Part time Master's Program in Marketing and Communication

Top Part time Masters Degrees in Marketing and Communication 2017

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Part time Master's Degree in Marketing and Communication

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Master of International Marketing (MIM)

Hult International Business School
Campus August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York + 7 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Top Part time Masters Degrees in Marketing and Communication. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals. Curriculum Core courses form the backbone of your Master of International Marketing curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to teach the fundamentals of business strategy, along with specialized knowledge in advertising, consumer behaviour, new product development, marketing analytics, and digital marketing. Immersion Your Master degree program begins with a three-week Immersion. Immersion is the first course in all our Master degree programs and lays the foundations for a successful year. It is a combination of learning academic fundamentals, teamwork, and forging a sense of community among classmates.You will also have the opportunity to orientate yourself to life at Hult and your new home city. The Immersion course prepares you to develop into well-rounded business professionals over the duration of your program and provides the knowledge and skills required to apply a competency-based approach to leadership development. You'll end the course with a capstone simulation which introduces you to complex, integrated high-level business problems in a true-to-life team format. You'll develop and execute a corporate growth strategy, managing all functional areas of a business. Core courses For your first three modules, your core courses will focus on the fundamentals of marketing and business theory—taught from a global perspective. You will then tailor your final two modules to your individual interests and career goals with electives that you can choose to take at any of our six global campuses. Understanding the Customer Products & Innovation Strategic Brand Management Marketing Analytics & Big Data Digital Marketing Integrated Marketing Communication Business Development & Channels Global Marketing Strategy Electives As part of your Master of International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs. Practical application: Simulations & The Hult Business Challenge Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects. Career development Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy. Career Fast Track The earlier you start your job search, the greater your chance of success. Our Career Fast Track program enables you to have everything in place so you can start applying for jobs as soon as you arrive on campus. Before you start your program at Hult, you'll have access to software that gives you a line-by-line resume review, webinars on resume writing, global market employment trends, and creating a targeted job-search strategy. So when you arrive on campus you can concentrate on your studies, networking opportunities, and begin your job search straight away. Line-by-line resume reviews Webinars on global employment trends, personalizing your job search, and how to get your resume to a globally competitive standard Interactive sessions with expert Careers Advisors Personalized support We work one-on-one with you to craft a tailored career strategy and give you the tools to execute it. Coaching Throughout your program, you'll attend workshops and coaching sessions to equip you with essential knowledge and skills in areas like LinkedIn optimisation, personal branding, negotiations, interview preparation, and job search strategy. Advice You'll be assigned a personal Careers Advisor who will work with you one-on-one to help you position yourself to enter your target location and industry. They can advise you on everything from visas to job applications and long-term career paths. You also have the opportunity to have an alumni mentor. Events There is a packed schedule of career events that bring companies to campus to present, network, and recruit, as well as alumni mixers, expert guest speakers, and career open house events. Post-graduation Your career development doesn't stop when you graduate and neither does Hult's support. Constantly stay connected Your alumni network is one of your biggest assets. Hult Connect is an online portal that allows you to link with the 16,000 Hult alumni working in every major industry in every corner of the world. You'll also have access to our global job board so you can continue to take advantage of our relationship with the world's top employers seeking talent. Hult's Alumni Mentorship Program provides you with an opportunity to be a part of coaching the next generation of leaders coming out of Hult. Hult Connect, the online portal for our 16,000+ alumni network Alumni Mentorship Program Global job board and networking events Lifelong education Change never stops, so your business learning shouldn’t either. We empower you to stay up-to-date with emerging trends by taking a complimentary elective each year for the rest of your life. One elective a year, on us. Most careers span decades and critical skills can change as you progress in seniority. The rapid pace of change also means future critical business knowledge might have simply been impossible to learn during your program. Before 2004 there was no Facebook or YouTube; neither the iPhone nor Airbnb existed prior to 2007; and yet understanding the impact of these innovations is critical for business success today. At Hult, you can refresh a skillset or get up to speed in a new business trend by enrolling in one elective a year at any of our global campuses. There’s a small registration fee, but the course is otherwise free of charge. Executive education options for life. Instead of studying an elective, every year Hult alumni can enroll in a range of leadership Summer Executive Education Programs at our historic Ashridge Estate campus in Berkhamsted, U.K. Courses feature a range of leadership and development programs, and are taught by experts with practical, theoretical, and commercial experience. There’s a small registration fee, but courses otherwise cost over $10,000 so the savings over time for Hult alumni are significant. Admissions & fees Hult takes a holistic approach to reviewing your application. In addition to academic achievement, we look for cultural awareness, leadership potential, and a drive to succeed. [-]

