Masters Program in Marketing and Communication in Ireland

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Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Ireland lately implemented a law, which mandates all students attending university education to apply for government loans to allow them achieve their higher academic dreams. First official language is Irish, also known as Irish Gaelic, but English (the second official language) is more widely used. The national capital is Dublin. Ireland is famous for celebrating Saint Patrick’s Day (17 March) all over the world.

Master's Degree in Marketing and Communication in Ireland

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Master of Business

Athlone Institute of Technology
Campus Full time September 2017 Ireland Athlone

This full-time programme is structured to enable participants to develop advanced key core competencies in business and to build on specialisations already achieved at honours Bachelor of Business (or related discipline) level. [+]

Best Master's Degrees in Marketing and Communication in Ireland. This full-time programme is structured to enable participants to develop advanced key core competencies in business and to build on specialisations already achieved at honours Bachelor of Business (or related discipline) level. The curriculum offers a richness and variety of learning which will ensure that the student develops and demonstrates a range of high-level knowledge and skills in areas such as research, strategic thinking and reflective learning, thereby establishing the foundation for a successful business career, as well as for continuing academic and professional development. Graduates are expected to have: a critical understanding of advanced theories, concepts, principles, methods and techniques of business and related research the ability to apply strategic thinking and to choose techniques for the analysis and interpretation of information the capacity to assess and contrast the impact of decisions, with particular reference to business ethics and social responsibility the ability to conduct further research and self-directed, life-long learning Minimum Entry Requirements Applicants should have a minimum of an honours Bachelor degree (Level 8) in business or a cognate discipline at 2.2 level or an approved equivalent qualification. Applicants will be ranked in order of merit, based on academic attainment and the outcome of a selection interview. Prior to commencement of the programme, students undertake a two-day induction course. The induction course is an integral part of the programme which commences in early September each year. Modules Services Marketing Management, International Corporate Strategy, New Venture Creation and Growth, The Enterprise Environment, Research Methodology, Information Systems for Managers, Applied Corporate Strategy, Innovation and Creativity, Research Project. Career Opportunities As the availability of honours primary degree holders becomes more widespread in the job market, employers are becoming more selective and this enhances the employment and career prospects of postgraduate degree holders. This programme is expected to provide students with the expertise to survive and progress in an increasingly competitive job market. Graduates with a Master’s degree (Level 9) can reasonably be expected to rise to more advanced positions, including senior executive level, in private industry, in the public and private sectors, and in education. Fees For the academic year 2014/2015, the fees for the Master of Business are €5,500 for EU students and €10,000 for Non-EU applicants. These fees are subject to an annual review. [-]

Master of Business in Marketing & Management Strategy

Limerick Institute of Technology
Campus Full time Part time 1 - 2  September 2017 Ireland Limerick + 1 more

This programme will employ a learner-centred instructional philosophy, namely Problem Based Learning (PBL). The aim [+]

This programme will employ a learner-centred instructional philosophy, namely Problem Based Learning (PBL). The aim of PBL is to prepare learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy. In a PBL environment, learners are encouraged to solve problems, which are set in a real world framework. This will involve: - Group work - Complex problem solving - Engagement with ‘real world’ scenarios - Discovering new knowledge Deliverables for PBL problems will vary and may include: reports, presentations, web pages, news items, posters, manuals, research papers, models, etc. Problems and projects will mirror the types of situations learners are likely to encounter when they graduate and many will involve contact with outside companies. The programme offers a number of different learning options, including a 1 year full time option and a 2 year part-time option and is aimed primarily at learners interested in acquiring a highly practical Level 9 qualification in Marketing and Management Strategy. This proposed programme is structured to maximise practice based learning and will involve extensive active student participation.... [-]