Master in Marketing and Communication in the Netherlands

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Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

The people, language, and culture of the Netherlands is referred to as "Dutch". A modern European country today, Netherlands preserved its highly international character and is known for its liberal mentality. The Netherlands has many universities. The country has recently converted their own titles into the bachelor/master system. There are two types of universities: Academic (focussing more on theoretical knowledge, aka "Universiteit") or Applied Sciences (focussing more on practical knowledge, aka "Hogeschool")

Master in Marketing and Communication in the Netherlands

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Master in Cognitive Science and Artificial Intelligence

Tilburg University
Campus Full time January 2017 Netherlands Tilburg

The Master's track in Cognitive Science and Artificial Intelligence provides you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications. [+]

Best Masters Degrees in Marketing and Communication in the Netherlands. Master in Cognitive Science and Artificial Intelligence The Master's track in Cognitive Science and Artificial Intelligence provides you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications. Become an expert in the application of Artificial Intelligence in human cognition and communication

Are you interested in applications of Artificial Intelligence in communication techniques? Are you triggered by the question of how human reasoning can be represented in computer systems? Would you like to work for a company like Google or Philips? Then our interdisciplinary Master’s track Cognitive Science and Artificial Intelligence is your right choice! The CSAI program draws on breakthrough discoveries and insights in the two closely related scientific disciplines Cognitive Science and Artificial Intelligence. Cognitive Science is the study of human reasoning, emotions, language, perception, attention, and memory. Artificial Intelligence is the study and design of computers and software that are capable of intelligent behavior. Why Cognitive Science and Artificial Intelligence in Tilburg? Study and design at the intersection of Artificial Intelligence software and human cognition and communication Gain a deep understanding of Artificial Intelligence: the study and design of computers and software that are capable of intelligent behavior - drawing inspiration and applications from cognitive science: the study of thought, learning and mental organization concerning different types of psychological processes; such as those involved in attention, decision making, language use, memory and perception. Develop in a field that is growing, driven by the fast datafication of our everyday lives and by the implementation of AI based solutions in the context of online services, social media and business communication. Experience creative learning, employ cutting-edge techniques in the area of virtual and augmented reality, and make use of data-driven methods like data mining In the DAF Technology Lab you can employ virtual and augmented reality applications and gain experience in persuasive technology and sensing technology. Collaborate and elaborate on ideas and knowledge with fellow students, lecturers, artists and industrial partners during Creative Coding meetings. And make use of the most recent data-driven methods in digital content analysis, such as data mining, data visualization and online data collection. Experience with these techniques helps you to create an attractive professional profile for the job market. The Master's track Cognitive Science and Artificial Intelligence in short Specialization of Communication and Information Sciences Language: English Start: End of August and end of January (as of August 2017) Duration: 1 year (60 ECTS) Title: Master of Science (MSc) Best preparatory Bachelor's: Bachelor's in Communication Sciences Pre-Master's: Available in English After graduation: Intelligent Software Developer; Web Analyst; Social Media Analyst; Data Journalist; Social Robot Developer; Web Data Entrepreneur; E-Health and Healthcare Quality Analyst Career prospects Cognitive Science and Artificial Intelligence Profound knowledge of human cognition and communication, and the creative and technical skills to develop artificial intelligence solutions Organizations are very interested in graduates with both knowledge in the area of human cognition and communication, as well as the creative and innovative skills to design artificial intelligence solutions based upon it. Work areas and career prospects Graduates will be able to contribute to advancements in working fields like artificial intelligence and robotics, data science, data mining, knowledge technology and decision support systems. Examples of jobs / positions: Intelligent Software Developer Web Analyst Social Media Analyst Data Journalist Social Robot Developer Web Data Entrepreneur E-Health and Healthcare Quality Analyst [-]

Master’s Degree in International Communication (MIC)

International University of Languages and Media
Campus Full time 18  October 2017 Netherlands Groningen

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. [+]