Master's Degree In Marketing Management And Business Management

EAE Business School
Campus April 2017 Spain Barcelona Madrid

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Master In Organizing Events, Protocol And Business Tourism (MICE) (online)

School of Tourism and Hospitality - The OSTELEA
Online April 2017 Spain Barcelona

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Top Part time Masters Degrees in Marketing and Communication. Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: This Master is developed in methodology Online Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Stress management techniques: The program includes sessions on stress management techniques, an essential ability for any manager in the organization of events, whose psycho-emotional balance depends on the effective management teams. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results worldwide. DEVELOPMENT STRATEGIC PLANS Introduce the keys to the development of strategic plans and their implementation to immediate action in MICE (Meetings, Incentives, Conferencing and Exhibitions) environments. INNOVATION AND SUSTAINABLE MANAGEMENT Develop the capacity for creativity and innovation in the industry and its sustainable management through a comprehensive and specialized training, qualifying participants for assuming positions of responsibility. MANAGEMENT TRAINING Developing the necessary management skills of a global MICE business manager to make a collaborative, assertive and participatory work among all team members develop. Curriculum The Master in Event Organization, Protocol and Tourism Business Ostelea is classified into 5 modules: Structure and finance the tourism sector. Talent management and innovation. Business management organization eventosy business tourism in global environments. International Marketing, protocol events and business tourism. Master's Thesis. Professional careers Professions Career Services is a support area for students and alumni Our goal is to guide and accompany the student to reach new professional goals and achieve a better match between your expectations and professional interests with the labor market. Career Services Employment Exchange Executive Partner Employment Program Online job forum Online entrepreneurs cycle Webminars Talent Development Professional outings Director focused on business tourism and event facilities, such as palaces congresses and conventions, fairs, incentive agencies and other acts of trade promotion in the field of public relations. Hotel establishments dedicated to hosting events such as conferences, conventions and conferences. Companies using sponsorship and patronage as a communication tool and need to qualified professionals who manage events that will organize or sponsor, and to devise the sponsorship of profitable projects from the point of view of visibility and return on investment. Departments of public institutions of any area dedicated to the implementation of policies cultural and artistic heritage through design, planning and event management in this field. Specialists Protocol events both private and official, working in companies or self-employed. Marketing managers of companies focused on business tourism Organizers and directors campaigns for cultural events on commission of private, public companies or individual customers. Consultants in the development, marketing and financing events. Admissions and Qualifications ADMISSIONS The admission process guarantee the suitability of the candidates, so all participants can make the most of this learning experience. To start the admission process is necessary to fill the request for information. From that moment Ostelea will contact the candidate to close an interview which must provide the following documentation: Titulación Universitaria The Curriculum Vitae Motivation letter Two letters of recommendation After completing the interview, the Admissions Committee will examine case by case and communicate the resolution to the candidate to report the status of their admission. QUALIFICATIONS The participant who successfully completes the program will take TRIPLE CERTIFICATION: Master in Event Organization, Protocol and Business Tourism for Ostelea School of Tourism & Hospitality (OWN) Master in Event Organization, Protocol and Business Tourism EAE Business School (OWN) Master in International Tourism Management, majoring in Tourism Management International Business, from the University of Lleida [-]

