Master's Degree in Marketing and Communication in Middle East

Top Master's Degrees in Marketing and Communication in Middle East 2017

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

The Middle East is as rich in history as it is in languages. Scholars in this region can expose themselves to over 25 languages including Arabic, Kurdish and Turkish in addition to ancient historical monuments. 

Master Program in Marketing and Communication in Middle East

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York + 8 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Best Masters in Marketing and Communication in Middle East 2017. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals. Curriculum Core courses form the backbone of your Master of International Marketing curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to teach the fundamentals of business strategy, along with specialized knowledge in advertising, consumer behaviour, new product development, marketing analytics, and digital marketing. Immersion Your Master degree program begins with a three-week Immersion. Immersion is the first course in all our Master degree programs and lays the foundations for a successful year. It is a combination of learning academic fundamentals, teamwork, and forging a sense of community among classmates.You will also have the opportunity to orientate yourself to life at Hult and your new home city. The Immersion course prepares you to develop into well-rounded business professionals over the duration of your program and provides the knowledge and skills required to apply a competency-based approach to leadership development. You'll end the course with a capstone simulation which introduces you to complex, integrated high-level business problems in a true-to-life team format. You'll develop and execute a corporate growth strategy, managing all functional areas of a business. Core courses For your first three modules, your core courses will focus on the fundamentals of marketing and business theory—taught from a global perspective. You will then tailor your final two modules to your individual interests and career goals with electives that you can choose to take at any of our six global campuses. Understanding the Customer Products & Innovation Strategic Brand Management Marketing Analytics & Big Data Digital Marketing Integrated Marketing Communication Business Development & Channels Global Marketing Strategy Electives As part of your Master of International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs. Practical application: Simulations & The Hult Business Challenge Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects. Career development Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy. Career Fast Track The earlier you start your job search, the greater your chance of success. Our Career Fast Track program enables you to have everything in place so you can start applying for jobs as soon as you arrive on campus. Before you start your program at Hult, you'll have access to software that gives you a line-by-line resume review, webinars on resume writing, global market employment trends, and creating a targeted job-search strategy. So when you arrive on campus you can concentrate on your studies, networking opportunities, and begin your job search straight away. Line-by-line resume reviews Webinars on global employment trends, personalizing your job search, and how to get your resume to a globally competitive standard Interactive sessions with expert Careers Advisors Personalized support We work one-on-one with you to craft a tailored career strategy and give you the tools to execute it. Coaching Throughout your program, you'll attend workshops and coaching sessions to equip you with essential knowledge and skills in areas like LinkedIn optimisation, personal branding, negotiations, interview preparation, and job search strategy. Advice You'll be assigned a personal Careers Advisor who will work with you one-on-one to help you position yourself to enter your target location and industry. They can advise you on everything from visas to job applications and long-term career paths. You also have the opportunity to have an alumni mentor. Events There is a packed schedule of career events that bring companies to campus to present, network, and recruit, as well as alumni mixers, expert guest speakers, and career open house events. Post-graduation Your career development doesn't stop when you graduate and neither does Hult's support. Constantly stay connected Your alumni network is one of your biggest assets. Hult Connect is an online portal that allows you to link with the 16,000 Hult alumni working in every major industry in every corner of the world. You'll also have access to our global job board so you can continue to take advantage of our relationship with the world's top employers seeking talent. Hult's Alumni Mentorship Program provides you with an opportunity to be a part of coaching the next generation of leaders coming out of Hult. Hult Connect, the online portal for our 16,000+ alumni network Alumni Mentorship Program Global job board and networking events Lifelong education Change never stops, so your business learning shouldn’t either. We empower you to stay up-to-date with emerging trends by taking a complimentary elective each year for the rest of your life. One elective a year, on us. Most careers span decades and critical skills can change as you progress in seniority. The rapid pace of change also means future critical business knowledge might have simply been impossible to learn during your program. Before 2004 there was no Facebook or YouTube; neither the iPhone nor Airbnb existed prior to 2007; and yet understanding the impact of these innovations is critical for business success today. At Hult, you can refresh a skillset or get up to speed in a new business trend by enrolling in one elective a year at any of our global campuses. There’s a small registration fee, but the course is otherwise free of charge. Executive education options for life. Instead of studying an elective, every year Hult alumni can enroll in a range of leadership Summer Executive Education Programs at our historic Ashridge Estate campus in Berkhamsted, U.K. Courses feature a range of leadership and development programs, and are taught by experts with practical, theoretical, and commercial experience. There’s a small registration fee, but courses otherwise cost over $10,000 so the savings over time for Hult alumni are significant. Admissions & fees Hult takes a holistic approach to reviewing your application. In addition to academic achievement, we look for cultural awareness, leadership potential, and a drive to succeed. [-]

