinery by Scuola Superiore Macanotessile and Tessile of Podenone, Italy. Postgraduate degree in Industrial Administration from Vanzolini -USP, an MBA in Business Management from Getulio Vargas Foundation-FG and attended Digital Marketing and Mentoring Program Coaching and Consulting Certification in Marketing from Madia Marketing School. Professional with over 20 years experience Maria José Orione accumulates in your resume the role in development of materials and products in Santaconstancia and Zoomp, and management of Marketing South America in Tavex Brazil. Since September 2013, it took the strategic planning board in Capricorn Textile, one of the five largest denim producers in the country. Andreia Schmidt Steps is assistant coordinator and operates in the fashion and communications business for over 15 years, working as a consultant in the area of ​​creation, collection development and research and also developing content trendy area. She graduated in journalism from the Federal University of Santa Catarina and a postgraduate degree in fashion from the State University of Santa Catarina. He deepened his fashion studies at the renowned Central Saint Martins in London. Currently, research sociology and fashion culture from USP is also responsible for management and creative direction of their own brand, Vish, with campaigns Awards WGSN and curated in international fashion book. [-]

Graduate In Branding Experience

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18  March 2017 Brazil São Paulo

A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations , products, services, locations, causes and even people. [+]

Best Masters in Marketing and Communication in South America 2017. THIS PROGRAM IS IN PORTUGUESE Taught A graduate in Branding Experience the Istituto Europeo di Design - IED São Paulo It brings a contemporary vision of how to build and extend brand value from the management of reputation among stakeholders (public reference) and projection image of organizations, products, services, locations, causes and even people. Start Date: September Duration: 18 months Hours: 400 hours The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Graduate in Branding Experience. Goal: The course Graduate Branding Experience the Istituto Europeo di Design - IED São Paulo aims to train experts in Branding, able to build and extend brand value from the management of reputation among stakeholders (public reference) and image projection organizations, products, services, locations, causes and even people. The program proposes a complete route that takes into account different stages of building a branding strategy - from the generation of "brand equity" with the definition of values ​​and other tangible and intangible elements of differentiation, including strategic positioning, to the planning of marketing activities, which include actions aimed at the interaction of brands with their audiences, ie, their expressions and experiences. Methodology: The course is divided in three phases: - Phase I - Context and Research - Alignment of concepts of branding, the current context analysis and Introduction to Design Thinking. - Phase II - Diagnosis and Strategy - Focused on the diagnosis of the company, construction strategy, brand platform and brand expressions. - Phase III - Implementation - This phase presents disciplines focused on project implementation, stakeholder management, project formatting entrepreneurship. Public: The course is designed for graduates in design, marketing, communication, human sciences or management and project development, working in companies, agencies and consultancies. Coordination: Leandro Designer Cattani is formed by the Istituto Europeo di Design in Rome, Italy. It is a postgraduate degree in Branding (MBA-Branding, from Rio Branco Integrated Colleges Brand Management). With over 15 years of experience in Graphic Design and Motion Design, currently part of BrandTeam, interdisciplinary group of collaborative projects in the areas of Branding and Innovation. He graduated in philosophy from the Catholic University of Pelotas, Rio Grande do Sul and Journalism from the Catholic University of Rio Grande do Sul. He was professor of visual identity at the Istituto Alberghiero Aurelio SAFFI in Florence, Italy. He is a professor of semiotics in the course of Product Design IED-Instituto Europeo Di Design. [-]

Graduate In Marketing And Fashion Communication

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 400  March 2017 Brazil Rio de Janeiro

