Master's Program in Marketing and Communication in India

See Masters in Marketing and Communication in India

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Found in the Southern part of Asia, the Republic of India is second most populated country in the world with approximately 1.27 billion people. India has four types of universities; Central Universities, State Universities, Deemed University and Private Universities consisting in over 550+ institutions.

Masters Degree in Marketing and Communication in India

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M.Cr.A. in Creative Documentary

Srishti Institute of Art, Design and Technology
Campus Full time July 2017 India Bangalore

The first film ever made was a documentary. Since then, the practice of filmmaking, and of documentary film in particular, has undergone a huge transformation. New technologies have made way for different stories and unheard voices to emerge and together they have evolved into a variety of forms, styles and genres that allow for highly individualised and creative interpretions of the reality they depict. This forms the crux of the master’s programme in Creative Documentary at Srishti. [+]

Top Master Programs in Marketing and Communication in India. M.Cr.A. in Creative Documentary The first film ever made was a documentary. Since then, the practice of filmmaking, and of documentary film in particular, has undergone a huge transformation. New technologies have made way for different stories and unheard voices to emerge and together they have evolved into a variety of forms, styles and genres that allow for highly individualised and creative interpretions of the reality they depict. This forms the crux of the master’s programme in Creative Documentary at Srishti. Engaging with social, political, cultural contexts and navigating research processes students will learn to identify cinematic material from the world around them. Grappling with hsitorical, theoretical, ethical, technical and practical aspects of documentary filmmaking, they will work towards the submission of a professionally made thesis documentary. Disciplines This postgraduate program in creative documentary intersects with the following disciplines: Animation Contemporary Art Practices Experimental Media Arts Film Photography Public History Research and Collaboration Students of film courses have the opportunity to engage with and draw upon, the knowledge resources of other schools as well as the labs and centres at Srishti. Center for Public History (CPH) Srishti Films The Kabir Project Key Values in the Curriculum Exploration of personal vision and position Critical response to context Subjectivity, Objectivity and Point of View Ethical and responsible imagemaking Impactful storytelling Course Structure Studios encourage active, contextual learning where students develop core disciplinary skills and knowledge. Studios facilitate collaborative and creative design solutions to complex, open-ended problems Workshops provide intense learning experiences in making and doing, across the different disciplines. Internship with an industry or a design studio is compulsory for students at the end of 1st year for M.Des. Self Initiated Project is an end of the semester challenge that allows the student to engage in research / enquiry or design based projects. Students begin by writing their project proposal and defining the scope of their project and they are mentored by faculty / design professionals. Electives are liberal arts courses aimed to cultivate intellectual and reflective abilities in students and motivate them to probe deeper and approach their design process in a holistic manner. Capstone Project is the culmination of the research, capabilities and knowledge gained over the last three semesters. Students are required to submit their design output and a mandated thesis document. Students are mentored during this final project and go through seminars to get feedback from faculty and peer groups Learning Approach Learning at the master’s level will be through course work and self-initiated work. The course will expose students to the history and practice of documentary film in the world and in India, through screenings and readings. As they hone their filmmaking craft, they will be encouraged to develop a critical approach to their own work and that of others. They will have the opportunity to enrich and expand their practice by engaging with the rich variety of allied disciplines taught in Srishti. Facilitators and mentors will guide students through an independent learning process. Capabilities Using image & sound as a way of seeing & understanding the world Using different research methods & critical thinking to arrive at a hypothesis Articulating ideas and concepts in written and spoken form Understanding and constructing narrative Exploiting the possibilities of the edit process Experimenting with technique, form and material Understanding subjectivity and objectivity Conceptualising and producing a short documentary film independently Opportunities Undertake the making of independent or commissioned documentary films Work in Television or any organisation enagaged in audio-visual production Work as media consultant for national and international agencies Pursue doctoral research in film Enquiries For further information please email Swati Dandekar at swati_d@srishti.ac.in [-]

M.Des. in Strategic Design & Brand Leadership

Srishti Institute of Art, Design and Technology
Campus Full time July 2017 India Bangalore