Master in Marketing, Management, Communication & Media

Paris-Sorbonne University Abu Dhabi
Campus Full time 18  February 2017 United Arab Emirates Abu Dhabi

The classes combine theoretical knowledge, business, professional and operational methodologies, so as to expand analytic and conceptualisation capacity, preparing for work in an international [+]

OVERVIEW The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world. In today’s evolving marketplace, innovation communication strategies are imperative to enhance individual and national development. With rapid globalization, the current economic environment faces many challenges including changing consumption patterns, increasing competition, talent retention, shifting media platforms, transforming trends in the digital age and socio-cultural issues. As a result, business firms and government entities require their products and services to be deeply linked to communications and social changes. This course will enable students to develop communications, brand, media and management strategies, as well as evaluate them using the right methodologies. This cohesive multi-disciplinary programme covers varied topics crucial for our student’s future careers as key influencers. Students will improve decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft HR policies and manage human assets and communications strategies as well as apply data to craft compelling messages and seamlessly handle critical PR situations. Our faculty is composed of distinguished professors and lecturers from Paris-Sorbonne and the CELSA Graduate School of Communication who have achieved worldwide acclaim and impart a thorough knowledge of Marketing, Management, Communications and Media. International recognition Paris-Sorbonne University Abu Dhabi provides the combined experience of three globally renowned French universities including Paris-Sorbonne University, Paris-Descartes University and Pierre and Marie Curie University. This rich heritage of joint excellence is now available in Abu Dhabi under the Ministry of Education and is recognised worldwide. A unique affiliation to CELSA Graduate School of Communication Established in 1957 and attached to the Paris-Sorbonne University, this graduate school is dedicated to information and communication sciences. CELSA trains top professionals for companies involved in communications, marketing and advertising, management, media and journalism. The unique affiliation between Paris-Sorbonne University and CELSA ensures that our students are at the forefront of developments in these fields and are well positioned for careers at a global level. [-]

Master's Degree In Communication For Education

Universidad Pontificia De Salamanca
Campus Part time October 2017 Spain Salamanca Madrid + 1 more

This title examines the relations of communication with education centers average lessons, focusing on two aspects: how the media can be used in teaching [+]

Best Masters in Marketing and Communication in Middle East 2017. Program Description This title examines the relations of communication with education centers average lessons, focusing on two aspects: how the media in teaching different subjects in the curriculum can be used and how it should be managed public and private communication school, their presence in social networks and communication modes. It is made in collaboration with the Catholic Schools Association. Half of the credits are given in person in Madrid GOALS Increase training in the communication field in schools Knowing the role of the media in school Knowing how to use the media in the education of students Knowing how are relations with the media Improve internal communication in schools Professional Profiles: People dedicated to training in schools Curriculum Block 1: Fundamentals of communication for education Block 2: Teaching and means for education Block 3: Creating and journalistic production Block 4: Means for education and social action Block 5: Educational Marketing Practice module Final Master Work Methodology: Semi-autonomous work modules. Duration and price Start date: October 2016 Duration: One academic year Price: 5,100 € Places available: 25 Location: Salamanca - Madrid Contact: fmartinezva@upsa.es [-]

Master's Degree In Corporate Communication And Leadership

Universidad Pontificia De Salamanca
Campus Full time October 2017 Spain Madrid

The Master in Corporate Communication and Leadership provides practical knowledge of the structures, processes and tools that can convert to corporate communication in a determinant of organizational behavior. [+]

