A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Hong Kong, found on the south coast of China, the country is one of the two Special Administrative Regions in the Republic of China. Hong Kong's higher education is placed in the England’s structure as well as international systems. It is managed by the country's Education Bureau.
Master's Degree in Marketing and Communication in Hong Kong
This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these... [+]
Master of International Communication
This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these situations in relevant contexts.It draws on a variety of fields of study, including media communication, international relations and cultural studies.
Key featuresGives you access to the research strengths of our academic staff Provides you with specialised knowledge and skills in the field of international communication Examines problems in the areas of communication and modernisation in relevant contexts This degree can be combined with the Master of International Business or the Master of International Relations ... [-]
The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology. [+]
The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration,and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. [+]
As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]
The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]
Master of Advertising
The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]
This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]
Master of Marketing
This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]