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. The Master’s degree in International Communication (MIC) is a postgraduate programme entirely in English lasting 18 months and aimed at graduates in the communication disciplines or related subjects. By attending the MIC Master’s degree course you will be able to study in different universities all over Europe and thus obtain dual recognition. The MIC is a full-time programme lasting 3 semesters. The first semester (Professionalising Communication) has a core curriculum in which you will get training on the basic tools of communication, and takes place in one of the three partner universities. The second semester (Communication Professional in Context) is oriented towards specialisation and is held in another of the partner universities. The specialisation depends on the programme offered by the university chosen for the second semester. The third semester involves writing a thesis, under the joint supervision of the two partner universities. The certificate awarded on completion of the study path consists in a double recognition: a Master’s degree from each of the two partner universities and an overall certificate from the consortium. The three European universities which, with IULM, take part in the Hofstede Geert Consortium are: Metropolitan University (Leeds); Universitas Vilnensis (Vilnius); Hanze University Groningen. The MIC trains international communications professionals who are capable of working in a multicultural context and of anticipating global changes. Experts and consultants in Corporate Communication, International Media Relations, Public Relations, Intercultural Relations and European Public Affairs. Core Programme The first semester introduces you to the full breadth of the profession. You can study your first semester at either Leeds Beckett University, Vilnius University, or Hanze University of Applied Sciences, where you will follow the core modules for the master. Specialisation Programme Each of the consortium universities has a specific perspective of the International Communication's topic, and specialises in certain areas. You may choose the university that fits best your professional and personal goals. Hanze University of Applied Sciences The Issues Manager: The effective management of public affairs shapes public policy, public perception and public acceptance. How can public affairs/communication strategies be used as tools for dealing with public issues and be applied to exert influence and gain an advantage? This course provides the opportunity to research and plan a major project and make a public presentation and a defence to a client in a consultancy role. The trusted advisor: Knowing how to conduct evidence-based research makes one a trusted advisor. This project focusses on applied communication research, specifically the empiric and analytical phase of research, in solving grand societal issues. This course provides the opportunity to perform as a researcher and to apply modern (online) research tools and learn to develop simple and concrete metaphors that help people to organise information on issues in new ways. The engager: An organisation working internationally needs its employees to be interculturally competent. In this course you will learn how to train others and how to manage international projects within the context of a development cooperation. For this course, we work together with the Hanze Centre for Development Cooperation. Leeds Beckett University Public relations skills: This specialisation helps you become more employable in public relations by developing their competence and confidence. With a focus on writing and professional skills, you will develop writing tactics necessary for crafting and delivering communication messages via traditional and social media. You will develop PR consultancy and managerial skills, including crisis management and the role of creativity in communication management. Communication audits: A thorough and effective communication audit ensures an organisation is using the best possible communication channels available. While gaining invaluable insight into the process, you will be challenged to offer creative proposals for improving communication processes and to critically evaluate the recommendations for the client. Digital communication management: New media is rapidly re-shaping the communication industry. The aim of this specialisation is to develop a deeper understanding of new media, in theory and practice, and to critically analyse the implications for corporate communications. IULM University Development and communication: What does it take to become a communication professional in the field of development cooperation? You will develop a critical understanding of communication theory and the practical application of media in development contexts for international organisations and/or NGOs working together with developing nations. Public affairs and advocacy: Explore the art and craft of the lobbying profession. You will be immersed in the strategies, tactics, methods, techniques, regulations, and ethics of those who advocate public policy options to public officials. Social responsibility and communication: Social responsibility is one of the major focus areas of today. What is the role of the communication professional in relation to social responsibility? How can an organisation implement a socially responsible philosophy with the support of its stakeholders? Vilnius University Crisis Management and Communication: An organisation must prepare for the unexpected. The way in which an organisation responds to the unforeseen can save or even damage its reputation. You will focus on how to plan for a crisis and develop the skills needed to handle a crisis effectively. International Communication Campaigns: This specialisation provides you with theoretical knowledge about communication campaigns, implemented in the international arena. You will get a clear understanding of Intercultural communication aspects that are important in planning, organising and implementing communication campaigns. Scientific Research: This specialisation aims to expand and deepen students’ knowledge and skills in scientific research. This includes developing the capacity to assess scientific work to address both theoretical and practical scientific problems, to develop the ability to find reliable sources and the capacity to analyse scientific literature, as well as articulate findings, scientific reasoning and discussion. Public Diplomacy: The course gives the overview of the public diplomacy as means for foreign policy implementation. It also aims to develop students‘ understanding and ability to analyse how current means of communication influence the traditional diplomacy and determines foreign policy methods; whether and how the public diplomacy is employed by governments to achieve their foreign policy goals. Graduate profile Graduates of the MIC are interculturally competent communication professionals able to work in a global context from a European Perspective. They anticipate change and are able to create, offer and manage sustainable and innovative solutions to problems from the professional field at a senior managerial or consultancy level.A few examples of what could be on your business card after graduation: Account executive PR & Communications specialist Project Manager Digital Strategist and Community Manager Social Media Consultant Global Brand Management PR & Marketing Coordinator Senior International Relations Officer Intercultural Trainer Entry requirements Bachelor’s degree in related fields: communication, humanities, social sciences, business, management, linguistics; Extensive work experience in related fields may also be considered. A certificate of proof of a sufficient proficiency in the English language: either IELTS with an overall result of 6.5 and no subscores below 5.5 or TOEFL ibt total of 90 with minimum 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing. Your IELTS or TOEFL must not be older than two years. Required documents for admissions MIC application form Certified/legalised copy of your bachelor’s degree and transcripts/grade lists Certified/legalised sworn translations of your bachelor’s degree and transcripts/grade lists (if they are not in English). The translation of your diploma and transcripts need to meet the following 4 criteria’s on every translated page: Full name and signature of the translator. Translator’s contact. Date of translation. A sentence confirming that it is an accurate translation of the original document. IELTS or TOEFL iBT certificate Two letters of reference (for instructions, please see MIC application form page 6) Letter of motivation of approximately 500 words (for instructions, please see MIC application form page 4) Curriculum Vitae Copy of your passport [-]