Program Description The Master in Corporate Communication and Leadership provides practical knowledge of the structures, processes and tools that can convert to corporate communication in a determinant of organizational behavior. For this reason, the program not only provides training in technical skills but also managerial skills needed to coordinate multiple tasks necessary to turn information into useful knowledge in guiding the activity of all functional areas and different hierarchical levels to Mission of the organization and it towards value creation at the individual, corporate and social level. The Master is the result of the collaboration initiated in 2002 between researchers of different social sciences and between them and professionals Human Resource Management, Marketing and Strategic Planning. The result of this way of working has been the creation in 2012 of COM-LEDGE, a group of stable for Innovation in Corporate Communication work, made up of academics and professionals who share an interest in knowledge as a determinant of behavior and conduct social organizations. GOALS The main objective is to complete the training of graduates of the faculties of communication with practical training necessary to participate in the basic processes of intervention in the relational behavior management level of the organization: Strategic Analysis, Planning and Process Management. The program is designed to help graduate in Communication to apply their skills and expertise in the real context of an organization in which they made the practical credits of the Master and the Final Project. Practical training in the field is therefore the axis that determines the content and focus of the entire program, which provides the coordinates that condition access and promoting professional communication professional positions in efficient organizations and socially responsible , defined by the ability of innovation, technological efficiency and international reach. It included in the program objectives training in technical skills and social skills necessary for strategic planning and management: Government Programs in Public Administration business and institutional strategies Social initiative projects Professional profiles The communications director is the executive profile in any type of organization assumes responsibility for managing the strategic level relations with stakeholders. It corresponds to the function of building the corporate culture and other intangible assets such as reputation and brand, so a first hierarchical level depends on the executive level. Curriculum MODULE I. STRATEGIC COMMUNICATION AND LEADERSHIP (18 ECTS) 01. Matter: The Effective Leader: Training in technical and social skills 02. Matter: Managing Complex Organizations Strategic Management 03. Subject: Value Based Marketing: Management of Intangible Assets and Social Behavior of the Organization MODULE TRENDS IN CORPORATE COMMUNICATION II (12 ECTS) 04. Matter: Structure and function of the department of strategic communication in the digital environment 05. Subject: Business & Society: Managing Corporate Social Responsibility. And Civil Society Participation in Sustainable Development MODULE III THE CHALLENGES OF GLOBAL SCENARIO (12 ECTS) 06. Matters: Global Strategy: The International Governance. The economy in the global environment 07. Innovation Management MODULE IV RESEARCH AND INNOVATION IN STRATEGIC COMMUNICATION (12 ECTS) 08. Subject: Final Project Master Development of a case study to design and evaluate the usefulness of a communication system relevant for their influence on the conduct of the organization. 09. practicum (6 ECTS) Methodology Lectures and conferences Resolution of such problems and case studies Cooperative learning activities individual tutoring and group Conducting research and oral presentation Field practices Student performance in each of the activities in the different modules is evaluated by performing: individual trials Troubleshooting Group Development of case studies On the other hand, the student has to make a report at the conclusion of the practicum with the guidance and supervision of the Guardian that is assigned to the host organization. Finally, the final project is exposed in a public event and evaluated by a court. Duration and price Start date: October 2016 Duration: From September to July Price: € 175 credit (10,500 €) Places available: 20 Location: Madrid Contact: alosadava@upsa.es [-]

Master's Degree In Communication And Sports Information

Universidad Pontificia De Salamanca
Campus Full time October 2017 Spain Salamanca

The official Master in Communications and Sports Information by the Pontifical University of Salamanca is a solid reference training designed to ensure comprehensive and critical training on sports communication [+]

