Master's in Marketing and Communication in Oceania

Top Masters in Marketing and Communication in Oceania 2017

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Do you want to study in Oceania? The two most in demand study destinations on Oceania: Australia and New Zealand, both together offer a uncommon and very distinctive study adventure.

Master's Program in Marketing and Communication in Oceania

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Master of Marketing (MMktg)

University of Auckland Business School
Campus Full time 18  March 2017 New Zealand Auckland

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of [+]

Best Masters Programs in Marketing and Communication in Oceania 2017. The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies. Career prospects With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options. Degree structure The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management. You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world. Academic requirements To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science. In assessing your application we will take into account the ranking of the institution at which you completed your bachelors degree as well as the grades achieved in the relevant subjects. *Applicants who have completed advanced course(s) in an undergraduate degree which are considered substantially similar to courses in this programme will be required to complete substitute course(s). Advice will be provided to students on a case-by-case basis. English requirements Our Business Masters programmes are taught entirely in English. You must therefore be able to understand, speak and write English fluently. To be eligible for entrance, international students must achieve: - Academic IELTS 6.5, with no band less than 6.0, or; - TOEFL (paper-based) 575 (TWE 4.5), or; - TOEFL (internet-based) 90 (written 21), or; - Foundation Certificate in English for Academic Purposes (FCertEAP) B-. [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 France Nice Australia Sydney + 2 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master of Commerce

Curtin University
Online & Campus Combined Full time Part time January 2017 Australia Perth Sydney + 2 more

This program aims to develop your practical knowledge of, and research skills in, local and international industries. [+]

Best Masters Programs in Marketing and Communication in Oceania 2017. Master of Commerce This program aims to develop your practical knowledge of, and research skills in, local and international industries. The majors in this course allow you to specialise in various disciplines in commerce and are suitable if you wish to expand your existing knowledge or change your career trajectory. Major areas of study: Professional Accounting CPA Australia Extension Advanced Accounting CPA Australia Extension Applied Finance Applied Economics Marketing Information Systems and Technology Supply Chain Management. Research project units within the course aim to develop high levels of communication and research skills, as well as creativity and flexibility in the application of knowledge and skills to new situations. Credit for previous study Applications for credit for recognised learning (CRL) are assessed on an individual basis. Applicants with a recognised undergraduate degree in marketing or a related discipline may be eligible for a maximum of 100 credits CRL. Australian & NZ students ENTRY REQUIREMENTS: A bachelor degree or an equivalent qualification in any discipline from a recognised tertiary institution. You are also required to meet Curtin’s academic and English language entry standards. WHERE: Bentley or Sydney This course may not be offered at all locations every year. WHEN: February or July HOW: Full-time or part-time STUDY: Off-campus, mixed on- and off-campus, partially online and on-campus DURATION: Expected completion: 2 years Minimum completion: 1 years International students 2015 ENTRY REQUIREMENTS: A bachelor degree or an equivalent qualification in any discipline from a recognised tertiary institution. Minimum English language entry requirements: IELTS ACADEMIC (INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM) Writing 6.0 Speaking 6.0 Reading 6.0 Listening 6.0 Overall band score 6.5 Certificate in Advanced English (CAE): Grade C Pearson Test of English Academic: 58 WHERE: Bentley or Sydney This course may not be offered at all locations every year. WHEN: February or July HOW: Full-time STUDY: Off-campus, partially online and on-campus DURATION: 2 years full-time or equivalent part-time [-]

Master of Advertising

Bond University
Campus Full time 54  January 2017 Australia Robina

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]

ENTRY REQUIREMENTS Completion of a bachelor degree in a field cognate to the proposed master’s degree. PROGRAM DESCRIPTION The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience. PROGRAM STRUCTURE Foundation Subjects (6) Advertising Masterclass: Brand Experience & Advanced Strategic Planning Code for Creatives Consumption, Experience and Design Design, Thinking and Ideation in Advertising Social Media: Risks and Opportunities OR Public Relations Masterclass Design Communications Studio Subjects (3) Advertising Studio I Advertising Studio II Advertising Studio III PROFESSIONAL OUTCOMES The Master of Advertising program will enable you to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program will prepare you for the dynamic culture and interdisciplinary knowledge base that characterises the modern advertising industry. A particular focus of this program is for students to develop a strong portfolio of work, which is essential for starting a career in advertising and the creative industries in general. The strategic thinking, visual creativity, public engagement, design and technology skills, strategic management and entrepreneurial outlook developed in this degree will also provide you with a wide range of career opportunities in the broader field of the creative industries. For students interested in establishing a pathway into higher education, the program provides the opportunity to identify and pursue research projects that could lay the foundation for doctoral studies. [-]

Master of International Communication

Macquarie University
Campus Full time January 2017 Australia North Ryde

This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these... [+]

Master of International Communication

 

This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these situations in relevant contexts.It draws on a variety of fields of study, including media communication, international relations and cultural studies.