Master’s Degree in Communication for International Relations (MICRI)

International University of Languages and Media
Campus Full time

The Master’s degree in Communication for international relations (MICRI) trains communications professionals with specific training leading to work opportunities in the international field, in public or private organisations. [+]

Best Masters Degrees in Marketing and Communication in the Netherlands. The Master’s degree in Communication for international relations (MICRI) trains communications professionals with specific training leading to work opportunities in the international field, in public or private organisations. 1st level University Master’s degree in Communication for international relations (MICRI) The MICRI Master’s degree is a 1st level postgraduate master’s degree aimed at young graduates and communications professionals, and offers high quality training for work opportunities in the international field. The study path, with a very high profile teaching body both academically and professionally, takes place over 12 months (annually) and features a combination of theoretical training and practical experience: six months of in-week formal lessons with compulsory attendance, in Italian and English, laboratory activities and individual study sessions. Following the class-based experience, and to complete the training cycle, students take part in a placement of 300 hours in an international company or organisation, in Italy or abroad. With the Milan Master’s degree in Communication (MICRI) you will become an international communications professional! For a future in business or in commercial activities overseas, in journalism, diplomatic and consular representation or in the field of international organisation and cooperation. Master Objective The Master in “Communication for International Relations” (MICRI) is an unique post graduate program in Italy, as it aims to fill the gap in the field of intercultural communication education within the European academic scenario. MICRI turns to students who have a special flair for communication and interpersonal relationships and who are also interested in politics, economics and multicultural processes: The Master in “Communication for international relations” is a one year postgraduate degree course which aims to: Develop a critical and analytical understanding of the new global context, by examining current globalization trends, with relation to the realities offered by media and communication; Offer students a challenging high qualified university environment with a strong link to the national and international communication environment. Offer a cross study approach of different subjects that allow the development of specific interests in the numerous fields of communication; Offer a high level background in order to enter the world of employment in any country of the world; Allow the student to be part of an intercultural group of students and lecturers enabling a free and dynamic exchange of ideas; Introduce students to high level national and international careers. A basic requirement for all international students, in order to be admitted to an Italian University Master Course, is that they hold a college or university degree equivalent to a three-year first level University Italian degree (in Humanistic, Legal, Economic and Social subject) and that have successfully completed the equivalent number of years of education as an Italian graduate: at least 15 years of study (from primary school to university graduation). Master program Master Degree Course in International Relations MICRI lasts 12 months, including 6 months of full-time front courses, that take place during the week, self-study sessions and a Study Tour to U.S., in Washington DC and New York. After the class experience, the student goes through a 300-hour training course (minimum required), to complete the educational program and has to discuss a final Project Work. Study tour to Washington D.C. and New York The 11th Edition of the Master degree course in “Communication for International Relations” includes a Study Tour to Washington DC and New York. The Study Tour to U.S. is the ideal place to get in touch with current international affairs: nowadays Washington and New York are the main centers for politics and international affairs as location of International Organizations (as Monetary Fund, The World Bank, UN Palace), lobbying firms and International Universities. The Master will provide flights and accommodation. Lessons The Master in Italy MICRI’s academic program is divided into 5 teaching modules, held by IULM University professors as well as experts and professionals from the International Relations field (administrative and executive officials working for ministry and government circles). The academic program will include class sessions, workshops, simulations and a Study Tour in Washington DC and New York. Our Master Degree Courses in International Relations are 60% in English and 40% in Italian. They take place from Monday to Friday and require compulsory attendance. The student is required to attend at least 80% of the total hours of each individual module. Didactical Modules I Fundamentals of International Relations Elements of political and economic geography International history from 1890 Structure of international society Strategic aspects of international relationships International public law Political philosophy II Management of International Communication International finance and economics