A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Ireland lately implemented a law, which mandates all students attending university education to apply for government loans to allow them achieve their higher academic dreams. First official language is Irish, also known as Irish Gaelic, but English (the second official language) is more widely used. The national capital is Dublin. Ireland is famous for celebrating Saint Patrick’s Day (17 March) all over the world.
Master's Degree in Marketing and Communication in Ireland
This full-time programme is structured to enable participants to develop advanced key core competencies in business and to build on specialisations already achieved at honours Bachelor of Business (or related discipline) level. [+]
This programme will employ a learner-centred instructional philosophy, namely Problem Based Learning (PBL). The aim [+]
This programme will employ a learner-centred instructional philosophy, namely Problem Based Learning (PBL). The aim of PBL is to prepare learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy. In a PBL environment, learners are encouraged to solve problems, which are set in a real world framework. This will involve: - Group work - Complex problem solving - Engagement with ‘real world’ scenarios - Discovering new knowledge Deliverables for PBL problems will vary and may include: reports, presentations, web pages, news items, posters, manuals, research papers, models, etc. Problems and projects will mirror the types of situations learners are likely to encounter when they graduate and many will involve contact with outside companies. The programme offers a number of different learning options, including a 1 year full time option and a 2 year part-time option and is aimed primarily at learners interested in acquiring a highly practical Level 9 qualification in Marketing and Management Strategy. This proposed programme is structured to maximise practice based learning and will involve extensive active student participation.... [-]