Masters Degree in Marketing and Communication in Italy

Search Master's Degrees in Marketing and Communication in Italy

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

Master Program in Marketing and Communication in Italy

Read More

Master in Political Marketing

Rome Business School
Campus or Online Part time March 2017 Italy Rome

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - Practical organization of the event. The electoral system and its specificity - Plurality systems - Majority systems - Proportional systems - Mixed systems Leadership for politics - Interpersonal influence - Leadership styles - The techniques Spin Doctoring - Role and activity evolution - Strategies and techniques - Excellency cases Fundraising for politics - Fundraising techniques and tactics - Fundraising patterns - The management of the relationship with donors - Budgeting and staffing models - Effective and ethical profiles - Phone banking, canvassing and special events Electoral campaign management - Traditional vs digital campaigns - Human resources management and organisation for an electoral campaign - The thematic campaign - Territorial campaign - Cases studies Innovative communication techniques for politics - Graphic, video and digital design - Modelling and 3D animation - Augmented reality - Mobile apps - Video mapping International excellency cases Edsegovi’s HOLOS model (Mexico) Learning Options This course may be attended in the following formulas: - on campus, at the Rome Business School Rome headquarters. - distance learning, through a cutting edge e-learning platform with live lectures and a great teacher-student interaction. Participation fees In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants. Selection is based upon the evaluation of CVs and on the results of technical-motivational interviews. The participation fee for the Master’s Degree in Political Marketing is of € 3.500,00 (V.A.T. included). ... [-]

Master in Luxury Brand Management

Domus Academy
Campus Full time 12  September 2017 Italy Milan

The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. [+]

Experience. Elevate. Excel. If you imagine yourself working in the world of luxury—of fine, distinctive products and experiences—the Master in Luxury Brand Management may be your program. It’s a program that turns participants into inspired managers and marketers within the highly competitive fields of luxury fashion, jewelry, cosmetics, hospitality, gastronomy, beauty, or art. You’ll approach luxury goods and services from multiple points of view: creative, organizational, managerial. You’ll examine marketing, branding, and communication for this unique market, as well as financial and team management. You’ll explore how to create elegant products and heightened experiences for your exclusive customers, while remaining sensitive to the cultural factors that surround the concept of luxury. You’ll learn to take innovative branding strategies from concept to execution, like rough diamonds that must be cut and polished to acquire their full value. You’ll develop your own personal analytical approach and language of expression. And, during an educational path that combines theory and research with practice, you’ll engage in a rewarding, collaborative dialogue with the industry professionals and consultants who guide your development. Audience The program is designed for candidates with a first-level degree in creative disciplines who wish to acquire skills in marketing and business management for the luxury industry. It is also aimed at graduates with degrees in the social sciences or in economic/managerial disciplines who wish to deepen their knowledge of the field of luxury goods, services, and experiences. Outcome During this degree program, students will: Develop projects for the luxury market based on in-depth knowledge of the industry Gain experience in collaborating with a creative team Practice luxury brand communication strategies, from traditional media (advertising, PR, events) to digital and social media Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the historical, contemporary, psychological, anthropological, and sociological aspects of the fashion phenomenon Learning management and marketing strategies for fashion and luxury companies Developing effective communication strategies for the world of luxury and fashion Investigating methods and tools for fashion research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work and developing your professional identity Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to luxury brand management. Some possible workshop topics include the following: Analyze a luxury brand’s verbal and non-verbal DNA, and articulate its core values, in order to develop new extensions (i.e., products or product categories) within the brand. Promote a fashion project using offline and online communication, advertising, and events. Gain an insider’s view on the key role of fashion buyer. Filter through product offerings to select the right mix of merchandise that could sell in adequate quantities to achieve a retailer’s profit-margin objectives. Produce either a real fashion editorial for a print or online magazine or a proposal for an advertisement campaign. Develop a coherent visual display from concept to execution. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Luxury Brand Management program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: Cartier, Castel Monastero Spa & Resort, Christie’s, De Beers (Forevermark), 10 Corso Como, FutureBrand, Moncler, Oteri, Park Hyatt Milan, Pommery, Recarlo, Salvatore Ferragamo, Stone Island, Trussardi, Zagliani. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Career Opportunities Graduates of the Master in Luxury Brand Management program may launch a career as a luxury brand manager, product manager, marketing manager, brand manager, or communications/PR manager. They may work for fashion brands or design agencies, or they may choose to start their own branding and marketing consultancy. [-]