Company management International marketing and advertising Elements of political and social communication Work Psychology III Tools of International Communication Social responsibility and communication Strategy of cultural communication of international processes Basic knowledge of lobbying and public affairs Communication for development Web communication & digital new media International journalism IV Case Studies Conferences with valid experts relating the content of their professional experiences shall be an integral part of the course and students shall be required to follow up on such events carrying out analyses and in-depth studies. V Simulation lab Stage: At the end of this training there will be an internship in national or foreign offices and organizations, in the field of international communication and relations. Project work: At the end of the Master, students will need to draft a final project work about a topic previously agreed upon with professors, followed by a presentation and discussion in the presence of a representative committee of the Master’s faculty Internship The internship can take place in corporate offices, international and national public administrative institutions, either abroad or in Italy. The internship is assigned by the Course Director as part of the academic program, on the base of each student’s attitudes and skills. Internships are to last at least 300 hours given that they are one of the main parts of the didactic course and are to be undertaken between June and December. MICRI Master communication: Admission enquiries and fees Master MICRI dates Master opening: November 7, 2016 Master closure: December 2017 Application definitive deadline: October 31, 2016 Admissions requirements Admittance examinations to the master in Communication for International Relations MICRI will be held from May to October 2016, in Milan. Candidates will be evaluated strictly focusing on inclinations and personal attitudes, ability to work in groups and to communicate actively, in order to create a strongly motivated team. A basic requirement for all international students, in order to be admitted to an Italian University Master Course, is that they hold a college or university degree equivalent to a three-year first level University Italian degree and that have successfully completed the equivalent number of years of education as an Italian graduate: at least 15 years of study (from primary school to university graduation). Compulsory: very good knowledge of Italian and English language. Application process The application process is made up of 4 stages: On line applications (see below) Pre-enrolment fee: a payment of a € 100,00 admission fee is required (pre-enrolment fee), this amount will be deductible from the first installment applied upon enrolment. No refund will be due if candidates should not proceed to enrolment or should they not pass the selection. Required documentation sent to: Università IULM, Segreteria Studenti (see below) Interview with the Master scientific board. After having proceeded with the application, the applicant will be contacted to be informed of his/her eligibility to continue the selection process to the final phase (last stage of evaluation), which will consist of an interview with the master scientific board. On line application Applications can be submitted through: http://servizionline.iulm.it/ You have to register first, and then access to your personal area, get into “segreteria” and then “preiscrizioni". The application is confirmed only after: The on-line registration of the student has been completed (http://servizionline.iulm.it/). The Application form, printable after having completed the on line pre-enrolment registration, is called “dichiarazione sostitutiva di certificazione”. It certifies the bachelor degree achieved and the given exams and it has status of legal declaration in Italy (called self-certification); Pre- enrolment fee payment has been credited on University account (this usually takes at least 4 week days). This payment must be done through the payment form, printable after having completed the application (MAV); Having sent the following required documentation: application form (dichiarazione sostitutiva di certificazione) a copy of the identity card or passport a copy of pre- enrolment fee payment receipt; curriculum vitae a copy of degree certificate with academic transcript providing a comprehensive list of examinations taken (or if students have not graduated yet, academic transcript providing a comprehensive list of examinations taken); Optional: certificate of Italian and English knowledge (IELTS or TOEFL) All these documents should be delivered by mail, through recorded delivery letter with advice of delivery to the person concerned to: Università IULM, Segreteria Studenti, Ufficio Master – Via Carlo Bo, 1– 20143, Milano. Tuition fee Tuition fee for EU- students: 10.560 € Application tax €100,00 (cut of from I enrollment fee) Tuition fee for NON-EU students: 12.672 € [-]

Master in Museology New Media and Museum Communication

International University of Languages and Media
Online & Campus Combined Part time

Our Master Course has a unique approach to museology in its most innovative trends especially at the European level. It is carried on under the auspices of the European Museum Academy Foundation (NL) which contributes with its experts and with didactic resources. Online modules offer the chance to take part into this Course also to students abroad under an attentive Tutorship. [+]

