Masters Degree in Marketing and Communication in Greece

See Masters Degrees in Marketing and Communication in Greece

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Greece developed their education system with higher education at the top. Over 40% of all Greeks live in Athens and there is also where the best opportunities to pursue an higher education level is. Bordered by Albania, Macedonia, Bulgaria and Turkey, Greece is a tourist pearl with one of the world's fantastic beaches.

Masters in Marketing and Communication in Greece

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Master in Cognitive Science and Artificial Intelligence

Tilburg University
Campus Full time

The Master's track in Cognitive Science and Artificial Intelligence provides you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications. [+]

Best Master's Degrees in Marketing and Communication in Greece. Master in Cognitive Science and Artificial Intelligence The Master's track in Cognitive Science and Artificial Intelligence provides you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications. Become an expert in the application of Artificial Intelligence in human cognition and communication

Are you interested in applications of Artificial Intelligence in communication techniques? Are you triggered by the question of how human reasoning can be represented in computer systems? Would you like to work for a company like Google or Philips? Then our interdisciplinary Master’s track Cognitive Science and Artificial Intelligence is your right choice! The CSAI program draws on breakthrough discoveries and insights in the two closely related scientific disciplines Cognitive Science and Artificial Intelligence. Cognitive Science is the study of human reasoning, emotions, language, perception, attention, and memory. Artificial Intelligence is the study and design of computers and software that are capable of intelligent behavior. Why Cognitive Science and Artificial Intelligence in Tilburg? Study and design at the intersection of Artificial Intelligence software and human cognition and communication Gain a deep understanding of Artificial Intelligence: the study and design of computers and software that are capable of intelligent behavior - drawing inspiration and applications from cognitive science: the study of thought, learning and mental organization concerning different types of psychological processes; such as those involved in attention, decision making, language use, memory and perception. Develop in a field that is growing, driven by the fast datafication of our everyday lives and by the implementation of AI based solutions in the context of online services, social media and business communication. Experience creative learning, employ cutting-edge techniques in the area of virtual and augmented reality, and make use of data-driven methods like data mining In the DAF Technology Lab you can employ virtual and augmented reality applications and gain experience in persuasive technology and sensing technology. Collaborate and elaborate on ideas and knowledge with fellow students, lecturers, artists and industrial partners during Creative Coding meetings. And make use of the most recent data-driven methods in digital content analysis, such as data mining, data visualization and online data collection. Experience with these techniques helps you to create an attractive professional profile for the job market. The Master's track Cognitive Science and Artificial Intelligence in short Specialization of Communication and Information Sciences Language: English Start: End of August and end of January (as of August 2017) Duration: 1 year (60 ECTS) Title: Master of Science (MSc) Best preparatory Bachelor's: Bachelor's in Communication Sciences Pre-Master's: Available in English After graduation: Intelligent Software Developer; Web Analyst; Social Media Analyst; Data Journalist; Social Robot Developer; Web Data Entrepreneur; E-Health and Healthcare Quality Analyst Career prospects Cognitive Science and Artificial Intelligence Profound knowledge of human cognition and communication, and the creative and technical skills to develop artificial intelligence solutions Organizations are very interested in graduates with both knowledge in the area of human cognition and communication, as well as the creative and innovative skills to design artificial intelligence solutions based upon it. Work areas and career prospects Graduates will be able to contribute to advancements in working fields like artificial intelligence and robotics, data science, data mining, knowledge technology and decision support systems. Examples of jobs / positions: Intelligent Software Developer Web Analyst Social Media Analyst Data Journalist Social Robot Developer Web Data Entrepreneur E-Health and Healthcare Quality Analyst [-]

Μaster of Arts in Digital Media, Communication and Journalism

Aristotle University Thessaloniki
Campus Full time 12  October 2017 Greece Thessaloniki

The MA offers three pathways, each of which is designed to respond to a vital area of contemporary concern and application for researchers and professionals in the fields of communication and journalism. [+]