The course Postgraduate in Marketing and Communication IED Fashion Rio fashion professionals able to create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. 3rd Panel and Mkt With Fashion Home: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 400 hours Portuguese language Description and Objectives: The course Postgraduate Diploma in Marketing and Communication IED Fashion Rio Professional way able to create and implement communication and marketing strategies from the perception of opportunities, combining the identity of the brands in contemporary marketing context. With emphasis on the Brazilian scene at its interface with the domestic and foreign markets and exploitation of segments - from production to consumption experience - the course offers courses that address the communication and marketing strategies, the fashion chain, behavior, innovation, retail, branding and creative economy, also featuring workshops conducted by professionals. Audience: Designers from all areas, professionals with training and a degree in fashion, textile, advertising, communication, journalism, marketing and related fields as well as people with experience in the fashion industry. Course topics: Cultural: Fashion systems, interfaces Contemporary Fashion, behavior and Innovation, Trends and New Scenarios, Creative Economy and Entrepreneurship; Chain and Fashion Market; Processes and Brand Management. Technique: Brand Management; Fashion Marketing Plan; Strategic Marketing; Finance; Registration Marks and Intellectual Property; Integrated communication; Communication plan; Fashion Communication. Projetual: Planning project Marketing and Communication. Final project creation in the fashion area of ​​marketing and communication exploring different languages, content and techniques. * The IED Rio reserves the right to postpone the course if you do not get a quorum. Coordination: Gláucia Centeno Gláucia Centeno is a journalist with training in fashion. Master in Communications from PUC-Rio, an expert on the history of Brazil by Candido Mendes University and Business of Film and TV FGV. Teaches in undergraduate and graduate programs in Business Administration, Communication and Design in institutions Cândido Mendes, Senai Cetiqt, UVA and Estacio. Coordinated the course of Fashion Design of Unipli by 2011 and the Fashion Center Estacio by 2006. Researcher in the areas of fashion, culture and identity, also served as manager of postgraduate courses in Behavior Research and Consumer Senai Cetiqt and Fashion Design distance at the same institution. Modules: Module 1 - 30H Seminars: 30H will be held debates on contemporary issues of market and encounters with cross-cutting themes to the postgraduate courses. Module 2 - 36H Marketing and Fashion Communication - concepts: 18H This course will discuss concepts, context and terminology relating to the areas of marketing, communication and fashion. Fashion Culture: 18H Discipline present systems and fashion phenomenon interfaces from different areas of knowledge, and fashion references regarding styles, contexts and markets. Also will address the relationship between fashion and different fields to create new discourses. Module 3 - 36H Chain and Fashion Market: 12H In this course, the student will contact the workings of the fashion chain and its specificities, the textile fiber the marketing of the product, through the spinning industry, weaving, production, finishing, beneficiamentos and distribution fashion product. Brand Management: 12H This course will present concepts of branding, as well as methods, practices and tools of management processes in relation to sub-brands and product lines that make up a fashion brand, highly relevant in the contemporary context elements. Meaning process in Fashion: 12H From the symbolic and communicative aspects of fashion-related objects; discipline will address the construction of meaning in the productive sphere and the subject-object relationship as well as production conditions, agents, contexts. Module 4 - 36H Behavior and innovation: 12H The consumption phenomenon as experience and their relationship with new behaviors and practice of innovation in contemporary society are the main elements discussed in this discipline. Trends and new scenarios: 12H trend concept, macro and microtêndencias. In this course, the student will have access to tools for research in the field of fashion, and mapping techniques and record trends for the construction of new scenarios. Creative Economy: 12H Of great importance in the contemporary scene, the creative economy and entrepreneurship will be addressed as a strategy capable of integrating various sectors and leverage local development, from the references of identification of the cultural and creative sector. Module 5 - 36H Workshop 1 - The Case Brazil: 12H One of the course differentials, this module focuses on Brazil and its particularities in the national and international fashion market. The course will present the cultural and social contemporary setting; fads, new behaviors, local culture and specific territorial contexts. Workshop 2 - TCC: Br Market Outlook: 24H This workshop aims to present the diversification fashion segments in Brazil and its specificities and its main perspectives, such as luxury, People's Market, Fast Fashion, Local DNA, and- commerce, among others. The content featured in this workshop will be a reference for conducting the TCC (Work Course Conclusion) Module 6 - 36H Strategic Marketing: 24H Discipline submit content such as marketing indicators Analysis, Diagnosis and implementation strategies, market cycle and marketing mix in the context of fashion. Fashion plan Marketing: 12H In this course, the steps and elements of the marketing plan aimed at the fashion area will be addressed considering situational analysis of market, organizational information, user analysis and market tactics and operational actions. Module 7 - 36H Integrated communication: Thematic 24H of great importance in the market, this course will present different types of communication (strategic, tactical and operational) and its use in the contemporary context. Characteristics and peculiarities of the use of different media (TV, radio, internet, newspaper, outdoor and mobile). Communication Plan: 12H will be addressed in this discipline steps and elements of the communication plan, as well as their preparation and development in the context of fashion. Module 8 - 42H Fashion Communication: 18H Contemplating areas as specialized press, advertising, PR and events, the course will deal with the use of media in the contemporary world of fashion, its diverse applicability and multiple platforms. Visual Merchandising: 12H this discilina the student will have contact with possible discourses related to the field of fashion, as well as the reflection and embodiment of language and its nature as representation and communication object. Also will be presented the strategies for building spaces and product communication elements and services, to promote experiences that strengthen the brand identity and the relationship with the public. Digital Marketing: 12H The course will address the specifics of the digital channels of direct marketing and collaborative tools for building content, beyond the perception of consumers and the online relationship. Also discussed the digital commerce and marketing planning for activities in the internet environment. Module 9 - 36H Legal and financial aspects of the business: 21H understanding of the financial environment, cost and pricing, legal protection of authorship, intellectual property, privileges and thematic records will be covered in this course. Eco Sustainability and Corporate Social Responsibility: From 15H great emphasis today, this content will be addressed in the discipline through the fashion context in the contemporary scene from the benchmarks of sustainability and social responsibility. Module 10 - 36H Research methodology 12 Introduction to the basics of scientific methodology and the main lines of epistemological thought, with emphasis on contemporary views. Teaching of Higher Education: 12H Career Management: 12H The course will aim to discuss the planning and consolidation of professional career in the contemporary business environment. Job Completion Course - 40H TCC - Completion of course work: 40H This course will be conducted applied projects marketing and fashion communication focusing on the Brazilian scene, related to one of the perspectives or approaches presented throughout the course. [-]