Master's Programme in Marketing

Umeå University, Umeå School of Business and Economics
Campus Full time

This program aims to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

 

This programme is given by Umeå School of Business and Economics. The objective of this program is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with [analytical and managerial] capacity in today’s competitive markets. The programme is also suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


International Master Luxury Management

Il Sole 24 ORE Business School
Campus Full time November 2017 Italy Milan

Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. [+]

INTERNATIONAL MASTER LUXURY MANAGEMENT Official Website Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. GOALS AND PROFESSIONAL OPENINGS Our International Master in Luxury Management provides students with technical knowledge and managerial capabilities required to build a career in the luxury industry. It provides students with opportunities to learn from the experience of managers and professionals working in the luxury goods market, as well as to intern in important companies and develop a lasting network in the sector. The previous four Italian editions of this Master delivered by our Business School guarantee consolidated experience and ongoing relationships with the most prestigious global luxury brands. At the end of the course the main areas of placement and professional openings are within companies, consultancy firms, business associations and institutions of the fashion, luxury and lifestyle sectors, in the following functions: marketing communication and events brand management retail merchandising visual merchandising retail operations e-commerce and in the following luxury sectors: fashion (leather & luxury goods) design watches & jewelry perfumes & cosmetics automotive boating hotellerie food & wine TARGET The Master is aimed at young graduates and final year graduating students interested in building their career in the world of luxury, fashion and lifestyle. The course is taught entirely in English. DURATION AND STRUCTURE 9 Months: 5 months of full time classes in Milan and 4 months of internship The Master requires full time compulsory attendance. The program begins on November 20th 2017 and is organized in two phases: Theory and practice for a period of 100 days in classroom and workshops (classes are held Monday to Friday) Hands-on experience through a 4 month internship in important companies or consultancies. MILAN AND THE VALUE OF MADE IN ITALY The Italian city of Milan is recognised internationally as one of the "big four" global fashion capitals, along with Paris, New York and London. The city’s rich history and classical architecture are a counterpoint to the modern pace of life and the rising towers designed by 21st-century starchitects. It is also one of the most multicultural and diverse cities in Italy and Europe, with banking, industrial and design sectors that draw employees from around the world. Milan is also the venue where important international fairs, exhibits and trade shows take place. April is the month of the well-known Salone Internazionale del Mobile (international home furniture show): together with the associated cultural-artistic events, this fair presents the most important and innovative proposals, ideas and concepts for furniture, home decor and objets d'art. One of Milan's most well-known fashion events is the Milan Fashion Week, whose two annual editions (September-October and February-March) are the most important meeting point between prêt-à-porter and trade operators, promoting both the globally renowned brands that have made Made in Italy famous worldwide and the emerging fashion talents. For future managers in the Luxury & Fashion industries, Milan is the best place to be! PROGRAM The program is divided into the following modules: The concept of luxury across the world Made in Italy: yesterday, today and tomorrow New consumers of luxury goods The fashion, luxury and lifestyle industries Value chain and economics Project management Marketing of luxury goods Web & New media: digital and social media marketing Communication, brand management, press office and events Commercial policies and management of luxury retail stores E-commerce and e-tailing The course also includes some special activities: Company Visits: visit the sites, museums and factories of globally renowned Italian brands Project Work: work on real business challenges submitted by managers and professionals Self Marketing and Personal Branding: strengthen and develop managerial competences Master Blog: manage the Master blog with the direct supervision of the Scientific Committee INTERNSHIP The internship is an important added value of the Master and allows participants to enter the world of work complexity with solid professional tools. During classroom period, each participant is supported in identifying his/her capacities and career opportunities through individual career coaching and mock job interviews. More than 95% of our students are employed after the internship. ADMISSION The Master has a closed number and involves a process of selection aimed at evaluating the technical competencies acquired during the study period, the individual attitude and the motivation of the candidates. The selection process is carried out in 3 phases: screening and analysis of admission request and CV motivational interview (in English) English test for non native English speakers Applicants are required to submit the following documents: Copy of first-level university degree (Bachelor, laurea triennale or equivalent) Curriculum Vitae in English Photo Copy of passport or ID Card Motivation letter explaining interests and future professional projects An English proficiency test score is desirable (but not compulsory) for non native English speakers SCHOLARSHIPS 24 ORE Business School grants partial and full cost scholarships to the most deserving candidates. CONTACTS For further information write to: elisabetta.panerai@ilsole24ore.com You will be contacted in the shortest time possible. [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