Best Masters in Marketing and Communication in Middle East 2017. Program Description The official Master in Communications and Sports Information by the Pontifical University of Salamanca is a solid reference training designed to ensure comprehensive and critical communication training for both sports journalists for future university teachers. The Master has agreements with Real Madrid TV, Club Atletico Madrid, Mediaset, Agencia EFE, Radio Marca and various radio stations to perform tasks of sports journalism. Bag practices throughout the course allow students to have direct contact with some of the professionals and managers of major sports media in the country. With a faculty and renowned professionals in research and practice of sports communication and a methodology based on the merits in the case analysis and the comprehensive development of personal skills. These are the pillars of the value and credibility of this Postgraduate course officially verified (06.06.2013) and approved by the Council of Ministers (20.09.2013). GOALS Train qualified to manage solvency sports communication processes in general and specialized media professionals. Training exercise for critical information in the field of sport from the rigor, ethics and journalistic depth. This specialization provide an interdisciplinary perspective that allows the evaluation of the sporting activity from the legal, economic, social and cultural for proper understanding and appreciation context. Enable for technical performance of tasks related to sports in different media and communication technologies. Provide scientific and methodological basis for research and a doctoral thesis in the areas of Communication, Sociology, Law, Education and Science of Physical Activity and Sport. Professional profiles Editor and sports editor in print, broadcast or electronic (newspapers and magazines, radio, TV, digital media) mainstream media. Specializing in sports information in print, broadcast or electronic media specialized journalist. Editor in communication departments of sports clubs, agencies and / or companies linked to sporting events. Communications director athletes, representatives and agents of sports professionals. CURRICULUM Basic Training: Epistemology of Sport (10.0 ECTS): discover the future sports communicator historical, economic, sociological, legal and medical foundations on which today stands the sport in all its dimensions. Sociology of Sport Organization and management of sporting activity Legal and ethics of sports communication Medicine and Sports Psychology Sports Marketing and Communication Specific training: Sport in the Media (10.0 ECTS): analyzes the range of media, content and media that focus on the treatment of sports information in Spain, genres used and the technical conditions and industrial marking the professional activity of sports communicator. Sport in print media Sport radio Sport on TV Sport in digital environments Communication skills Deportivo (20.0 ECTS): provides technical, instrumental, creative and professional qualifications to practice sports information and communication, both individually and collectively, in the different media and media that offer these contents . Narrative Sports Communication Sports Research Tools Individual management of sports communication techniques Collective management of sports communication techniques Practicum: monitoring media coverage of Sport (8.0 ECTS) facilitates participation in the treatment done on Sport of print, audiovisual and digital communication state, regional and local coverage, as well as clubs Communication Offices sports. Throughout the weekend the 2nd half of the course, students will attend the drafting of the most significant media in this environment in order to know, appreciate and participate in the planning, production, documentation and issue-based content the sport. Master's Thesis (12.0 ECTS): provides the tools to design, organize and develop a scientific research on the variables and constraints of Sports Communication methodological basis. Classroom methodology master classes, seminars, debates and workshops with visits and presence in programs, newsrooms and media communication offices and sports clubs combined. The workload is completed with the preparation by students tracking blogs sports news and audiovisual content for radio, television and multimedia devices. The Faculty of Communication at the Pontifical University of Salamanca has complete facilities for the training and qualification of students in the Master in Communication and Sports Information: classrooms journalistic writing, complete TV studios (set, control digital embodiment, virtual set cabins and editing with Avid and Final Cut) and five studies of systems equipped with the necessary technology for the production and editing professional radio. Duration and price Start date: October 2016 Duration: From October to June Price: 134 € / credit (€ 8,040) places available: 18 Location: Salamanca Contact: mastercid@upsa.es www.mastercid.com [-]

Master's Degree In Integrated Brand Communications

Universidad Pontificia De Salamanca
Campus Full time October 2017 Spain Madrid

This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. [+]

Program Description This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. It is focused on acquiring knowledge and skills to develop integrated communication strategies for brands, both advertisers and brand and branding consultancies, advertising agencies and media agencies or marketing. Dial professionalizing character, the master is held in Madrid under blended learning methodology (blended-learning). It is developed in collaboration with Media Arena, media agency of Havas Group, contributing its expertise to the development of the training program, and with a heavy load of activities, workshops, case studies and classes of important professionals in the communication sector brands . And is that today, there is a strong demand for advertising training planners and related professions related to brand communication in media agencies, advertising agencies, consultants and advertisers. The Master offers real practices relevant agencies and consulting firms, which develop during the classes (Interbrand, Summa Communication, Shackleton, JWT, Publicis, Corporate Excellence, Morillas, Arena among others).   GOALS The overall objective is to train professionals for managing brand communication with a high level of knowledge on effective strategies and integrated communication. Its specific objectives are: It offers an innovative and specialized vision of strategic planning brand communication, providing tools and techniques to optimize performance. Focused on the acquisition of knowledge, competencies and skills to plan, manage and monitor the different actions strategically communication of brands in different areas of conversation, all in an integrated and effective. From a comprehensive and professional training, enables management of projects global brand and its translation experiences with their audiences through concrete action plans. Participants will design research projects and analysis of the effectiveness of communication and the return of such actions to create value, taking into account the environment variables. professional profiles Brand strategic planners: planners in advertising agencies, media agencies and other advertising companies responsible for planning strategies and communication campaigns for brands. Strategic brand research: research professionals specialized markets and consulting methodologies, tools and metrics related to the effectiveness of communication and the valuation of brands. Account planners, account managers and customer service directors who must properly manage marketing plans and advertising for brands. Strategic brand consultant: professional branding and brand consulting to develop the understanding strategic and organizational level of the relationship between brand and communication, designing global brand strategies and the development of different specific action plans in different environments. Brand managers (brand managers) or responsible for integrated brand communications, advertising, commercial communication or marketing you have to take ultimate responsibility for planning, implementation and evaluation of communication, advertising and promotional activities of trademarks in advertising companies . CURRICULUM The curriculum presents two courses chosen by the student: specialty Brand Brand Planning and Research. Brand Marketing. Contents of brand communication in which the new rules of branding are shown and taught how to develop innovative projects brand. It includes the following subjects: Fundamentals of Marketing (6 ECTS) integrated brand communications (ECTS%) Fundamentals of branding (6 ECTS) Consumer (3 ECTS) Brand experience (3 ECTS) Skills (3 ECTS) Brand Planning. specialized in mastering the most important for strategic planning of a brand methodological tools module. Research planning (4 ECTS). It includes: Brand strategy (6 ECTS) Channel planning (4 ECTS) Digital branding and social media (6 ECTS) Brand trends (4 ECTS) Brand Research. Content research focused on efficiency and return of investiment (ROI) of the shares of brand communication. Brand metrics (6 ECTS) Research methodologies for marks (10 ECTS) Marketing intelligence (4 ECTS) Metrics digital and social media (4 ECTS) Practical Training (10 ECTS) Master's Thesis (6 ECTS) Methodology The master mentoring methodology applied to accelerate the learning process in which the student takes responsibility for their own personal and professional development. The mentoring establishes a personal relationship directed between tutor and student and is based on: a) plenary sessions, b) workshops, c) workshops, d) group tutorials or individual, e) practices in f real environments) project to master . Duration and Price Start date: October 2016 (60 ECTS) Duration: From October to June Price: 134 € / credit (€ 8,040) places available: 20 Location: Madrid Contact: masterbrand@upsa.es / posgrados.sie@upsa.es www.espaciobrand.es [-]