High School Programme

Grenoble Ecole de Management
Campus Full time September 2017 France Grenoble

This tailored and personalized program is designed for students wishing to move towards the business management in general or specialized (Marketing, Purchasing, Information Systems, Innovation, ...), while focusing on a strong international and in business. [+]

Best Masters in Marketing and Communication in South America 2017. Objectives: The Grande Ecole program was designed to enable students to build their professional project by developing their personality and ability to innovate within an international framework open to the company. Program: With personalized itinerary, get involved in a course that suits you. The importance attached to internships, international and extra-curricular activities, you will experience and openness to make the best choices for your future. What job can I do with this training? Grenoble Ecole de Management assists students in their career plans during training but also after graduation through the alumni network. Grande Ecole program leads to many opportunities: - Financial Analyst - Business Officer Business - Marketing Product Manager - Purchasing Consultant - CRM Consultant - Sales Engineer - ... How to integrate this training? Admission to this program is open to candidates: - Admitted to contest HEC - Admitted to contest Gateway (Gateway and Disability and Social Ascension) or under certain conditions: - For students in engineering school or design - For eligible applicants ENS Cachan - For candidates from the CAD contest [-]

Specialized Master's In Management And Marketing Of Energy

Grenoble Ecole de Management
Campus Part time 15  September 2019 France Grenoble

To evolve in relation to sustainable development and the need for experts in energy, specialized masters familiarizes students with specific constraints and challenges in the energy sector. A high-level program that trains specialists of tomorrow through a cross and transdisciplinary approach. [+]

Objective: This label is awarded jointly by Grenoble Ecole de Management and Grenoble INP. Sustainability is now inevitable, especially in the energy sector, and thus increases the demand for experts in the field. To meet this demand Grenoble Ecole de Management form of high-level managers specializing in energy and its various issues. Program: This course provides an overview of the energy market both from the point of view of the supplier of the customer, taking into account the importance of new technologies and energy efficiency services. The program is divided into 3 phases gradually integrating the student into the business. It is delivered in conjunction with Grenoble INP and in partnership with LIG Grenoble. Examples of courses: - Economics and Strategy energy - Climate and DD - Finance Energy - Energy networks - Dynamic Marketing and Strategic - Management of People and projects to strengthen operational learning, students work on an innovation project and the achievement of a professional thesis. What job can I do with this training? The Specialized Master in Management and Marketing Energy leads to many opportunities such as charge d'affaires engineer energy efficiency, energy buyer, or facilities manager. How to integrate this training? The admission application online is open: - For graduates holding a tray 5 (engineers, academics, business school) - For professionals work or job search, holding a tray 4 with experience of at least 3 years [-]