Top Masters Degrees in Marketing and Communication in Italy. The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the courses, the Master concludes with an internship. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee. STRUCTURE The Master’s degree is a 12-month full-time program including an internship or project work (total length: 1500 working hours). The academic part is divided into two terms. You will cover 1000 hours of study: 400 hours of classroom activities and 600 hours of individual/group work. During the first term you will study the fundamentals of marketing and communication, while the second term will deal with practical aspects and focus on the new media tools you will use in your professional career. The two terms are followed by an internship period of 500 working hours. This internship can be carried out at various companies and agencies in Italy or abroad. It is your chance to put into practice the theory and techniques learned during the two academic terms by working on marketing and communication strategies/campaigns, analyze and create solutions to real problems and work on action plans. You are expected to make the most of these opportunities by learning from the professionals you will be working with. At the end of the internship you will be required to hand in a ‘Final Report’, which you will present to the Director of Studies showcasing your activities and analyzing the theories and lessons learned during the academic part. LEARNING METHOD The main aim of our teaching staff is to first lay down a solid grounding of theory and then to build on this foundation by introducing more practical aspects. This method will result in you confidently entering the work environment of this industry, ready to deal with any scenario you will face. The teaching staff will help you grasp these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; as well as individual assignments and assisted private studying. The courses are structured to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation. CAREER DEVELOPMENT Career development is a key part of this program. The goal is to give you the opportunity to develop yourself and your skills even after you have left the school. The right career choices can help you do just this. The program includes a 500-hour internship which represents an opportunity for you to analyze real marketing and communication problems, develop strategies, and elaborate action plans together with professionals in the marketing and digital communication industry. The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, alumni reach a 96% placement rate. [-]

Master in Luxury Marketing Management

IED – Istituto Europeo di Design Rome
Campus Full time 12  January 2017 Italy Rome

What is fashion? What is luxury? Fashion is a form of art or business? And luxury, does it exist yet in the twenty-first century, or its genetic mutation, imposed by the spread of the affordable luxury of '80s, as a means of brand extension, has come to an end? The Master in Luxury Marketing Management answers these and other questions, examining closely the fashion market, its interpreters, the different business models and industry communication. Participants experience the luxury concept in different socio-cultural contexts and identify the strategies of seduction and expansion applied by the big brands in mature markets and in the BRIC economies, through the study of the monopoly exercised by the great signs of the luxury industry in sectors such as fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Luxury Marketing Management considers applicants having a relevant Honours degree or an equivalent academic qualification in economics, communication, sociology, fashion, creative disciplines who wish to acquire practical knowledge and expertise in the luxury sector. Structure and Methodology: The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind. The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services. The Marketing & Branding unit will cover subjects, such as distribution policies, the value of the leading international brands in the fashion industry, the suggestion of the life style in the communication of the brand and the product. The course analyzes the behaviors and needs of consumers, the trends, the development of luxury items, the approaches to marketing, sales and customer satisfaction based on the Internet and social media. Students will learn the use of apps, m-sites, and social media for making international campaigns. Together with anthropology, art and fashion, psychology, color theory, students will examine the contemporary fashion, brands and international designers, protagonists of current trends, and key factors to be able to interpret the dynamics of the industry today and in the near future. The course includes communication in the fashion industry and subjects such as strategic planning, advertising, the basics of journalism, creative writing, the copy writing, editing, and graphics. Of particular importance are the analysis of the work of the press office, the media relations and public relations, sponsorships, direct product and brand communications through an event. The Master ends with the Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]