Mastère de Spécialisation en Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18  October 2017 Lebanon Beirut United Kingdom London + 2 more

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

Best Masters in Marketing and Communication in Middle East 2017. MSM: Mastère de Spécialisation en Marketing Specialized curriculum in Marketing Target: Holder of a master’s degree Minimum experience: 2 years Language: French Objective Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. Two international diplomas Specialized Master in Marketing and Communication from the ESA Specialized Master in Marketing and Communication from ESCP Europe Course structure Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M. An international seminar is organized in Brussels and London every year. Fees Tuition: 16500 USD (not covering the fees of the international seminar) [-]

MA In Marketing

ISEG - Lisbon School of Economics & Management
Campus Full time September 2017 Portugal Lisbon

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in various areas .... [+]

OBJECTIVES

The master has the following main objectives: to train cadres of high expertise in marketing and with sound knowledge in several areas of espe¬cia¬li¬zação; provide a first approach to scientific research in marketing.

RECIPIENTS

The MA is mainly intended to complete the formation of the first cycle propor¬cio¬nada for a degree in management, finance, economics, engineering, communication and ou¬tras related fields. This is a master of professional nature in order to ensure that students who complete this course enhancing its prospects em¬pregabilidade and future career.

ACCESS QUALIFICATIONS AND SELECTION CRITERIA

Applications are considered of national academic degree holders or es¬tran¬geiro equivalent to 1 cycle in the fields of business sciences, engineering and social sciences in general. According to paragraph d) of article 17 of Decree-Law 74/2006 of 24 March, as amended by Decree-Law No. 107/2008 of 25 June, are also evaluated other applications con¬si¬de¬ra¬ appropriate for the scientific and peda¬gó¬gi¬ca commission. Candidates are assessed based on the final rating of the 1st cycle in cur¬ri¬cular analysis and a possible interview.... [-]


Master in Global Luxury Management

SP Jain School of Global Management
Campus Full time August 2017 India Mumbai

The program exposes the participants to the world of global luxury and relates and connects it to the bursting emerging luxury markets like India. The industry centric curriculum and real life projects both in India and Milan would give them a complete grip over the nuances of the developed European luxury markets and the rapidly growing emerging markets. [+]