The Postgraduate Program in Strategic Design and Brand Leadership fosters a Design and Strategic Leader with agile professional abilities, who is meaningfully resourceful and process oriented in the field of design strategy and brand leadership. This program combines the framework of design thinking with branding and leadership skills into a design strategy methodology. [+]

M.Des. in Strategic Design & Brand Leadership The Postgraduate Program in Strategic Design and Brand Leadership fosters a Design and Strategic Leader with agile professional abilities, who is meaningfully resourceful and process oriented in the field of design strategy and brand leadership. This program combines the framework of design thinking with branding and leadership skills into a design strategy methodology. The key differentiating-factor in Postgraduate level design strategy program is its leadership building academic component. The course aims to develop leadership capacity by increasing your own understanding of the domain of Design and to close the gap between this understanding and meaningful action. This academic approach makes you a change agent for future challenges in design across cultures and borders. This transformational learning and practice process will enable you to set clear directions for you to move forward in your career. If you enroll in this course with a background or keen interest in a specific domain such as art, design, media, business, economics, engineering, management, finance, you could move towards a focused development plan to augment your career by integrating design thinking and strategic design. This course will enable a graduate of any discipline to acquire, assimilate and practice their domain knowledge with added set of capabilities by applying design thinking and strategic branding to achieve leadership level in any marketing oriented industry, business or service. Disciplines The Postgraduate Program in Strategic Design and Brand Leadership professionals are fostered through design process in which the following are addressed: Brand Leadership Business Design Design Management Design Research Design Strategy Entrepreneurship Marketing Service Design Social Innovation Research and Collaboration Blank Noise Center for Experimental Media Arts (CEMA) Center for Public History (CPH) The Kabir Project Srishti Labs (Slabs) Course Structure Studios encourage active, contextual learning where students develop core disciplinary skills and knowledge. Studios facilitate collaborative and creative design solutions to complex, open-ended problems Workshops provide intense learning experiences in making and doing, across the different disciplines. Internship with an industry or a design studio is compulsory for students at the end of 1st year for M.Des. Self Initiated Project is an end of the semester challenge that allows the student to engage in research / enquiry or design based projects. Students begin by writing their project proposal and defining the scope of their project and they are mentored by faculty / design professionals. Electives are liberal arts courses aimed to cultivate intellectual and reflective abilities in students and motivate them to probe deeper and approach their design process in a holistic manner. Capstone Project is the culmination of the research, capabilities and knowledge gained over the last three semesters. Students are required to submit their design output and a mandated thesis document. Students are mentored during this final project and go through seminars to get feedback from faculty and peer groups Capability Sets The Program of Strategic Design and Brand Leadership is structured to develop the following set of capabilities in the future design leader: The future leader needs the ability to showcase Critical and Divergent thinking ability, as the branding, marketing and design scenarios become more challenging. The future design leader needs to nurture design thinking along with artistic sensibilities to meet strategic perspectives. The future design leader needs to have analytical thinking and entrepreneurial thinking ability along with holistic and inclusive problem solving ability. The future design leader needs to be a reflective and balanced practitioner with deep considerations for changing and evolving social, cultural and business contexts. Career Opportunities The Program of Strategic Design and Branding will provide the graduate with strong strategic thinking ability so that she/he can establish a successful career as: Design Strategist : A Design strategist helps to create opportunities for enterprises on various array of topics for growth. Most product and services based enterprises employ Design Strategists. Brand Strategist : A Brand strategist creates or overseas the brand strategy deliverables for single or multiple brands. He also may develop communication strategy, content strategy as well. Most global companies and Marketing Consulting companies employ Brand Strategists. Communication Strategist: Communication strategist will indulge in project management, design insights, persuasive visual communication, for enterprises or in independent capacity. Most Media companies, PR companies and Advertising Agencies employ communication strategists. Design researcher / Strategist: Along with the design team, a design researcher works on consumer insights and develop new value propositions or work on enhancing the value offers. Design researchers play a crucial role in large design consultancies, in-house design team of large enterprises, and Market research companies. Art Director: Art Director in a design studio or advertising agency will manage the creative process and collaborate / lead a team of creative professionals to create persuasive visual communication for enterprises or in independent capacity. Strategic Planners: In this capacity, one needs to understand the market carefully, and develop new strategies to revitalize growth for an enterprise or as an independent practitioner. Brand Consultant: A Brand Consultant is an independent advisor in the areas of breakthrough innovation, co-creation, cultural policy/innovation, transcultural design and integrating design with deep values. Enquiry For more information, email Kumkum Nadig at kumkum@srishti.ac.in [-]