Master Objective Our Master Course has a unique approach to museology in its most innovative trends especially at the European level. It is carried on under the auspices of the European Museum Academy Foundation (NL) which contributes with its experts and with didactic resources. Online modules offer the chance to take part into this Course also to students abroad under an attentive Tutorship. The Summer School will be held in the IULM Campus in Milan, a worldwide capital of design and fashion and the most vibrant Italian town. Seminars are planned in Milan as well as in other European venues. This Master Course is designed for those interested in acquiring expertise in contemporary museology and the interlinkages between museum and heritage as well in new media and museum communication. Graduates from the course will be ready to pursue careers in museums and heritage institutions, cultural organizations, educational agencies dealing with heritage issues. Master programme The study programme consists of: One Seminar of 5 days in Milan at the opening of the Course; 4 on-line Modules with the participation of experts and practitioners with a documented international experience; 6 days of Summer School and diplomas giving ceremony in Milan including one day excursion to Venice; Free attendance at optional international meetings co-organized by the European Museum Academy during the semester. This programme is subject to minor changes due to organizational circumstances. Topics Milan Seminar The Evolution of the Museum Definition Museums Management Total Quality Management in Museums Exhibition Planning Museums and Heritage Multimedia in Museums Study visit in Milan On-line Modules The XXI Century Museum Users Analysis Lifelong Learning in Museums Museums and the Web Summer School New trends in Museums Digital Interpretation Workshop Social Media and Museums Workshop Children in Museums Study visit to Venice Admission requirements This Master Course is open to applicants holding a university degree (MA or PhD) or a BA accompanied by a documented experience in the field of museums and/or heritage. The Course is open also to applicants already working in this sector and willing to improve or update their knowledge thanks to the access to state-of-the art didactic contents. Application process Interview with the Master scientific board. After having proceeded with the application, the applicant will be contacted to be informed of his/her eligibility to continue the selection process to the final phase (last stage of evaluation), which will consist of an interview with the master scientific board. On line application Applications can be submitted through: http://servizionline.iulm.it/ (Once you open the page, please flag the box to access the English version of the website) You have to register first, and then access to your personal area, get into “Registar’s Office” and then “Admission test". Choose “Master Specialistici ed Executive” Choose “Master in Museology – online - January 2017” [-]

Master in Marketing

Erasmus School of Economics - Erasmus University Rotterdam
Campus Full time September 2017 Netherlands Rotterdam

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. [+]

Best Masters Degrees in Marketing and Communication in the Netherlands. Master Marketing A top-notch distinctive programme to prepare you for future marketing challenges Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. In several courses and electives you will address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career. Be at the forefront of a marketing revolution The marketing department of the Erasmus School of Economics is arguably the top marketing science group in Europe (by all measures). The department has trained more current and former top executives than any other marketing group in the Netherlands, because of the intellectual rigor and the practical experience you gain during the programme. This is where you start. Careers Our Marketing group has trained many top executives worldwide. Their programme offers you great career opportunities, too. For example: product/brand manager in a variety of industries. Examples: Philips, Unilever, Nestlé, Pfizer, IBM, Microsoft marketing analytics expert or market researcher in consulting firms (e.g., McKinsey, BCG, VODW), and in multinationals (e.g., Google, KPN) sales & account manager in companies such as P&G, Unilever, ABN-Amro Testimonials Marketing Yoana Petrova eCommerce Manager - Staples Graduated in 2013 ‘The master programme provided me with a competitive advantage in today’s labour market: I was able to choose among various leading companies instead of having to be chosen by them’ Paul Standaart National Account Manager Beiersdorf Graduated in: 2010 ’This study gave me the best possible preparation for working in the marketing field’ Lidia Lüttin Chief Marketing Officer (CMO) - Bynder Graduated in 2012 ‘This master enabled me to think practically and see which issues real marketers face.’ Hubert de Nie Senior Business & Technology consultant - Accenture Graduated: 2012 ‘This programme teaches you both quantitative and qualitative marketing skills’ Mei Haighton Marketing assistant Knorr & Unox Soup - Unilever Graduated in 2013 ‘This master taught me quick decision making based on facts’ Paul Schuilwerve Managing Director & Head Corporate Banking International - ABN AMRO Bank N.V 'This master provided a solid footing from which I have benefitted during my career' [-]

Master in Coaching Amsterdam

Johan Cruyff Institute
Campus Full time May 2017 Netherlands Amsterdam

The study program of the Master in Coaching is based on Johan Cruyff’s vision: coaching is about managing yourself, the players & staff, the team ánd the environment. [+]