Master in Fashion Brand Management

Accademia del Lusso
Campus Full time February 2017 Italy Milan

Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the... [+]

Top Masters Degrees in Marketing and Communication in Italy. Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the luxury goods sector and the fashion industry, in consideration of the specific nature of the processes which relate to these industries. Students learn how to promote a brand’s philosophy using working and strategic marketing strategies, and therefore will be able to follow the whole development and sales process of a product associated with a brand, paying particular attention to style, quality of products, image, and the efficiency of advertising campaigns. Career prospects Marketing Manager, Brand Manager, Licensing Manager, Sales Manager, Retail Manager, Fashion Buyer, Product Developer, Commercial Director, Merchandising Manager, Distribution Manager, Account Manager, Strategic Planner. Some of the subjects taught in this programme Made in Italy & Luxury Goods System Luxury Marketing & Licensing Metropolitan Languages & Trends The Fashion Product Retail Management Experiential Marketing & Branding Sales Techniques Buying Techniques Practical Workshops Workweeks Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of Italian: demonstrated by a formal certificate or Skype language interview 3-year university degree (for students who have non-Italian qualifications, it is a requirement to have successfully completed at least 15 total years of school and university education) [-]

Master International Communication

Hanze University of Applied Sciences - Groningen, the Netherlands
Campus Full time September 2017 Italy Milan

The programme has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this programme. You will have to prove yourself as a creative problem solver, able to measure up to professional standards as well as academic excellence. [+]

Master International Communication: www.hanzegroningen.eu/mic Welcome to the Master in International Communication This double degree programme is offered in association with the Geert Hofstede Consortium. Four universities, all specialising in corporate communication and public relations in an international, professional context, have joined forces to form the Geert Hofstede Consortium. The consortium offers a unique joint master's programme in International Communication (MIC). The programme is a full-time study over three semesters (90 EC). You will study at two universities, with the possibility to study in the Netherlands, Italy, the United Kingdom and Lithuania. Graduates receive two degrees and a certificate from the Geert Hofstede Consortium. The Master in International Communication (MIC) is a joint programme developed in close cooperation between the Geert Hofstede Consortium partners:​ Hanze University of Applied Sciences, Groningen, the Netherlands IULM University, Milan, Italy Vilnius University, Lithuania Leeds Beckett University, United Kingdom The Master International Communication (MIC) is an ambitious programme for those who aspire to an international career in communication. Whether you have recently graduated or are currently working, the MIC prepares you for a career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation. Educational concept The programme has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this programme. You will have to prove yourself as a creative problem solver, able to measure up to professional standards as well as academic excellence. Core programme The first semester introduces you to the full breadth of the profession. What are the roles and responsibilities of the communication professional in an organisation from a strategic perspective? Which main functional areas are there? How does culture influence communication? What is the relationship between the organisation and its international and intercultural environment? All assignments and projects focus on sustainability. Specialisations During the second semester you will complete a number of specialisations from one of the consortium universities of your choice. The specialisations change according to what is happening in the professional field. Hanze UAS, Groningen offers the specialisations the Issues Manager, Media Analytics & Global Societal Challenges and Big Date & Visualization, Intercultural Training & Project Management. The dissertation You must demonstrate mastery of those competences required to obtain the title Master in International Communication. You will choose a professional role and analytically solve a problem for an outside client (working in-house or as a consultant). The result of this project will be based on applied research and the use of an appropriate methodology. Every problem requires a solution from an international or intercultural perspective. One programme, two degrees The 90 ECTS study programme allows you to study at two consortium partner universities. Each of these will award you a master's degree. You will also receive a consortium certificate stating that you succesfully completed an international joint master's programme, developed with the support of the European Union. All degrees are fully accredited. Graduation profile As a graduate of the Master in International Communication you will be an interculturally competent communication professional able to work in a global context. You will be able to anticipate changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level. Career prospects Nearly all MIC graduates have found a job either during or shortly after their graduation project. Graduates have found jobs as public relations managers, corporate communications consultants, marketing & communications heads and brand directors. Companies where our graduates have found positions include Google, Edelman PR, Ogilvy Group, Walt Disney, Hewlett Packard, IBM and ABN Amro bank. Entry requirements Bachelor’s degree in related fields: communication, humanities, social sciences, business, management, linguistics; Extensive work experience in related fields may also be considered. A certificate of proof of a sufficient proficiency in the English language: either IELTS with an overall result of 6.5 and no subscores below 5.5 or TOEFL ibt total of 90 with minimum 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing. Your IELTS or TOEFL must not be older than two years. [-]