M.Des. in Earth Education and Communication

Srishti Institute of Art, Design and Technology
Campus Full time July 2017 India Bangalore

This course is constructed and delivered with a focus on experiential learning with chosen sites serving as labs. The students develop a contextual framework by extracting and extrapolating from real time engagement in a specific place with a specific context. In these sites, an exploration is about a hands-on engagement with people and their lives, local flora and fauna and the land itself. [+]

Top Master Programs in Marketing and Communication in India. M.Des. in Earth Education and Communication Environmental education traditionally swings between extremes of gloom and doom at the state of the earth to a joyous celebration of the wonder that is nature. The earth education course at Srishti is consciously centered in the magical majesty of the natural world in order to help students get inspired by a natural connection to everything, both living and nonliving. This course is constructed and delivered with a focus on experiential learning with chosen sites serving as labs. The students develop a contextual framework by extracting and extrapolating from real time engagement in a specific place with a specific context. In these sites, an exploration is about a hands-on engagement with people and their lives, local flora and fauna and the land itself. Art inspired by animals in action (Ananya Singh. Zoo Project), Photo Courtesy: Anupama Arun Current academic-speak focuses on separating economics and ethics while debating environmental issues. In addition, there is a tendency to either look at a site in a people-centric manner or else in a nature-centric manner. This course is an attempt to explore how these polarised, `silo-ised’ views can be made to gradually come together and overlap, dissolving discipline based perceptions and preconceived ideas. The goal of this course is to inspire artists, designers from diverse disciplines, educators, filmmakers, architects, agriculturists, business graduates and makers who seek to build their practices in an ecological frame. It is for people who desire to inspire intrinsic action through their communication methods, using diverse media, educational interventions and lived experiences. The impact of this deepening awareness is finally seen in various forms: in films and textiles, in storybooks for children, educational toys, art installations and also in the development of unique design solutions to pressing urban ecological issues. It also reflects in fostering long-term relationships with people and organizations on the ground. Disciplines The M.Des in Earth Education is informed by the following learning disciplines: Language Arts Sustainable Studies Ecology and Environment Policy Studies and Environmental law Critical Geography Urban Studies and Design Environmental graphics Film Animation Experimental Media Arts Textile Arts Mathematics and Physical Sciences Photography Systems Design Information Technology Visual Communication Design Research and Collaboration The program is closely linked with a wide range research and practice spaces: UNESCO Chair Srishti Films Design+Environment+Law Laboratory (DEL Laboratory) Design EARTH Learning Network on Sustainability (LeNS)-India Biomimcry Lab Key Values Embodied and Reflective practice Compassion and Interdependence Courage in Choice making Humility in approach Equity and Justice Thoughtful Restraint Course structure Studios encourage active, contextual learning where students develop core disciplinary skills and knowledge. Studios facilitate collaborative and creative design solutions to complex, open-ended problems Workshops provide intense learning experiences in making and doing, across the different disciplines. Internship with an industry or a design studio is compulsory for students at the end of 1st year for M.Des. Self Initiated Project is an end of the semester challenge that allows the student to engage in research / enquiry or design based projects. Students begin by writing their project proposal and defining the scope of their project and they are mentored by faculty / design professionals. Electives are liberal arts courses aimed to cultivate intellectual and reflective abilities in students and motivate them to probe deeper and approach their design process in a holistic manner. Capstone Project is the culmination of the research, capabilities and knowledge gained over the last three semesters. Students are required to submit their design output and a mandated thesis document. Students are mentored during this final project and go through seminars to get feedback from faculty and peer groups Storytelling with local school children in Bandipur, Photo Courtesy: Project, If I were Sky, If I were Story Learning Approach Designed as case studies. To foster a deep understanding of biogeography, state policies, local communities and livelihood practices, endemic and native species of flora and fauna by immersion in one or more sites. Immersion at site and designed for action. To take the leanings from immersive field trips and expeditions; and extend, deepen and transform them into action at relevant Labs and Centers housed in Srishti. Participatory approaches. To understand the diversity of a space and those who inhabit it in a deep and nuanced way, over a period of time, using well designed, sensitive and just tools/methods. Capability Sets Ability to reflect on interdependence and co-existence through reflective immersion and compassion Ability to work with chosen media in an embodied practice towards awareness, communication, advocacy or a way of being. Ability to build a guiding principle for life, a way of being and making which places the earth first. Students shooting a film on FRA, Billing, Himachal Pradesh, Photo Courtesy: Srishti Films Opportunities The above mentioned capability sets could lead to opportunities such as: You can work as curators in museums and galleries. You can work with publishing houses, design studios, to create awareness campaigns, environmental films and documentaries. You can design teaching and learning aids that foster environmental sensitivity. You can work at NGOs/ organizations that work with social and ecological concerns. You can continue your art/ design practice, be an entrepreneur or a design consultant with a strong environmental ethic. You can work in zoological parks and aquaria. You can pursue your research and continue to do a PhD. [-]

MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. The programme begins every January, with the next intake joining us in January 2017. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them. The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty. By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available. Please note, the MSc in Marketing and Creativity programme is taught entirely in English and has only one intake per year (January). The application process for the January 2017 intake of the MMK is now open. Is our MSc in Marketing and Creativity right for you? Yes, if you are a looking for: an accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice a ground-breaking programme that brings together creative minds to teach a fresh approach to marketing a practical programme in which you launch your future career with support from a network of creative professionals an insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty an innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field an international programme that brings together perspectives and experiences from across Europe a value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career There are many Masters in Marketing out there, but there are none quite as innovative as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application! Key features With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features: An eight-month taught course (January to October) with a practical approach to marketing and creativity. (Please note that including internship and thesis portions, the programme's length is 18 months in total.) Seminars offered in conjunction with our partners in leading creative fields Opportunities to attend seminars on one or more of the other ESCP Europe campuses A supervised team-based marketing consultancy project The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni A (minimum) 16-week individual internship A professional research thesis A unique approach to education that we like to call 'Not By The Book'. Core Themes Successful marketing managers bring together a good measure of creativity, marketing skills and management know-how. It is for this reason that we have organised this programme around four core themes - Creativity, Marketing, Management and Analytics. Creativity A definite focus on creativity and its value is what makes this programme stand out from the perspective of both students and employers upon graduation; creativity runs as a theme throughout all modules. Our unique Creativity Workshops help you develop and enhance your own creativity skills, while our Creative Industries Seminars and case studies bring you face-to-face with best practice across a number of industries. Marketing The Marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B. Throughout the marketing modules, we adopt the perspective that value creation begins with, and is driven by, customer experience and benefits. Management Leveraging the full benefit of creative thinking in the practice of marketing requires a perceptive understanding of what makes creativity and creative thinkers different. The management modules offered will help you to develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation. Analytics As the role of analytics in Marketing increases and the availability of rich "Big Data" continues to explode, we see Analytics as an important pillar of the MSc in Marketing & Creativity. Innovative modules integrating state-of-the-art thinking for a creative approach to marketing analytics have recently been developed for the course. Albert Einstein famously said, "Not everything that can be counted counts, and not everything that counts can be counted." You will learn not just how to count, but what to count and how to gain advantage from what you count. What You Study The MSc in Marketing and Creativity programme is comprised of 483 hours of lectures plus seminars, delivering 90 ECTS credits. The MSc degree is awarded by ESCP Europe, the oldest business school in the world (est. 1819) with triple accreditation from AACSB, Equis and AMBA. The programme is accredited as an MSc by the French Conférence des Grandes Ecoles. ESCP Europe is consistently ranked among the very top European business schools. Other European and international organisations seeking to evaluate or grant credit for the programme are encouraged to contact the Programme Director for further details. Core Modules Term 1: January – March 2017 London Introduction to Creativity Marketing The Art and Science of Creativity Understanding the Marketplace Branding and the Creation of Value Managing for Social Impact (all terms) Term 2: March – May 2017 London Consumers and Consumer Value Value Creation Through Product & Sales Management Creativity in Managing Business Relationships Financial Skills for Marketers Term 3: May – July 2017 London Integrated Marketing Communications Digital marketing and Social Media Breakthrough Strategies, Business Analysis & Planning Global Issues in Marketing Managing Trends and Talents Creative Analytics Term 4: September – October 2017 Paris Marketing of Innovations New Trends in Retailing Creative Brand Analysis Marketing in the Fashion Industry Additional Modules* Company Consultancy Project (Term 4) Creativity Industries Seminars Creativity Workshop Guest Speakers from Industries Careers Advice & Workshops Presentation Skills Training Alumni Network Introduction French language lessons (optional) *Additional modules are provided throughout the taught portion of the MMK. All additional