The study program of the Master in Coaching is based on Johan Cruyff’s vision where coaching is more than the use of tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment. Each participant’s personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others. This program is interesting for those who are a coach or manager in sports, but it is also appropriate for (team) managers, staff memeber, leaders, counselors and HRM-consultants from the business sectors. For example, students came from, the Police department, an insurance company, an energy provider and a big congress center. The classes of the Master in Coaching are delivered at the Johan Cruyff Institute Amsterdam, located next to the Olympic Stadium. The Olympic Stadium hosted the 1928 Olympic Games, providing a link between the history and future of sport. This unique setting inspires our staff and students to excel in coaching. OBJECTIVES AND CONTENT The focus of the coaching program is on self-knowledge and self-development. You will gain insight into your strengths as a coach (that you’ll develop during the program), and those of athletes / employees, with the goal to understand them better in order to improve performance. After completion of the program you will have developed your personal coaching style, and you’ll be able to put this style into practice. You will be able to present yourself effectively. You will know what is needed for individual and team success, and how you can manage this success. LEARNING OUTCOMES After completion of the program you will have: Profound understanding of the principles of leadership, coaching and team dynamics. Profound understanding of a personal coaching style; Continuous reflection on behavior and actions. The ability to effectively handle team dynamics: building successful teams. The ability to execute professional coaching sessions (individual / team); Performance Coaching, helping others to reach their full potential in any area in their lives. The ability to coach in any situation: winning, loosing & under pressure. The ability to effectively handle the media; Professional communication skills. AIMED AT This Master in Coaching is right for you if: You’re a sport coach who wishes to further develop your coaching skills to guide athletes to excel in sports and life. You have built up experience as a coach and you want to develop a professional career in the sports industry. You are a manager who wishes to further develop your coaching skills from a sport perspective. You are a manager who wants to develop a career in sport coaching. PROFESSIONAL OPPORTUNITIES Graduates are more aware of professional actions and how they can apply their coaching skills effectively in their job. They know how to excel as coaches, how they can maintain professional success and further develop their careers, and are able to further develop their personal coaching style. ADMISSION REQUIREMENTS
 To be admitted to the Master in Coaching, you´ll have to meet the following admission requirements: Minimum of three years of professional experience as a (sports) coach or manager / supervisor. "After 18 years in professional sports, I studied the Master in Coaching. I saw it was a terrific opportunity to delve into the discipline of coaching instead of focusing on sport tactics, which is what you mainly do as a team athlete. The program also challenges you to look at yourself, focusing on personal growth and transferring your skills and knowledge to others. This is something that's very useful in my current work with the Police Department." Femke Dekker, Former Olympic Rower “One of our main goals since the recent changes in our organization is to increase our coaching level. We aim to achieve this through this Master program and individual guidance of the coaches by experienced coaches. We are proud in working together and improving our prefessional skills and team performances through this prestigious program.” Merijn Zeeman, coach of a professional Cycling Team [-]

Mastère de Spécialisation en Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18 

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

Best Masters Degrees in Marketing and Communication in the Netherlands. MSM: Mastère de Spécialisation en Marketing Specialized curriculum in Marketing Target: Holder of a master’s degree Minimum experience: 2 years Language: French Objective Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. Two international diplomas Specialized Master in Marketing and Communication from the ESA Specialized Master in Marketing and Communication from ESCP Europe Course structure Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M. An international seminar is organized in Brussels and London every year. Fees Tuition: 16500 USD (not covering the fees of the international seminar) [-]

Master in International Communication Management (MICM) - part-time

The Hague University of Applied Sciences
Campus Part time 24  August 2017 Netherlands The Hague

We seek professional men and women who we believe have what it takes to successfully complete the MICM and who will contribute to the richness of the classroom [+]

