Master in Marketing and Communication in Portugal

View all Master Degrees in Marketing and Communication in Portugal

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.

Masters Degree in Marketing and Communication in Portugal

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Mestrado em Educação e Comunicação Multimédia (E-Learning)

Instituto Politécnico de Santarém
Campus Full time Part time October 2017 Portugal Santarem + 1 more

Objetivos: desenvolver competências, aptidões e métodos de investigação; desenvolver conhecimentos interdisciplinares adequados à análise e intervenção em situações de formação, onde os recursos multimédia poderão vir a ser potenciados; etc. [+]

Best Masters Degrees in Marketing and Communication in Portugal. Mestrado em Educação e Comunicação Multimédia (E-Learning) Objetivos Desenvolver competências, aptidões e métodos de investigação; Desenvolver conhecimentos interdisciplinares adequados à análise e intervenção em situações de formação, onde os recursos multimédia poderão vir a ser potenciados; Favorecer e estimular o exercício da Pm, pautando-a por padrões de excelência académica e inovação quanto à sua conceção, gestão e tratamento de dados; Incrementar a sistematização contínua e a produção de conhecimento, visando a sua divulgação, em comunidades científicas e académicas - promover o contacto e a colaboração com produtores e investigadores com reconhecida competência nas Unidades Curriculares em curso; Estimula o desenvolvimento de competências, numa lógica de aprendizagem ao longo da vida; Encenar conteúdos relevantes em diferentes contextos do processo comunicacional, em articulação transversal com diferentes Unidades Curriculares; Estimular a análise e os processos de desenvolvimento e transferência para as organizações das melhores práticas e padrões internacionais. Duração: 2 Anos Ensino ministrado em Português / Inglês* Candidatura (35€) Anual (2500€) Utilização (35€) *os valores que se seguem serão oportunamente sujeitos a confirmação [-]

Master in Marketing

ISG Business & Economics School
Campus Full time October 2017 Portugal Lisbon

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... [+]

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research. The Master's in Marketing will teach and train students to put to use the specific knowledge of the discipline, utilising concepts, models and traditional theories of marketing. In addition, it will create awareness of new developments in areas specific to the relationships of companies with their clients and the public and encourage the application of new Technologies of Information and Communication to contribute towards enhanced company performance, in an international context, through an integrative role in different areas of management. Objectives The Master's, thus, ensures orientation and integration of theory and practice to: Encourage all those who work and operate in this field to perpetually actualise through an attitude of enquiry and experimentation; to develop the capacity to take the initiative but also be a team player. The course hones competencies and prepares students in specific areas of marketing to enable them to carry out their professional activities successfully and also encourages students to pursue their academic journey through to the 3rd cycle. Access Graduate degree holders, in Management, Marketing, Advertising & Public Relations and other areas who would like to obtain skills in marketing. Experienced professionals who want to improve their knowledge in Marketing of Services, Industrial Marketing, International Marketing and Consumer Goods Marketing. Recognition & Restructured Curriculum The Curricular structure and Plan of Studies (Syllabus) of the Master Degree in Marketing was recognised under notification No. 11040/2011, published in the Diário da República, the official gazette, 2nd Series, No. 96, dated 18 May 2011. [-]

Master in Marketing and Strategy

University of Minho - School of Economics and Management
Campus Full time October 2017 Portugal Braga

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. [+]

Best Masters Degrees in Marketing and Communication in Portugal. Justification and Purpose The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. This is the right path for organisations to tackle new challenges effectively and improve their performance and competitiveness. This process of change will not be successful, unless organisations adopt an open and flexible management model. Otherwise, organisations will not be able positively respond to complex organisational changes. In this sense, the Master Programme in Marketing and Strategy aims at achieving the following objectives: Provide managers and researchers with advanced training/education in the field of Marketing and Strategy. Develop skills to assess and critically apply advanced concepts in the field of Marketing and Strategy within different organisational contexts. Update and deepen strategic and operational skills in the Marketing and Strategy domain. Embody theoretical and practical knowledge and skills. Endow professionals with increased skills in Marketing and Strategy and thus boost the Portuguese organisations' performance and competitiveness. In addition, it is a three-semester-long programme which totals 100 ECTS. The two first semesters are dedicated to coursework, whereas in the third semester the student has to prepare a dissertation for the completion of the Master Degree Programme in Marketing and Strategy. Would you like to consolidate your current training and get familiar with more advanced practices in the domain of Marketing and Strategy and boost the prospects of your future career? The Master Programme in Marketing and Strategy as offered at the EEG/UM is an excellent answer to your expectations! [-]