Μaster of Arts in Digital Media, Communication and Journalism Message from the Program Director Since its establishment, in 1991, the School of Journalism and Mass Communications of Aristotle University of Thessaloniki offers full-time, four-year long BA degree programs both in Journalism and in Mass Communications. The creation of an English language Master’s program in the areas of Journalism and Communications, the first of its kind among Greek public Universities, is based on the School’s 25 year-long success in promoting learning through theory-building, cutting edge technical skills and professional training, and reflects its steadfast commitment to innovation, excellence, interdisciplinary education and international outlook.What makes our Master’s program relevant is the consistent integration of the students' study, skills and projects to the real world. Innovation and thoughtfulness have always been the only route for students, but I can’t think of a more critical time than now, in our highly complex, risk ridden, globalized and networked societies, for all thinking to become more methodical, reflexive and innovative. We look for students who are eager to take on more challenges, to learn more about themselves and about the world, to reach their full potential. Our faculty, all active scholars and researchers, are committed to helping students succeed in their pursuits. Together we work to make each student’s experience at Aristotle University a rich and fulfilling one that broadens his or hers intellectual and professional horizons. We look forward to welcoming you to the School of Journalism and Mass Communications. With best wishes, Gregory Paschalidis, Associate Professor of Cultural Studies Director of the Master of Arts in Digital Media, Communication and Journalism The MA offers three pathways, each of which is designed to respond to a vital area of contemporary concern and application for researchers and professionals in the fields of communication and journalism. Pathway 1 The pathway ‘Digital Media, Culture and Communication’ focuses on the new nexus between media, culture and society forged in the digital age. Specifically, it addresses the impact and implications of the digital transformation, with particular emphasis to the fields of media/cultural industries, connective media and civil society. Learning Objectives Critical understanding of the new media environment Skills in digital content production Effective use of digital platforms and tools in engaging audiences Expertise in successfully transitioning an organization to digital Course Structure PATHWAY 1 : DIGITAL MEDIA, CULTURE AND COMMUNICATION Α Core Course DIM 101 – New Media: Theories and Perspectives Α + Β Electives DIM 102 – Digital tools in new media DIM 103 – Digital content production (text, image, sound & video) DIM 104 – Television and Digital Cultures DIM 105 – New Media and Civil Society DIM 106 – Media Psychology DIM 107 – Media Management and Marketing Communications DIM 108 – Network Society: Theories & Practices MCC 400 – Communications Research Methods Please note that the list of electives may change slightly due to faculty sabbatical leaves or the arrival of new faculty members. Pathway 2 The pathway ‘European Journalism’ focuses on the role of news media and journalism in the emergence of a European public sphere. Combining a cross-national comparative approach to European journalistic and news cultures with a hands on coverage of current European issues, the pathway explores the complexities and challenges regarding the reporting on Europe and the European Union. Learning Objectives Appreciation of the variety of European journalistic cultures and the heterogeneity of the European media landscape Understanding of the challenges faced by the emergence of a European journalism and a European public sphere Awareness of the rise of ‘Europe’ as a distinctive issue area Acquisition of key investigative, analytical and reporting skills regarding the covering of issues from a European, rather than national, point of view Course Structure PATHWAY 2 : EUROPEAN JOURNALISM Α Core Course EUJ 201 – Concepts and Aspects of European Journalism Α + Β Electives EUJ 202 – European Media Landscape and Policies EUJ 203 – Structure of the European public sphere EUJ 204 – European journalistic cultures EUJ 205 – Web Journalism EUJ 206 – Web Journalism Ethics EUJ 207 – Explaining Ruritania: Balkans between History and Imagination EUJ 208 – Travel Journalism EUJ 209 – Data Journalism MCC 400 – Communications Research Methods Please note that the list of electives may change slightly due to faculty sabbatical leaves or the arrival of new faculty members. Pathway 3 The pathway ‘Risk Communication and Crisis Journalism’ focuses on the ways media and public, private or nongovernmental organizations communicate about present, emerging, and evolving risks. Combining the methodical engagement with the rich theoretical and case study research literature with a hands on coverage of current crises and emergencies, the pathway explores the best practices in dealing with the issues of peace and war, environment, science and public health. Learning Objectives Awareness of the significance of risk communication in contemporary global society Ability to match appropriate form of risk communication to type of risk Appreciation of the challenges and parameters of independent reporting in the diverse field of risk/crisis journalism Acquisition of key investigative, analytical and reporting skills regarding the covering of crises/risks/emergencies issues from an independent, scrupulous