The MICM attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in areas such as corporate communication and public relations, while others come to us from related fields such as marketing, brand management, journalism, television, radio, and social media. At the same time we also welcome professionals from diverse areas who seek a career change. We seek professional men and women who we believe have what it takes to successfully complete the MICM and who will contribute to the richness of the classroom experience. Our Philosophy We believe that the communications professional of tomorrow must be better equipped to deal with a broad spectrum of issues and challenges than ever before. As well, the communications function is increasingly seen as one of strategic importance to most large organizations. Our mission is to bring a practical focus to relevant and cutting-edge theory so that our graduates will be prepared to assume pathways to leadership excellence in the communications field of their choice. Our Classroom Experience The MICM curriculum is revised every year so that courses reflect trends in the marketplace in which our students and graduates will work. Courses are offered in diverse areas such as Corporate Reputation, Media Relations, Social Media, Internal Communications, and Brand Management. At the end of the program, each student acts as a consultant to a client organization by completing a thesis that presents a solution to a real-world problem. No discussion of the MICM classroom experience would be complete without a mention of the internationalism of participating students. Current students represent every continent on the globe and so bring a diversity of perspectives to any discussion. This diversity also means that MICM graduates are networked with peers around the world. Facts: - Language of instruction: English - Admission requirements: Bachelor degree and at least two years' relevant work experience - Start dat: September, 2017 - Duration: 24 months - Lecture hours: Tuesday 9.00-16.00 hrs. - Time investment: 20 hours per week (including lectures) - Credits: 60 EC - Cost per academic year:  € 7,600 - Accreditation: NVAO (Accreditation Organisation of the Netherlands and Flanders) - Degree: Master in Communication Management [-]

Master in International Communication Management (MICM) - full-time

The Hague University of Applied Sciences
Campus Full time 12  August 2017 Netherlands The Hague

The MICM attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in [+]

Best Masters Degrees in Marketing and Communication in the Netherlands. The MICM program attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in areas such as corporate communication and public relations, while others come to us from related fields including marketing, brand management, journalism, television, radio, and social media. At the same time we also welcome professionals from diverse areas who seek a career change. We seek professional men and women who have what it takes to successfully complete the MICM program and who will contribute to the richness of the classroom experience. Our Philosophy We believe that the communications professionals of tomorrow must be better equipped to deal with a broad spectrum of issues and challenges than ever before. Moreover, the communications function is increasingly seen as one of strategic importance to most large organizations. Our mission is to bring a practical focus to relevant and cutting-edge theory preparing our graduates to leadership excellence in the communications field of their choice. Our Classroom Experience The MICM curriculum is revised every year so that courses reflect trends in the marketplace in which our students and graduates will work. Courses are offered in diverse areas such as Corporate Reputation, Media Relations, Social Media, Internal Communications, and Brand Management. At the end of the program, each student acts as a consultant to a client organization by completing a thesis that presents a solution to a real-world problem. No discussion of the MICM classroom experience would be complete without a mention of the internationalism of participating students. Current students represent every continent on the globe and so bring a diversity of perspectives to any discussion. This diversity also means that MICM graduates are networked with peers around the world. Facts - Language of instruction: English - Admission requirements: Bachelor degree and at least two years' relevant work experience - Start date: September, 2017 - Duration: 12 months - Lecture hours: Tuesday and Friday 9.00-16.00 hrs. - Time investment: 40 hours per week (including lectures) - Credits: 60 EC - Cost: € 15,750 - Location: The Hague University of Applied Sciences - Accreditation: NVAO (Accreditation Organisation of the Netherlands and Flanders) - Degree: Master in Communication Management [-]

Master in Sport Marketing and Sponsorship

Johan Cruyff Institute
Online & Campus Combined Part time 13 

In markets that are becoming increasingly more competitive, sports marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations. This Master is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport. [+]

INTRODUCTION The main objective of the Master in Sport Marketing & Sponsorship is to accompany you in your development as an integral sports marketing and sponsorship professional, and train you in the use of marketing tools applied to sport to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously. ACADEMIC ITINERARY You have the option of studying the Postgraduate Diploma in Sport Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module. This Master is for you if: You’re an (ex-)athlete and are looking for specialized education in sports marketing and sponsorship to give your professional career a boost. You work in marketing and want to deepen your skills and knowledge in marketing and sponsorship applied to sport. You wish to complete your education with a specialized postgraduate degree in sports marketing and sponsorship to create a future for yourself within the sports industry. LEARNING OUTCOMES To know the operating environment of sports organizations, functional areas and analytical tools. To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products. To make decisions relating to product, price, distribution and communication components. To understand the qualitative and quantitative analysis and diagnostic tools for sports market research. To understand, analyze and assess the role of digital communities and social media in sports organizations. To analyze and evaluate marketing strategies for the internationalization of sports activities. To use technological tools for the exploitation of business resources through sports marketing. BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Marketing and Sponsorship (private and public companies). Advertising and Brand Development / branding (advertising agencies and media agencies). Sports Competition (professional sports clubs and event organizers). Leadership and Management (federations, sports associations, NGOs and foundations). Sports Consulting (private business initiatives). Sports Journalism (media agencies and mass media). PROGRAM The curriculum of the Master in Sports Marketing & Sponsorship consists of 2 mandatory modules and an optional instructional module. Each module has a number of teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. The Master is finalized with the completion of a final project that involves developing the marketing and sponsorship plan of an organization. MODULE 1: SPORTS MARKETING Sports marketing tools and resources Management structures and assets in the sports industry Rights, venues and organizational platforms for sporting events Economic structure and sports business model MODULE 2: SPONSORSHIP & PATRONAGE Sponsorship/media strategy Sponsorship from property, brand, agency and media Tactics: implementation and sponsorship activation: Measurement and analysis Patronage MODULE 3: *You´ll be able to choose one of the following elective modules: Internet marketing & business strategies Opportunity recognition Viral marketing Web 3.0 Branding Digital marketing Street marketing Sponsorship of events of exceptional public interest MODULE 4: MASTER FINAL PROJECT * The exercise of a professional activity related to sports marketing and sponsorship, facilities management, event organization, sponsorship, etc, can be recognized as elective credits. ADMISSION REQUIREMENTS To be admitted, you must meet one of the following requirements: Have a Bachelor’s degree, diploma or equivalent. Have at least 3 years of experience in the field of marketing and/or sponsorship. Have developed a career as a professional athlete. [-]