Best Masters in Marketing and Communication in Middle East 2017. Luxury is all about experience, it is all about aspiration, it is about dreams and the well travelled Indian wants to re-live the same international experience in their own country. Over the last few years, with the economy doing well and more disposable income, there has been a change in the consumption pattern of the Indians. The spurt in affluence, and the emergence of a new breed of young population has led to a rapid growth of the luxury sector. There is a voracious appetite for luxury products such as jewelery, cosmetics, fragrances, electronic gadgets, automobiles to luxury services like hotels, spas, real estates,exquisite holiday destinations, to the big fat Indian weddings. India has become the prime destination for top-notch global and domestic brands. Many high-end luxury brands have set up shop here, some are at the threshold waiting to enter and many more are eyeing India. The latest ASSOCHAM report said ‘Indian Luxury market will cross $18.3 billion by 2016; India’s luxury market will break all times record in 2016’ One of the gravest challenges that the growth of the luxury industry in India faces, is a dearth of skilled and talented persons who understands the Indian luxury consumers, who can understand the luxury product and services, the marketing, financial and operational aspects of luxury and who understands the idiosyncrasies of both the domestic and international Luxury industry. In order to bridge this gap SP Jain School of Global Management in collaboration with MIP Politecnico di Milano Graduate School of Business – Milan announces the launch of their new Masters Program – ‘Master in Global Luxury Goods and Services Management’ (MGLuxM) The program exposes the participants to the world of global luxury and relates and connects it to the bursting emerging luxury markets like India. The industry centric curriculum and real life projects both in India and Milan would give them a complete grip over the nuances of the developed European luxury markets and the rapidly growing emerging markets. PROGRAM STRUCTURE This course exposes participants to the world of global luxury and relates to emerging luxury markets like India. The industry centric curriculum and real life projects, both in India and Milan, gives them a complete grip over the developed luxury markets and rapidly growing emerging markets. TERM 1 – MUMBAI The first part of the program, held in Mumbai, introduces students to the world of GLOBAL LUXURY MANAGEMENT through interactions and networking sessions with experts from the luxury industry. It helps them: Understand Indian luxury consumers, products & services, and the marketing, financial and operational aspects of the domestic luxury industry Understand Indian markets: a multicultural perspective Understand idiosyncracies of the luxury sector in emerging markets TERM 2 – MILAN In the second term of the program, held in Milan, students dive deep into the value creation process of luxury management – from brand creation and innovation to operations, distribution, retailing and service quality. In the second term, students will: Turn design into luxury products and collections Turn superior craftsmanship into operations excellence Create luxury experiences through communication and retail Get exposed to the luxury industry in Milan and neighbouring European luxury capitals TERM 3 – S P JAIN OR MIP The final term of the program is dedicated to a ‘Project Work’ allowing participants to put their classroom lessons to practice. The project could be a report from an optional internship, an essay describing a business plan for a luxury start-up, market analysis or a desk research on a specific topic or industry. In the final term, students must: Create a plan for a new luxury brand or business Undetake research in an area of international luxury management Pursue an internship with a luxury brand OUTCOME On successful completion of the program, graduates will witness huge opportunities in the luxury and premium goods/services sectors in India and abroad. Graduates may consider applying their knowledge and skills in the fields of marketing, sales, branding, communication, operations and product development in fashion, automobiles, services, consulting and e-commerce companies. The Career Development teams of S P Jain and MIP organize networking events and industry workshops for students throughout the course of the program. This collaboration facilitates mentorship and gives students access to a wide network of professional contacts that can be leveraged over the course of their careers. FACULTY Participants of the program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled industry experts and leaders. Their repertoire of industry experience and research background establishes them among the leaders and opinion makers in the industry. By joining the program, participants have the opportunity to develop their knowledge with the guidance of faculty that is strongly dedicated to the creation of an intellectually stimulating classroom – where new ideas are initiated, developed and launched. ELIGIBILITY The program is ideal for: Young graduates with at least a Bachelor’s degree of three years from recognized university in India or abroad Participants who have an aptitude and appetite to work in the luxury space Participants with excellent written and spoken communication skills (proficiency of the English language is a must), leadership and managerial skills, and the willingness to meet the demands of a rigorous Master’s degree. [-]

Master in Marketing Communication and Public Relations

Izmir University of Economics
Campus Full time September 2017 Turkey Balçova

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received innovative education that extensively addresses contemporary communication dynamics. [+]