Masters In Marketing Research

OBS Business School
Campus Part time 12  May 2017 Spain Barcelona

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of marketing research to define the opportunities and problems in marketing products and services; help solve management problems and thus provide support in making marketing decisions. Learn to plan and design marketing research projects. Develop the capacity to implement and manage marketing research projects. Know and understand the applications of marketing research specialties and different analytical techniques. Apply knowledge to write and prepare reports of well-organized and convincing research. Develop the skills to communicate research proposals, results, conclusions and recommendations clearly and effectively. Get a second accredited by the most reputable business school in Spain, EAE Business School, as ranked Merco (2014) and guaranteed qualification for a major public universities in Spain, the University of Barcelona (UB), with more than 560 year history. Curriculum Master Marketing Research and Customer Analysis The program lasts 12 months and can be started in May or November of each year month. It comprises a total of 10 modules and a final research project that develops markets throughout the Masters. Also, online meetings take place with industry experts and webinars with tool vendors market research, among other activities. Requirements Masters in Market Research and Customer Analysis The fundamental goal of our admissions process is to ensure the suitability of candidates. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni. These are the stages of the admission process: 1. Prerequisites for admission in February. Admission 3. Personal Interview 4. Cover letter in May. 6 Assessment Admissions Committee. Matriculation Master Degree in Market Research and Customer Analysis People who pass the evaluation of the program and meet the academic requirements established by the UB, will be awarded the UB (University of Barcelona). In addition, all persons who pass the assessment will receive the degree of EAE Business School. To obtain the degree of UB is necessary to have University Degree (Engineering Degree or Diploma). Failure to have a University Degree, once passed the different assessments, a diploma of university extension of UB is obtained. Financial Aid Master in Market Research and Customer Analysis OBS offers candidates the scholarship program to promote continuing education for professionals, entrepreneurs and managers. To apply for one of these grants, which fund part of the program, candidates must be admitted to the program and meet the specified requirements. The Admissions and Scholarship Committee will assess the adequacy of the profile and the career of the candidates, the reasons given in the letter of scholarship application and the candidate's professional and academic recommendations. [-]

Master in Visual Brand Design

Domus Academy
Campus 12  September 2017 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Top Part time Masters Degrees in Marketing and Communication. Imagine. Symbolize. Synthesize. The concept of branding has evolved far beyond company logos and colors. Today, branding incorporates several disciplines, from visual design to sound design; from storytelling to consumer psychology to marketing. Branding is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. It is a voice, a tone, an integrated vision formed by the synergy of research, design, narration, graphics, music, and more. In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. Audience The program is designed for candidates with a first-level degree in visual and graphic design, design, communication, marketing, or related disciplines. Outcome During this degree program, students will: Demonstrate the ability to create innovative visual branding concepts, scenarios, and solutions for a variety of diverse companies, industries, and organizations. Effectively communicate concepts, methods, and design proposals through a variety of techniques, including visual, verbal, and prototyping. Program The Master in Visual Brand Design aims to form visual brand designers and dynamic brand managers who are innovative, visionary, versatile, direct, and effective. The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the nature, languages, and values of the contemporary design scene Analyzing new aesthetic and behavioral trends in the marketplace Gaining hands-on experience with a wide range of visual design techniques Investigating methods and tools for research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to visual brand design. Some possible workshop topics include the following: Use a mix of communication strategies and design tools in order to develop the global brand identity of a small to medium-sized company, a product line, and/or a startup. Develop a proposal that combines design approaches in a new, innovative, and surprising way. Your project might involve an established brand, an emerging company, a company that wishes to reposition its business, or a new venture. Analyze user activity and social behavior to solve product design problems; use narrative design tools, such as storytelling, storyboards, and video. Explore the design process from the point of view of people and their activities in everyday contexts. Learn to decipher people’s needs, expectations, and desires; develop use scenarios; and create and validate solutions. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Visual Brand Design program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies like these in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: Bastard, Danone, Forevermark, Fundación Escultor Berrocal, Glamour, Mondadori, Park Hyatt, Royal Rose, Smartbox, Unieuro. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Faculty The Master in Visual Brand Design program relies on the collaboration of a network of visiting professors, designers, and company representatives, coming from various sectors of industry, to lead hands-on workshops and involve students in international initiatives. Career Opportunities The Master in Visual Brand Design program trains visual brand designers and brand managers to design and manage brand identity for companies in various sectors of industry on both a local and international scale. Graduates may launch their careers in fields such as fashion, design, events, trade shows, services, digital media, or public administration. They may work for the marketing department of any company or for graphic design or advertising agencies. Or they may choose an entrepreneurial path. [-]