Master’s degree in Translation and Multicultural Communication

University of Minho - Institute of Arts and Human Sciences
Campus Full time October 2017 Portugal Braga

The Master’s degree in Translation and Multicultural Communication prepares its students for the language professions. Advanced training in translation technologies, translation practice, audiovisual translation, localization, and several options which allow the student to create an individual autonomous professional project, or to develop research projects in the areas of translation, corpora linguistics or terminology. [+]

The Master’s degree in Translation and Multicultural Communication prepares its students for the language professions. Advanced training in translation technologies, translation practice, audiovisual translation, localization, and several options which allow the student to create an individual autonomous professional project, or to develop research projects in the areas of translation, corpora linguistics or terminology. The staff is an experienced, dedicated and qualified group, supportive and stimulating their students to achieve their full potential. During the two years students will be able to meet qualified professionals who are invited to give workshops, talks and specific extra-curricular training. The internships are supervised by university staff and will take place in reference companies, both in the region, and abroad. Candidates should hold a good first degree and prove competence in two foreign languages ( English, French, German, Italian, Spanish or Russian) and foreign students need to have sound knowledge of Portuguese. Students may be asked to confirm their linguistic proficiency before being offered a place. The course has 35 places. [-]

Master Degree in Communication Sciences

University of Minho - Institute of Social Sciences
Campus Full time October 2017 Portugal Braga

This program intends to continue the training received in Communication Sciences graduation and, at the same time, to deepen and promote new knowledge and skills in the most significant areas of Communication Sciences. [+]

Best Masters Degrees in Marketing and Communication in Portugal. Academic degree: Master ECTS: 120 Duration: 4 curricular semesters Regime: After Working Hours Place: Gualtar Campus, Braga Main Scientific area: Communication Sciences This program intends to continue the training received in Communication Sciences graduation and, at the same time, to deepen and promote new knowledge and skills in the most significant areas of Communication Sciences. Teaching and learning are structured to encourage a progressive empowerment of students, creating conditions for closer contact with the professional contexts. It also seeks to develop the theoretical and methodological framework suitable to the development of research activities on the field. Special attention is given to the ethical dimensions of communication, which should characterize not only the content but also the work processes, becoming the main culture in the relationship between all the actors. The course is organized in three areas of specialization: Audiovisual and Multimedia; Information and Journalism; Advertising and Public Relations. The program’s 2nd year consists of a single curricular unit corresponding to Internship and Final Report. Students can choose to do the internship and report on a company from the business area of the respective specialization or an internship and Report on a research project, by choosing one of the research projects which integrate the Professors of the Communication and Society Research Centre. [-]

Master Degree in Communication, Arts and Culture

University of Minho - Institute of Social Sciences
Campus Part time October 2017 Portugal Braga

The Master's degree in Communication, Arts and Culture offers a multidisciplinary training that integrates and merges the theoretical and methodological approaches of arts, communication and culture. [+]

Academic degree: Master ECTS: 120 Duration: 4 curricular semesters Regime: After Working Hours Place: Gualtar Campus, Braga Main Scientific area: Communication Sciences & Sociology The Master's degree in Communication, Arts and Culture offers a multidisciplinary training that integrates and merges the theoretical and methodological approaches of arts, communication and culture. These areas, closely linked, not only summon consolidated technical and scientific specialties, but also involve economic and social activities booming. The degree presents a consistent program in the fields of culture, media and society, emphasizing the relationship between the media, politics and society, the uses and the economic potential, imagery and artistic production, the conceptualization of digital art, the relationship between the internet, art and culture, the formation of individual and social identities and intercultural relations. [-]

MA In Marketing

ISEG - Lisbon School of Economics & Management
Campus Full time September 2017 Portugal Lisbon

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas .... [+]

OBJECTIVES

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in several areas of espe¬cia¬li¬zação; provide a first approach to scientific research in marketing.

