A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
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Master's Program in Marketing and Communication in Oceania
The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of [+]
Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]
This program aims to develop your practical knowledge of, and research skills in, local and international industries. [+]
The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]
This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these... [+]
Master of International Communication
This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these situations in relevant contexts.It draws on a variety of fields of study, including media communication, international relations and cultural studies.
Key featuresGives you access to the research strengths of our academic staff Provides you with specialised knowledge and skills in the field of international communication Examines problems in the areas of communication and modernisation in relevant contexts This degree can be combined with the Master of International Business or the Master of International Relations ... [-]
RMIT’s online Master of Marketing is designed for current and aspiring managers looking to increase their knowledge across an all-of-business approach to marketing. It’s also the perfect tool for entrepreneurs who need to be across every aspect of business marketing to start up a new venture. [+]
The Master of Arts in Communication Management provides advanced contemporary study and practice in professional communication management. It is suitable for current and aspiring practitioners who want to attain the relevant expertise to achieve their career goals. Students can major in the areas of Public Relations, Integrated Communication, or Organisational Change and Communication. Alternatively, students can elect to complete generalist studies which provide a foundation for the broad field of communication management practice. [+]
Academic staff involved in the course have substantial industry experience and have undertaken research in the field.
Graduates of this course have: advanced understanding of communication and its management the ability to synthesise communication theory and practice the ability to analyse, design, cost and evaluate a communication strategy a sensitivity to ethical and legal issues related to communication a capacity to reflect on the roles and responsibilities of communicators the capacity to apply perspectives that are intercultural and global, and a sensitivity to issues of exclusion, equity and justice. A full list of the graduate attributes of the course is available from UTS: Communication.... [-]
The Master of Creative Industries offers a unique opportunity to acquire the high-level digital content and professional communication skill-sets that are so necessary to prosper in the contemporary media landscape. [+]
The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. [+]
The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers.... [-]
A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]
The global shortage of skilled ICT professionals means you'll be sought-after on a global scale for a diverse range of roles across multiple sectors. [+]
Provides graduates in a different discipline with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications and to demonstrate their understanding [+]
Master of Communications
Provides graduates in a different discipline with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications and to demonstrate their understanding and research ability with a thesis. Disciplines offered for specialisation include:
- Creative Services
- Film & Video
- Interactive Media
- Mass Communication
- Media & Cultural Studies
- Public Relations
Advertising Executive, Advertising Manager, Web Developer, Web Manager, Journalist, Public Relations Manager, Marketing Manager, Scriptwriter... [-]
Develop the media communication, international relations and cultural studies skills you need for an international communications career. [+]
The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an [+]
Master of Marketing (MMktg)
The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an important part of strategic business decision making and this programme will equip you with the knowledge, understanding and skills of marketing to help in the decision making process. It offers an exciting and rewarding opportunity to study marketing for someone who already has a degree. It will enhance career opportunities and employment prospects.
Minimum entry requirements:
Master of Marketing
• A bachelor’s degree (in any discipline) with a minimum of a Bminus grade average in papers at Level 7 or equivalent.... [-]
The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]
Master of Advertising
The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]