MSc Global Marketing

Glasgow Caledonian University, London (GCU London)
Campus January 2017 United Kingdom London

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. [+]

In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business. The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial within global marketing. The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to address these challenges. You will enhance your student employability through participation in a wide-range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers. [-]

Master in Business Management / Latin American Markets

Bologna Business School
Campus 12  December 2017 Italy Bologna

The Master in Business Management – Latin American Markets, was conceived in order to train contemporary managers to be capable of successfully applying marketing, finance and production techniques to the unique and specific aspects linked to this new emerging market. [+]

Top Part time Masters Degrees in Marketing and Communication. Master in Business Management / Latin American Markets The Master in Business Management – Latin American Markets, was conceived in order to train contemporary managers to be capable of successfully applying marketing, finance and production techniques to the unique and specific aspects linked to this new emerging market. The Master is carried out in collaboration with the School of Economics and the School of Foreign Languages and Literature of the University of Bologna, because with any new market it is important to link linguistic and communicative aspects to the comprehension of management tools. For European companies the export to Latin America has reached a quota of more than 25 billion euro per year. The regional environment in this territory displays very characterizing internal differences and cultural peculiarities. This Master helps in understanding the business opportunities of this market and evaluating its environmental, normative and cultural obstacles and potentials. The Latin American Markets track of the Master in Business Management provides a study period in Bologna for learning the analytical, operative, research, management and marketing tools necessary for managing a company interested in internationalization. Furthermore, thanks to a special partnership with universities and local businesses, the Master in enriched with a studyterm and business project which will be carried out on-site in Buenos Aires. The Master concludes with a 3-month internship at a company. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee. KEY FACTS FORMAT: Full-time LANGUAGE: Italian DURATION: 12 months CFU/ECTS: 60 AVERAGE AGE: 26 PARTICIPANTS: 20-50 CALENDAR APPLICATION DEADLINE: November 11, 2016 SELECTION: November 16, 2016 ENROLLMENT DEADLINE: December 12, 2016 START DATE: December 2016 STRUCTURE The Master in Business Management – Latin American Markets is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into three terms: First term: December 2016-April 2017, in Bologna Second term: May 2017-July 2017,in BuenosAires, in the Argentinian campus of the University of Bologna Internship: September 2017-December 2017, in Latin America or Italy, as the student chooses. One of the unique characteristics of the Latin American Markets concentration is that it is conducted in two locations. During the first term, the Master takes place at the Bologna campus of the Bologna Business School, with courses in business administration intended to consolidate and apply to company cases the concepts, and technical and operational methodologies learned in class. From May onwards, students move to the Buenos Aires campus of the University of Bologna, where they participate in courses and projects with partner companies with a focus on Latin American markets. The component of the master held in Buenos Aires will be conducted mainly in Spanish, so knowledge of the language is a mandatory requirement for entry to the master. Classroom participation is about 30 hours per week and is structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships. The course is enriched by 3 extensive company projects with a sectorial approach (each lasting one month) that are spaced and integrated with classroom activities and case studies. The Master offers courses of Business Administration intended to consolidate the conceptual knowledge, and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Latin American Markets. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term. The Master program is constantly updated and adjusted to market needs through continuous interaction between faculty and a specific Management Committee: Lorenzo Baroncini, President and Director General, Ducati Energía Sud América S.A. • Pablo Cámara,President, Coffice S.A., Lavazza • Nicolás De Gracia, President and CEO, Telespazio Argentina S.A. • José María Hidalgo, General Director, ENDESA • Franco Livini, President, Pirelli Neumáticos SAIC • Cesare Margotta, President, Seguros Generali Argentina, Vicepresident, Caja de Ahorro y Seguros S.A. • Rubén Cesar Moleon, Managing Director, Pilotes Trevi • Cristiano Santiago Argentino Rattazzi, President, Fiat Argentina, Vicepresident, ADEFA • Natale A. Rigano, President, Fiat Industrial Argentina COURSES ADMINISTRATION AND AUDIT BUSINESS COMMUNICATION BUSINESS SPANISH CORPORATE FINANCE DIGITAL MARKETING INTERNATIONALIZATION OF COMPANIES IN LATIN AMERICAN MARKETS MANAGEMENT OF LATIN AMERICAN MARKETS MARKETING MARKETING RESEARCH SUPPLY CHAIN MANAGEMENT LEARNING METHOD The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonies and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories. The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects. This project vision consists of: a business plan (January to December 2017) developed during the entire Master 3 major projects of 1 month each (May, June and July 2017) related to the chosen field other shorter projects within single lessons the final project for the internship. CAREER DEVELOPMENT Building synergies with businesses is a priority and a distinguishing characteristic of all programs of the Alma Bologna Business School, including the Master in Business Management – Latin American Markets. The School is fully dedicated to preparing students for the job market and it accomplishes this through systematic career development, with an ongoing commitment to combine the best professional projects by students with the demands of businesses. The internship is an excellent springboard to the professional world, evidenced by the fact that six months after completing the full-time master at Alma Bologna Business School, an average of 85% of alumni are working in a company. FEES The tuition fee for the Master is 11,200 euros (VAT free) to be paid in three installments: First installment: 1.500,00 euros Second installment: 6.000,00 euros Third installment: 3.700,00 euros The fee includes participation in theMaster, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus. Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. HONOR LOAN Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”, a long-term and low-interest honor loan. Main characteristics: Loan amount equal to the enrollment fee Reduced interest rate No collateral required Repayable in 10 years No early closing fees SCHOLARSHIPS Bologna Business School provides merit-based partial scholarships to the leading candidates in the selection process. Furthermore, at the end of the master, the School assigns a prize to the best student. Furthermore, participants enrolling in the Master in Business Management with a concentration in Latin American Markets are entitled to a special fee reduction of 2,000 euros. The cost of the Master can be covered in full or partially by third parties: public bodies, foundations, or companies. INPS Thanks to the contribution of INPS (Istituto Nazionale della Previdenza Sociale), scholarships of 10.000 euros will be available to INPS employees or retired members, to their children or orphans. [-]