Official Master's Degree In Contemporary Culture, Literature, Art Institutions And Cultural Communication

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time May 2017 Spain Madrid

This program leads to the title of University Master's Degree in International Cooperation and Public Policy Management, Programs and Projects Development from the International University Menéndez Pelayo, organized in collaboration with the University Institute Ortega y Gasset Research. [+]

Best Masters in Marketing and Communication in South America 2017. This program leads to the title of University Master's Degree in International Cooperation and Public Policy Management, Programs and Projects Development from the International University Menéndez Pelayo, organized in collaboration with the University Institute Ortega y Gasset Research. The credits earned in the Master are recognized automatically for access to doctoral studies in any university in the European Higher Education. GOALS The Master in International Cooperation and Public Policy Management, Programs and Projects Development It aims to meet the demand for technical experts in international cooperation caused by the existence of a growing number of actors who bring resources in this area. First, even in a recessionary context like the present, developed countries disbursing significant resources in terms of Official Development Assistance (ODA) channeled through actors various such as multilateral agencies, development NGOs, agencies of state cooperation, regional and local or several ministerial departments. Second, a growing number of developing countries are driving political force with South-South cooperation, being one of the most transformative events current aid system. Among these actors of South-South Cooperation, Latin American countries are playing a leading role, as they have managed to become international benchmarks in this area through the efforts of systematization of their practices and re-conceptualization of cooperation they are doing. Finally, it also grows in the corporate commitment to various organizations with the implementation of cooperation programs in those countries where they are installed, promoting Corporate Social Responsibility policies that seek to align with the development agenda. The Master in International Cooperation and Public Policy Management, Programs and Projects Development responds to the need to train experts to carry out cooperation interventions that provide development results and know and innovative respond effectively to the demands posed by the current system of cooperation form. In this regard, it should be noted that the assumption of international commitments such as the Millennium Development Goals (2000) and the Paris Declaration for Aid Effectiveness (2005), the emergence of new development approaches as based on Rights human or importance are gaining new management tools such as budget support, pose major challenges of designing strategies and implementing programs that are widely worked in the teachings of this Master. On the other hand, since the holding of the High Level Forum in Busan in 2011, the cooperation system is experiencing an acute transformation, expanding its scope to form a Global Partnership for Development, again, it requires a thorough understanding of the subjects worked in this program. Specifically, the Master in International Cooperation and Public Policy Management, Programs and Projects Development pursues two objectives: - To learn more about the principles, operation and logic of the international aid system, its actors, policies and instruments, from critical reflection, promote interventions that have a positive impact on the eradication of the structures that create and perpetuate poverty. - To train the student in the identification, formulation, implementation, monitoring and evaluation of development interventions, ensuring this training both with regard to projects carried out by agencies and cooperation agencies, using the Logical Framework Approach and Approach Rights human (HRBA), and for programs and public policies that run the governments of developing countries with resources from cooperation. This program has been preceded by the Master in International Cooperation and Project Management University Research Institute Ortega y Gasset which have been held XI editions. During these eleven years they have passed through our classrooms over 300 students who have been very successful job placement in a wide range of agencies and public and private bodies from which cooperation resources are managed. Program Development The Master has a duration of one academic year, beginning in October 2016 and end in June 2017. The inauguration of the academic year will take place on October 19, 2016. To obtain the degree of Master in International Cooperation and Public Policy Management, Programs and Projects Development by the University Research Institute Ortega y Gasset and the International University Menéndez Pelayo, students must complete 60 credits, of which 48 They will be delivered successfully overcoming different teaching modules (42 compulsory subjects and 6 credits of electives), which 6 ECTS corresponding to compulsory Internships are added. The remaining 6 credits are acquired with the Final Master Thesis. Modules and materials are designed for the student 30 credits per semester curse. The first semester concentrates 30 ECTS credits spread over 6 compulsory courses on International Cooperation System (16 ECTS) and Design and implementation of Public Policy Development (14 ECTS). The secondhalf of 30 ECTS credits, combining compulsory subjects (12 ECTS) and electives (6 ECTS) with the completion of the Professional Practices (6 ECTS) and Master's Thesis (6 ECTS). However, students who can not attend, for justifiable reasons personal and / or professional, the Master in the annual period in which they offer, eligible for the type of part-time study. In this case, students will formalize their first enrollment in September, attending the 30 