 

Key features

Gives you access to the research strengths of our academic staff Provides you with specialised knowledge and skills in the field of international communication Examines problems in the areas of communication and modernisation in relevant contexts This degree can be combined with the Master of International Business or the Master of International Relations ... [-]

Master of Marketing (Online)


RMIT University: Online
Online Part time October 2017 Australia Melbourne

RMIT’s online Master of Marketing is designed for current and aspiring managers looking to increase their knowledge across an all-of-business approach to marketing. It’s also the perfect tool for entrepreneurs who need to be across every aspect of business marketing to start up a new venture. [+]

RMIT’s online Master of Marketing is designed for current and aspiring managers looking to increase their knowledge across an all-of-business approach to marketing. It’s also the perfect tool for entrepreneurs who need to be across every aspect of business marketing to start up a new venture. You will learn how to: perfect your expertise in planning, directing, implementing and monitoring develop core skills to deliver effective strategy improve your personal management skills better understand the relationship between marketing and other areas of management Engage with industry-renown experts who will help you see the role of marketing in new and unimagined ways. Our online course allows you to develop a breadth of knowledge, focusing on practical, real world tools and strategies which also apply to your personal career aspirations, so you can keep moving ahead. What you will study: Marketing Management Consumer Behaviour Marketing Research Marketing Communication Strategy Product Innovation Interactive Marketing Business and Network Marketing Services Marketing Social Marketing Brand Strategy Strategic Marketing Business Research Design 
 The benefits of studying online with RMIT Study while you work full-time RMIT’s accelerated online program prepares you for greater career success, while you continue to work full time. This flexible approach to postgraduate study offers more opportunity to carry on with life commitments while advancing your career. Finish sooner You can enrol into any of our six study periods throughout the year; each study period is seven weeks long. So whether you need to fit your study around work, family, or treks through the Himalayas, you can create a timetable that suits you. No on-campus exams or lectures
 While you will have online assessments, the Master of Marketing delivers a convenient online program without the requirement for on-campus attendance and traditional exams. All lecture material and content is delivered direct to you through an interactive online learning platform, wherever you are. Access to world-class academics Our online program is developed and led by renowned academics and industry leaders who possess the most up-to-date knowledge to equip you to tackle management challenges. We’ve simply optimised our on-campus content for the digital classroom to make studying more achievable for busy lifestyles. Work-connected learning
 The driving force behind our program is the industry connections you’ll make while studying. Learn from renowned academics and industry leaders, while guided by a notable advisory board of executives. This means that what you learn can be applied to your work immediately. Dedicated support and assistance Our study concierges are experts in student support and will be with you every step of the way, available to help you throughout your study journey. Students will receive one-on-one guidance, assistance and motivation as well as help you access any tools, resources or services you need, and help you achieve your study goals. Program intakes 6 intakes annually (October, January, March, May, July and September). Nested qualifications In addition, our Master of Marketing encompasses courses that make up our Graduate Certificate, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses. The Graduate Certificate is also a pathway to the masters for some students (see entry requirements). Entry requirements Australian Bachelor degree or equivalent, or higher level qualification, in business (or a related discipline); or RMIT Graduate Certificate in Marketing. Applicants with a degree in a non-business or related discipline need to apply for the Graduate Certificate in Marketing to complete the Masters degree in two years accelerated part-time mode. [-]

Master of Arts in Communication Management

University of Technology Sydney
Campus Full time Part time 1.5  January 2017 Australia Sydney + 1 more

The Master of Arts in Communication Management provides advanced contemporary study and practice in professional communication management. It is suitable for current and aspiring practitioners who want to attain the relevant expertise to achieve their career goals. Students can major in the areas of Public Relations, Integrated Communication, or Organisational Change and Communication. Alternatively, students can elect to complete generalist studies which provide a foundation for the broad field of communication management practice. [+]

Academic staff involved in the course have substantial industry experience and have undertaken research in the field.