Master in Event Management, Protocol and Business Tourism

The Ostelea - School of Tourism and Hospitality International
Campus April 2017 Spain Madrid

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. [+]

Master in Event Management, Protocol and Business Tourism (MICE) This program will be conducted in English in Madrid The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process. Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE): In-company Master’s Thesis: The Master’s Thesis is based on a real company in the sector. Spain is the 3rd leading country in the world terms of the greatest number of conferences. Two Spanish cities feature in the Top 5 cities in the world hosting most events: Madrid and Barcelona. Organization of real events: Students taking the Master take charge of organizing the School’s event and protocol. Objectives INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach. SUSTAINABLE INNOVATION AND MANAGEMENT Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility. GLOBAL VISION Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level. TRAINING EXECUTIVES Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team. DEVELOPMENT OF STRATEGIC PLANS Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions). Study Programme Ostelea’s Master in Events Organization, Protocol and Business Tourism is divided into 5 modules: Structure and finance of the tourism sector. Talent management and innovation. Management of events organization and business tourism companies in global settings International marketing, protocol for events and business tourism Master’s Thesis. Professional Careers Professional Careers Service Employment Exchange Employment Workshops Company Meetings Graduate Programme Weekly Newsletter 4th Year Degree Entrepreneurs Series Online Employment Forum Professional Opportunities Cultural Events Organization being commissioned by private and public companies or private clients. Events organization, design and management, conducting feasibility, profitability and ROI studies. Public institution departments at a state, regional, provincial and municipal level focused on the implementation of cultural, heritage, and artistic policies through the design, planning and management of events in this field. Companies specializing in the organization of trade fairs and other commercial promotion events in the field of public relations. Hotel establishments specializing in hosting events such as congresses, conventions and conferences. Admission and Qualification ADMISSION The admission process ensures the candidates’ suitability and, as a result, all of the participants can make the very most of this learning experience. To begin the admission process, candidates must complete the information request form. After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation: University qualification Curriculum Vitae Motivation letter Two letters of recommendation English certification or interview in English After completing the interview, Admissions Committee analyses the applications case by case and notifies the candidate of its decision and informs them of their admission status. QUALIFICATION Participants who successfully complete the programme at the Madrid campus will receive a TRIPLE QUALIFICATION The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality. The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School. The qualification from the Universidad Rey Juan Carlos In order to receive the qualifications granted by EAE and the University, participants must fulfil the requirements stipulated by these institutions. [-]

Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Top Part time Masters Degrees in Marketing and Communication. Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the other more focused on strategy persuasion, branded content, more developed and oriented sectors of products and consumer services. Objectives: To train professionals specializing in the creation and development of advanced digital projects with choice of specialization in: Projects for advertising and strategic communication: Students will form on the ideation and prototyping of digital communication strategies for brands and organizations. As for practical training, students can opt for web design and mobile application design interaction design projects into space: The student will be formed in the conception and development of interaction design applied to space in general that is, retail, entertainment, monuments, museums, infrastructure and public space ... As for practical training, students can opt for interactive design for smart cities or to carry out a pilot project of interaction. Studies Programme: Data Sheet Credits: 66 ECTS Duration: 1 year Qualification: Masters in Design and Development of Digital Projects Language: Spanish and English offer specialty itineraries face: Digital Projects Advertising and Strategic Communication Projects interaction design interactive space First semester Module I - Theoretical framework and context (8 ECTS) Module II - Methodology and advanced design processes for interactive websites and apps (12 ECTS) Module III - Programming, development and prototyping of digital interfaces (12 ECTS) Second semester Module IV - Managing digital design (6 ECTS) Specialty 1: strategic communication projects and advertising (10 ECTS) Specialty 2: interaction design projects for the space (10 ECTS) Master final thesis (12 ECTS) External Practices (6 ECTS) [-]

MSc in Marketing Management

Global Business School Barcelona
Campus 9 - 12  October 2017 Spain Barcelona

With an emphasis on the application of marketing concepts, tools, and techniques in a real world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. [+]

With an emphasis on the application of marketing concepts, tools, and techniques in a real world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. Now more than ever, organizations in Spain, Europe, and around the world require leaders who understand the strategic marketing issues that directly impact the corporate performance. The MSc in Marketing degree prepares future managers to take a central role in helping resolve marketing issues on a global scale. The MSc in Marketing from Global Business School Barcelona focuses on developing students’ abilities to analyze and evaluate a rapidly changing global business environment, plan accordingly, and implement innovative marketing solutions. MSc in Marketing graduates will be able to: - Demonstrate the skills needed for a successful career in marketing on a global scale. - Analyze the international business environment to produce effective, customer-oriented marketing solutions for different types of organizations. - Develop their managerial competencies through teamwork, leadership, and communication analysis. Language English. If your English level is not sufficient, you can first join our intensive English Language Preparation course before starting your degree. Duration Students would normally be expected to complete a Master's degree in English within one academic year of full-time studies. Depending on the starting quarter, it may take from 9 to 12 months. Deadline Because of the modular format, applications are accepted all year round. Students may start their studies in October, January, or April. Students who are not citizens of the European Union are encouraged to apply earlier in order to allow time for student visa processing. Entry Requirements To qualify for admission to this degree, you must: - have earned a Bachelor's degree or equivalent, or higher degree, OR have a minimum of three years of working experience; - provide a proof of English language proficiency; - complete all required forms for admission and submit all required documents [-]

Master (MA) Communication Design

Ravensbourne
Campus Part time 1 - 2  August 2017 United Kingdom London

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

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MA in Technologies and Codes of Communication

Link Campus University
Campus November 2017 Italy Rome

The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at [+]