credits that develop during the first half. The second registration will be formalized in September the following year to take the remaining 30 credits that develop during the second half. Admission Requirements  The admission to the Master must be in possession of a Spanish official university degree or another issued by an institution of higher education belonging to the European Higher Education Area (EHEA) that authorize, in the issuing country for access to teaching Master's Degree, preferably at graduates in the different fields of knowledge related to the discipline being studied, but may also admit students (graduates or graduate degree) formed in other areas within the field of Social Sciences and Law , which must certify basic training in matters related to the program. They may be admitted graduates from outside the EHEA education systems without approval of their titles, with proof of a level of education equivalent to the corresponding official Spanish university degrees and that empower the country issuing the qualification for admission to postgraduate studies . Entry by this route does not imply in any case the approval of the title, nor its recognition for purposes other than study the teachings of Master. [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time May 2017 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these market areas. - Specific objectives: 1. Develop a comprehensive global marketing of political thought, political communication in particular and political consulting in general. 2. Gain a thorough understanding of the different technical consultancy, processes affecting politics and political marketing communication techniques, strategies and resources needed to implement, manage and enhance marketing organizations and institutions. 3. Get a comprehensive understanding of the social and organizational context in which political marketing to know how to identify audiences, partners, actors and agents of communication as well as communication and marketing tools that are required to interact with each develops. Four. Acquire skills to adapt to the common work of political consulting, and communication equipment and management of political marketing, and in complementary areas of consulting, which is essential for knowing how to prepare a project to be able to present a good report . 5. Enhance and develop their managerial skills to successfully exercise their responsibilities in organizations and institutions that use the marketing and communication. The main objective of the title is to produce graduates with a comprehensive understanding of all areas related to political marketing, with the ability to select, manage communication and dissemination. Also, in view of the necessary amendments to the market, the Master offers a path of specialization in political consulting that allow students to learn the techniques and dynamics necessary for incorporation into this market. The aim with this master is to equip students with an advanced global vision, that he can fulfill his career in a variety of organizations and public and private institutions. In this respect, the employability of students includes political parties, public institutions, companies, NGOs or media companies or political consulting. Program Development The Master has a duration of one academic year, beginning in October 2016 and end in June 2017. The inauguration of the academic year will take place on October 19, 2016. Lectures should preferably be on Friday afternoons and Saturday mornings, while workshops for the acquisition of skills and abilities, optional character, shall be sent some Thursday afternoon. The course will combine various teaching methodologies to facilitate understanding of the theoretical content through workshops and experiences of communication professionals. The case method, lectures, classwork defenses, seminars with international personalities, workshops and group work will be used. Obtaining a master's degree will be subject to the passing of the syllabus according to the criteria established by each teacher, active participation in class and the development of TFM conducted under the supervision of tutors specialized in the area of ​​student interest . In no case shall miss more than 20% of classes in each module. To complement the training, students in the Master, through covenants University Research Institute Ortega y Gasset, may make stays at universities and research centers in the U.S., Europe and Latin America, in order to continue to improve their knowledge in the field of political communication. Admission Requsitos ACCESS QUALIFICATIONS: Preferred qualifications: - Graduates / as in Political Science - Graduate / as in Journalism and Information Sciences - Graduate / as in Economics - Graduate / as in Administration and Management - Graduate in Advertising and Public Relations - Graduate Public Administration and Management - Graduate in right no preferred qualifications: All university qualifications that allow access to Master studies. The Master in Marketing, Consulting and Communication Policy may be carried out both at USC and at headquarters Research Center Ortega y Gasset. However, the registration process will be made only at the University of Santiago through its virtual secretariat. Updated information on each call for registration Access: They can access the official teachings of master: 1. People who hold a Spanish official university degree. 2. Those with a certificate issued by an institution of higher education that empowers EHEA in the country issuing the qualification for admission to master's degree. 3. The graduates from outside the EHEA educational systems without approval of their titles, after verification by the University that such qualifications represent a level of education equivalent to the corresponding Spanish university degrees and that empower the country issuing the degree access to graduate education. scholarships Scholarships Students who wish to study this program can apply for the scholarships listed below. [-]