Graduates of this course have: advanced understanding of communication and its management the ability to synthesise communication theory and practice the ability to analyse, design, cost and evaluate a communication strategy a sensitivity to ethical and legal issues related to communication a capacity to reflect on the roles and responsibilities of communicators the capacity to apply perspectives that are intercultural and global, and a sensitivity to issues of exclusion, equity and justice. A full list of the graduate attributes of the course is available from UTS: Communication.... [-]


Master of Creative Industries

Western Sydney University
Campus Full time Part time 2 - 4  January 2017 Australia Sydney + 1 more

The Master of Creative Industries offers a unique opportunity to acquire the high-level digital content and professional communication skill-sets that are so necessary to prosper in the contemporary media landscape. [+]

This course is offered at the Parramatta City campus. The Master of Creative Industries offers a unique opportunity to acquire the high-level digital content and professional communication skill-sets that are so necessary to prosper in the contemporary media landscape. Media professionals are now required to understand and connect with their audiences across broadcast, online, mobile and other channels and to integrate new platforms and social media into their mix. This course is designed for media, marketing and creative professionals wishing to substantially reorient, enhance or develop their current skills and research capacities, to respond to the challenges and opportunities of convergent media. You will develop advanced strategic thinking capacity, build skills and resources, and explore the future of a converged world. You will also learn how to leverage these skills and capacities in a range of environments: commercial, government, and third sector. You will extend your experience portfolio, building advanced capacities in creative/conceptual enterprise, strategic communication, new research methodologies and creative development and content creation for convergent media. There are opportunities to develop high-level strategic plans for real-world organisations, to deliver a multi-platform/convergent media product, to undertake an in-depth academic or practice-led research project, and to intern professionally in the field. From mobile media to social media, from gaming to strategic communication, you will acquire a thorough knowledge of the converged professional landscape. Details Today's media landscape is characterised by the breakdown of traditional media silos and the transformation of media production and consumption practices. Media, marketing and creative professionals are now required to understand and connect with their audiences across broadcast, online, mobile and other channels and to integrate new platforms and social media into their mix. The School of Humanities and Communication Arts offers superior academic and production resources with a recent refurbishment of its TV studio, broadcast facilities, streaming server and a live, outside broadcast facility. These facilities will enable you to develop a professional pitch and prototype in the production format of your own choice and receive critical feedback from leading industry professionals. Admission Applicants must have successfully completed an undergraduate or postgraduate degree in communication, information technology, society and culture, creative arts, public relations or marketing; OR Have a minimum of five years full time or equivalent work experience in one of the following areas: journalism, public relations, advertising, marketing, media production, communications, media relations, design, visual communication, creative arts or multimedia. Applicants seeking admission on the basis of work experience MUST support their application with a Statement of Service for all work experience listed on the application. [-]

Master of Marketing

University of Newcastle
Campus or Online Full time January 2017 Australia Newcastle

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. [+]

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

 

By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers.... [-]


Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2017 Australia Newcastle Sydney + 1 more

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry. The Master of Marketing is one of the few programs that recognises relevant professional experience and may result in credit being granted for up to four courses. This means you could reduce your study by up to a third! To learn more about what your professional experience can provide you with, please visit the Professional Development tab. The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life. Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you. Is it for you? Are you searching for a qualification that will enhance your knowledge and capability as a marketer? Due to the dynamic and competitive nature of today’s industry, it is important to be highly skilled in order to be an effective marketer but also for constant professional growth and to improve career opportunities and promotions prospects. The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the faculty, with focus placed on marketing communications, brand management, services and relationship marketing, global marketing, digital marketing and marketing research. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively capture, communicate and deliver value to your target consumers. The program offers students the opportunity to learn from a blend of cutting-edge academic research with the latest insights from industry. With learning delivered via face to face or an integrated online learning platform to suit busy work schedules and/or personal commitments, the University of Newcastle’s Master of Marketing will enhance your knowledge of marketing, at a time and place that suits the demands of your life. Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns. Career Pathways The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction. If you are looking to enter a marketing management role, the Master of Marketing program will give you the edge you need. Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. By completing the Master of Marketing, you will differentiate yourself from other marketers in that you will possess a broad range of marketing knowledge and skills, and you will understand how these skills inter-relate with other organisational functions, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including: Marketing manager Brand manager Marketing communications specialist Market research analyst Media analyst Marketing operations specialist Admission Requirements There are two pathways into the Master of Marketing. Direct entry into the Masters Program (120 units) will be available for applicants who have: 3 year Bachelors Degree in the discipline; or 3 year Bachelors Degree not in the discipline + 1 year relevant business experience; or At least 7 years business experience, including 2 years in a management position. Students entering via this pathway are able to complete 4 courses per trimester, and are able to complete courses in any sequence they wish, that is consistent with course prerequisites. Applicants with an Honours degree in the cognate area or equivalent relevant qualifications at level 8 or above will be given appropriate recognition of prior learning. The alternate pathway is through the Graduate Certificate (40 units) which will be available for applicants who have: 3 year Bachelors Degree not in the discipline; or 3 year Diploma in the discipline; or 3 year Diploma not in the discipline + 1 year relevant business experience; or 2 year Diploma in the discipline + 2 years relevant business experience; or 2 year Diploma not in the discipline + 3 years relevant business experience; or At least 5 years business experience. Students entering via this pathway will be required to: Complete the Graduate Certificate over a minimum of two trimesters (typically 20 units per trimester); and Successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate. Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program. Minimum English Language Proficiency Requirements Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy at http://www.newcastle.edu.au/about-uon/governance-and-leadership/policy-library/document?RecordNumber=D15/15438 [-]