Master in Marketing

Vrije Universiteit Amsterdam
Campus Full time September 2017 Netherlands Amsterdam

The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research... [+]

Master in Marketing

 

The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research, and marketing practice. You will learn to think trategically, thus understanding how superior value can be created for customers and other stakeholders while achieving organizational goals.

First semester

The journey begins by understanding how a sustainable competitive edge is obtained by creating value for customers and society. Rather than focusing on ‘recipes for success’, the emphasis is on looking further: understanding why something works. This also calls for profound comprehension of research methodology. The journey also takes you deeper in the worlds of consumer and business-tobusiness marketing, either product or service, thus enabling you to address marketing challenges in an increasingly complex international environment.Second semester... [-]


Master of Science (MSc) in Communication Science: Corporate Communication

University of Amsterdam
Campus Full time February 2017 Netherlands Amsterdam

The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society. [+]

Master of Science (MSc) in Communication Science: Corporate Communication

The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of  the communication of commercial and non-profit organisations with their environment and society.An important question within Corporate Communication is:

How are communication strategies being developed, approved, implemented and evaluated?

A vital aspect to note is the public responsibility of organisations, especially in relation to public opinion and the public debate in the media.The track features topics such as:

corporate identity image and reputation management corporate branding theories of organisation culture and commitment theories communication in change processes crisis communication ... [-]

Master in Business Studies - Design Management

United International Business Schools
Campus Full time Part time 1 - 2  September 2017 Netherlands Amsterdam + 1 more

This Master in Business Studies - Specialization in Design Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final .... [+]

Best Masters Degrees in Marketing and Communication in the Netherlands. SPECIALIZATION COURSES IN DESIGN MANAGEMENT Level 500 GSCDM501 Fundamentals of Design Management (2) GSCDM502 Design, Marketing and Innovation (2) GSCDM503 Design, Strategy and Transformation (2) GSCDM504 Design Management in Practice (2) Comprehensive Cases in Design Management (2) Research Project in Design Management (2) Level 600 Thesis in Design Management (8) Capstone Project in Design Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Master in Business Studies - Business Communication

United International Business Schools
Campus Full time Part time 1 - 2  September 2017 Netherlands Amsterdam + 1 more

The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]

SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

MA in International Business Communication

Radboud University
Campus Full time September 2017 Netherlands Nijmegen

If you choose to study IBC at Radboud University you will be able to combine learning academic research techniques with practical business competencies. [+]

Join the crème de la crème in business communication

If you choose to study IBC at Radboud University you will be able to combine learning academic research techniques with practical business competencies. We are looking for thinkers and doers with an international orientation. That is unique in the Netherlands and we are one of very few programmes in Europe to focus sharply on the practical, analytical, cultural and linguistic aspects of business. In particular, we place strong emphasis on the influence of national and organisational culture on companies and institutions that operate across borders. Thanks to our network, we are able to arrange excellent group internships, and we are selective (max. 50 students per year). You will find yourself in a dynamic learning environment with smart, motivated follow students and you will receive close personal guidance from highly experienced members of faculty. We are not hierarchical and we are not an MBA. As a future executive you will need to be able to assess the quality of business research. A lot of business studies lack academic rigour. Our graduates learn how to separate the wheat from the chaff.... [-]