modules are compulsory, with the exception of the French language lessons. Creative Industries Seminars A unique and popular feature of the MSc in Marketing & Creativity is the series of Creative Industries Seminars held with leading London- and Paris-based creative organisations in fields such as music, fashion, design, film, architecture and advertising. Guided by expert speakers and company visits, students explore the application of creativity and innovation in each category, and how they are integrated with the business aspects. In follow-up sessions, students get the chance to discuss the learning from their immersive experience and analyse the ways in which it can be applied more generally to marketing management. The Seminars and Workshops for any given year may vary, but the list below indicates the range and type of sessions offered. Companies who have taken part include: Alan Baxter Associates (Design & Engineering) Brilliant Films (Film Production Company) English Touring Opera (Performing Arts) Golden Goose (Product Licensing) Good Pilot (Art Marketing) Hearst Digital (Publishing) Institut Français de la Mode (Fashion) Jones Knowles Ritchie (Brand & Packaging Design) LEGO (Consumer Communities) The Tate Gallery (Museums & Galleries) Uber.com (Transportation App) and as individuals: Edward Smith (Music Management) Dr Geoffrey Tyack (Architecture) Andrew Boddington/Alice D. Cooper (Customer Relationship Marketing) Simon Ferniot (Entrepreneurship) Workshops: Creative London Presentation Skills Creativity as Craft Storytelling Skills Mirror Briefing Big Data Consultancy Project The Company Consultancy Project (CCP) is a key and integrated element of the MMK programme, designed to provide students with a collaborative learning experience and demonstrate in a real-world application the concepts and tools studied during the programme. Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met. The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury. Professional Thesis The Professional Thesis is a further opportunity for MSc in Marketing and Creativity students to enhance the learning and skills gained from the MMK programme and deepen both knowledge and understanding of their chosen field of marketing or business. As part of the individual Company Internship, each student selects a research topic of particular interest for analysis. Recommendations are prepared using clear, logical argumentation and drawing upon original desk research, interviews or a case study carried out during their assignment. Each thesis project is supervised and guided by a member of Faculty or expert in the relevant field. Students are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work they are performing in their internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies. At the end of the programme, a written thesis is submitted and a viva voce oral examination held at which the research is presented to and assessed by an academic jury. The Professional Thesis is a major part of the MMK syllabus and accounts for 30 of the programme's 90 ECTS credits. The research report produced is designed to act as a potential springboard for future career opportunities. Admission Requirements The programme is aimed at postgraduates holding a Bachelor degree from any discipline.* The application process for the January 2017 intake of the MMK is now open. A minimum of 18 months of relevant working experience is also required in customer-related activities such as marketing, sales, retail services or in the creative industries. This can include a combination of permanent positions, internships, voluntary work and part-time jobs, which will be considered cumulatively towards the working experience requirement, as long as they are relevant to the programme. Admitted candidates usually have a collective work experience ranging from 18 months to five years. When selecting our students, our juries focus particularly on applicants who exhibit a strong motivation not only for marketing, but for the particular approach and content of the MSc in Marketing & Creativity programme. Participants on the programme are generally aged between 22 and 29. When completing your application, it is important to highlight all of your positions, including any internships, and clearly indicate the following: Start and end dates Part-time or full-time positions Type of organisation (e.g. professional industry/voluntary sector/university society) Use this section of your application form to describe your working experience in detail, outlining your main tasks and responsibilities, achievements, the problems you faced, etc. This part of the application is an opportunity for you to show your suitability to join the programme and is likely to form the basis of the questions you will face in the final interview stage if you are selected. *A Master 1 is required for French students. Visa Requirements As with all ESCP Europe's programmes, multi-campus study is an important and compulsory part of completing the MSc in Marketing & Creativity. It is vital all students have the relevant visas. ESCP Europe takes no responsibility for any student's failure to obtain these documents. [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Top Master Programs in Marketing and Communication in India. Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 19% Luxury: 19% Chemical/Pharmaceutical Industry: 13% Commerce/Retail: 9% Communication/Advertising: 9% Other: 31% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Master in Global Luxury Management