A good technical knowledge is the basis for successfully deal with planning and creativity. Digital media and the speed of evolution of ICT (Information and Communication Technologies) in fact challenge continuously new professionals. Three years Bachelor’s Degree and the Master’s Degree programs are conceived to provide essencial tools necessary to engage these challenges. A free Italian language course will be offered to all students who pre-apply by the first week of June. Through continuous research and study, then, you will master the digital world to use it as a tool for creating cutting-edge products and to design new and more exciting services to users. Course of study The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at "making real", in collaboration with research centers within the university and with other entities related to it, the theoretical aspects discussed during the lessons. Another unique feature of the course is the presence of a highly qualified faculty and represented by leading figures from the world of ICT and interaction design, which have significant experience both nationally and internationally. These can thus ensure the transfer of experiences, expertise and knowledge accumulated during their career for students enrolled. FIRST YEAR Methodology and Techniques of Social Research Sociology of communication languages Sociology of new media and social networks Semiotics artifacts and image theory Interaction Design I Elements of Programming I (Web and mobile) Integrated course of communication Cognitive Psychology Analysis and visualization databases SECOND YEAR Laboratory of computer graphics, modeling and 3D printing Interaction Design II and Design Lab Interfaces English for multimedia communication Materials to be chosen Skills [-]

Advanced Master In Marketing & Data Analytics (Taught In French)

NEOMA Business School
Campus Part time 12  September 2017 France Paris

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

Top Part time Masters Degrees in Marketing and Communication. RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most companies involved and advances in big data exploitation of marketing. THE PROGRAM CONTROL OF THE ANALYTICAL DATA BIG APPROACH TO ENHANCE THE DECISION AND MARKETING OPTIMIZATION OF THE KING FUNDAMENTALS OF MARKETING DECISION: Strategy Marketing - Consumer Behavior and the Buyer - Brand Management - Marketing and Digital Communication - Multichannel Distribution - Customer Relationship Management (CRM) - Marketing Services - Launch of New Products and Open Innovation - International marketing. ORGANIZATION AND TECHNOLOGY SYSTEMS: Digital Transformation - New Business Models and Sharing Economy - Organizational Behavior, Decision and Performance - Project Management and IT - Management Information Systems - Operations Management. METHODS AND TOOLS DATA BIG: Data Driven Marketing - Marketing Research - Research Methods Qualitative - Datamining (descriptive and predictive) with SPSS - Applied Econometrics and Time Series - Relational Database and Business Reporting (SQL, Spreadsheets and Spreadsheets; SAS , Python, R) - Data Privacy and Ethics - Data Visualization. BIG DATA ANALYTICS: Marketing ROI and Optimization - Marketing Analytics - Sales and Business Analytics - Revenue Management and Pricing - Supply Chain and Operations Analytics - Market Forecasting - SEO / SEM - Social Media Intelligence - Semantic and Text Mining - Web Analytics - Retail Analytics. SKILLS AND HUMAN SKILLS: Creative Thinking and Emotional Intelligence - Leadership and Team Building - Personal Development and Self Knowledge - Personal Branding - Communication and Persuasion - Conflict Resolution and Negotiation. RESIDENTIAL SEMINAR '' BIG DATA IMMERSION '' - PARTNERSHIP WITH THE IMPERIAL COLLEGE LONDON The participants of the MS Marketing & Data Analytics will have the opportunity to attend an intensive seminar of 3 days in London at KPMG Centre for Advanced Analytics at Imperial College. The educational program will meet some partner companies from central and leading faculty researchers around big data challenges in marketing and strategy and analytical levers for innovation, value creation and performance. Imperial College is a multi- disciplinary university, based in South Kensington in central London, specializing in sciences, management, engineering and medicine. It is regularly ranked among the 10 best universities. PROJECTS AND SIMULATION SIMULATION GAME ON LINE Markstrat Designing complex environmental marketing strategies and make decisions for High Tech products for differentiated markets. Identify and analyze the right data to the declination of strategic and operational marketing policies for a better performance against competitors. CRM SIMULATION SUMMARY scenario-based exercise and immersion in farms with a CRM database in collaboration with a partner brand. Apprehension, contextualization and analysis of multi-channel customer data to improve the efficiency, optimization of CRM campaigns and increasing customer value. STRATEGIC CAPSTONE Synthesis Project and cross on a data analyst marketing mission and speaker after all MOH seminars. This is an opportunity to mobilize statistics and predictive approaches to marketing decision making in a given sector (FMCG, B2B, pharmaceutical, banking and insurance, ...) or a specific channel (mobile analytics, social analytics, digital analytics ...). PROFESSIONAL THESIS The thesis consists of a research carried out by the participant under the direction of a supervising expert. This is an exercise in deep reflection to review and solve a problem by combining review of the academic literature and a qualitative field study and / or quantitatively to put into perspective the results and provide operational recommendations. MS Thesis is an opportunity to deepen knowledge in a specific field and to attest to the expertise of the student in the context of a professional valuation. SOME BUSINESS TARGETS marketing analyst Master data manager / analyst Business analyst CRM Analytics Manager Consumer & Market Knowledge Analyst Head of digital product Chief data officer Market (ing) researcher Digital analyst / web analytics Customer and multichannel manager Customer experience manager Marketing data expert / consultant Consultant / Project Manager Big Data marketing consultant analytics Digital data officer / marketing manager digitalv Data mining manager Data planner Responsible for customer knowledge / standby Market Consultant SI / SIM Director customer journey Brand Reputation Manager Community Manager and Social Intelligence PRACTICAL INFORMATION recorded training RNCP. Heading Level 1 (+5). part-time training provided on the campus of Paris. CONDITIONS OF ADMISSION Open to candidates holding a Bac + 4/5, experienced managers, working professionals ADMISSION Selection of application, motivation interview and English test APPLICATION FEE € 100 DURATION 12 months (400 hours) - 3 days (Thursday, Friday, Saturday) every 3 weeks in parallel mission in business BACK October 2016 COST OF TRAINING € 15.300 SESSION ADMISSION 2016-2017, contact Gwenaelle TOULLEC (gwenaelle.toullec@neoma-bs.fr) [-]