Advanced Master in Creativity & Marketing

Solvay Brussels School of Economics and Management, Université Libre de Bruxelles
Campus Full time 1 - 1 

The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes. [+]

Advanced Master in Creativity & Marketing promotes, presents, discusses and teaches new marketing alternatives to the classical demand-based marketing approaches. We offer to our participants a deep understanding and direct practice of the creativity process in the context of strategies, operating tools and marketing communication, new ways to imagine, promote and sell products, services, ideas, and experiences, a direct immersion in highly creative circles and industries (advertising, show business, cinema, event management, etc.)

 

This master is truly unique in the way to approach marketing: we will teach you "marketing of the future" while most marketing master programmes actually focus on marketing of the past...... [-]


Master in Museology New Media and Museum Communication

International University of Languages and Media
Online & Campus Combined Part time January 2017 Italy Milan

Our Master Course has a unique approach to museology in its most innovative trends especially at the European level. It is carried on under the auspices of the European Museum Academy Foundation (NL) which contributes with its experts and with didactic resources. Online modules offer the chance to take part into this Course also to students abroad under an attentive Tutorship. [+]

Master Objective Our Master Course has a unique approach to museology in its most innovative trends especially at the European level. It is carried on under the auspices of the European Museum Academy Foundation (NL) which contributes with its experts and with didactic resources. Online modules offer the chance to take part into this Course also to students abroad under an attentive Tutorship. The Summer School will be held in the IULM Campus in Milan, a worldwide capital of design and fashion and the most vibrant Italian town. Seminars are planned in Milan as well as in other European venues. This Master Course is designed for those interested in acquiring expertise in contemporary museology and the interlinkages between museum and heritage as well in new media and museum communication. Graduates from the course will be ready to pursue careers in museums and heritage institutions, cultural organizations, educational agencies dealing with heritage issues. Master programme The study programme consists of: One Seminar of 5 days in Milan at the opening of the Course; 4 on-line Modules with the participation of experts and practitioners with a documented international experience; 6 days of Summer School and diplomas giving ceremony in Milan including one day excursion to Venice; Free attendance at optional international meetings co-organized by the European Museum Academy during the semester. This programme is subject to minor changes due to organizational circumstances. Topics Milan Seminar The Evolution of the Museum Definition Museums Management Total Quality Management in Museums Exhibition Planning Museums and Heritage Multimedia in Museums Study visit in Milan On-line Modules The XXI Century Museum Users Analysis Lifelong Learning in Museums Museums and the Web Summer School New trends in Museums Digital Interpretation Workshop Social Media and Museums Workshop Children in Museums Study visit to Venice Admission requirements This Master Course is open to applicants holding a university degree (MA or PhD) or a BA accompanied by a documented experience in the field of museums and/or heritage. The Course is open also to applicants already working in this sector and willing to improve or update their knowledge thanks to the access to state-of-the art didactic contents. Application process Interview with the Master scientific board. After having proceeded with the application, the applicant will be contacted to be informed of his/her eligibility to continue the selection process to the final phase (last stage of evaluation), which will consist of an interview with the master scientific board. On line application Applications can be submitted through: http://servizionline.iulm.it/ (Once you open the page, please flag the box to access the English version of the website) You have to register first, and then access to your personal area, get into “Registar’s Office” and then “Admission test". Choose “Master Specialistici ed Executive” Choose “Master in Museology – online - January 2017” [-]