RECIPIENTS

The MA is mainly intended to complete the formation of the first cycle propor¬cio¬nada for a degree in management, finance, economics, engineering, communication and ou¬tras related fields. This is a master of professional nature in order to ensure that students who complete this course enhancing its prospects em¬pregabilidade and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA

Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. According to paragraph d) of article 17 of Decree-Law 74/2006 of 24 March, as amended by Decree-Law No. 107/2008 of 25 June, are also evaluated other applications con¬si¬de¬ra¬ appropriate for the scientific and peda¬gó¬gi¬ca commission. Candidates are assessed based on the final rating of the 1st cycle in cur¬ri¬cular analysis and a possible interview.... [-]


Informação Empresarial

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2017 Portugal Oporto

O Mestrado em Informação Empresarial (MIE) apresenta-se como uma formação inovadora na área da Ciência da Informação, em Portugal, formando diplomados aptos para exercerem funções de gestores de informação em contexto empresarial. No contexto atual, o MIE responde ao desafio de promover capacidades de empreendedorismo e inovação, formando diplomados com um perfil sincrético de várias áreas disciplinares, capazes de reconhecer a informação como um valor estratégico essencial à gestão das organizações empresariais. Estes diplomados estarão aptos para promover a otimização dos processos associados à criação e uso da informação, apoiando a performance da empresa. O curso dá continuidade à Pós-Graduação em Informação Empresarial (PGIE) que funcionou em 2010-2011 e em 2011-2012. [+]

Objetivos O Mestrado em Informação Empresarial (MIE) apresenta-se como uma formação inovadora na área da Ciência da Informação, em Portugal, formando diplomados aptos para exercerem funções de gestores de informação em contexto empresarial. No contexto atual, o MIE responde ao desafio de promover capacidades de empreendedorismo e inovação, formando diplomados com um perfil sincrético de várias áreas disciplinares, capazes de reconhecer a informação como um valor estratégico essencial à gestão das organizações empresariais. Estes diplomados estarão aptos para promover a otimização dos processos associados à criação e uso da informação, apoiando a performance da empresa. O curso dá continuidade à Pós-Graduação em Informação Empresarial (PGIE) que funcionou em 2010-2011 e em 2011-2012. Destinatários Considerando a informação como um elemento transversal em qualquer organização, o Mestrado em Informação Empresarial apresenta interesse para estudantes e profissionais de campos muito diversificados. Assim, destina-se a atuais ou a futuros profissionais das áreas da Ciência da Informação, da Comunicação Organizacional, da Gestão, da Informática de Gestão, do Marketing e dos Recursos Humanos, entre outras. Admitem-se candidatos portadores do grau de licenciado ou de bacharel de qualquer área científica. São também encorajados a candidatarem-se os interessados que não sejam portadores de grau académico mas que apresentem curriculum relevante e/ou experiência profissional na área da informação empresarial. Iniciativas Internas O MIE organiza regulamente seminários com convidados nacionais e internacionais e contactos com profissionais da área. O MIE, através da sua coordenação, tem estado associado à organização dos Workshops de Pós-Graduação em Ciência da Informação, dinamizados no âmbito do Grupo de Trabalho de Ciência da Informação, da SOPCOM. Saídas Profissionais Os diplomados do MIE estarão aptos para desempenharem funções relacionadas com a gestão da informação em ambiente empresarial, incluindo pequenas e médias empresas ou grandes grupos económicos. Poderão desempenhar funções relacionadas com a definição e aplicação de estratégias de pesquisa, tratamento e distribuição da informação, a análise orgânico-funcional, a racionalização de procedimentos organizacionais ou a concepção de um sistema de informação capaz de responder às necessidades globais da organização. O empreendedorismo na área do desenvolvimento de produtos e serviços de informação é outra das saídas profissionais fomentadas no MIE. O MIE proporciona competências profissionais para o exercício de funções de nível 4 correspondentes ao perfil do Perito de Informação e Documentação, conforme estipulado no Euro-Referencial I-D (2005). Regime O Curso decorre nas instalações do ISCAP, em horário pós-laboral, com cerca de 15 horas semanais de aulas. Os materiais de apoio e consulta distribuídos nas aulas serão, sempre que possível, disponibilizados nas páginas web das unidades curriculares do Curso. [-]