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received innovative education that extensively addresses contemporary communication dynamics. Courses MCPR 566 IMC Principles and Practices MCPR 569 Public Relations Theory and Practice BA 564 Marketing Research MCPR 595 Seminar MCPR 599 Master Thesis Elective Courses MCPR 551 Brand Communication MCPR 561 Special Topics in PR MCPR 562 Selected Issues in IMC MCPR 570 Global Consumer Culture and Identities MCPR 571 Creative Thinking MCS 501 Research Methods in Communication Studies MCS 507 Crossroads in Communication Studies Application Requirements for International Students Who can apply? Foreign nationals Blue Card holders (Turkish citizens by birth, but released from citizenship by the Ministry of the Internal Affairs, and who can certify that their minor children who are registered in that permit are eligible for the rights stated in Law No. 5203) Foreign nationals who became Turkish citizen afterwards/dual citizens in the same status Turkish nationals who completed the last three years of their secondary education (high school) in a foreign country excluding Turkish Republic of Northern Cyprus, (including those who completed their entire secondary education (high school) at Turkish schools in the presence of Ministry of National Education in a foreign country excluding Turkish Republic of Northern Cyprus) before 01 February 2013. Turkish nationals who completed their entire secondary education (high school) in a foreign country excluding Turkish Republic of Northern Cyprus, (including those who completed their entire secondary education (high school) at Turkish schools in the presence of Ministry of National Education in a foreign country excluding Turkish Republic of Northern Cyprus) after 01 February 2013. Turkish Republic of Northern Cyprus nationals who reside there and completed their secondary education there having a GCE AL certificate, and those, who registered to high schools in other countries between 2005-2010 and hold or will hold GCE AL certificate. Who cannot apply? Turkish nationals, who completed their entire secondary education in Turkey or in Turkish Republic of Northern Cyprus. Turkish Republic of Northern Cyprus nationals (excluding the ones who completed their entire secondary education there having a GCEAL certificate, and those, who registered to high schools in other countries between 2005-2010 and hold or will hold GCE AL certificate) Dual citizens who has a Turkish citizenship by birth. (excluding the ones who completed their entire secondary education in a foreign country excluding Turkish Republic of Northern Cyprus/ those who completed their entire secondary education at Turkish schools in a foreign country excluding Turkish Republic of Northern Cyprus) Dual citizens who has a Turkish Republic of Northern Cyprus citizenship (excluding the ones who completed their entire secondary education there having a GCEAL certificate, and those, who registered to high schools in other countries between 2005-2010 and hold or will hold GCE AL certificate) Turkish nationals or dual citizens, who have a Turkish citizenship by birth, that attend schools affiliated to the embassies in Turkey, and foreign high schools located in Turkey. [-]

Master in Electronics & Communications Engineering

Al Ahliyya Amman University
Campus Full time September 2017 Jordan Amman

The Department of Communications and Electronics aims to turn out highly qualified engineers in terms of their knowledge and practical experience in the science of communication and electronics. To realize these objectives, the Department has designed a comprehensive study plan aimed at promoting the ability of the graduates to conduct research, design experiments and supervise maintenance programs at the work sight. [+]

Best Masters in Marketing and Communication in Middle East 2017. The Department of Communications and Electronics aims to turn out highly qualified engineers in terms of their knowledge and practical experience in the science of communication and electronics. To realize these objectives, the Department has designed a comprehensive study plan aimed at promoting the ability of the graduates to conduct research, design experiments and supervise maintenance programs at the work sight. Mission To produce distinguished graduates equipped with state-of-the-art skills in electronics and communications engineering that are in accordance with the requirements of the marketplace, both locally and internationally, and to facilitate scientific research. Objectives Equipping students with the knowledge and skills that enable them to be competitive in the marketplace. Enhancing vocational ethics and the culture of community service in students. Developing students’ knowledge and skills. Attracting distinguished students for postgraduate studies. Attracting distinguished teaching staff from far and wide. Continuously updating the study plan in accordance with the requirements of the marketplace and the latest scientific and technological developments. Consolidating scientific research and linking it with the needs of the electronics and communications engineering sector. [-]

International Master / MBA in Art Market Management

Group EAC
Campus Full time 1 - 2  September 2017 France Paris

Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis... [+]

Level 1 state-certified diploma One or Two-year programme after 3 or 4 years of higher education Profile Art market managers are curious and mobile: they like to move, to visit artists’ studios and to look for works of art. they work with intuition and have good taste. they are aware of current trends, contemporary creation and heritage conservation. they like history in relation to artistic creation. art market managers are international: they speak several lan- guages and go to exhibitions on a regular basis. Key Points School ideally located in the heart of Paris Programme fully taught in English or French Level 1 state-certified diploma One (MBA) or two-year (Master) programme International faculty Professional field trips High level academic training Internship opportunities Dissertation The dissertation stems from organised thinking and research focused on a specific topic. This work is an essential tool for launching a professional career, since it enables students to create a network through meetings with major actors of the artistic and cultural environment: curators, foundation directors, auctioneers, dealers, designers, exhibition or festival organisers, etc. students thus come to be recognised as particularly competent in one or more fields of the art market. A few examples : international trade of works of arts in France auction sales on the net the chinese art market Professional project The professional project is designed to be a training ground for the development of professional skills. students work throughout the year with one or more professionals to complete the project. They acquire human resources and coaching skills. The task consists of four assignments: a sectoral study, a development initiative, an innovative operational project and an artistic or cultural project. students form teams taking into consideration the realities and needs of the international art market. A few examples: launching of a concept store for cross-cultural fashion and art goods creating an online art platform exporting the Biennale des antiquaires to Qatar creating an african contemporary art guide Internships Internships will allow students to enrich their academic knowledge by getting hands-on experience and gain valuable experience that can make them more marketable to employers. The main goals of the internship are to: discover the multiple aspects of the functioning of a business promote the personal and professional integration of the student to a team in the field of activity evaluate ones skills in regards of the profession take part in projects be in contact with professional experts A few examples: Alliance française in Chicago: administration, communication and organisation of cultural events Artcurial: expert assistant for the modern art department Christie’s France, Business Management department: taking part in the good execution of sales and updating and monitoring sales results. Maison Lalique: assistant to the communication and heritage department De Jonchkeere gallery: implementation logistics Sotheby’s France: inventory and sale preparation for the tapestry expert Languages English: for non-English native speakers, English enhancement courses will be provided during training. Language learning at the EAC is dynamic and in self-training thanks to an e-learning platform. French: in order to welcome non-French native speakers at best and facilitate their integration in France, the EAC provides French methodology and culture classes as well as unlimited access to the E-learning platform. [-]