and socially responsible point of view Course Structure Pathway 3: RISK COMMUNICATION AND CRISIS JOURNALISM Α Core Course RIC 301 - Risk Communication Α + Β Electives RIC 302 – Peace Journalism RIC 303 – Environmental Journalism RIC 304 – Science Journalism RIC 305 – Mass Communication and Public Health RIC 306 – Communication Campaign Design and Analysis RIC 307 – Reporting War & Crises RIC 308 – Images of Emergency: The politics of Documentary MCC 309 – Communications Research Methods Please note that the list of electives may change slightly due to faculty sabbatical leaves or the arrival of new faculty members. Entry Requirements 1. The MA in Digital Media, Communication and Journalism accepts applicants from a variety of disciplines, namely Journalism, Communication, Advertising Marketing, Political, Social and Cultural Studies, Economics, Comparative, European and International Studies, History, Anthropology, Psychology, Sociology, Philosophy, Archeology, History of Arts and Foreign Languages. 2. Applicants must hold a degree from a Greek or a foreign university or advanced technological educational institute, at a 2.1 level or equivalent grade (eg. B, very good, etc). Alternatively, they must be due to take their final examinations in the forthcoming June, at the latest. 3. Professional or research experience relevant to the pathway you have applied for, will be taken into consideration, particularly in the case of the pathways 2 & 3, that involve journalistic/ communication skills. English Language Requirements All teaching, course materials and coursework will be in English. Students whose native language is not English and/or whose principal language of university instruction was not English must provide evidence that they have sufficient command of both spoken and written English, which correspond at least to the level C1 of the Common European Framework of Reference for Languages (CEFR) proficiency levels. Specifically, acceptable evidence includes: an overall score of at least 7 in the British Council IELTS test, or a score of at least 100 in the TOEFL iBT test, or 600 in the TOEFL PBT test, or a score of at least 76 in the PTE Academic test, or Cambridge English Advanced (CAE) with an overall score of at least 180 Students who wish to enhance their competence in the English language, or are advised by their tutors to do so, may take any or both of the following English Language Courses, which are also attended by our Erasmus students and are especially designed to improve their reading, writing and oral skills, as well as develop an increased level of vocabulary appropriate to the fields of communication and journalism studies, and enhance their capabilities in composing coherent essays and news articles/stories: IP 2300 Writing for the Print Media (Fall semester) IP 1600 Writing for the Broadcast Media (Spring Semester) In addition, all students are required to take the course on Dissertation Research and Writing Skills (MCC 401), which is designed to help them develop the research and writing skills necessary to produce high quality work in term-papers and their final dissertation. Enrollment in the above, either optional or compulsory English Language Courses, does not carry any ECTS nor does it entail additional fees. Tuition fees For the academic year 2015/6 tuition fees are set at € 3.000. These are paid directly to the School’s bank account, in three equal installments (of € 1.000 each), at the beginning of each semester. Payment is due on the following dates: Friday 9 October 2015 Friday 12 February 2016 Friday 10 June 2016 For students with exceptional financial needs, alternative payment plans may be arranged, after agreement with the Program’s Αdministration Officer. Please email Mrs. Maria Troullou (troullou@jour.auth.gr ) if you have any questions. Scholarships and financial aid The School of Journalism and Mass Communication awards up to a total of 6 scholarships annually (up to 2 for each pathway) to candidates who have already been given an unconditional offer and can provide evidence of genuine financial need. Candidates should apply for these scholarships until August 31, 2016, and, if selected, they are liable for reduced tuition fees i.e. € 1.000, payable in three equal installments on the aforementioned dates. In addition, every academic year 3 scholarships are awarded to the students that have the top overall grades in each pathway, upon the completion of the 1st semester of their studies. These scholarships take the form of a fee-waiver for the remainder of their studies, i.e. are equivalent to the amount of € 2.000. In the event that the students awarded the scholarship have paid their tuition fees in advance, they receive a refund of the aforementioned amount. Applicants are strongly advised to seek information about the educational agreements that exist between their country of origin and Greece, since these typically include the award of grants for study in Greek Universities. Another option for financial support for your Master Studies in our School is the Erasmus+ Master Loans which is being established in cooperation with the European Investment Fund (Part of the EIB Group) offered to higher education students from any Erasmus+ program countries. The loan is up to €12.000 for a one-year Master’s course in a destination country different from your country of residence, and from where you obtained your Bachelor’s degree. For detailed information about the procedure please visit the official Erasmus+ Master Loans page http://ec.europa.eu/education/opportunities/higher-education/masters-loans_en.htm [-]