Marketing Digital

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2017 Portugal Oporto

Com o Mestrado em Marketing Digital pretende-se introduzir um elemento de inovação nas pequenas empresas, onde as atividades relacionadas com o marketing estão usualmente num único departamento e o seu responsável dirige todas as atividades da função comercial. Nas grandes empresas, pelo contrario, é normal haver mais do que um departamento, existindo técnicos e chefias intermédias para cada um dos segmentos de produto e/ou serviços ou, ainda, para cada uma das áreas de atuação do marketing. O gestor de produto e/ou marca são exemplos desse tipo de profissionais e resultam da especialização do marketing. Estes profissionais devem ser pessoas com fortes capacidades de análise, organização e liderança, devendo ser capazes de elaborar e executar estratégias globais de marketing, a nível digital. São pessoas que têm que contactar com um variado número de pessoas (internas e externas à empresa), saber trabalhar em equipa, possuírem excelentes capacidades de comunicação (oral e escrita). Alem disso, as suas funções exigem que sejam pessoas conhecedoras do ambiente que as rodeia (economia, concorrência, hábitos de consumo, tendências, inovações tecnológicas, etc) e criativas, de modo a que possam conceber estratégias adequadas, inovadoras e capazes de aumentar as vendas das empresas. [+]

Best Masters Degrees in Marketing and Communication in Portugal. Objetivos Com o Mestrado em Marketing Digital pretende-se introduzir um elemento de inovação nas pequenas empresas, onde as atividades relacionadas com o marketing estão usualmente num único departamento e o seu responsável dirige todas as atividades da função comercial. Nas grandes empresas, pelo contrario, é normal haver mais do que um departamento, existindo técnicos e chefias intermédias para cada um dos segmentos de produto e/ou serviços ou, ainda, para cada uma das áreas de atuação do marketing. O gestor de produto e/ou marca são exemplos desse tipo de profissionais e resultam da especialização do marketing. Estes profissionais devem ser pessoas com fortes capacidades de análise, organização e liderança, devendo ser capazes de elaborar e executar estratégias globais de marketing, a nível digital. São pessoas que têm que contactar com um variado número de pessoas (internas e externas à empresa), saber trabalhar em equipa, possuírem excelentes capacidades de comunicação (oral e escrita). Alem disso, as suas funções exigem que sejam pessoas conhecedoras do ambiente que as rodeia (economia, concorrência, hábitos de consumo, tendências, inovações tecnológicas, etc) e criativas, de modo a que possam conceber estratégias adequadas, inovadoras e capazes de aumentar as vendas das empresas. Saídas Profissionais Consultadoria em e-marketing, e-business e e-commerce; Planeamento, gestão e mediação de resultados de ações de Marketing Digital; Implementação de sistemas de comércio eletrónico; Criação de peças de comunicação para a impressão em papel e para publicação na Internet; Desenvolvimento de Conteúdos Interativos para CD-ROM / DVDs e para equipamentos de comunicação móvel; Captação e edição de áudio e vídeo digital; Implementação e gestão de sistemas CRM. [-]

Master's Degree In Education And Multimedia

Instituto Politécnico de Viseu – Escola Superior de Educação (ESEV)
Campus Full time October 2017 Portugal Viseu

The course of study leading to the degree of Master of Education and Multimedia aims to train specialists in the area of ​​Information and Communication Technologies and multimedia applied to Education and Training. [+]

Presentation The course of study leading to the degree of Master of Education and Multimedia aims to train specialists in the area of ​​Information and Communication Technologies and multimedia applied to Education and Training. Deepen a theoretical framework and skills on the problems and challenges of integrating ICT in Educational Design; Develop knowledge and skills to design, implement and evaluate learning environments with ICT in curricular context; Acquire design skills and implementation of mediated educational resources; Develop promotion of ICT skills and project management School context; Promote learning skills throughout life and research in the field of Educational Technology. The cycle of master studies in Education and Multimedia will allow master students develop the following skills: Manage and streamline ICT projects, resource centers and educational projects of the schools; Streamline training in ICT in education; Integrate educational resources in the teaching / learning; Develop mediated projects in schools; Assess training needs and interests of teachers and students; Assist students and teachers in the effective use of a variety of educational resources, both material and equipment; Critically evaluate the practice of teaching / learning towards a continuous search for improvement; Produce multimedia resources; Use of advanced means of communication for the promotion of learning communities. Careers The master's degree in Education and Multimedia aims to qualify the professionals of education (pre-school to secondary education) in the field of Educational Sciences / Educational Technology - educational communication and use of teaching resources in the teaching / learning processes. [-]