Mastère / MBA Management du luxe

Group EAC
Campus Full time September 2017 France Paris

Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais... [+]

Best Masters in Marketing and Communication in Middle East 2017. Nouveau programme sous l'égide de l'Institut Français du Luxe. Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais. Le Manager du luxe sera force de proposition dans la mise en œuvre de projets innovants ; tout en étant apte à contribuer au développement de l’entreprise, comme à la pérennisation de la marque dans laquelle il évoluera. Ces compétences professionnelles, tant théoriques que pratiques, lui permettront d’appréhender et de s’engager dans le monde de l’entreprenariat ; en devenant lui-même l’artisan de projets uniques, ambitieux, modernes et visionnaires. Des enseignements professionnels assurés par… des professionnels : Le programme Mastère luxe « Manager du luxe » a été soumis à un cahier des charges exigeant : celui de proposer des modules de cours assurés par des professionnels du luxe ; spécialistes reconnus dans le milieu dans lequel ils opèrent. Ainsi, le contenu pédagogique du Mastère Luxe réunit un ensemble de cours fondamentaux, formant l’acrotère des compétences professionnelles attendues d’un futur manager du luxe. Ces cours fondamentaux sont regroupés dans sept blocs de compétences : Economie du Luxe Droit du Luxe Marketing et communication du Luxe. Langues vivantes Management du luxe Sociologie et tendances Marketing international A ces cours fondamentaux, viennent s’ajouter dix blocs de compétences d’enseignements spécialisés entièrement dédiés au monde du luxe : Art – Culture – Luxe Savoir Vivre à la Française Cosmétiques, maroquinerie et accessoires Objets du luxe et de collection Haute Couture Gastronomie, Arts de la Table et Hospitality Luxury in progress Tourisme de prestige Horlogerie haut de gamme Haute joaillerie [-]

Master of Strategic Marketing

The University of Wollongong in Dubai
Campus Full time June 2017 United Arab Emirates Dubai

The Master of Strategic Marketing (MSM) program at the University of Wollongong in Dubai will provide you with a thorough grounding in contemporary theory and practice, to help you develop the strategic marketing techniques required to excel in a competitive global marketplace. [+]

The Master of Strategic Marketing (MSM) program at the University of Wollongong in Dubai will provide you with a thorough grounding in contemporary theory and practice, to help you develop the strategic marketing techniques required to excel in a competitive global marketplace. Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment. If you are a marketing practitioner with the ambition to become an effective strategist, the MSM will provide you with the advanced skills and competencies to succeed in an international business context. Course Overview The Master of Strategic Marketing (MSM) will give you a detailed insight into marketing based disciplines, including consumer behaviour, market research, communications, retail marketing, strategy and management. Through applied research, critical analysis and industry interactions, the program will help you understand the impact of globalisation on marketing practices and enable you to develop marketing strategies that can be applied to your current or future roles. A key component of the MSM program is the practical development of key skills in a real-world environment. This includes connecting with businesses in the field through a range of guest lectures as well as an industry-focussed management project that will help you to develop professional practices relevant to your area of interest. Career Opportunities Career progression is rapid in the marketing field and the MSM will give you a head start in achieving the highest level in your chosen sector. Students and graduates of the MSM typically work in roles such as: Advertising Executives Brand Managers Direct Marketing Specialists Market Researchers Industrial Marketing Specialists New Product Developers Public Relations Executives Retail Managers Web Marketing Specialists. Accreditation and Recognition This program is accredited by the UAE Ministry of Higher Education and Scientific Research and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors. In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW degree after completion. [-]

Master of Advertising

Kilroy Norway
Campus Full time 3 - 6  January 2017 Australia Melbourne

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]

Master of Advertising

 

Awarding Body:

RMIT

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]