Specialized In Marketing And Sales & Management Master Skills

ADEN campus Lima
Online & Campus Combined Full time March 2017 Peru Lima

Recipients: Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of doing marketing and boost their sales management skills. [+]

Best Masters in Marketing and Communication in South America 2017. Sets MASTER YOUR SPECIALIST GOALS Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance recipients Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of marketing and enhance their sales skills management. CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Management Skills Program (PHD) will provide the necessary tools to develop their leadership in contexts of great diversity, which require a leader to redefine their roles and rethink their driving practices: MODULE 1: Job Excellence and quality of life MODULE 2: Personal Leadership MODULE 3: Talent Management (Talent Simulator) MODULE 4: Executive Coaching MODULE 5: Ontological Coaching MODULE 6: Agile Leadership (Simulator Commander) MODULE 7: Communicative Tools MODULE 8: Collaborative Teams (Simulator Lost) MODULE 9: Strategic Negotiation MODULE 10: The practice of negotiation (Simulator Negociator) Master in Marketing and Sales Management-Online Certification The Master is certified by Euncet Business School and UCI Extension [-]

Master Specialized In Communication And Corporate Identity & Management Skills

ADEN campus Lima
Online & Campus Combined Full time March 2017 Peru Lima

The Specialized Master in Communication and Corporate Identity, prepares managers of high impact on the strategic management of communication to streamline processes, avoid internal conflicts and make the organization more competitive. [+]

Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Management Skills Program (PHD) will provide the necessary tools to develop their leadership in contexts of great diversity, which require a leader to redefine their roles and rethink their driving practices: MODULE 1: Job Excellence and quality of life MODULE 2: Personal Leadership MODULE 3: Talent Management (Talent Simulator) MODULE 4: Executive Coaching MODULE 5: Ontological Coaching MODULE 6: Agile Leadership (Simulator Commander) MODULE 7: Communicative Tools MODULE 8: Collaborative Teams (Simulator Lost) MODULE 9: Strategic Negotiation MODULE 10: The practice of negotiation (Simulator Negociator) Specialized Master in Communication and Corporate Identity-Online The Specialized Master in Communication and Corporate Identity, prepares managers of high impact on the strategic management of communication to streamline processes, avoid internal conflicts and make the organization more competitive. Develops skills and communication skills for dynamic contact with internal and external audiences, focused on achieving organizational goals. It incorporates the knowledge and skills necessary to manage the image through a communication plan based on traditional and / or digital. It transmits and deepens the segmentation, the adequacy of media, styles and messages for each public organization. It provides strategies to guide policy performance through the necessary, more effective, so that the visual communication and behavior are aligned with the intended image media entity. Certification The Master is certified by Euncet Business School and UCI Extension [-]

Master Specialized In Digital Marketing & Management Skills

ADEN campus Lima
Online & Campus Combined Full time March 2017 Peru Lima

The Specialized Master in Digital Marketing integrates development of successful campaigns, with the management skills necessary to develop business through Internet, with a strategic and innovative vision. [+]

Best Masters in Marketing and Communication in South America 2017. Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Master in Marketing Digital-Online A manager with a focus on the commercial potential of a company, until now, never had much need to be developed through Internet. there is no doubt the role of Digital Marketing in the commercial development and its influence on the behavior of today's consumers. The current leaders focus on understanding their needs and proper construction of the so-called digital marketing ecosystem of the organization. The Specialized Master in Digital Marketing integrates development of successful campaigns, with the management skills necessary to develop business through Internet, with a strategic and innovative vision. Certification The Master is certified by Euncet Business School and UCI Extension [-]