SP Jain School of Global Management
Campus Full time August 2017 India Mumbai

The program exposes the participants to the world of global luxury and relates and connects it to the bursting emerging luxury markets like India. The industry centric curriculum and real life projects both in India and Milan would give them a complete grip over the nuances of the developed European luxury markets and the rapidly growing emerging markets. [+]

Top Master Programs in Marketing and Communication in India. Luxury is all about experience, it is all about aspiration, it is about dreams and the well travelled Indian wants to re-live the same international experience in their own country. Over the last few years, with the economy doing well and more disposable income, there has been a change in the consumption pattern of the Indians. The spurt in affluence, and the emergence of a new breed of young population has led to a rapid growth of the luxury sector. There is a voracious appetite for luxury products such as jewelery, cosmetics, fragrances, electronic gadgets, automobiles to luxury services like hotels, spas, real estates,exquisite holiday destinations, to the big fat Indian weddings. India has become the prime destination for top-notch global and domestic brands. Many high-end luxury brands have set up shop here, some are at the threshold waiting to enter and many more are eyeing India. The latest ASSOCHAM report said ‘Indian Luxury market will cross $18.3 billion by 2016; India’s luxury market will break all times record in 2016’ One of the gravest challenges that the growth of the luxury industry in India faces, is a dearth of skilled and talented persons who understands the Indian luxury consumers, who can understand the luxury product and services, the marketing, financial and operational aspects of luxury and who understands the idiosyncrasies of both the domestic and international Luxury industry. In order to bridge this gap SP Jain School of Global Management in collaboration with MIP Politecnico di Milano Graduate School of Business – Milan announces the launch of their new Masters Program – ‘Master in Global Luxury Goods and Services Management’ (MGLuxM) The program exposes the participants to the world of global luxury and relates and connects it to the bursting emerging luxury markets like India. The industry centric curriculum and real life projects both in India and Milan would give them a complete grip over the nuances of the developed European luxury markets and the rapidly growing emerging markets. PROGRAM STRUCTURE This course exposes participants to the world of global luxury and relates to emerging luxury markets like India. The industry centric curriculum and real life projects, both in India and Milan, gives them a complete grip over the developed luxury markets and rapidly growing emerging markets. TERM 1 – MUMBAI The first part of the program, held in Mumbai, introduces students to the world of GLOBAL LUXURY MANAGEMENT through interactions and networking sessions with experts from the luxury industry. It helps them: Understand Indian luxury consumers, products & services, and the marketing, financial and operational aspects of the domestic luxury industry Understand Indian markets: a multicultural perspective Understand idiosyncracies of the luxury sector in emerging markets TERM 2 – MILAN In the second term of the program, held in Milan, students dive deep into the value creation process of luxury management – from brand creation and innovation to operations, distribution, retailing and service quality. In the second term, students will: Turn design into luxury products and collections Turn superior craftsmanship into operations excellence Create luxury experiences through communication and retail Get exposed to the luxury industry in Milan and neighbouring European luxury capitals TERM 3 – S P JAIN OR MIP The final term of the program is dedicated to a ‘Project Work’ allowing participants to put their classroom lessons to practice. The project could be a report from an optional internship, an essay describing a business plan for a luxury start-up, market analysis or a desk research on a specific topic or industry. In the final term, students must: Create a plan for a new luxury brand or business Undetake