Master in Marketing and Communication

Ca' Foscari University of Venice
Campus Full time October 2017 Italy Venice

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). [+]

Top Masters Degrees in Marketing and Communication in Italy. This degree programme offers the possibility to get a double/joint degree with other European Universities. Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of this study programme students can be awarded with a double degree: "Laurea Magistrale in Marketing e Comunicazione" of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). Curricula available Marketing and Corporate Communication Innovation and Marketing (fully taught in English) Link to the Degree Programme page Link to the apply procedure page Access to the programme Restricted. Places available are 190 (100 for the Marketing and Corporate Communication curriculum and 90 for the Innovation and Marketing curriculum). Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation. Moreover, certified knowledge of the English language at least at B2 level is required.Specifically: - For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enroll. - For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrollment will be allowed to enroll with a B1 level, but will be asked to obtain the B2 level before graduation. Admission requirements To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. Learning outcomes & Occupational profiles This Second Cycle Degree Programme trains experts who will be able to play managerial roles in those companies specialized in marketing, communication, and services. This Degree Programme educates students to create value for the community providing them with any adequate tools to plan and control marketing and communication activities (for example, brands, advertising in the real and virtual world, public relations), both for profitable and social purposes. Second cycle graduates in Marketing and Communication may be employed as product managers, brand managers, category managers, sales and marketing manager of companies producing goods and services, account manager in advertising, market research and marketing and communication consulting companies. [-]

Masters Programme in Economics and Communications for Management and Innovation

Sapienza University of Rome
Campus Full time October 2017 Italy Rome

The Masters in Economics and Communications for Management and Innovation is a multi-disciplinary programme specifically based on the needs of enterprises and Confindustria, the main Italian Association of Entrepreneurs. [+]

The Masters in Economics and Communications for Management and Innovation is a multi-disciplinary programme specifically based on the needs of enterprises and Confindustria, the main Italian Association of Entrepreneurs. The programme is based on enterprise science, digital communications and applied computer science. The objective is to train professionals who will be able to meet the multi-disciplinary requirements of modern enterprise, extending the traditional curricula of single-faculty programmes and moulding economics, computer science and social sciences. The programme will provide students with skills in enterprise communications, innovation process management skills, and enterprise strategies and tools for innovative and international contexts. The Masters in Economics and Communications for Management and Innovation is a restricted-access degree and students will have to pass a selection process to gain admittance to the programme. During the course of the second year, students will participate in internships to hone their skills in a real working environment. Learning Outcomes Managerial skills to face enterprise government and management; Knowledge to correctly interpret and management enterprise evolution from a strategic, organisational, market and financial point of view, as well as from an international and intercultural prospective; Excellent command of the English language; Enterprise government and management skills for innovative and international contexts, including enterprise strategy, communications, and enterprise, finance and innovation management; Understanding of general enterprise economics, legal framework, and quantitative, mathematical and statistical methodologies to support decisions and interpretations of the macro-environment; Ability to coordinate, organise and manage relations and communications amongst enterprise stakeholders; Methodologies and tools to gather and interpret data on needs, opinions and behaviour concerning organisation users (clients, users, etc.). [-]

Master in Luxury Interior Design

Haute Future Fashion Academy
Campus Full time October 2017 Italy Milan

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. [+]