Master in Branding and Fashion Design

Institute of Art, Design and Enterprise - University
Campus Full time October 2017 Portugal Lisbon

Currently it is not enough to master the information, the most important is to know where to find it, how to treat it and how to distribute it consistently and within the most contemporary trends. Market trends are closely linked with fashion. Not only in terms of fashion wear, but fashion as human behavior. The "tribe" you belong to, the car you have, the food you eat, the brands you admire and... [+]

Best Masters Degrees in Marketing and Communication in Portugal. Master in Branding and Fashion Design Currently it is not enough to master the information, the most important is to know where to find it, how to treat it and how to distribute it consistently and within the most contemporary trends. Market trends are closely linked with fashion. Not only in terms of fashion wear, but fashion as human behavior. The "tribe" you belong to, the car you have, the food you eat, the brands you admire and everything around you in your daily life. This view links the contemporary concepts of design, marketing, advertising, image and fashion in search of a most creative, innovative and within market expectations professional. Objectives The Master Course in Branding and Fashion Design aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and the development of creativity and innovation, always building or interpreting market trends. Targets The recipients are all those who are interested in the world of fashion, as well as business executives, consultants and teachers who wish to update and deepen their knowledge: Bullets, from its creation to its management in the contemporary fashion market; creation in Fashion Design with a focus on market with implementation of the concepts of Marketing, Design and Communication in the context of fashion; practices of creativity and technological innovation in Branding and Fashion Design Areas of Expertise Branding and Fashion Design [-]

Master in Design and Advertising

Institute of Art, Design and Enterprise - University
Campus Full time October 2017 Portugal Lisbon

The Master in Design & Advertising provides a training offer whose concept is based on the convergence of knowledge from the fields of design and advertising, bringing together in one course programme the two main areas of training in which IADE-U most has excelled. Integrating creativity and innovation in design, together with new strategic approaches in advertising communication, this course of 2nd cycle... [+]

Master in Design and Advertising The Master in Design & Advertising provides a training offer whose concept is based on the convergence of knowledge from the fields of design and advertising, bringing together in one course programme the two main areas of training in which IADE-U most has excelled. Integrating creativity and innovation in design, together with new strategic approaches in advertising communication, this course of 2nd cycle clearly stands out from other training offers at university level. Objectives Intends to train professionals able to develop strategic, creative and projectual aspects, with necessary skills to successfully enter into the labor market in the areas of advertising communication, creativity, strategic planning, new media, digital platforms, etc., integrating multidisciplinary teams. Targets 1st cycle students who wish to specialize in the current creation advertising techniques, or professionals who wish to acquire new functional skills from activities related to Design and Communication, Product Management, Market Research, Communication, Advertising, Public Relations, Events Management. Areas of Expertise Design and Advertising [-]

Digital Strategic Communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Full time Part time 12 - 30  October 2017 Portugal Lisbon + 1 more

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

Best Masters Degrees in Marketing and Communication in Portugal. RECIPIENTS Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general. OBJECTIVES The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. Specifically, the objectives include: THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability. CONDITIONS Minimum qualifications Graduation Other possible scenarios to evaluate the regulation of the course. Number of seats Minimum 12, maximum 30 students Credits 60 ECTS Course structured to crediting the Master's courses QUALIFICATIONS Other situations (see regulation of the course). INVESTMENT Application fee: € 100.00 overall Fee: € 2,000.00 [-]

Master in Marketing

Institute of Art, Design and Enterprise - University
Campus Part time October 2017 Portugal Lisbon

Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based... [+]

Master in Marketing Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based predominantly on experience or intuition. Instead, best practices and business decisions must be increasingly grounded in the field of information, concepts, and techniques, as a necessary condition for an effective relationship with the markets. Objectives In concrete terms, this Master's degree in Marketing aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and development of creativity Targets The recipients are graduates of the course, as well as business executives, consultants and teachers who wish to update and deepen their knowledge in marketing Areas of Expertise Marketing [-]