research in an area of international luxury management Pursue an internship with a luxury brand OUTCOME On successful completion of the program, graduates will witness huge opportunities in the luxury and premium goods/services sectors in India and abroad. Graduates may consider applying their knowledge and skills in the fields of marketing, sales, branding, communication, operations and product development in fashion, automobiles, services, consulting and e-commerce companies. The Career Development teams of S P Jain and MIP organize networking events and industry workshops for students throughout the course of the program. This collaboration facilitates mentorship and gives students access to a wide network of professional contacts that can be leveraged over the course of their careers. FACULTY Participants of the program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled industry experts and leaders. Their repertoire of industry experience and research background establishes them among the leaders and opinion makers in the industry. By joining the program, participants have the opportunity to develop their knowledge with the guidance of faculty that is strongly dedicated to the creation of an intellectually stimulating classroom – where new ideas are initiated, developed and launched. ELIGIBILITY The program is ideal for: Young graduates with at least a Bachelor’s degree of three years from recognized university in India or abroad Participants who have an aptitude and appetite to work in the luxury space Participants with excellent written and spoken communication skills (proficiency of the English language is a must), leadership and managerial skills, and the willingness to meet the demands of a rigorous Master’s degree. [-]

Master in Marketing Management

IILM Institute for Higher Education
Campus Full time July 2017 India Greater Noida

Successful business is based on generating ample revenue. As a Marketer we generate revenue for the organisation. Thus it goes without saying that Marketing Management plays a vital role in any business organisation. It is a discipline with applications in all industries. Marketing as a function spurs business growth. [+]

Master in Marketing ManagementSuccessful business is based on generating ample revenue. As a Marketer we generate revenue for the organisation. Thus it goes without saying that Marketing Management plays a vital role in any business organisation. It is a discipline with applications in all industries. Marketing as a function spurs business growth. Specialisation in Marketing Management will provide students an opportunity to work in almost any sector of their choice eg FMCGs, consumer durables, advertising and brand management, services, etc., thereby fulfilling their career aspirations.Accordingly, our Post-Graduate Diploma in Management (Marketing Management) – PGDM (MM) programme was launched in the year 2011 with a view to cater to the burgeoning need of industry for thoroughly trained marketing professionals who can deliver the results. We prepare our graduates for a challenging career through our intensive and rigorous curriculum. The programme endeavours to bring about a holistic development of students, and makes them intellectually, socially, physically and spiritually balanced human beings. We believe in an education system that looks beyond employment and concentrates on individual development by imparting “Life Skills”. We aim at creating well-rounded Management professionals who shall lead the marketing initiatives of an organisation while keeping in mind their operational requirements and the corporate goals. We focus not on employbility alone but also on such value addition that makes our students outstanding. We endeavour to create innovative marketers for tomorrow's business.Course Objective... [-]


Master of Advertising

Kilroy Norway
Campus Full time 3 - 6 

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]

Master of Advertising

 

Awarding Body:

RMIT

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]


Master of Marketing

Kilroy Norway
Campus Full time Part time

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]

Master of Marketing

Awarding Body:

Griffith University

 

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]