Top Masters Degrees in Marketing and Communication in Italy. LUXURY INTERIOR DESIGN The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. He is considered to all effects a designer of interiors and his expertise must necessarily embrace a broad range of areas such as Architecture, Design, Fashion and Art. It is a profession requiring design skills, aesthetic sense and ability to innovate, in order to propose excellent quality ideas that are able to attract and satisfy the most demanding elites. The most famous Interior Designers, as a matter of fact, are often likened to real artists and their names appear in magazines and daily newspapers throughout the world. They are much sought after personalities and deal with people who are very prominent and of high social standing on a daily basis. The aim of the Master course is to train professionals who are specialized in the Luxury sector, who are able to combine their own creative flair with the needs of different clients, paying particular attention to the aesthetical aspects, but also to the practical and functional ones, always respecting the highest standards. The course program is structured in such a way as to provide students both with practical skills, with an extensive background on planning spaces and 3D and CAD design, and with theoretical knowledge, paying particular attention to the studying of materials and to the search for new trends, drawing from the panorama of Architecture, Design, Art, and learning the latest techniques related to the Exhibition Design, to Lighting Design and Sound Design. At the end of the Master course, students will have developed an in-depth knowledge in Architecture and Design, they will have acquired a perfect mastery of the issues relating to the Luxury system-product and will have gained the skills needed for the development of an interiors project through its various stages: from its conception to its design, up to the control of the actual project implementation. This course is aimed at: Students who have already acquired a good preparation in Design. Professionals in the sector who wish to perfect their skills. Students who do not have a relevant background, but who can fill in their cultural and operational shortcomings by attending the Extension Courses. Study Plan History of Design Interior Design Project: Design of Luxury Lifestyle Trend Intelligence Temporary Space & Exhibition Digital Presentation: 3D Advanced Rendering Trend Intelligence for Luxury Retail Contemporary Interior: Materials and Technologies Visual Culture & Contemporary Art Sound Design [-]

Master in Communications, Media and Creative Industries

Sciences Po
Campus Full time

The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]

Master in Communications The Master in Communications is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. Through an approach that integrates both academic as well as professional training, students receive an education that is both current and grounded in reality. APPRENTICESHIP: DETAILS Schedule For the first four months, from September to December, students are considered part- time employees at the company (2.5 days of work); they then work full-time for the eight remaining months. Students are, however, required to attend five full days of mandatory seminars at Sciences Po in the second semester. Supervision: Apprenticeship Supervisor: A professional from within the company who is responsible for welcoming the apprentice, helping him/her integrate into the company and supervising his/her work. Tutor: A second professional (from another organization) who is also a teacher at the School of Communication. The tutor advises and guides the apprentice in the early stages of his/her professional life. Academic staff: Ensure the proper continuation of the student’s academic engagements and monitor his/her compliance with (the School's) academic requirements. Dissertation In addition to the work that they do at the organization of their choice, students are also required to write a 20 to 30-page dissertation. THE SCHOOL EXPECTS THIS WORK TO BE BASED ON A THEORETICAL TOPIC RELATING TO THE PLACEMENT RATHER THAN AN INTERNSHIP REPORT. THE SUBJECT OF THE DISSERTATION IS DETERMINED IN CONSULTATION WITH THE APPRENTICESHIP SUPERVISOR AND THE TUTOR. At the end of the apprenticeship in September, the dissertation has to be defended in the presence of the two professional supervisors and a member of the School’s academic staff. For more information, visit the CFA (Centre de Formation des Apprentis) webpage [-]

MA in Technologies and Codes of Communication

Link Campus University
Campus Full time November 2017 Italy Rome

The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at [+]

Top Masters Degrees in Marketing and Communication in Italy. A good technical knowledge is the basis for successfully deal with planning and creativity. Digital media and the speed of evolution of ICT (Information and Communication Technologies) in fact challenge continuously new professionals. Three years Bachelor’s Degree and the Master’s Degree programs are conceived to provide essencial tools necessary to engage these challenges. A free Italian language course will be offered to all students who pre-apply by the first week of June. Through continuous research and study, then, you will master the digital world to use it as a tool for creating cutting-edge products and to design new and more exciting services to users. Course of study The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at "making real", in collaboration with research centers within the university and with other entities related to it, the theoretical aspects discussed during the lessons. Another unique feature of the course is the presence of a highly qualified faculty and represented by leading figures from the world of ICT and interaction design, which have significant experience both nationally and internationally. These can thus ensure the transfer of experiences, expertise and knowledge accumulated during their career for students enrolled. FIRST YEAR Methodology and Techniques of Social Research Sociology of communication languages Sociology of new media and social networks Semiotics artifacts and image theory Interaction Design I Elements of Programming I (Web and mobile) Integrated course of communication Cognitive Psychology Analysis and visualization databases SECOND YEAR Laboratory of computer graphics, modeling and 3D printing Interaction Design II and Design Lab Interfaces English for multimedia communication Materials to be chosen Skills [-]