MaBDA – Master in Big Data Analytics

LUISS Business School
Campus March 2017 Italy Rome

LUISS Business School’s Master in Big Data Analytics, developed in partnership with Oracle, provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished [+]

LUISS Business School’s Master in Big Data Management provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished Data Scientist. The digitalisation of the world economy is making data available at an unprecedented pace. Companies and organisations around the world are working to make data an integral part of their business model. A key ingredient in the recipe for a successful data-centric decision approach to business is the “data scientist”. This new professional figure is highly demanded as enterprises are increasingly harnessing the data at their disposal. Several surveys conducted in Europe and in the US show that the “data scientist” is one of the most requested professional figures. The Master in Big Data Management is a perfect opportunity for all those who are seeking a career in the fascinating and fast-growing world of data as a qualified data scientist. PROGRAMME Students begin with the Preparatory and General Management courses and then focus on the electives and different lab activities, in order to guarantee a gradual professional and personal growth for each student. In the final months of the programme, the Field Project will allow students to put their knowledge into practice. The programme lasts 12 months composed by 8 months lectures based followed by a 4-month period of Field Project. Preparatory Courses Information Management Concepts Introduction to Big Data Infrastructure Introduction to Data Management Introduction to Big Data Programming Introduction to Statistics for Data Scientist Specialised Courses IT Courses Information Collection and Transformation Technology Access Tools Advanced Visualisations Advanced Programming for Big Data Methodological Courses Statistics Econometrics Economic Forecasting Machine Learning Business Courses Corporate and Business Strategy Marketing Analytics Financial Economics and Analytics THE TRAINING OFFERED The programme’s curriculum is designed to teach students how to harness and process massive amounts of data, design analytical models and interpret them to help in designing marketing campaigns, understand customers’ behaviour and optimise all business processes. ADMISSION REQUIREMENTS - BACHELOR OR MASTER’S DEGREE in economics, statistics, engineering, information systems, mathematics or related fields - FLUENCY IN ENGLISH - ADMISSION TEST (mandatory) [-]

Master's Programme in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus 18  Switzerland

The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. [+]

Top Part time Masters Degrees in Marketing and Communication.

 

Objectives:

Customer value – the goal of sustainable corporate management

In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. ... [-]