Master Degree in Marketing and Communication in Serbia

Search Masters Programs in Marketing and Communication in Serbia

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Serbia (Serbian: Србија, Srbija) is a country located in the Balkans, in Southern Europe. During the summer tourists love spending their time in Belgrade and enjoy the nature of many national parks throughout the country. Most European nationals need no visa for entering Serbia.

Master in Marketing and Communication in Serbia

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Master of Science (MSc) in Communication Science: Corporate Communication

University of Amsterdam
Campus Full time

The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society. [+]

Master of Science (MSc) in Communication Science: Corporate Communication

The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of  the communication of commercial and non-profit organisations with their environment and society.An important question within Corporate Communication is:

How are communication strategies being developed, approved, implemented and evaluated?

A vital aspect to note is the public responsibility of organisations, especially in relation to public opinion and the public debate in the media.The track features topics such as:

corporate identity image and reputation management corporate branding theories of organisation culture and commitment theories communication in change processes crisis communication ... [-]