Master of Information and Communication Technology

La Trobe University
Campus Full time 18 - 24  September 2017 Australia Melbourne

The global shortage of skilled ICT professionals means you'll be sought-after on a global scale for a diverse range of roles across multiple sectors. [+]

Best Masters Programs in Marketing and Communication in Oceania 2017. Choose Information and Communication Technology at La Trobe Get advanced skills and knowledge to launch a global career in ICT. Develop high-level skills through practical industry, IT and software projects. Learn about project management, system design, testing and documentation as you go. Follow your interests with our huge range of computer science, electronic engineering and networking electives. Learn at your own pace with options for acceleration and advanced standing. Study overseas with one of our partner universities. Career outcomes The global shortage of skilled ICT professionals means you'll be sought-after on a global scale for a diverse range of roles across multiple sectors. This course equips you for management, research and development roles in: systems and security engineering software and hardware network design, management and engineering data communications telecommunications application protocol wireless networks and more. It also prepares you for roles as a: systems analyst information technology consultant information systems administrator software and applications trainer systems engineer security engineer and more. What you'll learn How to: develop solutions to real problems in team and individual environments manage communication between upper management and technology specialists deal with social and ethical issues like computer hacking, software piracy and security breaches implement technical programs including e-commerce, data systems and mobile applications develop software, websites and IT systems. ENTRY REQUIREMENTS Australian Bachelor's degree or international equivalent, in computer science, information technology, computer engineering, electronic engineering or communication/telecommunication engineering with a credit average or higher. International students need an overall academic IELTS (or equivalent) score of 6.5. Find out more about English language requirements. [-]

Master of Communications

Edith Cowan University
Campus Full time January 2017 Australia Perth

Provides graduates in a different discipline with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications and to demonstrate their understanding [+]

Master of Communications

Provides graduates in a different discipline with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications and to demonstrate their understanding and research ability with a thesis. Disciplines offered for specialisation include:

- Advertising

- Creative Services

- Film & Video

- Interactive Media

- Journalism

- Mass Communication

- Media & Cultural Studies

- Photomedia

- Public Relations

- Scriptwriting

Related careers

Advertising Executive, Advertising Manager, Web Developer, Web Manager, Journalist, Public Relations Manager, Marketing Manager, Scriptwriter... [-]


Macquarie University: Master of International Communication

International Studies Abroad
Campus Full time 18  September 2017 USA Helena Spain Sevilla Australia Sydney + 4 more

Develop the media communication, international relations and cultural studies skills you need for an international communications career. [+]

Best Masters Programs in Marketing and Communication in Oceania 2017. Develop the media communication, international relations and cultural studies skills you need for an international communications career. The Master of International Communication is built on the research strengths of our academic staff. It examines the evolution of communication theories and strategies in response to modernization and social changes. [-]

Master of Marketing (MMktg)

AUT Business School
Campus Full time Part time 1 - 2  March 2017 New Zealand Auckland + 1 more

The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an [+]

Master of Marketing (MMktg)

The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an important part of strategic business decision making and this programme will equip you with the knowledge, understanding and skills of marketing to help in the decision making process. It offers an exciting and rewarding opportunity to study marketing for someone who already has a degree. It will enhance career opportunities and employment prospects.

Entry criteria

Minimum entry requirements:

Master of Marketing

• A bachelor’s degree (in any discipline) with a minimum of a Bminus grade average in papers at Level 7 or equivalent.... [-]


Master of Advertising

Kilroy Norway
Campus Full time 3 - 6  January 2017 Australia Melbourne

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]

Master of Advertising

 

Awarding Body:

RMIT

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]